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Growth - It’s the one word on every property management business owner’s lips right now but also the one thing that feels harder than ever to achieve. Whether it’s privacy laws, limited building activity, or just the competition out there, growing a rent roll today is tough.
Growth isn’t just about more properties; it’s about smart decisions, financial strategy, and knowing when and how to invest in your business. Buying a rent roll can be an incredible growth strategy but only if your current business is strong and your systems are ready to scale. If you don’t have a plan to keep and replace the properties you lose, growing your rent roll can end up costing you more than it makes.
Don’t wait until you need to grow. Get your business in order now! Whether that’s cleaning up your books, revisiting your team structure, or building better relationships. You’ll be more profitable, better prepared for opportunities, and in a position to say YES when that ideal rent roll pops up.
In this episode I chat with Steven Marinucci who is a trusted advisor in the commercial banking sector, with a specialised focus on rent roll funding for the real estate industry. Known as the go-to banker in this niche, Steven brings years of experience and a deep understanding of the unique challenges and opportunities facing real estate agencies. His passion lies in structuring tailored financial solutions that empower businesses to grow sustainably and maximise their potential.
Steven breaks down everything you need to know about financing a rent roll, and why chasing growth without a plan can do more harm than good. From cash flow strategies to retention tips and acquisition readiness, this is a masterclass in building a sustainable and scalable rent roll.
“ You have to remember that 10% of your managements are getting lost every year. Through sales, through mismanagement, through people moving back in, it's around that 10% mark. And if you don't have a plan to replenish that, the bigger you get, the more you need to replenish. So at a thousand managements, you need to find 100 managements every year” - Steven Marinucci
We explore:
Why so many property management businesses are struggling to grow right nowWhy you keep losing managements each year and what you need to do to replace themThe biggest mistake people make when buying a rent roll and how to avoid itWhy organic growth is critical before you ever consider an acquisitionWhy property management only businesses struggle to scale and what to do insteadHow location, profitability, and proximity impact your rent roll’s valueWhat banks really look at when approving finance for a rent roll purchase How to clean up your P&L and financials to prepare for a future opportunity The biggest red flags that slow down or block financing altogetherHow to run a leaner business by rethinking staffing, software, and outsourcingReal tips for making money with a 300 property rent roll without overspendingWhy you need to get your finances sorted before the perfect rent roll comes up for saleKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses:
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AI is changing how people search for property managers. Are you showing up where it counts?
Discover how tools like ChatGPT are reshaping the way potential clients find and engage with your business. You’ll get easy-to-implement strategies to boost your visibility in AI-powered searches, no tech background required.
In this episode of the Property Management Podcast, I dive into the impact that AI tools like ChatGPT and Gemini are having on our industry. As a former sports journalist and co-owner of a $1 million real estate brand, I’m passionate about helping property managers adapt and thrive. I talk about why it’s so important for businesses to adjust their strategies to stay visible in AI-driven searches.
I share practical tips like using natural, conversational language, weaving in local content, keeping your info fresh, and building strong authority signals. Plus, I introduce a free cold calling ChatGPT tool I’ve created to help you communicate more effectively with clients and prospects. My goal with this episode is to empower women in property management to grow their businesses while balancing career and family life.
“AI is changing how people search. More and more property owners, investors, and potential clients are skipping traditional Google searches and going straight to AI tools like ChatGPT, Gemini, and even AI-powered voice assistants.”
- Kylie Walker
We explore:
The impact of AI tools like ChatGPT and Gemini on property management and real estate searches.Strategies for adapting business practices to improve visibility in AI-generated search results.Importance of using natural conversational language in content creation.The significance of incorporating local content to enhance search relevance.The necessity of maintaining consistent and current content for digital trust.Leveraging authority signals from media features to boost credibility in AI searches.The shift from traditional search engines to AI platforms for information retrieval.Resources are available for improving cold calling and communication skills in the property management industry.Empowering women in the property management sector to balance career and family while growing their businesses.The future of online visibility focuses on relevance and helpfulness rather than just search engine rankings.Connect with Done For You Services
Done For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https:
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Saknas det avsnitt?
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What if growing your rent roll wasn’t about more doors but about smarter numbers?
Many property management business owners get caught in the growth trap chasing more properties without realising that profit per property is the true measure of success. If you’re serious about building a sustainable, sellable, and profitable rent roll, understanding and improving your AAMI (Average Annual Management Income) is non negotiable - AAMI is one of the most important metrics every business owner should be tracking.
If you’ve ever focused more on “how many properties” you manage instead of how profitable each one is, this episode is going to be a game changer!
We chat with Aaron Emery who is a property management strategist and business consultant with nearly two decades of hands-on experience in the real estate industry. He works closely with agencies to improve operational efficiency, profitability, and team performance delivering tailored solutions through operational audits, rent roll due diligence, and growth focused business planning. Aaron specialises in uncovering new revenue opportunities, cutting unnecessary costs, and supporting agency owners through expansion, diversification, and performance improvement.
Aaron breaks down AAMI in simple terms what it means, how it impacts the value of your business, and the practical ways to improve it, especially if you’re thinking about selling your rent roll. From setting smarter fees to tightening up your systems and charging for the services you’re already providing, this conversation is packed with real world examples you can start implementing.
“ Always go in as high as you possibly can in your marketplace with your management fees. It stands to reason. If you have a combination of low management fees and lower rents, well then your double a MI is not going to be very high. So the two main focus areas should be a decent management fee. I always like to aim for around that 7%. But of course that's going to determine where you are in Australia and what your average might be for the area. But just aim to always get the absolute highest management fee that you can get” -Aaron Emery
We explore:
What AAMI (Average Annual Management Income) actually is and why it matters for your businessHow to calculate AAMI in your own business The difference between management revenue and auxiliary fees and how both affect rent roll valueSmart strategies to increase AAMI without adding more doorsCommon income leaks in rent rolls and how to fix themWhy auditing your rent roll regularly can dramatically increase profit and prevent lossAaron’s top auxiliary fees to add (and what agencies are currently charging across Australia)What buyers look for when assessing your rent roll and how to prepare in advanceHow Aaron’s free AAMI calculator can help you track your income potential right nowKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership:...
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Discover how to turn Facebook ads into a powerful engine for brand visibility, lead generation, and long-term business growth.
Whether you've dabbled in ads before or written them off as a waste of money, this episode offers a fresh perspective backed by real-world results from a million-dollar real estate brand.
The discussion kicks off by tackling the common frustration many property professionals face—spending money on Facebook ads with little to show for it. The truth? It’s not the platform that’s failing; it’s the strategy. Learn how Facebook ads, when done right, can be used to build brand recognition, grow your database, and attract high-quality leads.
With a focus on Facebook’s powerful targeting tools, the episode explores how to reach the right audience based on age, location, interests, and life events. This allows your message to be delivered to people who are already likely to need your services, helping your brand stay top of mind until they’re ready to take action.
Listeners are also warned about common pitfalls like boosting posts without a strategy or expecting instant results. Effective campaigns require thoughtful planning: clear objectives, defined audiences, engaging creative, and a reliable follow-up system. Just like building trust in person, digital trust takes time.
Measuring success is also covered, with key metrics outlined such as reach, impressions, video views, click-through rates, cost per result, and engagement. But the biggest takeaway? Prioritise brand visibility. The more people who know your brand, the more opportunities you'll create in the long run.
“This isn't just about shouting out into the void; it's about putting your message and your brand in front of exactly the right people at exactly the right time.”
- Kylie Walker
We explore:
Effective use of Facebook ads in property management and real estateCommon misconceptions about Facebook advertisingPersonal experiences and strategies for successful ad campaignsImportance of brand awareness in marketingTargeting capabilities of Facebook and Instagram for reaching specific demographicsCommon mistakes made by agents and business owners in Facebook advertisingImportance of structured ad campaigns with clear objectivesUnderstanding the time needed to build trust and convert leadsKey metrics to track for measuring the success of Facebook adsViewing Facebook ads as a brand-building tool rather than just a lead generation toolConnect with Done For You Services
Done For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School:...
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What happens when you spend years building a business, only to realise you're not set up to sell it, or worse, you’ve been losing income without even knowing?
Many real estate business owners don’t think about selling until they’re ready to walk away and by then, it’s often too late to fix what’s broken. Trust accounts might not be compliant, agency agreements might be invalid, and hidden income could be slipping through the cracks.
Whether you’re buying a rent roll or preparing to exit, the way you handle this process directly impacts your business’s value, your peace of mind, and your financial future.
In this episode I chat with James Dalton who is a seasoned real estate consultant who formerly led Neil Dalton Consulting, a boutique firm specialising in trust auditing, due diligence, rent roll advisory, and business improvement. The NDC brand is now owned and operated by HD&U.
James shares practical tips and real life stories that show exactly why preparation, professionalism, and proper support make all the difference when buying and selling a rent roll.
If you're going to buy a rent roll, you need to really think through the return on investment associated with buying that rent roll. And then in addition to that, there's the actual merger of that rent roll into your business - James Dalton
We explore:
What due diligence really means when buying a rent roll and what happens if you skip itThe most common mistakes real estate agencies make during a rent roll saleWhat hidden risks and income gaps might be hiding in your portfolioReal life compliance red flags that can cost your business tens of thousands of dollarsWhy rent roll agency agreements and assignment clauses are often incomplete or invalidHow legislation changes are pushing older business owners to sellWhy you need to start preparing at least 12 months before selling your rent rollThe power of building strong relationships between buyers and sellers during a sale Real estate specific tips on retention periods, transition support, and legal contractsHow a lack of internal systems can cost you time, stress, and serious moneyKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/
HD&U Sales Bundle:
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Email marketing is one of the most overlooked tools in the real estate industry, but it's also one of the most powerful. Unlike social media, where you're at the mercy of algorithms, email gives you direct access to your audience and the chance to build genuine, long-term relationships.
Whether you're nurturing cold leads, showcasing your expertise, or keeping clients in the loop, email lets you stay front of mind in a personal and consistent way. It's not just about selling, it's about creating value that builds trust and drives action.
In this episode, I’m diving into how to turn your inbox into a lead-generating, relationship-building machine with the right strategy behind it.
I’ll walk you through the basics of building an email list, creating consistent value-packed content, and using tools like ChatGPT to make the process easier. If you’ve been relying solely on social media, this is your sign to start nurturing your audience in their inbox too, starting with a simple newsletter or freebie.
“It's like planting a seed. You might not see the results straight away, but if you keep nurturing that list, you'll build relationships that actually convert.”
- Kylie Walker
We explore:
Importance of email marketing in the real estate industryBuilding an email list through lead magnets and valuable contentChoosing the right tools for email marketing managementSegmenting the audience for tailored messagingProviding consistent value to engage the audienceIncorporating strong calls to action in emailsEmphasizing consistency over perfection in email campaignsLeveraging AI tools for content creation in email marketingNurturing relationships through email rather than focusing solely on social mediaEncouragement to create freebies or newsletters to start building an email listDone For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie:...
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Behind every successful business owner is a story you don’t always see, the tough seasons, the unexpected turns, the quiet moments where they feel like giving up but decide to keep going anyway.
It’s making big decisions when you’re not sure how things will turn out. It’s sticking with it, even when life doesn’t go to plan. These are the parts of business people don’t often talk about but they matter the most.
Building a business isn’t just about strategy, skill or systems. It’s about stamina. The ability to show up on hard days. The willingness to lead even when no one’s watching. And the courage and inner strength it takes to stay in it for the long game, especially when life throws curveballs you never saw coming.
And my guest in this episode, Joanna Boyd, is a powerful example of exactly that.
Joanna who is a Brisbane based buyer’s agent with over 27 years in the real estate industry. She’s also a business owner, mother, and one of the most grounded, heart led leaders I’ve had the pleasure of meeting.
Joanna shares how she built her business from the ground up after the sudden loss of her husband, the systems and strategies that keep her client experience seamless, and what true leadership looks like when life is anything but smooth.
“ Grief and loss and challenges can be presented in so many different ways, but you've almost got to sit in it and swim with it and actually really get those feelings to be able to come out the other side. It's not my nature to not keep moving. There's so many little bits of wisdom that I've learned along the way” - Joanna Boyd
We explore:
Joanna’s 27 year journey through the real estate industry The sudden loss of her husband during a family holiday and how it shaped her pathHow Joanna found the strength to rebuild her life, raise her children, and grow a successful businessThe loneliness of business ownership and how to build your own support toolbox for your journeyWhy systems, client education, and proactive communication matter more than ever in real estate and property managementWhy she believes systems and processes are key to delivering a high end client experience and the ones she swears by and has implementedHow to build strong customer relationships that lead to repeat and referral businessSimple ways to make your business more efficient with email templates, Loom videos, and process roadmapsTips for balancing work and life as a solo parent and business ownerHow grief can fuel purpose and why it’s okay to ask for helpThe value of surrounding yourself with like minded people and why Netflix sometimes counts as personal developmentKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie:...
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Short form video is no longer just a trend—it’s a powerful tool for real estate agents and property managers to build trust, connect with their audience, and grow their personal brand.
In this episode of The Property Management Podcast, we’re diving into how platforms like Instagram Reels, TikTok, and YouTube Shorts can transform your visibility online.
Whether you’re new to video or looking to level up your content game, this episode is packed with practical tips on what to post, how to stay consistent, and why authenticity matters more than perfection. Plus, you’ll hear the inspiring story of one agent who saw a massive boost in engagement just by showing up on video.
The host explores the game-changing impact of personal branding through short-form video content for real estate professionals. With platforms like Instagram Reels, TikTok, and YouTube Shorts leading the way, the episode unpacks how these tools can elevate your online presence and build real engagement.
Listeners will learn the importance of consistency, authenticity, and value-driven content. Actionable strategies include posting regularly, sharing your expertise, letting your personality shine through, using trending sounds and hashtags, and ending each video with a clear call to action.
A success story of a real estate agent who significantly boosted her engagement by embracing short-form video reinforces the episode's key takeaway: building trust online starts with being visible, relatable, and real.
“When you show up consistently on video, your audience gets to see your face, hear your voice, and connect with your personality. You’re not just some name on a business card or in an email signature; you’re a real, relatable person, and that builds trust.” - Kylie Walker
We explore:
Importance of personal branding for real estate agents and property managersUtilization of short-form video content on platforms like Instagram Reels, TikTok, and YouTube ShortsThe trend of engaging audiences with quick, consumable video contentEstablishing genuine connections with audiences through videoThe significance of trust in the real estate industryStrategies for effective personal branding using video contentThe role of consistency in posting video contentSharing expertise and valuable insights to enhance credibilityShowcasing personality and authenticity in videosEncouragement for listeners to create and share their own short-form videosDone for You Services:
Done For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https:
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Have you ever felt like you were the only one struggling in your business and life journey?
When people open up about their deepest struggles and the moments that challenged them most, it creates a bond like no other. Hearing someone else’s journey reminds us that we’re never truly alone, everyone is fighting their own battles. And somehow, even through the tough times, we all find a way to keep moving forward.
And this type of bond is something I experienced recently when I did the Hands Across The Water Charity Bike Ride event.
It was a challenge that tested us physically,y mentally and emotionally. And it wasn’t just about pushing through the pain or reaching the finish line. It was about the journey along the way and the powerful lessons we learnt. And let's be real in business and in life there are days that you feel completely overwhelmed and and of course ready to throw in the towel. And you ask yourself the question: do you have what it takes to keep going? But here is what I learnt, sometimes when you are struggling the most you find a strength you didn't know you had!
In this episode I chat with Damon Hill, Head of Sales and Partnerships at Sensor Global. Sensor Global is a connected and automated ecosystem of integrated cloud software and smart loT devices. Sensor gives you complete control and real-time vision of the compliance status of your property portfolio. Our connected and automated ecosystem allows you to fully manage by exception, save time, save hassle, save lives and provide an improved customer experience.
Damon also took part in the bike ride and we are diving into building resilience and finding that unexpected strength and the power of genuine connection and giving back to the world in a meaningful way.
If you're trying to push through tough days in your business or personal life and looking for inspiration to keep moving forward this episode is for you.
“I would say for most people, we focus on our own challenges, and sometimes you feel isolated like you're the only one going through it. Yet when you realise that no one is exempt from going through challenging times and difficult times, it shifts something. And again, we were lucky enough to experience that. I go back to that comment where it strips you back as a human — you become very open, and you learn things about people that you would never learn in just an industry conversation or anything like that”
- Damon Hill
We explore:
How the Digital Live Hands Across the Water charity ride changes lives beyond the bikeWhy stripping life back to basics brings clarity in business and leadershipThe lessons in resilience, connection, and vulnerability that every business owner needsHow Sensor Global is transforming property safety with 24/7 real time monitoringWhat Sensor Insure is and how it’s helping landlords save money and protect propertiesThe future of property management compliance and why smart technology is keyHow being around the right people in business accelerates your personal and professional growthKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses:
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If you've ever held back from showing up on social media because of fear—fear of judgement, not feeling good enough, or worrying you’ll get it wrong—you’re not alone. In this episode, I’m getting real about the mindset blocks that kept me stuck and how I pushed past them to build my brand and grow my businesses.
I’ll share the personal challenge that helped me shift gears, the power of consistency, and why showing up—even when it feels uncomfortable—is key to building trust and connection online. Whether you're just starting out or feeling stuck, this episode will help you take that next step with more confidence and clarity.
In this episode, I dive into the mindset blocks that often stop business owners from using social media effectively to grow their brand. I open up about my own experience with fears like judgement, imposter syndrome, and self-doubt—and how I slowly worked through them.
One of the biggest turning points for me was setting a personal challenge: post one video every week. That small commitment helped me show up more confidently online, build my personal brand, and ultimately grow multiple businesses.
If you're holding back, this episode is your reminder to start before you feel ready. Show up as your authentic self, focus on consistency over perfection, and engage with your audience in a real way. It’s not about being flawless—it’s about being present.
“If I could overcome my fears and build a brand that changed my life, so can you. Your voice matters, your experience matters, your business and you deserve to be seen.”- Kylie Walker
We explore:
Mindset blocks affecting social media engagementOvercoming fear of judgment and criticismAddressing imposter syndrome and self-doubtImportance of authenticity over perfection in online presenceStrategies for building confidence in social media usageCommitment to consistency in posting contentFocusing on providing value rather than sellingEmphasizing engagement and community building on social mediaThe significance of personal branding in business growthEncouragement to take action and start sharing content onlineDone for You Services
Done For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership:
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Rent roll growth is one of the biggest challenges in the industry right now.
But it’s also one of the biggest opportunities if you do it right. With sales volumes down and margins tighter, building a strong rent roll can create long term stability and recurring income for your business. But many are still guessing when it comes to lead gen and prospecting, or worse, avoiding it altogether.
The good news is that you don’t need to be a pushy salesperson to grow your rent roll. With a clear process, consistency, and a willingness to try new things like digital marketing and automation, growth becomes more predictable and more enjoyable.
In this episode I chat with Sherrie Storor who is a real estate agent, mentor, speaker, educator, happiness advocate and Best Life catalyst here to help you find your edge and leverage your real estate career to achieve your dreams.
Sherrie shares her proven systems and mindset shifts that actually work in today’s market. Whether you're just starting or have hundreds of doors already, her advice is grounded, doable, and backed by experience.
“ I think the best thing that you can do is actually put together an automated process for your business into your CRM and then actually have that same consistent approach moving right through. So it could be, day one you make the phone call, day two, it might be a text message, day three, it might be an email. ” -- Sherrie Storor
We explore:
What prospecting really means and why so many get it wrongWhy rent roll growth is essential, not just for income, but for building a sellable assetHow to turn one property into many through consistent lead generation and nurturingWhat a good prospecting system looks like especially for busy property managersHow to work your warm leads and when to call, text, or emailHow building your personal brand online can actually replace cold prospecting over timeHow to use AI, automation, and CRM systems to streamline your follow upsWhy mindset matters just as much as strategy and how to overcome fear around prospectingThe power of consistency and why one ad or one letter drop isn’t enoughKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/
HD&U Sales Bundle:
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If you’re a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There’s pressure to show up, post consistently, and know what’s trending… all while running a busy portfolio or managing a team. And let’s be honest, putting yourself out there online can be downright terrifying.
But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.
In this episode of the Property Management Podcast, I’m introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I’m here to empower women in property management with the tools and confidence to show up online.
I’ll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.
“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”
- Kylie Walker
We explore:
Transitioning from traditional careers to property managementEmpowering women in the property management industryBalancing career and family life in property managementIntroduction of a new podcast format with shorter episodesFocus on digital marketing and social media strategiesImportance of short-form video content for business growthSignificance of personal branding in attracting clientsBuilding genuine communities over merely accumulating followersUtilising AI and automation in content creation and marketingThe role of storytelling in effective sales and client engagementDone for You Services
Done For You Services - https://dfys.com.au/
Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm
Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation
Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership:
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Have you ever felt like you are juggling a million tasks?
I’ve been there too! Often we are running on caffeine and chaos with things still falling apart or falling behind and you feel like you just can’t keep up.
Here’s what I learnt from this - working harder doesn't always lead to better results and working smarter is where the real magic happens. We are now in a new era at the moment where AI is no longer a futuristic concept and the beauty of this is that AI is one of the most powerful tools to HELP make that shift from working harder to working smarter.
The businesses that are embracing it are getting ahead. Whether you're struggling with admin overwhelm, losing time to repetitive tasks, or just trying to figure out how to grow sustainably, AI can help.
AI is changing how we work but it doesn’t have to be overwhelming. It’s about freeing yourself and your team up to do more of what actually moves the needle. And in this episode we deep dive into AI so you can start seeing how you can implement AI into your business.
I chat with Sam Mclean who is the founder of Elite Agent and helps businesses win more listings and get more efficient with AI. Sam shares practical tools you can start using today, explains why AI isn’t as scary as it sounds, and shows us how it can free up your time to do the stuff that really matters.
“ The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’ is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win” --Sam Mclean
We explore:
Sam’s journey from corporate tech to property and how AI became a part of her worldThe must have AI tools that real estate professionals should be using right now (including large language models like ChatGPT and Claude)How AI agents and automations are doing the heavy lifting behind the scenes from email creation to content creationThe power of tools for personalising your communication and building stronger relationships with landlords, vendors, and tenantsWhat “Search Everywhere Optimization” means and why it matters more than SEOHow AI is helping real estate businesses reduce arrears, improve efficiency, and helping to create growthKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
Sensor Global: https://sensorinsure.com/ and...
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Ever feel like growing your business means burning yourself out in the process?
Growth can feel like it costs EVERYTHING, your time, your energy, your peace of mind. But what if growth didn’t have to be so hard? Whether you’re struggling with admin, tech fatigue or growth that feels out of reach, my belief is that you don’t have to settle for survival mode.
With the right systems and support, you can build a business that works for YOU not the other way around. When you combine great systems with the right mindset, you don’t just grow your business, you change how you show up every day. You can feel more in control, less stressed, more connected to your clients and more excited about what’s next!
That’s the kind of transformation I’m here for and I know you are too! And that’s what we are unpacking in today’s episode with Juliette.
In this episode I chat with Juliette Hughes who is a powerhouse in the Australian property management industry, bringing over two decades of experience, insight, and leadership to the table. As Head of PM Advisory at Ailo, Juliette sits on the company’s Senior Leadership Team, where she plays a key role in driving innovation, agency success, and transformational change across the property management landscape.
This isn’t just another chat about tech. It’s about redefining how property managers feel about their work, how you can grow without the chaos, and how to ditch the old ways of doing things and lean into real transformation.
If you actually have one system that connects and gives you visibility, and you can do the work with the context of the information all in one place, you get to close the gate on all the conversations that you're having about different things. - Juliette Hughes
We explore:
Juliette’s story and her experience from running her own agency to now working with property professionals to implement AiloWhat Ailo is and how Ailo isn’t just another tech solution and can help save you time and moneyHow Ailo replaces the need to use multiple software programs in your business and brings everything into one easy to use platform built specifically for property managersHow Ailo can help reduce arrears, track performance, automate communication, and streamline everything from inspections to paymentsHow property managers can service owner occupiers using Ailo and unlock new revenue streams in their marketHow embracing new ways of working can unlock freedom, improve service, and reignite your love for the industryTools to help you work smarter and free up your time so you can focus on what matters mostKylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo:
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If you’re a Property Manager you are well aware how tough this industry can be. Legislation and compliance are constantly changing. Recruitment can be a nightmare, and let's not even get started on difficult clients demanding property owners and never ending tenant issues. And to add to that, if you're not learning, you're falling behind.
Some days it can feel like you're just constantly putting out fires, feeling completely overwhelmed, like you're drowning in tasks, with no time to actually work on improving your skills or growing your business. BUT the truth is: if you’re not learning, you’re falling behind.
The most successful property managers don’t just rely on experience. They continuously educate themselves, adapt and upskill.
In this episode we dive into why self education is essential, what trainings are out there to support you, how to identify your knowledge gap and how to take your career to the next level.
Your career growth, confidence, and ability to run a successful property management business are all directly linked to how much you're willing to learn and grow. Legislation and compliance laws are constantly evolving and staying updated isn't just important. It's actually a legal necessity Kylie Walker
We explore:
Why the property management industry feels harder and my own experience through business challengesWhy self education and staying compliant matters and why investing in continuous learning is essentialHow self education and the right mindset and tools has helped me grow and avoid burnoutEasy ways to spot your own knowledge gaps and what to do about themHow to audit what’s stressing you out the most and how to stop the cycleHow to fit business growth in your day without adding to your full plate and my top property management training ideasHow to support and upskill your team with property management staff training and how it can help your rent rollWhere to find the best free and paid training options for property managers from online courses, free resources, mentorship and moreRecommended Trainers, Coaches, Mentors
Julie Davis - https://www.juliedavis.com.au/
Julie Collins - https://www.facebook.com/JulieCollinsPMSolutions
Hayley Mitchell -https://mitchellpt.au/
Pm Collective - https://www.pmcollective.com.au/
Hermione Gardiner - https://sidekick.net.au/
Sarah Cincotta - https://risewithsarahcincotta.com.au/
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership:...
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Ever felt overwhelmed by compliance in property management? You’re not alone!
Property compliance is not going anywhere and is no longer just a box to tick, it’s a critical part of running a successful and risk free property management business. With tighter regulations and increasing legal risks, failing to stay on top of compliance can COST businesses thousands or even their entire reputation.
Now what if you could manage compliance effortlessly in one place, without jumping between spreadsheets, CRMs, and supplier dashboards? That’s exactly what software Properteasy does and in this episode, we unpack why every property manager needs a system like this!
I chat with Petr and Martina, co-founders of Properteasy, to hear their incredible journey on how they moved from Czech Republic to Australia, built their careers from scratch, and launched a game changing compliance software for property managers.
It was a huge impact on property managers to have all these new regulations and legislations - it keeps changing all the time. We have to stay on top of it. We have to stay updated. So obviously everybody was a little taken aback by it. How are we going to do it? Real Estate agencies and property managers need to understand this as part of their job. Our software helps them to plan and understand what they need to do - Martina
We explore:
How Petr and Martina built a new life and a thriving business in Australia after moving over from Czech RepublicHow Petr and Martina created a software solution ‘Properteasy’ that’s transforming property management to help stay on top of compliance How Properteasy simplifies compliance by keeping everything in one place, organises data to easily track tasks and connects with PropertyMe to update records automatically How the software makes life easier for property managers, reduces risks and will help to provide a better service in your businessHow to see compliance as a competitive advantage in your business and use it as a way to attract better tenants, increase rental yields, and boost the value of your rent rollsHow to best manage compliance and put systems in place to manage it efficiently and avoid legal risksHow AI tools are taking over the industry and why embracing it is critical for your businessKylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
Find out about our Done for You Lead Generation -
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If you’re a property manager, BDM, or business owner, you’re always looking for ways to grow your rent roll and bring in new business. Partnering with buyer’s agents is one of the most overlooked yet powerful relationships you can have in business and could connect you with multiple investor clients, filling your pipeline with potential opportunities.
Your next big client might not come from cold outreach, it could come from a strategic partnership. Instead of waiting for landlords to come to you, build relationships with the professionals who are bringing investors into the market right now. Buyer’s agents have built strong trust with their clients, making their referrals highly valuable
And if you want to future proof your property management business, create a steady stream of referrals, and get ahead of your competition, it’s time to start networking with the right buyer’s agents.
In this episode I chat with Emily Wallace who is the Founder, Director and driving force behind Wallace Advocates, a boutique Melbourne based buyers agency dedicated to helping clients find their dream homes. With a passion for demystifying the property market, Emily is committed to guiding buyers through the most significant purchase of their lives.
Wallace Advocates specialises in securing homes for clients who want to live in them rather than expand an investment portfolio. This philosophy is at the heart of Emily’s approach, ensuring each property purchased feels like the perfect fit.
“In property managers that I've spoken to, the ones that are leveraging the buyer's agent relationship the best are those who really make great relationships with their clients, who are investors who want to build a portfolio and recommend them to a buyer's advocate to help grow that portfolio. And in return that buyer's advocate. Giving the business back to that property manager to look after the properties that they purchased.” -Emily Wallace
We explore:
- How property managers can form referral relationships with buyer agents
- Why property managers should be leveraging these partnerships to grow their rent rolls
- What buyer’s agents look for in a property manager before making a referral
- The best ways to approach a buyer’s agent and pitch your property management services
- How technology and systems play a role in building trust and securing more business
- Why communication and transparency are the key factors in winning over investors
- How the buyer’s advocacy industry is evolving and what it means for property managers
Kylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle:
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Technology should make your life easier, not harder and is rapidly changing the way property management businesses operate. Those who embrace the right tools will thrive in the long run, but with so many shiny new tech solutions out there, how do you know what’s actually worth your time and investment? Is it really helping real estate professionals? OR is it just adding more overwhelm?
If you’re feeling overwhelmed by all the new tech and AI tools out there, look at what’s actually working in your business, eliminate what’s not, and only invest in tools that improve efficiency and results and this is exactly what we go over in this episode.
I chat with Peter Schravemade, Managing Partner of Reach ASEA to talk about the tech every property manager should be using, how to avoid falling for shiny object syndrome, and why the right tech should give you back time, NOT add to your workload.
Peter shares his insights on what technology actually works, why property managers struggle with change, and how AI is already changing the game in real estate. If you're looking to make your business more efficient, profitable, and scalable, without losing the human relationships that make you stand out, this episode is a MUST listen!
One thing that I'd encourage anyone in property management or any property professional is to consider the fact that with your technology - there needs to be a synergy between them. And if you're not using these tools or they're not dialing the needle, then it might be time to consider looking at something else or changing the way that you actually do business or modifying a tweak - Peter Schravemade
We explore:
How to build a tech stack that actually works for your business and stop paying for tools you don’t useWhy the one stop shop property management software doesn’t exist and why it might be a good thing How to decide which new tech is worth your time and what tech to ignoreWhy AI is such a game changer for property managers and practical ways to use it for your businessThe biggest mistake real estate businesses make when adopting technology and softwareWhy senior property managers are in such high demand and what it means for agenciesHow to balance automation with the human touch to build trust and win more businessBrand new tools for property managers that will save you hours of timeKylie’s Resources:
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
Find out about our Done for You Lead Generation -
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Privacy laws might not be the most exciting topic, but if you're a real estate agency owner, property manager, or business development manager, ignoring them could cost you BIG TIME.
If you want to protect yourself in business, maintain trust with clients and avoid hefty fines, privacy compliance is a MUST. And If you’re not sure whether your business is compliant, take action now, whether it’s updating your privacy policy, reviewing your contracts, or implementing better data security practices, small steps today can save you major headaches down the track.
And this is exactly what deep dive into, in this episode.
I chat with Kristen Porter who is an expert in business law and privacy for the real estate industry. Kristen is well known for helping agencies grow through strategic acquisitions of rent rolls, sales agencies and shares in companies. Kristen helps real estate agency principals to shield their assets, future proof their business relationships, expand faster and plan their exit so that they can increase the value of their agency and have peace of mind knowing that their a*rse is actually covered.
If you use any kind of computer program or AI to help you make a decision in the business. And that uses personal information and it might impact the rights of an individual. Then you actually need to now disclose that in your privacy policy. - Kristen Porter
We explore:
Why privacy laws are changing and how they impact real estate businesses How if your privacy policy is outdated or non compliant, you could be at riskThe 3 must have privacy documents that every agency needsHow to handle client data correctly, including tenancy applicationsWhy offshoring data (like using VAs) could land you in hot water if you’re not careful and the clauses needed in your ContractsThe role of AI in real estate, how it affects decision making and why AI must be stated in your privacy policyThe risk of data breaches, what they mean for your business, and how to protect yourselfSteps to take now to ensure your business is compliant and future proofWhy tightening up security and only keeping necessary client information is criticalKylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
Find out about our Done for You Lead Generation -...
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If you’re feeling stretched too thin and struggling to keep up, know that you’re not alone.
Life as a business owner, a working parent, and a partner can often feel like an impossible juggling act, especially when you’re trying to do it all. And for many of us, the struggle to "do it all" often leads to exhaustion, stress, and burnout. But what if there was a better way?
In this episode I chat with Ebonnie Schravemade director of REACH, who brings a wealth of experience in senior leadership roles. In all her previous roles she’s established an impressive track record of developing and implementing systems, managing major national and international accounts, troubleshooting, problem-solving and finding innovative new ways to succeed.
If you're constantly feeling overwhelmed by your never-ending to do list, take this as your SIGN to stop, reassess, and start making changes that truly serve you. Ebonnie shares ways to set better boundaries, outsource tasks, and make lifestyle shifts and how there are ways to create a life that feels more aligned and less exhausting.
I set aside time like when I feel like I'm getting stressed or life is getting too much.I literally just sit back and go, okay. What are we doing? Let's look at the big picture. It's like, when you're running a business, you schedule times to sit back and review what's happening in your business and focus on the big picture. I do the same for home and life. I like being efficient - Ebonnie Schravemade
We explore:
How Ebonnie transitioned from the corporate world to property and made career moves that suited her family’s needsThe struggles of managing work, family, and mental load while juggling multiple responsibilitiesHow to recognise the signs of burnout before it’s too late and why taking action early can save your health, relationships, and business from long term damage The guilt working parents feel about prioritising themselves and why shifting that mindset is crucial and why self care isn’t selfishWays to lighten your workload in career and in family life with steps that made a huge difference in Ebonnie’s life and you can implement too Tools that can save you hours every week that have helped Ebonnie free up time and energyKylie’s Resources
Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate
Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
Kolmeo: https://kolmeo.com/
HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
Find out about our Done for You Lead Generation -
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