![129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut](https://is5-ssl.mzstatic.com/image/thumb/Podcasts126/v4/34/4c/23/344c23c1-ed07-7197-64d7-ceb52c1bddab/mza_7394085744430483192.jpg/250x250bb.jpg)
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Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing.
As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further.
In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. So, grab a coffee, get comfortable, and let’s talk about how you can start building a community around your business—one thoughtful interaction at a time.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Who doesn’t love a good comeback story?
Our guest, Matt Theriault, made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient.
In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his real estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.
Where people should begin if they’re looking for passive income streams even if they don’t have a lot of captialMindset shifts that are necessary for solopreneurs to build a successful businessHow to balance growing your business while maintaining flexibility and independenceHow to approach marketing and networking as a solopreneurStrategies for creating systems that allow for growth without losing controlManaging the ups and downs of cash flow and advice for solopreneurs dealing with inconsistent income
We covered topics like:Plus so much more so be sure to tune in.’
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships.
Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact.
Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for scaling without sacrificing flexibility.
In this short episode, we explore the why, what, and how of making impactful connections that fuel growth and inspire success in the solopreneur world! Be sure to tune in.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building community as a solopreneur, because honestly, if you can do that, building those partnerships will be a breeze.
Building a community is important, but it can be easier said than done if you've never done it from scratch before.
In today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community manager, to do a workshop on the steps you need to take to grow and build an audience from nothing.Our editor messaged us after listening to this podcast to say how much he loved it and got out of it. I have to say, I have to agree.
It's one of our favorite, most practical, and action-packed episodes we've done.
Heads up! You will walk away with a to-do list :)
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Is SEO still relevant in the age of AI?
As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value.
In this short episode, we discuss the evolving role of SEO and what solopreneurs need to know to stay ahead.
Whether you’re just starting to build your online presence or looking to level up your strategy, this episode will help you make informed choices about where to invest your time and energy in a rapidly changing digital landscape.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.
There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core.
Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just by answering questions.
In this episode, we dive into how Marcus' brilliant approach can help you build trust with your customers, stop sounding salesy (who likes that, anyway?), and use transparency to attract the right clients.
This interview is packed with practical tips, real-life examples, and plenty of “aha!” moments that’ll make you wonder how you ever survived without this wisdom.
So grab your notebook—or, let's be honest, your phone—and get ready to revolutionize your marketing, one question at a time!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream.
In fact, it's completely within reach, as long as you make it a priority in your business plan.
In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
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The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss!
Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.
If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:
Common challenges solopreneurs faceHow he helps solopreneurs identify their ideal lifestyle and align their business goals with itRecommendations for maintaining a healthy work-life balance while growing a businessThe role delegation and/or automation and processes play in achieving both business success and personal fulfillmentHow to set boundaries between work and personal life to prevent burnoutHow to effectively manage stress and pressure while scaling their businessesSuccess stories of entrepreneurs who have successfully built businesses that allow them to live their ideal lifestyleHow solopreneurs can overcome the guilt or fear of prioritizing personal time over business demandsSteps solopreneurs can take to continually reassess their priorities and ensure their businesses are aligned with their evolving lifestyle goalsPlus so much more!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking.
But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before.
Whether you're a seasoned solopreneur or just starting out, we’ll be exploring fresh, unexpected ways to build connections that actually move the needle for your business.
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Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business.
We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also how to approach the business side of public speaking.
And you may be asking why Blair? Well, Blair is the owner of BBN Creative Management for diverse and mission-driven talent. He's an expert in strategic speaking platforms and guides speakers and business leaders through the nuances of public speaking.
We discussed things like:
How to identify your core message and communicate it effectivelyCommon challenges people face when preparing for public speaking and how to overcome themKey components of a well-structured speech or presentationAdvice to help speakers build confidence on stageHow to find the right speaking engagements for your businessHow to figure out what to charge.We discuss all of this plus so much more, so be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.
We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.
If email marketing is actually necessary for solopreneurs (his answer surprised us) The biggest mistakes people make when it comes to email Common myths about email marketing How to create a subject line that increases open rates Where solopreneurs should focus their email efforts given they have limited time and resources How to grow email lists Email marketing predictions for 2024 (and why you need to think about the election even if your business has nothing to do with politics)
So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like:And so much more!
In the episode, we describe Jay as a cup of coffee. His enthusiasm and upbeat personality are so contagious and we can't wait for you to listen to this episode!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Staying busy as a solopreneur is one thing, but being productive is something entirely different!
Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)!
In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will have you wondering why you didn’t start using them sooner.
Be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs.
Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.
From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.
Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value.
Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in real time to stand out in an increasingly crowded market.
In this episode, we briefly reflect on the current state of lead generation and disclose what works best for us so that you can apply it to your solo business. Be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut.
We were fans of hers before our interview and became even bigger fans after our chat.
Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
And she’s really good at it.
She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!
If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.
We invited her on the show to discuss things like:
Tactics and principles people can use to capture their audience’s attentionCommon mistakes marketers make when trying to incorporate behavioral science into their strategiesThe most surprising or unexpected finding in Nancy’s researchNancy’s advice for aspiring marketers looking to integrate behavioral science into their strategiesPlus so much more, so be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever.
We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses.
In this episode, we have a full conversation about this and give our thoughts and opinions on what you should do about it.
This is a great episode if you are trying to build those reviews and testimonials and get that social proof out there. So be sure to tune in.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Folks, we’re getting personal.
On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary—how to make fear his friend.
In this unique and personal chat, we talk about the power of community, authenticity, and how to actually make fear your friend. Michael shares his journey from facing fear head-on to turning it into a catalyst for building relationships and achieving success.
Whether you're navigating the challenges of solopreneurship or looking for that extra push to be your authentic self, this episode dives deep into embracing vulnerability, finding the right mentors, and creating a community that supports your growth.
Tune in to hear how being fearless can open doors you never knew existed!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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Welcome to our first Sound Bite episode! We decided to add some shorter episodes each week to give you some quick food for thought.
This week, we dive into how content marketing has changed over the past decade and what you need to know now as a solopreneur.
This is just a quick little chat between those hosts where we shed light on our opinions of the topic of the week. Enjoy!
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Ever have a conversation with somebody and leave feeling like you just drank a cup of coffee because their high energy is just so contagious?
That recently happened to us during a conversation covering legal and tax pointers for solopreneurs. We know, not always the most upbeat topic, but let us tell you, this chat was so energizing and so informative!
We invited Mark Kohler on the show and if you aren’t familiar with Mark, it’s time to get familiar. To say he has a wealth of expertise in tax, legal, wealth management, estate planning, and asset protection, is an understatement.
He has literally impacted millions of Americans and is the professional small business owners and solopreneurs are starving for.
After speaking with him, it is no surprise that he has over 470,000 YouTube subscribers and 16 million downloads, 2 successful podcasts with 2 million downloads to date, and is a bestselling author.
We talked about a variety of things including:
Common tax mistakes solopreneurs and small business owners make, and how they can be avoidedEssential tax tactics for solopreneursHow to stay up-to-date on tax laws and regulations, and how to stay compliant while optimizing your tax situationTax and legal hacks for side hustle successThe top 3 legal must-knows for solopreneursRecommendations for making more money when you start as a solopreneurPlus so much more, so be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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We always say that going solo in business doesn’t mean you’re alone. And we can’t stress this point enough. You do not, and should not, carry the weight of an entire business on your shoulders. That’s a lot.
However, it can be hard for people to not want to take everything on themselves, which can leave them feeling trapped and stagnant in their businesses. So how can you overcome this?
Well, one of the ways is by hiring a coach and if you clicked on this episode, chances are we’ve already piqued your interest with this topic, so we’re glad you’re tuning in.
Today, we're diving deep into the world of personal growth and transformation with insights straight from a highly recommended professional and personal coach, Kari Boatner.
Kari's proven methods are all about helping you shift from overwhelmed and overworked to focused, fulfilled, and flourishing.
We invited her on to discuss things like:
Common challenges solopreneurs face that a coach can assist withMisconceptions about coachingRed flags to look out for when hiring a coachExamples of how coaching has transformed the businesses of some of her clientsAdvice she would give to solopreneurs who are hesitant about investing in coaching
Plus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
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