Avsnitt
-
Ever have one of those days that seems so insignificant at the time, but ends up being a major turning point in your life?
For Carly, the day was in 2016. She and her husband were both working remotely and traveling the country in an RV. Sounds pretty great right?
Well, it would have been had she not been working 12-hour days consistently and missing out on everything the road life had to offer.
She had finally had enough and wanted to figure out a way to earn a living that supported her life goals as well.
Our guest today, Jordan Tait, felt the same way and now coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.
If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:
Common challenges solopreneurs faceHow he helps solopreneurs identify their ideal lifestyle and align their business goals with itRecommendations for maintaining a healthy work-life balance while growing a businessThe role delegation and/or automation and processes play in achieving both business success and personal fulfillmentHow to set boundaries between work and personal life to prevent burnoutHow to effectively manage stress and pressure while scaling their businessesSuccess stories of entrepreneurs who have successfully built businesses that allow them to live their ideal lifestyleHow solopreneurs can overcome the guilt or fear of prioritizing personal time over business demandsSteps solopreneurs can take to continually reassess their priorities and ensure their businesses are aligned with their evolving lifestyle goalsPlus so much more!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
Access SoloSuite Starter
-
Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations. More specifically, the use of press releases for your solopreneurship.
It's usually because press releases are such a foreign concept for many people that they tend to avoid them. But it's not as complicated as you may think.
So today, we are joined by Mickie Kennedy, founder of eReleases, a press release distribution service for small businesses, who helps people get more PR value for their dollars. Let’s just say he knows what he’s talking about.
We invited him on to discuss things like:
What exactly a press release is, the benefits, and how they workWhen to use press releases and when not toBest practices for optimizing conversion on releasesOther types of PR solopreneurs should considerCalculating the ROI of PRPlus so much more! Be sure to tune in.
ADDITIONAL RESOURCES
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
Access SoloSuite Starter
Like the show? We'd love it if you'd leave a 5-star review! -
Saknas det avsnitt?
-
Joe and Carly are slowly warming up to social media, but it certainly isn’t their comfort zone.
Figuring out where your audience is and how to effectively communicate with them is a challenge.
Growth can seem to take forever. And just when you think you’ve cracked the code, an algorithm changes. So what are you supposed to do?
Today we are joined by Lauren Litt, of Lil Shameless Plug, who runs a business helping entrepreneurs who hate social media, but know they need it for their business. Sound familiar?We invited her on to discuss things like:
• What solopreneurs often do wrong when it comes to their social media strategy
• How solopreneurs should approach social media differently than larger companies
• How to become more confident on social media, especially with video
• Whether or not you need to post like an influencer to be successfulAnd so much more, so be sure to tune in!
ADDITIONAL RESOURCES
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
Access SoloSuite Starter
Like the show? We'd love it if you'd leave a 5-star review!
-
Do you feel like technology is advancing at warp speed, while human connection struggles to keep pace?
For our solo businesses, there’s such a fine line between technological progress, like AI, and the timeless need for genuine human connection, which is so important to reach your audience!
So, how do we bridge the gap?
Well, today we’re joined by Marisa Shadrick who coaches people on finding their voice in this noisy digital world. She recognizes that being heard in a crowded space is more than volume; it's about communicating with clarity, purpose, and authenticity.
We invited her on to discuss topics like:
Advice for bridging the gap between technological advancements and human connection
The science behind how human behavior exposes potential AI pitfalls…and what those are
Examples of successful initiatives or technologies that have effectively fostered human connection in the age of AI
AI aside, the tactics that individuals can employ to genuinely connect authentically with their audience
Plus so much more!
Like the show? We'd love it if you'd leave a 5-star review!
ADDITIONAL RESOURCES
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business.
So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
Access SoloSuite Starter
-
Have you ever created a website for your business and thought, “oh my gosh, now I actually have to show it to the world?”
We sometimes spend months putting this thing together and when it’s time to release it into the wild, a sudden fear creeps in. You feel so exposed and vulnerable!
Well, today we are joined by Ezekiel Rochet, who helps solopreneurs get websites up and running that they are proud to share. We invited him on to discuss:
Common pitfalls solopreneurs often encounter when developing their websites
Effective strategies for solopreneurs to convert website visitors into leads
Tips and tricks for people who are limited on time, budget and resources
What to look for if you want to outsource the creation of a website and potential red flags
Plus so much more, so be sure to tune in!
Oh, and be sure to check out our latest resources available to solopreneurs at lifestarr.com!
Leaving us a five-star review would be really awesome as well :)
-
Well, you guys, we did it.
We made it to 100 episodes.
Annnnd, we seriously can't believe it!
We have learned so much and are so excited to see where this journey takes us.
This episode covers some behind the scenes as well as takeaways from our favorite and most-popular episodes which include:
Episode 61: Why Affiliate Marketing Needs to Be Top of Mind For Solopreneurs with Matt McWilliams Episode 81: Storytelling Strategies for Solopreneurs with Jay Acunzo Episode 87: Unleashing Your Inner Ninja: A Journey to Prosperity With Stephen K. Hayes Episode: 96 The Ultimate Blue Print for Solopreneurs Building a Community From Scratch with Andy Guttormsen and Stacy Blette Episode 97: Answers to the Top Email Marketing Questions Asked by Solopreneurs with Jay SchwedelsonThe episode also releases a huge announcement! We're rebranding to The Aspiring Solopreneur. After 100 episodes, and our dedication to helping solopreneurs at LifeStarr, it became clear to us that we want to focus our podcast efforts on the people who are just starting their journeys.
This doesn't mean experienced solopreneurs won't find our show beneficial, we will just be focusing more on the beginning stages of solopreneurship and will help guide these early-stage solo entrepreneurs through this crazy world of running a company of one.
Looking forward to seeing what's next and thank you SO much for tuning in! You all are the best.
-
Folks, our 100th episode is next week. Can you believe it?
As we lead up to this big celebration, we wanted to re-post an old show that we think is very important.
Our company, LifeStarr, supports solopreneurs in all phases of their solo businesses and as much as we are cheerleaders for running a company of one, that doesn't mean everybody is cut out for it...and that's OK.
But that begs the question...when do you keep going and when do you throw in the towel and realize solopreneurship isn't right for you? It's hard to make the right decision when you're so connected to it.
It's often helpful to hear stories about other solopreneurs who have been in this situation, so in this episode, Joe shares his successes and failures and what kept him going (or didn't). We hope you can learn something from him!
Oh, and if you haven't yet, be sure to leave us a 5-star review!
ADDITIONAL RESOURCES
Being a solopreneur is awesome but not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business.Access SoloSuite Starter
-
Soloprenuership sounds great and all, but does that mean you're actually ready for it? We asked Alison Hall, who coaches people on big life changes, what her thoughts were, and what she thinks people taking the leap need to think through before flying solo in business.
We discuss:
How to know if solopreneurship is right for you
What you should be thinking about before taking the leap into running a company of one
The role mindset plays when it comes to making these life changes
The concept of ikigai and why should you think through it when transitioning to life as a solopreneur
Five barriers to small business success that solopreneurs should focus on
How to thrive throughout these major life transitions instead of just get through them
The biggest takeaway about leaving a company to venture into the business world alone
Plus so much more! Be sure to tune in.
Oh, and be sure to subscribe to the podcast and leave us a five-star review :)
ADDITIONAL LIFESTARR RESOURCES
Access show notes. Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
Aspiring solopreneurs.
Stop whatever it is you're doing and listen to this episode right now!
OK, so maybe that's a little dramatic, but seriously, after recording nearly 100 episodes, trust me when I say this is absolutely one of the most important episodes you need to listen to.
We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.
So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like:
If email marketing is actually necessary for solopreneurs (his answer surprised us) The biggest mistakes people make when it comes to email Common myths about email marketing How to create a subject line that increases open rates Where solopreneurs should focus their email efforts given they have limited time and resources How to grow email lists Email marketing predictions for 2024 (and why you need to think about the election even if your business has nothing to do with politics)And so much more!
In the episode, we describe Jay as a cup of coffee. His enthusiasm and upbeat personality are so contagious and we can't wait for you to listen to this episode!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :)
ADDITIONAL LIFESTARR RESOURCES
Access show notes.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.
-
Flying solo in business doesn't mean you're alone.
We say this all the time, but truer words have never been said.
And while the idea of building a community is important, it can be easier said than done if you've never done it from scratch before.
So, in today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community manager, to do a workshop on the steps you need to take to grow and build an audience from nothing.
Our editor messaged us after listening to this podcast to say how much he loved it and got out of it. I have to say, I have to agree.
It's one of our favorite, most practical, and action-packed episodes we've done. You will walk away with a to-do list.
Be sure to tune in!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :)
ADDITIONAL LIFESTARR RESOURCES
Access show notes.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.
-
This week at Lifestarr we're talking all things money. A taboo topic, maybe, but something we all need to understand as solopreneurs.
So, we've re-published an excellent episode from the archives that deserves a second listen.
To say our guest, Gabe Nelson, knows his stuff is an understatement!
What You'll Learn In This Episode
How to take the leap from employee to solopreneur with confidence Whether or not you should start a side-hustle before becoming a full-time solopreneur How solopreneurs can best prepare for the unexpected How solopreneurs can plan for major purchases since their income isn’t always predictable Where solopreneurs should start when it comes to self-funding their retirement How new solopreneurs can price their services How solopreneurs can make their business profitableAnd so much more!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES • Access show notes. • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
While all solopreneurs will benefit from listenting to this episode, this is absolutely a must-listen for people who are just getting started.
We asked all the questions that we wish we would have known when we started our own businesses and our guest, Nolan Bradbury, answered all of them thoroughly.
Take 30 minutes to listen to this, you'll be SO glad you did. Questions we asked include:
What role does the mindset of a solopreneur play in the financial success of their business? What are the common factors that prevent business owners from achieving their financial goals? What do business owners, specifically solopreneurs, often overlook, either in the beginning of a business or when they're trying to scale to the next level when it comes to the financial health of their business? When we think of a traditional entrepreneur and company, we think of financial reports and accounting data when a person talks about business finances. Are these types of reports necessary for solopreneurs and what should solopreneurs pay attention to? Why should business owners place value on accounting/bookkeeping? When it comes to the previous topic, what should they be mindful of if they do it themselves and what should they look for if they decide to outsource? What makes for a good relationship with your accountant/bookkeeper? Any tools or systems you'd recommend solopreneurs invest in? Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES Access show notes. Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
Allow us to give some background, because this is a show unlike any we've done before.
Joe has been a fan of Toon on Netflix for awhile which is a Dutch comedy about a reclusive, socially awkward jingle composer who must navigate the nightmarish world of show biz after a viral video skyrockets him to fame.
Fame aside, the main character is relatable to many solopreneurs, so Joe wanted to have the actor who played him on the show.
Thinking I (Carly) was only going to watch the first few episodes to prep for this interview, I turned it on, and one week and two seasons later, I had completed the series, and could totally see why Joe was so into it (and has watched the series three times). It's. Awesome.
In this episode, Joe and I sat down with star and co-creator of the show, Joep Vermolen, to discuss his journey as a solopreneur himself, and how he went from that to having a show on Netflix. The story is wild.
He's witty, authentic (a theme for the episode), and charming and led us through one heck of an interview.
If you're a solopreneur, somebody who wants to be inspired, or just a person wanting to hear a good story, or sneak peek into the world of television, this episode is for you.
Enjoy!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES Access show notes. Watch Toon Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
Joe and I (Carly) have not historically been fans of social media. I haven't posted on my personal accounts in years (aside from LinkedIn).
However, knowing it's a necessary evil for our business, we decided to embark on a mission to not only enjoy it, but do it right.
A few months back we interviewed Shelley Goldstein, who actually convinced us that social media could be something to look forward to if we changed our mindset, and she was right.
Once we had the motivation, we had to finese our approach to optimize our efforts and increase success...and that's where we are today, in this episode, with Karlyn Ankrom.
In this show, she answers pressing questions for solopreneurs, such as:
What are 3 tangible things solopreneurs can do today to move the needle on their social media efforts? So many people measure vanity metrics. What should solopreneurs actually measure and how often? Can it actually impact ROI quickly? How does a solopreneur inject personality into their posts? People often forget to use CTAs in their posts. What are some good CTAs to use to increase engagement and do they change across platforms? How do you best advise solopreneurs to straddle the line between their personal and professional lives on social media? Do the lines get blurred with relationship building on social platforms? For people who only serve their local community, should they be doing anything differently?Plus so much more. Be sure to tune in!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
In this episode, we have an in-depth and unique discussion about email marketing with a true master in the field, Chris Orzechowski.
As the title suggests, Chris has amassed a staggering $100 million+ in sales for various products through email marketing, and he unveils the secrets behind why focusing on growing your email list is the real game-changer for solopreneurs.
In a world obsessed with social media, discover why cultivating a robust email community can be far more impactful for your business.
Skeptics argue that email marketing isn't worth the effort for their small business but Chris tackles this head-on, unraveling the truth about whether it's a strategic fit for everyone.
Gain invaluable insights into the proven tactics and best practices solopreneurs can employ to create an email list that's not just large but genuinely engaged.
From avoiding common pitfalls to crafting emails that resonate, this episode is a goldmine of actionable advice for solopreneurs seeking to elevate their email marketing game.
And here's the clincher – discover how crafting compelling emails isn't just about engagement; it's a direct route to putting more money in your pocket.
We had a great time with this interview.
Enjoy!
Oh, and be sure to subscribe to the podcast and leave us a five-star review :)
ADDITIONAL LIFESTARR RESOURCES
Access show notes. Going solo in business doesn't meanf you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
Since it's the first episode of the new year, we thought it'd only be fitting that we re-publish our first episode of season two. It also just happened to be one of the most popular.
So, on today's episode, you'll learn about:
Advantages and disadvantages of automation Examples of how to use automation to improve efficiency in your business Recommended tools for automation Pros and cons of outsourcing Recommended areas to outsource in your business to save timePlus so much more! It's such a gem of an episode. Be sure to tune in!
Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)!
ADDITIONAL LIFESTARR RESOURCES
Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
We are taking the week off here at The One-Person Business due to the holidays but didn't want to leave you high and dry, which is why we are re-publishing one of our most popular episodes from season 1.
Affiliate marketing continues to generate buzz and get a lot of attention...but it's for good reason. It can truly be such a game-changer for solopreneurs, which is why we had The Affiliate Guy himself, Matt McWilliams, on the show to discuss:
What affiliate marketing is and how people make money from it, and why it’s a good tactic for solopreneurs Where solopreneurs should start in affiliate marketing The common things really successful affiliate marketers do Common mistakes people make when it comes to affiliate marketing and how can they be avoided.Plus so much more! It's such a gem of an episode. Be sure to tune in!
Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)! ADDITIONAL LIFESTARR RESOURCES • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
We have had some amazing guests recently, and Guillaume Wiatr is no exception. We had a great conversation exploring Narrative Power and why it's a crucial element for the success of your business.
We discussed:
What Narrative Power is, and why is it so important for your business The difference between a story and a narrative Examples of narratives Guillaume helps to reframe Challenges Guillaume sees when helping solopreneurs to develop Narrative Power What Strategic Narrative® is, and what makes it unique The strategy solopreneurs can use to stand out in a crowded market The role Narrative plays when solopreneurs struggle to enroll the right clients Why Guillaume believes “start with why” is often bad advice for solopreneurs in professional servicesPlus so much more! We learned so much in this episode. Be sure to check it out!
Quotes from Guillaume:
"People will pay for a story, but people will die for a narrative." "Narrative Power is your chance to disagree with your competitors." “I don't write because I have a lot of ideas. I have a lot of ideas because I write.”Learn more about Guillaume Wiatr and MetaHelm here.
Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)!
ADDITIONAL LIFESTARR RESOURCES
Access Show Notes Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
How often do you get to chat with a former personal security escort of the Dalai Lama? Odds are it isn't very often, but we had the pleasure of speaking with Stephen K. Hayes who held that title for 12 years.
The knowledge he obtained from that experience plus his own accomplished background has led Stephen to become a a seminar leader and lecturer who inspires others by translating his extensive background in martial arts and meditation into practical lessons for handling the pressures and uncertainties of life.
His participants have said that his teachings have brought them deep encouragement and empowerment, and inspired them to achieve new levels of success in their personal and professional lives.
So, we wanted to chat with him about how his knowledge and wisdom can apply to solopreneurs specifically.
In this episode, we discuss:
How he began teaching people to be more prosperous through the principles of martial arts
The value of bridging ancient Eastern teachings with contemporary life
How a solopreneur can achieve self-actualization through the ninja way
How solopreneurs can find their purpose in this confusing modern world
Lessons learned on his travels with the Dalai Lama that solopreneurs can apply to their personal and professional lives
Best practices for people wanting to try meditation for the first time in an effort to handle the pressures and uncertainties of life
Plus so much more! Be sure to tune in!
Like the show? Be sure to leave us a 5-star review on your favorite podcast platform!
ADDITIONAL LIFESTARR RESOURCES
Access show notes Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. -
These show notes are going to be a bit different than those in the past because, honestly, this show is different than any other we've done before.
It's rare to be completely unfamiliar with a topic you're interviewing somebody about, but we did it, and it was fascinating.
In this episode, Dr. Rob Scranton discusses the Infinite Banking Concept and why it is so effective.
He has personally achieved financial success using this strategy without compromising his quality of life, sacrificing experiences, or adopting a frugal lifestyle.
With this concept, you're able to build wealth by protecting and preserving your money while it's still growing - without using a traditional bank. What?!
We literally had to ask our guest if this approach was legal since it makes a lot of sense but so few people have heard of this.
Instead of working longer hours, taking on more risk, or losing control - how most people think wealth happens - many people use this 200-year-old strategy to keep and grow more of their money.
If true wealth is what you want, you should use the IBC too, and Dr. Rob can help.
This episode so truly mind-blowing and a game-changer for solopreneurs. You need to listen to this.
Check out additional LifeStarr resources:
Access episode show notes. Going solo in business doesn't mean you're alone. Join The Solopreneur Community. Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one. - Visa fler
