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In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff.
Key takeaways include:
Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international markets requires careful and upfront research.Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.Guest Name: Cynthia Chilton
Guest Social: https://www.linkedin.com/in/cynthiavchilton/
Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.
Key Takeaways:
Cutting programs can drive growth by reallocating resources to higher-demand areas.Aligning educational offerings with employer and market demands is crucial for financial health.Marketers should earn a seat at the table in academic restructuring conversations.Using tools like paid search data and market demand analysis can inform strategic decisions.Scenario planning and presenting data-backed recommendations are essential for making impactful decisions.Understanding regional and national demand trends helps in making informed program cuts and investments.Related Articles:
https://www.highereddive.com/news/st-cloud-state-cut-majors-programs-larry-lee/715583/
https://www.insidehighered.com/news/business/cost-cutting/2024/02/20/another-wave-campus-cuts-hits-midwest-especially-hard
https://www.statenews.org/news/2024-02-21/ohio-universities-keep-cutting-programs-whats-the-deal
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Saknas det avsnitt?
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Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, to discuss key trends in international recruitment and education. In this episode you will learn about:
Current international student mobility trendsImportance of localization to disparate marketsDrivers and motivations of students by country and continentWhat the future may hold for international recruitmentGuest Name: Clay Hensley
Guest Social: https://www.linkedin.com/in/clayhensley/
Guest Bio: With more than two decades of experience supporting the global engagement of higher education institutions, Clay Hensley frequently presents on issues impacting international education & student mobility. Clay has served on several advisory boards, including those affiliated with U.S. Department of State’s Open Doors Report, the IC3 Movement, International Education Advantage (Intead), & the Council of International Schools (CIS), respectively. Clay currently works with several partners, including NACAC, IB, Cambridge University Press & Assessment, Cialfo, Northeastern University, among others. Clay previously led international higher education engagement for the College Board, and was awarded the annual Distinguished Service Award by International-ACAC in 2013. Clay has also taught at the secondary and the tertiary-level.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration.
Guest Name: Elias Martinez - Texas State University
Guest Social:
https://www.linkedin.com/in/mtzcreative/
https://twitter.com/mtzcreative
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.
Key Takeaways:
Understanding the Issue: The FAFSA redesign has caused significant delays in financial aid processing, creating widespread confusion and uncertainty for students and institutions.Education and Engagement: Institutions need to provide clear, constant communication about the situation and any deadline extensions to keep students informed.Personalized Outreach: One-on-one communication is crucial. Plain text emails from heads of admissions and direct phone calls can make a significant impact.Flexible Deadlines and Support: Schools should consider extending deadlines and offering additional resources, such as financial aid webinars and workshops, to assist students.Strategic Marketing: Boosting organic social content and leveraging paid social ads can help maintain visibility and engagement with prospective students.Collaborative Efforts: Engaging various campus stakeholders, including coaches and professors, in outreach efforts can enhance the personalization and effectiveness of communication.https://www.insidehighered.com/news/government/student-aid-policy/2024/03/04/how-ambitious-plans-new-fafsa-ended-fiasco
https://www.chronicle.com/article/stuck-in-limbo
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role.
Guest Name: Kate Ledger, ODU Global
Guest Social: https://www.linkedin.com/in/kateledger/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In this third part of our Pulse Check series on leadership in higher education, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conversations with shared understanding. Finally, listeners will learn ways to continue the conversation over time to ensure that tough conversions lead to long term successful outcomes.
Guest Name: Rebekah Tilley
Guest Social: https://www.linkedin.com/in/rebekah-tilley/
Guest Bio: Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts. Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape, and innovative strategies for attracting and retaining graduate students. Featuring insights from the NAGAP GEM Summit and perspectives from industry professionals, this episode is a must-listen for those involved in the strategic planning and marketing of higher education programs.
Key Takeaways:Strategic Expansion: Many universities are expanding their graduate programs as a financial strategy to counterbalance undergraduate enrollment declines.Market Saturation: As more institutions turn to graduate offerings, the marketplace is becoming increasingly crowded, heightening competition.Financial Motivations: Behind the strategic shift to expand graduate programs lies a clear financial incentive, prompting institutions to rethink their program designs and marketing strategies.Operational Challenges: The rapid expansion of graduate programs is stretching resources thin, impacting faculty workloads and support services.Marketing Challenges: Marketing graduate programs is becoming more complex and costly, necessitating more strategic and targeted approaches.Flexibility and Innovation: Successful graduate programs are those that offer flexibility in learning formats to accommodate working professionals and leverage technology to enhance accessibility and engagement.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In Part 2 of this Pulse Check series on leadership, emerging leaders can learn about creating culture and setting vision at our institutions as Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work. Whether you’re a new leader or a seasoned pro, this episode will help you in your work to set culture, build trust, and define the strategic vision of your institution.
Guest Name: Dr. Matthew Gann
Guest Social: https://www.linkedin.com/in/matthewgann/
Guest Bio: Dr. Matthew Gann is an accomplished leader in education and organizational intelligence, currently serving as the Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations at the Tennessee Board of Regents (TBR). With a Doctorate in Education (Ed.D.) from Trevecca Nazarene University, his expertise is in enhancing educational outcomes and community engagement through strategic leadership and digital innovation.
Prior to his current role, Dr. Gann advanced through several key positions within TBR, including Assistant Vice Chancellor and Chief Marketing Officer, where he directed significant improvements in digital communication and marketing strategies. His earlier tenure as Director of Web Services and Digital Strategy established foundational policies and practices that continue to benefit the institution.
Beyond his professional endeavors, Dr. Gann has been a prominent figure in community engagement, serving as President of the Tennessee College Public Relations Association, where he led initiatives to strengthen educational communications across the state. His career also includes impactful roles in the private sector, where he spearheaded marketing and web development initiatives, demonstrating a consistent ability to blend technical skills with strategic oversight.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional, highlighting the unique challenges and breakthroughs of his new role in graduate recruitment.
Key TakeawaysRole Exploration: Les discusses the intricacies of stepping into a newly created role in graduate recruitment and the challenges of establishing benchmarks without clear enrollment goals.Conference Insights: Insights from NAGAP conference sessions emphasize common challenges faced by small offices in higher education, showcasing varying perceptions of what constitutes a 'small' office.Future Aspirations: The conversation dives into future goals and the proactive steps being taken to define and achieve success in graduate recruitment.Guest Name: Les Mackey, Graduate Student Recruiter, Fort Hays State University
Guest Social: https://www.linkedin.com/in/lwmackey/
Guest Bio: As relatively new professional in higher education, Lesley W. Mackey finished his bachelor’s degree in Occupational Science (2022) from Eastern Kentucky University. In Summer 2022, him and his husband later found themselves moving to Hays, KS, to work on their respective master’s degrees at Fort Hays State University (FHSU). Within in his first academic semester of graduate coursework, he transitioned from a graduate assistantship into a newly created, full-time role in graduate enrollment management (GEM). As FHSU continues to explore what GEM means to them, this role has allowed him the opportunity to get involved in coordinating all aspects of graduate recruitment, retention, and marketing. He will finish his MBA later this year, is a member of the NASPA SAPAA Knowledge Community, and sits on the NAGAP Research Committee as a liaison to the Marketing Committee.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post-affirmative action world, and introduces us to the innovative, holistic admissions process designed to foster diversity and inclusion at Haslam.
Key Takeaways:Impact of Supreme Court Decisions: The team at Haslam quickly adapted their admissions strategies following the Supreme Court's 2023 ruling on affirmative action, reinforcing their commitment to creating a welcoming environment for all students.Holistic Admissions Process: Haslam College has introduced a revamped holistic admissions process that assesses applicants on more than just their academic and professional achievements, aiming for a more inclusive and diverse student body.Collaborative Decision Making: The admissions committee at Haslam includes representatives from various departments, ensuring multiple perspectives are considered during the admissions process.Guest Name: Spenser Smith, Director of Graduate Admissions, Haslam College of Business, University of Tennessee, Knoxville
Guest Bio: Currently the Director of Graduate Admissions at the Haslam College of Business, University of Tennessee, Knoxville, Spenser Smith draws on a diverse background, including years in Admissions at both graduate and undergraduate levels in both the public and private sectors. With nearly a decade's immersion in enrollment management, he focuses on intentional communication to foster a sense of belonging for all, interweaving insights into personal growth and connections, which all began by guiding at-risk youth during high-ropes experiences.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager, especially navigating the abrupt transition to remote work at the onset of the COVID-19 pandemic. He discusses his approach to leadership, emphasizing flexibility, servant leadership, and the importance of balancing work life with personal life to empower his team.
Key Takeaways:
Adapting to Change: Ryan was thrust into remote management just days after starting his role, highlighting the importance of adaptability in leadership.Servant Leadership: Focus on prioritizing people over processes to foster a supportive team environment.Professional Growth: Encourages continuous learning and professional development outside traditional academic resources.Empowering Flexibility: Implements a hybrid work model to accommodate different working styles and life commitments, demonstrating trust and respect for team autonomy.Community and Connection: Underlines the importance of creating connection points for teams, even in remote settings.Balancing Roles: Ryan shares personal anecdotes to model work-life balance, encouraging his team to manage work without sacrificing personal responsibilities.Guest Name: Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education
Guest Bio: Ryan Taughrin is the Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. He has spent the last decade working in graduate enrollment management. His primary focus areas are staff support and mentorship, recruitment practices for adult and non-traditional students, and developing programming to disenchant the hidden curriculum within graduate school admission. He has also spent the last seven years involved in NYGAP and NAGAP, hoping to build community with other folks across the GEM lifecycle. When he's not working, he loves spending time collecting records, enjoying bourbon with friends, riding his Peloton, and spending time with his family. And most important, Go Bills.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally. With a focus on enhancing student engagement and recruitment, Dr. Lewis shares how his podcast, 'Victors in Grad School,' has become a strategic tool in connecting with and guiding prospective students.
Key Takeaways:Podcasting as a Strategic Tool: Dr. Lewis leverages his podcast to answer frequent queries from students, effectively using it as a platform to guide and inform prospective and current students.Personal Journey to Professional Impact: Starting from a personal desire to share his experiences as a father, Dr. Lewis has expanded his reach to influence the higher education space, particularly in graduate studies.Content Utilization Across Platforms: Insights from podcast episodes are repurposed across digital channels, enhancing accessibility and engagement with university content.Success Through Storytelling: Sharing compelling stories, like that of a first-gen student turned physics professor in Australia, underscores the transformative power of education and mentorship.Sustaining Engagement: Consistency in content delivery and adapting to listener feedback are critical for podcast growth and impact.Measuring Impact: Dr. Lewis discusses the challenges of quantifying the direct impact of podcasts but highlights the importance of gradual growth and listener engagement as indicators of success.Guest Name: Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan - Flint
Guest Social: https://www.linkedin.com/in/drchristopherlewis/
Guest Bio: Christopher A. Lewis, Ed.D serves as the Director of Graduate Programs at the University of Michigan - Flint. He is also the host of the Victors in Grad School podcast, amongst a number of other podcasts, including SA Voices from the Field and Dads with Daughters. Christopher is the President of the Rotary Club of Williamston Michigan and is the Treasurer of the Williamston Community Schools Board of Education and was honored recently as a Pillar of the Profession from the NASPA - Student Affairs Administrators in Higher Education Foundation. He also co-founded an international organization called Fathering Together which supports fathers in being engaged members of their children’s lives.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment, market demands, and religious affiliation.
Key Takeaways:Enrollment Trends: Christian colleges are facing a notable decline in enrollment and school closures that have spiked post-pandemic.Market Dynamics: Shifts in market demand away from liberal arts to more career-oriented outcomes and increased price sensitivity are notably affecting faith-based institutions.Cultural Shifts: A national move away from religious affiliation is putting additional pressure on faith-based schools.Regional Influences: Geographic location plays a significant role, with institutions in the Bible Belt experiencing sustained interest compared to those in the Northeast facing severe declines.Strategic Responses: Successful strategies for growth include diversifying academic offerings, clarifying brand differentiation beyond just being a Christian institution, and innovative tuition models.Related Links:https://universitybusiness.com/after-exhausting-all-avenues-to-avoid-going-under-notre-dame-college-closes
https://www.bloomberg.com/news/articles/2024-02-21/notre-dame-s-tiny-namesake-shows-plight-of-religious-colleges?embedded-checkout=true
https://www.highereddive.com/news/are-faith-based-colleges-in-trouble-it-depends/690597/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively.
Key TakeawaysStrategic Integration: Brett emphasizes the importance of a coordinated digital strategy that integrates various communication channels—from social media to text messaging—to create a seamless student recruitment experience.Innovative Use of Technology: Exploring cutting-edge digital platforms and tools, such as AI and student engagement platforms, to improve interaction with students and streamline the enrollment process.Continuous Learning and Adaptation: The ongoing process of adapting to new digital trends and technologies to maintain a competitive edge in graduate recruitment.Guest Name: Brett DiMarzo, Director of Graduate Enrollment Digital Strategy, Boston College
Guest Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, and the promise of AI in academic settings.
Key Takeaways:Career Evolution in Higher Ed: Lauren discusses her transition from recruitment to strategic decision-making roles, highlighting the importance of adaptability and continuous learning.Professional Development: Lauren's involvement in the Professional Development Committee at NAGAP, planning institutes and seminars that foster career growth for both new and experienced professionals.Self-Directed Learning: Lauren emphasizes the necessity of self-teaching in today’s fast-evolving educational landscape, with personal anecdotes about her learning journey and resource recommendations.Networking and Professional Growth: The significance of building and leveraging professional networks in advancing one's career in higher education.Book Recommendation: https://annhandley.com/everybodywrites/
Guest Name: Lauren McGowan, Director of Recruitment and Admissions, University at Buffalo School of Social Work
Guest Bio: Lauren McGowan is the Assistant Dean for Admissions and Enrollment for the University at Buffalo School of Social Work where she has worked for over seven years. She previously worked for the University at Buffalo School of Nursing as a Graduate Recruitment Coordinator and for D’Youville College as an Undergraduate Admissions Counselor. She has a master’s degree in higher education administration from Buffalo State University and has been working in enrollment management since she graduated in 2012. Lauren received NAGAP’s Visionary Award at the 2023 Summit and serves as a co-host for the NAGAP Report Podcast. In 2019, she received a NAGAP Winter PDI Fellowship and the National Deans and Directors of Social Work Admissions Rookie of the Year Award.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.
Key Takeaways:Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.Sustainable Strategies: Insight into effective marketing techniques that balance innovation with practical execution, such as leveraging email and selective digital advertising.The Importance of Strategy: Emphasis on the necessity of a focused marketing approach rather than an omni-channel strategy, especially in resource-strained environments.Leveraging Legacy and Experience: DD Agency's 40-year journey showcases the value of deep industry knowledge and long-term relationships in driving success.Adapting to Market Demands: Discussion on how graduate programs are pivoting strategies to counterbalance undergraduate enrollment declines.Guest Name: Tony Fraga, CEO of DD Agency
Guest Bio: For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams.
Host Name: Carrie Phillips
Host Social:
https://www.linkedin.com/in/carriehphillips/
https://www.twitter.com/carriehphillips/Guest Name: Jenny Petty - University of Montana
Guest Social:
https://www.linkedin.com/in/jennydurnanpetty/
https://twitter.com/iamjennypetty
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey, and his exciting transition into UPenn’s Master’s in Education Entrepreneurship program. This episode is a must-listen for anyone interested in how forward-thinking teachers are embracing — not fearing — artificial intelligence and preparing their young students.
Key Takeaways:
Practical AI Applications: Winston Roberts utilizes AI to make his financial literacy classes more relevant and practical, preparing students for a future dominated by technology.Impact of AI on Jobs: Discussion on the transformative role AI will play in creating new job opportunities and the necessity to adapt educational curricula accordingly.Educational Innovation: Insight into Winston’s upcoming participation in UPenn’s innovative program, blending business acumen with educational reform.Advocacy for Modern Teaching Methods: Winston advocates for a shift in educational approaches to embrace technology and prepare students more effectively for future challenges.Career Transition: From a legal assistant to a pioneering educator, Winston’s career journey highlights the importance of impactful work over traditional paths.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
- Visa fler
