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Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape, and innovative strategies for attracting and retaining graduate students. Featuring insights from the NAGAP GEM Summit and perspectives from industry professionals, this episode is a must-listen for those involved in the strategic planning and marketing of higher education programs.
Key Takeaways:Strategic Expansion: Many universities are expanding their graduate programs as a financial strategy to counterbalance undergraduate enrollment declines.Market Saturation: As more institutions turn to graduate offerings, the marketplace is becoming increasingly crowded, heightening competition.Financial Motivations: Behind the strategic shift to expand graduate programs lies a clear financial incentive, prompting institutions to rethink their program designs and marketing strategies.Operational Challenges: The rapid expansion of graduate programs is stretching resources thin, impacting faculty workloads and support services.Marketing Challenges: Marketing graduate programs is becoming more complex and costly, necessitating more strategic and targeted approaches.Flexibility and Innovation: Successful graduate programs are those that offer flexibility in learning formats to accommodate working professionals and leverage technology to enhance accessibility and engagement.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In Part 2 of this Pulse Check series on leadership, emerging leaders can learn about creating culture and setting vision at our institutions as Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work. Whether you’re a new leader or a seasoned pro, this episode will help you in your work to set culture, build trust, and define the strategic vision of your institution.
Guest Name: Dr. Matthew Gann
Guest Social: https://www.linkedin.com/in/matthewgann/
Guest Bio: Dr. Matthew Gann is an accomplished leader in education and organizational intelligence, currently serving as the Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations at the Tennessee Board of Regents (TBR). With a Doctorate in Education (Ed.D.) from Trevecca Nazarene University, his expertise is in enhancing educational outcomes and community engagement through strategic leadership and digital innovation.
Prior to his current role, Dr. Gann advanced through several key positions within TBR, including Assistant Vice Chancellor and Chief Marketing Officer, where he directed significant improvements in digital communication and marketing strategies. His earlier tenure as Director of Web Services and Digital Strategy established foundational policies and practices that continue to benefit the institution.
Beyond his professional endeavors, Dr. Gann has been a prominent figure in community engagement, serving as President of the Tennessee College Public Relations Association, where he led initiatives to strengthen educational communications across the state. His career also includes impactful roles in the private sector, where he spearheaded marketing and web development initiatives, demonstrating a consistent ability to blend technical skills with strategic oversight.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Saknas det avsnitt?
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Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional, highlighting the unique challenges and breakthroughs of his new role in graduate recruitment.
Key TakeawaysRole Exploration: Les discusses the intricacies of stepping into a newly created role in graduate recruitment and the challenges of establishing benchmarks without clear enrollment goals.Conference Insights: Insights from NAGAP conference sessions emphasize common challenges faced by small offices in higher education, showcasing varying perceptions of what constitutes a 'small' office.Future Aspirations: The conversation dives into future goals and the proactive steps being taken to define and achieve success in graduate recruitment.Guest Name: Les Mackey, Graduate Student Recruiter, Fort Hays State University
Guest Social: https://www.linkedin.com/in/lwmackey/
Guest Bio: As relatively new professional in higher education, Lesley W. Mackey finished his bachelor’s degree in Occupational Science (2022) from Eastern Kentucky University. In Summer 2022, him and his husband later found themselves moving to Hays, KS, to work on their respective master’s degrees at Fort Hays State University (FHSU). Within in his first academic semester of graduate coursework, he transitioned from a graduate assistantship into a newly created, full-time role in graduate enrollment management (GEM). As FHSU continues to explore what GEM means to them, this role has allowed him the opportunity to get involved in coordinating all aspects of graduate recruitment, retention, and marketing. He will finish his MBA later this year, is a member of the NASPA SAPAA Knowledge Community, and sits on the NAGAP Research Committee as a liaison to the Marketing Committee.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post-affirmative action world, and introduces us to the innovative, holistic admissions process designed to foster diversity and inclusion at Haslam.
Key Takeaways:Impact of Supreme Court Decisions: The team at Haslam quickly adapted their admissions strategies following the Supreme Court's 2023 ruling on affirmative action, reinforcing their commitment to creating a welcoming environment for all students.Holistic Admissions Process: Haslam College has introduced a revamped holistic admissions process that assesses applicants on more than just their academic and professional achievements, aiming for a more inclusive and diverse student body.Collaborative Decision Making: The admissions committee at Haslam includes representatives from various departments, ensuring multiple perspectives are considered during the admissions process.Guest Name: Spenser Smith, Director of Graduate Admissions, Haslam College of Business, University of Tennessee, Knoxville
Guest Bio: Currently the Director of Graduate Admissions at the Haslam College of Business, University of Tennessee, Knoxville, Spenser Smith draws on a diverse background, including years in Admissions at both graduate and undergraduate levels in both the public and private sectors. With nearly a decade's immersion in enrollment management, he focuses on intentional communication to foster a sense of belonging for all, interweaving insights into personal growth and connections, which all began by guiding at-risk youth during high-ropes experiences.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager, especially navigating the abrupt transition to remote work at the onset of the COVID-19 pandemic. He discusses his approach to leadership, emphasizing flexibility, servant leadership, and the importance of balancing work life with personal life to empower his team.
Key Takeaways:
Adapting to Change: Ryan was thrust into remote management just days after starting his role, highlighting the importance of adaptability in leadership.Servant Leadership: Focus on prioritizing people over processes to foster a supportive team environment.Professional Growth: Encourages continuous learning and professional development outside traditional academic resources.Empowering Flexibility: Implements a hybrid work model to accommodate different working styles and life commitments, demonstrating trust and respect for team autonomy.Community and Connection: Underlines the importance of creating connection points for teams, even in remote settings.Balancing Roles: Ryan shares personal anecdotes to model work-life balance, encouraging his team to manage work without sacrificing personal responsibilities.Guest Name: Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education
Guest Bio: Ryan Taughrin is the Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. He has spent the last decade working in graduate enrollment management. His primary focus areas are staff support and mentorship, recruitment practices for adult and non-traditional students, and developing programming to disenchant the hidden curriculum within graduate school admission. He has also spent the last seven years involved in NYGAP and NAGAP, hoping to build community with other folks across the GEM lifecycle. When he's not working, he loves spending time collecting records, enjoying bourbon with friends, riding his Peloton, and spending time with his family. And most important, Go Bills.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally. With a focus on enhancing student engagement and recruitment, Dr. Lewis shares how his podcast, 'Victors in Grad School,' has become a strategic tool in connecting with and guiding prospective students.
Key Takeaways:Podcasting as a Strategic Tool: Dr. Lewis leverages his podcast to answer frequent queries from students, effectively using it as a platform to guide and inform prospective and current students.Personal Journey to Professional Impact: Starting from a personal desire to share his experiences as a father, Dr. Lewis has expanded his reach to influence the higher education space, particularly in graduate studies.Content Utilization Across Platforms: Insights from podcast episodes are repurposed across digital channels, enhancing accessibility and engagement with university content.Success Through Storytelling: Sharing compelling stories, like that of a first-gen student turned physics professor in Australia, underscores the transformative power of education and mentorship.Sustaining Engagement: Consistency in content delivery and adapting to listener feedback are critical for podcast growth and impact.Measuring Impact: Dr. Lewis discusses the challenges of quantifying the direct impact of podcasts but highlights the importance of gradual growth and listener engagement as indicators of success.Guest Name: Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan - Flint
Guest Social: https://www.linkedin.com/in/drchristopherlewis/
Guest Bio: Christopher A. Lewis, Ed.D serves as the Director of Graduate Programs at the University of Michigan - Flint. He is also the host of the Victors in Grad School podcast, amongst a number of other podcasts, including SA Voices from the Field and Dads with Daughters. Christopher is the President of the Rotary Club of Williamston Michigan and is the Treasurer of the Williamston Community Schools Board of Education and was honored recently as a Pillar of the Profession from the NASPA - Student Affairs Administrators in Higher Education Foundation. He also co-founded an international organization called Fathering Together which supports fathers in being engaged members of their children’s lives.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment, market demands, and religious affiliation.
Key Takeaways:Enrollment Trends: Christian colleges are facing a notable decline in enrollment and school closures that have spiked post-pandemic.Market Dynamics: Shifts in market demand away from liberal arts to more career-oriented outcomes and increased price sensitivity are notably affecting faith-based institutions.Cultural Shifts: A national move away from religious affiliation is putting additional pressure on faith-based schools.Regional Influences: Geographic location plays a significant role, with institutions in the Bible Belt experiencing sustained interest compared to those in the Northeast facing severe declines.Strategic Responses: Successful strategies for growth include diversifying academic offerings, clarifying brand differentiation beyond just being a Christian institution, and innovative tuition models.Related Links:https://universitybusiness.com/after-exhausting-all-avenues-to-avoid-going-under-notre-dame-college-closes
https://www.bloomberg.com/news/articles/2024-02-21/notre-dame-s-tiny-namesake-shows-plight-of-religious-colleges?embedded-checkout=true
https://www.highereddive.com/news/are-faith-based-colleges-in-trouble-it-depends/690597/
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively.
Key TakeawaysStrategic Integration: Brett emphasizes the importance of a coordinated digital strategy that integrates various communication channels—from social media to text messaging—to create a seamless student recruitment experience.Innovative Use of Technology: Exploring cutting-edge digital platforms and tools, such as AI and student engagement platforms, to improve interaction with students and streamline the enrollment process.Continuous Learning and Adaptation: The ongoing process of adapting to new digital trends and technologies to maintain a competitive edge in graduate recruitment.Guest Name: Brett DiMarzo, Director of Graduate Enrollment Digital Strategy, Boston College
Guest Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, and the promise of AI in academic settings.
Key Takeaways:Career Evolution in Higher Ed: Lauren discusses her transition from recruitment to strategic decision-making roles, highlighting the importance of adaptability and continuous learning.Professional Development: Lauren's involvement in the Professional Development Committee at NAGAP, planning institutes and seminars that foster career growth for both new and experienced professionals.Self-Directed Learning: Lauren emphasizes the necessity of self-teaching in today’s fast-evolving educational landscape, with personal anecdotes about her learning journey and resource recommendations.Networking and Professional Growth: The significance of building and leveraging professional networks in advancing one's career in higher education.Book Recommendation: https://annhandley.com/everybodywrites/
Guest Name: Lauren McGowan, Director of Recruitment and Admissions, University at Buffalo School of Social Work
Guest Bio: Lauren McGowan is the Assistant Dean for Admissions and Enrollment for the University at Buffalo School of Social Work where she has worked for over seven years. She previously worked for the University at Buffalo School of Nursing as a Graduate Recruitment Coordinator and for D’Youville College as an Undergraduate Admissions Counselor. She has a master’s degree in higher education administration from Buffalo State University and has been working in enrollment management since she graduated in 2012. Lauren received NAGAP’s Visionary Award at the 2023 Summit and serves as a co-host for the NAGAP Report Podcast. In 2019, she received a NAGAP Winter PDI Fellowship and the National Deans and Directors of Social Work Admissions Rookie of the Year Award.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.
Key Takeaways:Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.Sustainable Strategies: Insight into effective marketing techniques that balance innovation with practical execution, such as leveraging email and selective digital advertising.The Importance of Strategy: Emphasis on the necessity of a focused marketing approach rather than an omni-channel strategy, especially in resource-strained environments.Leveraging Legacy and Experience: DD Agency's 40-year journey showcases the value of deep industry knowledge and long-term relationships in driving success.Adapting to Market Demands: Discussion on how graduate programs are pivoting strategies to counterbalance undergraduate enrollment declines.Guest Name: Tony Fraga, CEO of DD Agency
Guest Bio: For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams.
Host Name: Carrie Phillips
Host Social:
https://www.linkedin.com/in/carriehphillips/
https://www.twitter.com/carriehphillips/Guest Name: Jenny Petty - University of Montana
Guest Social:
https://www.linkedin.com/in/jennydurnanpetty/
https://twitter.com/iamjennypetty
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey, and his exciting transition into UPenn’s Master’s in Education Entrepreneurship program. This episode is a must-listen for anyone interested in how forward-thinking teachers are embracing — not fearing — artificial intelligence and preparing their young students.
Key Takeaways:
Practical AI Applications: Winston Roberts utilizes AI to make his financial literacy classes more relevant and practical, preparing students for a future dominated by technology.Impact of AI on Jobs: Discussion on the transformative role AI will play in creating new job opportunities and the necessity to adapt educational curricula accordingly.Educational Innovation: Insight into Winston’s upcoming participation in UPenn’s innovative program, blending business acumen with educational reform.Advocacy for Modern Teaching Methods: Winston advocates for a shift in educational approaches to embrace technology and prepare students more effectively for future challenges.Career Transition: From a legal assistant to a pioneering educator, Winston’s career journey highlights the importance of impactful work over traditional paths.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized learning experiences and shaping the future of educational models through strategic AI integration and partnerships.
Key Takeaways:
Minerva’s Innovative Approach: The Minerva Project is at the forefront of educational innovation, using AI to tailor learning experiences and extend their impact through global partnerships.Potential of AI in Education: AI offers opportunities to overhaul traditional teaching methods, emphasizing personalized student engagement and efficient curriculum development.Navigating Challenges: While AI presents significant advancements, it also requires institutions to adapt swiftly to these changes to remain relevant and effective.Vision for the Future: The integration of AI could dramatically reshape education, making it crucial for leaders to proactively embrace these technologies.Leadership and Implementation Advice: Institutions should foster an environment open to innovation, engage directly with students in AI initiatives, and invest in new technologies to lead the educational transformation.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology. She explains and explores “FATE” — the importance of incorporating fairness, accountability, transparency, explainability, and privacy into AI systems. Obi underscores the impact these principles can have on both developers and consumers of AI.
Guest Name: Obi Ogbanufe, Ph.D., Assistant Professor of Information Technology and Decision Sciences at the University of North Texas.
Guest Bio: Dr. Obi is a researcher and an educator. She teaches data mining, cybersecurity, predictive analytics, and data warehousing courses. Her research includes behavioral security, cybercrime, ethics of artificial intelligence, and risk management. She is also a recipient of the National Science Foundation CyberCorps Award. Her research has been published in peer-reviewed journals, including Information Systems Journal, Decision Support Systems, and Information & Management. She has a Bachelor of Engineering in Computer Science and Engineering, a Master of Science in Systems Engineering and Management, and a PhD in Information Systems.
Dr. Obi has worked in many technical and managerial roles in the private and public sectors. She founded Indigomark LLC, a technology consulting company, and is the author of the book series "Technology Made Simple for the Technical Recruiter" and other technical screening books in Java, Databases, and Artificial Intelligence/Machine Learning.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.
Key Takeaways:
Venture Capital Challenges: Insights into how previous high investments are now struggling due to market downturns, affecting innovation funding.Market Realities and Opportunities: Exploration of the current market dynamics, identifying potential winners and the ongoing importance of effective marketing.Networking and Industry Dynamics: Observations from the conference highlight continuous industry movements and personal changes within the field.Globalization of Education: Conversations about expanding educational influence beyond local boundaries to a global scale.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.
Discover the crucial role insights play in shaping a compelling brand narrative.Learn how to find substance amidst a crowded, transactional, and noisy market landscape.Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.Understand the significance of cultural fit for long-term success in brand development and mergers.Guest 1 Name: R. Ethan Braden
Guest 1 Social: https://www.linkedin.com/in/robertethanbraden/Guest 2 Name: Kati Pratt
Guest 2 Social:
https://www.linkedin.com/in/katipratt/
https://twitter.com/Kati_Pratt
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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President Nick Ladany of San Francisco Bay University (SFBU) shares his vision for higher education. Focused on disrupting traditional models, SFBU introduces modern approaches to faculty development, student wellness, and a restructured curriculum aimed at real-world success. Join us as Nick explains how SFBU’s strategies are set to redefine the academic landscape, ensuring affordability, accessibility, and transformative educational experiences.Key Takeaways
Revolutionizing Faculty Roles: SFBU is challenging traditional norms by requiring faculty to engage in continuous learning and teaching improvement, moving away from outdated tenure models.Enhanced Student Wellness Programs: Comprehensive support systems including unlimited mental health services, financial literacy, and nutritional advice aim to support every aspect of student well-being.Curriculum Innovation: With a focus on reducing unnecessary coursework, SFBU plans an academic program to streamline graduation without compromising educational quality.No Athletics, More Resources: Redirecting funds typically used for athletics to enhance academic and support services, maximizing the value of tuition dollars.
Guest Name: Nick Ladany, President, San Francisco Bay University (SFBU)
Guest Bio: Nick Ladany, Ph.D., is the President of San Francisco Bay University (SFBU). In the spirit of the Silicon Valley, SFBU is acting like a startup and challenger brand in higher education, with the purpose of disrupting higher education and developing a university that is accessible and affordable, with a deep commitment to serving the common good. SFBU’s unique and innovative approach to higher education capitalizes on six pillars of the student experience: praxis academics, life literacy, comprehensive wellness, multiple meaningful relationships, lifelong careers readiness, and financial support, all of which is aimed at meaningful and successful student outcomes. Previously he was President of Oglethorpe University in Atlanta, Georgia, where he led the university through the pandemic, facilitated record enrollments, enhanced fiscal stewardship, built a leadership team, strengthened a commitment to DEI, and enhanced student success and wellness. He alsoserved as Dean of the School of Leadership and Education Sciences and Associate Provost for Academic Outreach at the University of San Diego; and Dean of the School of Education and Counseling Psychology at Santa Clara University in Santa Clara, CA. Prior to that he was Director of the Counseling Program at Loyola Marymount University in Los Angeles, CA; and Chair of the Department of Education and Human Services and Program Coordinator & Director of Doctoral Training of the Counseling Psychology Program at Lehigh University in Bethlehem, Pennsylvania. He received his Ph.D. from the University at Albany, State University of New York, in 1992 and his B.S. in Psychology from the University of Maryland, College Park. He has more than 80 publications, including 6 books, and has conducted over 250 national and international presentations in more than 20 countries in higher education leadership; and supervision and training of mental health practitioners.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students — ASU’s degree recommendation engine. Powered by generative AI, this tool personalizes degree selection based on a quiz that assesses a student’s preferences and educational goals.
Key Takeaways:
AI-Powered Customization: The degree recommendation engine uses generative AI to match students with the ideal ASU degree based on their interests and career aspirations.Understanding Student Needs: The tool asks a variety of questions — from academic interests to desired workplace environment — to tailor degree recommendations effectively.Reducing Choice Overload: With over 800 degree options, ASU utilizes this AI tool to help students navigate their choices without feeling overwhelmed.Future of Educational Tools: Beyond degree selection, this AI initiative is poised to personalize the entire educational experience, including financial aid and course selection.Guest Name: Auryan Ratliff, Director of Creative & Emerging Technologies at EdPlus at Arizona State University
Guest Bio: Auryan Ratliff is the Director of Creative & Emerging Technologies at EdPlus at Arizona State University and is currently leading a team responsible for building out the new Immersive Technology Initiative for EdPlus. Auryan and his team focus on designing solutions and enhancing the ASU technology stack for a variety of user experience challenges refining how users engage with higher education.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt and diversity in the applicant pool. With a focus on integrating AI and telehealth into optometry education, Howard provides a provocative look at the future of medical training.
Key Takeaways:
Insights on higher education’s readiness for disruption and the embrace of new technologies such as AI, virtual reality, and telehealth.Innovative student debt solutions implemented by Howard’s institution, involving partnerships to fund education.The use of AI to enhance clinical education and patient care, including real-time global research access to improve diagnoses.Howard’s vision for modernizing medical education to cater to diverse learning styles and the integration of cutting-edge technologies.An open invitation from Howard to collaborate on overcoming educational challenges and modernizing teaching methods.Guest Name: Howard Purcell, President and CEO of the New England College of Optometry (NECO)
Guest Bio: Howard Purcell, O.D., F.A.A.O., Diplomate and FNAP has been President and CEO of the New England College of Optometry (NECO) since July 2018. Before assuming his leadership role at NECO, he served as Senior Vice President at Essilor of America and Senior Director at Johnson and Johnson Vision Care. A second generation graduate of the New England College of Optometry, Dr. Purcell also participated in a group optometric practice for eleven years with his father in Miami Beach, FL. Beginning in June 1991, Dr. Purcell joined the faculty of Nova Southeastern University College of Optometry. During his career at the college, he was a principle in the development of the Department of Cornea and Contact Lenses. Reaching the rank of Associate Professor, Dr. Purcell was responsible for both the didactic and clinical components of the program, serving as the Deputy Dean of the college. Dr. Purcell is a Diplomate in the Cornea, Contact Lenses and Refractive Technologies Section of the American Academy of Optometry. His energetic and enthusiastic style has made Dr. Purcell a popular lecturer internationally. Purcell’s unique philosophies and practices have often attracted the media to focus attention on current optometric issues and research in the industry.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses, this episode covers the spectrum of challenges and innovations shaping the future of higher education. Chris also touches on recent issues like the FAFSA rollout fiasco, offering a holistic view of the current educational landscape.
Key Takeaways:
Ethical Considerations of AI: Chris discusses the importance of ethical AI use in education, emphasizing the need for balance and integrity in its application.Administrative Enhancements via AI: Insights into how AI can streamline educational administration, potentially reducing costs and increasing efficiency.FAFSA Implementation Challenges: A look at the recent troubles with FAFSA’s technology rollout, highlighting broader issues in educational tech adoption.Predictions for AI in Education: Chris forecasts critical changes in the EdTech landscape over the next 18 months, stressing the urgency for educational institutions to adopt these technologies.Potential of AI to Transform Education: Examples of AI’s impact, from improving student retention to enhancing learning experiences, illustrating the potential for significant advancements in education.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaSeth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodellAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
- Visa fler
