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What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding.
From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees.To amplify your brand, tune in for insider tips on personal branding and franchising success!
“Of anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer
In This Episode:
- Who is Jason Feifer?
- How to build your personal brand
- Strategies to amplify your brand on LinkedIn
- The ROI of personal branding and its business impact
- Jason's LinkedIn content strategy and how he uses AI
- How franchisors can use LinkedIn to attract franchisees
- Using newsletters to build direct relationships with your audience
- The methodology behind the Franchise 500 rankings
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Tap Into Audience Sentiment in Real-Time With Crowdwave - https://www.crowdwave.ai/
🌐 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500
Connect with Jason Feifer:
🌐 Website - https://www.jasonfeifer.com/
💼 LinkedIn - https://www.linkedin.com/in/jason-feifer-b04543a/
📨 Newsletter - https://www.jasonfeifer.com/newsletter/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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How does a former police officer and nurse become one of the top-performing franchisees in the luxury pet boarding industry? In this episode, Larkin, a franchise owner with K9 Resorts, shares his incredible journey from public service to running a thriving dog boarding and daycare business. Discover how his people skills, gained from years on the force, translated into exceptional customer service and operational excellence.
Larkin owns K9 Resorts in Apex, NC and has another location in development in the state. After serving as a police officer for 25 years and working as a nurse, Larkin took his passion for community service and became a successful first-time entrepreneur. His K9 Resorts location opened in 2019, and he’s grown to be the highest-growing franchise location in the system.
Larkin reveals why believing in the brand, trusting the process, and committing to hard work during those crucial first years make all the difference. He also shares how resilience through challenges like the pandemic helped him build a business that runs smoothly even when he steps away.
If you're considering franchising, Larkin’s candid insights on due diligence, mindset, and staying focused will inspire and guide you.
Tune in to hear how passion, persistence, and trust in the system can create franchise success!
“If you believe in the brand, if you believe in what you're doing and the product, then you're going to follow those rules to the T. And doing so gives you more chance of success than failure because it's a proven brand with a proven track record of success." ~ Larkin Combs
In This Episode:
- Larkin’s path: from police officer to top franchisee
- Using law enforcement skills to deliver excellent customer service
- Why K9 Resorts stand out in luxury pet care
- Why Larkin chose K9 Resorts over other franchises
- The power of believing in the brand and following the system
- Franchisee collaboration: sharing solutions and best practices
- Larkin’s hands-on approach to daily operations
- Overcoming early challenges, including the pandemic
- Do your homework before buying a franchise
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 International Franchise Expo - https://www.franchiseexpo.com/
Connect with Larkin Combs:
🌐 Website - https://www.k9resorts.com
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Saknas det avsnitt?
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Are you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge.
Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and the hidden insights founders can offer.
Whether you’re a franchisee looking to diversify or an entrepreneur starting fresh, this episode is packed with essential tips to ensure your next move is the right one.
Tune in now and learn to expand wisely–without risking it all!
“Just because my franchise over here did it that way doesn't mean this franchise is gonna do it that way. And just know that there's gonna be some learnings. You may be right. Maybe you're gonna be wrong as well. But just know that when you join a franchise, you're joining a hundred percent." ~ Bobby Brennan
In This Episode:
- The worst thing you can do when buying a second brand
- The “five C’s” for evaluating franchise fit
- Adapting to new systems vs. applying old playbooks
- How to handle the challenges of expansion
- Validation: a must for joining new franchises
- Self-awareness: the key to smart franchise expansion
- Why founder decisions shape emerging brand success
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4
🌐 Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston - https://www.youtube.com/watch?v=9d7NykLrrUs
Connect with Bobby Brennan:
🌐 Website - https://www.frontstreetep.com/
💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What’s the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchising—multi-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations.
You’ll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-life examples and candid insights, this conversation is a must-listen for any franchisee or franchisor considering their next move.
Don’t miss this masterclass in strategic growth—tune in to level up your franchise game!
“Until you have a manager in place and the business running, it's typically not a good idea to start two brands at once unless you have dedicated partners or people who can do it. Expanding into two brands is a good idea for a lot of folks, but maybe not at the same time." ~ Bobby Brennan
In This Episode:
- Why self-awareness is key in franchise decisions
- Go deeper or diversify: what’s the right move?
- The importance of employee compatibility
- Service vs. brick-and-mortar: key challenges
- Assessing franchisor strengths before diversifying
- Avoiding overconfidence in franchise expansion
- Why experienced franchisees love an emerging brand
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 The REAL Relationship Dynamics Between Franchisors and Franchisees - https://podcasts.apple.com/us/podcast/the-real-relationship-dynamics-between-franchisors/id1460276956?i=1000675736950
Connect with Bobby Brennan:
🌐 Website - https://www.frontstreetep.com/
💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space.
Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOW’s high Net Promoter Score, its flexible workforce model, and why it’s attracting passionate entrepreneurs looking for a scalable and innovative franchise concept.
Ready to learn how to build a franchise that customers love, and employees thrive in? Hit play now and uncover the strategies behind goGLOW’s success!
“Let the special sauce be how you treat employees–not necessarily rewriting the playbooks." ~ Tori Johnston
In This Episode:
- When and why founders bring in a brand president
- How Tori discovered goGLOW and what attracted her to it
- Front Street Equity Partners role in finding the best person for the job
- Transitioning from CMO to Brand President: lessons learned
- SoulCycle’s influence on Tori’s customer experience strategy
- goGLOW’s employee model and its franchisee benefits
- Why buyers should assess the employee model in franchises
- How treating employees well drives franchise success
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Tori Johnston:
🌐 Website - https://www.goglow.co/
💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare.
You’ll also hear how goGLOW’s visionary founder, Melanie Richards, built a best-in-class customer experience by saying “no” to shortcuts and prioritizing quality at every turn. Whether you’re a franchisor, franchisee, or entrepreneur, this episode is packed with lessons on brand loyalty, market innovation, and leadership.
Get inspired by goGLOW’s journey and uncover how to make your brand glow!
“At goGLOW, we like to say that we've outsmarted the sun. I think that unique value proposition is easy to understand." ~ Tori Johnston
In This Episode:
- Unique Value Proposition vs. Unique Selling Proposition: What’s the difference?
- Why Tori joined GoGLOW and the booming sunless tanning industry
- Key beauty and wellness trends fueling goGLOW’s growth
- What makes goGLOW a fit for Tori's background and career aspirations?
- Why goGLOW earns consistent five-star customer and employee reviews
- Melanie Richards’ innovative approach to building goGLOW’s brand
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Tori Johnston:
🌐 Website - https://www.goglow.co/
💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.
Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.
Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.
“Things that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth in–and keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam
In This Episode:
- How to increase your profit margin
- Effective strategies for hiring the right people for the right job
- Managing and motivating a remote team for maximum output
- What is Pareto Talent?
- The first step to finding the best candidates
- Practical steps for delegating high-level tasks to offshore talent
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Unlocking Hiring Success Secrets by Kasim Aslam - https://kasimaslam.com/unlocking-hiring-success-secrets/
Connect with Kasim Aslam:
🌐 Website - https://paretotalent.com/ and https://kasimaslam.com/
💼 LinkedIn - https://www.linkedin.com/in/kasimaslam/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.
Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the “social contract” between franchisors and franchisees, and how transparency impacts long-term success.
If you want more information about responsible franchising, you can get The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X“Why does a franchisor exist? At FPG, what we espouse is that a franchisor exists for the sole reason of adding value to a franchisee's investment." ~ Joe Mathews
In This Episode:
- Why Joe wrote his new book
- Private equity and high-value transactions in franchising
- Key elements of responsible vs. irresponsible franchising
- Transparency in franchise fees and the importance of value
- Strategies for helping franchisees achieve profitability
- Challenges in franchise validation
- Supporting franchisee profitability through P&L reviews
- Monitoring KPIs for franchise growth
- Hiring practices for franchise success
- Leadership and culture in franchising
- Institutional knowledge vs. franchising expertise in leadership
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X
Connect with Joe Mathews:
🌐 Website - https://franchiseperformancegroup.com/
💼 LinkedIn - https://www.linkedin.com/in/joe-mathews-a3b65b6/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.
He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions.
For expert tips on franchise dynamics and growth strategies, subscribe to Franchise Secrets!
“Every time I sold at a loss, it's the best thing I did. I've probably lost over a million dollars over the years in bad businesses, and most of it were things I could've avoided. But I've made way more money than I have in the losses." ~ Erik Van Horn
In This Episode:
- Defining a distressed franchise and when to consider selling
- 4 Types of franchisor-franchisee relationships
- Warning signs: good franchisees with bad franchisors
- How to evaluate franchise financials and avoid deeper losses
- Why opportunity cost matters in exit timing
- Structuring protective deals and understanding opportunity costs
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed.
In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of managing franchises remotely and the unexpected lessons learned from systems automation.
Whether you're in the franchise world or just starting out, Javier’s insights into leadership development and scaling efficiently will give you a fresh perspective on how to build a thriving business. Ready to learn the secrets of success from one of Mathnasium's top owners? You’ll also hear his candid thoughts on navigating relationships with franchisors and why bringing solutions—rather than problems—makes all the difference.
“Respect comes from not just bitching for the sake of bitching but bringing solutions, not just problems. Everyone can bring problems–everyone’s good at that. But I think that we've been orientated towards finding solutions." ~ Javier Santacruz
In This Episode:
- Javier's journey from attorney to Mathnasium franchise owner
- Challenges of managing franchises remotely
- Staffing solutions: the need for strong managers and team development
- How hiring a former Apple manager transformed Javier’s business
- Emphasizing soft skills and empathy in customer-facing franchise roles
- Peer learning and best practices shared among top Mathnasium owners
- Implementing automation to improve customer onboarding and reduce human error
- How franchisees can remain positive even if their ideas are not prioritized by the franchisor
- Streamlining student assessments to boost customer satisfaction
- Bringing solutions and not just problems can make franchisor-franchisee better
- Creating leadership workshops for owners
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Become a Mathnasium Franchisee - https://mathnasiumfranchise.com/
Connect with Javier Santacruz:
🌐 Website - https://www.mathnasium.com/math-centers/lakeforestil/
💼 LinkedIn - https://www.linkedin.com/in/jstevesantacruz/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John’s unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies.
John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum efficiency.
Discover how John runs eight locations in Idaho and Colorado while dedicating just 5-10 hours a week, all thanks to smart systems and strong leadership.
Whether you want to franchise your business or refine your approach, this episode has actionable tips for building a scalable, successful model.
“I think there's a lot of great businesses out there, there's a lot of great concepts out there, and a lot of it just comes around personal fit. And so I think if you're looking to buy a business, see if it fits for you. Do a lot of due diligence… Look behind the curtains a bit. There are a lot of amazing brands out there." ~ John Glazier
In This Episode:
- Salon suites vs. flagship: which model is best for scaling?
- Running multiple locations in just 5-10 hours a week
- Key hiring strategies to manage franchise growth
- How organic marketing drives customer acquisition
- Focusing on 2025 goals
- Fun plans for Hello Sugar franchisees
- Getting better as a franchisee
- Benefits of continuous learning and working with coaches
- John's advice for franchise buyers
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Franchise Springboard - https://franchisespringboard.com/attend/
🌐 Front Row Dads - https://frontrowdads.com/
🌐 Shoe Dog: A Memoir by the Creator of Nike by Phil Knight - https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
🌐 Franchise Empires Podcast - https://podcasts.apple.com/us/podcast/franchise-empires/id1611542032🌐 All-In Podcast - https://allin.com/
🌐 The Lifestyle Investor Podcast - https://lifestyleinvestor.com/podcast/
Connect with John Glazier:
🌐 Website - https://www.hellosugar.salon/
💼 LinkedIn - https://www.linkedin.com/in/john-glazier/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model.
Whether you're a current business owner wondering if franchising is the next step or an aspiring franchisee looking to assess opportunities, this episode provides actionable insights into franchising. Discover how to determine if your business is ready to grow as a franchise and what systems you need to ensure long-term success.
“Don't do it! Do not franchise your business if you think it is a quick way to wealth, that this is a get-rich-fast scheme, a quick way to build a company and have a fast exit. Don't do it!" ~ Erik Van Horn
In This Episode:
- Scalability: single-unit vs. multi-unit operators
- Challenges of supporting franchisees
- Evaluating potential franchisees
- Franchisee profitability and unit economics
- Reducing the time to cash flow for franchisees
- Importance of support and training systems
- Financial and legal considerations for franchisors
- Are you ready to lead a franchise brand?
- The reason you shouldn't franchise your business
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Franchise Springboard - https://franchisespringboard.com/attend/
Connect with Jeff Herr:
🌐 Website - https://www.frontstreetep.com/
💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Thinking about franchising your business? Before taking the leap, you must know if your business is ready.
In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business.
From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you’ve ever wondered whether franchising could be the key to explosive growth, this episode is for you.
Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they’ll cover the remaining questions. Don’t miss this opportunity to learn from industry pros!
Catch the full episode and start assessing your franchising potential today!
“People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr
In This Episode:
– Is your value proposition unique?
– Are your systems easily transferrable?
– Why embrace continuous improvement for your brand?
– How strong is your brand, and are you ready to invest in it?
– What is strategic defensibility?
– Do you have demand in multiple markets?
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
Connect with Jeff Herr:
🌐 Website - https://www.frontstreetep.com/
💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success.
In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it’s a critical opportunity to set the tone for long-term success.
You’ll discover the grand opening formula that ensures your brand makes a powerful first impression. From strategic planning to franchisee responsibilities, Brooke reveals the key actions every franchisor and franchisee must take to draw in customers and solidify their brand in the market.
Whether launching your first franchise or looking to revamp your opening strategy, this episode is packed with tips to ensure you hit the ground running.
Tune in and learn how to make your grand opening unforgettable and drive lasting results for your business.
Catch the previous episodes with Brooke:
The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke - https://www.youtube.com/watch?v=JZZuwLQuEwU
The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke - https://www.youtube.com/watch?v=sjTtPBb0ll0
“People will follow a good leader. The frontline will impact your bottom line. So the people you hire want to work for a good leader. They don't care about the brand's name–they care about the boss." ~ Brooke Budke
In This Episode:
– Preparing for a successful grand opening
– Using data to evaluate your brand’s success
– Biggest challenge when selling franchises
– How to attract people to your grand opening
– Franchisee responsibilities for a successful launch
– How to subscribe to Brooke’s newsletter
– Extra tips for a winning grand opening
– Why some franchisees are not performing well
– Brooke’s advice on what works and what doesn’t
– How franchisors can keep franchisees accountable
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Get the Grand Opening Formula for Franchise Brands - https://momentum-brands.myflodesk.com/grandopening
Connect with Brooke Budke:
🌐 Website - https://www.themomentumbrands.com/
🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to turn a passion for pickleball into a thriving franchise?
In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport.
You’ll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles.
With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you’re just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!
“I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood
In This Episode:
– What is DUPR in pickleball?
– Why franchise pickleball? Jorge and Austin’s challenges
– Why branding matters when launching a business
– Growing your franchise with friends and family
– Attracting franchisees through events
– Overcoming challenges with partnerships and sponsorships
– Strengths and weaknesses of Jorge and Austin as partners
– The benefits of hiring key personnel
– Jorge and Austin’s partnership advice
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Jorge and Austin at The Picklr:
🌐 Website - https://thepicklr.com/
📷 Instagram - https://www.instagram.com/thepicklr/
💼 LinkedIn - https://www.linkedin.com/company/thepicklr/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of visionaries and operators in scaling franchise businesses. Jhana has over four years of experience as a COO for fast-scaling startups and has coached over 400 businesses in operations. She now runs Spyglass Ops, where she empowers founders to scale their businesses while regaining their personal freedom by refining their operations.
Today, Jhana shares her insights on why entrepreneurs often struggle with delegation, how understanding their "zone of genius" can unlock growth, and the importance of hiring the right operator to free up time for high-value activities. Jhana also dives into the role of company culture and leadership in driving franchise success when the owner isn’t present and how mastering the balance between vision and operations is vital to long-term growth.
Tune in to learn how to build a high-performance franchise team and finally scale your business with ease!
“Delegation is not the same thing as abdication. People need leadership. True delegation is evolving from a player on the field to a coach on the sideline." ~ Jhana Li
In This Episode:
– Jhana's journey to becoming an operations expert
– The critical balance between Visionary and Operator roles
– Teaching your team the essence of leadership
– Best practices for Visionary-Operator collaboration (think Alex and Leila Hormozi)
- Effective Hourly Value (EHV) to quantify where to focus your time
– Time management and delegation strategies for leaders
– Delegation vs. abdication: knowing the difference
– How a visionary can effectively coach and empower an operator
– Key elements of an effective Visionary-Operator meeting
– Building a strong company culture and fostering employee happiness
– Tips for hiring the right operator for your business
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 EOS (Entrepreneurial Operating System) - https://www.eosworldwide.com/eos-model🌐 Scaling Up by Verne Harnish - https://scalingup.com/
🌐 Multipliers by Liz Wiseman - https://thewisemangroup.com/books/multipliers/
🌐 The A-Player Operator Magnet - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/the-a-player-operator-magnet-with-jhana-li-july-17-2024
🌐 Education - Scaling & Operational Efficiency - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/education-scaling-operational-efficiency-with-jhana-li-member-q-a-sept-21-2023
Connect with Jhana Li:
🌐 Website - https://spyglassops.com/
📷 Instagram - https://www.instagram.com/thejhanali/💼 LinkedIn - https://www.linkedin.com/in/jhana-li/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville’s Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brands in airports across Florida and Kentucky, including household names like KFC, Chili’s, and Starbucks.
George’s insights on faith, tenacity, and seizing opportunities provide valuable lessons for entrepreneurs at any stage. His advice to young entrepreneurs emphasizes the importance of resilience and staying true to your vision, no matter the obstacles.
Tune in to hear George's powerful story and learn how you can turn challenges into opportunities on your entrepreneurial journey!
“That's the part about becoming a franchisee with a franchisor—the franchisor has a proven product, has resources to keep you in line, its procedures with cooking, serving, development, and so forth. If you deviate from that and want to do George Tinsley's fried chicken, that's on you. You're not gonna be successful.” ~ George Tinsley Sr.
In This Episode:
- How George built his franchise empire
- Lessons learned from Colonel Sanders
- Balancing experience with franchise systems
- The reality of franchising established brands
- George’s surprising success story
- Leadership structure and George’s current responsibilities
- Doing business in unfamiliar communities
- George’s advice for young entrepreneurs
- Profitability in food and restaurant businesses
- George’s advice for aspiring franchisees
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 The Determined Entrepreneur: The Story of Dr. George Tinsley and the Values that Guided His Journey to Success by James F. Grebey - https://tinsleyspeaks.com/books/
🌐 Catch as Catch Can: Building a Legacy by Finding Opportunity in Every Obstacle by George Tinsley Sr. - https://tinsleyspeaks.com/books/
Connect with George Tinsley Sr.:
🌐 Website - https://tinsleyspeaks.com/
💼 LinkedIn - https://www.linkedin.com/in/george-wm-tinsley-sr/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence.
If you are involved in franchising or any business and you want to use the power of social media to expand your reach, don’t miss this essential episode!
“With Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews.” ~ Brynn Gibbs
In This Episode:
- Who is Brynn Gibbs?
- Social media guidelines for franchisors vs. franchisees
- Steps to take if franchisees control social media accounts
- Pros and cons of franchisee-managed social media
- Benefits of franchisor-owned social media accounts
- Shared access: Franchisor oversight with local franchisee posts
- Should franchisors post branded content on franchisee accounts?
- Analyzing top-performing social media posts
- How franchisees can create local content
- Best local influencers for franchisees
- Key insights on Google Business Profile
- The importance of Google reviews
- Structuring webinars for maximum impact
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 Day Trading Attention by Gary Vaynerchuk - https://garyvaynerchuk.com/attention/
Connect with Brynn Gibbs:
🌐 Website - https://www.consumerfusion.com/
💼 LinkedIn - https://www.linkedin.com/in/brynn-gibbs-590276199/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron’s impressive track record speaks for itself: by age 21, he had 14 employees, and by 35, he had helped build two companies valued at $100 million each. As COO of 1-800-GOT-JUNK? he skyrocketed the company from $2 million to $106 million in revenue in just six years, expanding the workforce to 3,100.
But this episode isn’t just about numbers. Cameron reveals a story he's never shared publicly before—how he turned around a group of unhappy franchisees and the crucial lessons he learned as a second-in-command. With insights from his experience and best-selling books, including The Second in Command and Vivid Vision®, Cameron explains why every CEO needs a strong right-hand leader to drive success.
Whether you're a business owner or an aspiring leader, this episode offers valuable lessons on leadership, growth, and the power of having a second-in-command.
“Don't learn from mistakes. Learn from the people before you who have already figured it out. My R&D stands for “Rip-off and Duplicate”--I just do what the best people are doing.” ~ Cameron Herold
In This Episode:
- Who needs a second-in-command?
- Cameron’s journey from COO to “The CEO Whisperer”
- The six stages of franchise relationships
- A valuable, rarely shared story from Cameron
- The power of language in franchise partnerships
- Keys to achieving massive business success
- Turning unhappy franchisees into loyal partners
- When to hire a COO and essential qualities to look for
- Handling an employee who is not fit for the role
- Defining your entrepreneurial vision and purpose
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 The Six Stages of Franchise Relationships (The Franchise E-Factor) by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/
🌐 Giftology by John Ruhlin - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
Connect with Cameron Herold:
🌐 Website - https://cooalliance.com/ and https://cameronherold.com/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she’s a true marketing powerhouse. With over a decade of franchise marketing expertise, Brooke’s strategies are designed to cut through the noise and deliver results. Her innovative approach and positive, growth-focused mindset have propelled countless brands to new heights of success.
This episode is packed with actionable insights to elevate your franchise marketing and drive profitability. Don’t miss your chance to learn from one of the best in the business and transform your franchise’s future!
Catch the previous episode with Brooke: The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke
“Repetition is the reason why brands grow because what you recognize gets repeated. And if you recognize certain behaviors every single month, the franchisees will repeat that.” - Brooke Budke
In This Episode:
- Brooke’s top tip that's guaranteed to deliver results
- How to subscribe to Brooke’s newsletter and why it’s a game-changer
- The must-have tool: Why every brand needs a newsletter
- Your email list: The asset more valuable than social media
- Should franchisors build a big list or empower franchisees to grow their own?
- Good vs. bad lead magnets in franchise development
- Effective lead magnets for grand openings
- Brooke’s latest lead magnet
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Brooke Budke:
🌐 Website - https://www.themomentumbrands.com/
🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
- Visa fler
