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  • If you’re contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you don’t need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful, especially if you’re investing in a complex business.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    Now, if you’re wondering what it takes to be a top franchisee in a system that has complexities, Andy Myers is here to share his insights. He is the President of AMMA Development Group and a multi-unit franchise owner at Restore Hyper Wellness and goGLOW. Early in both brands, Andy and his team discovered that they like to be pioneers in developing systems and success alongside the franchisor.

    Join Erik and Andy as they discuss how to be a successful franchisee, what to look for in brands and the founders, the importance of having trusted advisors, and the lessons learned from partnering with emerging brands. Andy also shares three valuable things every aspiring franchisee should know.

    “People should love it when they're faced with something that they're not sure how to do. They should lean into that because that's one more step toward success.” - Andy Ayers

    In This Episode:

    - How Andy got into franchising

    - How do you become a successful franchisee?

    - How scary is it to leave the security of a regular paycheck?

    - Andy's criteria for choosing the brands to invest in

    - How does Front Street Equity Partners help franchisees succeed?

    - Lessons learned from partnering with emerging brands

    - How to find trusted advisors

    - Do you have Rembrandts in the attic?

    - The main roles you need in your organization and why

    - What is it about the goGLOW founder that made Andy want to partner with her?

    - Andy's top advice to everyone listening

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 Scaling Up by Verne Harnish - https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593

    Connect with Andy Ayers:

    💼 LinkedIn - https://www.linkedin.com/in/ayersandrew/


    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

  • As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them.

    Franchisees go through different stages in their relationship with a franchisor. Franchisors should understand and communicate with franchisees at each stage.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    On the other hand, franchisees may feel a sense of independence and desire for freedom, but it is important to recognize the value of the franchise system. The ultimate goal is to reach the 'We Stage,' where franchisees and franchisors work together for mutual success.

    Some of you are doing it right, and some of you need to understand what happens in each stage so you can work toward getting to the next stage.

    Today's conversation between Erik and Jeff explores the six stages of franchisee-franchisor relationships, from the initial excitement and optimism to the eventual realization of the importance of working together.

    “Anything in this life is definitely more fun doing it with other people. That is literally a human connection. Yes, there's a sense of achievement when you do something on your own, by yourself, and nobody helps you. But it's never as rewarding as going through life with a partner, a friend, a business associate, or a franchisor and doing it together, where you can hug and high-five. That's what it's all about.” - Jeff Herr

    In This Episode:

    - What can you expect during the Glee Stage?

    - What happens during the Fee Stage?

    - How do franchisees feel during the Me Stage?

    - Why is being stuck in the Free Stage not an excellent place to be?

    - Why is it fun to be in the See Stage?

    - What happens when you reach the We Stage?

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 The Franchise E-Factor by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/

    Connect with Jeff Herr:

    🌐Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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  • Whether you're new to franchising or running a successful business, you may still need guidance on your next steps. Who do you ask for advice when you're in that situation?

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    For the last few episodes, Erik and his business partner, Jeff Herr from Front Street Equity Partners, have been offering valuable advice on how to succeed in franchising.

    In this week's conversation, they discuss the challenges and strategies for franchisors and franchisees in opening and developing territories. They emphasize the importance of finding the right balance between growth and loss mitigation and the need for strategic planning and protecting the brand.

    They also highlight the significance of territory size, market strength, and scale in achieving success. Additionally, they provide actionable advice, such as seeking free help and advice from experienced individuals in the industry and attending conferences to network and learn from others.

    If you need a franchising blueprint or solid advice, today's episode is exactly what you need!

    “If you're in a franchise system, both the franchisor and the franchisee have to pay homage to the brand. The stronger the brand, the more valuable the brand is for both parties and collectively. It's incredibly important.” - Jeff Herr

    In This Episode:

    - How do franchisors get more franchisees open vs. franchisees sold or territories sold?

    - The importance of territory size: Does a bigger territory equate to higher profitability?

    - How does your funding plan look? Finding the right balance between growth and loss mitigation

    - The impact of territory proximity on profitability: Strategic planning

    - The challenges of exclusive territories

    - Questions franchisees and franchisors must ask themselves to determine the right growth strategy

    - How to get free help and advice for franchising success

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    Connect with Jeff Herr:

    🌐 Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    🎥 YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial.

    Which franchise concept are you planning to pursue? How do you choose the right brand? What are the first steps to take?

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    Today, Erik talks about some critical things every buyer must know. Joining him in the discussion is another one of his colleagues at Front Street Equity Partners, Bobby Brennan.

    If you're considering buying a franchise, this episode is a good starting point in establishing what a franchise buyer should know and why. You will also understand what Front Street Equity Partners are looking for in brands they choose to partner with. Who knows? You could be the next brand.

    “I will tell you, 99% of the time, in my experience, the difference between top performers and those in the middle and the bottom—it's never resources. Its resourcefulness. Are they being resourceful with the tools, and are they heavily executing the playbook at a high level?” - Bobby Brennan

    In This Episode:

    - Three things you must do before buying a franchise

    - Is it good to be involved in brands that are growing too fast?

    - The difference between top performers and mid and bottom performers

    - What does your first year as a franchisee look like?

    - What makes these three brands unique?

    - Why should a buyer consider the brand's founder?

    - Understanding the role of the integrator and the visionary

    - Does the brand you're looking into have an exit plan?

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    🌐 Rocket Fuel by Gino Wickman and Mark C. Winters - https://rocketfueluniversity.com/rocket-fuel-book/

    Connect with Bobby Brennan:

    🌐 Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    🎥 YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • Buying a franchise can be an excellent move for an aspiring entrepreneur who doesn’t want to build a new business from scratch. In a perfect world, franchisees acquire a model that works on every level. However, it is not entirely a walk in the park. There are still a bunch of challenges that may come your way.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    Today, Erik and Jeff continue their conversation about the lessons they learned from their many years in the franchise industry and talking to hundreds of brands. In this episode, they discuss what they would do differently if they had to start over as a franchisee. Erik and Jeff reflect on what it was like buying a franchise the first time and the learning that came as they ventured into more brands.

    If you want to get expert insights on franchising, Erik and Jeff have them ready for you.

    “You just do one thing and do it better than anyone else.” - Jeff Herr

    In This Episode:

    - Throwback to when Erik and Jeff bought their first franchise 20 years ago

    - Why do you need an advisor?

    - Key people to hire as you start growing your business

    - What brand would Erik and Jeff have bought, built, and scaled as a franchisee?

    - How do you find a brand that might be primed for private equity?

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/


    Connect with Jeff Herr:

    🌐Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a


    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼LinkedIn - https://www.linkedin.com/in/evanhorn/

    🎥YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

    Ⓜ️Medium - https://medium.com/@erikvanhorn

  • A lot of people agree that franchising is more effective than starting a business from scratch. However, it's not as simple as just buying a franchise and waiting for the money to come.

    Before investing in a franchise, it is essential to have a thorough understanding of all the costs involved in buying and running it. You must know if the ROI would be worth it. Also, choosing the right franchise founder is a critical component before deciding which brand to invest in.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    Today, Erik is joined once again by his Business Partner, Jeff Herr, from Front Street Equity Partners. Together, they share insights from their conversations with different brands on what they look for in franchise founders and why some brands are more expensive than others.

    If you're thinking about buying a franchise, this conversation is something you'd want to listen to.

    “If you launch the right way, then that's typically how you're gonna perform.” - Jeff Herr

    In This Episode:

    - A super interesting conversation with a founder

    - When talking to buyers, how open should franchisors be regarding things they know and don't know about the business?

    - Where to see examples of a robust Item 19 and why it's important to look at FDDs

    - What separates weaker brands from better brands?

    - Two-fold purpose of technology in a business

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    Connect with Jeff Herr:

    🌐Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to diversify and invest in another business—pickleball!

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    In this episode, Erik and James discuss the great things and the challenges of being a franchisee for a famous cookie brand and why he went on to invest in another franchise concept. He also shares the many lessons he gained from the experience.

    If you are in search of some serious franchising opportunities, you'll find today's conversation quite interesting.

    “One thing I would say about competition is you can't be afraid of it. You can't let competition hinder you from making a big choice and putting yourself in the best location.” - James Maguire

    In This Episode:

    - How James got involved with Crumbl Cookies

    - Understanding your responsibilities as a franchisee

    - How to stand out from the competition

    - The ups and downs of running a franchise

    - Why James invested in a pickleball franchise

    - How to choose the ideal location for a franchise

    - Talent attraction for a pickleball franchise

    - Financing a franchise

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    Connect with James Maguire:

    🌐 Website - https://crumblcookies.com/

    💼 LinkedIn - https://www.linkedin.com/in/james-maguire2213/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • Opening a franchise is an opportunity to start and run your own business without building a brand from scratch. However, it’s essential to understand what’s involved before taking advantage of this rewarding option for starting a business.

    Franchising is a good way to find business success. But it is not a magic pill. You have to consider a lot of different factors before jumping into a franchise, like how to choose a brand, how to determine enterprise value, what questions you must ask from the founders, and so on.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    In this episode, Erik invites Joe Attia to engage in an argument about all things franchising. Joe, a Ph.D. in Economics, used to hate franchising and didn't want anything to do with it. Now, he is a multi-unit owner and has owned multiple brands. He is the KidStrong Area Developer in Boston, New Hampshire, Maine & Detroit area.

    Joe is a strategic investor with over 30 years of extensive finance, strategy, operations, and investor experience in dynamic, fast-paced environments and global organizations.

    If you need help in deciding whether or not to invest in a franchise, the insights in today's episode are priceless, and they will benefit both franchisees and franchisors.

    “You can be an investor in franchising, but you've got to have somebody that is there operating these things on the ground and learning the business.” - Joe Attia

    In This Episode:

    - What an anti-franchising guy thinks about franchising

    - Joe unpacks the first rule of being a franchisee

    - Should you choose the franchising route or not?

    - Erik shares his playbook for choosing a brand

    - Where do the franchisee and the franchisor align? Where are they not aligned?

    - Validating the franchise profitability

    - How to select the right franchise

    - Determining the franchise value

    - Joe's perspective on multi-unit development for a brand

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    Connect with Joe Attia:

    🌐 Website - https://www.kidstrong.com/

    💼 LinkedIn - https://www.linkedin.com/in/josephattia/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • As you start looking at brands to invest in, there's one list that you should definitely check on. The Franchise 500 list is said to be a definitive guide for people who want to buy a franchise. And if you’re a franchisor, this is where your hard work is recognized.

    But you might be skeptical about the integrity of the list. Some even say those who advertise the most get on top of the list. But what is the truth about the Franchise 500 list?

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

    In this episode, Erik shines the spotlight on Tracy Stapp Herold. As Entrepreneur’s Special Projects Editor, Tracy has been analyzing and writing about the franchise industry for more than 20 years now. She heads up the company’s annual Franchise 500 ranking, which evaluates and ranks the top 500 franchise brands out of more than 1,300 applicants every year, as well as other rankings, including Top New & Emerging Franchises, Fastest-Growing Franchises, Top Franchises for Veterans, Top Franchise Suppliers, and more.

    Are you curious about how brands land on the Franchise 500 list and what categories to watch out for? Take this opportunity to hear it straight from the person who spearheads the evaluation and ranking of different brands.

    “Don't discount a franchise just because it's not ranked in the Franchise 500. There are lots of great brands that do not make it into the Top 35−36% of the list, and that doesn't mean that they're not good brands.” - Tracy Stapp Herold

    In This Episode:

    - Why are some people skeptical about the Franchise 500 list?

    - How does the Entrepreneur come up with their annual list?

    - At what point can brands apply?

    - What's the value of the Franchise 500 list for a potential franchise buyer?

    - What information can't you see just by looking at the list?

    - The most meaningful data that goes into the list

    - Are there other magazines where franchisors pay to get on the list?

    - Hot Categories in the Franchise 500 list

    - The Franchise 500 Hall of Fame List

    - What should people understand about the Franchise 500 list that they may not know?

    - Upcoming franchise categories to watch out for

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    🌐 Entrepreneur’s 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500

    🌐 Request Your Free Franchise Listing on Entrepreneur.com - https://www.entrepreneur.com/franchises/directory/listingsubmit



    Connect with Tracy Stapp Herold:

    🌐 Website - https://www.entrepreneur.com/

    💼 LinkedIn - https://www.linkedin.com/in/tracy-stapp-herold-5a183b38/


    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • As the new year starts, you get excited about new opportunities and a chance to build a better future. You may want to dive into entrepreneurship or invest in 2024, and perhaps you're wondering if that's a good idea.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    If you plan to venture into franchising, valuable insights await you in this episode. Today, Erik and his business partner, Jeff Herr, co-founder & Managing Director of Front Street Equity Partners, talk about their current deals and why they move forward with certain brands and not others.

    They also discuss the trends they see, why some brands may be hesitant to grow too fast, industries that they like and are poised to have a good run over the next decade, and some other stuff that will be helpful to both franchisees and franchisors.

    So, if you want to position your brand effectively for franchise development growth, take advantage of this opportunity to get insider tips from Erik and Jeff.

    “At the end of the day, founders have to do what's best for them, and they also have to do what's best for the brand at the same time.” - Jeff Herr

    In This Episode:

    - What type of relationship exists between a great franchisee and a franchisor wanting to grow the brand?

    - Common challenges franchisors and franchisees face as they grow their business

    - The reality about what makes a franchise business successful

    - Three brands that are expanding their reach in different markets and what makes them unique

    - Why would a brand prefer to grow slowly?

    - How does Front Street Equity Partners help a founder who wants to grow “smart”?

    - Industry trends to watch out for in 2024

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    🌐 goGLOW - https://www.goglow.co/

    🌐 Magnolia Soap and Bath Co - https://www.magnoliasoapandbath.com/

    🌐 Hawaii Fluid Art - https://hawaiifluidart.com/

    Connect with Jeff Herr:

    🌐 Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    Ⓜ️ Medium - https://medium.com/@erikvanhorn

  • Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but it’s not for everyone.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    First, there are several hoops you’ll need to jump through if you decide to invest in a brand. Plus, there's always the question of which brands to choose among the many brands out there. What if you make the wrong choice?

    In this episode, Erik brings in Brian Beers for the second time. Brian is an entrepreneur, investor, and host of the Business with Beers podcast. He helped grow their franchise auto repair business into an enterprise with multiple locations, and he's now on a mission to help others build a fortune through franchising.

    Join Erik and Brian to discover the mistakes and lessons learned in buying into the wrong brands. They also talk about a robust influencer marketing model and the support provided by this new brand that Brian has invested in.

    If you want to grow your wealth through franchising and learn what to look for in a brand before you invest in it, today's episode will give you fresh insights from someone who knows what it takes to build a franchise empire.

    “I think a franchisor should be bringing in tons and tons of thought leaders whether it's in person, or digital, or it's the founder doing it, but someone's got to help coach people.” - Brian Beers

    In This Episode:

    - What is Brian Beers known for?

    - Is it easy to make money in the automotive industry?

    - Why would someone with an existing brand choose a second one?

    - How do you know what you are good at and not good at?

    - What was different about Brian's process in buying his next brand?

    - What qualities should you look for in a franchisor before investing in a brand?

    - Should you be concerned if a brand wants to sell to private equity in 5 years? Would you want them to be honest about it?

    - What are some of the things Brian likes in his new brand?

    - What is the benefit of hiring thought leaders?

    - What does Brian's new brand do to help their franchisees and investors be more semi-absentee?

    - A brief background about That 1 Painter and why Brian chose to invest in this brand

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    🌐 HOW THIS FRANCHISEE BOUGHT 15+ EXISTING LOCATIONS USING SELLER FINANCING - https://franchisesecrets.com/podcast/how-this-franchisee-bought-15-existing-locations-using-seller-financing/

    Connect with Brian Beers:

    🌐 Website

    💼 LinkedIn

    X - @brianbeers

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Everyone talks about work-life balance, but is it possible to achieve that? Today, Erik lets us in on how he starts his day on his ranch, living with his family, ducks, chickens, and other farm animals, plus his adorable puppy named River (who was accused of being a chicken killer!).

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    Erik brings his daughter and their pup on the show to show us this side of his life. Let's join them as they investigate who killed the chicken and why a duck is missing! And then Erik answers franchise-related questions which franchisees and franchisors will benefit from.

    If you're interested in getting a glimpse of ranch life and expert insights about franchising, tune in to today's episode of Franchise Secrets!

    “When life happens, I just kinda go with the flow because there's always something happening here at the ranch.” - Erik Van Horn

    In This Episode:

    - Introducing today's exceptional guests

    - Who killed the chicken?

    - Are there any franchise groups out there that meet monthly?

    - Where can you ask for some advice about master franchising?

    - Does raising your initial fees from $24K to $ 39K matter to prospects?

    - What numbers should you put in your FDD? How much does it cost to hire a consulting firm to get you to the next level?

    - What are the possible blindspots at the early phase of franchising your business?

    - A word of advice from Erik for those thinking about franchising

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Tribe of Investors - https://tribeofinvestors.com/

    🌐 Grab Your Copy of The Lifestyle Investor by Justin Donald - https://course.justindonald.com/Free-Plus-Shipping-Book-SP

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    To get into the world of cookies, Erik chats with the Founder and the Chief Executive Officer of Dirty Dough Cookies, the brand that believes that life is better with cookies. Join Erik, Bennett Maxwell, and Jill Summerhays as they discuss what makes cookies a good product, what makes Dirty Dough unique, what you should look for in a brand, and why the mobile business model brings in higher revenue than your regular brick-and-mortar business.

    Bennett Maxwell is an experienced salesperson who has used this skill since selling candy bars in elementary school. Sharing his sales and business expertise, he is now a Forbes Business Council member and Apex Executives member.

    Bennett is lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. From a business perspective, Bennett is one tough cookie.

    Jill Summerhays is the Chief Executive Officer at Dirty Dough Cookies. She manages the day-to-day operations so Bennett can focus on his long-term vision for the business.

    Ready to follow the scent and what your taste buds tell you? Tune in to today's episode of Franchise Secrets!

    “We're going to be different, and all our franchisees are always going to have a competitive advantage because corporate invested upfront into a system and a model to allow us to rapidly expand and benefit from economies of scale.” - Bennett Maxwell

    “The amount of revenue you can do in a mobile trailer at one good event is significantly more than what you will probably do in multiple days at a brick and mortar.” - Jill Summerhays

    In This Episode:

    - How Jill got involved in franchising

    - Why Bennett decided to have Jill join the company

    - The importance of recognizing what your superpowers are as a business owner

    - What makes Dirty Dough suited for mobile operations?

    - Bennett's perspective on the mobile operations model

    - What are franchisees saying and loving about the mobile operations model?

    - Jill and Bennett's advice to franchisors who want to build great relationships with their franchisees

    - Are cookies just a fad, or are they here to stay?

    - Who are the competitors of Dirty Dough Cookies?

    - Things to look for before buying a franchise

    And more!

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    Connect with Bennett Maxwell:

    🌐Website

    💼 LinkedIn

    📷 Instagram

    🌐 Podcast

    Connect with Jill Summerhays:

    💼 LinkedIn

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Art can bring a new sense of joy into people’s lives. Having a creative outlet and being part of a community with shared interests can be fulfilling. If you’re an entrepreneur who wants to help people gain a unique and joyful experience through art, this episode will inspire you.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    Maya Ratcliff, founder of Hawaii Fluid Art, began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a unique pouring medium while working from her home and area resorts.

    As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, HI, where her fluid art technique is now taught during multiple daily classes. She currently has over 200 locations sold across the US.

    Join Erik and Maya as they discuss what is unique about Hawaii Fluid Art compared to other art concepts, how to start and grow your franchise with the help of franchise advisors like Front Street Equity Partners, how to do B2B marketing, and more. Plus, you get the hope that you don't need an artistic background to create beautiful art.

    Ready to unleash the artist in you? Tune in and enjoy today's episode of Franchise Secrets!

    “If you think you know everything in franchising, you've already lost. You really have to count on others who know more than you to help you level up.” - Maya Ratcliff

    In This Episode:

    - A brief background about Maya

    - The story behind Hawaii Fluid Art

    - Maya's introduction to the world of franchising

    - What's so different about Hawaii Fluid Art compared to other painting concepts?

    - The birth and development of Hawaii Fluid Art

    - How Maya proved that her idea and model would work

    - Why put an Item 19 in your FDD?

    - What is the ideal property size for a franchise location?

    - What does B2B look like for a brand like Hawaii Fluid Art?

    - Do you need an artistic talent or background to create beautiful artwork?

    - What attracted Maya to Front Street Equity Partners advisory services?

    - Why is Maya so franchisee-focused, and what could possibly change that?

    - What does Maya's sales process look like?

    - Why is it important for a founder to meet potential franchisees face-to-face?

    - Corporate office setup for Maya's brand

    - What does a franchise owner do in the business?

    - Semi-absentee owner vs. Absentee owner

    - How to get customers inside the door

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    Connect with Maya Ratcliff:

    🌐 Website

    💼 LinkedIn

    ✉️ Email - [email protected]

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options?

    ⚠️ For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Click Here to book now ⚠️

    While everyone is focused on new startups, there is a significant opportunity to invest in underrated businesses. The reality is that these underrated or boring businesses, like your neighborhood laundry shops or car service companies, are making a lot of money. That's why investing in boring businesses is a brilliant idea.

    These businesses can grow your wealth and have you living the lifestyle you want. To help you know more about the brilliance of boring businesses, Erik chats with The Lifestyle Investor Justin Donald.

    Entrepreneur Magazine calls Justin the “Warren Buffett of Lifestyle Investing.” As the founder of The Lifestyle Investor and a master of low-risk cash flow investing, Justin’s ethos is to “create wealth without creating a job.” He excels at simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently yield profitable results.

    Join Erik and Justin as they harass and make fun of each other while sharing valuable information about investing and some tools to optimize your health.

    “People want to buy the brands that they believe are doing it the right way, that are not being manipulative.” - Justin Donald

    In This Episode:

    - Why Justin Donald is not YouTube-famous

    - Who is Codie Sanchez, and how does Justin know her?

    - How to subscribe to Justin's newsletter

    - Why is everyone talking about boring businesses right now?

    - What is a lifestyle business?

    - Why is investing in the wellness industry a good idea?

    - Is there anything to be wary about the current trends in the health space?

    - How important is it to get a thorough bloodwork?

    - The reason Justin does not own a cold plunge (even if he can afford one)

    - Justin's recommended resources for asset allocation and investment criteria

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Supercharge Your Email Marketing With Daily.ai - https://daily.ai/

    🌐 Follow Codie Sanchez - https://www.youtube.com/@CodieSanchezCT

    🌐Join the Tribe of Investors Mastermind - https://tribeofinvestors.com/

    Connect with Justin Donald:

    🌐 Website

    💼 LinkedIn

    ✉️ Newsletter

    📞 Book a Free Strategy Session

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Many people dream of escaping the nine-to-five grind and establishing their business. But how many of them become successful? What does it take to become a thriving entrepreneur? Why venture into franchising? Those are the questions that Erik and his guest, Anne Marcovecchio, are answering today.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    Anne has an incredible passion for life, success, and people. This passion led her to an exciting sales career where she spent 23 years as a sales executive working at some of the world’s largest software and technology companies.

    She joined LinkedIn in May 2010 as employee #19 of the first Chicago-based Enterprise Sales team. During that time, Anne partnered with many enterprise organizations that were embracing LinkedIn solutions to source, hire, and retain the world’s best talent.

    That fantastic experience has prepared Anne for the next journey in her career: running a franchise business full-time.

    She first ventured into EWC (European Wax Center) and MY SALON Suite and went on to add a third brand, goGLOW, which makes her a certified “salontrepreneur.”

    In this episode, Anne recounts her journey from being a corporate employee to becoming a business owner, how she chose her brands, why she diversified, why founders are crucial to an emerging brand and much more.

    Tune in and be inspired as Anne shares her excitement and the hopes of bringing her success, unmatched experience, and positive spirit as she ventures into her new adventure outside of Corporate America.

    “There's competition in any business. It's all about how you position yourself.” - Anne Marcovecchio

    In This Episode:

    - Anne's background in Corporate America

    - Getting involved in her first brand (EWC) and how she grew it

    - How Anne found her second brand (MY SALON Suite)

    - How to thrive and stand out from the competition

    - The difference between being the first to market and second to market

    - What makes goGLOW attractive to franchise buyers?

    - Steps to diversification and franchise growth

    - How important is getting to know the founder before investing in a brand?

    - What makes someone a good franchisee?

    - How to navigate conflicts and tough conversations

    - What is it like to take a leap and venture into entrepreneurship?

    - Is entering into partnerships a wise business decision?

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry - https://podcasts.apple.com/us/podcast/empowering-women-inside-and-out-how-melanie-richards/id1460276956?i=1000620741545

    Connect with Anne Marcovecchio:

    💼 LinkedIn

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    In this episode, Erik and Jeff Herr engage in a fun conversation around franchise fees, why brands charge what they charge, the biggest rookie mistake Jeff has ever made, and industry insider conversations no one else is telling you.

    Erik and Jeff used to compete against each other while working in the tax business. They became friends and business partners at Front Street Equity Partners, where Jeff currently functions as the Managing Director. Jeff has been a guest in Franchise Secrets a few times before, offering insights and advice to help you make better decisions.

    “There is a value to everything, right? It's what somebody is going to pay.” - Jeff Herr

    In This Episode:

    - Conversation with a nervous founder of a new brand

    - What is the value of an emerging brand?

    - Components of a good founder's story

    - Why unit economics matter in business valuation

    - Why some founders are not declaring Item 19

    - How many new brands are coming to market in a year?

    - The reason it's getting more challenging to franchise a business

    - How to thrive in a competitive market

    - Who are you taking advice from?

    - What Jeff thinks about a brand that competes on lower franchise fees

    - What is the franchise fee for?

    - What franchisees are looking for in a brand

    - Watch out for this next topic of conversation

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 How I Built This Podcast - https://www.npr.org/series/490248027/how-i-built-this

    Connect with Jeff Herr:

    🌐 Website

    💼 LinkedIn

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business?

    Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to them.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    If you want to know more about franchise development storytelling, the power of emotion in marketing videos, why those cheesy animated 2D videos and explainer videos do nothing, and why painting a picture of a better life is the key to getting franchise prospects to respond to you, you're in the right place.

    So join Erik and his guest, Trevor Rappleye, the Founder, CEO, and Chief Storyteller of FranchiseFilming, as they discuss mastering brand storytelling and capturing “franchise-focused videos with an innovative twist.”

    Trevor fell in love with filming when he was 13 and has captured over 300 weddings. He took that emotional passion and put it into franchising in 2020.

    FranchiseFilming is a franchise marketing company that helps franchisors win more franchisees by using a specialized process of validation videos, stories, and emotions to nurture potential franchisees to a winning opportunity!

    Whether you're a franchisee or a franchisor, today's episode of Franchise Secrets will benefit you.

    “No matter how good you are at speaking, visitors get bored at people talking. So you want to visually show it.” - Trevor Rappleye

    In This Episode:

    - What Trevor envisions for the Franchise Masters

    - How Trevor got into video storytelling

    - Filming with your iPhone vs. higher quality filming

    - What goes into making an excellent brand video?

    - Why is a hook important in video storytelling?

    - How to get people to watch your video

    - Why emotional responses are critical to capture on videos

    - What makes people invest in a brand?

    - The impact of consumer testimonials

    - How to work with Trevor and his team

    - Should you hire an internal videographer?

    - Video content that emerging brands must have

    - Brands with unique video storytelling

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    Connect with Trevor Rappleye:

    🌐 Website

    ✉️ Email

    💼 LinkedIn

    ✉️ Newsletter

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Many say franchising is easier than building a business from scratch, but it's not as simple as you think. While buying a franchise can be advantageous when starting a business, you'll typically need a significant upfront investment. You must pay an initial fee for the right to operate under a franchisor's established brand and business model.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    Before starting, you should think carefully to ensure that buying a franchise is your best business decision. On the other hand, if you're a franchisor, you must do due diligence and choose the right people before awarding a franchise. Being a franchisee or a franchisor can be overwhelming if you don't have someone guiding you.

    If you've decided that opening a franchise is right for you, listening to people who know how to build a franchise empire is one of the best things you can do.

    Today's episode features the guy with the best newsletter in franchising. You might know his real name depending on your ties to the franchising community. But for now, let's call him the “Wolf” because that's how he's known in the franchising world.

    Join Erik and the Wolf to discover a tool you should use as a franchisor that will benefit you and your franchisees. You will also learn tips and tricks you probably haven't heard elsewhere.

    So, catch this episode to pick up clandestine tactics and exclusive revelations from The Wolf of Franchises.

    “You can never project future performance, but you can absolutely share past performance data. And if the data is accurate and it's true, and you didn't add a zero on purpose to the revenue and the EBITDA, or whatever, if it's legitimate data backed by actual financial statements, there's absolutely nothing illegal about that.” - Wolf of Franchises

    In This Episode:

    - A brief background on the Wolf's breakthrough in franchising

    - Wolf's advice to franchisors who think about building a newsletter, podcast, or social media presence to grow their brand

    - Are there people who hate what the Wolf is doing?

    - How the Wolf's newsletter evolved and what you'll get out of it

    - Why are certain brands not putting information under Item 19?

    - No Item 19? Here's what you can do

    - Is using your competitors' data an acceptable way of dealing with your lack of Item 19?

    - How does a buyer know if a brand is good without Item 19?

    - What a lot of people getting into franchising don't understand

    - A tool to help franchisors and franchisees understand their financial model better

    - Where is the Wolf focusing his energy next year?

    - How to join the Wolf's newsletter and get access to Krokit

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Front Street Equity Partners - https://www.frontstreetep.com/

    🌐 Financial Management and Data Solutions That Help Build and Grow Franchises - https://www.krokit.com/



    Connect with The Wolf of Franchises:

    🌐 Website

    🎥 YouTube

    ✉️ Newsletter

    🎙️The Franchise Empires Podcast

    Connect with Erik Van Horn:

    🌐 Website

    📷 Instagram

    👍 Facebook

    👥 Facebook Group

    💼 LinkedIn

    🎥 YouTube

    Ⓜ️ Medium

  • Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee.

    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

    Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee.

    Madeleine (Park) Zook hosts The Art of Franchise Marketing Podcast, serves as the Director of Marketing at Netsertive, and is the owner and founder of a 501(c) 3 nonprofit.

    Through Netsertive, Madeleine helps multi-location businesses customize and execute a localized digital marketing program comprising proven digital tactics, processes, and proprietary tech to acquire more local customers online. Their Multi-Location Experience (MLX) Platform creates, deploys, and provides the data to efficiently manage profitable, localized marketing at scale.

    “In terms of cross-branding, you have to give each brand, whether you're a franchisor or a franchisee, the attention you would give a newborn.” - Madeleine Zook

    In This Episode:

    - The idea behind The Franchise Masters

    - Who is Madeleine as a franchisee?

    - Why some brands do really well while others don't

    - How Madeleine makes franchise investing decisions

    - Things to consider when planning to buy a franchise

    - How well do you know your competitors?

    - Lessons learned from investing in multiple brands

    - The importance of having a strong marketing budget and strategy

    - Madeleine's advice on whether or not you should work with vendors

    - What makes Netsertive different from other players in the industry?

    Resources:

    🌐 Consult with Erik: https://form.jotform.com/222685728939070

    🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

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    🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    🌐Front Street Equity Partners - https://www.frontstreetep.com/

    🌐The Franchise Masters - https://www.netsertive.com/franchise-masters

    Connect with Madeleine Zook:

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