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David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google’s search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI.
Today we discussed:
00:09 Introducing David Hunter
00:42 How has AIO Affected Local SEO?
04:10 How is Proximity Affecting Local SEO?
08:02 Ranking Factors in Geographical Search
12:05 Structuring Content for AIO Search
15:10 Giving Your Website the Best Chance of Success
16:58 Unique Challenges for Multiple Location Businesses
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With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust.
Today we discussed:
00:00 Introducing Christine Perkett
00:09 The evolved buyer journey
02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode
03:43 How AI interrupts and reshapes journey stages like know, like, and trust
04:55 Recommendation engines and the rise of self-service experiences
06:12 The need to rethink SEO: focus on questions, not keywords
06:50 Combining digital efficiency with emotional, human-centered marketing
08:33 The journey is already changing—are you adapting?
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Saknas det avsnitt?
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Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.
Today we discussed:
00:00 Introducing Christine Perkett
00:49 How the Nova Method was Created
02:12 How is AI Changing PR?
03:24 How AI and PR Helps you Build Trust
06:51 The Three-A's Framework
10:38 Protecting your Brand From Bad Exposure
14:57 How Does PR Intersect with Modern Search
16:52 Understanding a Clients Brand
20:38 Gauging When to Use AI
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Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let’s Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.”
Today we discussed:
00:00 Introducing Derek Coburn
00:45 The true history of retirement: Bismarck, FDR, and outdated milestones
03:24 Why 25–30% of retirees are going back to work
04:50 The concept of redefining retirement for personal fulfillment
07:37 Entrepreneurs and the myth of I’ll do it after I exit
08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer
10:13 Financial math: how working longer cuts required savings dramatically
12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter
13:38 Parenting, presence, and valuing your $50,000 moments
14:58 The mindset shift needed to fully embrace this new paradigm
More About Derek Coburn:
Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com
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Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape.
Today we discussed:
00:00 Opening
00:48 Introducing Geoff Woods
01:19 How AI Enhances Leaders Strategic Thinking
03:17 AI as a Thought Partner
04:46 How AI Can Help with Operation Tasks
06:16 Focusing on the 20%
07:52 The C.R.I.T. Framework
13:11 Addressing the AI Culture Shift
16:22 How is AI Changing Decision Making
17:45 What's AI's Role in Leadership
19:28 How to Start Integrating AI Into Your Leadership Practices
More About Geoff Woods:
The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com
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Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive.
Today we discussed:
00:00 Introducing Mike and Kass Lazerow
00:50 The Title of the Book
01:44 How to Make Working with Your Spouse... Work
03:39 The Imbalanced Life
05:58 Everyone is Born an Entrepreneur
07:54 Favorite Cheat Codes
09:47 Embracing Uncertainty
12:06 Lessons in Failure
15:05 When to Pivot
18:05 Leaving a Legacy
More About Mike & Kass Lazerow:
Check out
Mike & Kass Lazerow's Website: https://kassandmike.com/
Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W
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Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.
Today we discussed:
00:09 Introducing Paul Chaney
00:42 Why Paul launched the AI Marketing Ethics Digest
02:58 Transparency, bias, and brand reputation in AI output
05:00 Strategy before technology: avoiding “bad work faster
06:55 What “shadow AI” is and how it can harm organizations
07:55 The need for usage policies and monitoring internal AI use
10:32 The Generative AI Business Adoption Hierarchy explained
13:20 Embedding AI into business culture with governance and clarity
15:27 What is AI techno-stress and how is it impacting workforces?
18:02 Lack of training is a hidden ethical risk for employee well-being
20:08 Why many business owners may give up on AI—and what that means for consultants
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Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.
Today we discussed:
00:00 Introduction
01:18 How the current agency model fails businesses and agencies alike
02:48 The misalignment between agency incentives and business goals
03:26 Using AI to elevate—not eliminate—marketers
07:06 The evolution toward system installers and strategic leaders
09:47 Business owner reactions to the anti-agency concept
12:13 Adding consistency as the fourth “C” of effective marketing
13:53 Workshop overview: structure, tools, and outcomes
15:57 Licensing a system, not just learning a method
17:19 Who this workshop is designed to help
18:23 Who your ideal client is for this new model
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Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.
Today we discussed:
00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments
02:11 How a health scare triggered Anne-Laure's career shift
03:41 Why we're obsessed with goals—and how it can be harmful
05:42 The myth of public accountability: Why telling people your goals might not help
06:47 What exactly is a tiny experiment?
07:36 Reframing weight loss or health goals as experiments
09:33 Applying the PACT framework to business and marketing
11:47 How fear of failure—and fear of success—affect experimentation
13:23 Practicing curiosity-driven intelligence in life and business
16:54 Using AI as a tool for reflection and experiment design
17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work
19:53 Where to connect with Anne-Laure and learn more
More About Anne-Laure Le Cunff:
Check out Anne-Laure Le Cunff's Website: https://nesslabs.com
Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff
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Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs.
Today we discussed:
00:00 Opening
00:09 Introducing Johnathan Grzybowski
01:53 The Origin of Penji
05:46 How to Establish a Brand Identity
08:25 The Human Element of Penji
09:47 Penji Success Stories
14:13 How AI Affects the Design Workflow
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Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do.
Today we discussed:
00:00 Opening
00:09 Introducing Suzy Welsh
01:24 What Inspired Becoming You
03:02 Finding Your Purpose
07:07 Moving Past the Fear of Finding Your Purpose
10:25 Discovering Your Aptitudes
13:26 The Balance Between Joy and Financial Security
14:47 Finding You at Any Age
16:56 Impact of AI on the Workplace
More About Suzy Welch:
Check out Suzy Welch's Website: https://www.suzywelch.com
Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/
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Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.
Today we discussed:
00:00 Introduction
00:41 What is High Definition Marketing?
01:59 How Has Marketing Strategy Changed?
08:17 ELLA and DTM Partnership
12:52 ELLA Elevates Your Marketing Team
16:46 How are AI Tools Evolving?
More About Keith Lauver:
Check out Keith Lauver's Website: https://www.atomicelevator.com
Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/
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John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen.
Today we discussed:
00:00 Opening
00:09 SEO is Not Dead
02:53 Intent and Content Opportunities
05:12 Local and Branded Visibility Signals
05:53 Measuring Trust and Visibility
07:05 Fixing Technical Problems
08:06 Guiding AI Content
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Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands.
In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap.
Today we discussed:
00:00 Opening
00:09 Introducing Mark Schaefer
00:59 Where Do Humans Fit in an AI Dominated World?
04:09 A World Without Shared Experiences
07:00 How to Out-Human AI
09:44 Embracing Every Day Awe
13:08 How AI is Changing Consumer Behavior
17:25 Story of the Book Cover
19:17 Start with Wrong
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Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.
Today we discussed:
00:00 Opening
00:09 Introducing Dan Sanchez
01:57 Approaching AI Strategically
04:04 Creating New Things with AI
06:36 Evolution of AI Prompting
08:50 Humans Changing Role in Marketing
11:38 Developing Skills vs Delegating Tasks
13:51 AI Agents Affect on Marketing
17:50 Advice on Using Deep Research
More About Dan Sanchez:
Check out Dan Sanchez's Website: https://danchez.com
Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/
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Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won’t. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world.
Today we discussed:
[00:00] Opening
[00:09] Introducing Marcus Sheridan
[02:10] Building a Known and Trusted Brand
[06:18] Thinking Like a Media Company
[11:20] Using AI to Help With Promotion
[15:25] Mitigating Risk for Customers
[20:05] Controlling the Conversation
More About Marcus Sheridan:
Check out Marcus Sheridan's Website: https://www.marcussheridan.com
Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/
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John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.
Today we discussed:
[00:00] Opening
[00:09] Introduction
[01:52] Search Presence and Visibility
[04:10] Embracing AI for Content
[05:59] Local Search Isn't Going Anywhere
[08:29] Prioritize Intent Based SEO
[11:06] Link Building
[13:58] Long Tail Queries
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Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.
Today we discussed:
[00:00] Opening
[00:09] Introducing Shane Murphy-Reuter
[00:51] Extending Your Core Business
[04:47] How Hyperfocus Protects Your Business
[06:51] Find your Unique Advantage
[10:28] Messaging for Clients with Different Needs
[15:05] Shifting Mindset to Deal with Growth
[17:00] Incentivizing Sales Teams
[19:00] How Will AI Effect Scheduling Software
More About Shane Murphy-Reuter:
Check out Shane Murphy-Reuter's Website: https://calendly.com/
Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/
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Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.
In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Margie Warrell
[01:01] What is the Courage Gap?
[02:57] The Difference Between Fear-based and Strategic Pausing
[05:06] What Role Does Imposter Syndrome Play?
[09:48] Finding the Courage to Charge Your Worth
[12:15] Habits to Build Courage
[14:35] Dealing with Fear of Rejection
[17:10] Being Courageous Through the Unknown
More About Margie Warrel:
Check out Margie Warrels Website: https://margiewarrell.com/
Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/
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Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.
In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.
Today we discussed:
[00:00] Opening
[00:09] Introducing Prasanna Dhungel
[00:53] How to Prepare for Changes in Search?
[05:06] Is Intent Driven Content the Way Forward?
[07:16] What Metrics Should We Be Tracking?
[10:39] Best Practices to Show Up in AIO
[16:20] Measuring ROI Without Attribution
More About Prasanna Dhungel:
Check out Prasanna Dhungel's Website: https://growbydata.com/
Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/
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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts - Visa fler
