Avsnitt

  • Rate, Review, & Follow on Apple Podcasts

    In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast.
    From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman “Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom” 
     
    Key Takeaways
    Join Rob Dubé as he shares insights into the profound impact of inner work on entrepreneurial success. Explore how personal growth and self-awareness can transform leadership effectiveness and organizational culture. Discover the importance of saying no often, embracing authenticity, and cultivating stillness in a fast-paced world. Rob's experiences highlight the significance of understanding oneself deeply to lead with clarity, purpose, and resilience. Unlock the silent power of entrepreneurial self-exploration and embark on a journey of growth, fulfillment, and sustainable success in both business and life.
     
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    More About Rob Dubé:

    Connect with Rob on LinkedIn - linkedin.com/in/robdube/

    Visit his Website - the10disciplines.com/

    Grab a copy of Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom - amzn.to/47OxtU0

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

    Key Takeaways
    Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience's needs while acquiring reputable backlinks. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today's competitive digital landscape.

    More About Tim Brown:


    Connect with Ian on LinkedIn - linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/

    Visit his Website - hookagency.com/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
     

  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynamics. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, and the Wall Street Journal and his latest book Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone.

    Key Takeaways
    Join Andy Molinsky as he navigates the complexities of global relationships, emphasizing the pivotal role of cultural understanding in fostering effective collaboration across time zones. Through genuine curiosity and respect for cultural differences, individuals can transcend barriers and cultivate authentic connections. Andy highlights the importance of making informed first impressions, navigating small talk nuances, and addressing hidden biases to foster mutual understanding. By integrating cultural awareness into business practices, particularly in distributed teams, organizations can promote inclusivity and harness the power of diverse perspectives for enhanced collaboration and resilience in today's globalized world.

    More About Andy Molinsky:

    Connect with Andy on LinkedIn - linkedin.com/in/andymolinsky/

    Visit his Website - andymolinsky.com/

    Grab a copy of Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone - amzn.to/3Pl7xZX

     

  • In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.
    This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.

    Key Takeaways:
    I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success.

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries.
    Today, he provides business coaching, where he helps business owners grow and scale their businesses from 6 to 7 figures by implementing the right systems and processes, as well incorporating Virtual Assistants. 

    Key Takeaways
    Scott shares insights into leveraging remote work for sustainable growth. He highlights the importance of embracing virtual teams, navigating growth challenges, and balancing automation with human interaction. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. By building resilient businesses through remote work and technology, entrepreneurs can thrive in today's fast-paced world.
     
    More About Scott Cox:

    Connect with Scott on LinkedIn - linkedin.com/in/scottacox/

    Visit his Website - stxconsulting.co/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling."
    Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results.
    For 5 years in a row, he has been recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process.

    Key Takeaways
    With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today's competitive market.

    More About Ian Altman:


    Connect with Ian on LinkedIn - linkedin.com/in/ianaltman/

    Visit his Website - ianaltman.com/

    Grab a copy of Same Side Selling - amazon.com/Same-Side-Selling-Approach-Barriers-Integrity/dp/1940858895

     

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financial Times Business Book of the Year. Amy shares her insights on the science of failing well in entrepreneurship.

    Key Takeaways
    Amy Edmondson challenges the conventional view of failure, advocating for a shift towards intelligent risk-taking in entrepreneurship. By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. Amy underscores the role of organizational leaders in cultivating a culture where intelligent risk-taking is encouraged and celebrated, empowering teams to experiment, learn, and adapt. Through reframing failure as a natural part of the entrepreneurial journey, Amy inspires aspiring entrepreneurs to navigate challenges with resilience and optimism, unlocking their full potential in today's dynamic business landscape.

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

    Key Takeaways
    Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

    More About Hortense le Gentil:

    Connect with Hortense on LinkedIn - hortenselegentil.com/

    Visit her Website - hortenselegentil.com/

    Grab a copy of The Unlocked Leader in the website above


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • Rate, Review, & Follow on Apple Podcasts

    In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights.
    In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth.

    Key Takeaways
    Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche.

    More About Corey Quinn:


    Connect with Corey on LinkedIn - linkedin.com/in/coreyquinn/

    Visit his website - coreyquinn.com/

    Check out his Youtube - youtube.com/@coreyquinninc

    Get notified for the book launch of Anyone, Not Everyone - coreyquinn.com/anyone-not-everyone-book


    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

  • In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client.Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services.In this episode, you'll learn:1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium.2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points.3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing.4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery.5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue.These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity.Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation.
    A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of the Young Presidents’ Organization (YPO) and The Economic Club of Chicago. Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization that empowers the next generation of business leaders and entrepreneurs. He is also a regular contributor to Fast Company and Forbes.
    Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist. Our conversation dives deep into the challenges that businesses face when scaling up, offering valuable insights and strategies for navigating this crucial phase of growth.
     
    Key Takeaways
    Jason emphasizes the importance of maintaining customer focus, embracing change, learning from failure, building a strong team, and staying true to your values when scaling a business. By prioritizing direct interaction with customers, fostering a culture of innovation, viewing setbacks as learning opportunities, investing in employee development, and upholding integrity and ethical conduct, businesses can navigate the challenges of growth and achieve sustainable success.
     
    More About Jason Vandeboom:


    Connect with Jason on LinkedIn


    Visit ActiveCampaign


    Check out the Active Campaign Leap Year Extravaganza


     
    Like this show? Click on over and give us a review on iTunes, please!
    Connect with John Jantsch on LinkedIn
     
    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a wealth of experience in the field, In this episode Stephan and I uncover the evolving landscape of SEO in the age of AI, sharing invaluable insights and strategies for success.
     
    Key Takeaways
    Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. Learn how to leverage AI to optimize your website for search engines and stay ahead of the competition. Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization.
    Unlock the secrets to mastering SEO in the age of AI, and position your business for sustainable growth and success in the digital realm. Whether you're a seasoned SEO professional or a business owner looking to enhance your online presence, Stephan's expertise will guide you towards achieving your goals in the ever-evolving world of search engine optimization in 2024.

    More About Stephan Spencer:

    Connect with Rob on LinkedIn


    Visit his Website


    Grab a copy of The fourth edition of The Art of SEO



    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products. 
    With a mission to inspire women and girls worldwide, Lisa shares insights into the power of women's empowerment and the strategies for fostering it in today's world.
     
    Key Takeaways
    Lisa Mayer, CEO of Boss Beauties, shares actionable strategies for women's empowerment in this episode. Drawing from her book: Boss Beauty: Inspiration to Be Everything You Want, we uncover embracing the fearless pursuit to cultivating confidence and kindness. In this girl powered episode listeners gain insights into the Boss Beauty mindset. Through mentorship and taking proactive steps towards empowerment, women and men can make a meaningful impact in their lives and communities. Join us on this transformative journey towards a brighter, and equal future for all.

    More About Lisa Mayer:

    Connect with Lisa on LinkedIn


    Connect with Lisa on Instagram


    Visit Boss Beauties


    Grab a copy of Boss Beauty: Inspiration to Be Everything You Want


     

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership story, drawing inspiration from the metaphor of traditional campfire stories.
     
    Key Takeaways
    Key Takeaways: Embark on a transformative journey with Tony Martignetti as he emphasizes the power of storytelling in crafting compelling leadership narratives. By overcoming self-limiting beliefs, fostering a culture of continuous learning, and embracing remote work dynamics, leaders can navigate challenges, drive innovation, and build resilient organizations. Tony's insights empower leaders to unlock their true potential, unite teams, and thrive in today's ever-evolving business landscape.

    More About Tony Martignetti:

    Connect with Tony on LinkedIn - linkedin.com/in/tonymartignett1/

    Check out Inspired Purpose Partners - ipurposepartners.com/

    Grab a copy of Campfire Lessons For Leaders: How Uncovering our Past Can Propel Us Forward - amzn.to/3UquWfF

     

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He lives in NYC, plays guitar, has seen over 1000 concerts and even promoted big rock acts while in college. Our conversation delved into the future of remote work, addressing the challenges of the talent crisis, harnessing diversity, and the role of AI upskilling.

    Key Takeaways
    Embark on a transformative journey with Rob Levin in this Duct Tape Marketing Podcast episode as he unveils strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you're a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob's insights will empower you to build a thriving business that stands the test of time.
     
    More About Rob Levin:

    Connect with Rob on LinkedIn - linkedin.com/in/robertslevin/

    Visit WorkBetterNow - workbetternow.com/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.

    Key Takeaways
    In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.
    You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

    More About Kate Bradley Chernis:

    Connect with Kate on LinkedIn - linkedin.com/in/katebradley/

    Visit Lately AI - lately.ai/

    Subscribe to see Lately on Youtube - youtube.com/LatelyAI


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

    Key Takeaways
    Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms.
    Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape.

    More About Shama Hyder:

    Connect with Shama on LinkedIn - linkedin.com/in/shamahyder

    Check out her Website - shamahyder.com

    Visit Zen Media - zenmedia.com



    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

    Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

    Key Takeaways
    Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

    More About Ryan Deiss:

    Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/

    Visit Scalable.co - scalable.co/

    Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.

    Connect with John Jantsch on LinkedIn

  • In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.

    Key Takeaways
    Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.

    More About JT Beckham:

    Connect with JT on LinkedIn - linkedin.com/in/jt-beckham/

    Connect Active Campaign on LinkedIn - linkedin.com/company/activecampaign

     
    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts

  • In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success.

    Key Takeaways
    In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. Learn the importance of consistently evolving your business acumen, reallocate resources strategically throughout the year, and prioritize actions aligned with your strategic goals. Rich introduces the concept of the Strategic Quotient (SQ) as a tool to measure and enhance strategic thinking skills. Whether you're a seasoned executive or an aspiring entrepreneur, these insights provide a roadmap to elevate your strategic fitness and navigate your business towards unparalleled success.
     
    More About Rich Horwath:

    Connect with Rich on LinkedIn - linkedin.com/in/richhorwath/

    Visit his The Strategic Thinking Institute - strategyskills.com/

    Get a copy of Strategic - strategic-book.com/

     
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
     
    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

    activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.