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Staying hyper-focused on internet lead handling...
In this episode, I break down how to actually improve your follow-up process so you win more customersāstarting with your emails, videos, and mindset. Letās face it: most emails still look like outdated templates, and subject lines that scream ādealershipā get ignored. Iām showing you how to change that.
I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just for the customer. I also dive into how to create short welcome videos that build trust and show off your energyābecause people buy you, not just the car.
Youāll also get a real-world strategy for the first 72 hours of follow-up (yes, that includes GIFs, articles, and creative touchpoints that stand out). If youāre ready to stop sounding like every other salesperson in their inbox and start actually converting, this oneās for you.
Key takeaways:
Subject lines that get opened First sentences that hook Videos that build trust fast A 30-day follow-up game plan Creative tips to stay top of mind and funThis isnāt theory. These are the tactics I use in dealerships todayābecause basic wonāt win anymore.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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In this episode, Iām getting real about the grind of internet leadsāthe ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void.
I've been there. Iāve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with youāsetting same-day appointments with tough leads while coaching teams to win. Thatās why I care so deeply about helping sales pros and BDC reps level up.
Youāll hear:
Why urgency is non-negotiable when working internet leads
How to stand out in a crowded inbox
The power of a well-timed phone call vs. a lifeless text chain
Voicemail strategies that actually spark engagement
How ChatGPT can help you write customized, value-packed follow-up messages
What mindset it takes to thrive in todayās high-competition digital battlefield
Whether you're struggling to convert leads or just want to refresh your game with 2025 tactics, this episode is packed with real talk, real examples, and strategies that actually work.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Saknas det avsnitt?
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In this episode, Iām talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. Iāve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hustle live on the driveāeverything changes fast.
We break down how Lane Managers reinforce training, support Advisors in the moment, jump into heat cases, and create an environment where growth isnāt just expectedāitās lived. From tightening up MPI processes to improving greeting structure, managing wait times, and even securing financing approvalsāthese leaders do it all. And when they do, you feel it: happier customers, faster approvals, more trust, and an energized team all rowing in the same direction.
This episode is filled with real examples, easy-to-execute ideas, and reminders of just how impactful Lane Managers are. Itās time to level up the leaders who keep the wheels turning!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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In this episode, I'm in the trenchesāliterallyāon-site with a dealership service management team Iāve been working with. Weāve trained, implemented new tactics, and now weāre locking in on accountability without turning the heat up too high.
Hereās the truth: you donāt need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examplesālike how to use visual gauges during check-in, recognize loyal customers in the drive, and improve technician videosāto create habits that stick.
We dive into:
How to reward the right behaviors without burning people out Why shadowing advisors and reviewing MPI calls should be your weekly rhythm A fun team game called āSell It to Meā that builds value-selling skills How easy metrics like % of tech videos completed can keep your team focused Simple contests and incentives that actually motivate people to growBottom line: when your people are having fun, feel seen, and know what to aim forāthey win and so do your numbers. If you're a service manager who wants real accountability without the grind, you need this episode.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AIāspecifically Convolutional Neural Networks (CNNs)āover existing dealership camera systems. This groundbreaking tech captures real-time activity in sales and service, highlights missed opportunities, and even delivers instant vehicle offers during service visits.
Mark walks us through his entrepreneurial journey, from Reynolds & Reynolds to creating the largest CRM in auto retail, to now tackling tech fatigue and inefficiencies head-on. If youāre in the car businessāservice, sales, tech, or leadershipāthis episode will fuel your thinking about whatās possible when innovation meets daily dealership challenges.
We talk express service friction, retention killers, service-to-sales drama, video transparency, and how real-time AI automation can make your people faster, more productive, and more profitable.
Donāt miss this inspiring conversation with one of the auto industry's most respected founders!
š [email protected] | skaivision.com
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Mastering Service Drive Walkarounds in Live Role-Play ā Real Training for Real Results...COME ON NOW!!!
In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaroundāone of the most effective yet underutilized tools for selling service work. Iāve been training dealership teams across the country, and Iāve seen firsthand how confidence, engagement, and real-world practice can completely transform how advisors interact with customers.
I explain how I do role-plays in Service!
Learn the break down on why role-playing is critical, how to avoid overwhelming customers with price breakdowns, and the game-changing impact of presenting financing options at the right moment. Plus, Iāll share an easy-to-implement training exercise that managers can use immediately to boost sales and customer experience on the drive.
š What Youāll Learn in This Episode:
ā How to execute a proper service walkaround to engage customers and sell more work
ā Why live training activities (yes, role-playing!) are the fastest way to level up your skills
ā The right way to present pricing and financing options to increase approvals
ā How small adjustments in body language and conversation flow impact ROI & CSIIf youāre a service advisor, manager, or dealership leader, this episode is packed with real strategies you can implement today. Letās get to work!š ļø
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own storeāwithout putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, heās sharing real-world insights on how funding works, how to leverage it properly, and what separates those who stay operators from those who become owners.
We dive into:
The biggest mistakes dealers make when it comes to financing growth. Alternative funding options that donāt drain your cash flow. How to position yourself for ownership even if you donāt have millions in the bank. The mindset shift required to go from running a store to owning one.If youāve ever dreamed of owning your own dealership, expanding your operations, or simply improving your financial strategies as an operator, this episode is for you. Knowledge is the key to growthāand today, weāre unlocking it.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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How to Build Championship Teams with Contests & Competitions
The hardest part of training isnāt teaching the processāitās making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges.
I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video contests, Iāll walk you through simple but effective ways to reinforce training while making work fun.
If youāre a dealership manager looking to create a high-performance culture, this episode will give you practical ways to celebrate wins, build camaraderie, and keep your team focused on execution.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace
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In this episode, weāre diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guestsāDaniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group.Matt, who now runs six dealership locations, shares how his approach to leadership has shifted. Heās moving away from making gut-based decisions to structured planning, daily forecasting, and full financial transparency. Daniel, a fractional COO, reveals key strategies heās uncovered while working inside dealershipsāidentifying profitability leaks, optimizing daily schedules, and improving internal efficiency.
We cover:
ā Where dealerships are losing profitabilityāand how to fix it
ā The power of total financial transparency in hitting targets
ā Why structured daily schedules for salespeople and managers drive better results
ā How communication impacts salesāand how AI is reshaping messaging
ā Can a dealership succeed using a Tesla-style transactional sales model?
ā How top-performing dealers are leveraging AI tools like ChatGPT for next-level customer interactionsMatt and Daniel share real, actionable ways to rethink dealership operations so leaders can scale with less chaos, better accountability, and stronger results.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers?
In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banksāfounder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailingās real impact on sales. Cliff shares insights from top automotive CEOs on the biggest challenges they face with AI, why SaaS development is a pain point for vendors, and what role data centers and computing power will play in the future of auto retail.
Plus, we talk shop about:
The Amazon-Hyundai collaborationāis this really about selling cars, or is it a data play to fuel digital advertising? AI in dealershipsāwhy being open to new tools matters & the risks of pretending AI agents are human. Digital retailing & the sales processāis it actually making car buying easier, or is it just another manufacturer-driven initiative? The dealership evolutionāhow AI, data reporting, and the FTCās compliance requirements could determine Tekionās fate. Chinaās growing automotive influenceāwhat happens if Nissan weakens? EV market realityāwhy Cliff predicts a much smaller EV share than expected.If youāre grinding it out in the dealership world and struggle to stay up to speed with industry shifts, this episode is a must-listen. Tune in for a casual, insightful conversation with one of the most experienced voices in auto reporting.
š¤Cliff Banks - https://autovate.org/cliff-banks-bio/
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Most service advisors stop at the first āno.ā But the best? They know thatās just the beginning. In this episode, weāre talking about taking second and third swingsāthe art of fighting for the business thatās sitting right in front of you.
Your customers donāt always need a discount; sometimes, they just need a little more information. Iāll walk you through real-world analogies and proven tactics to help you:
ā Circle back on declined work without sounding pushy
ā Use supportive, value-driven conversations to win approvals
ā Create urgency without pressure
ā Overcome objections with confidence and professionalismWhen you get in the right mentality before you clock in, youāll start winning more approvals, making more money, and building stronger customer relationships. Iām fired up for this oneāletās make 2025 your best year yet!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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The automotive industry is changing fastāEV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard?
In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses.
We cover:
ā The FTC victory and why NADA is back on offense
ā The real story behind EV salesā$7 billion in unsold inventory sitting on dealer lots
ā Why direct-to-consumer models are still a concern & how NADA is fighting back
ā How dealers can build relationships with local lawmakers to shape policy
ā What NADA is doing to strengthen manufacturer-dealer relationships
ā How NADAās dealer education programs are evolving to meet todayās challengesMike also shares insights from NADAās exclusive dealer-manufacturer meetings, how policies are changing from dealer input.
Dealersāthis is your industry, your fight, and your future. Listen in and learn how you can get involved and make an impact!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Think about itāwhen a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldnāt be.
In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questionsāitās a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door.
We talk about:
ā What actually works in live messaging (hint: ditch the templates)
ā Why customers feel safer engaging in live convo before committing to a dealership
ā How the right messaging strategy increases appointment set rates & sales
ā Where digital retailing fits into these conversationsLive messaging isnāt just a featureāitās an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers.
Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes!
Ted Rubin, ActivEngage - [email protected] | ActivEngage.com
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo!
In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence.
Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture.
This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t |
Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAxš„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first.
In this episode, I break down how to turn every customer interaction into a lasting relationshipāstarting from the moment they pull into the service drive.
I go over:
ā Why eye contact, body language, and tone set the stage for success
ā How to ask the right questions to uncover more opportunities
ā The power of analogiesāhelping customers truly understand their vehicleās needs
ā Small but impactful ways to make customers feel like VIPs
ā The difference between basic connection and going the extra mile
ā How to serve up solutions like you're helping a friendānot just selling workI also share insights from recent conversations with top service advisors, revealing what really works in building customer trust and increasing approvals.
If you're in hunter mode like me, you know nothing should be left on the table. Get ready to level up your write-up game and make every service drive interaction count!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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In this episode, weāre tackling a major gap in dealership service departmentsātechnician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.
Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But hereās the problemābackground noise, unclear explanations, and long-winded clips are costing you approvals and money.
Iāve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handlingāand now, Iām bringing that same energy to technicians. In this episode, I break down:
ā How to shoot clear, effective videos that set up approvals
ā The power of credibility and a strong greeting
ā Why short, engaging videos drive more customer trust
ā The meaning of āextra extraā and how it leads to extra sales
ā How to increase work, grow sales, and keep your shop busyThis is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsor!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. -
Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiarāitās where many GMās built their careers. But hereās the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealershipās success.
In this episode, we break down why your involvement matters and how a hands-on approach can drive showroom traffic, increase customer loyalty, and unlock untapped revenue. I share a real coaching session with a high-performing GM who needed to shift his mindset and leadership to fully support his service BDC. If youāre serious about growth, retention, and maximizing dealership performance, this episode is for you.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear.
Thenāsomething shifts.
Maybe itās a manager calling out yesterdayās wins. Maybe itās an MVP shoutout for someone who went above and beyond. Maybe itās a fun, competitive challenge that gets people fired up.
Energy is contagious. The way you start the day sets the tone for how it will go.
I always tell leadersārecognition is one of your most powerful tools. People thrive on knowing their work matters. If youāre not celebrating wins, highlighting great performance, and making work fun, youāre missing an opportunity to build a culture where people actually want to succeed.
Something as simple as picking an MVP of the Day, handing out a small trophy, or posting a shoutout on social can shift the entire dynamic of your team. People see whatās being rewarded, they learn new strategies, and they push themselves to raise the bar.
At the end of the day, dealership life is fast, competitive, and high-pressureābut it should also be exciting, rewarding, and fun. When people feel valued, they give more. When you recognize effort, you inspire more of it.
So hereās the questionāhow are you celebrating your team today?
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. -
In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but itās one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what youāre teaching.
I share my proven tacticāTeach, Demonstrate, Applyāand explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or āfakeā at first, but itās critical for developing polished professionals who deliver consistent results.
Weāll explore:
Why General Managers need to role-play with their managers and teams How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics Specific role-play scenarios you can implement today to boost sales and service performance The importance of coaching during and after role-plays to refine skills and confidencePlus, Iāll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence.
This is more than a training sessionāitās the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, itās nearly impossible to build client loyalty or hit nationally ranked numbers when youāre constantly starting over with new team members.
The solution? It starts with the General Manager. I share the tactics Iāve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works.
Weāll explore how nurturing your team membersā successāand showing them you genuinely careācreates the environment needed for loyalty, growth, and better results. And weāll discuss why GMs need to spend more time in the service department, where the real momentum lies.
Plus, Iāll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
AutoSled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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