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  • Meet Vicki Poponi, former C Suite Executive at Honda, now automotive industry advisor with Salesforce! SHe shares her firsthand experience with Salesforce as a game-changer in the automotive industry. Discover how Salesforce, a global force for over 24 years, is transforming automotive dealerships with its innovative solutions.

    Vicki delves into the essence of Salesforce for dealers, highlighting its versatility and customization capabilities. Learn how Salesforce provides an out-of-the-box solution that covers 80% of dealership needs, allowing for seamless customization through their App Store. Explore how dealers can tailor their client systems without the hassle of complex integrations, thanks to Salesforce's open API that enables developers to create add-on features.

    Unravel the power of Salesforce's Auto Cloud tailored for automotive dealers, starting from the Marketing Cloud and expanding into a comprehensive platform beyond traditional CRM capabilities. Dive into the vision of Salesforce for better customer experiences, focusing on creating seamless transitions and enhancing customer interactions throughout the sales journey.

    Discover how Salesforce empowers businesses to build personalized systems that align perfectly with their unique requirements, without the need for extensive IT support. Explore the limitless possibilities of Salesforce's platform, designed to elevate sales operations and drive exceptional customer engagement in the competitive automotive landscape.

    Tune in to gain valuable insights from Vicki's perspective on leveraging Salesforce to revolutionize automotive sales processes and deliver unparalleled customer experiences that drive lasting success in the industry.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • In this episode, we delve into the fascinating world of automotive technology innovation with Pedram Faed, Vice President & General Manager at Tekion. Discover the intriguing origins of Tekion's name, rooted in both science and heritage, including a connection to a significant era when founder Jay worked alongside Elon Musk.

    Pedram sheds light on Tekion's unconventional approach to product testing, such as acquiring a dealership to create a real-world environment for their solutions. He shares insights gained from this hands-on experience and the importance of embracing change through a focus on people and processes alongside technology.

    Exploring the setbacks faced by Tekion, Pedram reveals how they pivoted towards contactless sales during challenging times like the Covid era, leading to a shift towards mobile-forward solutions over desktop interfaces. This shift unlocked new capabilities for dealership teams, sparking a wave of innovation within the company.

    Delving deeper, we discuss the common challenges dealers face with DMS systems and how Tekion's platform addresses these issues by bridging fragmented systems and disconnected OEM portals. Pedram highlights the importance of creating an ecosystem where OEMs and dealers can collaborate seamlessly on a unified platform, driving efficiency and innovation in the automotive industry.

    Join us as we unravel the journey of Tekion, from its inception to its transformative impact on the automotive tech landscape, and gain valuable insights into the future of dealership operations and technology integration.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

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  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Meet Jasen Rice, CEO/Owner of LotPop! We delve into the critical aspects of inventory management in the automotive industry, focusing on the challenges and strategies for success when it comes to handling inventory volume and gross. We explore the key principle of "Carry what you sell - sell what you carry" and how dealers can optimize their inventory to drive sales efficiency.

    Jasen sheds light on the significance of the first 30 days in inventory turnover, emphasizing that a substantial percentage of cars, typically 60-70%, are sold within the initial 60 days. We discuss the impact of fast depreciation rates on inventory value and the evolving dynamics of managing inventory in today's market environment.

    Moreover, we uncover the importance of lead management in maximizing sales opportunities, revealing that a significant portion of leads may not immediately convert into purchases. By reevaluating how dealers engage with leads, leveraging data analytics, and refining the sales process, dealers can tap into a goldmine of potential sales from both new and aged leads.

    Jasen shares insights from a revealing study on lead conversion rates, highlighting the extended timeline for lead conversion and the need for persistent follow-up strategies. We explore the concept of "working the driveway, not the lead" and how this approach can transform dealerships' sales performance by prioritizing personalized customer interactions.

    Furthermore, we discuss the power of leveraging data, customer behavior insights, and optimized sales processes to enhance lead conversion rates and maximize inventory turnover. By reevaluating how dealerships allocate resources to leads and inventory, dealers can unlock hidden sales opportunities and drive sustainable growth in a competitive market landscape.

    Tune in to gain valuable strategies and actionable insights on how car dealerships can revolutionize their inventory management practices to boost sales performance and drive business success in the digital age!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Empowering car buyers and car dealers with as much information to enable great customer experiences and car deals! Microsoft Autos is shortening shopping time and making the experience finding a car much more fun for buyers! She tells us how it works for both parties. They are also able to provide much more personalized information to dealers when delivering opportunities to dealers to make communicating much more personalized!

    In this episode, we sit down with Lizz Callaway from Microsoft Autos as she unveils an exciting new program designed to transform the way car buyers and dealers interact. Microsoft Autos: My Garage is a game-changing platform that offers a wide array of features to help you manage your car-related needs effortlessly.

    Join us as we explore the key components of My Garage, which includes its revolutionary recall alerts system. By signing up for this free service, users can receive instant notifications about any safety recalls affecting their vehicle, ensuring peace of mind for themselves and their passengers.

    Research Microsoft Autos and learn more about My Garage's market value tool that provides accurate estimates of car's worth based on various factors, empowering buyers to make informed decisions when selling or trading in their vehicle.

    Stay informed and entertained with the latest automotive news, reviews, and videos available on My Garage. Whether you're a car enthusiast or simply looking to stay up to date with industry trends, this feature has something for everyone.

    Tune in to learn more about Microsoft Autos: My Garage and how this innovative platform is set to revolutionize the way we manage our cars.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Meet Bruce Miller, Owner & Operator, Miller Motors & G & C Auto Sales & Service, Partner!

    Join us as we follow the inspiring journey of a former salesperson turned independent car dealer, who shares his resilience and determination in the face of industry challenges. Listen as he discusses overcoming obstacles in the subprime used car market, adapting to market shifts, and maintaining a loyal team during tough times.

    Despite battling terminal cancer for eight years, Bruce's motto "All Gas No Brakes" reflects his unwavering drive towards success. Discover his ambitious goal of owning 10 franchise dealerships and his message of perseverance, goal-setting, and never giving up on your dreams, even in the face of adversity. Tune in for a story of determination, growth, and seizing opportunities during difficult times.

    Listen to his previous episode where he opens up about his life from salesperson to car dealer.

    www.millermotorswestbank.com

    🎙https://spoti.fi/3VKQqEN | 🎙https://apple.co/3TKaYKW

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    This is a thought-provoking episode! Meet Kayla Kody, an esteemed industry leader in automotive who oversees three thriving dealerships in Virginia. Through Kayla's highly modern and outside the box decision making, we delve into the transformative power of cultivating a culture that fosters employee retention and long-term success!

    Kayla candidly shares her journey of navigating the challenges of high turnover rates when she first assumed leadership roles in the dealership realm—a true "trial by fire" that sparked a realization about the critical importance of investing in people. Discover why Kayla challenges the common notion that leaders hesitate to allocate resources to training out of fear that employees might leave, posing the counter-question: what if they stayed and flourished within the organization?

    Exploring the dynamic environment of three interconnected stores brimming with collective knowledge, Kayla unveils the innovative strategies she implemented to promote collaboration and knowledge-sharing among departments. From incentivizing competitions with tangible rewards to fostering a culture of learning where veterans and fresh perspectives converge, Kayla's approach emphasizes the value of diverse experiences and continuous growth.

    Learn how Kayla orchestrates engaging training sessions that actively involve managers in observing and supporting their teams' development. By creating opportunities for hands-on learning and real-time feedback, Kayla ensures that every individual receives the guidance they need to thrive in their roles.

    Delve into Kayla's unique approach to leveraging personality tests like the Predictive Index to optimize team dynamics and empower individuals to align their career paths with their personal aspirations. Discover how Kayla identifies future leaders within her organization, using insights from assessments to inform recruitment decisions and guide employees towards fulfilling roles that resonate with their strengths and motivations.

    In this enlightening conversation, we unravel the essence of a nurturing culture that empowers employees to build enduring careers within the automotive industry. Join us as we explore the principles and practices that underpin Kayla Kody's vision for sustainable success and employee retention in the modern dealership landscape.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Eric and I drop a lot of important actions that improve dealer profitability and customer loyalty!

    Sooooo meet Eric Glass! The esteemed Senior Director of Sales Engineering and Product Enablement at CallRevu, as we explore the dynamic world of communication intelligence in the automotive industry. With over two decades of experience in enterprise SaaS, Eric shares invaluable insights into managing high-performing teams and revolutionizing the customer experience!

    💬 [email protected]

    Eric collaborates with dealership teams and gives us some techniques to leverage communication intelligence and personalize the customer journey, ultimately enhancing satisfaction and fostering loyalty among car buyers. Through call tracking software, Eric empowers sales and service teams to analyze interactions, gain new perspectives, and optimize conversions and relationships. When this is done on a reg, dealerships boost profits and CSI!

    We talk openly about how CallRevu's cutting-edge call interaction monitoring technology transforms the customer journey, leading to tangible improvements for clients. Eric provides real-world examples of how this technology has optimized processes and elevated customer satisfaction levels.

    Explore the common pain points faced by dealerships in the call handling process for both service and sales, and learn actionable strategies to address and resolve these challenges effectively. Eric sheds light on the best practices adopted by top-performing dealerships in terms of processes and accountability, offering valuable insights into achieving superior results in both departments.

    Uncover the significance of daily reporting and analytics in driving better business decisions for dealerships. Learn how data derived from call interactions can inform strategic decisions, enhance operational efficiency, and drive revenue growth. Discover how dealerships can leverage this information to gain a competitive edge and elevate the overall customer experience.

    Tune in to this episode to gain expert advice from Eric Glass on harnessing communication intelligence to revolutionize dealership operations and drive sustainable growth in the automotive industry!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Really fun chatting with Joe Shaker, the innovative car dealer and founder of Tru Video, to uncover the transformative power of technician videos in the service department and beyond. With a track record of selling over 10,000 cars annually, Joe shares his insights on leveraging video content to drive customer loyalty, profits, and eliminate doubt in the automotive service experience.

    Discover how Joe's journey began with a focus on addressing customer doubts and enhancing transparency in service work through visual aids and proof in the form of engaging videos. By embracing trust and transparency, Joe revolutionized the customer experience and set a new standard for service excellence in the automotive industry.

    Explore the impact of video content on consumer behavior, as Joe emphasizes the preference for visual communication over traditional text-based or verbal interactions. With an impressive 850,000 video views per month and over 1 million videos sent, Joe's approach resonates with modern consumers who value concise and engaging communication.

    Learn about the evolution of the Maintenance Program Inspection (MPI) tool and its limitations in effectively communicating car health issues to customers. Joe highlights the importance of video content in bridging this gap and enhancing the sales equation by providing a clear and visual understanding of vehicle problems.

    Uncover the remarkable statistic that 34% of videos were shared, indicating their effectiveness in influencing decision-makers and driving customer engagement. By sending videos to spouses or other key decision-makers, Joe's team successfully increased the impact and reach of their video content, leading to improved customer satisfaction and retention.

    Join us as we explore Joe Shaker's pioneering approach to leveraging video content in the automotive service industry and learn how these strategies can revolutionize customer experiences, drive loyalty, and boost profitability in dealership operations.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Meet Aleks Keric, General Manager of the Murgado Automotive Group in Chicago! We get into the world of used car strategies and risk management in the automotive industry. In this insightful conversation, Aleks sheds light on how managing risk can be a powerful strategy, often overlooked by operators who fail to see its potential impact.

    We explore the challenges of taking in a high volume of trade-ins on a busy day, with a slammed service department, and the risks involved in owning inventory for retail. Alex shares his unique approach to risk management, likening it to monitoring the stock market, and emphasizes the importance of focusing on at-risk cars with low demand to optimize sales.

    As a dedicated user of LotLinx, Aleks reveals how AI and machine learning tools have revolutionized his decision-making process, particularly in identifying cars that require more marketing activity. By leveraging LotLinx's VVO tool and collaborating closely with his marketing team, Alex streamlines his operations and accelerates the sales cycle, ultimately saving costs and boosting efficiency.

    Discover the innovative strategies Aleks has implemented to adapt his business in 2024, including the implementation of a strict 60-day hard turn policy. Learn how he maximizes vehicle descriptions with compelling language, incorporating ChatGPT and emojis to enhance customer engagement and drive sales.

    Tune in to this episode to gain valuable insights from Alex Carrick on transforming risk management into a strategic advantage and optimizing used car operations in the ever-evolving automotive landscape.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    I’m standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures.

    Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process.

    Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention.

    Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales.

    Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability.

    Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing!

    Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager

    http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | [email protected] | 864-909-6038

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    I'm standing alongside Autosled Co-Founder, Dave Sperau and Mike Buerger, the Marketing Director, to explore the latest feature of their innovative technology revolutionizing dealer transportation! 🚘

    Autosled, often described as the "Uber for dealer transportation," has recently launched a groundbreaking feature—the direct-to-consumer model. I can testify to how easy it is to use when you need a transporter to move your car! I recently utilized the Autosled app to effortlessly transport my car from South Carolina to Colorado. It was seamless! No more lifting a finger or making endless calls—just one upfront price with no hidden fees.

    Discover how this tech company continuously refines its products by testing new features, gathering feedback, and enhancing the user experience. Autosled's commitment to excellence shines through as they bridge the gap between dealers and transporters, now extending their services to everyday consumers.

    In a world where online purchases are on the rise and consumers seek options beyond their local market, Autosled's innovative approach caters to the evolving needs of both dealers and customers. Learn why some dealers prefer to entrust transportation to Autosled while others appreciate the hassle-free link that streamlines the process for their customers.

    Find out the driving forces behind Autosled's expansion into the consumer market and how they are reshaping the landscape of transportation services! Don't miss this insightful conversation with the minds behind a game-changing technology that's revolutionizing the way we move vehicles across distances!

    💥Contact these guys!💥

    💬Dave Sperau, [email protected]

    💬Mike Buerger, [email protected]

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Join my live conversation on stage with Michael Thomas and Daniel Govaer, esteemed colleagues, clients, and friends, renowned for their leadership roles at a high-performing Mercedes dealership. With years of experience and a shared passion for cultivating excellence, Michael and Daniel offer invaluable insights on attracting and retaining top talent in the competitive automotive industry.

    Michael and Daniel share their insights and strategies into the art of building a thriving organizational culture that fosters employee loyalty and engagement. From modern incentives to the significance of team building through community initiatives, they emphasize the importance of creating a workplace where individuals not only excel professionally but also feel valued and supported.

    Sharing their innovative approach to leadership, Michael and Daniel highlight the power of trust, communication, and individual empowerment in driving team success. They discuss the pivotal role of asking thought-provoking questions and encouraging open dialogue to understand employees on a deeper level and nurture their potential.

    Unveiling their secrets to employee retention, Michael and Daniel reveal the impactful strategies they implement, from quarterly surveys and team feedback mechanisms to small gestures like free ice cream Fridays and personalized incentives. By instilling a sense of trust, empowerment, and genuine care within their team, they have created a culture where employees feel valued, motivated, and inspired to deliver their best work.

    Discover the keys to building a high-performing team, fostering a culture of trust and empowerment, and nurturing lasting relationships with employees as Michael and Daniel share their wisdom and experience in this insightful episode. Tune in to learn how you can attract, retain, and empower the right people to drive success in your dealership and beyond.

    Daniel Govaer, Dealership Executive | Check out his LinkedIn!
    The Michael Thomas Method | 330.595.4580 direct | www.themichaelthomasmethod.com 💬[email protected]

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    The dynamic sales expert, Steve Roessler with Drive Centric is slaying the sales game with his modern and fun sales tactics focused on what he terms "conversational commerce."

    Reflecting on the seismic shift in the sales landscape, Steve discusses the transition from the stagnant 2023 vibes, reminiscent of waiting for opportunities like Jabba the Hutt, to the proactive and engaging approach required in 2024 - the era of conversational commerce and building customer retention.

    Unpacking the essence of relational selling in the current sales climate, Steve emphasizes the importance of getting to know the customer on a personal level and steering away from traditional transactional approaches. Drawing parallels between effective communication and a Christmas tree, he illuminates the significance of modern CRM tools in fostering lasting relationships with clients.

    Delving deeper, Steve shares insightful tips on leveraging memes for improved communication, embracing two-way interactions, and infusing fun into texting to engage customers effectively. Furthermore, he sheds light on the power of video sales games and the evolving landscape of video conferencing in the sales process.

    Join Steve and I as we laugh and make jokes while unraveling the secrets to unlocking sales success in 2024 through innovative communication strategies, customer-centric approaches, and a dash of fun that will transform salespeople into Jedi masters of the conversational commerce realm. Tune in to discover how you can elevate your sales game and cultivate meaningful connections with your customers in the digital age!

    💬 Steve Roessler, [email protected]

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

    Mitch Kudler, is the Vice President of Fixed Operations with Price Simms Family Dealerships that includes 14 prominent dealerships in California. Not only is Mitch a respected colleague in the automotive industry, but he's also a longtime friend whom I deeply admire.

    In this insightful interview, Mitch shares the best strategies in fixed operations, focusing on mastering the basics to provide exceptional customer service. Discover how Mitch trains advisors to read customers effectively, creating a comfortable environment that guides customers through the service process seamlessly. Learn why Mitch emphasizes evaluating individuals' energy levels during hiring, knowing that it will directly impact their performance on the job.

    Mitch's dedication to excellence is evident in his hands-on approach to training, including a specialized 30-minute "train the trainer" module for service advisors. Find out why Mitch prioritizes the presence of the service manager on the drive during the crucial first two hours of the morning, setting the tone for a successful day.

    Join us as Mitch reveals his customer-centric philosophy, where a structured cadence ensures that everyone in the organization, from customers to employees, GMs to owners, and the factory, prioritizes the customer experience above all else. Tune in to gain valuable insights from Mitch Kudler on elevating fixed operations and putting customers first in the automotive industry!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Join Alex Karpyza, a seasoned expert in AI & machine learning for over a decade! I ask him to sneak away from the convention to break down AI and machine learning for dealers inventory into simpler terms for us.

    He makes it sound so simple when he touches on how AI simplifies complex data to understand the past and predict the future, considering various factors such as demand, market trends, environmental influences, and economic changes.

    Learn how AI recommendations can revolutionize inventory management for dealers, enabling them to proactively address issues before they become problematic.

    Explore how AI constantly learns from its outcomes, empowering you to make informed decisions and stay ahead of the curve in the dynamic automotive industry.

    Uncover the power of AI in analyzing data points and identifying key engagement factors for success, providing valuable insights for dealers to optimize their strategies.

    Imagine the possibilities with AI - from monitoring every car on dealer lots to predicting market trends and adapting in real time. Let AI crunch millions of data points and guide you with live predictions throughout the day.

    Discover how AI can streamline your workflow and highlight flagged cars that are either overpriced or under-advertised, offering a comprehensive solution to keep your business competitive and thriving.

    Tune in to our live podcast and unlock the potential of AI for your dealership – revolutionize your approach and stay ahead of the game with expert insights and innovative solutions!

    Alex Karpyza, LotLinx, Vice President RevOps Program, Product, Enablement, Business Development - [email protected]

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

  • As a colleague in the biz, I watched Mike and his partners go from working out of a house to building a wildly successful company! I invite you to listen to Mike Lane, the visionary co-founder of Dealer.com, a trailblazing company that soared to success with a staggering $1 billion cash exit and his remarkable entrepreneurial journey! In this exclusive interview, he generously shares his invaluable insights on leadership, values, resilience, and innovation that propelled him to the pinnacles of success.

    Listen to his riveting narrative as he recounts the gripping tale of building a company from the ground up, navigating the challenges of scaling operations, and ultimately orchestrating a monumental acquisition by an industry titan! He opens up on pivotal lessons he gleaned along the way, the strategic vision that fueled his endeavors, and the unwavering commitment to excellence that defined his entrepreneurial spirit.

    From the highs of innovation to the lows of adversity, Mike candidly discusses the trials and triumphs of his entrepreneurial adventure, offering advice and pearls of wisdom for aspiring entrepreneurs and leaders seeking to carve their own path to success. Learn how his experience shaped his new ventures and how the lessons learned continue to resonate in his entrepreneurial endeavors.

    Tune in to this captivating conversation as Mike Lane unravels the blueprint for building and scaling a thriving company, encapsulating the essence of grit, determination, and strategic foresight that underpin every entrepreneurial conquest. Join us as we uncover the untold story behind the rise of a visionary leader and the legacy he forged in the journey of entrepreneurship.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

  • I use ChatGPT everyday in my sales process and I use it in dealerships with both Service & Sales teams. I save hours by leveraging this tool to come up with human like responses on tons of topics.

    There are ways to use this tool more effectively and I share some scenario's along with my journey in discovering how to best use this thing!

    Product knowledge, service jobs, handling objections, follow up texts and emails, engaging questions...actually....endless topics!

    No more basic messages! You literally just leveled up! 👊🎯

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Diving into the world of financial empowerment for dealership professionals. In this special episode, I sit down with Robert Bacharach, RB Wealth, a seasoned expert in financial planning and a Chartered Retirement Planning Counselor, who has a unique perspective as a former car salesperson who once struggled with the uncertainties of commission-based income.

    Rob Bacharach, Financial Planner
    CERTIFIED FINANCIAL PLANNER™
    RB Wealth, President
    Ph: (704) 727-7129
    Email: rob[email protected]
    Website: www.wealthrb.com

    Rob draws from personal experience to shed light on the challenges faced by dealership salespeople and service advisors, discussing the reluctance to save and invest when paychecks are unpredictable. We explore the spectrum of savers, from those who excel at saving to those who struggle, and provide guidance for those unsure of where to start.

    In an era of heightened financial pressures and tighter profit margins, we emphasize the importance of financial education and preparedness. As commission checks fluctuate and business levels out, stress often arises from the lack of financial planning, potentially leading to job dissatisfaction and decreased productivity.

    Our conversation delves into the critical aspects of financial planning, including creating budgets and strategies that accommodate variable incomes. We tackle the pressing issue of how to save and invest effectively, providing actionable insights and practical advice for navigating the complexities of financial management in a commission-based environment.

    Join us as we uncover essential strategies for financial stability and growth, offering valuable tips on investing during times of income variability. Don't miss this insightful episode, designed to support dealership team members in achieving their financial goals and securing their future.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

  • Gabe and JP are two top sales managers at a top 5 Kia dealership! Not that long ago before Raul Gomila took over as GM this store wasn’t even ranking amongst Kia peers.

    Within 1.5 years leadership changed the culture and sales process strategy. Everything became about guest experience and smashing it!

    I got the opportunity to be a partner in their success. I have trained with them since the start of 2020. Watching them rise up gives me all the proud feels! Even selling over 500 cars a month! Becoming 3rd in the nation for new car sales! They kill it! Always focused on winning!

    I watched their managers take on roles as trainers and coaches and execute regular exercises to ensure the team is consistently sharp! I asked Gabe & JP to share some of their strategies with my listeners with the intent to encourage others to do the same. Invest in people and watch the team win together!

    They lead consistently successful sales training meetings. These industry leaders open up about their unique approaches to training and developing their sales teams, offering valuable insights into the key components of their training programs.

    They share a wealth of knowledge about the activities and initiatives they employ to ensure consistent and effective education for their teams. They discuss the impact of their training programs on their teams' performance and provide invaluable advice on navigating the ups and downs of implementing consistent dealer education.

    They also shed light on the pivotal role of leadership, detailing how their general manager instructs sales managers and demonstrates effective training and coaching techniques on a daily basis. They share real-world examples of challenges they've faced and conquered, offering a candid look at the trials and triumphs of dealership sales training.

    In addition, these guys reveal how they measure the effectiveness of their training programs, providing practical insights that can benefit sales managers and leaders across the automotive industry!

    Tune in as we uncover the secrets to successful dealership sales training and gain invaluable knowledge from these industry trailblazers. Whether you're a seasoned sales manager or a budding automotive professional, this episode is packed with actionable advice that will elevate your training and leadership skills to new heights!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

  • This is not AI that everyone is saying they have in their product. Machine learning is much more intricate than many know about! It's far more robust and uses pattern recognition, data-driven decision making and iterative improvement when given a set of data to recognize and compute.

    Ask ChatGPT, what is machine learning!

    Machine learning is revolutionary yet Len Short, CEO & Founder of LotLinx has been leveraging it for years to help dealers make on-point inventory decisions that increase profitability and move cars faster!

    In our in-depth chat, we delve into the specifics of the 2024 inventory predictions and the prevailing market risks within the automotive industry, spanning both new and used vehicles. Our discussion encompasses vehicle sales projections, with a particular focus on the evolving landscape of the EV market in 2024. We shine a spotlight on the financial risks that dealers face in managing their inventory and how the current market dynamics are influencing their buying and selling decisions.

    Len provides valuable insights into the identification of specific vehicle segments that are becoming increasingly risky due to affordability challenges and shifting consumer preferences. We explore pricing implications, including the impact of markdowns for unsold inventory, and how dealer decision-making directly affects associated risks.

    Tune in to gain a comprehensive understanding of the intricate interplay between machine learning, market dynamics, and dealership inventory management!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    🔥Check out our sponsors!🔥

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W