Avsnitt
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This week, Taylor finally gets an opportunity to sit down and have a chat in person with Silkstone Group’s CEO, Travis Hesketh, a fellow entrepreneur whose journey through professional motocross and a formidable construction career epitomizes both resilience and grit. Travis details his transition from the high-speed world of motocross to the equally challenging construction industry, illustrating how his competitive spirit and lessons from the racetrack have propelled his entrepreneurial ventures. Throughout the conversation, he shares candid insights into the setbacks that shaped him, including a significant legal ordeal that resulted in prison time but ultimately redefined his approach to business and life. Together, Travis and Taylor provide a profound look into overcoming adversity as well as harnessing personal growth and strategic thinking to manage and grow a construction business with passion.
Along the way, listeners are treated to an intimate exploration of Travis's background, from his early days in motocross to establishing a thriving construction business. The discussion delves into the core attributes—such as risk-taking and vision—that link Travis’s past experiences to his current success, while also highlighting his commitment to family and integrating them into the fabric of his business. Key points covered include Travis’s strategic reasons for entrepreneurship over traditional employment, the impact of his incarceration on his personal and professional outlook, and his forward-looking plans for his business and family legacy. As you will hear, today’s episode presents a compelling testament to the power of resilience and the relentless pursuit of passion amidst life's myriad challenges, serving as a beacon of inspiration for anyone striving to overcome personal hurdles and succeed in the demanding construction industry.
Topics:
Travis's personal and professional background
His entrepreneurial spirit
Travis's legal issues and incarceration and their profound impact
His decision to start his own construction company
Balancing the demands of business with family life
His future aspirations for his business and the legacy he hopes to leave for his family
The role of personal growth, spirituality, and faith in shaping Travis's life after his legal challenges.
How Travis’s background in motocross and his personal adversities have equipped him with unique skills for managing and growing his business
Quotes:
"I've been through hell, and I'm not back yet, but in and out, it feels like all the time."
"If it was easy, everybody would be doing it."
"I've always sort of been an entrepreneur. My roots were dirt bikes, motocross."
"I obsess about whatever it is that I'm into."
"I always aspired to be like those who were doing better than me."
"I would look at a blank canvas of whether it's a forest or a field and I would have a track built in my mind."
"I've made some bad decisions, I guess, that have led me to where we're sitting, but I have no regrets."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Silkstone Group: https://www.silkstonegroup.com/ -
With apologies to all his other guests, Taylor welcomes “probably the smartest person” he’s “ever had the chance to interview” to the podcast - the mastermind behind Trunk Tools, Dr. Sarah Buchner. Among her many achievements, Sarah is a Stanford MBA Graduate, holds a PhD in Civil Systems Engineering and Data Science, has been named a Forbes ‘30 Under 30’ honoree, and is, most proudly of all, a carpenter. Today, she and Taylor dive into her fascinating journey from working in the field to becoming a tech entrepreneur and a pioneering CEO who is effectively transforming the construction industry.
Illuminating the transformative power of integrating advanced AI technology, Sarah details how this cutting-edge approach revolutionizes construction by enhancing efficiency, reducing errors, and tackling the critical challenges of labor shortages and project management inefficiencies. She goes on to unveil the inner workings of Trunk Tools, revealing how the platform utilizes AI to manage vast quantities of construction data, representing a revolution in traditional construction methods, impacting everything from high-rises to infrastructure projects. Delving beyond the technology, Dr. Buchner also offers personal reflections on overcoming adversity, her unwavering entrepreneurial spirit, and her path as a female leader in a male-dominated field. Her conversation with Taylor here today is a compelling narrative of perseverance, innovation, and the power of technology to drive groundbreaking changes in one of the world's most essential industries.
Topics:
Dr. Buchner's journey from carpenter to CEO of Trunk Tools
The pivotal role of AI in revolutionizing construction practices
The development and impact of a health and safety app
The crucial roles of education and perseverance in overcoming challenges and achieving success
Transition challenges and successes from manual labor to a leadership role
Insights into Trunk Tools' use of AI
The broader application of AI tools in construction
Dr. Buchner's reflections on breaking barriers as a female leader in a male-dominated field
Her ongoing commitment to innovation in construction technology
Quotes:
“I love being in construction, don't get me wrong, but I am in construction completely involuntarily.”
“How can I be running or managing a team of people where it's so dangerous that like somebody dies?...And I was decided that that's not how we should live still.”
“I just felt like I can actually impact bigger amounts of people. And yeah, since then I've been doing software in the construction industry.”
“I've always had an entrepreneurial mindset…I was just like, how can I make money?”
"The distance traveled means more to me than the point where I'm at.”
"We build the brain behind construction.”
“We're working on automating the boring parts of construction that nobody really wants to do…where people show up to do the parts of their job that they actually want to do, that people are safe, and people are incentivized in the right way.”
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Trunk Tools: https://trunktools.com/ -
Saknas det avsnitt?
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Luke Payne, President of Western Excavation, returns to the podcast today to join Taylor for a candid exploration of the intricacies of entrepreneurship, resilience, and work-life harmony. Their discussion, filled with personal anecdotes and professional advice, touches on the importance of a supportive family foundation, the concept of a "zero-fail mentality" for business success, and the evolving landscape of leadership and success in the modern world. This is a truly enlightening episode which not only illuminates the paths to navigating the construction industry's challenges, but also probes the societal shifts influencing work ethics and personal fulfillment.
Luke and Taylor go on to address practical aspects of business management, such as tackling seasonal operational challenges and the benefits of digital project tracking. In addition to emphasizing the significance of venturing into new business territories and reevaluating traditional operational methods to enhance efficiency and productivity, this talented duo also ventures into motivational strategies for employees, suggesting innovative approaches to foster a motivated and engaged workforce. Through a blend of poignant stories and insightful discussions, they offer a multifaceted perspective on balancing the demands of a thriving business with the priceless moments of family life. As you will hear, this episode stands as a testament to the power of resilience, adaptability, and the relentless pursuit of success, encapsulated in the journey of navigating the complexities of the construction industry while cherishing the value of family time.
Topics:
The significance of camaraderie and support among entrepreneurs
Key attributes essential for success in the construction industry
The concept of a "zero fail mentality"
The importance of family involvement in achieving a balanced work-life integration
The role of spousal support in navigating business and family life
Insights into the challenges of managing a construction business
Exploring digital solutions for enhanced job tracking and project management
Employee incentives and creating a culture of transparency and shared goals
Societal shifts in the perception of success
Quotes:
"You need to have grit, mental toughness, and be competitive. At the same time, you need to be friends with the people you compete with."
"Having a zero-fail mentality means putting yourself in a position to not fail."
"I think people value time over possessions now."
"We are called to suffer in business. We are called to suffer in life because it helps us reach that future potential."
"You know, Taylor, you gotta make time for your family.”
"I'm going to go to the places that people don't want to go, or it is a harder area, and there's risk of people breaking into your equipment, stealing your equipment, but I'm also going to charge for that."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Western Excavation - https://westernexcavationnd.com/
Dirt Bags Podcast - https://dirtbagspodcast.com/
Luke Payne on LinkedIn - https://www.linkedin.com/in/luke-payne-86752119a/ -
The legendary “Dozer Dave” Turin, a stalwart of gold mining from the acclaimed series Gold Rush and the brain behind America's Backyard Gold, joins Taylor here today to share his journey from civil engineering to becoming a venerated figure in both television and gold mining. This episode delves into the heart of gold mining, touching on the historical significance, the personal narratives intertwined with the quest for gold, and the evolution of mining depicted through television. Dave's stories offer a panoramic view of the mining landscape, revealing the challenges of starting anew in the industry, the critical role of family support in his ventures, and the indomitable spirit required to pursue the lustrous allure of gold.
Dave’s latest series, America's Backyard Gold, emerges as a tribute to the enduring legacy of mining in North America, where he intertwines the thrills of discovery with the personal stories of those he encounters along the way. Listeners are treated to behind-the-scenes insights, heartwarming tales of resilience, and Dave's reflections on the environmental and regulatory challenges facing today's miners. This narrative-rich exploration into gold mining goes beyond the mere extraction of a precious metal, highlighting the human experiences that color the industry and the technological advancements that continue to shape it. Dave’s conversation with Taylor serves as a testament to the unexplored potentials still hiding within the earth, promising adventure and camaraderie to those willing to listen to the land's whispered secrets. Join us on this golden journey where history, human interest, and the pursuit of gold converge into an unforgettable adventure.
Topics:
Dave 's journey from a civil engineer to a celebrated figure in the gold mining industry
The dual nature of gold mining
The critical role of family support in mining ventures
Personal growth through the lens of gold mining
Behind the scenes of gold mining reality TV shows
"America's Backyard Gold" as a homage to the history of gold mining
The value of community within the mining industry
Dave Turin's insights into the modern challenges of gold mining
Quotes:
"There are still a lot of states that will let you go out with a pan or a highbanker and a shovel."
"You're out there in the beautiful outdoors and it's physical work, so it helps you stay in shape."
"Gold fever is pretty real. People get really passionate about it."
"Gold is a big part of Canadian history and a big part of America's history."
"If we take time to listen to somebody's story, everybody's got a story, and it's interesting."
"I love the history. I love to hear people's stories."
"There's still gold out there to be found."
"I've been doing this for 15 years, and I know of two successful gold miners that are on a smaller scale."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Dave’s website: https://dozerdave.com/
Dave’s Instagram: https://www.instagram.com/grdozerdave/
Check out Dave Turin’s new show 'America’s Backyard Gold' streaming now on Discovery Plus: https://www.discoveryplus.com/gb/show/americas-backyard-gold -
In today’s exclusive episode, Taylor takes center stage, embarking on a solo journey filled with invaluable insights gleaned from questions sourced directly from the CONEXPO-CON/AGG Instagram community. Delving into the heart of the construction industry's challenges, Taylor fearlessly addresses topics such as cash flow struggles, the significance of hard work in entrepreneurial endeavors, and the intricate dynamics of family-owned businesses. Through candid anecdotes and unfiltered reflections, Taylor offers a raw and authentic glimpse into the realities of running a thriving construction company while navigating the complexities of personal life.
Throughout the episode, Taylor provides practical advice on an array of pressing issues, ranging from stress management and strategic decision-making to the art of cultivating genuine connections with both employees and clients. From dissecting the nuances of financial management in the construction sector to advocating for authenticity in marketing strategies, our host leaves no stone unturned in his quest to empower professionals within the industry. Join Taylor on this enlightening solo expedition as he offers open and honest responses to those questions uppermost in the minds of listeners, and navigates the ever-evolving landscape of entrepreneurship, construction industry dynamics, and the relentless pursuit of equilibrium between professional success and personal fulfillment.
Episode Highlights:
Financial Management: Taylor provides insights into the challenges of maintaining cash flow in the construction industry
Entrepreneurship and Hard Work: Drawing from personal experience, Taylor emphasizes the value of hard work and perseverance in entrepreneurship
Balancing Work and Family Life: Taylor opens up about working with family and the struggles of balancing the demands of work with personal responsibilities
Marketing Authenticity: Discussing effective marketing strategies, Taylor underscores the importance of authenticity and understanding one's audience
Team Dynamics and Hiring Decisions: Taylor shares his approach to hiring and team management
Strategic Decision-Making: Through anecdotes and examples, Taylor explores the process of making strategic business decisions, including when to say no to projects
Audience Engagement and Feedback: Taylor encourages audience engagement, inviting listeners to suggest future podcast topics and share feedback
Quotes:
"The best thing about what I get to do every day and market for Ken White Construction is I am my audience."
"Hard work will always outshine someone who is just smarter."
"The best form of marketing is having someone who understands your goals and audience creating your content."
"If you're struggling to attract construction workers, take a look at your content."
"We try to figure out if the person is a good fit. If they are, great. If not, we try to see if there is anything that can be corrected."
"Don't make a boring elevator music video to attract someone who wants to run an excavator."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/ -
Katie Kelleher, aka “Katie Cranes”, an increasingly prominent, award winning figure in the construction industry joins Taylor for what turns out to be her first visit to the podcast today. Katie’s journey from a sales background to her current role as a crane operator and technical development officer exemplifies the importance of seizing opportunities, and embracing career transitions. Her experiences within the industry shed light on the challenges faced by women in traditionally male-dominated fields, underscoring the need for greater representation and visibility.
By leveraging social media platforms like LinkedIn, Katie advocates for diversity and inclusion, inspiring others to pursue careers in construction and challenging stereotypes along the way. As Katie shares her firsthand experiences, the discussion highlights the multifaceted challenges encountered by workers in the construction industry. From gender disparities in personal protective equipment (PPE) to the lack of workplace flexibility, Katie emphasizes the need for tailored solutions that cater to the diverse needs of all workers. Through anecdotes and reflections, she demonstrates the importance of addressing seemingly small issues that can significantly impact workers' comfort, productivity, and overall well-being. Ultimately, Katie's journey serves as a powerful testament to the resilience and determination required to effect meaningful change in the construction sector, driving towards a more inclusive and sustainable future for all workers.
Topics:
Katie's transition from sales to construction
Advocating for diversity and inclusion
Leveraging social media
Navigating career transitions
Overcoming adversity
Empowering the next generation
Driving positive change
Challenges in construction
Quotes:
"I didn't have any women that I knew that worked in construction, so it was a leap for me to think I could do this."
"I thought, 'We need to flood images out there, I need to get more images of women doing different things out there.'"
"You go to an office, you start a new office job. People go, 'Oh, this is Katie. Welcome, Katie. Here's your new desk. Here's your new pen.' You went into construction, everyone's like, 'Get on with it.'"
"You go to bathrooms, women's bathrooms on construction sites, like, Lord, sometimes there are women's bathrooms, sometimes they're used as a storage cupboard."
"There's these little things that we can change to make people's lives better and less uncomfortable."
"We just expect them to plow on like workhorses and get things done. There's no flexibility in the workforce."
"In order to make any change, it has to be everyone.”
"The best times of my life I've had are on site."
"Every little thing that I do, everything that I get invited to, absolutely blows my mind every single time."
"It's about people. I love people, and I love getting different people in from different areas of the industry to tell their stories because that's the best way to sell the industry."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Katie Cranes: https://katiecranes.com/ -
Taylor welcomes Brian Dietz, Co-owner of Bob Dietz and Sons Inc., to the podcast today, and together, they turn their spotlight on achieving enduring success in the construction industry, particularly as a family-owned construction business. Brian shares his personal journey, instilled with an outstanding commitment to excellence and a strong work ethic passed down through generations. The podcast spotlights the potent force of teamwork, harmonious family dynamics, and technology's role in propelling their enterprise towards a prosperous future. Stressing the importance of nurturing a supportive and collaborative work environment as the foundation for success within these unique enterprises, this episode offers invaluable insights into the construction industry, where passion, technology, and strong relationships converge to drive growth and operational efficiency.
Within their illuminating conversation, Taylor and Brian explore various critical themes deeply rooted in the construction realm including the legacy of family businesses, strong stakeholder relationships, evolving roles, and the immense impact that attending CONEXPO can have upon a business. They also examine scaling complexities, technological transformation, effective teamwork, lessons from debriefs, and the cultivation of a vibrant company culture. Taylor and Brian go on to express their enthusiasm for future expansion into new frontiers like deep utilities and seizing technology-driven growth opportunities. In essence, today’s enlightening episode sheds light on how embracing technology and upholding a collaborative ethos are essential components for a flourishing family-owned construction business in the ever evolving construction landscape.
Topics:
Family legacy in construction
Harmonious family collaboration
Building strong relationships
Role transition for efficiency
Scaling challenges
Technology's impact
Consistency and teamwork
Lessons for Improvement
Quotes:
"You get out of it what you put into it."
"You win together or you lose together."
"You have to bring all this extra equipment and tools, and there's just a lot. You're making a thousand extra decisions a day."
"We're trying to create a more organized and efficient system."
“We bought our first excavator because we saw it at the 1985 CONEXPO. And then it just kind of led from there and grew…I mean the show has been huge for us in just being educated.”
"People can talk about how they think everybody's a team, and we're one big happy family. But it's like, well, are you really?"
"You have to value every member of your team. If you don't have that, if their wife doesn't like you because they wanted to go on vacation and you're like, 'No, you can't go again,' you're just hurting yourself."
"The productivity is unbelievable. When you hear people complaining about the technology and saying you're not a 'real' operator, I get a kick out of that."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Bob Dietz and Sons Inc.: https://www.bobdietzandsonsinc.com/ -
This week, Taylor is joined by legendary leader of Blount Contracting and BuildWitt CFO, Randy Blount, who shares his inspiring journey of taking his family business to simply incredible heights of success. Together, they also dive into such essential themes as leadership, accurate job costing, and the intricacies of managing overhead costs, providing invaluable insights for professionals aiming to enhance the construction industry.
Throughout this engaging episode, Randy shares his wealth of expertise, offering listeners some of the tools and knowledge they need to navigate the financial intricacies of the industry effectively. Emphasizing the importance of distinguishing true overhead from indirect expenses, Randy notes that misclassification can impact project profitability assessments. He also delves into the complexities of equipment-related costs, offers practical insights into accurate financial reporting, and introduces the concept of using "revenue per employee" - a strategic metric for construction companies to enable effective growth planning and proactive business management. Randy’s insights, as shared here today, into making informed decisions, optimizing costs, and planning for sustainable growth, ultimately contribute to the entire construction industry's ongoing improvement. You do not want to miss this opportunity to access the wisdom of this giant in the construction field that can absolutely transform your construction business and the very industry itself.
Topics:
Transitioning into leadership roles and shaping a business's future
The impact of job costing complexities on profitability
Distinguishing between indirect and administrative overhead costs
Accurate project estimation and long-term cost management
Challenges, opportunities, and the need for continuous improvement in construction
Harnessing financial insights and effective management for growth and success
Key financial management topics, including true overhead, equipment expenses, revenue per employee, and growth planning
Quotes:
"I tell people all the time, “Some people say I'm smart. I'm not sure if I'm smart, I think I'm just too dumb to quit."”
"You learn by your mistakes.”
"It doesn't matter how good your operational team is, if you get a bad estimate, it is really, really hard to overcome a bad estimate."
"Sometimes it's having the confidence to hold your position when maybe everyone else around you is not."
"We also did a five-year plan for our growth. And five-year plans are really like a plan, you know? Who knows if it's actually going to happen. But it's helped us put into perspective like, hey, we wanna grow this much over five years."
"Take care of the business, and the business will take care of you."
"Use the numbers, but then also weigh some of that experience.”
"Don't be afraid to reach out to somebody who, you know, isn't in your region but does something similar, and just be like, “Hey man, I'm trying to understand some construction finance stuff. This is what I'm struggling with. Do you have any insight?"”
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Randy’s LinkedIn Page: https://www.linkedin.com/in/randy-blount-04a895a/ -
The visionary behind Dig-It Digital GPS, EJ Herron, joins Taylor on the podcast this week for a fascinating journey through the cutting-edge realm of construction technology. Together, they explore its profound impact on the industry's efficiency and precision, and the exciting possibilities that lie ahead. Whether you're a construction professional seeking to stay at the forefront of industry advancements or simply intrigued by the latest in technological innovation, this episode promises an engaging and informative experience.
As shared here today, EJ's personal odyssey, from his early encounters with Caterpillar to his role as a trailblazer for technology adoption at SITECH South, provides a riveting narrative of the construction industry's evolution, exemplifying the transition from conventional practices to the transformative power of GPS and 3D modeling. His discussion with Taylor also delves into the pivotal role of GPS technology on construction sites, demystifying the intricacies of base stations, satellite corrections, 3D models, and machine sensors. As you will hear, the real triumph lies in the profound impact on precision, efficiency, and a dramatic reduction in rework. Today’s episode lays bare the imperative for construction companies to embrace technology as a formidable competitive advantage, quelling the apprehensions surrounding its adoption and highlighting the benefits that extend far beyond improved project outcomes. With glimpses into the future, including the potential for autonomous machinery, EJ and Taylor leave no doubt that the construction industry is at the precipice of an exciting technological era, one that EJ will be documenting and showcasing to the world at each momentous step along the way.
Topics:
EJ's transition from traditional excavation to embracing modern construction technology
The pivotal role of GPS technology in construction
The competitive advantage gained by construction companies through technology adoption
Strategies for integrating GPS technology into construction projects and winning bids
The future of technology in construction
Attracting a new generation of talent through technology's appeal to younger individuals
Leveraging social media's reach and influence to connect with employees and clients in the construction industry
The impact of technology on improving project precision and efficiency
Some real-world examples of technology’s success in construction projects
Quotes:
"We're still trying to get people on board to use 3D just to begin with."
"People with the technology are just going to get the work done a lot cheaper and a lot faster.”
"What we're seeing is the past three years in construction have obviously been wild times."
"What keeps you up at night? How do you solve that? Is it a labor issue? Are you having a problem attracting new operators? Technology can help with that."
"You don't have to go to college if you don't want to. You can consider a trade. You can consider going to work."
"It's not hard because I enjoy it and I enjoy working with the people and helping them and seeing them succeed."
"Small customers, big customers, everybody gets an advantage with using technology."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu: https://www.komatsu.com/
Dig-It Digital GPS Linktree: https://linktr.ee/digitdigitalgps -
Aaron Witt: Putting People First to Transform Construction
Taylor welcomes self-proclaimed “Chief Dirt Nerd”, Aaron Witt, to the podcast today for an insightful discussion on construction, entrepreneurship, and personal growth. Currently the CEO of BuildWitt - a services, media, and software business focused on the infrastructure and mining industries - Aaron's incredible journey to this role, as shared here today, highlights such pertinent themes as consistency, personal branding, and the balance between authenticity and professionalism in the digital age.
Aaron shares his humble beginnings in construction and the pivotal moment when he decided to share his experiences on social media, leading to the creation of BuildWitt. He also delves into challenges he has faced along the way, emphasizing the importance of daily habits, gratitude, and self-reflection amidst rapid growth and success. Together with Taylor, he explores critical topics within the construction industry, such as mental health, workforce development, and personal responsibility. They stress the need for leadership in addressing workforce challenges, the importance of breaking the stigma surrounding mental health, and how businesses can support employee well-being for improved overall success. The episode also previews the upcoming Dirt World Summit, an event focusing on leadership and workforce development in construction, promising valuable insights and networking opportunities. Listen in today, ‘nerd out’ with Aaron, and learn about the profound impact this inspiring pioneer is having upon the combined worlds of social media and construction.
Topics:
The chance encounter that sparked Aaron's passion for construction
BuildWitt's evolution and its impact upon the construction community
How consistency and daily habits drive Aaron's success
Balancing authenticity and professionalism in social media
Self-reflection and gratitude amidst rapid growth
Leadership and workforce development in construction
Breaking the stigma attached to mental health in construction
Personal responsibility and business impact on wellness
The Dirt World Summit: Empowering Construction Professionals
Quotes:
"I know I'm on the right path. I just need to take it one step at a time. I don't need a home run. I just need base hits."
"I don't know what I'm doing on social media. I don't find myself all that good at it. But I think, if nothing else, the only secret, the only principle I've adhered to for seven years now is just consistent storytelling every single day for seven years."
"It's monotonous, it's boring a lot of days, but it stacks up and creates something so extraordinary."
"They would get a significant return on investment for whatever they spend on helping their people be healthier."
"It's going to be a good time, dude. I'm excited. I know a bunch of people that are going... It's going to be a good time. It's going to be awesome."
"Leadership is not exclusively reserved for business. It is about your family, your friends, your community... it applies to your entire life."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
BuildWitt
Dirt World Summit -
SAMHSA's National Helpline: 800-662-HELP (4357)
The National Helpline provides 24-hour free and confidential referrals and information about mental and/or substance use disorders, prevention, treatment, and recovery in English and Spanish.
Suicide and Crisis Lifeline: 988
Just Dial 988. The 988 Suicide and Crisis Lifeline provides 24/7, confidential support to people in suicidal crisis or mental health-related distress.
In today’s truly riveting episode of the CONEXPO-CON/AGG Podcast, Taylor engages in a captivating conversation with Denis Cashman, co-owner of Stone etc. Ltd., uncovering a multifaceted journey that resonates with themes of entrepreneurship, masonry, team dynamics, and personal transformation. The discussion expands to the intricate process of assembling the right team, where Denis shares recruitment insights and the significance of trusting employees who have a history with the company. Additionally, the conversation underscores the value of creating a conducive learning environment for apprentices and junior team members, shaping the future of the industry.
However, this podcast transcends the boundaries of a typical business dialogue. In a deeply personal and inspiring segment, Denis courageously shares his battle with addiction, a journey that served as a pivotal turning point in his life. He narrates his triumphant story of recovery, emphasizing the significance of seeking support and refocusing on personal growth. The remarkable transformation continues as Denis's newfound dedication to fitness and triathlons emerges as a powerful force, not just in enhancing his physical health but also fortifying his mental well-being. The pillars of honesty, open-mindedness, and willingness are explored as indispensable elements in Denis's voyage towards recovery. This episode stands as a testament to the resilience of the human spirit, the pursuit of self-discovery, and the quest for a more fulfilling and meaningful life within the construction industry.
Topics:
Entrepreneurship and masonry
Starting from the ground up
Building a strong team
Pushing boundaries
Journey of self-discovery
Addiction and mental health in construction
Understanding alcoholism
The power of spirituality, honesty, open-mindedness, and willingness
The impact of Denis’ transformation on his personal and professional lives
Quotes:
"We've structured our business into two divisions, really, where… we share the universal goal of providing a good product for our clients."
"Time is money. And training guys cost a lot of time and a lot of money."
"When driving into oncoming traffic seems like the best way out, something needs to change."
"I've been given the gift of being able to step back and look at a problem and deal with it. Not necessarily how I want to deal with it, but how it should be dealt with."
"I like the idea of coming to work in a relaxed environment, and I want the guys to feel the same way."
"A new set of motives and ideas now dominate my life."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Stone etc. Ltd.
Get help with substance abuse (Canada)
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Mental Health America (USA)
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Denis’ phone number: (613) 818-9759 -
Amy Underwood, widely recognized as the_digger_girl, brings her charismatic and insightful perspective to her conversation with Taylor here today. Amy, a plant operator hailing from Scotland, shares her remarkable journey within the construction industry, transcending traditional gender stereotypes and championing blue-collar careers for both women and men. Her narrative underscores the vital importance of representation for women in construction, an industry often dominated by men, and she passionately advocates for introducing construction as a viable career choice at an early age, fostering diversity, and challenging outdated perceptions. She also delves into the unique challenges women face when balancing motherhood with a career in construction, emphasizing the need for supportive policies within the industry.
Amy's expertise extends to her work with various brands of machines, including Kubota and Hyundai, where she harnesses the transformative power of tilt rotator attachments. Together with Taylor, she explores the diverse applications of heavy machinery, from residential construction to handling different terrains and ground materials. Their conversation spans geographical challenges, technological advancements, competition, and collaboration within the construction industry. Additionally, Amy provides valuable insights into content creation and the intricacies of managing a prominent social media presence alongside her fulfilling career. You will definitely want to tune in to this special episode here today that not only illuminates the dynamic world of heavy machinery and construction, but addresses some key components that will prove crucial to ensuring the continued success of the construction industry itself in the future.
Topics:
Amy's exceptional success in a male-dominated construction industry
Her family roots in construction
Amy's unintentional rise on social media platforms
The importance of introducing construction as a viable career option to young minds
The unique challenges women face when balancing motherhood with construction careers
The transformative influence of tilt rotators in construction
Diverse applications of heavy machinery
Technological advancements and collaboration
Quotes:
"I just started posting digger pictures on a digger girl page because none of my friends were interested there."
"Young girls have got parents who let their kids watch me on TikTok and YouTube, and they know that they can do that, and that is an opportunity."
"I honestly think we need to get into schools from a younger age and show that a job in construction is an opportunity for boys or girls."
"I didn't know any other female in Scotland that I knew of who ran excavators. There's plenty of truck drivers, but no excavator drivers."
"It's not all glam. It's not all sitting in a nice brand new 50-ton Hyundai, getting pictures taken. You've got to get your hands dirty and get stuck in about it."
"The love for blue collar, it's got to be there. You’ve got to love it."
"I think it should be totally fair for that and make it a bit easier for women who do have kids."
"I love all platforms for different reasons - I love YouTube the most because I can show the most on that."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Amy's Linktree -
Taylor welcomes James Stiksma, the founder of Canadian Septic, to the podcast today for an indepth look at his unique journey from corporate sales to the world of septic installations. James’ dedication to excellence and his strategic approach to positioning within the market are discussed as are the evolution from subcontracting to equipment ownership, and the careful balance maintained between specialization and diversification in the septic industry. Additionally, the episode touches upon the integration of family dynamics into business and James' future aspirations.
Together, Taylor and James review the intricacies of septic system installations, covering the challenges, successes, and effective strategies within this specialized field. As you listen in, you will gain an exclusive understanding of the operational aspects of running a septic business as well as the paramount importance of professionalism and high-quality work. Valuable insights into the septic industry and the significance of maintaining industry standards, certifications, and the commitment to delivering exceptional service to clients are highlighted throughout. Join Taylor and James today for this fascinating tale of one man’s significant career transition and gain a rare behind the scenes glimpse into a top-of-the-line, full-service septic company along the way.
Topics:
James’ unconventional path from corporate sales to septic installations
Shaping Canadian Septic's growth trajectory
Balancing specialization and diversification in the septic industry
The integration of family members in the business
James's visionary perspective
Exploring streamlining operations and growth challenges
Emphasizing high standards, certifications, and professionalism
Addressing labor shortages and the complexities of finding skilled personnel
Professionalism and quality workmanship
A unique installation challenge
Valuing integrity and accountability
Future aspirations for Canadian Septic
Quotes:
"I started looking for different businesses to buy and can honestly tell you, I did not expect to end up where I did when I started that process."
"We're not the cheapest guys out there either. And I'm quite proud to say that. So in order to help a customer appreciate or understand, I'm there answering questions that they have.”
"We're not turning equipment every day. We're not doing installs every single day. We'll mix it in with some other stuff."
"The family side of things, it's just so intertwined in everything that we do. It's the reason we do what we do.”
"We're trying to find more ways to streamline...have somebody come to audit your business. And see if there are some technologies that can help streamline some of it and run your business a little bit better."
"The issues with finding people and everything like that...yeah, it's one of those things that's up in the air and we're still working our way through it to try and figure out what the best next steps are for us."
"It's a matter of keeping our guys busy, doing things that make the most amount of money...and make sure that we have everything that we need because we offer a warranty all over to our customers."
"When things got hard, we stood up and we took care of it...being able to stand there and stand behind our work."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Canadian Septic -
Excavator operator extraordinaire, Liam Bryan, better known as @diggerbry on social media, joins Taylor for a very special episode of the CONEXPO-CON/AGG podcast. Starting out as a bricklayer and eventually becoming an expert excavator who captivates online audiences with his finesse in asphalt fine grading, Liam’s journey within the construction industry is a truly remarkable one. Today, he shares details of this journey, highlighting his dedication and determination, as well as the thrill of creating engaging content on social media.
Liam’s tale is one of breaking barriers, defying skepticism, and proving that age and background are no hindrance to achieving excellence, all while advocating for better opportunities for future excavator operators. With unparalleled enthusiasm, Liam’s online presence showcases his exceptional excavator operating skills, leading him to become a beacon for the next generation of excavator operators, encouraging them to follow their dreams in the field. Delving into the camaraderie and pride within the construction industry, Liam's captivating videos celebrate the joy and passion of his work, promoting construction careers to a broader audience through the power of social media. Listen in today and prepare to be inspired by Liam’s journey of self-discovery, as he proves that social media in construction can, indeed, be done differently, and that personal growth and success know no bounds in the construction world.
Topics:
Liam Bryan's unique journey from bricklayer to social media sensation in the construction industry.
Embracing the challenge of fine grading asphalt
Overcoming skepticism and age-related obstacles
Showcasing the camaraderie and pride within the construction industry
The impact of social media in promoting construction careers to a broader audience
Liam's pursuit of excellence and determination to break barriers
His journey of self-discovery, from laborer to esteemed excavator operator
The importance of finding mentors and support
Harnessing social media to promote a positive image of construction careers
Quotes:
"I just want to inspire everyone around the world to be a machine driver because, myself, it wasn't an easy way to get in. And I just want to show everyone it can be easy.”
“For laborers now to see where I am, they just can't believe it. And obviously, I just want to show them that it is possible."
"I am really shocked the amount of people it has wowed, really.”
"I've always had things come in my path to push me. I could have easily just said, “I'll leave it,” but I've always taken it as motivation and that's why I feel like I am where I am now because I've just never given up."
"I thought right then, ‘I'm going to start posting my work on LinkedIn.’ And ever since I had done that, it was just crazy, the comments and all the support I had, and it really showed me that I was doing a good job."
"I did a Tarmac video. So this Tarmac video, I got 7 million views, and it was probably my 8th video I posted…It took me about six months to gain 9000 followers. And then after that video, I gained 30,000 followers just off the bat in about three weeks."
"I just want to really showcase to people how it can be and how fun it can be.”
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Diggerbry
Liam on LinkedIn -
This week, Taylor welcomes Trey Bohannan, widely known as Treybodirt on TikTok, to the podcast. A seasoned entrepreneur and equipment enthusiast, Trey’s insights here today offer a masterclass in leadership and work-life balance. Together, he and Taylor explore his remarkable journey in the landscaping and construction industry, starting from his humble beginnings as a young lawn mower to his meteoric rise as a successful business owner. Along the way, Trey emphasizes the importance of equipment care, team camaraderie, and the timeless allure of older machinery.
Their discussion highlights the qualities of effective leaders, the significance of investing in employees, and the need for a healthy equilibrium between professional and personal life. Trey's wealth of experience managing a business is distilled into valuable lessons and practical advice for aspiring entrepreneurs. Moreover, his passion for antique tractors shines through as he shares captivating stories of his collection and his involvement in a charitable event for the Make-A-Wish Foundation. The episode culminates with Trey and Taylor's thought-provoking exploration of success, emphasizing the profound impact of personal values, nurturing familial bonds, and cultivating meaningful relationships. Join these two learned professionals here today for a wealth of valuable information and advice as well as a hefty load of laughs that will leave you equal parts educated and entertained.
Topics:
Trey's humble beginnings and gradual expansion in the landscaping industry
The allure of using and maintaining older equipment in a technology-driven world
Encouragement for aspiring entrepreneurs to learn hands-on equipment repairs
The significance of cash flow and effective expense management
Trey's exceptional organizational skills in optimizing team workflow and productivity
The practicality of utilizing two-way radio systems for communication on job sites
Cultivating leaders within teams and learning from others in the industry
Making necessary adjustments based upon lessons learned from past mistakes
Quotes:
"We check all the fluids. We tighten tracks, we dig out tracks. And don't get me wrong, there's a lot of times we don't. But if it's a rainy day, if there's an opportunity, we're in the shops working."
"I'm decent at working on the older stuff, too. This new stuff today is expensive."
"The first hour of the day is the most important. Let's get in here and I try to clock everything every morning. We’ve got a certain time framework. Everything needs to be out onto a job."
"A good bird dog is born no different than a good leader. But they have to have training too. They have to watch others to be on point."
"Learn from your mistakes because you're going to make them every day."
"Success is a good man that raised his family and did everything right - that's success."
"I had a lot of people come up to me that I hadn't seen in 10 or 15 years and say, 'Man, I appreciate you did this for my Dad,' or ‘this for my grandparents’ or whatever."
"Everybody will notice you if we're going to go through this life, let's just pop a wheelie and ride it on through."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Treybodirt on TikTok -
Welcome to another exciting episode of the CONEXPO-CON/AGG podcast as Taylor discusses the logistics of building a successful excavation business with his guest, Travis Gemmell, Founder of Walnut Grove Excavating. Today, Travis recounts his remarkable journey from the corporate realm to becoming a passionate business owner in the dirt industry, and shares invaluable insights into the importance of cash flow and strategic planning when starting a business. He also reflects on the challenges and lessons he has learned along his journey, and emphasizes the immense impact of having a dedicated and reliable team, as well as the unwavering support of family.
In this enlightening exchange between Travis and Taylor, they explore the diverse facets of running an excavating business, the recession-proof nature of the wastewater and septic industry and the dynamics of hiring and managing a young and motivated crew. Together, they go on to discuss the pivotal role of social media in building a strong reputation and attracting clients, as well as how Travis successfully combines quality workmanship with strategic social media utilization to showcase his completed projects and stand out in the industry. The daily responsibilities of an excavating business owner, the balance between being on-site and managing operations, and the secrets to maintaining a thriving business are shared as well. Today’s episode offers a wealth of insights into the challenges, rewards, and essential factors that contribute to success in the dirt industry. Whether you're an aspiring entrepreneur or an industry professional, Travis's story here today will undoubtedly inspire you to pursue your own passion and allow you to gain valuable insights into building a successful business in the world of excavation.
Topics:
Travis's transition from the corporate world to entrepreneurship
Factors influencing Travis's decision to start an excavating business
Challenges and financial considerations in starting a business
The importance of building a reliable and skilled team in the industry
The impact of family support and work-life balance on Travis's journey
The recession-proof nature of the wastewater and septic industry
Social media’s role in showcasing projects and attracting clients
Some of the challenges in running a construction business and managing employees
Quotes:
"There's so much work, there's so much expense, there's so much cash flow that you really can't let your finger off the pulse."
"I will work 24 hours a day to not fail."
"It's not even really the 25 people you have employed. It's multiplied by their family, multiplied by X amount of different things that that's going to impact."
"There are days that it's like if I just had one guy with me, how simple this would be."
"It's one of those deals where it's like, I don't know how you can afford to rent. You're better off buying everything."
"I love cheering you on. I'm in the background. I love watching what you do, and I love watching these other guys and talking to them."
"People are going to talk about you at the dinner table, whether you like it or not. It's going to be your decision whether it's a good conversation or a bad conversation."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Walnut Grove Excavating -
Today marks a very special episode as Taylor welcomes none other than the President and Owner of Ken White Construction to the podcast - his father, David White. Beyond the bonds of family, Taylor and David share a remarkable partnership and friendship that has shaped their journey together. Their fascinating conversation here today constitutes an exploration of such topics as their business's humble beginnings, navigating the challenges of the construction industry, and embracing a diverse range of projects.
Together, this dynamic duo unveil the transformative moments that have left an indelible mark on both their business and personal lives, and highlight the qualities of perseverance, adaptability, as well as the power of technology along the way. Drawing upon their own experiences, they review the importance of weathering tough times and adapting to changing circumstances, the delicate art of taking calculated risks, and striking a balance between caution and ambition. As the discussion unfolds, the evolution of technology becomes a focal point, with David's initial uncertainty giving way to the realization of the vast potential offered by platforms like Instagram and YouTube. Through engaging storytelling and open conversations, this father and son combo shares unique insights into building success in both business and life, inspiring listeners to embrace challenges, nurture resilience, and chart their own path to success.
Topics:
The challenges faced during the early days of Ken White Construction
The transformative moment of Taylor joining the business
Lessons learned from financial hardships
Adaptability during tough times
Taking calculated risks and finding a balance between caution and ambition
The evolution of technology and its impact on the construction industry
The growth and success of Ken White Construction and the role that family plays
The importance of a strong company culture, employee development, and adapting to attract and retain talented individuals
David’s evolving role as the business transitions to the next generation
Quotes:
“Going through tough times is a good business lesson.”
"You're going to hit some hiccups in life, and you've got to adjust on the fly. COVID taught us that."
"Don't go too crazy and extend yourself out too much at a long distance. Set yourself up better for the 'what if' moments."
"The key is to have a resilient mindset and embrace both caution and ambition. It's about finding the right balance."
"The evolution of technology has opened new doors for our business. Platforms like Instagram and YouTube have been game-changers."
“The people that were asking the questions and thinking, ‘What are you doing?” - the business guys - they are trying to catch up and they're following you and they're telling me about the stuff that you're posting.”
"It's a great family-run business... we're setting it up for future generations, and that's the whole goal in the business for me... I think we're headed in the right direction for sure. And it's about the family and the future."
"The success of a family business over three generations that you do today can be the success of tomorrow. And I think that that's really, really exciting to highlight."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Ken White Construction -
Ep. 139: Building from the Ground Up: Tips from a New Construction Business Owner
On today’s episode, Dylan Mercier, owner of D2 Contracting, joins Taylor for a discussion centered on a number of topics, beginning with Dylan’s journey into the construction business and his decision to start his own company. Their conversation further focuses on the challenges that come with running a business in the industry, including underbidding and finding good employees. The two also reflect on their recent trip to CONEXP-CON/AGG, the largest construction trade show in North America, and Dylan shares his experience with renting equipment and why he decided to invest in a skid steer. He also emphasizes the importance of creating a positive work environment for employees and reveals his passion for infrastructure work, specifically water, sewer, and storm utilities.
Together, Taylor and Dylan go on to highlight the power of social media in the construction industry, exploring how it can be used for branding, gaining a following, and finding employees. They stress the importance of networking with competitors and sharing information to help each other grow, as well as the significance of adapting to changes in the economy and finding new opportunities. Overall, Taylor and Dylan’s discussion here today shines a brilliant spotlight on the fact that, in the construction industry - as in so many other industries - hard work, dedication, and a mindset that prioritizes the well-being of employees and investing in their personal growth are key to the long-term business success for which we all strive.
Topics:
Dylan's journey into construction and starting his own company
Challenges of running a construction business, including underbidding and finding good employees
Bonding over love for industry and the CONEXPO-CON/AGG experience
Networking opportunities and excitement for future trade shows and technology advancements
The importance of, and different ways to utilize, social media in construction
Renting vs. owning equipment and the importance of quality candidates for a business
Investing in employees' personal growth and well-being to create a positive work environment
Adapting to changes in the economy and putting in time and effort to grow in your career
Quotes:
"Networking is everything in our business, whether people want to admit it or not."
"Renting is not fun…but again, you bill for it all and you make it work."
"The work doesn't come to you. You’ve got to go out there and get it. You’ve got to chase it."
"I want to make it a place that people want to show up to work every day because there's a lot of places where people don't want to come to work."
"It’s a mindset you have to have if you want to run a successful business because if you don’t, it may work for a while, but it’s not going to work forever."
"You definitely have to put in that work before you can just get to be the top guy or the number one dog. In this industry, especially, you have to put the time in before you can really just shine."
"There’s always enough work to go around for everybody."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Dylan on TikTok -
Live at CONEXPO-CON/AGG with Dana Wuesthoff
Taylor welcomes a very special guest to the podcast today, and he does so in an equally special location. Dana Wuesthoff, the show director for CONEXPO-CON/AGG, the largest construction trade show in North America joins Taylor at the Expo itself to discuss the planning and logistics involved in creating such a huge and hugely successful event. As the show director, Dana oversees a team of people and service vendors that work tirelessly behind the scenes to bring the event to life, and today she highlights the immense coordination and teamwork necessary for such an event to happen, and the importance of having this dedicated team to work with and rely upon. She and Taylor go on to discuss the many benefits of attending events like CONEXPO-CON/AGG, including the opportunity for attendees to connect with others, share ideas, and solve problems together. Additionally, they describe the new community zone that was introduced this year to provide a space for attendees to recharge and connect with one another.
Delving into the details of the CONEXPO-CON/AGG show in Las Vegas, our duo reveals that it is one of the largest construction shows in the world, covering over 6 million gross square feet with over 2.8 million net square feet dedicated to exhibit booths alone. They note that the show is organized by the Association of Equipment Manufacturers, along with two other industry associations, and offers over 175 educational sessions put together by the organizers and industry associations. The many interesting panels and discussions taking place at the event, as well as the variety of educational opportunities available within the exhibitor booths are also reviewed. In essence, today’s exceptional episode highlights the vital role that events like CONEXPO-CON/AGG play in not only bringing people together, but also advancing the industry, and providing invaluable educational and networking opportunities - truly an episode and event that you can’t afford to miss.
The Finer Details of This Episode:
Dana Wuesthoff and her role in producing the Expo
The planning process for the show
The immense coordination and logistics involved
The dedicated team of vendors and service partners
What Dana enjoys most about the show
Some challenges in running outdoor events
Setting up the largest exhibits
The takedown process
The new community zone
The show’s organizers
The educational opportunities available
Quotes:
"I kind of grew up in our services and I'm kind of like a giant project manager. There's a whole team of people, an army of people and service vendors that all work behind the scenes. We plan for three years to bring this event to life."
"I'm planning 2026 already. I have been for a while. I think some of my team probably hates me a little bit because I'm like, 'Yeah, '23 and '26 at the same time.'"
"That is the equivalent of lifting over 3,000 African Bush elephants, that's what that translates to."
"All these wonderful exhibits with the dirt and the aggregates and everything up there, the equipment on there, that was 175 dump trucks coming in, just dropping that stuff in."
"My favorite part is literally just seeing the people all coming together and seeing connections."
"We know how big the show is. We know how tired your feet can get, but really, you just wanted a place to sit down, get your devices charged, kind of recharge yourself a little bit, have a snack or a beverage."
"These three industry associations are really the ones behind the CONEXPO-CON/AGG together."
"We have over 175 different educational sessions that we, as the show, put together."
Links:
Taylor White on LinkedIn
To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
Komatsu Homepage
Dana Wuesthoff on LinkedIn -
Paving the Way for Online Success with Matt Stanley
In this episode of the CONEXPO-CON/AGG podcast, host Taylor White speaks with Matt Stanley, a paving foreman, marketer for American Pavement Specialist, and founder of Raised on Blacktop about the themes of marketing, branding, and company culture in the construction industry. Stanley begins by sharing his family's history in the paving business, with three generations working for their family's company. The two then go on to discuss Raised on Blacktop, a merchandise and marketing company started by Stanley in 2020, and the success it has brought him. The family dynamic within the business is explored, with Stanley sharing how his mother instilled the importance of getting along with his brothers, which has translated into a successful working relationship.
Throughout the conversation, Matt and Taylor touch on various topics such as social media engagement, branding, and consistency in content creation. Stanley emphasizes the importance of starting small and growing organically, and how his diverse background has influenced his brand's street feel. They also discuss the significance of fostering a positive company culture, which Stanley believes has contributed to his business' success. Join these two experts in the field here today to gain valuable insights into the paving industry and learn more about the importance of branding and company culture in business growth.
Topics:
Taylor’s upcoming live podcast at CONEXPO-CON/AGG 2023
Stanley's family and their history in the paving business
American Pavement Specialists
Raised on Blacktop
Building a brand organically
Seeking inspiration outside of the industry
Company culture and employee retention
Fostering a positive work environment
The challenges Matt experiences in balancing work and running his brands
The importance of consistency
Matt’s vision for the future of his brands
The importance of perseverance and maintaining a positive mindset
Advice for aspiring influencers
The machines that Matt’s company will have on display at the show
Appreciating the hard work that goes into achieving big moments and taking time to enjoy them.
Quotes:
"Growing up, I get chills when I say this, because it's so important that my mom made sure that we all got along. There was no you hate your brother. It was none of that. From a young age, it was like, that's your brother. When you get older, they're going to be the only ones you could trust."
“A lot of people think we have a lot more guys than we do, but we're pretty lean and mean. We all wear a lot of hats.”
"Everybody's path to being that high number, being an influencer, is so different than everyone else's."
"I always look for inspiration outside of our industry."
"I want my brand to represent hustle. I want it to represent it could represent basketball, racing, skateboarding, but more so, going back to like, hustle, family business, getting up early, working hard."
"I think that needs to happen organically and I could see it happening in the next couple of years with both the brands, same as you."
"I don't like seeing what other people are doing so that I remain focused on my content is what's coming from my brain and not somebody else's."
"To get in the influencer brand deals game, you do kind of have to give out free work to begin with."
"But to post good content and get paid for it, it's, like, very hard to do."
"I enjoy the most getting to meet these manufacturers in person."
"Got to definitely live in the moment there and appreciate all the hard work because I'm not too good at that."
Links:
Taylor White on LinkedIn
To learn more about the 2023 CONEXPO-CON/AGG Show and to register, go to: https://www.conexpoconagg.com/show-experience
Komatsu Homepage
Raised on Blacktop
American Pavement Specialists - Visa fler
