Spelade
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Happiness is a state of mind (trạng thái tinh thần) and the feeling expressed (cảm xúc được thể hiện) when things are going great. It is what we feel when we get our first car, buy our first house or graduate (tốt nghiệp) with the best grades. Happiness should be distinguished (phân biệt) from joy (niềm vui). When joy is a constant state of mind, happiness depends on events (sự kiện) in our lives.
The opposite (đối ngược) of happiness is sadness which is a state of negativity (sự tiêu cực) in the mindset. When we remain sad for an extended period of time (một khoảng thời gian dài) it can lead to depression (trầm cảm). To avoid this state of mind we must always remind ourselves of happenings (những điều xảy ra) in our lives that make us happy.
It is important that we find positive things (những điều tích cực) in our daily lives to get excited about and feel the happiness.
Bài nghe được thu âm bởi Callum Nguyen (fb.com/callum.nguyen) | Đăng ký khóa học luyện nói của thầy trên Edumall tại https://bit.ly/CN-Edumall hoặc Unica tại https://bit.ly/CNUnica
Nếu bạn có thắc mắc hoặc muốn liên hệ hợp tác, vui lòng kết nối trên Facebook hoặc website www.nguyencanhtuan.com
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Bài nghe được thu âm bởi Callum Nguyen (fb.com/callum.nguyen) | Nếu bạn có thắc mắc hoặc muốn liên hệ hợp tác, vui lòng kết nối trên Facebook hoặc website nguyencanhtuan.com
PROS AND CONS OF ADVERTISING
Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.
Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. It may inform us about the features of the new iPod or a new smart phone or spell out the need to have a cancer check-up.
Control
Relative to other marketing and communication methods, most specifically public relations, advertising messages are largely in the control of the advertisers. When you pay a medium to place your message, you typically have ultimate control over the position, timing and construct of your ad. This allows your business to develop the right messages, and which media best reach the intended audience.
Flexibility
As noted, you have a number of media options in delivering advertising. Essentially, any communication channel where multiple people congregate is a possibility. Additionally, you can present messages one time, multiple times or tell a long-running story through an ad campaign. This allows you to evaluate the effectiveness of your ads and make ongoing adjustments. You can also choose between long-term, brand messaging which helps you develop an image for your brand, or short-term promotions to attract immediate traffic and sales.
Costs
The most obvious drawback of advertising is the costs. Large companies invest millions of dollars a year in advertising. Television ads are very expensive. Production costs range from $100,000 to $500,000 for national ads, and placement can be as much as $500,000 for a 30-second prime-time spot on national network. Small companies are usually even more limited. Budgets of a few thousand dollars are typical for some small, local companies. This immediately eliminates TV options and leaves companies hunting for inexpensive media such as local newspapers and radio.
Uncertainty
Companies have been increasingly concerned with accountability and return on investment in advertising. This is especially true when they hire ad agencies to develop and deliver campaigns. To succeed, companies often spend even more money in market research.
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Music has a divine power (sức mạnh thần thánh) . It is a great source of entertainment. It binds (gắn kết) people together. It brings back several fond memories (những kỷ niệm đẹp) from the past. Music is loved by the mankind (loài người) and is essential for its well-being (sức khỏe).
Music is known as the Universal language (ngôn ngữ toàn cầu) because it knows no boundaries (giới hạn). It flows freely beyond the barriers (rào cản) of language, religion (tôn giáo), country, etc. Anybody can enjoy music regardless of his age.
Music has been one of the main sources of entertainment since the ancient times (thời kỳ xa xưa). During the earlier times, when there were no televisions, internet connection, video games or any other way to keep oneself entertained, music helped people combat boredom (xua tan sự nhàm chán).
Doctors around the world have started including music therapy (liệu pháp) as a part of various medical treatments (việc chữa trị y khoa). As a part of this therapy, the patients listen to music. They also compose music, play different musical instruments (nhạc cụ) , dance and chant. Music is indeed a great way to boost (cải thiện) the quality of life.
Music Helps Combat (đánh bại) Fears (nỗi sợ hãi)
Each one of us is dealing with some fear or the other. While some are worried about their future others keep stressing about their past events. People also suffer from different kinds of fears such as fear of walking on a busy road, fear of staying home alone, nervousness (sự lo lắng) of attending a social event. While some of these fears are momentary (tạm thời) others are inherent (luôn tồn tại sẵn) and difficult to overcome. Music can help combat fear and make you feel better during situations (hoàn cảnh, tình huống) that make you anxious (lo lắng).
Bài nghe được thu âm bởi Callum Nguyen (fb.com/callum.nguyen) | Đăng ký khóa học luyện nói của thầy trên Edumall tại https://bit.ly/CN-Edumall hoặc Unica tại https://bit.ly/CNUnica
Nếu bạn có thắc mắc hoặc muốn liên hệ hợp tác, vui lòng kết nối trên Facebook hoặc website www.nguyencanhtuan.com
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The popularity (sự phổ biến) of Social Networking sites has rapidly (nhanh chóng) increased over the past few years. Social networks provide (cung cấp) many kinds of services and benefits (lợi ích) to its users like helping them to connect with new people, share opinions, and stay in touch (giữ liên lạc) with old friends and family.
Social Networking gives people an opportunity (cơ hội) to meet new people around the world. Users of these sites have access to millions of profiles from around the world.
Popular Social Networking sites are built in such a way that they are very much user friendly (thân thiện với người dùng). Most sites are so easy to navigate that they require (yêu cầu) very little knowledge of the internet.
Most of the popular Social Networks allow users to create groups. These groups allow like-minded people (những người cùng sở thích, suy nghĩ) to share their interests and hobbies (mối quan tâm & sở thích). A group acts just as a club whose membership is open to anybody who share similar interests.
Most of the highly popular social networking sites like Facebook and Twitter are free which makes them open to everybody. These sites mostly make their money through advertisements (quảng cáo). Other ways these sites make money is through extra features like games and other applications which should be paid by the users.
Bài nghe được thu âm bởi Callum Nguyen (fb.com/callum.nguyen) | Đăng ký khóa học luyện nói của thầy trên Edumall tại https://bit.ly/CN-Edumall hoặc Unica tại https://bit.ly/CNUnica
Nếu bạn có thắc mắc hoặc muốn liên hệ hợp tác, vui lòng kết nối trên Facebook hoặc website www.nguyencanhtuan.com
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Advantages of Online Shopping
Shopping online ( Mua sắm online) has quite a few benefits ( có khá nhiều lợi ích) , especially during the COVID-19 pandemic when in-person shopping is either limited (bị giới hạn) or nearly impossible (gần như không thể)
Purchasing plane tickets (Mua vé máy bay) , groceries (đồ thực phẩm) , household necessities (đồ dùng trong nhà) , or office supplies (đồ dùng văn phòng) has never been more convenient (tiện lợi) than it is right now.
Online stores can also be quite competitive (khá là cạnh tranh) with prices (giá cả) and products (sản phẩm) , providing shoppers with a wealth of options (nhiều lựa chọn) that brick-and-mortars (cửa hàng trực tiếp) may not have.
But it can feel overwhelming (khó khăn, choáng ngợp) to compare prices, reviews, and products without having the ability to physically see the items (hàng hóa) .
Aside from being able to shop from the comfort of your home, or anywhere for that matter, there are many advantages of shopping online.
· Ability to shop at any time, day or night · No long lines at checkout (không phải đợi xếp hàng dài) · Packages delivered to your doorstep, without leaving the house (bưu kiện được đưa đến tận cửa) · Reading reviews and comparing products prior to making a purchase (xem review và so sánh sản phẩm trước khi mua) · Receive discount and sale notifications · No-pressure sales. You can decide at any time to abandon (bỏ) your cart (giỏ hàng) instead of completing the transaction (thay vì hoàn thành giao dịch)
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