Spelade
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Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years.
In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively. -
Tyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency.
In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns.
He dives deep into how he does email marketing to build relationships with his customers, validates new products, and achieves super successful product launches.
We also talk about how he approaches paid ads and keeps all of his marketing strategies super simple, while still growing the business. -
Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada.
Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews.
His hiring process is one of the key aspects of Pela's astronomical growth, and you'll learn it all in this episode.
