IRM Institute for Advertising and Media Statistics Podcasts

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  #10 - Latest Nordic market trends with IRMs Managing Director Madeleine Thor

  13 dec 2022· Nordic Ad Tech Review

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  This episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Please note that this episode was recorded on Nov 3rd 2022.

  • Madeleine
  • Swedish
  • Nordic
  • Madeleine Thor
  • IRM Institute for Advertising and Media Statistics

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