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Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.
Episode Timeline:
1:40Vince's Transition from journalism to healthcare PR
4:00Vince's favorite stories that he's covered
6:15How journalism skills benefit PR strategies
8:25Overview of Sunrise Health Communications
11:50Common mistakes in healthcare PR messaging
13:15Why clients sometimes screw up their own messaging
14:25Tips on how to get earned media through press releases
17:25Vince's quarterly press releases
20:00Wall Street Journal hops on the story
22:05WeatherBug's fantastic press release
24:45Vince's thought leadership Philosophy
Key Takeaways:
- Why press releases with strong data and visuals get top-tier media coverage
- Relationships with journalists are crucial for healthcare PR success
- Why being a journalist is a big help in PR
This episode’s guest:
• Vince Galloro on LinkedIn
• Sunrise Health Communications on LinkedIn
• Sunrise Health Communications' website
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Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search.
Key Takeaways:
- Building B2B credibility
- The Trust Engine Framework
- Crafting quality thought leadership
Episode Timeline:
1:25Josh's journey from trading floors to PR
4:00The steps to finding your unique talents
4:45What's happening at Propllr?
5:50Understanding deep tech
7:24Two levels of B2B technology
8:00The Trust Engine Framework for building credibility
9:30Why is credibility so important in the AI era?
11:40Setting yourself apart in the world of AI
13:30The importance of Josh's long-form content team
16:35Why is community important when building credibility?
18:50How does Propllr maximize AI search
21:30How SEO changes will shift business dynamics
23:45Josh's thought leadership philosophy
This episode’s guest:
• Josh Inglis on LinkedIn
• Email: [email protected]
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Saknas det avsnitt?
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Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."
Key Takeaways:
- Communicating complex tech and AI ideas
- What it's like to be on "Wheel of Fortune"
- Lessons learned at Amazon
Episode Timeline:
1:25Matt's appearance on "Wheel of Fortune"
3:35How do you get on "Wheel of Fortune"?
5:40 What are the buzzers like?
7:00What's happening these days at Quest Software?
9:20The ramp-up in learning about AI
11:20How does Matt stay on top of developments in tech?
13:00 The joy of cooking
13:45How to make complex tech ideas digestible for the general public?
16:16Sports writing is more complex than it looks
19:15What were the biggest lessons Matt learned at Amazon/AWS
23:30The importance of being a humble learner
24:45Matt's thought leadership philosophy
This episode’s guest:
• Quest's website
• Quest on LinkedIn
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Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies.
Key Takeaways:
- The transition from sports journalism to PR
- How to build credibility
- How to build great thought leadership
Episode Timeline:
0:00Introduction to Scott and his background
2:25Scott's experience covering the Super Bowl
5:50Tod covered a Ringo Starr album release
7:20Scott's favorite play-by-play announcers
10:20How did Scott transition from journalism to PR?
11:55What's happening at Launch Pad these days?
13:15How do journalism skills translate to PR?
14:30Why you should never miss a deadline
16:35Scott's approach to pitches
21:30Scott's thought leadership philosophy
24:00Issues in private credit markets
This episode’s guest:
• Scott Braswell on LinkedIn
• LaunchPad Creative
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Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline.
Key Takeaways:
- Message discipline and trust in crisis
- Developing crisis communication plans
- FEMA crisis communications certification
Episode Timeline:
1:45What's it like to be the calmest person in the room?
2:45What does it mean to be FEMA-certified in crisis communication?
5:30 The ins and outs of a FEMA command center
7:00How does being an engineer help with crisis communication?
8:20The importance of message discipline
9:45Do you understate or conflate the problem?
12:00 The biggest mistake you can make in a crisis
13:30Getting everyone on the same page in a crisis
16:30How to create a crisis preparedness plan
21:30The psychology of crisis communications
This episode’s guest:
• Chris Jones of Pierpont Communications
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Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.
Key Takeaways:
- Strategies for on-the-ground activation during the 2028 Olympics
- Building international partnerships and navigating cultural nuances
- How to have a healthy and productive professional life with your spouse
Episode Timeline:
0:40Introduction to Ryan Bowling
2:00Preparing international organizations for the Golden Decade of Los Angeles sports
3:00How Ryan delivers thrills
5:00How to find a brand's story
6:30 What do you want the audience to feel?
8:30International brands need to leverage this moment
9:15Why is F1 having a surge in popularity?
10:35Telling the amazing Paralympic stories
11:45Ryan's international team
14:40How will LA's major venues be involved at the Olympics?
16:00How to work with your spouse
19:46Ryan's thought leadership philosophy
This episode’s guest:
• Ryan Bowling on LinkedIn
• Thrill Communications
• Local Action Marketing
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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.
Key Takeaways:
- Strategies for brand visibility in AI search
- The role of social media and user-generated content in AI visibility
- AI search market share and trends
Episode Timeline:
1:25The evolution of AI in search
2:50 What's happening at DKC Analytics these days?
4:00What are the most popular AI search engines?
5:00Tod was fooled by an AI hallucination
6:10DKC's AI Evolution search strategy
8:15The first steps in creating an AI strategy
9:15AI search loves Reddit
12:45AI is pulling from non-traditional sites
16:40Basic practices for AI search
18:05Does Google squash AI content?
21:20How do people get a free audit from DKC?
This episode’s guest:
• Apurva Sarkar on LinkedIn
• DKC Analytics
• For a free trial email: Apurva [email protected]
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Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.
Key Takeaways:
- The role of PR in supporting journalism
- The future of journalism
- Challenges in online publishing and content distribution
Episode Timeline:
1:00 Erin is a voracious reader
4:45PR needs to take responsibility as journalism struggles
7:15The importance of sponsored content
9:30Sponsored content shouldn't read like an ad
10:15Audiences don't mind sponsored content
11:10What does the future of journalism look like?
13:30The advantage of smaller outlets
14:10Problems facing online publishing
17:15Hope for the future of online publishing
18:45Why do journalists have an advantage in PR?
21:00Tod's thoughts on press releases
25:00Erin's thought leadership philosophy
This episode’s guest:
• Erin Dolin on LinkedIn
• The Fletcher Group
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David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups.
Key Takeaways:
- Current hiring needs in aerospace and defense
- Stealth mode startups and their strategic planning
- The role of AI in recruitment and industry innovation
Episode Timeline:
1:55Life as a Boston sports fan in Southern California
3:50Current Trends in aerospace and defense hiring
6:30Innovations in space technology
8:00How David stays on top of technology
10:20What is stealth mode for startups?
13:30What are the current hiring needs in aerospace and defense?
15:50Why do we need more propulsion engineers?
17:45How is AI changing hiring processes?
22:56Character traits of a great leader
This episode’s guest:
• David Dickey on LinkedIn
• The Patriot Group
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Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars.
Key Takeaways:
- Humanizing complex technology through storytelling
- The advent of quantum computing
- Taking a stand in thought leadership
Episode Timeline:
1:20 Stephen's favorite albums and music tastes
5:30 Current projects at Rubenstein PR
7:15 Unveiling the flying car and future tech
9:00 Media diet and staying informed in tech
11:02 Humanizing high-tech ideas for the public
14:10 Explaining quantum computing to a lay audience
16:36 The role of room temperature in quantum tech
18:26 Effective pitching and building media relationships
25:10 Thought leadership philosophy and taking a stand
This episode’s guest:
• Stephen Francy on LinkedIn
• Rubenstein PR's website
• Stephen Francy on X
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Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.
Key Takeaways:
- Adam's transition from agency life to independent consulting
- Crafting compelling brand stories
- Effective podcast pitching strategies
Episode Timeline:
0:45 Introduction and Tod Perry's background
2:25 Adam Belmont's background and expertise
3:30 Adam met his wife on JDate
4:50 Motivations for going independent
7:25 Work-life balance and location flexibility
8:30 Adam Belmont's biggest success as a solo act
10:00 Building a trusted network of collaborators
13:00 How Adam helps clients book on top podcasts
15:00 The value of long-form storytelling in podcasts
16:30 Discovering a brand's story
19:00 Creating scroll-stopping social media content
22:30 Adam's thought leadership philosophy
25:20 Analyzing the McDonald's CEO burger incident
This episode’s guest:
• Adam Belmont on LinkedIn
• A to B Strategies on LinkedIn
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Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.
Key Takeaways:
- B2B PR strategies for tech companies
- Working with high-growth companies
- Using awards to showcase growth
Episode Timeline:
1:10Jodi's Google problem
2:25Overview of Classic Bart PR's client focus and recent successes
4:05Jodi's approach to client selection
5:10All of Jodi's clients are high-growth companies
6:20How the INC 5000 companies are chosen
7:45Awards are great for AI search
10:30 When should startups start paying for PR?
12:30Finding a company's unique story
17:00Jodi's B2B software PR tactics
19:30 The importance of reusing content
22:30 Jodi's thought leadership philosophy
This episode’s guest:
• Jodi Holzband LinkedIn
• Classic Bart PR + Communications
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Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.
Key Takeaways:
- The rise of collectives and trusted partner networks
- How AI is changing the agency landscape
- How collectives allow agencies to be flexible
Episode Timeline:
1:15What are collectives and why are they important?
3:00The benefits of pre-built relationships and seamless onboarding
5:00Factors driving the rise of collectives in the agency space
6:25The impact of AI on agency models and services
7:25How Collective OS matches agencies with synergistic partners
9:27The role of AI in partner matching and collaboration
10:55Typical users of Collective OS and their agency sizes
12:20Gaps in services and emerging client needs
14:00 Can agencies still brag about using AI?
17:12The origin story of Collective OS
20:45Why agencies are shrinking and the shift towards specialization
24:25Jason's thought leadership and insights
This episode’s guest:
• Jason Flack on LinkedIn
• Collective OS's website
• @FlackThought on X
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Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.
Key Takeaways:
- How to create a successful newsletter
- Why AI is no longer a differentiator
- Effective crisis communication strategies
Episode Timeline:
1:30 Why newsletters should be niche
3:50 Who is Yury's target audience?
4:55 Yury's favorite fact
6:10 Why companies shouldn't boast about using AI
9:15 The average person's impression of AI
10:45 When should startups start investing in PR?
13:25 A PR freelancer's first look at a startup
15:45 How to place stories into top-tier media
20:20 The future of journalism
22:00 Journalists need to develop their own brands
23:35 Yury's approach to crisis management
This episode’s guest:
• Yury Molodtsov on LinkedIn
• MA.Family
• Yury on X
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Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions.
Key Takeaways:
- Developments in space exploration
- How RocketPy helps engineers simulate launches
- How Rodrigo balances entrepreneurship and science
Episode Timeline:
00:00Introduction to Rodrigo Schmitt
1:50Tod is learning about astrophysics
2:45Backpacking the Grand Canyon
5:55Exciting developments in space exploration
7:00Legal and ethical aspects of space resources
8:00AI's role in space
11:20Star trackers and space navigation using stars
13:07RocketPy: Rocket simulation and safety in space competitions
15:35RocketPy's future
18:40Mars Mission desert research stations
21:40How Rodrigo finds balance between entrepreneurship and science
This episode’s guest:
• Follow Rodrigo Schmitt on LinkedIn
• RocketPy's website and Instagram
• Stellerian on LinkedIn
• Purdue's Mars analog research facility
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Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.
Key Takeaways:
- Crisis communication best practices
- The impact of AI and ChatGPT on PR
- Matt's belief in community involvement
Episode Timeline:
0:00Introduction to Matt Levinson and his background
1:35Matt's passion for Liverpool FC
3:30Liverpool's rivals
4:50Trip to Liverpool during COVID-19 and its timing
7:30Overview of O'Connell and Goldberg PR
8:55Digital transformation in PR: From media pitching to AI
10:50The importance of press releases and digital outreach in modern PR
12:50Community work and real estate development in Florida
17:00Path to College: Supporting low-income students in higher education
20:20Balancing community service with a busy professional life
22:20Crisis communication lessons: Acting swiftly and calmly
25:15Handling emergencies: The importance of accurate information and calm leadership
This episode’s guest:
• Matt Levinson on LinkedIn
• O'Connell and Goldberg PR
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Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud.
Key Takeaways:
- What is the "Hollow Man" crisis?
- How to be a sustainable leader
- Red flags for fraud
Episode Timeline:
00:00Introduction to Kenyada Meadows
1:30Becoming a sustainable leader
3:00How burnout led Kenyada to make big changes
6:20Understanding the Hollow Man Crisis
8:20How men are dehumanized
10:30Addressing the Hollow Man Crisis
13:40How Tod's parents affected his career approach
15:15The problem of gender imbalance
18:45The importance of present parenting
21:00Nonverbal communication and building trust
23:20The Harvard three-step trick to likability
24:45Red flags for fraudsters
This episode’s guest:
• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon
• Kenyada Meadows on LinkedIn
• Executive ParentCompany's website
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Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.
Key Takeaways:
- F1's appeal to luxury consumers
- Cultural power is about shaping what people care about
- Current state of PR
Episode Timeline:
1:20Introduction to Danielle Mileno and her love of sports
2:40Danielle's work with Manchester United
4:45What's happening these days at M&C Saatchi?
5:45The rise of F1 and its appeal to luxury consumers
8:45Navigating a fragmented media landscape
10:15Building authentic relationships in micro communities
12:35Finding the right influencers for brand authenticity
14:50The amazing appeal of Shaquille O'Neal
17:35Cultural power should be the ultimate KPI
19:35Tying cultural power back to the bottom line
21:30PR is all about relationships
23:00Danielle's thought leadership philosophy
This episode’s guest:
• Danielle Mileno on LinkedIn
• M&C Saatchi Sport & Entertainment North America
• M&C Saatchi Sport & Entertainment North America on Instagram
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Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.
Key Takeaways:
- Mentorship and sponsorship are crucial for young professionals
- AI is a tool, but critical thinking remains vital
- ForceLabor.ai aims to combat modern slavery in supply chains
Episode Timeline:
0:00 Introduction to Kody
2:00 Kody's relationship with Fast Company
4:30 What's happening at Exiger
6:15 How Exiger is bringing transparency to the supply chain
7:15 Exiger's mission
9:15 Exiger's work on identifying slavery in the supply chain
10:15 Supply chain challenges in the current political climate
13:10 The power of clear communication in AEO
15:30 Short vs. flowery texting
18:55 Internal shifts in PR caused by AI
20:00 Mentoring junior PR people in the AI era
23:00 Why critical thinking is more crucial than ever
25:45 Kody's thought leadership philosophy
This episode’s guest:
• Kody Gurfein on LinkedIn
• Exiger on LinkedIn
• ForcedLabor.AI
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Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.
Key Takeaways:
- AI's effect on the comms world
- Keeping up at a time of rapid change
- Leadership in the age of AI
Episode Timeline:
1:45The genesis of 'Relentless Impact' and what it says about change
3:45Navigating change in the modern comms workforce
7:05The role of AI in marketing and PR
10:10Historical periods of change
13:20 AI for online publishing
15:50The "Relentless Impact" mindset explained
18:46Finding signal in the noise
23:12How being diagnosed with ADHD led to his new framework
23:55Leadership in the age of AI
25:10Conclusion and call to action
This episode’s guest:
• Pete Gosling on LinkedIn
• Pick up a copy of 'Relentless Impact' at DesignTech.AI
• Follow Gosling Media at GDS.Pro
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- Visa fler
