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  • Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.


     Key Takeaways:

    - Answers to common questions about PR

    - The "3 I" formula

    - Why do we need to keep making the case for PR?


    Episode Timeline:

    1:30 What inspired Amanda to write "PR Confidential"?

    3:15 Are tech people open to learning about PR?

    4:15 The difference between PR and advertising?

    5:15 PR is more than writing press releases

    6:15 The "3 I" formula for newsworthiness

    7:30 What is good thought leadership?

    10:00 Why do we have to keep selling the idea of PR?

    13:45 Why "PR Confidential" is written like an advice column

    15:00 The "confidential" parts of Amanda's book

    16:24 The PR elevator pitch

    18:00 "PR Confidential Part 2: The sequel"


    This episode’s guest:

    • Amanda Proscia on LinkedIn

    • Download "PR Confidential" for free at Lightspeed PR and Marketing



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  • Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.


    Key Takeaways:

    - How to market to diverse audiences

    - How to create successful social media posts

    - The benefits of having diverse team members


    Episode Timeline:

    1:30 What's it like being the middle child of 7?

    3:30 The importance of listening to clients

    6:15 What do marketers get wrong when speaking to diverse audiences?

    8:30 Speaking to diverse audiences authentically

    10:00 Connecting to audiences through baseball

    12:30 How diverse team members can help you deliver an authentic message

    15:00 The 15-year-old test

    17:30 What makes a great social media post

    20:00 What has Juan learned as a podcast host and producer


    This episode’s guest:

    ·        Juan Alanis

    ·        Big Oak Tree Media

    ·       "In the Business" podcast

    ·       "Latina Leadership" podcast


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  • Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.


    Key Takeaways:

    - COVID-19 increased public awareness of drug development

    - Effective messaging for clinical trials

    - The LGBTQ+ community faces challenges in healthcare access


    Episode Timeline:

    1:50    The Impact of COVID-19 on biotech communication

    3:30    Is the public more informed about the world of biotech post-COVID?

    6:30    Effective messaging for clinical trials

    7:15    How to appeal to clinical trial participants

    11:20 The challenges of accessing Capital in a bear market

    14:15 Healthcare challenges in the LGBTQ+ community

    16:40 The controversy surrounding gender-diverse care

    20:10 The impact of AI on biotech communication

    21:45 AI and ethics


    This episode’s guest:

    Megan Prock McGrath on LinkedInMacDougall Advisors

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  • Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.

    Key Takeaways:


    - The Spin Sucks story

    - Why thought leaders should be bold

    - Why Gini loves AI


    Episode Timeline:

    2:00    How to come up with podcast ideas

    3:20    Why is Taylor Swift a great marketer?

    5:00    How Spin Sucks grew from a blog to a movement

    7:00    Why ethics is the backbone of Spin Sucks

    9:15    How to define results with a client

    10:15 The PESO model

    13:15 The importance of creating authority and trust

    14:00 Gini on thought leadership

    17:00 Gini's thoughts on AI


    This episode’s guest:

    ·        Gini Dietrich

    ·        Spin Sucks.com


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  • Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.

     

     

    Key Takeaways:

    ·        How ministries are embracing social media

    ·       The importance of inclusivity in tech

    ·        Marketing challenges that ministries face in 2024

     

     

    Episode Timeline:

    2:10   What’s the most significant barrier to Black people entering senior levels in the tech world?

    3:00   The importance of learning soft skills to rise in the tech world

    5:00   Which strategies are effective at making tech more inclusive?

    7:00   The benefits of inclusivity in the workplace

    8:30  The most inspiring story to come out of ITSMF

    11:00 What if we had more organizations like ITSMF in the past?

    13:30 What types of challenges do ministries face in 2024?

    15:30 Bringing churches into the modern world through technology

    17:30 How churches are using social media to spread The Word

    19:10 The Marketing Your Truth for Businesses system

     

     

    This Episode’s Guest:

    ·        Dawn Jordan Jones

    ·        Information Technology Senior Management Forum

    ·        Black Tech Execs

     

     

    Subscribe and leave a 5-star review:

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    Contact Us!

    ·        Join the conversation by leaving a comment!

    ·        Drop us a line at [email protected].

    ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!

     


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  • Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work.

     

    Key Takeaways:

    ·        The importance of intrapreneurship

    ·        How to become an intrapreneur

    ·        Avoiding burnout at work

     

     

    Episode Timeline:

     

    1:45    Louis’ love of aviation

    3:00    Where does the concept of intrapreneurship come from?

    4:30    The birth of Louis’ book

    5:10    What is an intrapreneur?

    7:05    Why is intrapreneurship important?

    9:10    Intrapreneurs are all around us

    11:00  How to be more fulfilled at work through self-knowledge.

    14:30  How love of work can lead to burnout

    15:20  How can professional organizations help us develop?

    18:00  The early days of mobile development

    20:30  Louis’ thought leadership philosophy

     

    This episode’s guest:

     

    ·        Get the book or contact Louis at LouisGump.com

     

     

    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

     

    Contact Us!

    ·        Join the conversation by leaving a comment!

    ·        Drop us a line at [email protected].

    ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!

     


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  • Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.

     

    Key Takeaways:

    ·        How to influence altruism

    ·        The PR behind a viral vase story

    ·        How to nurture a brand

     

     

    Episode Timeline:

    1:20   What brought Paul to some of the world's most prestigious halls of government?

    4:15   How to persuade the public to support environmental issues

    6:00  The state of journalism in 2024

    8:45   Milk and Honey’s viral vase story

    12:45 The client's take on the vase story      

    14:30 You can’t force things to go viral

    15:20 The importance of “nurturing” brands

    17:30 How do you hit the zeitgeist “right on the nose”?

    19:10 Do all brands need a purpose?

    21:50 Are brands pulling back from social justice activism?

     

     This episode’s guest:

    ·        Email Paul Cohen at [email protected]

    ·        Paul Cohen on LinkedIn

    ·        Paul Cohen on X

     

     

    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

     

    Contact Us!

    ·        Join the conversation by leaving a comment!

    ·        Drop us a line at [email protected].

    ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!

     


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  • Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.

     

    Key Takeaways:

    ·        The frustrations of being a writer

    ·        Rebranding Rite Aid’s Healthy Futures initiative

    ·        Andrew Staub's personal journey with multiple sclerosis

     

    Episode Timeline:

    1:10     The frustrations of being a writer

    3:45     The joy of creative inspiration

    4:55    How to keep the creative juices flowing

    7:00     The challenges of paywalls in the news industry

    9:45     Andrew’s solution to paywalls

    10:50  The Rite Aid Healthy Futures rebrand

    15:30  The Strengthening Cities initiative

    16:55   The importance of doing good work in the community

    18:00   Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.

    22:00   How having kids can change your productivity

     

    This episode’s guest:

    • Andrew Staub on LinkedIn

    • Rite Aid Healthy Futures

     

    Subscribe and leave a 5-star review:

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    Contact Us!

    ·        Join the conversation by leaving a comment!

    ·        Drop us a line at [email protected].

    ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!

     


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  • Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.

     

     Key Takeaways:

    ·        The importance of curiosity in business

    ·        How to build a network

    ·        The power of networks

     

    Episode Timeline:

    2:30     What inspired the creation of The Nucleus Network?             

    4:00     What’s the network’s goal?

    6:02     What will complete The Nucleus Network?

    8:00     What are the lessons that Michael and Jake have learned creating the network?

    10:10   Learning the language of businesses within the network

    11:45  The importance of curiosity in business

    13:00  How to leverage The Nucleus Network

    15:15   Michael and Jake’s roles within the network

    18:40   A family interruption

    21:50   The Nucleus brand philosophy

                                                                                                             

    This episode’s guests:

    • Michael Axman and Jake Fleshner on LinkedIn

    • The Nucleus Network

     

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    Contact Us!

    ·        Join the conversation by leaving a comment!

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    ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!


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  • Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.

     

    Key Takeaways:

    How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement.

     

    Episode Timeline:

    1:50      Gina’s transition to creating her own agency

    3:06      How to create effective pitches

    5:48      Providing a “full spectrum” of client offerings

    7:00     The importance of a good media mix

    8:28      The importance of authenticity in PR

    11:41   Creating personal stories

    14:41   The importance curiosity plays in effective storytelling

    17:19   The benefits of supporting nonprofits

    20:14   How to align a brand with a nonprofit

    22:23   Gina’s future plans for Unleashed Advertising & Advocacy

     

    This episode’s guest:

    • Gina Villareal-Arcediano

    • Unleashed Advertising & Advocacy

     

    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

     

    Contact Us!

    Join the conversation by leaving a comment!Drop us a line at [email protected] Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

     

    Thanks for listening!


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  • Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.


    Key Takeaways:

    - Crisis communication strategies

    - Signs of an impending crisis

    - The state of PR in 2024


    Episode Timeline:

    1:55 What has Howard been up to since his last appearance on the show?

    3:45 What does PR look like in February 2024?

    5:00 Why the CEO should work with junior and senior agency members

    7:20 Howard's '3-Legged Stool' strategy

    10:00 The "early warning signal" in crisis communications

    12:45 Clients must understand that PR is a 24/7 business.

    14:30 The new AI crisis problem

    16:30 What are some examples of how to manage a crisis?

    23:00 Howard's concerns about AI

    25:00 Can regulators rein in AI?


    This episode’s guest:

    • Howard Waterman on LinkedIn

    • The Waterman Group


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  • April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.

     

    Key Takeaways:

    - The rise of affiliate marketing

    - The new AI crisis

    - Transparent client relationships

     

    Episode Timeline:

    1:30 April's mission to being PR into the future

    2:30 The importance of transparency at Trust Relations

    4:30 Trust runs through the entire agency.

    6:40 The importance of authenticity in PR

    8:10 Brands shouldn't get political out of nowhere.

    9:20 Is there a backlash against brands tackling social issues?

    11:30 AI and crisis communication

    14:30 The rise of affiliate marketing

    17:00 Will affiliate marketing reduce the public's trust in journalism?

    18:20 How paywalls are affecting ROI

    19:45 Facebook's crackdown on news articles

    22:20 April’s philosophy on thought leadership

    23:50 April's two podcasts

     

    This episode’s guest:


     • April White on LinkedIn

    • Trust Relations

    • Email: [email protected]

     

     

    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    • Join the conversation by leaving a comment!

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  • Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.


    Key Takeaways:


    - The power of FOCUS

    - The need for brand clarity

    - Why everyone is in marketing


    Episode Timeline:


    2:00 Why FOCUS is Eric's guiding principle

    4:20 What are the challenges of implementing FOCUS?

    5:50 The importance of stating a clear objective

    8:45 Marketing in a globalized world

    10:15 Do clients have trouble being on task as well?

    11:30 Why marketers should aim for brand clarity in 2024

    12:30 The Brand Power process

    14:30 You must know your audience.

    16:30 Blue C's work with Wahoo's Fish Taco

    18:50 Eric's approach to authenticity

    21:50 Nike's quest for female customers


    This episode’s guest:

    Eric Morley on LinkedInBlue C USA

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  • Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.


    Key Takeaways:

    - Podcast marketing tips

    - Current trends in podcasting

    - Why podcasters need to think more about marketing


    Episode Timeline:

    1:50 Tink Media's approach to podcast therapy

    5:45 The importance of borrowing from other podcast audiences

    6:25 The benefits of promo swaps

    10:15 Is true crime still king of podcasting?

    12:15 Tod's true crime voice

    14:30 Why all podcasts need a hook

    17:30 Are there too many podcasts?

    18:20 Podcasters aren't thinking enough about marketing.

    19:35 How Tod marketed the "LA's Own Marineland" podcast


    This episode’s guest:

    • Lauren Passell of Tink Media

    • Feed the Queue podcast

    • Podcast The Newsletter

    • 100 podcast marketing tips


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    • Join the conversation by leaving a comment!

    • Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!

    Thanks for listening!


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  • Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face of the iconic brand, Wing is highly sought-after to speak at global events and has made television appearances on “The Secret Millionaire” and the Food Network. Actively engaged in philanthropy having founded the California Love Drop, Wing is also the second member of the exclusive “PR 360 Three Timers Club.” Here, he discusses the importance of adding value to the lives of others, the ongoing success of the California Love Drop, and what 2024 looks like for Wahoo's Fish Taco.


     Key Takeaways:


    - The importance of being the ‘go-to’ guy

    - Why restaurants go out of business

    - The success of the California Love Drop


    Episode Timeline:


    2:00 Wing's message to students at the Vital Link student leadership conference

    3:00 Why restaurants go out of business

    4:00 The importance of having cash on hand

    5:00 What types of businesses are the Vital Link students looking to start?

    6:05 The importance of being the "go-to" guy

    9:20 Why surfers and skateboarders love fish tacos

    12:20 The California Love Drop

    16:00 How to be part of the story

    19:00 How philanthropy can also help business

    21:00 Teaching is its own learning experience.

    22:00 Wahoo's upcoming partnership with The Beach Boys

    23:00 Looking back on 2023 and forward to 2024


    This episode’s guest:

    • Wahoo’s Fish Taco Founder Wing Lam

    • California Love Drop


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  • Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing and technology initiatives, sales and business development, and alternative startup funding. Here, Bob talks about how AI is revolutionizing customer service in the fast food and hospitality sectors and how the metaverse is about to become a big part of our everyday lives. 


    Key Takeaways:


    - How AI is being integrated into customer service

    - The future of the metaverse

    - The importance of open networks


    Episode Timeline:


    1:45 An overview of Captjur's work

    2:23 What can Captjur's clients expect?

    4:15 How does Captjur integrate AI into marketing channels?

    5:00 How is AI being integrated into fast food restaurants?

    5:45 White Castle's AI integration

    7:15 Do we need to train humans to interact with AI?

    9:25 Integrating AI into high-end establishments

    12:25 How will AI revolutionize our everyday lives in the near future?

    15:00 Why the metaverse is misunderstood.

    17:50 How are companies putting a human face on AI?

    22:00 The importance of open networks with AI


    This episode’s guests:


    • Bob Bilbruck on LinkedIn

    • Captjur.com


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    Thanks for listening


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  • AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.


    Key Takeaways:


    -        What is practical AI?

    -        How to combine AI and human intelligence

    -        AI’s role in public relations


    Episode Timeline:


    2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI

    4:30 The differences in ChatGPT iterations

    8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market

    11:25 How are people using AI in the PR world?

    14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content

    15:20 Tod’s reservations on how ChatGPT will affect his writing career

    17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases

    19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI’s possibilities in the PR world

    25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI work


    This episode’s guests:

    Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson. 


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  • Michelle Glogovac, aka the “Podcast Matchmaker,” is the CEO of The MLG Collective, a full-service podcast pitching agency, where she collaborates with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. She also hosts the award-winning podcast, “My Simplified Life.” Here, she talks about how people should prepare to appear on podcasts, the art of storytelling, and her new book, “How to Get on Podcasts,” coming in January 2024.


    Key Takeaways:

    - How to get more podcast appearances

    - How to be a compelling podcast guest

    - Building a personal brand via podcasting


    Episode Timeline:

    2:00 How Michelle changed careers from jet fuel sales to podcasting PR

    4:15 Podcasting is all about people.

    4:45 A podcast is like a dinner conversation.

    5:30 The most important takeaway for "How to Get on Podcasts"

    6:30 Why guests should add value to listeners' lives

    7:00 What makes someone a good storyteller?

    9:00 Why podcast guests should share all they know

    10:00 What's "My Simplified Life" all about?

    11:30 How are people able to make big changes?

    13:00 How Michelle preps people to appear on podcasts

    15:45 Tod has a personal brand problem. Can Michelle help?

    18:30 Are there too many podcasts?

    20:15 How should guests vary their appearances?

    21:00 What does the future look like for the Podcast Matchmaker?


    This episode’s guest:

    • Michelle Glogovac on LinkedIn

    • Order your copy of "How to Get on Podcasts"

    • Michelle Glogovac's website


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  • Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique stories of individuals and companies to create authentic messaging. Here, Frank discusses the importance of authenticity in PR, creating unscripted television, and his relationship with ExV Co-Founder Karen Gamba.


    Key Takeaways:

    - Frank’s unique relationship with his business partner, Karen Gamba

    - The importance of authenticity in PR

    - The art of creating authentic unscripted TV


    Episode Timeline:

    2:00 Frank’s relationship with Karen Gamba

    5:00 PR people should strive for vulnerability and connection.

    6:20 Helping clients become vulnerable

    7:00 When clients are in denial

    7:45 How to find new unscripted TV ideas

    11:00 The role of luck in unscripted TV

    12:00 Finding authenticity in reality TV characters

    14:00 Frank’s thoughts on charisma

    17:00 The aspirational aspect of reality TV

    20:00 Reality as “comfort watching”

    22:30 The current state of streaming brands

    25:30 The big lessons that Frank has learned from creating unscripted TV


    This episode’s guest:

    • Frank Carlisi on LinkedIn

    • ExV’s Grow Your Business Masterclass

    • ExV Agency


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  • Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics’ viral “We Just Did” hat worn by President Biden.


    Key Takeaways:

    - The dos and don'ts for companies entering the political sphere

    - The background behind the viral "We Just Did" hat

    - When companies should refrain from speaking out


    Episode Timeline:

    2:20 How Publitics bridges the gap between politics and business

    4:40 Why companies have a greater responsibility to weigh in on politics these days

    6:40 Political statements must be on brand.

    7:35 Companies should understand their core audiences before speaking on political topics.

    8:10 When remaining silent is the best choice

    10:20 Common misunderstandings that companies have about entering the political sphere

    13:00 The LA Dodgers’ recent PR disaster

    14:20 We often overvalue the opinions of “very online” people.

    16:45 Publitics’ viral "We Just Did" hat

    21:45 Internet sleuths made the hat go viral.

    23:00 You can't force things to go viral.


    This episode’s guest:

    • Matt Krayton on LinkedIn

    • Publitics' website


     


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