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Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!
Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in!
Here’s a Glimpse of What You’ll Learn0:00 Preview - Get Well, Not Bogged Down
1:23 Introduction
2:51 Joel’s Origin Story
3:43 The Insurance Problem
8:22 The Direct Care Solution
12:28 How We Were Conditioned
13:36 A Real World Example
16:10 Educating the People
18:54 The Value of Marketing
23:17 Get Well, Not Bogged Down
25:34 Social Proof Changes Minds
27:48 Starting Direct Care is Hard
30:34 People Like Direct Care
33:23 Work With Those Who Get It
43:00 Wrap Up
Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Joel Foster of Joel D Foster DPM PCThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in!
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Business Zoning Blues
1:07 Introduction
2:54 Traci’s Start in Zoning Law
5:18 The Path Not Taken
6:45 Traci’s Differentiators
8:11 Location, Location…
10:25 Zoning Law Misconceptions
12:49 The Business Zoning Blues
17:29 When Traci Went Solo
20:57 A Country Girl in the City
22:54 The Promise
25:15 The Announcement
Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Traci Scudder of Rees BroomeThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Saknas det avsnitt?
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This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear.
Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives.
Here’s a Glimpse of What You’ll Learn0:00 Preview - No Time to Grieve
1:08 Introduction
2:36 What is the Battle Within?
4:32 Understanding Trauma
6:30 How Outreach Works
9:24 The 5-Day Retreat
13:25 No Time to Grieve
16:40 Letting Go of the Past
19:09 Why Justin Began This Work
22:18 The Value of Community
27:08 The Heroes Journey Dinner
29:47 Embrace the Suck
31:45 Wrap Up
The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Justin Hoover of The Battle WithinThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in!
Here’s a Glimpse of What You’ll Learn0:00 Preview - Likeable vs. Unlikeable
1:10 Introduction
3:00 Getting to Know Jason
7:08 What Challenges Jason
11:55 The Value of Marketing
14:04 A Unique Selling Proposition
16:08 Looking Toward the Future
18:24 The Value Jason Provides
22:27 Likeable vs. Unlikeable
24:54 Letting the Client Drive
31:30 What You Should Take Away
36:30 Wrap Up
Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Jason Schultz of The Law Office of Jason R. Schultz, P.C.This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started!
Here’s a Glimpse of What You’ll Learn0:00 Preview - Risk Mitigation With HR
1:08 Introduction
3:07 Mark’s Life Prior to Aspen
4:57 The Unemployable MBA
7:56 From Sale to Acquisition
11:50 The Value of Good Leaders
14:30 Risk Mitigation With HR
16:05 Aspen HR’s Differentiators
22:33 Aspen HR’s Website
23:47 Hiring the Right Workers
26:40 The Hiring Mindset
30:06 Wrap Up
Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Mark Sinatra of Aspen HRThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started!
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Mission
0:50 Introduction
3:19 Studying Podiatry
5:25 Starting the Practice
8:16 Innovation and Entrepreneurship
12:22 The Mission
13:59 The Insurance System
20:07 The Importance of Training
23:02 Improving the Business Model
23:54 Marketing and Websites
27:50 Improving Earnings
29:35 The Upcoming Training Event
32:04 Wrap Up
SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Michael Graham of SOLEutionsThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies.
Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Fighting Burnout at 40
0:54 Introduction
3:58 Peter’s Post-Medicine Life
7:38 Fighting Burnout at 40
11:34 Gaining Value from Mindset
14:27 Get Help: Coach vs Mentor
19:15 Practice Owners’ Dilemma
22:03 Peter’s Goal for You
At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Peter Wishnie of Peter Wishnie CoachingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this!
Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Military Teamwork vs Legal Teamwork
1:01 Introduction
7:31 Military Experience
8:53 Why Diana Enlisted
10:46 Vets Supporting Vets
12:00 Why Go Into Law?
13:10 Personal Experiences With Lawyers
16:38 Informal Legal Training
18:15 Military Lessons Learned
21:53 Military Teamwork vs. Legal Teamwork
24:44 Advice for Vets Considering Law School
25:20 Pitfalls of Becoming a Lawyer
26:55 Unique Perspective as a Veteran
29:49 Mentorship & Assistance for Vets
30:35 Biggest Legal Marketing Mistake
32:24 Biggest Marketing Success Story
33:35 Closing Thoughts
Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Diana and Troy Cupps of Diana the LawyerThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!
Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn0:00 Preview - What Profit Actually Consists of
1:18 Introduction
3:15 How CathCap Got Started
4:54 What Do Fractional CFOs Do?
9:15 CathCap’s Ideal Clients
10:19 A Case Study on How CathCap Works
14:50 Understanding the Value of a True CFO
18:32 Book Alert: Exit On Top by Brooke Lively
23:38 The Key to Valuing a Law Firm
31:30 Me Inc. vs. A Branded Company
36:10 What Profit Actually Consists of
37:27 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCapThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.
With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.
Here’s a Glimpse of What You’ll Learn0:00 Preview: Marketing a New Firm
0:49 Introduction
2:42 Chastity’s Background
5:43 The Passion for Estate Planning
8:32 Launching the Business
11:08 Marketing a New Firm
14:16 Building Relationships With Clients
16:22 The Importance of Estate Planning
17:54 Growing the Firm
20:50 Future Plans
22:46 Wrap Up
Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Chasity Stratton of Stratton & Reynolds, LLCThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.
Here’s a Glimpse of What You’ll Learn0:00 - Preview: Sports and Running
0:48 Introduction
3:30 Being an Immigration Lawyer
6:44 Linda’s Successes
7:57 A Passion for Immigration Law
10:25 Becoming a Managing Partner
12:32 Sports and Running
15:14 Challenging Yourself
16:35 Marketing and Promotion
18:12 A Client Success Story
20:38 Wrap Up
Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Linda Rahal of Trow & RahalThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Getting the Visa
0:50 Introduction
3:24 The Passion for Medicine
7:20 Studying in Iran
14:10 Getting the Visa
21:35 Starting Over in the U.S.
23:51 Building a Family
25:16 Career Path
26:30 Moving to Vegas
31:58 Rebuilding the Practice
35:28 Having the Right Support
38:44 Wrap Up
Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Pardis Kelly of Las Vegas FootcareThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Emotions and Empathy
0:57 Introduction
3:29 Allyson’s Career Path
6:08 Working in a Corporate Environment
9:46 A Traumatic Accident
11:30 Emotions and Empathy
13:49 A 13 Million Dollar Verdict
16:17 Client Acquisition
19:14 The Importance of Diversity
20:57 The Uniqueness of Allyson’s Firm
23:16 How to Contact Allyson
25:10 Wrap Up
Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Allyson Kitchel of Kitchel Law -
Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Positive Mindset
0:57 Introduction
3:07 Get to Know Jill
5:56 Jill’s Background Story
9:47 How Jill Got into Law
11:19 Jill’s First Experience in a Law Office
15:14 Jill’s Family Life
18:27 Jill’s Career Progression
20:50 Winning Cases
22:18 Changing Jobs
24:11 Legal Marketing
25:54 How Jill Started Her Firm
29:27 Leadership
31:55 Client Acquisition
34:14 Positive Mindset
38:59 Free Time and Activities
41:32 Recommended Books
42:37 Wrap Up
Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Jill Bollwerk of Bollwerk & Associates, LLCThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Success Isn’t Comfortable
1:04 Introduction
3:05 Getting to Know John
6:17 Break the Law With John Kormanik
8:35 John’s Beginnings as a Coach
10:33 Do I Always Need to Be Grinding?
11:54 I’m Not Busy… Am I Being Lazy?
14:12 Do I Always Need to Be Available?
18:40 Will Money Actually Make Me Happy?
21:13 Am I Weak If I Ask For Help?
26:30 Lawyers Think Differently
29:05 Success Isn’t Comfortable
31:10 How John Works With Lawyers
33:25 Wrapping Up
Many lawyers express the same concerns: they’re burnt out, they question themselves, and they aren’t sure of the next step of their career when they go into business for themselves. Coaches are all different, but John Kormanik brings the truth to the table. There are five lies that every lawyer seems to believe, the secret to success (and happiness along the way) is to learn to ignore them and move past with a renewed sense of purpose and life. Understand what you need to know, and what you probably haven’t been told yet, by listening to John Kormanik’s wisdom today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- John Kormanik of John R. Kormanik CoachingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Importance of a Marketing Team
1:04 Introduction
2:12 Alexander’s Fitness Journey
6:11 Presentation: Helping Clients Succeed
6:46 Baseline Digital Marketing
9:22 Visibility + Gated Content = Leads
11:57 Organic & Local SEO
14:39 Marrying Content With Context
22:32 Finding New Marketing Solutions
23:07 On-Page SEO
30:04 The FMW Marketing Services Team
31:13 The Importance of a Marketing Team
32:40 DSS: The Secret Weapon
35:17 Closing Thoughts
No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Alexander Scott of Foster Web MarketingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Obstacles in Taking Over a Practice
1:17 Introduction
4:44 Is There a Secret to Podiatry Growth?
8:48 How Nathan Got Started
11:50 Building Without a Guide
13:28 Nathan’s Background Outside of Work
14:34 Setting Up Shop in Albuquerque
16:38 Obstacles in Taking Over a Practice
21:00 The Necessity of Resilience
23:45 Marketing Before FWM
26:10 Modernizing Marketing With FWM
30:50 Performance Improvements With FWM
33:55 Flying From Practice to Practice
36:29 Dealing With Social Anxiety
41:26 Nathan’s Best Piece of Advice
42:31 Nathan’s Daily Rituals
44:58 Closing Thoughts
You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Nathan Ivey of New Mexico Foot and Ankle InstituteThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Power of Being Known
1:04 Introduction
1:56 Getting to Know Steve
3:51 Steve’s Life Right Out of Law School
6:16 Steve’s Experience in Lawyer Recruiting
7:49 The Truth About Recruiting for Firms
10:45 The Power of Being Known
13:25 Discussing Steve’s Book
15:55 A Lawyer’s Job: “Promote Thyself”
18:42 What Sets Steve Apart From Competition
23:00 Get Help That Gets You What You Want
26:32 Wrapping Up
A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Steve Seckler of Seckler Attorney CoachingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Conducting a Culture X-Ray
1:00 Introduction
2:18 Getting to Know Philippos
4:08 The “Happy Lawyer” Paradox
6:13 Philippos’ Coaching Philosophy
10:43 Philippos’ One-on-One Coaching
12:00 Philippos’ Group Coaching
14:54 Conducting a Culture X-Ray
17:41 How Philippos Gets Clients
20:20 Reaching Clients on a Personal Level
23:14 Finding an Entry Point
25:57 What Philippos Does for Fun
27:40 Past Law Firm Clients
31:13 Wrapping Up
We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Philippos Aristotelous of Philarist.comThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche.
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Secret to Entrepreneurialism
1:00 Introduction
4:00 Lisa’s Background
11:03 Lisa’s Mentors
12:11 The Variety Found in Healthcare Law
14:19 Practicing Law VS. Being a Coach
17:03 How Lisa’s Coaching Program Works
20:26 Teaching People How to Operate Online
23:22 The Secret to Entrepreneurialism
26:12 The Complexity of Healthcare Law
29:13 Lisa’s Lack of Rituals and Routines
31:07 The Craziest Thing Lisa’s Ever Done
33:07 Who Lisa Finds Inspiring
35:05 Lisa’s Book Suggestions
26:50 Aligning Your Practice’s Chakras
39:50 Wrapping Up
Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Lisa Fraley the Legal Coach® and Holistic Lawyer®This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
- Visa fler
