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Get inside the minds of top PMMs from top companies. This week, we have Xilian from Hubspot. We talk about PMM wins, challenges and getting a job at Hubspot. Let's dive deeper.Connect with me here - https://www.linkedin.com/in/priyanka630/Connect with Xilian here - https://www.linkedin.com/in/xiliansansoucy/#marketing #ai #hubspot #pmm
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Prof. Anand Jaiswal is currently at IIM A teaching marketing. In this episode, we talk about AI, marketing basics, FAANG jobs and the future of marketing jobs. Find him on LinkedIn - https://www.linkedin.com/in/anand-kumar-jaiswal-535875165/#yt #ai #marketing #trending #mba
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Saknas det avsnitt?
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How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook.
This isn't just another "follow your passion" story, I promise you this.
📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump)
✅ The #1 challenge when building a PMM community from scratch
✅ Content strategy that works for both junior AND senior marketers
✅ Beating imposter syndrome as a product marketer
....
or, use this to go where you want to:
(00:00) Introduction
(01:31) Hattie's Journey
(05:11) Biggest challenge in building the community
(12:06) Content for new vs senior PMMs
(14:52) Being Reddit-famous
(18:33) Imposter Syndrome in PMMs
(26:05) How to go for senior PMM roles
(28:05) Soft skills
(29:52) Biggest win with clients
(34:03) What does Hattie do?
(38:56) Why offline networking works
(42:25) Difference between UK and US PMMs
(48:23) Building a LinkedIn portfolio
(54:31) Frameworks don't work
(58:07) End Notes
Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay?
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/
#podcast #hattiethepmm #trending #pmm #marketing #productmarketing
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Marketing needs to understand Product, well. In this episode, I chat with Aakash Gupta, one of the top voices in Product Management.
Aakash built one of the most-loved newsletters in tech which is now in the top 10 newsletters on Substack. He unpacks his creative process, how he does deep dives, and the lessons he's learned from going solo.
We also get into PMF, agile, roadmaps, messaging magic, and why Lovable.dev is winning.
📌 What you'll learn
✅ How to build a 170K subs newsletter
✅ How marketing should approach Product Management
✅ How messaging can change the game
and more
....
or, use this to go where you want to:
(00:00) Aakash's intro
(02:01) How did he start his newsletter?
(04:54) His creative process
(07:38) How does he do his deep dives?
(08:32) From VP Product to full-time creator
(12:05) First 10 posts
(13:58) Mastering the hook
(15:58) What is PMF and Agile?
(23:41) Lessons from Affirm and Apollo
(29:36) Hot take on Roadmaps
(32:03) What Product needs from marketing
(36:23) Magic of messaging
(44:07) What is Lovable doing right?
(45:10) End notes
Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay?
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Aakash: https://www.linkedin.com/in/aagupta/#podcast #productgrowth #trending #aakashgupta #pmm #product #marketing
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In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a great resume and so much more.....or, use this to go where you want to:(00:00) Introduction(01:22) Nikhil's journey from Freshworks to Chargebee(04:12) Day in a life of a Marketing Director(09:19) Driving 33% of pipeline(12:50) Finding 20k ICP-fit accounts(18:58) The 7-person webinar that drove $500K in pipeline(26:46) First 30 days in a new role(32:16) Can you market with constraints?(33:03) Doing Demand Gen + PMM(34:59) FreshCallers vs Phone(40:03) Knowledge Bases (46:34) Can we have an Enablement Library?(54:41) Get your resume noticed(01:05:33) Nikhil loves Shopify + Apple(01:07:04) End Notes
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Nikhil: https://www.linkedin.com/in/nikhilmuralitharan/
#podcast #chargebee #trending #ai #pmm #marketing #saas #freshworks
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In this episode, we sit down with Danielle, Product Marketing Manager at Zapier, to explore what it’s really like marketing a behind-the-scenes product used by millions but rarely talked about.
📌 What you'll learn
✅ Being a Generalist vs Niche-specific
✅ How Zapier thinks about its users and positioning
✅ The challenge of marketing automation without hype
✅ Wild use cases, ecosystem secrets, and going from SMB to enterprise
✅What makes a great PMM at Zapier—and her advice if you want to join them
If you’ve ever struggled with marketing an “unsexy” tool, this one’s for you
......or, use this to go where you want to:
(00:00) Introduction
(01:22) Danielle's Journey
(02:30) Thinking about Zapier's users
(04:03) Being a generalist vs niche PMM
(05:47) Marketing a Behind the Scenes Software
(08:10) How is Zapier's positioning changing?
(10:26) Markting with constraints
(12:55) Hardest part of marketing Zapier
(14:24) Experiments with messaging & positioning
(15:30) From SMBs to Enterprises
(16:45) Zapier's Integration Ecosystem
(17:57) PMM at Zapier(19:58) Surprising insights
(21:07) Getting to Aha! Moment
(23:06) Wild Use Case
(25:00) Company crushing PMM right now?
(26:22) Advice for PMMs wanting to join Zapier
(27:50) End Notes
Don’t forget to download and leave a rating! Okay?
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Danielle Lapierre: https://www.linkedin.com/in/danielle-lapierre/
#podcast #zapier #entrepreneur #trending #ai #pmm #marketing #saas
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In today’s episode, we’re joined by Neil Miller, Director of Product Marketing at Kissflow, where he’s spent over ten years. With his deep experience in the B2B space, Neil gives us an inside look at how to handle the specific challenges that come with both SMBs and enterprise markets.
📌 What you'll learn
✅ Citizen development and the power of building your own tools
✅ Messaging strategies for SMBs vs. Enterprise
✅ How to identify the right channels to reach enterprise buyers
✅ Insights on how to get promoted in product marketing
and so much more
.....
or, use this to go where you want to:
(00:00) Introduction
(02:16) Day in a life of a Director PMM
(04:14) Is everyone a Competitor?
(07:12) Checking out the competiton
(07:39) What is Citizen Development in tech?
(09:02) Building an App in-house
(10:24) Replacing $24k
(10:48) Messaging for SMBs vs Enterprise
(12:22) GTM segmentation
(13:51) GTM success and early adoption
(16:10) Have you found the right channels?
(18:07) Don't assume Sales will use your content
(22:25) What is Product Enablement?
(23:49) Improving retention + best customers
(26:00) Metrics to track PMM work
(27:45) How to land a role as a Director PMM
(29:55) How to enter Product Marketing
(33:10) You may not be a great manager and that's okay
(34:57) Neil's fav marketing pick
(36:15) Resources
(37:32) End Notes
Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay?
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Neil Miller: https://www.linkedin.com/in/neilamiller/
#podcast #kissflow #entrepreneur #startup #trending #ai #pmm #marketing #saas #citizendevelopment
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Mailchimp went from an email tool to a global marketing platform. But how did they pull off their go-to-market strategy at scale? In this episode, we break down the real tactics behind Mailchimp SMS's GTM success. Wade is the Principal PMM at Intuit Mailchimp and has been an integral part for seven years now. Before that, he was at Square.
📌 What you'll learn
✅ How Mailchimp evolved
✅ GTM behind Mailchimp SMS
✅ Why rejection can be a good thing
✅ A day in his life.
...or, use this to go where you want to:
(00:00) Introduction
(01:26) Wade's journey into PMM
(03:06) Biggest challenges with Mailchimp's positioning
(05:27) 7 years at Mailchimp
(08:27) Day in a life of Senior PMM
(11:36) Global Product Launch at Mailchimp
(17:01) Customer Segmentation tips
(20:04) Frameworks for tracking each stage of the journey
(21:45) Being rejected at Square
(28:41) Finding PMF(39:15) Intuit + Mailchimp
(42:16) Biggest wins
(46:14) Challenges with Launching
(48:53) Company doing great marketing atm
(50:43) Resources
(53:56) End Notes
Don’t forget to Follow and leave a rating :)
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/
📩 Connect with Wade Burrell: https://www.linkedin.com/in/wadeburrell/ + https://www.wadeburrell.com/
#podcast #mailchimp #entrepreneur #startup #trending #ai #pmm #marketing
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Canva is doing some crazy things out there and not just for social media.We have grown up with this amazing company.What a brand.Loved the breakdown? Follow the page for more marketing stories.#marketing #saas #canva #trending
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As a marketer and a PMM, asset creation is something you have to do. In this episode, we're joined by Alex Virden — one of PMA’s Top 100 Product Marketing Influencers, a vintage glass dealer, and a strong voice on how product marketing should be done. I ask Alex questions on GTM strategy, last-minute GTM fails, mistakes in product and more.
📌 What you'll learn
✅ Why product marketers need to stop being just “slide creators”
✅ How to truly enable sales through better conversations
✅ Navigating internal friction between PMM, product, and sales
✅ Why empathy is the best skill to have.
...
or, use this to go where you want to:
(0:00) Alex's introduction
(02:01) GTM non-negotiable
(04:11) Customer personas and mindset
(07:15) The No.1 GTM mistakes
(10:13) Process for checking the competition
(12:22) Little tweaks big diff
(13:49) Leaving product strategy midway
(14:22) GTM for international markets
(15:49) Hosting PMA summits
(17:04) Being top 100 PMM
(18:33) Vintage Glass Dealer
(20:23) Milestone for Alex
(22:12) Advice for new PMMs
(27:22) Fav tools ft. AI
(28:21) One company doing PMM right?
(29:13) Lessons from Alex's career
(30:46) Closing
Don’t forget to follow to stay updated on more expert insights!
Follow for more marketing tips:🔗For inside scoop: https://www.linkedin.com/company/who-invited-marketing📩Connect with Alex Virden: https://www.linkedin.com/in/alexvirden/
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Emma Stratton is a well-known messaging expert for b2b brands. Her book, Make it Punchy is a Bestseller. Having coached more than 2000 marketers, Emma knows that how we communicate our product, is everything. April Dunford, the Queen of Positioning, loves her too! We have a lot to learn from her.
📌 What you'll learn
✅ Emma early career
✅ What's the hardest part about writing a book?
✅ Messaging practices that convert
✅ Aspirational vs credible messaging
✅ When to completely throw out your messaging
...Or, use this to get where you need to go:
(00:00) Introduction
(01:02) Emma's early career
(05:50) Being Carrie Bradshaw of b2b
(08:22) Unconventional ways b2b companies succeed
(10:36) Make it Punchy
(16:06) When should you throw out your messaging?
(17:27) Messaging exercise that works
(21:19) Sales & Marketing
(23:40) Founders
(25:41) Aspirational Messaging vs credibility
(27:59) Creativity in b2b
(29:03) Fav b2b brand
(30:26) End notes
This episode is for founders and marketers looking to improve their website messaging.
Don’t forget to follow along to stay updated on more expert insights!
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing
📩 Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/
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If you are a marketer stuck in KPIs without bringing actual revenue, you are doing it wrong. My second guest, Julien, is Chief Marketing Officer at Cordial. He has led marketing in orgs like Gong, Salesforce and Talend. Julien is also a mentor at the PMA. In this episode Julien shares how marketers should think about revenue, GTM frameworks he follows as a CMO, and so much more.
📌 What you'll learn
✅ How to think about revenue in marketing
✅ Life as a CMO
✅ Why funnel approach to content is wrong
✅ GTM Frameworks and V2MOM
✅ Advice for marketers
...
Or, use this to get where you need to go:
(00:00) Introduction
(01:16) Julien's Journey
(02:57) Life as a CMO of Cordial
(04:52) About Cordial Edge
(05:55) Funnel approach to Content is wrong
(07:23) Learnings from RevTech to MarTech
(08:44) What are Revenue Cadences
(09:38) Days at Gong
(11:26) Key Components of a successful GTM strategy and V2MOM
(13:44) Impacts of Customer Feedback
(16:45) Building a strategy around Retention
(18:05) Julien's fav marketing companies
(20:54) Advice for marketers
This episode is for young marketers, CMOs looking to be more revenue-centric and founders!Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights!
Follow for more marketing tips:
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing
📩 Connect with Julien Sauvage: https://www.linkedin.com/in/julien-sauvage/
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What makes a landing page convert? Landing page expert Tas Bober breaks down the essentials—copy, design, and structure—to help you turn visitors into customers. Tas is incredible at what she does. She has worked on 400+ websites.
We cover:
The biggest landing page mistakes
What actually drives conversions
How to do A/B testing the right way
Quick wins you can implement today
...Or, use this to get where you need to go:
(00:00) Introduction to Tas Bober
(01:00) Tas' Journey into Landing Pages
(03.33) Convincing clients/stakeholders that landing pages matter
(06:17) What are the elements of a high-converting landing page?
(10:25) How AB testing works in landing works
(13:22) Copywriting or Design?
(16:11) How landing pages differ across platforms
(20:31) Which metrics to track
(25:18) Mistakes to avoid when crafting a landing page
(29:47) Tailoring a landing page for different stage of the product lifecycle ft. Chipotle's business model
(38:33) Landing Page Templates or start from Scratch?
(40:11) Tools to measure
(42:42) Landing pages trends in 2025
(44:46) One myth about Landing Page/Paid ads
(48:48) Advice for marketers
(49:21) Ending Thoughts
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If you're in marketing, product, or design, this one's for you.
🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Tas Bober: https://www.linkedin.com/in/tasbober/
