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In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership.
We dive into the power of community, why collaboration beats competition, and the mindset shifts women need to grow both personally and professionally. This conversation is especially relevant for women balancing business, leadership, and motherhood.
Key TakeawaysCommunity is a growth acceleratorWomen thrive when they support, not compete with, one another.Abundance vs. scarcity mindsetThere is enough opportunity for everyone. The right clients will align with you.Mindset is the biggest growth barrierFear, self-doubt, and the “inner critic” often hold women back more than skill or experience.You don’t have to do it allDelegation, outsourcing, and asking for help are essential for sustainable success.Intentional networking mattersJessi’s events are designed not just to connect people but to actively support women-owned businesses.You can design your life and businessEntrepreneurship can create flexibility, especially for moms who want to be present while building something meaningful.Notable MomentsHow Habituelle grew organically through referrals and shared valuesWhy women sometimes hesitate to support each other—and how to change thatThe simple mindset shift Jessi uses to quiet self-doubt: “No, thank you.”Balancing motherhood and entrepreneurship without striving for perfectionAbout the GuestJessi Sheridan is the founder of Habituelle, a community and coaching platform supporting women in leadership and business. Through storytelling, events, and coaching, she helps women grow with intention and connection.
Connect with JessiWebsite: hhttps://habituelleleadership.com/Instagram: @habituellePersonal: @jessi.sheridanIf you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review, it helps more women find the support they need.
Connect with meInstagram: @BlackSeaAMS
Website: https://www.blackseaams.com/
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In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.
I share how I first discovered Bikram Yoga in 2011 while navigating anxiety and panic attacks during my PhD program, and how the practice eventually became an essential part of my life as an entrepreneur, athlete, mother, and educator.
Together, they discuss:
The origins and philosophy behind Bikram YogaWhy the heat creates such a transformative mental experienceThe connection between yoga, spirituality, and self-awarenessThe role of discipline and ego in the practiceYoga asana competitions and the mindset behind themThe difference between fitness-focused yoga and ancient yoga philosophyWhy so many athletes are drawn to hot yogaInjury recovery, longevity, and adapting the practice during pregnancyHow Bikram Yoga evolves from a workout into a lifelong lifestyle practiceEsak also shares insights into:
His journey into yoga through sports and family influenceCompeting and winning yoga asana championshipsThe philosophy behind healthy competitionHis E84 teacher trainings and Jedi Fight Club immersionsWhy technique and consistency matter more than flexibilityKey Takeaways
Yoga is as much a mental practice as it is physical.The heat in Bikram Yoga acts as a tool for presence and focus.Flexibility develops over time through consistency and awareness.Self-awareness and self-control are foundational to both yoga and entrepreneurship.Progress in yoga often happens incrementally and requires patience.Healthy competition can inspire growth and self-mastery.Long-term practitioners often describe Bikram Yoga as a lifestyle rather than a fitness trendBooks Mentioned
Autobiography of a Yogi by Paramahansa YoganandaYoga Body by Mark SingletonConnect with Esak Garcia
Instagram: @esakgarciaWebsite: https://www.esakgarcia.com/ -
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In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens.
Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity.
What You’ll Learn:
Why most skincare products on the market are not suitable for tween skinThe difference between hydration vs. moisture (and why it matters)How overusing acne products can actually damage young skinThe 3 essential steps every tween skincare routine needsWhy boys should be included in skincare conversations tooHow Ashley built a brand rooted in education, safety, and simplicityThe role of branding and sensory experience in connecting with younger audiencesKey Takeaways:
Tween skincare should be simple, gentle, and protectiveMore products ≠ better resultsEducation is just as important as the product itselfConfidence starts with feeling good in your own skin—not “fixing” itStrong brands are built with purpose first, aesthetics secondConnect with Ashley Gould:
Instagram: @thedewgenerationEmail: [email protected]
Connect with Boryana:
Instagram: @blackseaams
Loved This Episode?
If you found this helpful:
⭐ Leave a review📤 Share it with a friend who’s house hunting📲 Follow for more marketing and business insights
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What if the best real estate advice you could get… is not to buy?
In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told.
From navigating high interest rates to understanding your true financial options, this conversation goes far beyond the typical “buy vs. sell” advice.
Ani shares how her background in economic consulting and her personal experience as an immigrant and entrepreneur shaped her unique, client-first approach to real estate.
Whether you're thinking about buying, selling, or simply planning ahead, this episode will help you make smarter, more aligned decisions.
What You’ll Learn in This Episode
✔️ How to approach buying a home in today’s high interest rate market✔️ Why the traditional “20% down” advice is limiting✔️ Smart alternatives to selling your current home✔️ How to think about real estate as a wealth-building strategy✔️ The biggest mistakes buyers make (and how to avoid them)✔️ When it actually makes sense not to buy or sell✔️ How to spot a realtor who truly has your best interest in mind
Key Insights
Real estate is more than a transaction, it’s a strategy.Most people focus only on the purchase, but the real value comes from how that decision fits into your long-term financial goals.
There is no one-size-fits-all mortgage.
The standard advice you hear is just one option. The right solution depends on your lifestyle, risk tolerance, and future plans.
You may not need to sell your current home.
If you have a low interest rate, keeping your property and turning it into a rental could be a smarter financial move.
Clarity creates confidence.
The more information you have upfront, the better decisions you’ll make without pressure or regret.
Real Talk: What Most Realtors Won’t Tell You
You don’t always need to buy right nowYou might be better off keeping your current homeThere are more financing options than you thinkA fast sale isn’t always the right saleStandout Moment
Ani shares how she sold a home in just 11 days in a market where the average was over 100 days by focusing on strategy, preparation, and buyer psychology rather than shortcuts.
Memorable Quotes
“Clarity is what drives decision-making.”
“For every situation, there’s a financial product—you just have to find the right fit.”
“Sometimes the best advice is: don’t buy.”
About the Guest
Ani Golovko is a real estate professional based in the San Francisco Bay Area, specializing in the East Bay. With a background in economics and financial consulting, she helps clients navigate real estate decisions with a strategic, education-first approach.
Connect with Ani
Instagram: @ani.golovkoLinkedIn: https://www.linkedin.com/in/agolovko/
Loved This Episode?
If you found this helpful:
⭐ Leave a review📤 Share it with a friend who’s house hunting📲 Follow for more marketing and business insights
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In this episode of Wellness Marketing 101, I sit down with Elizabeth Brunner, founder of Stereotype Kids, a purpose-driven children’s clothing brand challenging gender norms and promoting authenticity.
Inspired by her twins, Elizabeth created a brand that empowers kids to express themselves freely while also prioritizing sustainability, quality, and inclusivity. From launching during the pandemic to building a movement (not just a brand), this conversation dives into entrepreneurship, conscious marketing, and redefining what it means to grow organically.
What You’ll Learn:
How to turn a personal story into a meaningful brandWhy kids naturally resist stereotypes and how adults reinforce themThe importance of sustainable fashion in children’s clothingHow to build a brand without relying heavily on social mediaThe power of storytelling through books, music, and productsWhat it really looks like to grow a business organicallyPractical self-care strategies for mompreneursKey Takeaways:
“Kids instinctively know what they love. Adults teach them limitations.”A strong brand goes beyond products, it creates emotional connectionOrganic growth (word of mouth, PR, podcasts) builds deeper trust than quick winsSustainability isn’t a trend, it’s a responsibilitySelf-care isn’t optional for entrepreneurs, it’s foundationalResources & Mentions:
Stereotype Kids website“Me Is All I Want to Be” (book + song)Connect with Elizabeth
Instagram: @stereotypekidsofficialFacebook: EtereotypekidsofficialWebsite: https://stereotypekids.com/ -
In this episode of Wellness Marketing 101, I sit down with Samantha Gold, founder of Motette and Atlas Row, to unpack what it really takes to launch and scale a successful product-based business as a mom.
From leaving a corporate career to building a fast-growing bamboo sleepwear brand, Samantha shares how she leveraged community, AI, and fearless execution to grow quickly, while keeping her operating costs incredibly low.
If you’re a wellness entrepreneur or aspiring founder, this episode is packed with actionable insights on marketing, sales, pricing, and mindset.
✨ What You’ll Learn:
Why betting on yourself is the first step to building a successful businessHow to build in public and co-create with your audienceThe power of creating an “inner circle” community for product feedbackWhy sales skills = founder superpowerHow to use AI tools to scale your business efficientlyThe truth about PR timelines (and why quick wins are unrealistic)When and why to say NO to clientsHow pricing impacts the type of clients you attractWhy alignment and values matter more than revenueHow to balance motherhood, business, and mental health💡 Key Takeaways:
Your skills are transferable, don’t wait to be an “expert”Community-driven brands create loyal, long-term customersAI should enhance, not replace, your creativityNot every customer is the right customer—and that’s okayBoundaries in business = sustainability and successYou don’t need a big team to grow, you need smart systems🛠️ Tools Mentioned:
Shopify (eCommerce platform)Faire (wholesale orders)Klaviyo (email marketing)Later (social scheduling)Claude & ChatGPT (content + strategy)SparkToro (audience insights)Overjoy.ai (wholesale outreach)Favorite Quote:
“Your skills are completely transferable. You are more capable than you think.”
🎧 Who This Episode Is For:
Wellness entrepreneursMoms starting product-based businessesCoaches and consultantsAnyone looking to grow organically with limited resourcesConnect with Samantha
IG: @shopmotette
Website: https://www.theatlasrow.com/
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If you’ve ever wondered how to stand out in the crowded food and wellness space, this episode is for you.
I sat down with Dean D’Angelo, founder of Horseman Wellness Club in Philadelphia, a one-of-a-kind concept where everything is grass-fed, thoughtfully sourced, and cooked with intention.
What started as simple meal prep for athletes turned into a thriving business rooted in quality, community, and purpose.
Dean shares his unconventional journey-from working in restaurants and funeral homes to building a brand trusted by athletes, fighters, and health-conscious customers.
This conversation goes beyond food. It’s about discipline, relationships, and creating something meaningful in your community.
In This Episode, We Cover:
Dean’s journey from college dropout to business ownerHow a failed opportunity led to a breakthroughWhy sourcing and supplier relationships matter more than everThe gap in nutrition for athletes (especially in college)How community and word-of-mouth built his businessThe story behind the name “Horseman Wellness Club”His connection with MMA and UFC fightersThe role of discipline in both business and healthWhy convenience is key in wellness businessesHis vision for expansion and giving back through a nonprofitKey Takeaways:
Your story is your strongest marketing toolQuality and transparency build long-term trustCommunity is the foundation of sustainable growthWellness is more than fitness-it’s food, mindset, and environmentYou don’t need everything figured out, just start and adaptConnect with Dean:
📍 Location: 1801 S 4th St, Philadelphia🥩 Dine-in, takeout & meal prep available
📍Meal prep also available at The Bunker Fitness Center, 2 S Black Horse Pike, Blackwood, NJ 08012📲 Instagram: @horsemanwellnessclub
If You Enjoyed This Episode:
Share it with a fellow entrepreneur and leave a quick review. It helps more small businesses find us
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In this episode of Wellness Marketing 101, I sit down with entrepreneur and community builder Suzette Melendez, founder of Suzette LC and a key member of the team behind Alchemize Fightwear.
Suzette shares how her journey from office management to community building, operations, and event planning led her to develop a passion for helping small businesses grow through strategic organization, authentic relationships, and strong communities.
The conversation explores what small businesses often miss when it comes to marketing strategy, why community is at the heart of every successful brand, and how entrepreneurs can build systems that support sustainable growth.
About the GuestSuzette Melendez is the founder of Suzette LC, where she helps small businesses improve operations through:
Strategic organization
Standard operating procedures (SOPs)
Community management
Event planning
She also plays an important role in building community for Alchemize Fightwear, supporting women athletes in the Brazilian Jiu-Jitsu community through events, partnerships, and relationship-driven brand building.Key Topics Discussed
How Suzette “Dabbled in Everything”Suzette began working as an assistant and office manager before gradually expanding her role into customer service, fulfillment, event planning, and athlete relations. Her curiosity and willingness to learn every part of the business helped her develop deep operational knowledge.
What SOPs Are and Why Small Businesses Need ThemSOP stands for Standard Operating Procedures—step-by-step processes that help businesses operate efficiently.
Suzette explains that many small businesses struggle because they skip structure and strategy, which makes it difficult to scale.
The Power of Community in MarketingOne of Suzette’s biggest beliefs is that every business should stay rooted in its community.
Instead of focusing only on transactions, businesses should:
Build relationships with customers
Understand their audience deeply
Communicate their mission clearly
Create meaningful experiences
Building Authentic Brand RelationshipsSuzette approaches athlete partnerships by prioritizing real relationships over transactional sponsorships.
Her philosophy:
Start with genuine conversations
Focus on long-term relationships
Support people beyond the product
This approach has helped create strong connections within the Brazilian Jiu-Jitsu community.
Supporting Women in Jiu-JitsuThe episode also touches on the experience of women training in a male-dominated sport.
Through events and community initiatives with Alchemize Fightwear, Suzette helps create spaces where women can:
Train confidently
Build friendships
Support one another
Helping Couples Plan Stress-Free WeddingsThrough Suzette LC, Suzette also offers small wedding coordination services, helping couples who plan their weddings themselves.
Her approach focuses on:
Organizing vendor communication
Managing timelines
Overseeing setup and logistics
Ensuring the couple can simply enjoy their day
Key Takeaways for Entrepreneurs1. Passion matters.If you can’t clearly explain and believe in your product, it’s difficult for others to support it.
2. Community builds brands.The strongest businesses build meaningful relationships with their customers.
3. Strategy is essential.Growth requires systems, processes, and long-term thinking.
4. Listen to your customers.The best ideas often come from understanding your audience’s real needs.
5. Relationships beat transactions.Whether with customers, partners, or athletes, authentic connections create lasting impact.
Connect with SuzetteInstagram: @the_slc_methodEmail: [email protected]
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In this episode, I sit down with my friend Yoana Vasileva to talk about what it really takes to pivot careers, especially when you’ve invested years into a “safe” and prestigious profession.
Yoana shares her journey from tax accountant and CPA to boutique photographer, and the mindset shifts, business strategy, and pricing confidence required to build a creative business the right way.
This episode is a must-listen for wellness entrepreneurs who:
Feel called toward something more creative
Struggle with pricing their services confidently
Want to build a business that supports their lifestyle — not consumes it
What We Discussed✨ 1. The Identity Shift: From CPA to CreativeWhy walking away from a hard-earned certification felt “irresponsible”
The emotional weight of investing years into one path
How long it really takes to feel ready for change
Why it’s okay to evolve
✨ 2. Passion vs. ProfitTesting different creative ideas before landing on photography
Why enjoyment matters, especially when business gets hard
Turning a hobby into a legitimate business
✨ 3. The Truth About Pricing Creative WorkWhy $100 mini sessions aren’t sustainable
The hidden costs of running a photography business
Editing time, equipment, taxes, education
Calculating your Cost of Doing Business
Pricing for your ideal client, not for everyone
✨ 4. Boutique vs. Volume Business ModelsWorking with fewer clients at higher quality
Delivering a white-glove experience
Avoiding burnout
Designing a business around your life (not the other way around)
✨ 5. The Client Experience MattersMaking photoshoots fun for kids (yes, even with fart sound buttons!)
Creating emotional value, not just pretty pictures
Why people invest in memories, not just images
Key Takeaways for Wellness Entrepreneurs✔️ You are allowed to change paths, even after years of investment.✔️ Your pricing should reflect your expertise, time, and vision.✔️ Cheap pricing attracts the wrong clients for premium services.✔️ A business model must support your lifestyle goals.✔️ Emotional value is what sells, not just deliverables.
Connect with YoanaWebsite: https://www.yoanavasilevaphotography.com/
Instagram: @yoanavasilevaphotography
Facebook: Yoana Vasileva Photography
If you enjoyed this episode, please:
⭐ Leave a review📩 Share with a fellow entrepreneur📲 Follow @blackseams for more wellness marketing insights
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In this episode of the Wellness Marketing 101 Podcast, I sit down with Dr. Britt Parvis, an ophthalmologist, retina specialist, and founder of Dr. Bright Eyes, to talk about something most of us have never considered:
👉 Eye health is not just about your eyes.
Dr. Britt shares her journey from traditional, system-based medicine to a holistic, root-cause approach to eye and overall health. We talk about:
Why dry eyes can be linked to hormonal imbalancesThe connection between systemic health and what shows up in your eyesThe difference between lifespan and health spanWhy patients (and doctors) are burning out in the current healthcare modelWhat true healing actually requiresWhy supplements often don’t work the way we think they doThe power of human connection in medicineIf you’ve ever left a doctor’s appointment feeling rushed, dismissed, or without real answers, this episode will resonate deeply.
Key Takeaways
✨ Your eyes can reflect systemic health issues.✨ Dry eye is often a symptom, not the root problem.✨ Hormones, nutrition, and inflammation all impact eye health.✨ The healthcare system is built around disease management, not wellness.✨ Health span (how well you live) matters more than lifespan alone.✨ Prevention requires education and personal investment.
About Dr. Britt Parvis
Dr. Britt Parvis is a fellowship-trained ophthalmologist and retina specialist who transitioned from managed care to creating her own holistic practice, Dr. Bright Eyes. She integrates ophthalmology, nutrition science, hormone optimization, and aesthetic treatments to support whole-body wellness.
📍 Based in NJ📲 Text: 484-EYEBALL (484-393-2255)📧 [email protected]📱 Instagram: @dr.brighteyes
Facebook: Dr. Bright Eyes
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In this episode of Wellness Marketing 101, I sit down with business strategist Joanna Sapir to talk about one of the biggest challenges in the health and wellness industry: burnout. Joanna shares her journey from high school teacher to gym owner to business coach for holistic practitioners and explains why so many talented wellness professionals struggle financially despite delivering incredible results for their clients.
Together, they unpack why session-by-session models don’t serve clients or practitioners, how “hope-and-wish” marketing hurts yoga studios and wellness businesses, and what it really means to serve clients more powerfully through structured programs, intentional sales conversations, and long-term transformation.
If you’re a holistic practitioner, yoga studio owner, or wellness entrepreneur who wants a business that supports your life, not drains it, this episode is a must-listen.
Key Topics CoveredWhy many wellness businesses burn out even with loyal clients
The difference between marketing and sales (and why both matter)
Why discounts and free trials don’t convert without a sales process
How session-by-session services limit client results
What it means to “serve clients more powerfully”
How structured programs create better outcomes and more income
Why listening, not pushing, is the foundation of effective selling
How to pre-qualify clients so you work with the right people
Memorable Quotes“Busy is not a badge of honor.”
“Selling is really about listening.”
“You’re not selling sessions, you’re guiding transformation.”
“Hope is not a marketing strategy.”
Resources MentionedJoanna Sapir’s Website: https://joannasapir.com/
Free Resource for Listeners: https://joannasapir.com/lp/systems/(Includes system recipes for sales, structure, and sustainability)
"The One Shift That Took Practitioners From $4K Months to $12K, on Fewer Hours" FREE masterclass on 3/26: https://joannasapir.com/live-masterclassConnect With BoryanaInstagram: @BlackSeaAMS
Website: https://www.blackseaams.com/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).
Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing.
If you’ve recently launched your wellness business and feel unsure where to invest your time and money, this episode will help you build a smarter, more strategic foundation.
We Discuss:How Corey co-founded Truth & Consequences after a private equity exit
Why employee ownership builds stronger brands
The most common marketing mistakes small businesses make
Why a “one-channel” marketing strategy doesn’t work
The importance of investing in marketing (even with limited budgets)
The opportunity cost of doing your own marketing
How positioning creates a premium brand perception
Lessons from rebranding and elevating CFFC into a UFC talent pipeline
Key Takeaways for Wellness Entrepreneurs✔ Marketing is a system, not a single tactic✔ Spending money strategically is different from wasting money✔ Your brand positioning influences who you attract✔ Alignment between client and agency matters✔ Visibility requires consistency and intentionality
Connect with CoreyEmail: https://welcometruth.com/
Follow Boryana for more marketing insights:Instagram: @BlackSeaAMS
If you enjoyed this episode, share it with a fellow wellness entrepreneur and please leave a review! It helps more small businesses find us.
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In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt.
Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 milk, sourced from Jersey and Guernsey cows. Together, we dive into the science of gut health, lactose intolerance, fermentation, and the challenges of launching a food brand in a crowded market dominated by Greek yogurt.
Whether you’re a wellness entrepreneur, food founder, or health-conscious consumer, this episode is packed with insight, education, and inspiration.
Key Topics Covered:
What makes Bulgarian yogurt different from Greek yogurtThe truth about A2A2 milk and digestionWhy Bulgarian yogurt is considered the original yogurtLactobacillus bulgaricus and gut healthHow Trimona went from a home recipe to Whole Foods & CostcoEntrepreneurial challenges in the food industryWhy fermentation time matters for probioticsUsing yogurt beyond breakfast (soups, savory dishes, baking)Guest Bio:
Atanas Valev is the founder of Trimona Yogurt, a premium Bulgarian yogurt brand available at Whole Foods, Costco (select regions), and specialty markets across the U.S. Passionate about preserving authenticity, Atanas created Trimona to bring the traditional taste, health benefits, and culture of Bulgarian yogurt to American consumers.
Where to Find Trimona Yogurt:
Available at Whole Foods Market, Costco (Southeast region), and select independent & Eastern European grocery stores.
Website: https://trimonafoods.com/bulgarian-yogurt/
IG: @trimonayogurt
Enjoyed This Episode?
Share it with a fellow wellness entrepreneurLeave a quick review! It helps small businesses growFollow @blackseaams on Instagram for marketing tips for wellness brandsBulgarian meals you can make with Trimona: banitsa (fillo pastry); moussaka (with potatoes and ground beef); poached eggs; spinach, eggs and feta; green beans; crepes
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Burnout is often treated as the price of success but what if it’s actually a sign something is broken?
In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy.
Drawing from her own experience with executive burnout, Tara introduces the concept of push energy vs. pull energy, explains why constant discipline and hustle drain performance, and shares practical ways leaders can design work and businesses that are sustainable long-term.
What You’ll Learn in This Episode
Why burnout is not a personal failure, but a system failureThe difference between push energy and pull energyWhy discipline and hustle are outdated leadership toolsHow entrepreneurs can stop being “always on”Why doing nothing doesn’t actually restore your energyHow to redesign your workday to protect your energyWhy joyful work leads to 20% higher productivityHow leaders can build teams around strengths instead of job titlesWhy social media isn’t mandatory for business successHow to lead with less effort and better resultsKey Concepts Discussed
Burnout prevention for entrepreneursEnergy management vs. time managementSustainable leadershipWillpower fatigueStrength-based leadershipRedefining success beyond hustle cultureAbout the Guest
Tara Butler Floch is the founder of Broadview Coaching and a leadership coach who works with executives, entrepreneurs, and other coaches to prevent burnout and create sustainable success. After experiencing burnout herself as an executive, Tara now helps leaders redesign how they work—for long-term impact and joy.
Connect with Tara
🌐 Website: Broadview Coaching📧 Email: [email protected]💼 LinkedIn: https://www.linkedin.com/in/tarabutler/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality baby gear when you need it and returning it when you don’t.
From saving parents money and reducing clutter to supporting families facing medical and emergency challenges, this conversation highlights how thoughtful entrepreneurship can create real impact.
What You’ll Learn in This Episode
Why buying baby gear often leads to wasted money and unused itemsHow Baby Gear Group’s baby gear rental library worksThe difference between membership plans vs. à la carte rentalsWhy trying baby gear at home matters more than online reviewsHow Bo turned a “lightbulb moment” into a multi-state businessThe biggest challenges of entrepreneurship (and why marketing is the hardest part)Why sales and marketing are ongoing skills, not one-time tasksHow Baby Gear Group supports families through hospitals like CHOP (Children’s Hospital of Philadelphia)What Bo wishes more moms knew before starting a businessWhy “overnight success” usually takes 10 yearsKey Topics Discussed
Baby gear rental vs. buying newSustainable parenting and reducing wasteNew parent overwhelm and decision fatigueCommunity-based business modelsEntrepreneurship, marketing, and resilienceSocial impact and family support initiativesNotable Quotes
“I wanted baby gear to be the last thing parents had to worry about.” – Bo Zhao
“Marketing is a forever topic. It’s never one and done.” – Bo Zhao
“Most overnight successes are actually 10-year success stories.” – Bo Zhao
About Baby Gear Group
Baby Gear Group is a baby gear rental library serving families with children ages 0–3+. With locations across multiple states, the company helps parents:
Save moneyReduce clutterLive more sustainablyAccess high-quality baby gear without long-term commitmentThrough initiatives like the GEAR Access Program, Baby Gear Group also supports families facing medical emergencies, early deliveries, displacement, and extended hospital stays.
How to Connect with Baby Gear Group
🌐 Website: babygeargroup.com📧 Email: [email protected]
Perfect For Listeners Who Are:
Expecting parents or new momsParents trying to save money on baby essentialsInterested in sustainable livingThinking about starting a business or side hustleCurious about community-based entrepreneurshipIf this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.
Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started as helping neighbors access fresh fish quickly turned into a hyper-local, trust-based model serving thousands of customers weekly.
This conversation is a masterclass in community marketing, authenticity, and wellness through food, and a reminder that the best businesses don’t scale by getting bigger—they grow by getting closer.
What You’ll Learn in This Episode
How Small World Seafood started during COVID—and why it workedWhy hyper-local businesses can outperform national brandsThe three questions every food (and wellness) business must answerHow trust, transparency, and education build customer loyaltyWhy people are intimidated by cooking fish—and how to remove that fearThe marketing power of personality, storytelling, and email communicationWhat wellness, food, and community truly have in commonKey Takeaways
Quality + trust > scaleCommunity-first marketing creates emotional loyaltyEducation is one of the strongest marketing toolsPeople don’t just buy food—they buy relationshipsLocal businesses thrive when they feel humanGuest Bio
Robert Amar is the founder and owner of Small World Seafood, a Philadelphia-based seafood company known for its exceptional quality, transparency, and deeply personal customer relationships. With a background in fine dining and restaurant consulting, Robert brings chef-level seafood to home cooks while fostering a true sense of neighborhood and community.
How to Order from Small World Seafood
Join the email list to receive weekly availability —> https://www.smallworldseafood.com/Place orders mid-weekPick up at designated neighborhood locations in Philadelphia and surrounding areasSeasonal, fresh, restaurant-quality seafood—without the grocery store guessworkIf this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.
This conversation dives deep into entrepreneurship, product-market fit, failure, Shark Tank preparation, and what it truly takes to build a brand from scratch at a young age.
What We Cover
How Maya discovered Jiu-Jitsu and why it changed her lifeThe problem with women’s fightwear (“shrink it and pink it”)How Alchemize Fightwear was born from a real unmet needBuilding a product with no prior manufacturing experienceEarly-stage struggles, slow growth, and costly mistakesGetting robbed, manufacturing failures, and customer backlashPreparing for Shark Tank and securing a deal with three sharksBeing named Forbes 30 Under 30Lessons on resilience, persistence, and long-term thinkingAdvice for young entrepreneurs and studentsKey Takeaways
Great businesses often start from personal frustrationYou don’t need experience — you need persistenceTransparency builds trust with customersEntrepreneurship is a long game, not an overnight winIf you don’t quit, success becomes inevitableAbout the Guest
Maya Nazareth is the founder of Alchemize Fightwear, a women-led combat sports apparel brand designed specifically for female athletes. Her company has been featured on Shark Tank, in Philadelphia Magazine, and she was named to Forbes 30 Under 30.
🔗 Website: alchemizefightwear.com📲 Instagram: @alchemizefightwear
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.
What We Cover
Jess’s journey from lab technician to wellness entrepreneurWhat Arbonne is and why its mission aligned with her valuesWhy “busy” doesn’t mean productiveHow to build a business without being tied to a 9–5The reality of team building and leadership in network marketingLetting go of control and focusing on personal growthSelf-care, morning routines, and bookending your dayGratitude, mindset, and setting daily prioritiesCreating freedom, flexibility, and long-term vision as a momKey Takeaways
You don’t need more time, you need clearer prioritiesFlexibility is created, not givenLeadership starts with personal responsibilitySelf-care is not optional if you want sustainable successYou can build a business that fits your lifeConnect with Jess
All social media platforms: @jesskoteles_
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.
As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back from my business, why my podcast and content continued despite my absence, and what this experience taught me about rest, presence, and grace in entrepreneurship.
What I Talk About in This Episode:
How quickly my energy and health shifted because life happenedHaving to cancel professional commitments I care deeply aboutWhy I wasn’t able to intentionally work on my business for over a monthHow batching content ahead of time helped my podcast and blog continueWhat I noticed when I wasn’t present on InstagramWhy slower seasons, especially around the holidays, are often necessaryHow this pause gave me clarity around my messaging and directionLetting go of guilt when life doesn’t go according to planKey Lessons I’m Taking Away:
Life will interrupt our plans and that doesn’t mean we’ve failedNot every season is a growth seasonBeing “busy” isn’t the same as being effectivePresence matters more than consistency for consistency’s sakeSometimes rest is forced because it’s neededWhy I Wanted to Share This:
I debated whether to record this episode because it’s personal. But after talking it through with another entrepreneur, I realized how many of us are setting goals and pushing forward without leaving space for life to happen.
If you’ve been knocked off track, I want you to know that you’re not alone. Taking a step back doesn’t erase the progress you’ve made. It’s often part of the process.
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In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.
We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world. Julia also shares practical advice for solopreneurs and mompreneurs who are balancing content creation, client work, and family life.
If you’re creating content but struggling to turn visibility into website traffic and leads, this episode is a must-listen.
What You’ll Learn
Why Pinterest works more like Google than InstagramHow wellness and service-based businesses can use Pinterest to drive website trafficPinterest keyword research basics (titles, descriptions, boards, and images)How Pinterest content can support your overall SEO strategyBest practices for profile and board optimizationHow often you need to pin—and how to do it without burnoutWebsite strategies to convert Pinterest traffic into leadsHow SEO is evolving in an AI + ChatGPT search worldHow to increase the chances of your business being recommended by AI toolsHonest insights on running a business while working from home with kidsKey Takeaways
Pinterest is a long-term, evergreen traffic source, not a trend-based platformYou don’t need to show up daily—scheduling + templates make it manageableKeywords matter across Pinterest, Google, and AI toolsDriving traffic from Pinterest can actually support your Google rankingsInformational content builds trust and moves people into your funnelAI tools reward clear website copy, brand mentions, and authority signalsWho This Episode Is For
Wellness practitioners and coachesService-based business ownersPodcasters and content creatorsSolopreneurs and mompreneursAnyone tired of relying solely on Instagram for growthConnect with Julia
Website: https://juliareneeconsulting.com/
IG and Pinterest: @juliareneeconsulting
LinkedIn: https://www.linkedin.com/in/julia-bocchese/
- Visa fler
