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In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward.
Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice.
This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you.
Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust People now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negative Jerry argues it’s actually a massive opportunity People are more open than ever to alternative care But they’re also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don’t try to act like a hospital or medical institution Be authentic, human, and real Patients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fading Trust is built through transparency, consistency, and care Shaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sport Patients don’t want to be told what to do—they want to be heard Jerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than ever Don’t fake it. Be yourself—but be your best self Your online persona should match the in-office experience Retention Through Relationship True retention isn’t just about visit numbers It’s about maintaining a long-term doctor-patient relationship “If they’re going to see a chiropractor five times in the next 20 years—make sure it’s you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videos Ditch manipulative sales tactics—people will bolt if they sense even a whiff of deception Use AI tools to enhance patient understanding, not replace your role Build trust over time—especially with younger patients who are used to doing their own research Engage in local Facebook groups or community platforms to stay involved without relying solely on ads About the GuestShaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior.
Final ThoughtsThis episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn’t dead—it’s just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era.
Want Help Growing Your Practice?
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice.
Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.Highlights the misleading aspects of this marketing approach.
2. The True Purpose of Your Chiropractic WebsiteYour website should clearly represent your practice and communicate your value to potential patients.
It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor.
3. Common Misconceptions About Renting vs. OwningOwning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance).
Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind.
Website Management Options Explored: Option 1: DIY (Do It Yourself)Pros: Cheapest initial cost; complete control.
Cons: Time-consuming, requires technical and design skills, full responsibility for problems.
Option 2: DIY with Professional Help (Hybrid Model)Pros: Professional initial setup, saves significant time, good initial functionality and appearance.
Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws.
Option 3: Full Website ServicePros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience.
Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management.
Key Recommendations: Financial ConsiderationsAvoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality.
Practical Tips for ControlMaintain control of your domain (URL).
Maintain control of your business email setup independently (e.g., Google Workspace).
Warning SignsBe cautious of marketing scare tactics.
Ensure the website solution you choose genuinely enhances your online presence and patient conversion.
How Jerry and Rocket Chiro Can Help:Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal.
Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors.
Closing Thoughts:Choose your website option based on your practice's specific needs, capabilities, and growth goals.
Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience.
Want Help Growing Your Practice?
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
Saknas det avsnitt?
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In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own.
Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success.
Key Topics Covered:
What is Chiropractic Associate PTSD and how to recognize it
Why bad chiropractic associate jobs often lead to destructive overreactions
The dangers of abandoning care recommendations, structure, and business systems
Why communication and leadership are essential, not optional
The difference between unethical sales tactics and ethical, effective systems
How to reframe your mindset so your bad associate job doesn’t ruin your own practice
The long-term impact of poor retention, undercharging, and disorganization
Practical tips for moving forward with confidence and clarity
Takeaways:
Just because something was done wrong in your chiropractic associate job doesn’t mean it’s wrong to do
Structure, communication, and planning are foundational to a successful chiropractic practice
Being a great adjuster isn’t enough—you also have to lead, manage people, and run a business
Don’t fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they’ve built strong, ethical systems
Start small, commit to improvement, and keep moving the goalpost as you grow
Jerry’s Advice:
Change your mindset. A bad chiropractic associate experience doesn’t have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values.Support the Show:
If you’ve been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support.Want Help Growing Your Practice?
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations.
Key Points:
Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients.Pros and Cons of Contact Methods:
1. Phone:
Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls.2. Email:
Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone.3. Texting:
Pros: High open rates (~90%), quick responses, balances convenience and speed. Cons: HIPAA compliance risks, requires secure software or explicit patient consent.4. Online Scheduling:
Pros: High commitment level from patients, convenience. Cons: Potential additional costs, loss of schedule control for chiropractors.5. Social Media (Direct Messaging):
Pros: Direct, convenient for socially active chiropractors, good for conversions. Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active.Best Practices Recommendations:
Phone: Maintain as an option with clear and concise voicemail messaging. Email: Discourage as primary contact for new patients due to inefficiency. Texting: Highly recommended if compliant; utilize secure software or explicit consent forms. Online Scheduling: Recommended if loss of schedule autonomy isn’t problematic; ensure simplicity and ease-of-use. Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy.Final Thoughts:
Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options.
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.
You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.
Topics Covered:Why there’s no one-size-fits-all approach to social media
The flawed assumption that every chiropractor has to be on social
What makes social media a potential time and money drain
Why interaction is the most important ingredient for social media success
The danger of outsourcing to companies that post generic, low-value content
When social media should be a supporting player, not the main driver
What actually works: unique content, conversation, consistency
Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement
How to use social media strategically if you’re not all-in
Key Takeaways:If you enjoy creating content and interacting online, social media can be a powerful tool—if done right.
If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere.
Maintaining basic social accounts with occasional, authentic updates is still a smart move.
Don’t waste money on generic social media management. It rarely works.
Focus on strategies that fit your skills, your schedule, and your practice goals.
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you.
After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit.
Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t.
What You’ll Learn:
Why there’s no one-size-fits-all answer to Google Ads vs SEO How your practice’s timeline and urgency for new patients should impact your decision What role budget plays in deciding between DIY, local SEO help, or running paid ads Why competition density and strength in your area can drastically affect cost and effectiveness The biggest risks chiropractors face when choosing these strategies Why sometimes the best decision might be to wait or pivotResources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/joinIf you found this episode helpful:
✔️ Share it with another chiropractor
✔️ Subscribe so you don’t miss future episodes
✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence -
In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"
Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.
What You’ll Learn in This Episode:
Why the typical "just do this" advice is usually misleadingThe connection between chiropractic marketing gurus and the broader "make money online" culture
Why there’s no one-size-fits-all approach to getting new patients
Why it's okay (and normal) to get unbalanced results from your marketing efforts
Why everything starts with reaching new people—and how to make sure you're doing it
The Three Big Marketing Categories:
1. Online Marketing
Websites, SEO, Google Ads, social media, email, and digital content creation2. Offline Marketing
Referrals, local networking, events, community outreach, print, and face-to-face marketing3. Retention
Onboarding, communication, patient experience, and follow-up systems that keep people coming backFoundational Steps to Get Started:
Clarify your marketing message: Who are you, and how do you help?Build and maintain a professional website
Set up and optimize your Google Business Profile
Create and maintain relevant social media accounts
Implement a simple, effective plan for gathering reviews and referrals
Key Questions to Ask Yourself:
What are my current skills?What are my interests?
What are my available opportunities?
What is my timeline?
What is my budget?
These questions will help you decide what to focus on next and avoid wasting time and money.
Final Takeaways:
Just get started, even if it’s messy at firstDon’t take unnecessary financial risks
Test and tweak your efforts—marketing is an ongoing process
Be willing to change, but also be patient with your strategy
Most importantly, be committed to excellence in everything you do
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join -
In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice.
The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable.
Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike.
Topics Covered: How Dr. Katie went from horse girl to animal chiropractor What animals can be adjusted (not just dogs and horses) The legal and logistical challenges of animal chiropractic Tools of the trade: hands versus instruments How to communicate with vets and why it matters Business models for mobile and brick-and-mortar animal chiropractors Emotional patient stories and powerful outcomes Why excellence and collaboration are the future of animal chiropractic Connect with Dr. Katie Dr. Katie’s podcast: Making Strides for Animal Chiropractic Dr. Katie’s Website: Making Strides For Animal ChiropracticResources
Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding.
Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice.
Takeaways:
The biggest mistake chiropractors make is not defining who they are. Clarity about your practice helps in marketing and attracting patients. Understanding your ideal patient is crucial for success. Chiropractors should focus on their strengths and specialties. Effective marketing requires knowing your target audience. Don't try to be everything to everyone in your practice. Your website and branding should reflect your practice identity. Starting a chiropractic practice is challenging and requires clarity. Good marketing creates a draw for the right patients. Utilize programs and resources to help define your practice purpose.Sound Bites:
"Why would someone pick you?"
"What is your superpower?"Resources For Chiropractors:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic Local SEO: https://rocketchiro.com/chiropractic-seo -
In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.
Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle.
Key Takeaways:
New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems. Three main ways to get new patients: Online Marketing: SEO, Google Ads, social media, content marketing Offline Marketing: Networking, community outreach, events, public speaking Referrals & Relationships: Word of mouth, patient referrals, business partnerships Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing. All marketing starts with awareness – People must first know your practice exists before they can become patients. Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step. Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands.Actionable Steps:
Audit your marketing: How are new people discovering your practice? Stop wasting time on tactics that don’t introduce you to new people. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.Additional Resources:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully?
In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice.
They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors.
From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts.
Topics Covered:
✔️ Why chiropractic philosophy has always been divisive rather than unifying
✔️ The fine line between philosophy and evidence-based care
✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care?
✔️ Why the most philosophical chiropractors should be the most precise
✔️ The real reason medical doctors don’t refer to chiropractors ✔️ Why crapping on pain relief is dumb
✔️ How chiropractic can regain trust in healthcareConnect with Dr. John Stenburg:
Dr. Stenberg’s website: https://www.zenithchiroco.com/
Dr. Stenberg on Instagram: https://www.instagram.com/zenith_chiro
Dr. Stenberg’s Upper Cervical Podcast: https://www.zenithchiroco.com/upper-cervical-podcastAdditional Resources:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully.
Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor.
Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith.
What You’ll Learn in This Episode:
The 3 W’s of fitness: Weight training, Walking, and Watching your diet How strength training prevents injury and improves longevity The myths of extreme fitness trends, fad diets, and overtraining Why recovery is one of the most overlooked aspects of fitness How Steve’s personal faith journey shaped his approach to fitness and life The fundamental difference between Christianity and other religionsMentioned in This Episode:
The Gospel of Fitness by Steve McKinney – Available on Amazon Steve’s website: fitnessandmore.netResources & Additional Links:
Rocket Chiropractic: rocketchiro.com Follow Dr. Jerry Kennedy on Instagram: @rocketchiro Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/Resources & Additional Links:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.
Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.
What You’ll Learn in This Episode:🔥 The Real Limitations of Local SEO (Google Maps)
Why your search visibility is limited by factors like search volume and competition. How Google’s location-based algorithm impacts your chances of ranking in the map pack. The importance of your practice’s physical location when it comes to dominating local searches.💡 The Truth About Heat Maps
Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps. Why some SEO claims only work in low-competition areas. How to set realistic expectations for local SEO results based on your practice’s location and competition.🚀 When Chiropractors Should Run Google Ads
How Google Ads can help bypass SEO limitations and get immediate visibility. The pros and cons of running ads yourself vs. hiring an agency. Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds. The best times to consider running ads: New practices looking to generate leads fast. Chiropractors wanting to expand reach beyond local SEO limits. Practices aiming for total local domination.💣 Bonus Insight:
Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market. Key Takeaways: Local SEO is powerful but has real limitations based on search volume, competition, and physical location. Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs. Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.🎯 Need Help With Your Website, SEO, or Google Ads?
Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode!
🎙️ Got questions or topics you'd like covered?
Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice! -
Rocket Chiropractic Marketing Podcast - Episode Show Notes
Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors
Episode Summary:
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:
Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.
Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.
Key Takeaways:
1. The "More Time = More Value" Myth
Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.
Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.
Chiropractors should prioritize efficiency without sacrificing quality.
Patients should pay for results, not minutes on the clock.
New patient visits and regular visits should be optimized for effectiveness and patient experience.
Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.
2. The Power of Patient Interaction
Patients need to feel heard and valued.
Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.
Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away.
Being present and engaged, even in a short visit, makes a significant difference in the patient experience.
Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.
3. Business and Marketing Takeaways
Efficiency in practice allows chiropractors to serve more patients without compromising care.
Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.
Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.
Announcements & Housekeeping:
Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.
Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.
Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website.
Final Thoughts:
Focus on value and efficiency, not just time spent with patients.
Enhance patient interactions to build stronger connections and improve retention.
Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.
Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.
Key Takeaways:
1. The Key to Marketing: Interaction
Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience.2. Are Deals Worth It?
Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you’ll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services.3. Helping Patients Understand Your Practice
Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they’ve found the right place.Actionable Tips:
Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they’re in the right place.Resources Mentioned:
Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro. -
In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today.
From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future.
Key Topics Discussed:
The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams. Career Opportunities for Chiropractors: The growth of salaried positions in chiropractic and the rise of franchise models. Challenges and opportunities in the current job market for chiropractors. Bridging the gap between education and real-world practice. Chiropractic’s Evolving Role in Healthcare: Advocating for chiropractic as a primary choice for musculoskeletal and spine care. Integrating chiropractic into multidisciplinary teams for holistic patient care. Addressing common misconceptions about the profession. Social Media’s Influence on Chiropractic: The rise of Instagram and YouTube chiropractors—pros, cons, and public perception. Balancing education and entertainment in promoting chiropractic care.Memorable Quotes:
“If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry KennedyCall to Action:
CBCE Onboarding Meeting Scheduling for Doctors CBCE Program Application
If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below.Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.
The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.
Key Takeaways:
The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.
Content That Converts:
High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn’t resonate unless it’s entertaining. Be Personable: Sharing human moments helps build trust and connection.Building Relationships:
Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference.Paid Advertising Tips:
Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice.The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch.
Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence.
Where to Find Shaq Smith:
Instagram: @ImShakurSmithBusiness & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice.
With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.
Key Takeaways:
1. Why Chiropractic Coaching Matters:
Chiropractic college prepares you to pass boards, not to thrive in the real world. The chiropractor you are when you graduate is not the one you need to be to succeed long-term. Ongoing coaching, education, and habit development are critical for growth.2. Types of Chiropractic Coaching:
Business Coaching: Learn the basics of running a chiropractic practice. Clinical Coaching: Improve patient management and human interaction skills. Marketing & Branding: Develop a unique value proposition to attract your ideal patients. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks. Sales & Communication: Refine how you present value and gain patient agreement. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic. Technology & Systems Coaching: Maximize the tools and software you’re already using. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.3. Choosing the Right Coaching for You:
Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues). Start with affordable or free options (e.g., podcasts, books) if finances are tight. Invest strategically in coaching that aligns with your current goals and budget.4. Jerry’s Advice:
Avoid rushing into expensive programs without proof of concept or financial stability. Take action—don’t just learn, but apply what you’ve learned. Your practice can only grow as much as you do, so prioritize personal and professional development.Resources Mentioned:
Rocket Chiro Websites: Build a better chiropractic website to attract more new patients. Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.Call to Action:
If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.Subscribe & Share:
Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights.Thank you for listening to the Rocket Chiro Podcast. See you next time!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.
Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.
The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.
Key Takeaways:
1. The Extremes of Work-Life Balance:
On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success. On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial. Both extremes come with consequences, especially for chiropractors with families.2. The Real Priorities in Life:
Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members. Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.3. The Importance of Saying No:
When you say yes to one thing, you’re saying no to something else. Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.4. Tips for Work-Life Balance:
At Work: Create structure and discipline in your practice. Be efficient and prioritize foundational tasks that truly matter. Avoid wasted time and inefficiency—it directly affects your time with family. At Home: Be fully present when you're home. Don’t bring work problems into family time. Understand that the time you spend at home is irreplaceable. Communicate with your spouse and set expectations for temporary sacrifices while building your practice.5. Timing is Everything:
If you're single and building a practice, take advantage of the flexibility. If you have a family, use them as your motivation to work smarter, not just harder. Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.Final Thoughts:
You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.Resources Mentioned:
Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year. Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.Share & Subscribe:
If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.Connect with Rocket Chiro:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
Question for the podcast: https://rocketchiro.com/askjerry
One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?"
Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple.
Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them.
So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy!
Business & marketing training for chiropractors: https://rocketchiro.com/joinFree practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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