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Understanding affluent consumers' nuances and behaviors is paramount for entrepreneur success. So, this week on Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella interviews marketing lecturer Dr. Haroon Iqbal Maseeh on the ins and outs of consumer behavior and how to incorporate it into your business strategy.
Having been published in reputed journals, from the Information Technology & People to Psychology & Marketing and the International Journal of Consumer Studies, Dr. Haroon Iqbal Maseeh teaches several marketing courses at Griffith University. He has also served as guest editor for the Journal of Consumer Marketing and is currently a guest editor at Psychology & Marketing.
In this episode, Dr. Haroon Iqbal Maseeh sheds light on the differences between consumers and customers, elaborating that consumer behavior is about how consumers perceive a business, products, and industry as a whole, what a consumer’s needs are, as well as how they consume a product. He outlines key factors, from personalization to affordability and convenience, that comprise consumer decision-making in the digital age.
Together, Marie and Dr. Haroon Iqbal Maseeh look at various case studies such as Apple, and how their businesses benefited immensely from a strong understanding of consumer behavior. So, tune in this week for expert guidance on grasping consumer behavior and incorporating such insights into digital marketing for a flourishing business!
Follow Dr. Haroon Iqbal Maseeh's work via the following links: Griffith University: https://experts.griffith.edu.au/20964-haroon-iqbal-maseeh Google Scholar: https://scholar.google.com.au/citations?user=sDBbrF8AAAAJ&hl=en
Connect with Dr. Haroon Iqbal Maseeh via LinkedIn: https://www.linkedin.com/in/dr-haroon-iqbal-maseeh-phd-mba-685074145/
Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.
Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.
Follow us on social media to stay updated: YouTube: https://www.youtube.com/@AffluenceScienceLabs Facebook: https://www.facebook.com/affluence.science.labs/ Instagram: https://www.instagram.com/affluence.science.labs/ LinkedIn: http://linkedin.com/showcase/affluence-science-labs Twitter: https://twitter.com/AFScienceLabs TikTok: http://www.tiktok.com/@affluence.science.labs Pinterest: https://www.pinterest.com.au/AffluenceScienceLabs/
You can also subscribe and listen to our podcasts on your preferred podcasting platforms:
Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/
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The pursuit of financial growth and wealth management is a complex endeavor, with a slew of alluring options to consider: day trading for one, appeals to many for its fast-paced profits. So, this week on Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella consults finance lecturer Dr. Jason Tian on the intricacies of day trading, and how it compares to other approaches to wealth management.
Prior to joining Swinburne University, Dr. Jason Tian worked as a senior economist across various departments and agencies within the Victorian government. His experience and expertise have spanned across areas such as macroeconomics and revenue forecasting, property tax, economic evaluation, and modeling for major state infrastructures, as well as social procurement policies. But prior to that, Dr. Jason Tian spent time as a quantitative analyst at Macquarie Group, looking at issues related to financial market trading, executions, and market qualities.
In this episode, Dr. Jason Tian reveals that a common misconception about wealth management is that it is only for the rich, whereas in reality, it’s more about feeling financially secure. He draws similarities between day trading and playing video games, or purchasing a lottery ticket, where most would aim for big returns over a short period of time. To this, Dr. Jason Tian highlights that day trading tends to be time-consuming and stressful, but can be fulfilling for those with ample amounts of spare time.
Together, Marie and Dr. Jason Tian weigh up other forms of investing and wealth management, from the S&P 500, to property, and even superannuation. So, tune in this week for expert advice on investing and make informed decisions about your wealth!
Follow Dr. Jason Tian’s work: https://experts.swinburne.edu.au/3311-jason-tian
Connect with Dr. Jason Tian’s social media on: LinkedIn: https://www.linkedin.com/in/tianjason/
Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.
Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.
Follow us on social media to stay updated: YouTube: https://www.youtube.com/@AffluenceScienceLabs Facebook: https://www.facebook.com/affluence.science.labs/ Instagram: https://www.instagram.com/affluence.science.labs/ LinkedIn: http://linkedin.com/showcase/affluence-science-labs Twitter: https://twitter.com/AFScienceLabs TikTok: http://www.tiktok.com/@affluence.science.labs Pinterest: https://www.pinterest.com.au/AffluenceScienceLabs/
You can also subscribe and listen to our podcasts on your preferred podcasting platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/
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