Avsnitt
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Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert.
In this episode, you'll learn…
How a real contributed article came to be from pitch to publish
How to ideate a contributed article that editors want
What elements are needed in a contributed article pitch
Our guest:
Luz Corona, Community Editor at ADWEEK. She oversees the Voice section, the opinion column featuring perspectives from advertisers, marketers, influencers, and tech professionals. She also moderates interviews and panels, and co-hosts the flagship podcast, "Yeah, That’s Probably an Ad."
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Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to turn your good media training skills into great ones.
In this episode, you'll learn…
Actionable tips to turn any expert into a great interviewer
Common mistakes made by experts (& publicists!) during interviews
How publicists can be better collaborators throughout the interview process
Our guest:
Joni Sweet is a freelance writer who focuses on travel, health, and wellness. Her work has been published by TIME, National Geographic, Forbes, SELF, Health magazine, Lonely Planet, TripSavvy, Real Simple,Yoga Journal, Frommer’s, and dozens of other publications.
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Saknas det avsnitt?
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Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and digital PR expert, tells us how publicists have lasting, positive effects on companies well beyond media placements, and makes the case for highlighting these wins more than ever before.
In this episode, you'll learn…
Why cross-collaboration is crucial for publicists to stay relevant
How to communicate and share your wins both privately and publicly (including social media!)
Real-world examples of modern-day PR campaigns and what they mean for the current state of PR and media
Our guest:
Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. Currently, she’s an Account Director at Stacker. She's also a devoted mom and wife, channeling her expertise to empower ambitious women of color to live their best lives via her brand, Baydian Girl.
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Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.
In this episode, you'll learn…
How an SEO-focused professional approaches prospecting and emailing contacts
SEO tools and tactics you can leverage for PR
How to appropriately scale your list-building and emailing
Our guest:
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
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We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argument for “building a moat” and how to go about doing this to set your client or company apart from the competition.
In this episode, you'll learn…
Why many companies should not solely rely on asset-less PR
The benefits of hero (aka content-led) PR
What “building a moat” means and how to get started
Our guest:
Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years.
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In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox you can access at times you may need it most.
In this episode, you'll learn from a psychologist & executive coach…
How to identify perfectionism and how it may lead to anxiety and burnout
Why prioritizing self-care matters for all levels of employees within a workplace
Valuable insight, ideas, and tools to improve overall mental health and well-being
Our guest:
Dr. Anne Welsh is a distinguished psychologist & executive coach with a profound affinity for supporting women in leadership, and aiding working parents across diverse career landscapes. Beginning her career at Harvard, Dr. Welsh has since pivoted, dedicating her life to unraveling the interplay between career aspirations, personal fulfillment, and women’s mental health throughout the lifespan. Her coaching brings together research and real life experiences to hone leadership skills, improve emotional intelligence and create work-life integration.
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In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some takeaways of how you too might secure a dream, spotlight coverage like this for your own client or employer.
In this episode, you'll learn all about pitching a reporter for The Street…
Why timing is everything with pitching stories
How a tech reporter views and utilizes embargos
Why efficiency and responsiveness is crucial to securing coverage
Our guest:
Ian is a tech reporter for TheStreet. He reports on the tech industry -- with a focus on artificial intelligence -- covering AI companies, safety, regulation and ethics extensively. As an offshoot of his tech coverage, Ian additionally covers Elon Musk and his many companies, namely Tesla and SpaceX, as well as the companies under the "Magnificent 7" umbrella. He is endlessly fascinated by the ongoing conversation around, and many implications of, artificial intelligence. Ian has previously written for CNBC, Patch.com, The Young Folks and Screenrant, among others.
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Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with an awesome producer doing important work. Along the way, you’ll learn that some prescriptive advice (like brevity and digital-only) might not always apply, depending on who you’re reaching out to.
In this episode, you'll learn all about pitching an investigative producer…
Details to help foster a working relationship the right way
Tips for having enough and the right information in your pitch
The kinds of stories they cover and how far in advance they plan
Our guest:
Daniela Molina is a bilingual Investigative Producer at Gray Television InvestigateTV who has a great interest in human trafficking and healthcare stories. Since her time at InvestigateTV she has covered abuse in nursing homes, bad doctors, and societal issues. She has also started her own franchise within the team called "Cuidando Su Billetera" which provides financial content to Spanish-speaking communities. Before joining InvestigateTV, Daniela interned for three summers with WTVJ (NBC) in South Florida and worked with their digital duopoly team. Daniela is a graduate of Indiana University with both a bachelor’s and master's in journalism.
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This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your feeds for new episodes dropping in March. TTFN!
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Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes into a freelance journalist’s work. We’ll cover how shopping roundups are put together and how older pitches and smaller, “hometown experts” (think: local podiatrist) fit into this world. With it, come out on top with new ways to provide value to those reporters whose mission is simply to make their audience’s lives better.
In this episode, you'll learn why…
key phrases matter with pitches and story ideas
imaginary editorial headlines create winning subject lines
ALL experts should pay attention to shopping stories
Our guest is:
Diana Kelly Levey is a freelance writer, journalist, published author, and editor whose work has been featured in outlets such as Health, Real Simple, InStyle, and Reader's Digest, just to name a few. She has 20 years of experience working for national publications and award-winning brands on staff and as a freelancer. She thrives when she is covering topics, products, and services that help people and can improve readers’ lives in some way.
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Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the art of answering media queries. If you remember Casey's episodes, we've already talked about HARO extensively on the podcast. This week, however, we're jumping off from the #journorequest hashtag and talking about Qwoted. We're also covering lots of interesting details in between. Get an insider's look at how these different services fit in and complement one another, and walk away from this episode empowered to really take charge when you see relevant queries come in. Spoiler: our guest shares the story of receiving commentary written by ai (yes, there are tools to identify that). You won't want to miss this episode!
In this episode, you'll learn...
How a freelance health journalist lines up her stories The current landscape of media query tools and services Best practices for responding to these queriesOur guest is...
Taneia Surles, MPH, a freelance health writer, editor, and public health professional. She holds a bachelor’s and a master’s degree in public health from the University of Alabama at Birmingham. She has bylines in AARP, Health, Healthline, Insider, Parents, Verywell Health, and other publications. -
This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely pitch, and serendipitous encounter with a stranger all culminated into a nice, long feature with beautiful imagery for the Wall Street Journal. Gain insider tips for pitching a national lifestyle freelance writer, and so much more.
In this episode, you’ll learn…
–How a big feature (with original imagery!) is put together for a top tier outlet
–Why social trends matter to journalists and editors (hello again, TikTok!)
–What additional info helps a freelance writer make an informed decision (transparency is always key!)
Our guest is:
Kelsey Ogletree, an Alabama-based independent journalist covering travel, food, design and golf. Her work has appeared in various print and digital outlets, from Midwest Living and Real Simple to The Wall Street Journal and Allrecipes. She’s also the founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.
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In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how smaller brands can step up to the plate and provide value to a digital journalist in the age of TikTok, competing with corporations for coverage in a top fashion outlet.
In this episode, you'll learn…
How the economy, pop culture, and social media all play roles in online fashion reporting
Why data may be just as powerful as a product sample for some fashion reporters
How brand previews and other aspects of the fashion reporting industry work
Our guest is:
Frances Solá-Santiago, a journalist from Puerto Rico, works as a fashion writer at Refinery29. She also writes for publications like The New York Times, The Cut, Rolling Stone, NPR, Numéro, Glamour, Remezcla, and Bustle, covering fashion, beauty, music, and culture.
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Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode.
In this episode, you'll learn about pitching a trade publication…
What the benefits are of sitting in on interviews
How far in advance you should pitch a story
How editorial calendars and news wires can be useful tools
Our guest is:
Greg Sleter, executive editor and associate publisher of Store Brands, which covers the world of retail and private brand products. He has worked in the world of communications for nearly 30 years. Most of his career has been spent in journalism, working for several B2B and consumer-facing news outlets. He has also worked in PR for two Long Island, NY-based healthcare systems. -
Today’s episode features a guest who covers media agencies for Adweek and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and her colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episode with more tools in your toolkit of how to better collaborate, including new ones we hadn’t heard of ourselves
In this episode, you'll learn…
What the nuances of an Adweek journalist’s coverage are
How to host a productive in-person meeting with a journalist
Why online communities might help you level up your networking skills
Our guest is:
Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT.
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Today we have an awesome education journalist who focuses on consumer advice. Unfortunately, even some of the most well-meaning publicists get his name and his beat wrong all of the time. We find that even with some of the most seasoned professionals, these mistakes are surprisingly easy to make in a fast-paced, efficient environment. Listen on to find out how some things that may seem obvious still fall through the cracks.
In this episode, you'll learn how to…
Triple-check your media lists and pitches
Understand the nuances of a journalist’s beat
Avoid being overtly self-promotional
Our guest is:
Cole Douglas Claybourn is a reporter who primarily covers the transition from high school to college. He’s also a writer and podcast producer for Sports Spectrum, which covers the intersection of sports and faith, as well as his Christian podcast, “In No Hurry.” Before that, Cole spent five years as a public educator where he taught high school English and served as the Student Publications Advisor. He also worked for the Evansville Courier & Press and the Owensboro Messenger-Inquirer, where he covered both news and sports on a regional scale.
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In today’s episode, we analyze a product pitch that inspired a freelance journalist to write a gift guide for Forbes. We’ll learn the etiquette around offering a product to a journalist to test out, the fact that coverage is not always guaranteed, and the balance of being polite, direct, and professional. Walk away empowered with the skills to pitch a product and potentially earn a spot in a future gift guide.
In this episode, you'll learn…
When aggressiveness can work against you in product PR How gift guides and product reviews are written for top-tier publications Why more journalists are turning toward Substack for story sourcesOur guest is:
Joni Sweet is a freelance writer who focuses on travel, health, and wellness. Her work has been published by TIME, National Geographic, Forbes, SELF, Health magazine, Lonely Planet, TripSavvy Real Simple, and dozens of other publications. She travels often, but when she's not on the road, you can find her at home in the Hudson Valley, practicing yoga, cooking vegetarian food, or biking. Check out her Substack to see what she’s working on!
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In today’s episode, we analyze a story that experienced a complete pivot from the original pitch and follow-up. Get a glimpse into how this happened, and why having that rapport built already led to an active brainstorming and changing of the story altogether— talk about PR-journalist collaboration heaven! From it, walk away encouraged to do the same, should your original story idea need a fresh angle for that journalist to say yes to you.
In this episode, you'll learn to leverage authenticity and flexibility in all aspects of your outreach…
Communicating with a journalist
Preparing your expert for an interview
Crafting stories that dive deeper than the basics
Our guest is:
Cloey Callahan, a reporter for Digiday Media's newest vertical, WorkLife, where she covers all things future of work, including but not limited to tech, spaces, culture, d/e/i, talent and leadership. Before WorkLife, she spent three years covering local news in New York's Hudson Valley, where she was born and raised and still resides today.
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Our guest today is active on Twitter and Substack, freely sharing the best tips for journalists in the travel space. In fact, we first heard about our guest through a Tweet she authored that went viral, which sparked conversation amongst journalists on what the best professional traits of go-to publicists are. We talk all about the best responses and what it’s like to pitch and write for the travel industry.
In this episode, you'll learn…
Professional traits all publicists should possess
Do’s and don’ts of pitching press trips
What to pitch a freelance food and travel writer
Our guest is:
Katie Lockhart, a travel and food writer traveling the world full-time while writing for publications like Travel + Leisure, CNN, Conde Nast Traveler, The Points Guy, National Geographic and many more. You can follow her adventures on Instagram @findyourhappyplate.Things we talked about…
Katie’s Viral Tweet #1
Katie’s Viral Tweet #2
Katie’s Substack
A Press Trip Invite Golden Rule
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Today’s episode is all about pitching startup and VC news to a reporter at Insider. Interestingly, the story we explore does not come from one single pitch, but many pitches, spanning the course of many months. Aside from exploring the extensive email organization skills that our guest possesses, we learn the ins and outs of having your pitch stand out and increasing your chances of coverage for your startup, VC funding round, and/or founder (think: transparency and timeliness).
In this episode, you'll learn…
The important roles of intro calls, press pages, and pitch decks
What’s actually considered timely in the startup new cycle
Other considerations for ensuring efficient collaboration
Things we talked about…
14 Healthtech-Fintech Startups That Have Raised Millions From VCs - Visa fler
