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The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates.
The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience.
We also touch upon the significance of SEO tools, mentioning SEO Gets as a more comprehensive alternative to Google Search Console for deeper data analysis.
Ultimately, the discussion underscores the need for businesses to actively analyze website data to enhance engagement and conversions.
Frequently Asked Questions: Optimizing Your Website for Growth
1. Why is simply having a website and creating more content often not enough for business growth?
While a website provides a presence and content aims to attract visitors, merely having them doesn't guarantee engagement or conversion. Businesses need to ensure their content is optimized for the right audiences and that website visitors can easily find what they need and take desired actions. Without understanding user behavior, efforts can be misdirected, leading to wasted resources and missed opportunities to connect with potential customers effectively.
2. What is website heat mapping and how can it benefit my business?
Website heat mapping is a technique that visually represents user interaction on your website pages. It shows where users click, how far they scroll, where they spend the most time (attention), and general areas of engagement. By understanding these behaviors, businesses can gain valuable insights into what content resonates with visitors, identify areas of confusion or friction, and optimize their website for better user experience, engagement, and ultimately, conversions.
3. What are the key metrics or sections to focus on within a website heat map tool like Microsoft Clarity?
Microsoft Clarity, a free heat mapping tool, typically provides insights through four main sections:
* Clicks: Shows where users are clicking on your pages, indicating what elements they find interesting or interactive.
* Scroll: Reveals how far down users are scrolling on your pages, helping you understand if they are seeing your key content and calls to action.
* Attention: Highlights the areas of your pages where users spend the most time with their mouse movements, indicating what content captures their interest.
* Area: Aggregates user interactions within specific zones of your webpage, providing a broader view of engagement. Analyzing these sections can help pinpoint popular content, identify drop-off points, and understand user navigation patterns.
Hope you enjoy this episode today we went deep into this topic.
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“Storytelling is the key to unlocking your greatness.”
Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert.
I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books.
I support organizations with improving their team's productivity by strengthening their role as group members through the use of storytelling.
Hint: Listen to the end of this episode to get Porsché's number. 👀
Talk to Porsche Steele today >>
About this Episode
This podcast excerpt features a conversation with Porsché, a book coach, who shares her personal journey and expertise in the self-publishing industry.
She recounts her challenging past, including escaping a cult-like family situation, which ultimately led her to discover her passion for editing and publishing.
She emphasizes the importance of a book for entrepreneurs to establish authority and thought leadership, explaining how to effectively structure and write a book by focusing on solving audience problems and incorporating personal stories.
She also contrasts the typical six-year timeline for solo book completion with her accelerated process of around three to six months when working with a professional like her.
She provides insights into the various stages of book creation, from ideation and outlining to writing, editing, and production, and offers a direct way for listeners to connect with her for publishing assistance.
Use the contact form or email her at [email protected].
Enjoy this episode as you dive deeper into our conversation!
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Saknas det avsnitt?
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Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025.
Connect with Favour Obasi-ike on LinkedIn here >>
Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >>
We emphasize the importance of creating both content for search engines and building community awareness through social platforms. Integrating these strategies is crucial, with website content serving as a central hub and social media driving traffic and engagement.
The conversation also touches upon leveraging different social media platforms, the power of consistent engagement, and the significance of having an email list to cultivate a direct connection with an audience.
Real-world experiences and actionable tips are shared, highlighting the interconnectedness of content creation, SEO, and social media for business growth.
Success in content SEO lies in providing those answers directly on your website.
Key elements of content SEO marketing include:
Answering questions: Creating website pages, blog posts, articles, and FAQs that directly address the needs and queries of your audience.
Traffic generation: Aiming to drive organic traffic to your website by ranking for relevant keywords and search terms.
Utilizing Google's insights: Paying attention to "People Also Ask" sections and leveraging resources like "Google Learn About" to understand the questions being asked in your niche.
Diverse content formats: Encompassing text (blog posts, ebooks), audio (podcasts), video (YouTube), and visuals (infographics) all hosted on your website. These formats, with their respective file extensions (TXT, MP3, MP4, JPEG, PDF), contribute to your website's SEO.
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This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform.
Connect with Shara with her on social media here >>
She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience!
Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for job seekers and entrepreneurs.
The conversation explores strategies for personal branding, the significance of recommendations, and navigating LinkedIn's various recognition badges.
Shara also highlights the value of company pages and underscores the need for authenticity in connecting with others on the platform.
Ultimately, she advises listeners to define their goals and show up genuinely to maximize LinkedIn's potential.
About Shara
"I help social workers obtain licensing in record time, so you can continue helping others at the highest level. I have a 99% success rate. You want to know more, come talk to me.”
Schedule a call with Shara on her calendar here >>
Listen to Shara's podcast, "Journey to Licensure" here >>
Frequently Asked Questions on this episode:
1. How did Shara initially start using LinkedIn, and what prompted her to become more active and visible on the platform?
Shara began using LinkedIn around 2018 as a burnt-out therapist, primarily sharing articles about mental health related to her experiences as a former military wife. Initially, she focused on written content and amassed a following of about 30,000 without showing her face. The turning point came when another influencer, Chené, suggested she start creating videos to increase visibility and build trust. This led Shara to start posting daily videos about her life, which eventually resulted in a significant increase in her reach when she shared her journey of passing her board exams after 10 years.
2. What strategies did Shara employ to build her personal brand and leverage LinkedIn for business success?
Shara's strategies included consistently sharing her personal journey, including struggles and failures, which resonated with her audience and created a sense of connection. She then transitioned to helping others pass their board exams for free, which later evolved into a successful business. She emphasized the importance of being authentic, showcasing skills, and building relationships on the platform. She used LinkedIn to position herself as an expert in her field, leading to opportunities like speaking engagements, awards, and being featured on LinkedIn's company page.
3. What key steps does Shara recommend for optimizing a LinkedIn profile, especially for individuals seeking job opportunities?
Shara advises making sure your LinkedIn profile is complete, visually appealing (professional photo and banner), and functions as a landing page showcasing your skills and experience. She emphasizes actively engaging with the platform by posting content related to your interests and engaging with other people's posts. For job seekers, she recommends highlighting skills, showcasing talents, and demonstrating how you can contribute to potential employers. Leveraging features like LinkedIn Premium can also enhance visibility and access job-related resources.
Listen to this episode to learn more about how to achieve LinkedIn success following Shara's expert advice!
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Katia Yakovleva discusses Content Radar, an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing.
Start Using Content Radar AI today: https://contentradar.ai/
The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn and X.
Content Radar helps users transform existing content into ready-to-go posts, matching their brand's tone of voice and saving time.
Features include a LinkedIn carousel AI tool, auto engagement capabilities, and Slack integration for team collaboration.
Katia Yakovleva emphasizes that Content Radar offers cost-effective plans for solopreneurs and larger teams. The platform is designed to help businesses grow their presence and generate leads through optimized content marketing strategies.
FAQ About Content Radar AI
What is Content Radar AI and what problem does it solve?
Content Radar AI is an AI-powered workspace for content marketing, designed specifically for B2B content. It solves the problem of tedious and time-consuming marketing operations, particularly content repurposing and omnichannel distribution. It allows users to input existing content (podcasts, videos, white papers, blog posts, etc.) and quickly transform it into ready-to-go, on-brand content for LinkedIn, Twitter (X), and other platforms, significantly reducing the time spent on content creation and distribution. The long term vision is to build a marketing OS for B2B content where all content is in one place.
Which social media platforms does Content Radar AI currently support and are there plans to add more?
Currently, Content Radar AI primarily focuses on LinkedIn and X (Twitter). However, there are plans to integrate with more platforms and content formats as the product evolves, ultimately aiming for an omnichannel content funnel approach.
How does Content Radar AI ensure the security and authenticity of its integrations with platforms like LinkedIn?
Content Radar AI works directly with the LinkedIn team and uses the official API for developers, ensuring that all integrations are up-to-date and secure. This direct collaboration and access to the official API guarantee the safety of user data and compliance with platform guidelines, minimizing the risk of losing native impressions.
What are some of the key features offered by Content Radar AI?
Content Radar AI offers a range of features, including:
Content Repurposing: Transforms existing content into ready-to-go posts for various platforms.
AI Social Media Manager: Acts as an AI social media manager by matching the user's tone of voice and brand.LinkedIn Carousel AI Tool: Creates on-brand LinkedIn carousels quickly, saving time on graphic editing.Auto Engagement: Allows users to invite coworkers to like and comment on posts, boosting initial engagement.Content Calendar: A collaborative content calendar to schedule content accross platforms.Slack Integration: Notifies team members of new posts for easy support and employee advocacy.Analytics Dashboard: Provides insights into the performance of your content across different platforms.AI Assistant: A conversational interface to interact with Content Radar via chat.Listen to this episode to learn more about Content Radar AI for scheduling posts for your business.
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Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world!!! 🌎
Welcome our first guest of the day (we have a 3 episode day run to celebrate our women), Nelly Golddy! This episode was recorded on her birthday (02/14).
Nelly Golddy, an interior designer, shares her journey into the industry on the We Don't PLAY podcast.
She discusses how she started her business with limited capital, emphasizing the importance of using existing skills and taking initiative.
Nelly highlights the need for continuous learning and adapting to evolving trends in interior design. She explains her client consultation process, stressing the importance of understanding their needs and balancing them with her expertise.
The conversation explores budgeting for interior design projects and recommends involving an interior designer from the outset of any construction.
She advises those considering redesigning their homes to research their style and seek inspiration online before consulting a professional.
Frequently Asked Questions: Interior Design with Nelly Golddy
1. How did Nelly Golddy get started in the interior design business?
Nelly was sponsored by the Mastercard Foundation to study interior decoration. While still in school pursuing her ACCA, she realized she could monetize her skills after friends frequently asked her to decorate their homes. Without initial capital, she created a flyer and sent it to her contacts, surprisingly receiving an overwhelming response. She emphasizes starting with available skills rather than waiting for perfect circumstances.
2. What advice does Nelly give to young entrepreneurs or individuals hesitant to promote their services?
Nelly describes herself as a "forceful person" and encourages others not to fear rejection. She believes in pursuing goals relentlessly and taking inspiration from a higher power. She did not worry about being perceived as "too much" when promoting her flyer and was pleasantly surprised by the positive international and local response.
3. What is Nelly's perspective on the youth in her country (Ghana) and their approach to employment?
Nelly observes a tendency among Ghanaian youth to rely heavily on securing corporate jobs after graduation, often leading to unemployment and a dependence on the government. She advocates for developing skills and starting small businesses to avoid prolonged periods of joblessness and build self-reliance.
4. How has Nelly's approach to interior design evolved over the past decade?
Nelly emphasizes the importance of continuous learning and adaptation in the ever-changing field of interior design. She actively seeks to stay updated on new trends, learns from her past mistakes, takes courses, and attends conferences to improve her business and client relationships.
5. How does Nelly approach the initial consultation with a client who needs interior design?
The consultation involves understanding the client's concept, even if the client struggles to articulate it. Nelly listens to their preferences, advises based on the space's constraints, and considers their budget. She aims to create a comfortable and relatable space that reflects the client's personality, balancing her professional expertise with the client's desires.
Connect with Nelly Golddy via her website @ buukmenow.com or Instagram @nelly12golddy.
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Why do small businesses need SEO? It's a money or time factor.
In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising.
I highlight the importance of answering customer questions through content creation, suggesting that this strategy helps businesses become credible and sustainable brands, drawing traffic and potential sales.
I discuss key strategies, including using cost-per-click data to create targeted content, writing helpful articles, producing podcasts, and optimizing website PDFs.
I further stress the importance of consistency, patience, and providing value to potential customers over time.
Additionally, I emphasize cultivating the correct mindset.
FAQ: SEO for Small Businesses
1. Why is SEO important for small businesses?
SEO is crucial for small businesses because it levels the playing field. It allows you to compete with larger companies that have substantial advertising budgets by organically improving your visibility in search engine results.
SEO helps more people find your business, connects you with those seeking your services, and establishes you as a credible and sustainable brand online. It provides a long-term strategy for growth, focusing on answering customer questions and providing valuable information.
Paid advertising can be expensive and unsustainable, while SEO offers a cost-effective way to reach a wider audience.
2. How does SEO help small businesses compete with larger companies?
Larger companies often invest heavily in paid marketing and advertising campaigns. SEO allows smaller businesses to gain visibility by focusing on organic search results. By answering questions on your website and creating content relevant to your target audience, you can improve your search ranking and attract customers actively searching for your products or services.
This reduces reliance on expensive advertising and allows you to connect with customers looking for precisely what you offer. Essentially, SEO enables you to show dominance in your niche, even against larger competitors.
3. What are the first steps a small business should take for SEO?
The initial focus of SEO should be technical. Ensure your website's backend is optimized for search engines to properly index and rank your content. If the technical aspects aren't in place, even the best content won't rank well. This means addressing issues like broken links, duplicated content, and ensuring server accessibility. Simultaneously, conduct thorough keyword research to identify the questions and phrases your target audience is using to find businesses like yours. Understand what your niche is and where your audience is. Once the technical foundation is strong, create valuable content that directly addresses these queries.
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Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines.
Key SEO Factors to Consider:
Landing Page Definition and Differentiation: A landing page is defined as a highly specific, targeted page with a clear singular goal, distinct from other website pages like blogs, product pages, "About Us" pages, or "Contact Us" pages. "A landing page is a place where people get one thing. They get one result... It's that specific, it's that targeted and it's that niche." "A landing page is different from a blog page. It's different from a product page, right? It's different from an FAQ page. It's different from an about page. It's different from a contact page. It's different from another page on your website." The Importance of Visibility and SEO: Having a website is not enough; it must be visible and connected to the target audience through effective SEO. A website that isn't ranking is essentially useless, even if it has great content. "There's no reason why your website should not be ranking. But because it's not connected, you can't see beyond what you're looking at because all you're seeing is a brick. It's a wall." "It's not just having a page, it's having a landing page that actually is being seen." Quality over Quick Fixes: While services like Fiverr and Upwork can offer quick solutions, building a brand requires attention to detail, quality materials, and a unique voice. "Yes, definitely please go there [Fiverr, Upwork, YouTube] if you want something that is quick, something that is very easy to understand, something that just gets you off your feet. But if you're looking for something that has your brand, your voice, your style, your code, your theme, your palette, things that you care about because there's detail."Do you need website development optimization? Click here to schedule a free website development consultation.
Actionable Takeaways:
Clearly define the specific goal of each landing page. Conduct thorough SEO audits and implement best practices. Prioritize a user-centric design with clear calls to action. Continuously monitor and analyze user behavior to optimize landing pages. Focus on providing genuine value and building trust with potential clients. Own your website domain and ensure you have full control. Always have the WHO WHAT WHERE shown Implement your landing page SEO or DIY with AI tools.Connect with me 🔗
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Welcome to the Super Bowl Commercial Advertising room where marketing professionals analyze the Super Bowl commercials as case studies.
We debated the effectiveness of various advertising strategies, considering factors like storytelling, brand awareness, target audience, and return on investment.
The conversation expanded to broader marketing topics, including the efficacy of different advertising channels (direct mail, radio, social media), and the importance of data-driven decision-making.
Different perspectives on the value of high-cost advertising campaigns like Super Bowl spots were presented, highlighting the importance of aligning advertising with business goals and target demographics.
Finally, we significance of seasonal marketing and its varied applications.
1. What were some of the key themes or strategies observed in the Super Bowl commercials this year?
Several key themes emerged from the Super Bowl commercials this year. Storytelling was a dominant strategy, with brands like Lays using narratives that initially obscured the product, focusing on the experience and connection. The use of user-generated content (UGC) and community engagement was also noticeable, with brands such as Taco Bell incorporating real people and their experiences with the brand into their commercials, rather than focusing solely on celebrities. Another theme was the psychological aspect of marketing, which aims to create a feeling or aesthetic that subconsciously attracts people to a brand, as well as the idea of active recall where brands leverage recognition to create a sense of community.
Lays' commercial was noteworthy because it initially did not focus on the product. It began by showcasing a potato farm and a girl picking up a potato, following the potato’s journey from the farm to the kitchen table. This narrative approach made the ad about the process and the experience, not just the chips themselves, which created a more engaging and emotional connection with the audience. Only at the end was it revealed that the commercial was for Lays, associating the brand with the organic and wholesome feeling conveyed by the story, making it stand out from other more straightforward product placements.
Taco Bell's commercial stood out by using a combination of celebrities and user-generated content (UGC). While it featured LeBron James, it deliberately shifted focus towards ordinary people who love the brand, showing them at the drive-thru, on picnics, and having fun with Taco Bell products. The commercial used a mix of these real life scenes mixed in with postcard like images with the effect of making the brand feel more relatable, authentic, and community-focused. Instead of relying solely on the celebrity's endorsement, it highlighted the genuine experiences of its customers. This ultimately showed that the brand values its community more than celebrity endorsements.
While often used interchangeably, advertising and marketing budgets are different. Advertising is a part of marketing, and involves the cost of placing an advertisement. Marketing is a broader term encompassing the development and execution of strategies that promote brand awareness, and convert sales. Advertising budgets focus on the costs of producing and placing ads, while marketing budgets include broader efforts such as SEO, content creation, market research and branding. Understanding the difference is essential for businesses to allocate their resources effectively, because both are separate elements of the same overall strategy.
Hope you enjoy this episode to get more insights on the Super Bowl. 🏈
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Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in.
Key Themes and Ideas:
Website Content as a Cornerstone:
The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at the number of pages you had on your website by this time last year.”
Key Quotes:
"Thinking about 2025 is a good way to start thinking about your trends.""It's good to know about a trend, but it's important to know what to use a trend for and why the trend is even trending.”"If that number is the same, then something got to change because you cannot be not updating your content.""your website is your portfolio, right? It's supposed to be where you're you're giving people information.”“If Google is updating its system and you're not updating your system, there's a problem.”"the more you ignore it, the more it ignores you because you're not going to be on the web. You're not going to be on the Google search engine.”"Long form content is going to be a huge thing to outrank your competitors… It needs to be structured and well-rounded. That's long form content."“you want to write content that has numbers. Numbers are big. Numbers are big. Numbers in dollar signs and in other currencies, numbers in in weight, numbers in in size, numbers in decimals, numbers in numerical value."“AI is looking for content. People are looking for content.”"how is your website looking on a mobile device?”"position ourselves to get found in the future.”“if you type your name there and you don't see anything next to your name then that's a problem too."“an AI cannot replace a human experience.”“AI can write you SEO words, keywords, finding the rank of your server of your um domain and and and so on and so forth, but will never be one4th of what favor as an SEO um expert as less than an ex an an SEO expert going to do.”"always your website is one place that you have foolproof for your business continuity and your cash flow.”Actionable Insights:
Audit Website Content: Businesses should thoroughly review and update their websites, adding new content and updating old content.Embrace Long-Form Content: Create structured, well-rounded content that addresses audience questions and needs, emphasizing details and numbers where relevant.Optimize for Mobile: Ensure websites are mobile-friendly to take advantage of mobile indexing.Prepare for AI: Be aware of the impact of AI search engines and how to make their content accessible to these new platforms.Prioritize Human Touch: Embrace technology, but remember that the human element is still critical for SEO success.Leverage Community: Connect with and support other businesses and professionals in your network.Take ownership of your website and SEO Strategy: Be proactive in updating and building your website to optimize SEO and create value.Start With Your "Why": Create content that is relevant to the needs of your audience.Conclusion:
The Clubhouse discussion provides valuable insights into the evolving landscape of SEO, stressing the importance of website content as a foundation for digital presence and business growth in 2025.
I emphasize consistent updates, structured content, mobile optimization, and an understanding of the changing search landscape, urging a shift in mindset towards a more proactive and strategic approach to SEO. The call to action is that you should embrace new technology, but also leverage the human experience in your SEO strategy.
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This Clubhouse audio recording features a discussion on domain authority, its importance for online businesses, and how to improve it.
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I define domain authority as online credibility leading to recommendations and explains that it's built through consistent, high-quality content distribution across multiple platforms.
The conversation also explores the use of tools likeSender Score to assess email deliverability and the speaker shares examples of brand collaborations and AI influencers to illustrate the concept further.
Finally, I offer advice on rebranding and maintaining domain authority during a name or platform change.
Read More: Domain Authority vs Page Authority: What Does It Mean for SEO? 📄
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This podcast interview features Nigerian singer-songwriter M.E., a two-time Grammy nominee. He discusses his musical influences (Anita Baker, Tiwa Savage, and Usher), his creative process, and overcoming creative blocks by joining communities and taking breaks.
M.E. also details the concept behind his new music video, "Tsunam.e," which explores escaping overwhelming thoughts.
Finally, he shares his most memorable moment, meeting Whitney Houston, and promotes his upcoming album and Valentine's Day single.
🎼 Listen to M.E's music on his official website >>
🎥Watch "Tsunam.e" on YouTube >>
Get to know M.E
Grammy Nominated Singer/Songwriter
Music has the power to transport us to another time and place.
M.E. music loves to harness that power with a broad audience of fellow music lovers and passionate musicians alike. He has become a force to reckon with as one of the most excitingly anticipating upcoming singer/songwriters in the industry. M.E. is a Nigerian native, born an raised in Lagos and have progressively stood out amongst his peers putting him in the fore-front and described as “Original and never before seen or heard of”.
FAQ
Who is M.E. and what does he do?
M.E. is a two-time Grammy-nominated singer-songwriter from Nigeria. He's a multifaceted artist involved in various aspects of music creation, including vocal teaching, vocal and music arrangement, and songwriting. He emphasizes his dedication, noting he's been working hard for over 25 years and considers this to be his best year yet. He views himself as authentically unique and is focused on inventing his own sound.
Which artists have significantly influenced M.E.'s musical style and why?
M.E. identifies Anita Baker, Sade, and Usher as his top three musical influences. He admires Anita Baker for her innate vocal talent, noting her sound as therapeutic and unique. Sade's influence stems from her Nigerian heritage, her ability to evoke strong moods with her music and her timeless sound.
He credits Usher for solidifying his understanding of melody, songwriting, singing finesse, and for shaping his career trajectory after first hearing "You Remind Me." These three artists have all had a significant impact in shaping his musical perspective.
Can you explain the concept behind M.E.'s song "Tsunam.e"? "Tsunam.e" is not a literal reference to the natural disaster but rather a metaphor for an overwhelming wave of emotion and thought. M.E. uses the imagery of diving into a pool and feeling a tsunami-like force as a way of escaping negative thoughts, stress, and depression.
He seeks a powerful distraction that allows him to reset and return to his present state with a refreshed perspective. He notes it is about searching for something, anything, to escape and feel again.
What is M.E.'s most memorable musical moment?
M.E.'s most memorable musical moment was meeting Whitney Houston in 2011/2012 and giving her feedback on her unreleased music. He was initially an observer in the studio as she played music for others like Brian Michael Cox, but he was eventually asked his opinion. His honesty and feedback were well-received, which he credits as a moment that changed the course of his career and helped to develop relationships in that room, including with Whitney. This was especially impactful given that starstruck behavior was usually discouraged within the industry.
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This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts.
I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors.
Effective email marketing is presented as a crucial complement to SEO for driving leads and sales.
I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connecting with the target audience through valuable content and targeted marketing.
FAQ: Measuring ROI of SEO Efforts
What is ROI in the context of SEO, and why is it important to measure?
ROI (Return on Investment) in SEO refers to the measure of how much benefit (usually profit or value) you gain from the resources you invest in search engine optimization. Measuring ROI is critical to understand if your SEO efforts are effective, whether your investment of time and money is yielding results, and where adjustments need to be made. Without measuring ROI, you're essentially doing SEO "for the sake of doing it" and potentially wasting resources without reaching your business goals.
How does consistent content creation influence SEO ROI, and what should be considered when producing content?
Consistent content creation is essential for long-term SEO success and ROI. The more pages and valuable information you publish, the more chances you have to appear in search results. When producing content, you should consider both the user and search engine needs. Content should be relevant, address user queries, be presented engagingly (e.g. with statistics, infographics, videos), and consider when your audience is most likely to be receptive to it (e.g., time of day). The quantity and quality of content directly impact your ability to reach your target audience.
What other tools can help with understanding user behavior and how can they be used to improve SEO ROI?
Several tools can aid in understanding user behavior and optimizing your site's performance, contributing to better ROI. Some key tools include: Google Search Console to monitor your site's performance in Google search, Google Analytics to analyze traffic and user behavior on your website, other analytics platforms like Matomo Analytics, heat maps like Crazy Egg to see where users click and scroll on your pages and Google Lighthouse to evaluate site speed. Using data from these tools allows you to find underperforming content, track how users interact with your website, and make informed improvements to enhance both user experience and SEO ranking.
When starting SEO efforts from scratch, what's a practical way to begin measuring and optimizing? When beginning SEO from scratch, start by identifying the keywords that people are using for your content or service. Then create content that specifically answers those questions. Go beyond flat answers by including statistics, infographics, videos, FAQs, and case studies. Then take note of how much content you created last year, compared to this year. With more content you will attract more traffic. With more traffic, you can see how people are finding your site, where they are clicking and how they are using the page, and use this data to optimize for long term growth.
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Do you travel with an American Express card? Do you love to travel with points and miles instead of paying cash? Do you love to travel as a therapeutic and mental health reliever?
Welcome to the digital world of traveling where we are graced to listen to Lola Coker-Oni, owner of Cosmopolitan Empire.
Podcast Summary
This podcast interview features Lola Coker-Oni, a top-tier travel concierge, who discusses her career path and business, Cosmopolitan Empire.
She details her expertise in curating high-end, personalized travel experiences, particularly for multigenerational families, emphasizing safety and mental well-being.
Lola explains her tiered luxury travel packages, ranging from mid-luxury to ultra-luxury accommodations and experiences.
She also shares an anecdote about navigating cultural and religious sensitivities while traveling internationally, highlighting the importance of pre-trip research and client communication.
FAQ about this podcast episode
1. What is a travel concierge and how does it differ from a travel agent?
A travel concierge, unlike a traditional travel agent, focuses on creating highly personalized and curated travel experiences beyond simply booking flights and hotels. They act as a personal travel consultant, delving into the client's needs, preferences, and motivations for travel, and crafting bespoke itineraries with a strong emphasis on unique accommodations, cultural immersion, and mental well-being. This may involve building relationships with hotel owners and architects, booking private villas or islands, and creating itineraries around individual family members' needs and special interests. A travel concierge emphasizes the "why" of travel, focusing on the client's emotional and mental needs, while a travel agent primarily focuses on the "how" of travel. 🧭
2. How did Lola get started in the concierge and travel industry?
Lola began her career in customer service before transitioning into the hospitality industry. She worked in various hotel and restaurant roles, eventually becoming a concierge for a residential building. She recognized the demand for exclusive experiences and personalized services, which led her to work for American Express as a concierge for platinum and black card holders. Later, she became the first female chief concierge at the Intercontinental Hotel in Nigeria. After this she worked for a concierge company before starting her own, which evolved into a focus on high-end travel, understanding mental health as a key driver, and designing family travel, where she leverages her experience and connections to curate unique and personalized trips.
3. How does Lola define and categorize luxury when it comes to travel?
Lola breaks down luxury into several tiers: mid-luxury, luxury, premium luxury, and ultra-luxury. Mid-luxury refers to travelers who are willing to spend more on the experience and accommodations, while luxury caters to those staying at well-known brands. Premium luxury focuses on boutique hotels for a more customized experience, and ultra-luxury involves stays in private villas and islands and chartering private planes and yachts. Ultimately, Lola defines luxury as a state of mental well-being, focusing on understanding the client's individual needs and providing experiences that are rejuvenating and transformational.
4. How can people connect with Lola and her team for travel concierge services?
Lola’s company is Cosmopolitan Empire and clients can find her at www.cosmopolitanmpire.com. She is also on Facebook and Instagram @conciergecosmopolitanempire, and can be contacted by email at [email protected] or by phone at 678-650-0084.
She is happy to schedule a free 30-minute consultation, particularly if you mention hearing about her through this episode.
Book a call with Cosmopolitan Empire here >
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I'm geeking out how AI-powered this conversation is about to be for you as we bring Lola Coker-Oni, owner of Cosmopolitan Empire, to bring you the best set of luxury travel experiences this 2025.
Here's our episode AI summary before the real interview coming soon.
Visit Cosmopolitan Empire Website today: https://www.cosmopolitanempire.com/home
Glossary of Key Terms in this episode
Concierge: An individual or team that provides personalized assistance and services to clients, such as making reservations, organizing events, and fulfilling special requests. Hospitality Industry: The sector of the economy encompassing businesses that offer services like lodging, food, and entertainment. Residential Concierge: A concierge who works in a residential building, offering services to residents within their housing community. IATA (International Air Transport Association): A trade association representing airlines, standardizing air travel practices, and issuing licenses. Travel Advisor: A professional who assists individuals and groups with planning, booking, and managing travel arrangements. Mid-Luxury Travel: A tier of travel that prioritizes experiences over premium amenities or brand recognition, often focusing on quality and comfort. Boutique Hotels: Smaller, independent hotels that offer personalized experiences, often featuring unique design and customized service. Ultra-Luxury Travel: A tier of travel characterized by extremely high levels of service and exclusivity, often involving private planes, villas, and islands. Multigenerational Family Travel: Travel that involves multiple generations of a family traveling together. Travel Concierge: A travel professional who combines the knowledge of a concierge with the services of a travel advisor, offering personalized experiences. Mental Health: A person's psychological, emotional, and social well-being, impacting how they feel, think, and behave. -
This Clubhouse audio recording discusses strategies for sending high-volume emails effectively, focusing on the importance of sender reputation and deliverability.
Participants debate the merits of using Amazon Simple Email Service (SES) directly versus employing a platform like FloDesk which integrates with SES.
>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<
The conversation also explores leveraging AI tools like ChatGPT for generating marketing offers and course creation, emphasizing the need to address customer pain points effectively.
Additionally, we discuss the value of offering free marketing audits or partial course previews to generate leads and demonstrate expertise.
Finally, the importance of consistent email marketing, budget allocation, and understanding customer preferences is highlighted.
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This episode announces a NEW partnership between the We Don't PLAY podcast and the stellar email marketing platform, Flodesk!
I discuss Flodesk's amazing features, such as its integration with Amazon SES (Amazon Simple Email Service) and surprising affordability compared to competitors like Mailchimp, Klaviyo, Constant Contact, etc.
The partnership will provide listeners with discounts and access to workshops.
>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE <<
I emphasized the importance of building relationships through email marketing for business success rather than focusing solely on immediate sales.
Finally, upcoming workshops on email marketing and Flodesk are promoted in this episode.
Sign up here to access the 2025 workshop calendar 🗓️
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This podcast interview features Tony with the Keys, a musician and marketer who uses music to build brands. He explains his unique approach, which combines his musical talents with his marketing expertise to create "sonic branding" for businesses.
Listen to Tony with the Keys' podcast show, "The Dad's Corner" >
Tony discusses how he helps companies find their brand's unique sound, giving examples of successful projects and highlighting the power of music to connect with audiences and improve brand memorability.
He emphasizes that sound is a crucial, often overlooked marketing tool, impacting emotions and memory, and encourages businesses to budget for sonic branding.
Tony With the Keys FAQ
How did Tony With the Keys get his name?
Tony's name reflects his life story. His early years were marked by involvement with gangs, drugs, and incarceration. This difficult period led to a profound personal transformation. He realized that he was meant for a different path, one focused on helping others. He sees himself as having been given "keys" to unlock potential in others, hence the name "Tony With the Keys." The "keys" metaphor extends to his musical abilities as a keyboard player and his experience in the automotive industry.
How does Tony With the Keys combine music and marketing?
Tony combines his marketing expertise with his passion for music by offering a unique service called "sonic branding."
He helps businesses, entrepreneurs, and creators develop a distinctive brand sound that connects with their audiences. This can include creating anthems, fight songs, and sonic logos that embody the essence of a brand's message.
How can someone without a musical background find their brand sound?
Tony believes everyone has an inherent sound within them. Finding your brand sound starts with identifying the qualities and emotions you want your brand to evoke.
Consider whether your brand is aggressive or subtle, bright or melancholic. By translating these descriptive words into musical tones and textures, you can begin to develop a sonic identity that resonates with your audience.
Glossary of Key Terms
Sonic Branding: The strategic use of sound to create a unique and memorable auditory identity for a brand, product, or service.
Brand Sound: The specific sonic elements that represent a brand, including music, sound effects, voiceovers, and jingles.
Sonic Logo: A short, distinctive audio signature that identifies a brand, similar to a visual logo but using sound.
Anthem: A powerful and uplifting song that embodies the spirit, values, and mission of a brand or community.
Fight Song: A high-energy musical piece designed to motivate and inspire, often associated with competition or challenges.
Soundscape: The overall acoustic environment of a particular space or experience, carefully curated to evoke specific emotions and perceptions.
Sonic Seasoning: The practice of using specific sounds in restaurants to enhance the taste and enjoyment of food.
Kingdom Keys: Tony's personal metaphor for using his musical abilities to unlock potential and empower individuals and businesses.
LoudVision Anthems: Tony's company specializing in creating custom sonic branding elements for businesses and organizations.
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This podcast episode discusses basic SEO strategies, comparing Google and Bing search engines with AI platforms like ChatGPT and Perplexity.
I emphasized the importance of organic growth through website optimization and building domain authority, contrasting this with potentially risky "black hat" SEO tactics.
I highlighted the value of a diverse online presence across multiple platforms and the use of AI tools to streamline content creation. Finally, the speaker promotes Harper AI, a new AI assistant tool for enhancing content creation and SEO efforts.
FAQ: Optimizing Your Online Presence
Why is it important to focus on where my business shows up online?
The most important thing for your business is to control where and why you are showing up online. Setting an intention for your online presence helps drive traffic, lead acquisition, growth, and learning what your audience wants from you. It allows you to justify the reasons for being online and ensures you are showing up for the right people, in the right places. A well-defined online strategy provides more accurate lead traffic and business growth by understanding what people are searching for and then strategically creating content to answer those searches.
What are "zero-click" searches and why should I be concerned?
Zero-click searches are instances where people find answers directly on a search results page without clicking through to a website. A staggering 97% of websites are barely getting traffic, meaning they struggle to be clicked on. This shows the need to expand your reach, and understanding the different rankings such as Google, Alexa, Pinterest, and YouTube is very important for growing an omnichannel presence and gaining attention.
How does showing up on multiple platforms improve my online presence?
Showing up on multiple platforms, including different news sources, sites, and backlinks, enhances your marketing value by increasing your reach, connections, and the likelihood of people wanting to work with you. The more places you’re visible, the more your brand recognition increases and the more opportunity to be seen and connect with potential customers. It's about creating a cumulative effect, a compounded interest value, and establishing a wider bandwidth for connections.
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Looking for new ways to use AI for your business? Master AI before AI masters you! This podcast interview with Sadio Jonas, a generative AI expert, discusses the applications and future of artificial intelligence.
Sadio Jonas emphasizes AI as a tool to augment human capabilities, not replace them, and highlights the importance of developing AI strategies for businesses.
She promotes his AI strategy certification program, designed to equip individuals and organizations to utilize AI effectively, and mentions upcoming workshops for leaders hesitant about AI adoption.
Read the FAQs and Certification details here >
The interview concludes with information on accessing Jonas's services and resources.
Click here to be one of the 20 people to sign up for her AI Leadership Insights program >>
About Sadio Jonas
Sadio Jonas is an AI Pioneer, Fractional Executive, and AI Educator who brings human intelligence to the forefront of artificial intelligence. As a Fractional Executive, Jonas guides organizations through the complexities of AI with clarity and confidence.
By founding AI Vantage Consulting and establishing herself as the first AI Strategist, she pioneered the development of one of the first custom GPTs.
She launched the Executive Certification in AI Strategy and Leadership. This program empowers leaders to strategically and confidently leverage AI, ensuring it becomes an empowering asset aligned with human goals and values.
With over a decade of experience in project management and change leadership, Sadio leverages agile methodologies, emotional intelligence, and change management expertise to help businesses and leaders navigate the evolving AI landscape. Her commitment as a Fractional Executive is to make complex AI transitions approachable and manageable, fostering a sense of security for individuals and organizations embarking on this transformative journey.
Renowned for her strategic vision and execution, Sadio excels in building strong partnerships and delivering measurable outcomes. She effectively communicates program health and value while integrating AI solutions that complement existing organizational structures, ensuring sustainable growth. By positioning AI as a strategic ally, she enables organizations to unlock its transformative potential with confidence.
Noticing the immense need for massive skills-based training to meet the needs of the AI-augmented workplace, she also founded The Academy for AI Strategy >, an AI education and workforce readiness program designed for the AI-augmented era. The Academy offers comprehensive leadership training and targeted professional upskilling in generative AI, offering hands-on learning and Certifications in AI Strategy.
On a personal level, Jonas has lived in five countries, been educated in four, traveled to over 30 countries, and embraced diverse cuisines as a gateway to understanding cultures. This culturally rich and human-centered perspective informs her professional approach, ensuring that her solutions are globally resonant and empathetically crafted.
Sadio lives in the U.S. with her husband and two brilliant children whom she learns from regularly.
For inquiries email her at:
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