Avsnitt
-
Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results.
In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns.
---------
Campaigns and brands mentioned in this episode:
LNDR: Black Friday is for keepers.
Wallacks
Cards Against Humanity
Merry People
Everlane
Jones Road Beauty
How Brands Grow by Byron Sharpe
-------
Download the Black Friday Workbook to plan out your Black Friday marketing strategy.
-------
Connect with Mia Fileman
Campaign del Mar website
Instagram
LinkedIn
Connect with Nell Casey:
Instagram
LinkedIn
-
Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens
Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season.
In this episode of Voice Your Brand, host Nell Casey speaks with Kellee about how she plans for Black Friday, balancing her brand’s values with sales, and some of the common pitfalls she sees in the small business world.
Connect with Kellee:
Little Human Linens
@littlehumanlinens
—-
Connect with Nell Casey:
Instagram
LinkedIn
—-
Download the Black Friday Workbook to plan out your Black Friday marketing strategy.
-
Saknas det avsnitt?
-
Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses.
But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025.
Whether you think it’s a ridiculous consumerist American holiday, or not, one thing is for certain – if you’re a retailer that sells online, you cannot ignore Black Friday entirely.
I’m not doing this alone. I’ve lined up a heap of expert marketers across a range of fields, including Meta ads, Google ads, SEO, campaigns and more. And I’ll also be featuring small business owners who have successfully and strategically used Black Friday sales for their business growth.
-
We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this year through a bit of reflection, breaking down those goals into bite-size chunks and setting aside the time to work on the things that matter most to you.
Welcome to Episode 8 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today I’ll be talking about:
Why set goals?There’s more than one way to set a goalImagine your goals a year from nowHow to choose your goalsHow to plan goals with the ‘SMART’ conceptConverting your goals into actionI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au -
Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway.
This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete Creative in 2021.
Welcome to Episode 7 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today I’ll be talking about:
My first business as a teenager and what it taught meWhat I studied at Uni and how it might surprise you (hint: it wasn’t comms!)Moving from Canberra to MelbourneHow my new hobby of salsa dancing led to another unexpected business ventureDiscovering my love of content writing but discovering I did not love WFH lifeTurning my passion for writing into a businessFinding a community of business folks and how it changed the game for meLaunching the Fete Creative brand And a sneak peek at what’s next for Fete Creative in 2021I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.
Reach out on Insta @fetecreative
Or visit fetecreative.com.au -
Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community. But how do you make it work for you without sapping your time and energy?
My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the Christmas season and well into 2021.
Today I’m joined by Chelsea Berman from Blossom Media. Chelsea is a social media specialist who works with ecommerce businesses to build go-to brands and create vibing online communities
Welcome to Episode 6 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today we’ll be talking about:
Why Chelsea started Blossom MediaChelsea’s approach to sustainable social mediaHaving a plan as a way to make social media less stressfulWhat advantages smaller ecommerce brands have over the big brandsThe process of working with a social media strategistWhich brands are doing a great job on social mediaHow Covid has impacted social media reach this yearWhat brands can do now to get things ready for ChristmasI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.
Reach out on Insta @fetecreative
Or visit fetecreative.com.auReach Chelsea on Insta @blossommedia_
Or visit blossommedia.com.au -
As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players?
My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create epic marketing strategies no matter their size. On today’s episode, we’re talking all things brand building and how to prep your ecommerce business for Christmas in these Covid times.
Today I’m joined by Charlie Bland from Dear Charlie Marketing. Charlie is an ecommerce marketer who offers legit marketing training and strategy, delivered in a fun and friendly way that you can actually understand. Charlie has a wealth of marketing strategies and ideas for ecommerce brands which we’ll dive into. We’re also going to talk about marketing in the lead up to Christmas and how the coronavirus might change your marketing strategy.
Welcome to Episode 5 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today we’ll be talking about:
Charlie’s background and vast experienceWhat it’s like working with big brands like Boohoo and ASOSThe size of e-commerce in the UK vs in AustraliaWhy did she decided to start Dear Charlie Marketingwhat advantages/disadvantages smaller ecommerce brands have over the big brandsCharlie’s top tips for ecommerce businesses right nowAdapting brand voice to navigate e-commerce during a pandemicAnd the impact of Covid on Christmas shopping this year and what small brands can do to prepareI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.auReach Nikki on Insta @dearcharliemarketing
Or visit dearcharliemarketing.com/ -
Sure, sounding good is important. But when it comes to your business, you’ve got to look the part as well.
Your visual identity goes hand-in-hand with your brand voice. But that goes way beyond a beautiful logo.
On today’s episode I’m joined by Nikki of Seedling Digital to talk about how you can create a stunning visual presence that conveys your message and converts your customers.
Nikki is a digital designer whose speciality is helping women in business develop a cohesive online presence that's clear, that's memorable, that converts. She creates gorgeous visual identities for businesses of all kinds. In this ep, we’re talking specifically about ecommerce businesses and how your visual identity ties into your brand personality and voice.
Welcome to Episode 4 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today we'll be talking about:
What led Nikki to create Seedling DigitalHow Nikki approaches the creation of a visual identityHow important it is to understand the brand’s voice when creating their visual identityWhat can business owners do if they feel like there is a mis-match between the visual identity and voiceWhat issues can crop up when it comes to ecommerce websitesHow can business owners incorporate UX principles into their websiteI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.auReach Nikki on Insta @seedlingdigital
Or visit seedlingdigital.com.au/ -
To blog or not to blog, that is the question.
In a world of likes, reels and views, is the good old blog still relevant to your content marketing strategy? And can you really use it to grow your business?
In this episode of Voice Your Brand, I’m exploring the why, what and how of blogging for your online brand.
Welcome to Episode 3 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today I’ll be talking about:
Why should you blogHow does it support your business and brandBlogging for SEOWhat to blog aboutThe difference between writing a blog post and a weekly email to build a relationship with your customersHow to get startedI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And stay tuned for the launch ep!
And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au -
Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns.
Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today I’ll be talking about:
The importance of product descriptionsHow 2020 has fast-tracked the growth of online shoppingHow product descriptions continue to build the relationship with your customerHow to up-level your product descriptionPutting your customer first when it comes to product descriptionsFeatures vs benefitsFitting your descriptions into your tone of voice and brand voiceConsidering SEO in your product descriptionsRemembering to optimise your images for SEO as well!Tips for easily writing product descriptions in bulkI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And stay tuned for the launch ep!
And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au -
Know what you want to say for your business, but not how to say it? Trying to nail your brand so you can stand out in a sea of sameness? Want to know what the heck a brand voice is anyway?
This episode is for you. Today we’re talking all things brand voice – ie. the secret to creating a clear and consistent personality for your brand that engages your audience, builds trust and increases sales.
Welcome to Episode 1 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
Today I’ll be talking about:
What does brand voice actually meanWhy does your brand voice matterAnd how do you figure out your brand voiceDo you have to be the brand voice?Tone of voice and how that is different to brand voiceI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening and what your take-aways are!
And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au
Mailchimp Brand Voice Guide -
Welcome to Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.
If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.
I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.
This is a little taster episode for you to learn more about who I am and what you can expect with this here podcast!
I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And stay tuned for the launch ep!
And make sure you hit the subscribe button so you never miss an episode.
Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au
