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Exploring the Impact of a Four-Day Workweek on Nonprofits
In this week's episode of the Nonprofit News Feed by Whole Whale, George Weiner and Nick Azulay dive into the potential effects of a four-day workweek on the nonprofit sector. As digital strategists and nonprofit enthusiasts, they explore how this shift, gaining traction in places like Tokyo and parts of Europe, could influence volunteer availability and nonprofit operations.
Nick highlights the growing trend towards shorter workweeks, noting that it could alleviate burnout among nonprofit staff, often overworked and underpaid. This change might also lead to an increase in volunteer hours, as people could have more free time to contribute to causes they care about. George adds that advances in AI and digital tools could streamline volunteer coordination, making it easier for nonprofits to manage their resources efficiently.
The discussion also touches on the broader implications of a shorter workweek, such as a shift in how productivity is measured—focusing on outcomes rather than hours. This shift could open up new opportunities for nonprofits to fill the "purpose gap," engaging more people in meaningful work beyond traditional employment metrics like GDP.
Legislative Update: Nonprofits Face Potential Threats
The episode also covers the reintroduction of HR 9495 in the Senate, a bill that could allow the U.S. Treasury to strip nonprofits of their tax-exempt status if deemed to support terrorism. The hosts express concern over the lack of due process in this legislation, which could expose nonprofits to abuse and harassment. With Congress's session ending soon, the bill's fate remains uncertain, but advocacy efforts continue to highlight its potential dangers.
Challenges in Nonprofit Funding Transparency
Another topic discussed is the financial struggles of OpenSecrets, a nonprofit dedicated to government transparency and tracking money in politics. Recent layoffs at OpenSecrets reflect a broader trend of dwindling support for transparency-focused organizations, posing a risk to public understanding of political finance.
Mackenzie Scott's Continued Philanthropic Impact
Ending on a positive note, the hosts celebrate Mackenzie Scott's recent $65 million donation to Enterprise Community Partners, an affordable housing nonprofit. This gift underscores Scott's ongoing commitment to addressing critical societal issues through substantial philanthropic efforts.
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Navigating New Social Media Frontiers and Celebrating Giving Tuesday Success
In this week's episode of the Nonprofit News Feed by Whole Whale, hosts George Weiner and Nick Azulay delve into the evolving landscape of social media for nonprofits and celebrate a major milestone in charitable giving. The discussion kicks off with an analysis of BlueSky, a burgeoning social media platform touted as a polite alternative to Twitter. Originally a Twitter project, BlueSky has gained traction with approximately 21 million active users. However, George and Nick caution nonprofits about a significant vulnerability in BlueSky's API, which allows extensive data access that could pose risks to brand identity and security in the context of AI data usage.
Key insights include the importance of treating all social media posts as public and the need for nonprofits to establish clear social media guidelines and conduct AI risk audits to safeguard their brand reputation. The hosts emphasize that while BlueSky offers a promising platform, nonprofits should remain vigilant about data privacy and the potential implications of AI-driven content analysis.
Shifting gears, the episode celebrates Giving Tuesday's impressive achievement, with donations reaching $3.6 billion, closely matching Whole Whale's prediction. This success signals a hopeful trend for increased investment in the nonprofit sector, driven by economic tailwinds and potential shifts in public funding.
The episode wraps up with a feel-good story from Metro Detroit, where high school students raised over $146,000 for a children's charity through a creative public speaking program. This initiative highlights the impact of youth-led philanthropy and community engagement.
Key Takeaways:
Explore new social media platforms like BlueSky cautiously, ensuring data privacy and brand protection.Celebrate the continued growth of Giving Tuesday as a key moment in the nonprofit calendar.Encourage youth involvement in charitable activities to foster future nonprofit leaders.Reflection: As the nonprofit sector navigates new digital landscapes and celebrates philanthropic successes, it remains crucial to balance innovation with vigilance, ensuring that missions align with evolving opportunities and challenges.
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Giving Tuesday and Nonprofit Challenges
In this week's episode of the Nonprofit NewsFeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategy Manager at Whole Whale, dive into the aftermath of Giving Tuesday and the ongoing debate about OpenAI's nonprofit origins.
Main Topics:
Giving Tuesday Predictions and Economic Context:
The team discusses their prediction for Giving Tuesday donations, hoping to surpass $3.5 billion, a hopeful 11% increase from 2023's $3.1 billion.Despite the lack of immediate data, they highlight positive economic indicators like cooled inflation, high consumer confidence, and strong stock market performance as promising signs for nonprofit fundraising.Elon Musk vs. OpenAI: A Legal Battle Over Nonprofit Integrity:
Elon Musk has filed an injunction against OpenAI, challenging its transition from a nonprofit to a for-profit model, which he claims violates its original mission.The conversation touches on the broader implications for tech companies exploiting nonprofit status and the ethical considerations of such transitions.Cautionary Tales in Fundraising: Cleveland's Balloon Fest Disaster:
The episode revisits the 1986 Balloon Fest by United Way of Greater Cleveland, a well-intentioned fundraiser that turned disastrous, emphasizing the importance of aligning fundraising efforts with an organization's mission and relevance rather than spectacle.Critical Insights:
Economic Indicators: The current economic climate, with rising consumer spending and a robust stock market, suggests potential growth in charitable giving despite previous stagnation.Nonprofit Integrity: The legal scrutiny of OpenAI's nonprofit-to-profit transition raises questions about the ethics of leveraging nonprofit status for financial gain.Fundraising Strategy: The Cleveland Balloon Fest serves as a reminder to prioritize meaningful engagement over attention-grabbing stunts in fundraising efforts.Calls to Action:
Nonprofits should assess their fundraising strategies to ensure alignment with their mission and relevance to their audience.Stakeholders in the nonprofit sector need to remain vigilant about the ethical implications of organizational transitions and funding models.Closing Thought:
The episode concludes with a reflection on the importance of authenticity and integrity in the nonprofit sector, especially in times of economic uncertainty and rapid technological evolution. As the landscape of philanthropy continues to shift, organizations must adapt while staying true to their core values and mission.
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Navigating Nonprofit Growth Amidst Political Shifts: Insights from Whole Whale
In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Senior Strategy Manager, dive into the evolving landscape of the nonprofit sector. They discuss how historical trends might mirror the potential growth and challenges nonprofits face in light of political shifts and economic changes.
Key Topics and Insights:
Historical Context and Future Predictions:
George Weiner draws parallels between the nonprofit boom of the 1980s and the anticipated growth in the 2020s, driven by government restructuring, workforce transformation through AI, and a significant wealth transfer.The conversation highlights the importance of nonprofits adapting to potential reductions in government social services and leveraging increased funding opportunities.Legislative Concerns:
A critical discussion centers around the controversial bill HR 9495, which could allow the Department of Treasury to unilaterally revoke nonprofit status by labeling organizations as terrorist-supporting. This has sparked widespread opposition from major nonprofit coalitions due to concerns over executive overreach and lack of due process.Volunteerism Rebound:
Encouraging news from AmeriCorps reveals a significant rebound in formal volunteering rates post-pandemic, with 75.7 million Americans participating in 2023, contributing nearly 5 billion hours of service.Philanthropic Movements:
Mackenzie Scott's recent donation of Amazon shares signals another major round of charitable giving, emphasizing the importance of nonprofits telling compelling stories to attract such transformative funding.Community Impact and Seasonal Giving:
The episode closes with a heartwarming story from Valley Santa in Pennsylvania, which is gearing up to provide Christmas gifts to thousands of children in need, showcasing the spirit of giving during the holiday season.Call to Action:
Nonprofits are encouraged to prepare for upcoming changes by strengthening their storytelling, engaging with digital tools, and actively participating in advocacy efforts against potentially harmful legislation.Reflection: This episode underscores the resilience and adaptability required of nonprofits in navigating political and economic landscapes. It highlights the potential for growth and the critical role of strategic planning and community engagement in sustaining impact.
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Host George engages with Dr. Tiffany Slater, founder and CEO of HR TailorMade, to delve into the complexities of human resources within nonprofit organizations. As nonprofits grow, they often encounter HR challenges that can impede their mission-driven work. Dr. Slater's company serves as a fractional HR department, providing tailored solutions to nonprofits across the United States.
Key Insights:
Growth and HR Challenges: As organizations expand, they face critical HR inflection points, often every three to five employees. Each new hire brings unique personalities and needs, complicating internal dynamics. Dr. Slater emphasizes the importance of intentional onboarding to integrate new team members effectively and ensure they understand their roles and the organizational culture. Onboarding and Retention: Effective onboarding is crucial for employee retention. Dr. Slater advises creating a structured onboarding plan, including a 30, 60, 90-day framework, to equip new hires with the necessary tools and knowledge. This process not only helps employees succeed but also fosters long-term commitment to the organization. Managing Difficult Conversations: One of the toughest HR challenges is addressing performance issues when employees do not recognize their shortcomings. Dr. Slater stresses the importance of clear communication and documentation to manage expectations and guide performance improvements. Litigious Challenges: The conversation touches on the inevitability of lawsuits, emphasizing the need for meticulous documentation of HR processes and interactions to protect the organization legally. Performance Documentation: Regular performance reviews and documentation are essential. Providing feedback helps employees grow and aligns their efforts with organizational goals. It also serves as a critical tool in managing underperformance and potential terminations. -
Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions
In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights.
Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city's mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work.
Shifting focus to solutions, the hosts discuss Bloomberg's report on Acumen's ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches.
Finally, a feel-good story from CBS News highlights "Adventures in Training with a Purpose," a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends.
Critical Insights:
The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary.Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform.Acumen's investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience.Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector.
Closing Thought: As challenges persist, the nonprofit sector's resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.
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Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising
In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making.
A key highlight of the episode is the introduction of "extractive empathy," a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics.
The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an "overflow" system where excess funds beyond a set goal are directed to designated charities.
In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy.
The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions.
Key Takeaways:
"Extractive empathy" highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions.The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively.Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration.Reflective Thought: As the nonprofit sector navigates these complex dynamics, it's crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.
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In this week's episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies.
WordPress vs. WP Engine: A Tech ShowdownThe episode’s main story unpacks the escalating tension between WordPress and WP Engine, a hosting service provider. The conflict, rooted in trademark disputes and accusations of unfair profit-making, has led to public legal threats and internal turmoil within WordPress. With WordPress powering over 43% of global websites, including many in the nonprofit sector, this drama has significant implications. George and Nick discuss how these tensions might affect nonprofits, especially those using WP Engine, and emphasize the importance of understanding the tech landscape that supports nonprofit operations.
Veblen Giving: A New Perspective on PhilanthropyGeorge introduces the concept of "Veblen Giving," a term he coined to describe donations made primarily for social prestige. This type of giving is becoming more prevalent as fewer individuals account for the majority of charitable donations. The hosts discuss the implications of this trend, highlighting the need for nonprofits to tailor their communication strategies to engage high-net-worth donors effectively. George's innovative approach to redefining philanthropy in the context of AI and SEO strategies is also explored, illustrating how nonprofits can adapt to the evolving digital landscape.
Addressing Homelessness: Contrasting ApproachesThe episode also covers contrasting strategies to tackle homelessness in San Francisco. The city's aggressive homeless encampment sweeps, part of a broader revitalization plan, have faced criticism for lacking long-term solutions. In contrast, the nonprofit GLIDE advocates for a more compassionate approach, focusing on relationship-building and sustainable transitions to permanent housing. This segment highlights the critical role of nonprofits in addressing complex social issues through innovative and empathetic strategies.
Feel-Good Story: Broadway's Philanthropic ImpactClosing on a positive note, the hosts celebrate the philanthropic efforts of Broadway, particularly the musical "Hell's Kitchen," which has donated over $1 million to Alicia Keys’ Keep a Child Alive organization. This gesture continues Broadway's long-standing tradition of charitable giving, as exemplified by the Broadway Cares/Equity Fights AIDS initiative, which has raised over $300 million since 1988.
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Navigating Nonprofit Cybersecurity and Global Funding Challenges
In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing nonprofit sector issues, with a focus on cybersecurity threats and global funding challenges. They also highlight a significant philanthropic initiative by Melinda French Gates.
Key Topics and Insights:
Cybersecurity Threats to Nonprofits:
George and Nick discuss a sophisticated phishing attempt targeting Whole Whale, emphasizing the growing threat of AI-enabled social engineering scams. They caution nonprofits to enhance cybersecurity awareness and train staff to recognize suspicious activities.The conversation includes insights from Joshua Pesky of Roundtable Technology, highlighting the need for vigilance against phishing scams, particularly those exploiting power dynamics and urgency.Melinda French Gates' Philanthropic Initiative:
Melinda French Gates has pledged an additional $250 million to support women's health globally through the "Action for Women's Health" grant competition. This initiative, managed by Lever for Change, aims to provide unrestricted funding to at least 100 nonprofits, signaling a shift towards more open and transparent philanthropic processes.Global Humanitarian Funding Gaps:
The New Humanitarian reports on record-wide funding gaps in the global humanitarian sector, with UN appeals only 45% funded in 2023. The discussion highlights the strain on resources due to prolonged crises and the challenges faced by local aid organizations in securing funding.George and Nick draw parallels between global and local nonprofit sectors, noting similar challenges in transparency, efficiency, and funding.Voter Participation Initiatives in Alabama:
The episode concludes on a positive note with the "Defend the Ballot" initiative in Alabama, aimed at increasing voter participation amid restrictive state laws. The effort seeks to address low voter turnout and empower citizens to exercise their voting rights.Call to Action: Nonprofits are encouraged to prioritize cybersecurity training and awareness to safeguard against evolving threats. Additionally, organizations should explore opportunities for funding through open calls like Melinda French Gates' initiative and remain informed about global and local funding trends.
Reflection: The episode underscores the importance of adaptability and resilience in the nonprofit sector, particularly in the face of cybersecurity risks and funding challenges. By fostering a culture of vigilance and leveraging innovative funding opportunities, nonprofits can continue to make a significant impact.
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A Close Call with Cybercrime: Anatomy of a Modern RFP Scam
For agencies, opportunities can come knocking at any moment. For George, the founder of a successful agency, that knock came in the form of an enticing email from what appeared to be Banana Republic. The message dangled a lucrative contract, promising a monthly budget that would make any agency salivate. It seemed too good to be true – and as George would soon discover, it was.
At first glance, the scam was impressively crafted. A LinkedIn profile for the supposed Banana Republic representative lent an air of legitimacy. The email contained links to the actual Banana Republic website, further disarming suspicion. But it was the Dropbox link that truly showcased the scammers’ cunning. Hidden among genuine Banana Republic marketing materials was an innocuous-looking executable file – the true payload of this elaborate ruse.
Intrigued but cautious, George decided to pull on this thread, engaging in a back-and-forth with the “representative.” As the conversation progressed, red flags began to appear. The contact’s name changed multiple times, from Sarah Gomez to Sarah Lopez, and finally to Ella Brown. The LinkedIn profile URL didn’t match the supposed sender’s name. These inconsistencies piqued George’s suspicions, prompting him to dig deeper.
Seeking expert insight, George reached out to Joshua Peskay, a cybersecurity specialist. Joshua’s analysis revealed the true nature of the threat: the executable file was malware, likely a sophisticated keylogger designed to steal sensitive information and transmit it to the attackers via Telegram.
The implications were chilling. Had George or someone on his team fallen for the scam and run the file, the consequences could have been dire. From ransomware attacks to data exfiltration and extortion, the potential damage to the agency and its clients was immense.
As Joshua explained, this scam represented a new breed of cyber threat, one supercharged by advancements in AI and language models. Gone are the days when broken English or obvious grammatical errors would give away a scammer. Today’s cybercriminals can craft persuasive, contextually appropriate messages in any language, making their lures harder to spot.
The incident served as a wake-up call, highlighting the importance of robust cybersecurity practices:
Scrutinize unsolicited offers, especially those that seem too good to be true.Verify email domains and LinkedIn profiles for inconsistencies.Be extremely cautious when downloading files, particularly executables.Implement strong endpoint detection and response (EDR) software.Use least-privilege access principles for daily computer use.Conduct regular tabletop exercises to prepare for potential incidents. -
Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News
In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget.
George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale's website, offering valuable insights and benchmarks across various nonprofit sectors.
The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support.
Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution.
Another significant topic is the "Silver Tsunami," referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement.
Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals' lives.
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In this episode, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategist at Whole Whale, delve into the intricate transition of OpenAI from a nonprofit to a for-profit entity, exploring the broader implications for the nonprofit sector. They discuss the benefits and challenges of leveraging a nonprofit model to attract diverse funding sources and investor interest, as exemplified by OpenAI's journey, which led to a staggering valuation of $150 billion.
Key Insights:
Nonprofit Model Advantages: The hosts outline how the nonprofit model can be strategically used to secure tax benefits, attract donor-advised funds (DAFs), and foster social impact credibility. This approach allows organizations to focus on research and development without immediate profit pressures.OpenAI's Transition: OpenAI's shift from a nonprofit to a for-profit entity highlights both opportunities and ethical considerations. The conversation touches on the complexities of establishing fair market valuations and the potential for strategic misuse of nonprofit status to benefit for-profit ventures.Lessons for Nonprofit Leaders: The episode underscores the importance of understanding the nonprofit model's potential loopholes and the ethical responsibilities of leaders in navigating these transitions. It also raises awareness of how these practices might divert funds from traditional nonprofits dedicated to empathy-first, people-to-people work.Exciting Developments in the Nonprofit Sector:
Guaranteed Income for Artists: The episode celebrates a new initiative in Minnesota that provides $500 monthly payments to artists, promoting creativity and security. This "Universal Purpose Income" model aims to support artists' contributions to society amid the challenges posed by generative AI.AI for Social Good: Robin Hood Foundation's AI Poverty Challenge is highlighted, showcasing innovative uses of AI to address social issues. Finalists include projects improving student literacy, housing justice, and education for incarcerated individuals, demonstrating AI's potential to drive meaningful change.Reflection and Call to Action: The discussion encourages nonprofit professionals to critically assess the use of nonprofit models in the tech sector, advocating for ethical practices that prioritize genuine social impact over financial gain. As AI continues to reshape the landscape, nonprofits are urged to explore innovative applications that align with their missions while ensuring accountability and transparency.
For those inspired by these insights, consider how your organization might leverage technology ethically to enhance its mission. Engage with the evolving conversation on AI and nonprofits, and share your experiences with Whole Whale to contribute to the sector's growth and integrity.
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Digital Agency Whole Whale Announces Official 2024 GivingTuesday Predictions
Digital agency Whole Whale, the publishers of this podcast, have announced their annual GivingTuesday generosity predictions. Based on Whole Whale analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.5 Billion will be raised on Giving Tuesday 2024. This will be a 11% or ~$470 million increase over 2023’s record-breaking $3.1B.
This year is less predictable due to a number of factors that we see impacting this macro-giving.
Some of the negative indicators that we think could slow giving:National US election pulling attention and funds leading up to the day.
Inflation concerns with rising rates cooling the economy.
A hangover from reduced giving in 2023 continues to depress giving this year.
Some of the positive indicators that may help Giving Tuesday results:Low unemployment traditionally maps to increased giving.
Consumer spending is increasing YoY.
What Happened in 2023?“$3.12 Billion was raised on Giving Tuesday 2023, with a 10% decline in participation, sadly missing our expectations of $3.45B”
– George Weiner, Whole Whale
The GivingTuesday Data Commons estimated on Nov 30th that giving in the United States alone on November 28th (Giving Tuesday) totaled $3.1 billion, a modest increase of 0.6% from 2022.
The GivingTuesday Data Commons has excellent resources on quarterly fundraising data from the nonprofit sector. Reports like the GivingTuesday GivingPulse report can be beneficial to nonprofits trying to analyze trends throughout the year.
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Main Topics:
Twilio's 2024 State of Nonprofit Digital Engagement ReportIndependent Sector's push for quarterly economic data on nonprofitsFearless Fund's racial discrimination lawsuit settlementVoting rights restoration for felons in ArkansasKEY PROMOTION: NONPROFIT CONSULTING SURVEY
Key Insights:
Twilio’s 2024 State of Nonprofit Digital Engagement Report:
Digital Adoption: Nonprofits are increasingly leveraging digital technologies, including AI, to enhance engagement and operational efficiency.AI Usage: 90% of surveyed nonprofits use AI in various capacities, with 70% prioritizing personalized communications in 2024.Sector-Specific Uses: AI is being used to analyze data, improve service personalization, and streamline communications across nonprofit healthcare, education, and public sectors.Independent Sector’s Call to Action:
Economic Data Gap: The government only releases nonprofit sector economic data every five years, which is insufficient for understanding the sector's health.Advocacy Efforts: Independent Sector is pushing for quarterly economic data to better reflect the nonprofit sector's impact, which represents about 10% of the American workforce.Fearless Fund Lawsuit Settlement:
Legal Challenge: Fearless Fund faced a racial discrimination lawsuit for its grant program targeting Black female entrepreneurs.Settlement Outcome: The specific grant program ended, but the settlement does not restrict other charitable activities by the organization.Broader Implications: This case highlights potential legal challenges for foundations focusing on racial equity, especially in the wake of recent Supreme Court decisions.Restoration of Voting Rights for Felons:
Arkansas Initiative: The Ouachita Foothills Youth Media and Arts and Literacy Collective is helping felons restore their voting rights.Importance of Civic Reintegration: This program emphasizes the importance of reintegrating formerly incarcerated individuals into the civic process, which is crucial for a healthy democracy.Quotes and Statistics:
"90% of surveyed nonprofits are leveraging AI in one or more use cases." (Twilio Report)"Less than 0.5% of venture capital funding goes to businesses led by women of color." (George Weiner)"The nonprofit sector represents roughly 10% of the American workforce." (Independent Sector)Closing Thought: The nonprofit sector is rapidly evolving with the adoption of digital technologies and AI, but it faces significant challenges, from legal battles over racial equity to the need for better economic data. These developments highlight the sector's resilience and adaptability, underscoring the importance of continued advocacy and innovation.
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📍 📍 📍 📍 📍 There are, are two special guests that I have brought on to talk about cause writer, AI and the different things it can do as well as this concept that we have been talking about. Called time Tribbles and well, I'll just let these two folks. Talk it out for you. There is one thing, though, I'm going to let you know. Toward the end, if you haven't figured it out. 📍 we're tackling something today I think a lot of us struggle with, creating compelling content when you're juggling a million other things for your nonprofit. 📍 Yeah, it never ends, right? Never. Today we're looking at whether AI can help, uh, lighten that load. And we're not talking just any AI, but a platform built specifically for nonprofits.
Right. CauseWriter. ai. Interesting. We actually got our hands on their 2024 brochure, and they're making a pretty bold claim. 📍 📍 They say they can help you conquer what they call the first draft time tribble. The what? Yeah. First draft time triple. We'll unpack that metaphor a little bit later. But basically, it's about how even those tiny little writing delays can snowball into, you know, missed deadlines, missed opportunities, and a whole lot of stress.
And that's a really key point because I think it highlights why those generic AI writing tools often miss the mark for nonprofits. Um, it's not just about spitting out words. Right. It's about understanding the nuances of your organization. Yeah. The tone, the goals, who you're actually trying to reach. 📍
Your audience. Exactly. And it seems like CauseWriter. ai gets that. They really emphasize that their platform, Learns your organization's unique style, their tone, and even draws on your existing data. It's like having an AI assistant who already did all their research on your nonprofit before they even started working with you.
📍 Yeah, that's huge. Yeah. And it really addresses a big concern people have with these generic tools. They often sound. Well, generic. Right. And CauseWriter. ai seems to be positioning themselves as that more tailored, specific solution. 📍 📍 They say they can help you conquer what they call the first draft time tribble The what? Yeah. First draft time triple.
I have to admit, I chuckled when I first read that in their blog post. It's a pretty clever way to describe something I think a lot of us non profit professionals really struggle with. 📍 📍 You know, that procrastination, those little writing delays that just seem to multiply like crazy. Yeah, it's like those triples on Star Trek.
They look all cute and fuzzy at first, but then they just Takeover everything. Exactly. And those little delays that seem so insignificant in the moment can suddenly turn into a huge problem. Think about all those little tasks we push aside. Oh, tell me about it. The thank you notes to donors, the grant proposal drafts, even social media posts.
📍 Oh, yes. All of that gets put on the back burner. You know that feeling when you're staring at a blank screen, cursor blinking, and suddenly reorganizing your desk seems like the most productive thing you could possibly be doing. Oh, I've been there. We've all been there. Yeah. And the thing is, those delays, they have a ripple effect.
📍 And it's like all those little things just pile up and suddenly you're drowning. Exactly. Drowning in content. So how does CauseWriter. ai actually help with this? What do they do? Well, their brochure goes into a bunch of features they have, all to try to make content creation easier. Especially those first drafts.
📍 Those are always the worst. Yeah, the worst. I did notice they talk a lot about customization. Like, they really highlight these content processors, basically, AI models that are already trained up for specific things you need to write. Grant proposals, social media posts, even website copy. Right. And what's really cool is they're not just using one generic AI model for everything.
They actually bring in The big guns, they've got OpenAI's GPT 4 in there, Anthropic's claude models, even Google's Gemini Pro. So it's like having a whole team of AI specialists working for you. That's the idea, yeah. And by combining all of them, it's supposed to give you that nuanced, really adaptable solution, no matter what you're writing.
📍 If CauseWriter. ai can free up your staff time by taking over some of those tedious writing tasks, think of what your team could accomplish. Seriously. Imagine your development director actually having time to build relationships with funders, or your program staff sharing all those amazing impact stories they have instead of being stuck writing reports.
📍 Right. It all goes back to taming that content monster. Those pesky time tribbles, whatever you want to call them, that just eat up time and energy. Ugh. The worst. But while this all sounds amazing so far, we do need to talk about the elephant in the room, which is data privacy. That's a big one for non profits, right?
📍 You're dealing with donor information, personal stories, all kinds of sensitive stuff. You don't want that just floating around out there. No, absolutely not. And that's something I was really glad to see that they address head on in the brochure data security. It's all right there.
And you know, that's kind of the gold standard, especially for organizations working internationally. Yeah, for sure. And it's more than just checking a box for them. They're very clear that any data used to train their AI is anonymized. So no worries about like, Accidentally seeing someone's donation history in a sample grant proposal.
📍 📍 📍 Especially for non profits, trust is everything. And that includes how they use technology. Big time. So, to kind of wrap things up here, it sounds like CauseWriter. ai could be a really valuable tool for non profits, especially those who feel like they're drowning in content demands. I think so. It definitely has potential, but like with any tool, and especially with AI, you gotta be thoughtful, you gotta be strategic.
Right? Don't just jump in because it's trendy. Really think about your needs, what you want to get out of it. And of course, those ethical considerations are still key. Yeah. At the end of the day, 📍 📍 📍 AI should be there to support you, to help you do more, but not to replace that human element. That's what makes the nonprofit sector so special.
Perfectly said. So if you're feeling overwhelmed by content, maybe take a look at CauseWriter. ai. 📍 See if it might be a good fit. But remember, even with the coolest tech, it's still your passion, your creativity, that's going to make the real difference. I don't have too many. Wow. Moments and AI any more I'm playing with this stuff constantly. I I've seen a breadth of things that it can do. I've already come to grips with the fact that AI. Effectively is going to commoditize most of the writing being done, but I actually thought that it would take a little longer to do the type of. Creative like podcasting. Those were AIS.
Those are two AIS. Having an independent conversation about yes. Themes that I gave it content I gave it and prompted it to do, but I didn't write that script. I basically just told a. And Google AI. Two. Mash it together and create something that. Would be a conversational podcast, a. It. It was disturbingly.
Good. And so what does that ultimately mean for, I guess when I think about podcasting, I have loved doing for like a decade now. Do you keep doing it? Does it get commoditized? Does it change? People's consumption. Uh, does it flood the market, frankly, with a lot of, I would say B B minus type stuff, which may be enough to drown out others. Um, does it bring down the cost of production for folks that have important concepts and topics, but don't like the medium, uh, yes.
To all of the above. Do I continue podcasting? Probably yeah. Uh, will I be using this more? Probably. Yeah. I don't know though. Uh, I thought it was going to take a little longer for AI to be able to. Reliably convincingly past the uncanny valley when it came to sort of speech conversation.
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Nonprofit News Roundup: Internet Archive's Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition
Hosted by George Weiner and Nick Azulay of Whole Whale
Key Topics Covered:Internet Archive's Legal Challenges:
Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement.Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns about the future of digital preservation.AmeriCorps Grant Competition:
Announcement: AmeriCorps has opened applications for the 2025 State and National Grants Competition.Eligibility: Open to nonprofits, colleges, local governments, and other organizations.Focus Areas: Civic bridge building, climate resiliency, and youth mental health.Deadline: January 23, 2025, at 5 PMChild Malnutrition and Mortality:
Source: Our World in Data.Statistic: Nearly half of all child deaths worldwide are linked to malnutrition.Progress: Child deaths due to malnutrition have decreased from 6.6 million in the 1990s to 2.4 million today.Insight: Malnutrition exacerbates other health vulnerabilities, making it a critical area for intervention.Feel-Good Story:
Nonprofit Highlight: Face the Fight.Mission: Provides skincare routines and mental health support for cancer patients.Impact: Helps patients feel better about their appearance, potentially improving health outcomes and boosting confidence.Reflective Thought:The Internet Archive's legal struggles highlight the delicate balance between copyright protection and the preservation of digital history. As nonprofits, understanding these dynamics is crucial for safeguarding our collective digital heritage.
Call to Action:AmeriCorps Applicants: If your organization aligns with the focus areas, consider applying for the grant competition.Support: Visit https://911day.org/ to participate in a day of service and remembrance.Closing Reflection:Every nonprofit, regardless of size or scope, contributes to a larger narrative of service and impact. Whether it's preserving digital history, supporting community service, or addressing global health issues, each effort underscores the power of collective action.
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This week's podcast features an enlightening conversation with Dr. JJ Peterson, head of StoryBrand ( mystorybrand.com )
and co-host of the Marketing Made Simple podcast. Dr. Peterson shares his expertise on how nonprofits can leverage the StoryBrand framework to clarify their messaging and engage donors more effectively. With a background in both the nonprofit and for-profit sectors, he offers unique insights into the differences and similarities in their marketing strategies.
Key Topics and Guests:Guest: Dr. JJ Peterson, head of StoryBrand, adjunct professor at the Owen School of Business at Vanderbilt, and co-host of the Marketing Made Simple podcast.Main Topics:The StoryBrand framework and its application to nonprofit marketing.The importance of viewing donors as customers.Strategies for creating compelling narratives that engage donors and drive action.The significance of clear, concise messaging in reducing donor fatigue and increasing engagement.Effective email marketing and donor follow-up strategies.Critical Insights and Quotes:StoryBrand Framework: Dr. Peterson outlines the seven elements of a compelling story: character, problem, guide, plan, call to action, success, and failure. "Nonprofits need to position their donors as the heroes of the story," he emphasizes.Donor Engagement: "When people get to be a part of transformational work, their lives are better because of it," says Dr. Peterson, highlighting the importance of inviting donors into the narrative.Email Marketing: Dr. Peterson advises nonprofits to use nurture emails to stay connected with donors throughout the year, providing value without always asking for donations. "You want to be there, top of mind, when they are ready to give," he explains.Overcoming Objections: Addressing potential donor objections head-on can build trust and transparency. "Acknowledge the objection and then explain how you address it," he suggests.Calls to Action:For Nonprofits: Visit mystorybrand.com to create a brand script that will help clarify your nonprofit’s messaging.For Listeners: Subscribe to the Marketing Made Simple podcast for more valuable insights on marketing strategies.Closing Thought:Dr. Peterson's insights remind us that effective storytelling is not about making the nonprofit the hero but about empowering donors and stakeholders to see themselves as vital participants in the mission. By simplifying and clarifying their message, nonprofits can better engage their audience and inspire action.
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Nonprofit News Feed: Highlights from Whole Well
Main Topics:
Candid’s 2024 Nonprofit Compensation ReportCalifornia’s Homelessness CrisisAI Adoption in Nonprofit News OrganizationsMinnesota’s Backpack Giveaway and Child Tax CreditThe 15 out of 10 Foundation for Dogs with Special Needs1. Candid's 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings:
Median CEO compensation increased in 2022.A persistent gender pay gap exists, especially in larger organizations.Science and technology research institutes offer the highest median executive pay.The Northeast leads in median executive compensation.Women are well-represented as CEOs in smaller nonprofits but underrepresented in larger ones, with less than 30% of CEO positions at large nonprofits held by women.Critical Insight: The data underscores ongoing gender equity issues in nonprofit executive compensation, emphasizing the need for continued efforts to bridge the pay gap.
2. California's Homelessness Crisis: California is grappling with a pressing homelessness crisis, with cities and state government employing various strategies. Permanent supportive housing developments are emerging as potential solutions but face challenges such as high costs, long construction times, and NIMBY (Not In My Backyard) opposition.
Governor Gavin Newsom’s approach includes clearing encampments and temporary housing options.Tensions exist between immediate measures to clear streets and long-term housing solutions.Critical Insight: Homelessness requires a multi-stakeholder approach with both immediate and long-term solutions. Political cycles often prioritize short-term visibility over sustainable impact.
3. AI Adoption in Nonprofit News Organizations: A recent survey indicates that about a third of nonprofit news organizations currently use AI, with expectations for growth to over half within a year. AI applications include:
Personalized fundraising effortsContent translationData analysis for investigationsEnhancing audience engagementStreamlining administrative tasksCritical Insight: Journalists are incorporating AI responsibly, maintaining rigorous standards while leveraging technology to increase efficiency and reach.
4. Minnesota’s Backpack Giveaway and Child Tax Credit: A nonprofit in Brooklyn Park, Minnesota, distributed over 3,000 backpacks to help parents with school supplies. Minnesota also offers tax relief programs, including the K-12 education subtraction and credit, which complement the state's child tax credit, providing significant financial relief to families.
Critical Insight: State policies supporting nonprofit efforts can significantly ease financial burdens for families, showcasing a model for combining nonprofit initiatives with effective public policy.
5. The 15 out of 10 Foundation for Dogs with Special Needs: Matt Nelson transformed his viral social media presence into the 15 out of 10 Foundation, raising over $3 million to cover medical costs for hundreds of dogs with special needs and placing them in foster care or adoptive homes.
Critical Insight: This initiative highlights the potential for social media-driven fundraising to support broader causes, ensuring equitable distribution of resources beyond single cases.
Closing Thought: These stories collectively underscore the importance of data-driven insights, compassionate policy implementation, and innovative technology adoption in addressing complex issues within the nonprofit sector. As nonprofit professionals, staying informed and leveraging these insights can drive impactful change.
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Episode Overview:
In this episode, George and Nick dive into critical nonprofit news, including Elon Musk's legal battle with a nonprofit advertising group, the financial struggles of tech nonprofits post-pandemic, and a wave of funding cuts impacting local nonprofits. They also share updates on the digital divide and a unique initiative in Kansas to claim unclaimed property for nonprofits.
Key Topics and Insights:1. Elon Musk's Legal Battle with GARMStory: The Global Alliance for Responsible Media (GARM), a nonprofit advertising initiative, has ceased operations due to a lawsuit from Elon Musk's social media platform, X.Impact: GARM's shutdown underscores the immense legal pressures nonprofits can face, especially when challenged by well-funded entities like X.Quote: "It's a tough time to be in journalism, especially for nonprofits trying to report on things... you can weaponize the legal system to file a lawsuit against things that you feel are damaging."Reflection: This case highlights the vulnerability of nonprofits to legal intimidation and the need for financial resilience to withstand such challenges.2. Tech Nonprofits Closing Post-PandemicStory: Several tech-focused nonprofits, including Venture for America and Women Who Code, have shut down due to drastic revenue drops following a pandemic-induced surge.Insight: The fluctuation in funding and the inability to scale back effectively post-surge led to these closures.Quote: "There's nothing sadder than actually going out of business because of that moment of success."Reflection: The story serves as a cautionary tale about the risks of rapid, unsustainable growth and the importance of financial planning.3. United Way Funding Cuts in RochesterStory: The United Way of Greater Rochester and Finger Lakes has drastically reduced funding, approving only $6 million out of $35 million in grant applications.Impact: Essential services like Foodlink, a local food bank, are severely affected, highlighting the ongoing challenges nonprofits face in securing steady funding.Quote: "The trickle-down effect is definitely being seen."Reflection: This scenario underscores the broader economic pressures on nonprofits and the crucial role of consistent donor support.4. Kansas Initiative for Unclaimed PropertyStory: Kansas State Treasurer Steven Johnson announced a week-long initiative to help nonprofits claim over $640 million in unclaimed property.Opportunity: Nonprofits have the chance to recover forgotten bank accounts, uncashed checks, and insurance proceeds.Quote: "Don't leave money on the table... check your own stuff."Reflection: This initiative is a reminder for nonprofits to explore all potential funding sources, including unclaimed property.5. Bridging the Digital Divide in AtlantaStory: CompuDopt is working to provide technology access to families in need, addressing the digital divide exacerbated by the pandemic.Impact: Ensuring access to laptops and Wi-Fi is crucial for educational and economic opportunities.Quote: "Technology access is becoming more and more a differentiator."Reflection: Efforts to bridge the digital divide are essential for equity and inclusion in the modern world. -
Main Topics:
The rise of AI and LLMs in search enginesImplications for nonprofit brand visibility and content strategyGovernance issues in nonprofitsNational Make A Will Month and planned givingNonprofit consultant cost and compensation surveySpecial Guests:
George Weiner, Chief Whaler at Whole WhaleNick Azulay, Digital Strategist at Whole WhaleCritical Insights:
AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy.
Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools.
Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations.
National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving.
Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector.
Quotes:
George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI."Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking."Calls to Action:
Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape.Board members must take their governance roles seriously to prevent financial mismanagement.Nonprofits should actively promote planned giving during National Make A Will Month.Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey.Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.
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