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In this episode of Upgrade to Luxury, Maddy and Alex unveil one of the most overlooked secrets of premium branding: your space. Whether physical or digital, the environments you create are silently selling—or sabotaging—your offers. From marble floors to curated Zoom backgrounds, they explore how design, lighting, scent, and sound can engineer trust and elevate perception instantly.
Packed with real examples (including a Monaco-based wedding photographer who tripled her sales), this episode is your wake-up call: you’re not just selling a service—you’re offering a feeling.
Discover how to align your space with your price, your clients, and your brand’s ambition.
--> Listen now and start designing the experience your premium clients are already expecting.
--> Of course: The Cocospark Method is available!
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Luxury is decided in seconds.
In this episode of Upgrade to Luxury, Maddy and Alex reveal why 76% of premium clients make their decision within the first minute—and how you can design every second of that first impression to captivate and convert.You’ll learn how to audit your brand like a luxury mystery shopper, uncover small but powerful upgrades, and hear how The CocoSpark Method helps entrepreneurs attract high-end clients by mastering the art of the magnetic first contact.
✨ Want to create unforgettable first impressions?
Explore The CocoSpark Method — your blueprint for building premium client experiences. Link in bio. -
Saknas det avsnitt?
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Every week, I reply to 2 to 3 of your questions, so don't hesitate to send us a message! :)
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This final episode in our CocoSpark Method series reveals what truly fuels growth in the luxury market—clarity, discipline, and connection.
Discover how elite entrepreneurs manage hidden tasks, protect their focus, and build strategic relationships that open high-end doors. From bullet journals to Bulgari-style collaborations, this episode is your blueprint for working smarter—not just harder.
🔥 Doors to the CocoSpark Method Lab close tomorrow.
Join us for two transformative months of live training, personalized guidance, and deep strategy work designed to elevate your business to premium level.
✨ Still available anytime: the full CocoSpark Method—with 10+ hours of training, workbooks, and tools.If this episode brought you value, share it, leave a review, and help us spread the clarity.
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In this episode of Upgrade to Luxury, Maddy and Alex dive into the subtle power of personal touches in the high-end client journey. Discover why handwritten notes, curated gifts, and genuine listening are redefining what luxury truly means today — and how you can apply these timeless gestures to create unforgettable brand experiences.
Want to go deeper? Explore The CocoSpark Method — our signature online training to craft high-impact, emotionally resonant experiences for premium clients. Link in bio.
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In this special episode, I’m opening up about the journey behind The CocoSpark Method. I’ll share a bit about who I am, where I come from, and the path that led me here. From personal challenges to professional turning points, you’ll hear the real story behind the spark. I’ll also walk you through the vision of the method — how it blends mindset, productivity, and networking to empower your next level. Whether you're just starting out or looking to realign, this episode sets the tone for everything to come.
--> Dive into the Method here: www.maddychristina.com/cocospark-method
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The Art of Never Saying No – How to Turn Demands into Profits
In this new episode of Upgrade to Luxury, we explore a subtle but powerful mindset shift: stop saying no, and start saying the price.
What happens when a high-end client asks for something outrageous, inconvenient—or just plain exhausting? Instead of refusing, we show you how to turn the request into an opportunity for profit, positioning, and clarity.
We also dive into the importance of setting boundaries with elegance, knowing your values, and pricing based not just on time, but on energy and alignment.
This strategy is straight from The CocoSpark Method, our premium training for mastering luxury client interactions.
✨ The CocoSpark Method: www.maddychristina.com/cocospark-method
Listen now and elevate the way you say "yes".
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Episode 3 – The Codes of Luxury Social Media: How to Create Desire Without Chasing Attention
In this third episode of our 5-part series inspired by The CocoSpark Method – LAB, Maddy and Alex dive into one of the most misunderstood aspects of premium branding: how luxury brands use social media differently.
Discover why the best high-end brands post less—but impact more. Learn how to craft a visual identity that whispers elegance, how to write captions that create fascination, and why silence, exclusivity, and precision are your best marketing tools.
This episode is your roadmap to turning your social media into a digital sanctuary—where every post feels like an invitation to something rare.
The CocoSpark Method – LAB opens on May 12 and closes on May 21. Don’t miss your chance to elevate your brand presence with intention!
Link to the CocoSpark Method Lab:
www.maddychristina.com/cocospark-method-lab
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Premium clients don’t remember what you gave them. They remember how you made them feel. In this third episode of the CocoSpark Method series, Maddy reveals how to build client experiences that spark emotion, loyalty, and luxury without needing a huge budget.
📬 Subscribe to the CocoSpark newsletter: https://maddychristina.com/cocospark-comingsoon
#cocospark #clientexperience #luxurybranding #premiumclients #entrepreneurmindset #brandingpodcast #emotionalmarketing
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Forget pushy scripts and closing hacks—high-end clients don’t buy pressure, they buy clarity. In this second episode of the CocoSpark Method series, Maddy and Alex AI dive into elegant sales techniques that convert without chasing or convincing.
Ready to sell with confidence and class? This episode will help you ditch old-school tactics and elevate your entire approach.
🎯 Join the waitlist now for the full CocoSpark Method:
#cocospark #luxurysales #premiumclients #highendoffers #salesstrategy #brandingpodcast #entrepreneurcoach
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Why do some clients say yes to 5-figure offers in a heartbeat—while others ghost you for a freebie? In this first episode of the CocoSpark Method series, Maddy breaks down the real reason pricing is never just about numbers. Spoiler: it’s about perception, positioning, and power.
If you’re tired of “it’s too expensive,” this episode will change the way you sell—forever.
🚀 Join the waitlist to get early access to the full CocoSpark Method experience: https://maddychristina.com/cocospark-waitlist-tccsm
#cocospark #premiumclients #perceivedvalue #luxurymarketing #pricingstrategy #entrepreneurmindset #brandingpodcast
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In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.
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In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.
Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.What you’ll learn in this episode:
The two dominant trends shaping luxury today (quiet vs ostentatious)
What high-end clients really want (it’s not just quality)
The biggest mistakes brands make when trying to “go premium”
A practical framework to identify your aligned client
How to build a brand experience that feels luxurious and true to you
If you’ve ever wondered why some clients feel like magic and others feel like a fight—this episode is your roadmap.
👉 Listen now, and share it with someone building their premium brand.
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🎙 Lever le voile sur l’upmarket : mon passage dans Marketing Square
J’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.
Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle, et surtout, des stratégies concrètes pour construire une offre upmarket qui vous ressemble — sans bullshit, sans jouer un rôle.
💡 Si tu veux élever ton business sans te trahir, tu vas adorer cette conversation.
🎧 Bonne écoute, et si l’épisode t’inspire, pense à le partager ou à laisser 5 étoiles sur ta plateforme préférée !
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Your clients can forgive a mistake—but they’ll never forget how you reacted to it.
In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.
🎧 Listen now to learn how to turn slip-ups into trust-building moments.
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You say your brand is premium—but would your clients agree?
In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.
No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.
If you're aiming for premium... press play now.
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Tired of clients who negotiate, delay, and drain your energy? This episode is for you. Maddy and Alex dive deep into why the middle-class mindset is holding your brand back—and how shifting your positioning can attract high-end clients who pay more, expect less, and trust faster.
You’ll learn:
✔️ The 3 toxic behaviors of middle-market clients
✔️ What high-budget buyers really look for
✔️ How to stop sounding “affordable” and start commanding respect
✔️ The subtle signs that scream “not premium”—and how to fix themIt’s time to stop playing small and start acting like the brand luxury clients are already searching for.
👉 Ready to upgrade? Hit play.
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How to Make Your Brand Instantly Recognizable
Description:
What makes a brand truly unforgettable? Think of Louboutin’s red soles, Tiffany’s blue box, or Hermès’ orange packaging. These aren’t just details—they are brand signatures that create instant recognition.In this episode of Upgrade to Luxury, we break down how to craft a signature that makes your brand stand out effortlessly.
You’ll learn:
✔️ The 4 types of brand signatures and how to use them
✔️ Why consistency is more powerful than creativity
✔️ How luxury brands turn small details into billion-dollar assets
✔️ A simple 3-step process to create your own brand signatureIf your brand disappeared tomorrow, would people remember it? If not, it’s time to create something unforgettable.
🎧 Listen now!
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Should you pay for referrals? Should you expect a commission when you recommend someone? In this episode of Upgrade to Luxury, we dive into the debate around referral commissions and whether they truly bring value or just create an endless bidding war.
We explore:
✔️ The hidden risks of commission-based referrals
✔️ Why money isn’t always the best incentive
✔️ How luxury brands build exclusive referral networks
✔️ The best strategies to handle referrals without losing trustIf you want to attract high-budget clients while maintaining strong relationships, this episode is for you. Tune in now!
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Podcast Description for Spotify:
How to Impress High-End Clients (Without Just Spending More Money)
How do you impress someone who already has everything? The answer isn’t in price—it’s in thoughtfulness, personalization, and creating moments money can’t buy.
In this episode of Upgrade to Luxury, Maddy and Alex dive into the real secret to wowing wealthy clients, without endlessly increasing your budget.
You’ll learn:
✔️ Why luxury clients value experiences over material gifts
✔️ How top luxury brands like Four Seasons and Ritz-Carlton master personalization
✔️ Simple, low-cost strategies to impress clients in meaningful ways
✔️ How to anticipate needs and handle last-minute changes like a proIt’s not about spending more—it’s about paying attention.
🎧 Listen now to discover how to create unforgettable experiences for high-budget clients!
- Visa fler
