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  • Imagine a world where all stakeholders — not just shareholders — are valued and prioritized. Welcome to the B Corp movement. Our next guest has empowered over 150 companies through Decade Impact to achieve B Corp certifications. This work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future.

    B Corps are for-profit companies that meet high standards for social and environmental performance, transparency, and accountability.They consider the impact of their decisions on all stakeholders, not just the shareholders.

    Kristy O'Leary is an impact leader and Principal at Decade Impact, a consultancy that redefines success through societal impact. Raised in a corner store that served as a social enterprise, she believes in the power of business to create shared value.With a background in political science, film, media, fine art, and design thinking, Kristy started her career as a multimedia artist, using art to inspire climate action. She later transitioned to advertising and impact management consulting, helping businesses define their purpose and manage their impact.As a creative strategist, Kristy takes a holistic approach to identify challenges and develop innovative solutions. Since 2020, she has empowered over 150 companies through Decade Impact to achieve certifications like B Corp. Her work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future.

    Kristy on YouTube

    @decadeimpact on Instagram

    Kristy's Website

    Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

    Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

    All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

    Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

    B Corp Certification

    We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

    We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

    Listen to Up to So Good: The Purpose of Business

    Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

    Website

    We're Up To So Good

    Thank you...

  • An existential crisis prompted Murray Rodgers, an Alberta oilman, to seek answers at a spiritual retreat in Costa Rica. There, he discovered the transformative power of Ayahuasca, a plant medicine that helped him heal old wounds and grow as a leader. Inspired by this journey, Rodgers wrote The Psychedelic CEO, where he explores how psychedelics like Ayahuasca can unlock individuals’ full potential, not just personally but professionally as well. This life-changing experience ultimately led him to leave the oil industry and transition into starting cleaner sustainable initiatives, specifically in Hydrogen Energy.

    In addition to being the author of 'The Psychedelic CEO', Murray Rodgers is currently a co-founder of Kingfisher Energy, a hydrogen exploration company, and is a co-producer of a pilot for new docuseries entitled “The Alpha Myth”. He also hosts retreats in Alberta and Costa Rica for business leaders.

    Murray's Facebook page

    Murray's Website

    Purchase 'The Psychedelic CEO'

    https://bit.ly/3ZweNaK.

    https://bit.ly/4idvChT

    We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

    Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

    Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

    All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

    Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

    B Corp Certification

    We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

    We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

    Listen to Up to So Good: The Purpose of Business

    Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency...

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  • EP01: Our world runs on plastic, possibly one of the most versatile materials man has ever created. Unfortunately, it is wreaking havoc on our environment and our health. In this episode, we sit down with Ranah Chavoshi, a marine biologist with expertise in aquatic toxicology and seaweed agriculture. Ranah shares her journey, from experimenting in her kitchen to launching a groundbreaking biotechnology company. Join us as we dive into the unique promise of seaweed in reducing our dependence on plastic, and how her innovations are making headlines and positioning Canada as a global leader in sustainable innovation.

    We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

    About Ranah

    Ranah is a marine biologist specializing in aquatic toxicology and seaweeds. She has over 8 years of working in academia, industry, and non-profits conducting research, community-led ecological restoration, and teaching. She also advocates for equity, diversity and inclusion in science and innovation. She is currently the co-founder and CEO of PhyCo Technologies Inc., a marine biotechnology company that focuses on developing biomaterials from seaweed grown in partnership with Indigenous Nations.

    Where to find Ranah

    Ranah's Website

    Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

    Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

    All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

    Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

    B Corp Certification

    We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

    We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

    Listen to Up to So Good: The Purpose of Business

    Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

    Website

    We're...

  • EP02: Eightbillion's CEO is a passionate entrepreneur driven by a commitment to health and sustainability and a desire to create positive change. She has developed a unique, nutrient-rich, low-caffeine beverage aimed at nourishing both the community and the planet. Founder and CEO Holly Xing, biochemist and nutritionist, shares her journey, the science behind her creation, and her mission to promote wellness on a global scale.

    We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

    About Holly

    Holly Xing graduated from University of British Columbia with a degree in Nutritional Sciences. She is a research and formulating scientist specializing in the innovation of food and beverage that deliver natural nootropics and adaptogens to improve brain and mental health. She is the co-founder and the Chief Wellness Officer of Eightbillion, a Certified B Corporation, which is part of the movement towards healthier humans, all Eight Billion of us on our beautiful planet.

    Discount Code UPTOSOGOOD

    Contact Holly

    @eightbillionplanet on Instagram

    Holly's Website

    Holly on YouTube

    Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

    Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

    All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

    Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

    B Corp Certification

    We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

    We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

    Listen to Up to So Good: The Purpose of Business

    Up to So Good: The Purpose of Business is produced by All Purpose; a

  • We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

    Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

    Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

    All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

    Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

    B Corp Certification

    We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

    We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

    Listen to Up to So Good: The Purpose of Business

    Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

    Website

    We're Up To So Good

    Thank you for tuning in to another episode of Up to So Good!