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The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
In part two of the Unsolicited Feedback Season 2 Finale, Brian Balfour, Joff Redfern, Ravi Mehta, and Fareed Mosavat return to discuss the challenges associated with marketing in the face of declining search trends. They also explore the growing significance of content licensing deals and contemplate the future as AI models become commoditized and our interactions with them (and expectations of them) evolve.
Show Notes:
Fareed mentioned that Reforge has just launched a brand new AI product, the Reforge Extension, now in public beta. Ever wish you could get expert feedback from leaders like Fareed, Brian Balfour, Andrew Chen, and Elena Verna while working on your documents? Now you can!
He also mentioned our free AI festival, ref:AI, a full-day virtual conference delving into all things AI, featuring a special episode of Unsolicited Feedback with the legendary Andrew Chen. Secure your spot now as spaces are limited. Register here today.
And, last but not least, Rupa Chaturvedi & Polly Allen (renowned industry experts with expertise in Generative AI from Amazon’s Alexa, Google and Uber) are teaching Generative AI Products: How to get from Idea to MVP for the 3rd time starting on June 14. It's a 3-week course designed to get you started on your journey of leading AI initiatives and projects that involve Generative AI.
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/
00:00 Season Finale Introduction (Part 2)
02:20 Decline of the S-Curve
07:10 SEO Unknowns
11:15 Modality Changes
13:05 Trouble Monetizing Traffic
14:15 Confusion Around Copyright Law
16:05 Licensing Content & Revenue Issues
17:30 LLMs In The Gray Area
19:08 Content As Supply for Generative Models
22:17 Hot Takes
22:40 AI Value Is Not In Foundational Models
24:42 AI Chatbots Are A Phase
27:56 What We Thought AI Would Be
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/ -
Key Takeaways from H1 2024: Reflecting on Hardware, Unstructured Data, and the Future of Product Management
In the season 2 finale of 'Unsolicited Feedback,' co-hosts Brian Balfour, Ravi Mehta, and Joff Redfern join Fareed Mosavat to reflect on the most compelling topics of the season. They start with discussions on how trends diverge between hardware and software markets, and the distinctions between luxury and premium products. The episode takes a deep dive into AI's role in revolutionizing unstructured data and its far-reaching effects on product management. Touching on methodology changes, the hosts contemplate how AI might transform the software development life cycle and what it means for the future roles of product managers, designers, and engineers, giving some Unsolicited Feedback to our friend Lenny Rachitsky along the way.
Show Notes:
Fareed mentioned that Reforge has just launched a brand new AI product, the Reforge Extension, now in public beta. Ever wish you could get expert feedback from leaders like Fareed, Brian Balfour, Andrew Chen, and Elena Verna while working on your documents? Now you can!
He also mentioned our free AI festival, ref:AI, a full-day virtual conference delving into all things AI, featuring a special episode of Unsolicited Feedback with the legendary Andrew Chen. Secure your spot now as spaces are limited. Register here today.
And, last but not least, Rupa Chaturvedi & Polly Allen (renowned industry experts with expertise in Generative AI from Amazon’s Alexa, Google and Uber) are teaching Generative AI Products: How to get from Idea to MVP for the 3rd time starting on June 14. It's a 3-week course designed to get you started on your journey of leading AI initiatives and projects that involve Generative AI.
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/
00:00 Season Finale Introduction
03:50 Luxury in Software and Physical Goods
18:16 AI's Impact on Product Management
30:29 AI vs Human Intuition in Strategy
38:11 The Role of AI in Communication and Empathy
41:19 Revolutionizing the Software Development Life Cycle
52:25 The Rise of Full-Stack Product Leaders
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/ -
Saknas det avsnitt?
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Microsoft’s Game-Changing Releases: Is Windows Poised to Dominate the AI Era? w/ Kurt Schrader
In this episode of 'Unsolicited Feedback,' host Fareed Mosavat and guest Kurt Schrader, CEO and founder of Shortcut, dive into Microsoft's latest AI announcements, including the Copilot+ PC initiative and Windows Recall. We explore the potential impact of these innovations on the consumer market and reflect on how Apple should respond at the upcoming WWDC. We also debate the strategic strengths and weaknesses of both tech giants in the evolving AI landscape.
Before we dive in, Fareed mentioned in the podcast that Reforge has just launched a brand new AI product, the Reforge Extension, now in public beta. Ever wish you could get expert feedback from leaders like Fareed, Brian Balfour, Andrew Chen, and Elena Verna while working on your documents? Now you can!
Install it for free today and elevate your work with Reforge experts by your side.
Join us for refAI, a full-day virtual conference delving into all things AI, featuring a special episode of Unsolicited Feedback with the legendary Andrew Chen. Secure your spot now as spaces are limited. Register here today.
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/
00:00 Introduction
01:11 Microsoft's Big AI Announcements
04:46 Microsoft's AI-Powered Future
07:00 Copilot Plus PCs: A Full Stack Experience
17:59 Windows Recall: A Game Changer?
21:06 The Future of AI and Privacy
25:41 Speculations on Apple's Upcoming Surprises
27:34 Microsoft's Strategic Moves and Apple's Response
29:41 Apple's Potential AI and Voice Integration
31:30 The Developer Ecosystem: Microsoft vs. Apple
35:45 Hopes and Predictions for WWDC -
Sonos' Redesign Debacle: How to Avoid Common Pitfalls in Product Upgrades w/ Kurt Schrader
Join host Fareed Mosavat on 'Unsolicited Feedback' as he delves into the latest Sonos app controversy with guest Kurt Schrader, CEO and founder of Shortcut, a platform that helps product and engineering teams unify to build collaboratively. This episode covers the major issues faced by Sonos power users, strategies for effective feature deprecation, the risks of big product redesigns, and how to manage user feedback and trust. Additionally, the episode touches on strategic pre-mortems, real-world scenarios from Slack and Shortcut, and insights into balancing innovation with user experience.
Before we dive in, Fareed mentioned in the podcast that Reforge has just launched a brand new AI product, the Reforge Extension, now in public beta. Ever wish you could get expert feedback from leaders like Fareed, Brian Balfour, Andrew Chen, and Elena Verna while working on your documents? Now you can!
Install it for free today and elevate your work with Reforge experts by your side.
Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/
00:00 Introduction
01:44 Diving Into the Sonos App Update Controversy
05:16 The Challenges of Redesigning with Power Users in Mind
15:49 Learning from Slack's IRC Gateway Deprecation
18:26 Strategies for Managing Feature Deprecation and User Transition
24:31 Navigating the Challenges of Product Redesigns
26:18 Evaluating Redesign Feedback: Timing and Approach
28:50 The Pre-Mortem Strategy: Anticipating User Feedback
34:00 The Lock-In Factor: Navigating Customer Loyalty and Alternatives
37:33 Innovating in a Market Dominated by Incumbents -
Evaluating AI Models, Unlocking Unstructured Data, and Achieving Reliability w/ Ben Kus
Today on "Unsolicited Feedback," Fareed Mosavat dives deep into the evolving landscape of artificial intelligence with tech expert and Box CTO, Ben Kus. As AI continues to reshape industries, understanding its core mechanisms and potential applications has never been more critical. Ben sheds light on how AI can enhance productivity and decision-making within organizations while also sharing technical strategies he’s implemented to ensure reliability for Box’s enterprise customers.
Check out a full summary of the takeaways and lessons at ➡️ https://www.unsolicitedfeedback.co/
00:00 Introduction
02:19 Rapid Fire Advice for AI Product and Technology Teams
05:25 Understanding and Navigating the World of AI Models
08:21 The Challenges of AI Change Management and Model Selection
14:29 Evaluating AI Quality and Performance in the Enterprise
25:23 Unstructured Data: The Next Frontier for AI
29:15 The Future of AI in Structuring Unstructured Data
43:55 Exploring the Potential of AI Agents and User Experience
Thank you for listening to Unsolicited Feedback!
Don’t forget to hit subscribe on the podcast network of your choice:
Apple: https://podcasts.apple.com/us/podcast/unsolicited-feedback/id1706701340
Spotify: https://open.spotify.com/show/7FzVEIBamWnExyJpJ2LCwF
And sign up for our mailing list at ➡️ https://www.unsolicitedfeedback.co/
If you love this show, please leave us a 5-Star Review and tell a friend about the podcast! -
Box CTO's Approach to Enterprise AI Tools & Insights from Google and OpenAI's Latest Releases w/ Ben Kus
In the latest episode of "Unsolicited Feedback," Fareed Mosavat chats with Ben Kus, CTO of Box, to delve into the dynamic world of AI advancements and their implications for technology companies and users alike. This episode offers rich insights into how multimodal AI is transforming the tech landscape, driven by recent announcements from OpenAI and Google.
Check out a full summary of the takeaways and lessons at ➡️ https://www.unsolicitedfeedback.co/
00:00 Introduction
02:07 Ben Kus: From Technologist to CTO of Box
04:08 AI Week Highlights: OpenAI and Google's Diverse Approaches
06:21 The Real-Time Magic of AI Demonstrations
11:43 OpenAI's Strategy: A Broad Yet Focused Approach
16:30 Google's AI Integration Strategy
19:49 Exploring the Potential of AI in Everyday Tools
23:39 The Enterprise Side of AI: Tailoring Technology for Business
32:39 Navigating Enterprise Needs and AI Innovation: A Case Study with Box -
MVPs are Officially Dead: Here's How to Launch and Find Market Fit in 2024 w/ Sachin Rekhi
Welcome back to "Unsolicited Feedback," where Product-Market Fit (PMF) expert, Sachin Rekhi joins Fareed Mosavat to discuss the evolving thinking on Minimum Viable Products (MVPs) and their impact on achieving PMF in competitive markets. We discuss Linear, Dropbox, and Airbnb, and reflect on this post by Linear co-founder, Tuomas Artman.
Check out a full summary of the takeaways and lessons at ➡️ https://www.unsolicitedfeedback.co/
00:00 From MVP to Magical: Rethinking Product Launch Strategy
06:46 Narrowing the Market: A Key to Success
07:34 The Dropbox Story: A Lesson in Product Polish and Narrow Focus
14:00 The Importance of Craft, Taste, and Target Audience in Product Development
18:25 Linear's Approach: Strong Convictions and Narrow Focus
24:01 The Power of Closed Betas and Waitlists
27:48 Case Study: LinkedIn Sales Navigator's Journey from Zero to One
31:20 Validating Product Market Fit Before Building
36:06 Narrowing the Target Audience for Precise Market Fit
39:04 Key Takeaways on Product Development and Market Fit -
This week on "Unsolicited Feedback," Fareed Mosavat welcomed Sachin Rekhi to explore the shifting landscape of media, focusing on the evolution from traditional, slower media forms to what's increasingly being termed "dopamine culture." We analyze how this change is not only profoundly affecting how we consume content but also how we should build and launch products.
Sachin has created multiple Reforge courses, is the founder & CEO of NoteJoy, and the creator of LinkedIn Sales Navigator, a now $1B ARR business. And, he has a new video-native podcast you can watch on YouTube!
Check out a full summary at UnsolicitedFeedback.co!
We're back Thursday to discuss finding Product-Market Fit without MVPs! -
Revolutionizing Productivity: Feedback on Loom, Linear, and Even LaunchDarkly w/ Claire Vo
In part two of our "Unsolicited Feedback," host Fareed Mosavat and our esteemed guest, Claire Vo (CPO at LaunchDarkly, Founder of ChatPRD), explore significant advancements in AI and collaboration tools, with a spotlight on Loom and Linear's latest innovations. The episode delves into how these tools are not only enhancing productivity but also potentially reshaping communication norms in professional environments.
Check out a full summary of the takeaways and lessons at ➡️ https://www.unsolicitedfeedback.co/
00:00 Introduction
02:17 Exploring Loom's Innovations and Atlassian Integration
06:57 The Future of Collaboration: Video, Audio, and AI
14:42 Loom's Role in Atlassian's Ecosystem and Future Directions
17:33 Linear's Approach to Enhancing Product Development
20:55 The Challenge of Integrating Docs and Tasks
30:41 The Power of Being Your Own Customer
35:47 Embracing New User Experience and Onboarding
Thank you for listening to Unsolicited Feedback!
Don’t forget to hit subscribe on the podcast network of your choice!
And sign up for our mailing list at ➡️ https://www.unsolicitedfeedback.co/ -
Building ChatPRD and 🌶️ Takes on the Future of Product Management in the AI-Era w/ Claire Vo
In this week’s episode of "Unsolicited Feedback," we're excited to welcome back Claire Vo, CPO of LaunchDarkly and the founder of ChatPRD. As a repeat guest, Claire delves into the intricacies of building her AI tool, ChatPRD, and shares her incisive perspectives on the evolving roles in product management as AI reshapes the industry in 2024 and beyond.
Check out a full summary of her hot takes at Unsolicitedfeedback.co!
00:00 Introduction
02:22 Rethinking the 'No' Mantra in Product Management
06:42 Leveraging ChatPRD for Career Growth and Efficiency
20:29 Navigating the Challenges of Building AI Products
26:50 The Accessibility of Software Engineering for PMs
31:01 The Impact of Low Friction Analytics on Deep Analysis
46:39 Efficiency and Organizational Design in Product Teams -
Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of StreamingIn this episode of 'Unsolicited Feedback,' host Fareed Mosavat and guest Mariah Muscato, a Director of Product at HubSpot, dive into a detailed discussion about Disney Plus, its bundle strategy, and the broader challenges facing streaming services. They explore Disney's transition from content creation to embracing technology, its battles with activist investors, and strategic decisions against the backdrop of evolving consumer expectations and the competitive landscape of streaming services. The conversation also touches upon the principle of the perfect bundle, Disney's potential shifts in strategy, the impact on and from platforms like YouTube, and broader discussions on the future of streaming content. Finally, the dialogue covers the pricing and packaging strategies of streaming, and speculates on the future direction of Disney Plus and its competitors.Check out a full summary of the takeaways and lessons at unsolicitedfeedback.co.Timestamps:00:00 Welcome01:00 The Evolution and Challenges of Disney's Streaming Strategy02:27 The Superfan vs. Casual Fan Dilemma in Content Strategy03:20 The Impact of Content Strategy on Subscriber Growth and Retention06:59 Disney's Strategic Shift and the Role of Bundling10:54 The Streaming Wars: A Battle for Content and Subscribers19:00 The Future of Streaming: Consolidation, Content, and Consumer Choice27:48 Disney Plus and the Challenge of Tech Transformation30:41 The Challenges of Content Distribution and Monetization39:49 YouTube and the Evolution of Content Consumption50:24 The Streaming Wars: Predictions and Strategies for SurvivalShow Notes: ➡️ Shishir Mehrotra's Four Myths of Bundling➡️ Disney's Original Bundling Strategy
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Tinder's New Safety Feature Delivers More Than Just Security to the Legendary Swiping App 🎉
In this episode of 'Unsolicited Feedback', host Fareed Mosavat and guest Mariah Moscato (Director of Product, HubSpot) discuss the intricacies of dating apps, with a focus on Tinder's new safety feature, 'Share My Date'. This feature allows users to share their location and date details for safety purposes. They explore how it not only enhances user safety but could open Tinder to new user groups and potentially drive network effects. Mariah shares her personal journey of moving to Dublin, her experiences with dating apps, and insights into how dating behaviors are evolving, especially around ethical non-monogamy. They also touch on how dating apps like Tinder could evolve to include non-dating functionalities and improve user engagements.
Check out a full summary here, and stay tuned as our Deep Dive this week covers the magical world of Disney! -
Feedback on Humane, Limitless, and AirChat: Positioning and Strategy Insights For Early Stage Companies
In Part 2 of our conversation with Kieran Flanagan, CMO behind Zapier & HubSpot, we wanted to get back to our roots with some Unsolicited Feedback on the product launches of Humane AI, Limitless, and AirChat. Along the way, we uncovered a few key lessons for any early stage company navigating the complexities of market entry and product development.
If you think we’re wrong about any of this, we hope you’ll tell us on LinkedIn!
As always, a full summary is available at Unsolicitedfeedback.co! -
The New AI Marketing Playbook Amid Google's Stumbles
This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI!
Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic.
As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been accelerated by its ability to conquer Google. So, naturally, we questioned what lies ahead for this behemoth amidst the rise of AI and what the implications of Google’s latest SEO decisions are, given the broad dependency of marketing strategies on Google's search capabilities.
Fareed optimistically suggests that Google will adapt and continue to thrive. However, Kieran presents a compelling counterargument, starkly stating, "Google will not be fine." 🔥🔥🔥
After some spicy 🌶️ Unsolicited Feedback for Google, Kieran builds a "AI Marketing Playbook," a fascinating framework for navigating the new realities of an AI-driven marketing world.
The initial four pillars are:
Personalization
PLG 2.0
Multimodal Focus
Creator Partnerships
Visit us at UnsolicitedFeedback.co for a full summary! -
Product Lessons from Netflix's "Big Vape: The Rise and Fall of Juul" with Penelope Talbot-Kelly
In a fascinating episode of our podcast, Penelope Talbot-Kelly & Fareed Mosavat dove deep into the Netflix documentary "Big Vape: The Rise and Fall of Juul."
The discussion revealed critical insights that resonate far beyond the e-cigarette industry, touching on fundamental issues relevant to all tech companies.
But first, Fareed and Penelope discuss the broader tech landscape, discussing trends such as AI, layoffs, and how these elements influence the current work culture. Penelope shared firsthand experiences and observations about the changing dynamics in recruitment and employee experiences, especially during times of economic downturns.
The tech labor market discussion starts immediately, and the Big Vape / Juul analysis begins at 15:30.
Join us at UnsolicitedFeedback.co for a full summary of the spiciest hottakes and most compelling lessons derived from the conversation! -
Unpacking the Google-HubSpot Acquisition Rumors: Implications for the Future of CRM
This week on "Unsolicited Feedback," host Fareed Mosavat welcomed Penelope Talbot-Kelly, GM of Platform & Services at DoorDash, and Austin Hays, a veteran in CRM and Martech, to discuss the buzzing rumors about Google potentially acquiring HubSpot.
Austin previously joined us to chat about HubSpot’s acquisition of Clearbit. Well, he’s back to help us delve deeper into what this new merger could mean for the CRM landscape and digital marketing tools.
Join us at Unsolicitedfeedback.co for a full summary! -
Ever wondered how a game as old as chess could become a global sensation in the digital age? The answer lies in the power of product, growth, and, more recently, AI.
In our latest episode of Unsolicited Feedback, Joff Redfern and Fareed Mosavat had an insightful conversation with Erik Allebest, CEO of Chess.com. This episode explores the intersection of technology, human behavior, and ethics in the world of online chess, focusing on how Chess.com leverages AI to revolutionize the game while confronting challenges like cheating and maintaining a fair competitive environment. Insights from the platform's journey illuminate broader lessons in innovation, user engagement, ethical considerations, and growth strategy. -
In today’s episode of Unsolicited Feedback, Fareed Mosavat, Joff Redfern, and Kipp Bodnar delve into the meteoric rise of Martech tools and the transformative role of AI, with a special focus on the innovative video creation platform, HeyGen. This discussion is very valuable for anyone leading marketing efforts in 2024 and beyond. 🌠
The bottom line: We're currently optimizing AI tools to enhance conversion rates, yet we're still waiting for a new distribution channel to emerge. Could this change be on the horizon?
Full summary is available at UnsolicitedFeedback.co -
LinkedIn Games: A Brilliant Move or a Misstep? 🎮🤔
LinkedIn is reportedly working on in-app games, a move that has ignited a wide range of opinions. In our latest episode of Unsolicited Feedback, co-hosts Joff Redfern and Fareed Mosavat, joined by HubSpot CMO Kipp Bodnar, delved into this topic.
We’ve shared our thoughts below, and we’d love to hear yours! Tune in next Thursday for more Unsolicited Feedback, where we’ll discuss the growing surge of martech tools.
Context: LinkedIn is testing the gamification waters, with companies ranked based on their employees' gaming scores. The company has confirmed these rumors, though we've only seen a few early screenshots. The games, a mix of puzzles and mini-games, seem reminiscent of the New York Times' daily games. But the question remains: is this what LinkedIn users need or want?
Full summary is available here! -
In Part 2, of our Unsolicited Feedback with Adam Nash, CEO of Daffy, co-hosts Joff Redfern & Fareed Mosavat dove deep into the world of fintech, exploring the challenges and opportunities that lie ahead.
To frame the conversation, Adam looked to the past, revisiting Clay Christensen's Innovator's Dilemma.
For a full summary of the episode's takeaways, join us at UnsolicitedFeedback.co.
0:00 Introduction & AI's Impact on Fintech
17:31 Importance of Understanding Competitors
19:40 Adam's Spicy Take
28:09 Return to Value Creation
36:41 Revisiting Clay Christensen's Innovator's Dilemma
41:50 Innovator's Dilemma Applied to Fintech - Visa fler
