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  • In this episode of the Underdog Podcast: Behind the Underdogs, we peel back the curtain on what it really takes to make it in business. This episode dives into raw, unfiltered moments, from our trip out to Andy Elliot's HQ to navigating rejection at in-store demos. We talk about how much of the entrepreneurial journey involves failure, hard lessons, and staying motivated when the odds are stacked against you. Hear stories of perseverance, like turning countless 'no's' into a single meaningful 'yes,' and how human connections in meetings can make or break deals. Whether you're a new entrepreneur or a seasoned pro, we share it all—the wins, the losses, and the grind in between. Tune in to learn how to keep pushing forward when the light at the end of the tunnel seems dim.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.



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  • In this episode of The Underdog Podcast, Behind the Business segment, we dive into an incredible weekend with The Elliot Group in Tampa Bay, Florida. It all started with an Instagram post by Andy Elliot, where we shared our story and got the chance of a lifetime to join his team for a conference. From workouts with Andy and his crew to forging amazing connections throughout the event, we made the most of every moment. Tune in to hear about our journey, the insights we gained, and the powerful lessons learned from working alongside The Elliot Group.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

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  • In this episode, we dive deep into the importance of building strong relationships and how these connections can lead to significant opportunities. We share a personal example of how a well-nurtured relationship has benefited our brand. We also discuss how Underdog Energy differentiates itself from much larger competitors, seizing opportunities they often overlook or can't support. Additionally, we explore the strategies we've implemented at the store level, highlighting the potential differences between marketing in stores like Market Basket and Whole Foods. Finally, we touch on the challenges of finding the right people to join our brand and the critical role that a shared mindset and vision play in these decisions.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of The Underdog Podcast with the Behind the Business segment, we dive into our journey to Chicago where we faced our first major retailer meetings. From memorizing pitch scripts to navigating rooms full of established companies, we unravel the tension and triumphs of our initial encounters. we had some pivotal meetings with industry giants like Walgreens and Hannaford, sharing insights on managing expectations versus reality and the importance of persistence. Lastly, we share the unexpected ways we connected with key distributors and learn why taking risks is crucial for seizing opportunities.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.











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  • In this episode of Behind the Underdogs, we dive into the story of guest, Bryan Whynot, who has battled an autoimmune disease since he was a child. He opens up about his transformative journey with fitness, a pivotal moment of hospitalization, and an encounter with a young patient that reshaped his perspective on life. Throughout, he shares how he avoids a victim mentality by remembering others have it worse, and how remembering his trials and tribulations keeps him resilient during tough times. As he outlines his future goals, he offers invaluable advice to the younger generation, underscoring the power of perseverance and hope. This episode is a testament to the strength found in adversity.

    You can follow Bryan @the.whynot.lifestyle on Instagram


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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of the Underdog Podcast, we have a Behind the Business segment where we reflect on the past 5 years of running Underdog and the three most important things that we've learned that come up often in the workings of the business.

    One, is assuming nothing. Second is patience in persistence. Lastly, finding ways to enjoy the little things.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • On this episode, we reflect on the highs and lows of our entrepreneurial journey with Underdog. We discuss the initial hurdles of our first significant partnership, sharing insights on seizing opportunities and presenting our best selves, regardless of circumstances.

    The conversation turns to the core philosophy of building a business through community, emphasizing the importance of relationships over mere product movement. Hear about the unexpected call to compete in the DEKA race, where Joey secured 3rd place in the Ruck division, exemplifying the spirit of embracing challenges.

    The episode also explores personal sacrifices and the relentless drive needed to push a startup forward, concluding with a light-hearted discussion on what Underdog's theme song might be. Join us for an episode filled with personal stories, professional insights, and the ethos that defines being an underdog.


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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of Behind the Underdogs, we sit down with Mavrick Rizy, who shares his personal trials and triumphs on and off the baseball field. From the influence of his older brother as a lifelong role model to the mental and physical challenges of recovering from multiple injuries, Mavrick opens up about the highs and lows of his athletic career. He emphasizes the importance of not specializing too early in sports, the role of strong competitors in driving his ambition, and how some days you feel great, and some days you can feel like a "newborn giraffe." Throughout his journey, Mavrick reflects on the crucial support of his family and the belief that everything happens for a reason. Join us for an inspiring conversation about resilience, identity, and the unyielding pursuit of one's goals.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of the Underdog Podcast: Behind the Business, we discuss the period before launching Underdog Energy. From marketing strategies to build awareness and urgency for launch day to the day of launch and everything in between. We dive into some stories, adversities, and plans to have the most successful launch possible.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of Underdog Podcast: Behind the Business, we dive deep into the wild journey of our first production of Underdog Energy in Georgia. We recount the non-stop hustle that had us recording a podcast at 1:30 in the morning, grabbing food at 3 AM, and catching a quick 45-minute nap before heading to production at 4 AM. After overseeing production and having the product in our hands for the first time, we powered through a full body workout for the launch photoshoot before making our way back to the airport. Tune in to hear the behind-the-scenes chaos, the adrenaline-fueled schedule, and the relentless drive that fuels Underdog Energy. There's also plenty of lessons learned throughout.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of "Behind the Underdogs," we dive into the inspiring journey of Dino Kambeitz, a pro hockey player whose career has been marked by significant highs and lows. From his first humbling experience of getting cut from a team to the mental shifts that ultimately saved his career, Dino shares his raw and inspiring story.

    Throughout the episode, we explore key moments such as his transition from high school to the WHL, the critical importance of mental training, and how he navigated the uncertainties brought by COVID-19. Dino’s story is a testament to the power of resilience and hard work in the face of adversity. Join us as he discusses the mental toughness required to overcome setbacks and how he didn't let a global pandemic deter his professional aspirations, leading him to finally make the team and take a moment to breathe.


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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode of Behind the Business, we dive into the rollercoaster journey of building our network and the essential lessons learned along the way. Discover why there’s no such thing as a smooth process in entrepreneurship, and why being eager to learn every step of the way is crucial.

    We recount a memorable design fiasco and discuss why our golden rule in business is to never assume anything. A significant event unfolded that we remember exactly where we were when we heard it.

    As we focus on the minutiae of day-to-day operations, we explore the danger of losing sight of the bigger vision, contemplate a major re-production of our cans, and embrace the inevitability of mistakes. The logistics of ordering ingredients and coordinating with multiple companies provide a real-world glimpse into the complexities of product management.

    This episode is packed with insights for anyone navigating the chaotic yet rewarding path of entrepreneurship.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • The journey of developing a new energy drink or any product doesn't come without it's highs or lows. From our initial tastings and surprises with certain ingredients to managing expectations and the hurdles of product development. We recount adventures with luggage, saltine stories, and the pivotal decision to stick with natural sweeteners. Reflecting on the parallels between business and sports, we emphasize the importance of adhering to values and taking action amidst uncertainty. Join us for an insightful exploration of Underdog Energy!

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our performance drink, Underdog Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • With our new segment, "Behind the Business," we explore the dynamic origins and mission of Underdog. This episode provides an in-depth look at how Underdog Energy is setting new standards in the energy drink market with its commitment to clean, Informed Sport Certified drinks designed specifically for student-athletes. Hear directly from the founders on what drives us, the unique challenges we faced at the start, and the strategies that have allowed us to keep climbing the ladder. Whether you're a sports enthusiast or budding businessperson, we striving to give you a transparent perspective on the workings of our business.

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode, we interview former Tufts lacrosse/hockey player and current Syracuse lacrosse player, Mason Kohn.

    We discuss his unconventional hockey career, where he began as a 10 year old, which is typically a later start to hockey. He progressed slowly in the early years, always being one of the under developed players. That is until he reached junior hockey where he quickly rose through the ranks, eventually getting drafted to the USHL.

    Despite his quickly advancing hockey career, he ended up at Tufts University where he struggled to find self confidence after committing D3. He overcame his ego and found purpose in playing for the guy next to him. Now, he has the opportunity to prolong his lacrosse career at D1 Syracuse University.

    0:06:29 - Dedication to Hockey Training (48 Seconds)
    0:12:38 - Contracts and Excitement in Hockey (56 Seconds)
    0:19:32 - Lacrosse and Hockey in High School (109 Seconds)
    0:27:48 - Transition From Hockey to Lacrosse (73 Seconds)
    0:31:00 - Finding Meaning in D3 Athletics (60 Seconds)
    0:34:25 - The Importance of a Face-Off Guy (77 Seconds)
    1:03:34 - Overcoming Fear and Ego in Sports (84 Seconds)
    1:12:47 - The Power of Making a Choice (74 Seconds)
    1:17:08 - Unconventional Athletic Journey (81 Seconds)

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    Follow Mason on Instagram (@mason.kohn)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode, we interview former rugby player and current coach at Athlete's Authority, Jordi Taylor.

    We talk through his journey in sports and how he's been able to translate his experiences from being an athlete into becoming an effective coach. We dive deeper on topics like how to decipher correct information from today's endless access to knowledge, how pivotal the proper coaching can be to improve your athletic and personal goals, and how finding a role model can guide you to your goals and desires.

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    Follow Jordi on Instagram (@coach_jorditaylor)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.


    Support the show

  • In this episode, we interview University of North Carolina All-American wrestler, Lachlan McNeil.

    We talk about his journey from the Middle East, to Canada, and finally to the United States where he has been able to prove himself as a high end wrestler. In Canada, the competition was good, but nothing in comparison to the competition in the US. He took the chance on coming to the states to prove himself to be among the best wrestlers in the country. He has done just that and is now striving to reach the next level in his wrestling career.

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    Follow Lachlan on Instagram (@lachlan.mcneil)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode we interview cycling instructor Simmi Uppaladadium.

    We discuss the ability to have resiliency when you are truly passionate about something, which Simmi has presented on her journey to becoming a cycling instructor in NYC. Some prevalent themes in diving into Simmi's journey is taking the leap of faith, battling doubt, and creating your own path.

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    Follow Simmi on Instagram (@strengthwithsimmi)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.



    Support the show

  • In this episode, we interview current Stanford Assistant Wrestling Coach and former All-American wrestler at Missouri.

    Grant has a unique story in that he faced just about every adversity along his journey. After an unfathomable amount of injuries and missing two and a half seasons, Grant returned to the mat and captured his first conference title and achieved All-America status. He was ranked as high as No. 3 in the nation that season and finished sixth at 149 pounds at the NCAA Championships in Cleveland, Ohio. Following the season, he was named Most Improved at his team's year-end banquet.

    Grant also qualified for the NCAA Championships in 2020 at 141 pounds after placing third at the MAC Championships.

    He is also endeavoring into the entrepreneurial side of things, launching his shoe brand, Heilung Shoes, The Ultimate Business Casual Dress Shoe for Health-Conscious Professionals.

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    Follow Grant on Instagram (@gbaby_149)
    Follow Stanford Wrestling on Instagram (@cardwrestling)
    Follow Grant's Shoe Brand, Heilung Shoes on Instagram (@heilungshoes)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show

  • In this episode, we interview freshman wrestler at Stanford University, Daniel Cardenas.

    Daniel started wrestling when he was very young, thanks to his dad who pushed him day in and day out to be a better version of himself. Daniel faced many upsetting defeats as he came up through the ranks, which put a chip on his shoulder and challenged him to be more disciplined to find new levels. Fast forward to today, he got Newcomer of the Year in the PAC 12 and is striving to be a National Champion.

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    Follow Daniel on Instagram (@_dancardenas)

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    You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

    Visit our website to shop clothing and our just released energy drink, UD Energy.

    Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

    Support the show