Avsnitt
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Tim, a combat veteran who has served four tours and spent over five years in war zones, discusses how K9 for Warriors has transformed his life by pairing him with his service dog, Coop. He explains that the organization takes veterans who have become introverted and pairs them with rescued shelter dogs trained to provide companionship and help them reintegrate into society.
The application process involves getting a recommendation from a counselor or doctor, detailing how a service animal could benefit the veteran's specific needs. K9 for Warriors then carefully matches the veteran with a suitable dog based on their requirements. Tim highlights the unique story of Coop, who was previously paired with another veteran but had to be re-qualified before being matched with Tim.
Tim emphasizes the extensive training the dogs undergo, including real-world exposure to different environments and situations. He describes the 21-day training camp where veterans are introduced to their service dogs and learn to work together. The transition from being alone to having a loyal companion has been life-changing for Tim, providing emotional support and reducing anxiety.
Key Takeaways:
K9 for Warriors rescues shelter dogs and trains them as service companions for veterans with PTSD, TBI, or MST.The application process involves getting a doctor's recommendation and detailing specific needs.Service dogs undergo extensive training, including real-world exposure and a 21-day training camp with veterans.Service dogs provide companionship, emotional support, and help veterans reintegrate into society.The transition from being alone to having a service dog has been life-changing for many veterans.Links from the show:
Website: https://k9sforwarriors.org/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Gregg Lalle recently transitioned from leading the international sales teams at ConnectWise to becoming the General Manager of IT Nation. In this role, he aims to make IT Nation more inclusive by welcoming non-ConnectWise partners and vendors to the community. His focus is on growth, business efficiency, leadership development, and promoting health and well-being for managed service providers (MSPs).
Gregg plans to bring a global perspective to IT Nation, drawing from his experiences working with partners in Europe, Australia, and New Zealand. He wants to create a "community of communities" by collaborating with other industry groups. For upcoming IT Nation events like Connect, Gregg intends to bring in diverse speakers and experiences to excite attendees from various backgrounds.
Key Takeaways:
IT Nation aims to be more inclusive of non-ConnectWise vendors and partnersGrowth, business efficiency, and health/well-being are key focus areas for MSPsIT Nation is expanding globally, with strong communities in Europe, Australia, and New ZealandGregg Lalle brings a global perspective from his international sales experienceUpcoming IT Nation events will feature diverse speakers and experiences=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Saknas det avsnitt?
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Andre Gilmore leads the IT Nation Evolve peer groups (formerly HTG peer groups acquired by ConnectWise in 2018) aimed at accelerating the growth of MSP partners. The peer groups are unique in their emphasis on both personal and professional development, creating an environment of closeness and trust where members can have honest discussions and "refuse to let each other fail."
The groups meet quarterly for two-day in-person sessions with ample social activities to build strong relationships. Each member presents their business metrics, goals, successes, and challenges, and the group acts as a "board of directors" providing advice and accountability. A key aspect is that members define their own measures of success, which could be financial goals or personal priorities like more family time.
The peer group framework includes reviewing four plans (legacy, business, life, leadership) and a member performance dashboard with benchmarking data. While a general agenda guides the meetings, facilitators have discretion to prioritize struggling members and even bring in the group for on-site support if needed. The real cost is the significant time commitment, which motivates members to maximize the value.
Key Takeaways
IT Nation Evolve peer groups focus on personal + professional growth through trusted relationshipsQuarterly 2-day in-person meetings with social activities to build strong bondsMembers define own success goals and hold each other accountableReview business metrics, get peer advice/board of directors perspectiveFacilitators can prioritize struggling members, even bring in on-site supportSignificant time commitment is real cost, driving engagementLinks from the Show
Website: https://www.connectwise.com/theitnation/evolve/peer-groups=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Uncle Marv kicks off the episode by introducing Peter Kujawa from Service Leadership, a ConnectWise company that benchmarks MSPs and other tech service providers on their financial and operational performance. Peter explains that Service Leadership has been collecting quarterly data from companies worldwide for 19 years to determine best-in-class metrics that drive success .
He shares how benchmarking was a game-changer for the struggling MSP he was running, instantly revealing areas to improve like product margins. By implementing best practices, Peter turned it into a $17 million business . Uncle Marv is amazed at the level of detail in the benchmarking, with over 80 KPIs compared against the top 25% most profitable peers .
Peter discusses Service Leadership's annual compensation report, providing salary data on 60 positions to help MSPs attract and retain talent . He also talks about his journey from being a lawyer to the tech world, running businesses in various industries before joining the MSP space during its early "Wild West" days .
Key Takeaways:
Service Leadership benchmarks MSPs worldwide on finances and operations to identify best practicesBenchmarking revealed areas to improve for Peter's former MSP, transforming it into a $17M businessThe compensation report provides detailed salary data to help MSPs with hiring and retentionPeter transitioned from law to business, running companies across multiple industries=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Hey folks, Uncle Marv here, coming to you live from IT Nation Secure in Orlando, Florida! In this episode, I had the pleasure of chatting with Raffael Marty, or Raffy as he's known, from ConnectWise. Raffy is the Vice President of Cybersecurity and has been with ConnectWise for three years. We dive deep into the world of cybersecurity, especially focusing on the MSP space. Rafi shares his journey from enterprise security to MSPs and highlights the subtle yet significant differences between the two.
We discuss the importance of seamless product integration and automation in the MSP world. Raffy explains how ConnectWise is helping MSPs not only protect their clients but also grow their businesses through their Partner Program and various marketing initiatives. We also touch on the challenges of automating security responses and the balance between reducing false positives and maintaining effective security measures.
One of the most exciting parts of our conversation is about the future of cybersecurity, including the role of AI and the emerging threat of deep fakes. Rafi shares some upcoming announcements from ConnectWise, including their new Security 360 capability, which aims to provide a unified dashboard view of security data from both ConnectWise and third-party products. This episode is packed with valuable insights for anyone in the IT and cybersecurity fields. Don't miss it!
Key Takeaways:
Raffael Marty’s Role: Raffael Marty, Vice President of Cybersecurity at ConnectWise, shares his journey from enterprise security to the MSP world.MSP vs. Enterprise Security: Discussion on the differences and similarities between enterprise security and MSP security.Product Integration and Automation: Importance of seamless integration and automation in MSP security products.ConnectWise Partner Program: How ConnectWise supports MSPs in growing their businesses through marketing and co-selling initiatives.Security 360: Introduction of ConnectWise’s new Security 360 capability for a unified security dashboard.AI and Deep Fakes: The impact of AI on cybersecurity and the emerging threat of deep fakes.Future of Cybersecurity: Insights into the evolving landscape of cybersecurity and the importance of staying updated with the latest technologies.=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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The episode kicks off with Uncle Marv providing updates on his recent trip to IT Nation Secure and the new podcast sponsor, TruGrid. He then welcomes Jason and Rachel Miller to discuss what makes a successful MSP.
The Millers share their experience of renovating their new office building, which was previously the Johnson City Chamber of Commerce building. They discuss the challenges they faced, including dealing with outdated features like parquet flooring and asbestos.
A significant turning point for their business was the decision to shed their residential customer base and focus solely on business clients. This shift allowed them to streamline their operations and adopt a more specialized approach tailored to the needs of commercial clients.
When it comes to financial management, the Millers take a pragmatic approach. While they don't strictly follow methodologies like Profit First, Rachel employs her accounting background to maintain a pulse on the business's financial health. Their focus is on retaining customers and ensuring high levels of satisfaction, rather than rigidly adhering to KPIs or billable hour targets.
Key Takeaways:
Transitioning from residential to business clients was a pivotal moment for the Millers' MSP.Renovating an old building presented unique challenges but allowed them to create a customized office space.Customer satisfaction and retention are prioritized over strict adherence to KPIs or billable hour targets.Rachel's accounting background plays a crucial role in the financial management of the business.Links from the show:
Tennessee Man Attempts to Enroll at High School to Pursue Minor: https://tinyurl.com/3ytt3hfn
Naked Florida Man Crashes into Jail: https://tinyurl.com/2jphsc5t
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Uncle Marv here with the scoop from the SuperOps Super Summit. This was a tweener episode, recorded between conferences to give you the inside scoop.
First up, I caught up with Arvind, the big boss at SuperOps. He filled me in on the Summit being their 7th event, with a focus on MSP education and networking rather than sales pitches. Arvind shared how SuperOps has grown from an unknown to a recognized brand in the last 18 months, thanks to their great product and making themselves available to the MSP community.
Next, I grabbed Damo, the VP of Products. This guy has been building enterprise software for 20 years, but he really digs working on products that contribute to real people's growth and success. Damo encouraged listeners to join the SuperOps community to experience the full value beyond just the product.
Then I had a chat with Chris Cool, who recently joined SuperOps after being impressed by their technology and people. Chris shared his journey from the copier world to IT consulting, initially outsourcing everything before deciding to bring it all under one roof with SuperOps.
Finally, I connected with Juan Fernandez, the SuperOps Channel Chief. Unfortunately, you'll have to wait for that interview in the next episode!
Key Takeaways
SuperOps focuses on providing an exceptional experience for MSPs, not just a productTheir events prioritize MSP education and networking over sales pitchesThe company has grown rapidly by making themselves available to the MSP communityNew customers like Chris Cool are drawn by SuperOps' technology and peopleLinks from the Show:
Super Summit Website: https://supersummit.com/
The MSP Owner's Handbook: https://amzn.to/4c4rnSa
Lead It Like Lasso: https://amzn.to/3KmUbtc
The Pumpkin Plan for Managed Service Providers: https://amzn.to/3R5L57V
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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ASCII was founded in the early 1980s when Alan Weinberger recognized that independent computer dealers and service providers were the smartest people in the industry, acting as trusted advisors to clients. Over 40 years later, that core vision remains - ASCII elevates managed service providers (MSPs) by leveraging the collective power of over 1,300 members and 10,000 employees across North America.
The community provides immense value through group purchasing discounts, educational resources, networking opportunities, and the ability to subcontract work across geographies. Members drive new programs and initiatives through the advisory board, such as the popular SPARC peer groups where MSPs openly discuss business challenges.
Looking ahead, ASCII is enhancing its global presence with instant translation capabilities, allowing members worldwide to collaborate seamlessly. The fundamental mission endures - empowering independent IT businesses by giving them a powerful collective voice while remaining vendor-neutral.
Key Takeaways
ASCII celebrates 40 years as the oldest, largest independent IT communityProvides collective bargaining power, education, and networking for MSPsMembers drive new programs through advisory board and peer groupsExpanding global reach with instant translation for international collaborationRemains vendor-neutral, elevating independent IT businesses as trusted advisorsAlan Weinberger: Founder, CEO and Chairman of The ASCII Group Inc. - https://www.ascii.com/
Proud of the personal relationships and trust built between ASCII members over 40 yearsSees ASCII's bottom-up approach, driven by member ideas through the advisory board, as a key differentiator from vendorsPlans to enhance global presence with instant translation for international collaborationUses analogies to elevate the importance of MSPs, drawing parallels to doctors, pilots, etc.Believes the public undervalues MSPs compared to regulated professions like medicineAlysia Vetter: Vice President of Marketing at The ASCII Group Inc.
Proud of the nurturing environment and team assembled by Alan at ASCIIAppreciates having full access to membership to understand their pain pointsHighlights Alan's role in creating a "beautiful community" for members and staff over 4 decadesDavid Stinner: Founder & President at US itek, MSP Workforce - https://www.usitek.com/
Sits on the ASCII advisory board to provide input on new programs, vendors, and educational topicsInvolved in launching the ASCII SPARC peer group program, which allows MSPs to openly discuss business challengesLeveraged relationships built through ASCII to get a major client opportunity by gathering video testimonialsValues the relationships and trust factor within the ASCII community=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Revisiting Strategic Marketing Planning
We kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong - you need to define your target market and ideal clients first, then identify where they are and what messaging will resonate with them. This "fuel" informs the marketing "vehicles" or tactics you'll use. Tim outlines his three power questions to identify ideal clients: who do you love working with, who are your most profitable clients (based on gross profit, not just revenue), and which clients are you getting the best results for? Clients that check all three boxes are your sweet spot to target.
Defining Your Target Market
From there, Tim walks through a process for defining your target market:
Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc.Dig into the psychographics - their pain points, goals, aspirations, and the results they want.Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential.As you go through this exercise, smaller sub-groups or niches will emerge that you can focus your marketing efforts on more effectively.
Researching Where Your Ideal Clients Congregate
The final piece is understanding where your ideal clients get information and spend time online/offline. Tim recommends using AI tools like Perplexity to research things like:
Influencers they followYouTube channels they watchPodcasts they listen toSocial media groups they're inForums and online communitiesEmail lists they subscribe toAssociations, trade shows, and events they attendThis creates a roadmap of all the places you can get in front of your target audience through marketing activities and strategic partnerships.
Key Takeaways:
Define your ideal clients before executing marketing tacticsAsk: Who do you love working with, who's most profitable, and who get the best results for?Analyze demographics, psychographics, and market viability to identify your targetUse AI to research where your ideal clients congregate online and offlineFocus your marketing efforts on the channels/platforms your target audience usesLinks from the show:
Rialto Marketing website: https://www.rialtomarketing.com/
AI-powered conversational search engine: https://www.perplexity.ai/
81-Year-Old California Man was a slingshot terrorist for 10 years: https://tinyurl.com/yc2yj249
Florida Woman jumps from Naples pier after sex to escape police: https://tinyurl.com/bdzazusw
Florida Mom Offers man sex with her 10-year-old daughter for $5: https://tinyurl.com/2ambnhsw
Florida Man Goes Viral on Wheel of Fortune: https://tinyurl.com/yrucnve6
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Catching Up with Rob Rae
Rob reflects on his first year at Pax8, describing the experience as intense but rewarding. He's impressed by the company's commitment to the MSP channel and the executive team's vision. Pax8 has rapidly expanded to 39 countries with 5,000 partners, giving Rob opportunities to visit places like Lithuania and witness the global MSP community firsthand.
Pax8 Beyond 2024 Preview
The upcoming Pax8 Beyond conference (June 9-11 in Denver) promises new innovations, education tracks for different MSP roles, and community networking. Rob emphasizes the value of vendor user conferences for MSPs to see where their investments are going and ensure alignment with the vendor's roadmap.
The conference will feature five persona-based tracks, including a business growth track. While some attendees may take breaks, Rob aims to deliver compelling content that attracts engagement. He's excited to have new CEO Scott Massey, a tech-focused leader, involved in shaping the product roadmap and support experience.
Pax8's Global Footprint and Future
In October 2024, Pax8 will host its first European user conference in Berlin, designed to provide equal value to MSPs worldwide. As Pax8 continues its rapid international expansion, Rob is enthusiastic about the global MSP community's growth potential.
Key Takeaways:
Pax8 is rapidly expanding globally, now with 5,000 partners in 39 countriesThe Pax8 Beyond 2024 conference will feature new innovations, education tracks, and networking opportunitiesVendor user conferences allow MSPs to validate their investments and align with the vendor's roadmapPax8 will host its first European user conference in Berlin in October 2024The company's tech-focused leadership aims to deliver strong products and support for MSPs worldwideLinks from the show:
Pax8 Beyond 2024: https://www.pax8beyond.com
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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N-able RMM Rant
For two straight days, my RMM provider N-Able has been experiencing an SSO issue, preventing me from logging in or properly accessing client devices and endpoints. While I had alternate methods to connect with clients, it was still incredibly frustrating, especially for those who solely rely on the RMM for remote support. I empathize with those who were unable to work due to this issue. Every vendor experiences problems, but it's crucial how they respond and resolve it. I'm not happy it's gone unresolved for two days, but we'll see what happens tomorrow.
Health and Wellness in the Tech Industry
Ron attended the MSP Geek conference, which had a refreshing focus on health and wellness for those in the tech industry. Sessions covered topics like meditation, mindfulness, and avoiding burnout – aspects often overlooked in our field. It's an important discussion as we tend to neglect our well-being.
Upcoming Hire and Cybersecurity Focus
Ron is excited to welcome a new team member starting on June 3rd after her month-long break. She'll be focusing on cybersecurity, having studied business with a cybersecurity concentration. It'll be great to have that expertise on board, especially as clients increasingly prioritize cybersecurity.
Key Takeaways
Have backup remote access methods for clients beyond your primary RMMThe tech industry needs to prioritize mental and physical health Cybersecurity is becoming a crucial focus for MSPsLinks from the show
Florida Man Documents History of Landmark Computers: https://tinyurl.com/3rzdj4zyFlorida Man Sues Apple for Culture of Dumpster Diving: https://tinyurl.com/5ecyevf7Florida Kid Called 911 over PlayStation Outage: https://tinyurl.com/37ubvs8uFlorida Man buys $140,000 Porsche with Check Printed at Home: https://tinyurl.com/5x9pdpydFlorida Man Arrested in $800,000 Cryptocurrency Theft Scheme: https://tinyurl.com/4hab9my2=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Nadir explains that his primary focus is understanding customer needs and ensuring that Kaseya's product roadmaps address those needs. He emphasizes the importance of building a cohesive ecosystem where different modules work together seamlessly.
One of Nadir's key initiatives is the IT Glue Copilot, which leverages AI to automate documentation management tasks. This includes creating, curating, and making documentation more accessible to users. The Copilot suggests related items based on machine learning algorithms trained on individual customer data.
Nadir stresses that Kaseya is taking a judicious approach to AI integration, focusing on delivering tangible outcomes rather than simply slapping an "AI" label on existing features. He highlights the importance of building a culture around documentation within organizations.
Key Takeaways:
Kaseya is integrating AI to enhance documentation management and accessibility.The IT Glue Copilot suggests related items based on machine learning algorithms.Kaseya's approach to AI is focused on delivering tangible outcomes for customers.Building a culture around documentation is crucial for effective knowledge sharing.Links from the show:
IT Glue Copilot: https://www.itglue.com/copilot/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Marv explains that Kaseya had been inviting him to visit their offices for several months, and he finally accepted their invitation. He clarifies that he was not acquired by Kaseya and that his MSP business and podcast will continue as usual.
During the visit, Marv had open and honest discussions with Kaseya representatives. He expressed his experiences with their products and acknowledged both positive and negative feedback from the community. Kaseya provided presentations on their IT Complete platform, security solutions, and network management offerings.
Marv highlights Kaseya's recent pricing announcement for Kaseya 365, which he believes makes their platform accessible to smaller MSPs and solo practitioners. He also mentions changes to pricing for their networking products and a new VPN solution.
Key Takeaways:
Marv was not acquired by Kaseya, and his business operations remain unchanged.Kaseya's new pricing model aims to attract smaller MSPs and solo practitioners.Kaseya provided updates on their IT Complete platform, security solutions, and network management offerings.Marv had open discussions with Kaseya representatives about their products and community feedback.Links from the show:
Kaseya website: https://www.kaseya.com/
Kaseya 365, Revolutionary New Offering: https://tinyurl.com/54v929yp
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Cable Testing Tools Rant
Uncle Marv expresses his frustration with a managed service provider who used a basic continuity tester for cable runs, leading to connectivity issues. He emphasizes the need for proper cable testing and certification tools, especially for companies offering cabling services. Cutting corners and using inadequate tools reflects poorly on the industry and can lead to subpar work.
Time is a Precious Resource
Juan Fernandez shares his perspective on treating time as a valuable currency rather than a freely available resource. He stresses the importance of quantifying time appropriately and avoiding wasting it on unprofitable endeavors. Juan explains how he built his MSP with a focus on maximizing productivity and profitability, even during activities like attending events or taking lunch breaks.
Firing Problematic Clients
Uncle Marv and Juan discuss the difficult decision of firing problematic clients, even if they contribute a significant portion of revenue. Uncle Marv shares his experience of letting go of his largest client in 2017 because they consumed over 50% of his time despite accounting for only a third of the revenue. This decision was influenced by the principles outlined in the book "The Millionaire Next Door."
Key Takeaways:
Invest in proper cable testing and certification tools for quality work.Treat time as a valuable currency and avoid wasting it on unprofitable activities.Be willing to fire problematic clients that consume disproportionate time and resources.Adopt a mindset shift towards solving problems independently and seeking education, not resolutions.Links from the show:
The Millionaire Next Door: https://amzn.to/3UM0F9E
Florida Man bites chunk out of deputy's head: https://tinyurl.com/yc6cshah
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Paul identifies two major mistakes: not doing enough marketing and doing it sporadically. He explains that many MSPs start as technicians who get an "entrepreneurial seizure" and launch their own business, but eventually struggle when referrals dry up and they need to market themselves. The second mistake is running one-off campaigns that fail to generate results, leading MSPs to conclude marketing doesn't work.
Paul emphasizes the importance of having a consistent, long-term marketing system rather than sporadic campaigns. He recommends doing marketing activities daily, weekly, and monthly to build momentum and stay top-of-mind with potential clients who may switch MSPs every five years. He also suggests differentiating your marketing by focusing on personal branding and leveraging your unique identity, as he has done successfully with his own business.
Paul shares his journey from starting a marketing agency in 2005 to eventually specializing in the MSP space after selling his previous business. He expresses his passion for the ever-evolving MSP industry and his commitment to helping MSPs grow through effective marketing strategies.
Key Takeaways:
MSPs often neglect marketing due to their technical background and the initial success of referrals. However, marketing becomes crucial as referrals dry up.One-off marketing campaigns are ineffective because selling managed services requires reaching prospects repeatedly over time until they're ready to switch providers.Successful marketing involves creating a system that consistently educates and engages potential clients through various channels like email, social media, and direct mail.Personal branding and differentiating your messaging from competitors is crucial for standing out in a crowded market.Leveraging AI and emerging technologies presents exciting opportunities for innovative marketing strategiesLinks from the show:
MSP Marketing Edge: https://www.mspmarketingedge.com/YouTube Channel: https://www.youtube.com/c/MSPMarketingFacebook Group: https://www.facebook.com/groups/mspmarketing=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Brook explains that the Director of Channel Development position at ScalePad was an opportunity she couldn't turn down, given the company's leadership, platform, and team. She is excited to work under Eric Torres, VP of Channel, and Luis, Chief Experience Officer, and learn from their expertise in the industry. Her role involves being Torres' right hand, assisting with reporting, analytics, community, and RevOps projects.
Brook highlights ScalePad's diverse product offerings, including Lifecycle Insights, Lifecycle Manager, Cognition, Control Map, Backup Radar, and the recently acquired Quoter quoting software. She sees this as a chance to help MSPs of all sizes and maturity levels with a comprehensive suite of solutions. Brook also appreciates ScalePad's inclusive culture, with women in prominent leadership roles.
ScalePad is a leading software platform that helps businesses streamline and automate their financial processes. With ScalePad, companies can easily manage accounts payable, accounts receivable, expense reporting, and other financial workflows. The cloud-based solution provides robust features like intelligent data capture, approval routing, real-time reporting, and seamless integration with popular accounting software. By leveraging ScalePad, organizations can significantly reduce manual effort, improve accuracy, enhance visibility into financial data, and ultimately drive operational efficiency across their finance teams. As a trusted partner to businesses of all sizes, ScalePad empowers companies to scale their financial operations with confidence.
Key Takeaways:
Brook Lee joined ScalePad as the Director of Channel, leaving her previous role at PIA.She is excited to work under Eric Torres and Luis, and learn from their industry expertise.Her responsibilities include assisting with reporting, analytics, community, RevOps projects, and events.ScalePad's diverse product offerings cater to MSPs of all sizes and maturity levels.Brook values ScalePad's inclusive culture with women in leadership positions.Links from the show:
Website: https://www.scalepad.com/=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Uncle Marv and Bradley Gross begin by discussing a recent lawsuit where an MSP was sued by a law firm client for $1 million due to a breach. They note that while the initial news generated a lot of attention, the case has since gone quiet, with no further updates on the court proceedings. Gross suggests that this is likely due to the parties engaging in behind-the-scenes negotiations, as the lack of a formal response from the defendants is unusual.
The conversation then shifts to the importance of having well-crafted legal agreements, particularly when it comes to cybersecurity services. Gross emphasizes that oral agreements are simply not worth the risk, as they create ambiguity and make it difficult to determine the true scope of the arrangement. He advises MSPs to stop relying on verbal agreements and instead ensure that all responsibilities and expectations are clearly documented.
Marv then shares his own personal experience with a former client who had returned to his services, but without a formal agreement in place. This led to a situation where the client suffered a ransomware attack, and Marv found himself in a difficult position without a clear contractual framework. The lesson learned is that MSPs must be proactive in getting agreements signed before engaging in any work, even with existing clients.
Key Takeaways:
Oral agreements are risky and can lead to costly legal disputesCybersecurity services should always be covered by a written contractMSPs must be diligent in getting agreements signed before starting work, even with existing clientsLawsuits involving MSPs can generate significant attention, but the resolution may happen quietly behind the scenesLink from the show:
It's Florida Man Showtime: https://tinyurl.com/46ts8usc
Sarah Hester Ross: https://tinyurl.com/427nz3arIT Business Podcast: Fiduciary Duty with Brad: https://www.itbusinesspodcast.com/390
Coming Soon: https://mspterms.com/
The Technology Bradcast: https://bradleygross.podbean.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Taher shares that one of the biggest mistakes MSPs make is trying to skip straight to lead generation without first building a strong inbound marketing foundation. He emphasizes that having a professional, conversion-optimized website, active social media presence, and personal branding are crucial for making a great first impression on potential clients. Taher explains that MSPs often make the mistake of relying too heavily on referrals while neglecting their online presence, which can severely limit their growth potential.
He stresses the importance of writing website copy and content that reflects the MSP's unique voice and value proposition, rather than generic marketing language. Taher also recommends using low-threshold lead magnets like live chat and educational eBooks to capture leads, in addition to building an email list through networking and in-person events. While inbound marketing is important, Taher notes that it has its limits, so MSPs should also incorporate outbound tactics like LinkedIn automation and lead magnets to supercharge their lead generation efforts.
Key Takeaways:
Build a strong inbound marketing foundation before focusing on outbound tacticsInvest time and effort into a professional, conversion-optimized websiteLeverage personal branding and unique voice in content creationUse low-threshold lead magnets to capture leadsCombine inbound and outbound strategies for maximum impactLinks from the show:
MSP Camp website: https://msp-camp.com/
Use discount code "GiveMe20" for a special dealPodcast: https://podcasts.apple.com/us/podcast/no-fluff-msp-marketing/id1642373577
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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Matt Rodela, Chief Executive Officer of Tech Marketing Engine, joins me today to discuss the common mistakes he sees MSPs making with their marketing and how to address them. The biggest mistake Matt sees is a lack of a coherent marketing plan - MSPs often try to do everything from SEO to social media without thinking about how it fits into their broader business goals. Instead, Matt recommends looking at what your competitors are not doing and focusing on dominating one or two key marketing channels before expanding.
Matt also shares how Tech Marketing Engine has grown from a simple website builder into a full-service marketing agency for IT businesses. In addition to websites, they now offer services like WordPress consulting, SEO, content creation, newsletters, and even PPC advertising. The key, says Matt, is providing customized solutions at every level - whether a business has a $20/month budget or thousands to spend, Tech Marketing Engine can create a personalized marketing plan to help them grow.
When it comes to content creation, Matt's team writes everything from scratch rather than using syndicated or AI-generated content. This allows them to deeply personalize blog posts and newsletters to each client's specific audience and tone. Matt emphasizes the importance of vetting any AI-generated content to ensure accuracy, as well as adding the extra touches like formatting, images, and links that make content truly valuable.
Key Takeaways:
Lack of a coherent marketing plan is the biggest mistake MSPs makeFocus on dominating 1-2 marketing channels where competitors are lackingTech Marketing Engine offers customized marketing solutions at all budget levelsPersonalized, from-scratch content creation is a key differentiatorLinks from the show:
Affordable Marketing Solutions: https://www.techmarketingengine.com/
Get a clean and professional website: https://techsitebuilder.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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We start by discussing Parallels' core product, which still enables running Windows on Mac, but has expanded to support a variety of operating systems and use cases. Chris explains that Parallels is now part of the Alludo group, which also owns other well-known software brands like WinZip, MindManager, and Corel.
The conversation then shifts to Parallels' remote application server (RAS) and desktop as a service (DaaS) offerings. RAS allows organizations to deliver virtualized applications and desktops to a wide range of devices, including mobile and web-based clients. It offers integration with various cloud providers and on-premises hypervisors, giving customers flexibility and choice. Meanwhile, DaaS is a cloud-hosted solution designed for simplicity, making it easier for organizations to transition to a hybrid work model without the need for extensive IT expertise.
Chris also discusses the security features of Parallels' solutions, including built-in multi-factor authentication options and the ability to integrate with external identity providers. He explains how Parallels' products can be white-labeled and customized for managed service providers, allowing them to offer tailored solutions to their clients. The conversation also covers the technical aspects of Parallels' multi-tenancy capabilities, site and theme management, and the role of the tenant broker for larger deployments.
Key Takeaways:
Parallels has evolved beyond just running Windows on Mac, now offering remote application server (RAS) and desktop as a service (DaaS) solutionsParallels RAS provides flexibility by integrating with various cloud and on-premises providers, allowing organizations to deliver virtualized apps and desktopsParallels DaaS is a cloud-hosted solution designed for simplicity, helping organizations transition to hybrid work modelsParallels' solutions offer security features like built-in multi-factor authentication and integration with external identity providersManaged service providers can white-label and customize Parallels' offerings, including the ability to manage multiple tenants and themesLinks from the show:
Website: https://www.parallels.com/
Parallels on YouTube: https://www.youtube.com/@parallels
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
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