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With some of the biggest shopping days approaching fast, we’ve got a special offer for you!
UA Legends brings together two powerhouses of digital marketing as Adam chats with Sue Azari, AppsFlyer's e-commerce guru, for a conversation that'll knock your socks 70% off for Black Friday.
Listen in as two titans—one from gaming and one from e-commerce— share stories and swap insights about the wild world of digital marketing. Sue takes us on her journey from CRM expert to UA whiz, showing how the lines between gaming and online shopping are getting blurry.
Want to know how traditional stores are dealing with the app revolution? Curious about why TikTok is such a big deal in retail now? Sue's got the scoop. This isn't your typical "how-to" episode – it's more like pulling up a chair at the cool kids' table and listening to the real talk about where digital retail is headed.
Keywords:
E-Commerce, AppsFlyer, User Acquisition, Crm, Mobile Marketing, App Development, Digital Transformation, Retail Strategy, Brand Awareness, Social Media, Tiktok Marketing, Gaming And Retail, App Retention, Omnichannel Strategy, Customer Loyalty, Retail Innovation, Marketing Strategy, Digital Ecosystem, Customer Engagement, Market Trends
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Buckle up for a delicious episode of UA Legends as Adam welcomes Anh Nguyen, the visionary VP of Growth at Wolt who's transforming the food delivery landscape!
Journey through Anh's remarkable evolution:
From Gaming glory to Delivery excellence
The master plan behind Wolt's transformation into a super app
Building unstoppable marketing dream teams
Crystalball insights into the future of app marketing
Discover how this UA virtuoso blends creative genius with razor-sharp efficiency to dominate the delivery app arena. Whether you're a marketing maven or a growth enthusiast, Anh's strategic brilliance will make you rethink your approach to app marketing in today's lightning-fast digital ecosystem.
Get ready for a feast of knowledge that will satisfy your hunger for growth marketing excellence!
Chapters:
(00:00) Introduction
(01:23) Getting into User Acquisition
(02:35) Transition to Gaming
(04:15) Current Role at Wolt
(06:09) Differences in Marketing Strategies
(08:09) Hyperlocal Marketing Challenges
(12:43) Building Data-Driven Teams
(17:12) Predictive Models in Marketing
(23:26) Future of Food Delivery Apps
(33:03) Advice for Aspiring Marketers
(35:14) Conclusion
Keywords:
User Acquisition, E-Commerce Marketing, Gaming Industry, Food Delivery Apps, Ang, Data-Driven Marketing, Hyperlocal Strategies, Predictive Models, Growth Marketing, Vogt, Doordash, Marketing Challenges, Conversion Rates, Data Visualisation, Engagement Strategies, Marketplace Dynamics, Holistic Attribution, Creative Assets, Super App Evolution, Industry Insights
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Saknas det avsnitt?
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Step into the extraordinary world of user acquisition as host Adam welcomes Gus Viegas, VP Marketing of Cosmic Lounge and a true maverick in the UA universe with a fascinating and unconventional journey into UA.
Here are some of the highlights of the episode:
From blueprints to pixels: How architecture and board game design shaped a UA genius
The art of fusion: Bridging the gap between creative minds and tech wizards
AI revolution: Harnessing artificial intelligence to supercharge creative processes
The never-ending quest: Why continuous learning is the key to UA mastery
Whether you're a battle-hardened UA veteran or just getting started, this episode is a treasure trove of wisdom and inspiration. Join us for a mind-bending exploration of user acquisition in mobile games with these two!
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Dive into the electrifying world of growth marketing with UA Legends' third episode! Host Adam Smart welcomes industry titan Adam Miller, whose 17-year journey through the digital landscape has spanned from growth marketing to advising and investing.
Uncover the secrets behind successful marketplaces as Adam Miller shares:
How consumer-producer relationships have transformed in the digital age
Insider strategies for scaling your marketplace to new heights
The game-changing impact of generative AI on market dynamics
From the art of user acquisition to the science of consumer psychology, this episode is a masterclass in digital growth. Don't miss Adam's invaluable insights on building trust and safety – the bedrock of any thriving marketplace.
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In this episode, Adam sits down with a true legend in the user acquisition space - it’s Ryan Davies, Head of Performance Marketing at Kwalee.
Ryan discusses his journey from journalism to mobile marketing and the evolution of creative strategy in the industry.
Then, they get into the importance of creative testing, the shift from hyper-casual to hybrid and In-App Purchases in games, and the challenges of managing a large creative team.
Don’t miss this engaging conversation filled with valuable lessons and industry secrets!
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User Acquisition And SKANalytics | UA Legends Ep.1, With Piyush Mishra
Delve into the world of user acquisition (UA) and performance marketing with Adam Smart, Director of Product Gaming at AppsFlyer, and Piyush Mishra, Director of Growth Marketing at Product Madness.
Piyush shares his journey from data analytics to leading a marketing team at Product Madness. They discuss the intricacies of UA, the impact of Apple's SKAdNetwork (SKAN), and practical strategies for navigating the ever-evolving landscape of digital marketing.
Tune in for insights on data-driven marketing, the challenges of attribution, and the future of privacy in the mobile advertising world.
Chapters:
(00:00) Introduction
(01:20) Piyush's Career Journey
(05:30) Learning the Basics of UA
(10:15) Let's Talk about SKAN
(14:45) SKAN or ASA?
(19:45) How are you working with SKAN?
(20:43) Coarse or Fine values?
(26:33) Advice for starting with SKAN
(29:40) Recruiting: SKAN expert or not?
(38:05) Anyone got a time machine?
(40:28) Where do you go for knowledge?
(43:05) Conclusion
