Avsnitt
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In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success.
We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/8sb5-dx9UIo
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Blossom Sort and Revenue Insights
04:00 User Engagement and Active User Metrics
08:09 Game Design and Mechanics Overview
11:47 Monetization Strategies and User Acquisition
15:50 Chinese Gaming Market Dynamics
20:10 Creative Strategies in Game Marketing
23:50 Future Trends in Casual Gaming
27:55 Conclusion and Final Thoughts
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The game is generating around $60k a day in IAP revenue.
User engagement metrics show a steady increase in active users.
The game design features unique mechanics that differentiate it from competitors.
Monetization strategies focus on in-app purchases rather than aggressive ad placements.
The Chinese gaming market plays a significant role in the game's development and success.
We predict a disruption in the casual gaming category in the near future.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend.
The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and the commitment required for success.
Yours, Matej!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric
Youtube: https://youtu.be/GYLX2zAbjks
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Farming Games Market Dynamics
02:13 Market Growth and Key Players
05:39 Revenue Insights and Performance Metrics
12:20 Retention Rates and Player Engagement
18:36 Monetization Strategies in Farming Games
22:54 Opportunities for New Entrants in the Market
25:37 Final Thoughts on the Farming Games Landscape
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Farming games have a significant market share and growth potential.
Key players like Township and Hay Day dominate the genre.
Revenue insights reveal Township's impressive earnings compared to competitors.
Retention rates are crucial for long-term success in gaming.
The emergence of mini-games enhances player engagement and retention.
Social features are vital for community building in farming games.
Understanding player demographics is essential for targeting.
Investing in high-quality creatives is necessary for market competitiveness.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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Saknas det avsnitt?
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In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gI8BHEN8J-U
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Gaming Trends and Insights
03:00 Creative Trends in Gaming
05:49 Analyzing Successful Game Creatives
09:10 The Evolution of Game Marketing Strategies
12:07 Identifying Trends and Inspirations in Game Development
14:58 The Role of Emotions in Game Advertising
17:51 Innovations in Game Creatives and AI Influence
20:45 The Impact of Iteration on Game Performance
24:09 Case Studies of Successful Game Ads
26:58 Future of Game Marketing and AI Integration
29:46 Conclusion and Final Thoughts
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Small adjustments can lead to significant changes in performance.
Understanding emotional triggers is key in-game advertising.
AI is revolutionizing the way game creatives are developed.
Iterative processes are essential for optimizing game marketing.
Successful game ads often draw inspiration from each other.
The use of AI can enhance the quality and effectiveness of game ads.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back at the historical context of match 3 games, discuss today’s market leaders, and highlight the challenges faced by new entrants.
Our conversation focuses on striking the right balance between luck and skill in gameplay while emphasizing the need for innovative design to captivate players and drive revenue. We examine key elements like visual clarity, game mechanics, and player engagement, as well as the importance of balancing difficulty with player satisfaction.
We also explore the rise of the restoration meta in casual games and new progression mechanics, like win streak systems, that drive player retention. User acquisition strategies are another hot topic—highlighting the high costs of acquiring players for match-3 games and the role of ad monetization.
Additionally, our conversation touches on the role of playables in advertising, the evolution of creative strategies, and the latest trends in game advertising, emphasizing the importance of constant innovation in a saturated market.
This episode is packed with actionable insights for anyone looking to thrive in the match3 genre and beyond!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest. Laura Taranto
Youtube: https://youtu.be/-THrT_jrtZE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 The Importance of Core Design in Match-3Games
10:29 The Evolution of Game Mechanics and Monetization
16:26 Current Market Leaders and Their Strategies
29:10 Challenges for New Entrants in the Match-3 Genre
40:36 The Importance of Game Mechanics in Match-3 Games
47:14 Visual Clarity and Ergonomics in Game Design
01:10:16 Narrative and Player Engagement in Game Design
01:22:08 Evolution of Game Mechanics
01:48:39 Ad Monetization Techniques in Mobile Games
02:10:26 Trends in User Acquisition and Advertising
02:20:55 The Shift in Creative Strategies for Match-3 Games
02:26:30 Emerging Trends and Innovations
02:34:53 Final Thoughts on the Future of Match-3 Games
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Laura Taranto
https://www.linkedin.com/in/laurataranto/
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Core Puzzle Design is Crucial: A solid, engaging puzzle design is essential to attract and retain players in the competitive match-three genre.
Balancing Difficulty is Key: Striking the right balance between challenge and satisfaction is critical for long-term player retention.
User Acquisition is Complex: High user acquisition costs require careful balancing with retention rates and innovative UA strategies like minigames, playables and AI-driven campaigns.
Visual Clarity & Speed Matter: Clear visuals, differentiated game pieces, and appropriate gameplay speed significantly impact player satisfaction and usability.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry.
We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion.
The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Gonçalo Alemao Martins
Check out Boombit: https://boombit.com/services/
Youtube: https://youtu.be/ToVgvpQPHno
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic Intro
01:24 Introduction to Cross-Promotion in Gaming
03:07 Understanding Boombit's Revenue and User Base
06:14 The Importance of Cross-Promotion for Profitability
09:06 Strategies for Effective Cross-Promotion
11:49 Analyzing User Engagement and Retention
15:09 Technical Aspects of Cross-Promotion
17:49 Challenges and Solutions in Cross-Promotion
20:47 Future of Cross-Promotion and Monetization
24:05 Conclusion and Key Takeaways
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Gonçalo Alemao Martins
VP of Marketing @Boombitgames
https://www.linkedin.com/in/goncaloalemao/
https://boombit.com/
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Takeaways
Cross-promotion is a vital source of profitability for gaming companies.
Boombit generates around 70 million in annual revenue.
User retention is more cost-effective than user acquisition.
Cross-promotion can significantly enhance user engagement.
The effectiveness of cross-promotion is genre-dependent.
Technical implementation of cross-promotion is crucial for success.
Understanding user behavior is key to effective marketing strategies.
Cross-promotion can be a reliable source of revenue during market fluctuations.
The future of cross-promotion may include e-commerce and brand deals.
Automated waterfall setups can streamline cross-promotion efforts.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor.
The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience.
Jakub emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization.
The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/tRt3Y0g7dAY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to the Gaming Landscape
02:37 Royal Kingdom's Launch and Performance
07:50 Comparative Analysis: Royal Kingdom vs. Royal Match
13:09 Financial Insights and Company Strategy
15:35 Game Mechanics and Player Experience
25:50 Target Audience and Market Positioning
27:11 Game Mechanics and Strategies
32:47 Retention and Player Engagement
34:41 Level Design and Game Innovation
39:10 User Acquisition and Marketing Strategies
45:39 Creative Trends in Game Advertising
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Royal Kingdom has seen explosive growth.
The game features a traditional global launch strategy with significant marketing efforts.
Royal Match has become the leading puzzle game, surpassing Candy Crush.
Royal Kingdom's daily downloads are impressive, maintaining around 80k post-launch.
The UK market is expensive but crucial for monetization in mobile games.
Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels.
The target demographic for these games skews towards older audiences, particularly those 35 and above. Game mechanics play a crucial role in player engagement.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models.
Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Register here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/RW06nG-h0IM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Ad Monetization Trends
02:55 Exploring High Downloads with Low IAP Revenue
05:47 Game Analysis: Coffee Craze and Its Revenue Model
09:08 The Success of Find the Cat: A Case Study
11:53 Car Race: Sustaining User Engagement Over Time
17:58 Horror Spanky Beats: The Music Rhythm Trend
26:00 Perfect Tidy: The Rise of Ultra Casual Games
34:08 Mini Games: The Ultimate Ad Revenue Machine
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad monetization is crucial for game developers.
High downloads can occur with low IAP revenue.
The gaming industry is seeing a rise in ultra-casual games.
Vietnam is becoming a significant player in mobile gaming.
User engagement is key to sustaining game success.
Rewarded ads can enhance user retention.
Game design trends are shifting towards ad-driven models.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this episode, we delve into the unexpected success of the game Top Girl, exploring its unique gameplay mechanics, the influence of AI in its design, and the surprising elements of 4X integrated into a waifu game.
We also discuss the game's revenue potential, the simplification of 4X mechanics, and the future of AI in the gaming industry, concluding with predictions about the game's trajectory and the broader implications for mobile gaming.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now!
Registier here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/E2Z73tMFPU0https://youtu.be/E2Z73tMFPU0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Landscape
03:06 Exploring Top Curl: A Surprising Game
05:54 The Numbers Behind Top Curl's Success
09:04 Gameplay Mechanics: A Unique Experience
12:03 The AI Influence in Game Design
15:12 Forex Elements in a Waifu Game
17:54 Simplifying Forex: A New Approach
21:09 The Future of AI in Gaming
23:55 Concluding Thoughts and Predictions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Top Girl is a surprising success in the gaming market. It is still in soft launch!
The game combines waifu, an idle game with 4X mechanics.
AI plays a significant role in game design and character creation.
The revenue model shows potential for high earnings.
Simplifying Forex mechanics could attract a broader audience.
The integration of AI in gaming is a growing trend.
Matej expresses discomfort with the game's adult themes.
Top Girl's gameplay is unlike traditional 4X games. Streamlined!
The gaming industry is evolving with AI-driven innovations.
Predictions suggest a bright future for AI in mobile gaming.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games while exploring its gameplay mechanics, progression layers, and monetization strategies. The conversation emphasizes the evolution of game design and the importance of ad revenue in the gaming industry.
Discussing the implications of game mechanics on user experience, the importance of ad revenue, and the potential of hybrid casual games.
We also analyze the differences between Archero and Archero 2, discuss the implications of ad placements on revenue, and explore the different creatives in Archero 2.
Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game!
Registier here: https://supersonic.com/superhybrid/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/xnOMrmYJJko
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
02:59 Archero 2 Overview and Comparisons
05:49 Gameplay Mechanics and Progression Layers
09:12 Monetization Strategies and Ad Revenue Discussion
23:12 Game Pricing Strategies and Market Trends
24:03 Future Game Releases and Development Strategies
25:12 Game Mechanics and User Engagement Challenges
26:10 Monetization Strategies and Game Economics
27:40 User Experience and Game Maintenance Issues
28:44 Ad Revenue and Market Performance Analysis
29:27 Revenue Insights and Market Launch Strategies
31:10 Comparative Analysis of Game Performance
33:22 User Acquisition and Revenue Predictions
35:57 Game Design and Marketability Considerations
38:44 Hybrid Casual Game Development and Competitions
42:57 Game Mechanics and Features
44:49 Ad Placement Strategies and Revenue Estimates
46:54 Market Performance and User Engagement
48:59 Creative Strategies in Game Marketing
51:58 Comparative Analysis of Game Creatives
55:56 Future Trends in Game Development and Marketing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Vietnam's gaming industry is rapidly growing and impressive.
Archero 2 is already generating significant daily revenue.
The game mechanics in Archero 2 have evolved from its predecessor.
Archero 2 offers a smoother progression experience than Archero 1.
The game is designed with a polished aesthetic similar to Supercell titles.
Ad revenue plays a significant role in the game's financial success.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up
-
Today, we discuss the evolution of gaming, focusing on the game Dark War Survival and its mechanics, storytelling, and monetization strategies. We explore how the game integrates emotional engagement through its narrative and character development, particularly highlighting the emotional hook of saving a sick dog.
The discussion also delves into market trends, user acquisition strategies, and the competitive landscape of 4X games, emphasizing the importance of effective onboarding and monetization tactics in the gaming industry.
We discuss the evolution of game mechanics, the impact of user acquisition strategies, and the role of AI in marketing. The conversation highlights the changing landscape of game design and monetization, emphasizing the importance of adaptability in a competitive market.
We also highlight the transformative impact of AI on creative production, particularly in the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Jani Torppa, Matej Lancaric
Youtube: https://youtu.be/_l6Jb1P2TbE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic Intro
03:06 Gameplay Mechanics of Dark War Survival
05:58 Storytelling and Emotional Engagement in Gaming
11:57 Monetization Strategies and Emotional Hooks
18:02 Market Trends and Competitive Analysis
20:57 User Acquisition and Cost Per Install (CPI) Insights
25:04 The Economics of Game Downloads
29:23 Revenue Trends in 4X Games
30:36 The Evolution of Game Mechanics
34:30 The Impact of User Acquisition Strategies
39:03 The Role of AI in Game Marketing
44:26 The Future of Game Design and Monetization
49:35 AI in Creative Production
51:08 The Impact of AI on Engagement
52:37 Interactive Storytelling and Game Design
54:55 Trends in Game Marketing and User Acquisition
56:19 The Role of AI in Game Development
01:00:00 The Future of AI in Gaming and Marketing
01:07:25 Final Thoughts and Ratings
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Latest AI guide - https://lancaric.me/ugc-guide-ai-user-acquisition/
Jani Torppa
Founder & COO Geeklab
https://www.linkedin.com/in/jani-torppa-80480a122/
https://geeklab.app/
https://audiencelab.ai/
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Dark War Survival employs a zombie apocalypse theme to attract players.
The game features a strong narrative and emotional engagement.
Monetization strategies include emotional hooks like saving a sick dog.
UA costs in 4X games can be very high.
UA strategies in 4X are evolving, focusing on broad appeal and engagement.
The approachability of games is key to attracting a larger player base.
ASO strategies may become less relevant if user acquisition is effective.
The future of gaming & UA will heavily rely on AI technologies.
The pace of innovation in the gaming industry is accelerating due to AI.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric.
-
In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention.
The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue.
We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bZKQBoNWlVg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:25 Introduction to the Podcast and Triple Match City
02:57 Game Performance and Revenue Insights
05:55 Gameplay Mechanics and Innovations
08:56 User Experience and Ad Integration
12:02 Monetization Strategies and User Retention
14:55 Final Thoughts and Future Predictions
18:45 Game Monetization Strategies
21:06 User Segmentation and Revenue Insights
23:00 Creative Concepts in Game Design
26:01 Gameplay Mechanics and User Engagement
30:02 Future Prospects and Challenges
34:01 Final Thoughts and Ratings
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Triple Match City has shown unexpected revenue growth despite low download numbers.
The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres.
The game features sandbox levels that challenge players to collect various items within a time limit.
The conversation highlights the role of user acquisition in the game's success.
We note the clever design choices that keep players engaged and willing to spend.
The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization.
User acquisition remains a challenging aspect of mobile gaming.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric, Nathan Ceulemans, Michail Katkoff
Youtube: https://youtu.be/_HqQKAAyMWk
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to the Podcast and Guests
03:05 The State of Product Reporting in Gaming
06:01 Understanding Metrics and Their Evolution
08:57 Analyzing Graphs for Product Health
11:57 Identifying Issues in User Acquisition
14:52 The Role of Product and UA Teams
17:56 Retention Metrics and Their Importance
20:50 Setting Goals for Product Updates
24:12 Proposed Solutions for Better Reporting
26:28 Understanding User Acquisition and Product Metrics
30:19 Analyzing Payer Retention and Revenue Trends
35:46 The Importance of Cohort Analysis
37:59 Navigating Marketing Budgets and User Acquisition Strategies
42:28 The Impact of Channel Strategy on User Acquisition
47:46 Bridging the Gap Between Product and User Acquisition Teams
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Nathan Ceulemans
Head of Sales
https://www.linkedin.com/in/nathanceulemans/
Michail Katkoff
Founder I Angel Investor I Deconstructor of Fun
https://www.linkedin.com/in/michailkatkoff/
---------------------------------------
Takeaways
Product reporting in gaming is often outdated and ineffective.
Metrics should evolve over time to provide a clearer picture.
Graphs can reveal critical insights about product health.
User acquisition strategies need to be aligned with product goals.
Retention metrics are crucial for understanding long-term success.
Setting clear goals for product updates can drive better outcomes.
Collaboration between product and UA teams is essential.
Dashboards should be tailored for different audiences within a company.
Understanding the customer acquisition cost is vital for success.
Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.
Education on metrics is crucial for product and UA teams.
Different channels yield different LTV curves.
Payer retention is essential for revenue stability.
Cohort analysis helps identify user behavior trends.
Marketing budgets must be maintained to support UA efforts.
Diminishing spend can lead to a decline in user quality.
Channel strategy significantly impacts user acquisition success.
Effective dashboards facilitate better decision-making.
Collaboration between product and UA teams is vital.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Anatolii Henis
Youtube: https://youtu.be/e3fsHuHrEAY
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Burnie Games and Anatolii Henis
02:31 Transition from Social Casino to Mobile Puzzle Games
04:04 Overview of Games: PlayDoku and Colorwood Sort
06:14 Game Mechanics and Player Retention Strategies
09:19 Ad Monetization vs. In-App Purchases
11:41 Current Performance and Future Plans
12:35 Deep Dive into PlayDoku's Gameplay
18:09 Iterating on Proven Mechanics for Success
19:10 Game Mechanics and Features Overview
21:55 Monetization Strategies in Mobile Games
23:57 User Engagement and Ad Strategies
28:01 Comparative Analysis of Game Titles
34:54 User Acquisition and Retention Insights
39:51 Exploring Creative Potential in Game Development
40:47 Analyzing Advertising Channels and Strategies
42:33 Navigating Facebook Advertising Challenges
44:53 The Importance of Creative Testing and Iteration
46:41 Understanding Revenue Models in Mobile Gaming
49:32 Long-Term Goals in Game Development
51:52 Leveraging Previous Learnings for New Games
01:02:15 Closing Thoughts and Future Directions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Anatolii Henis
CEO Burny games
https://www.linkedin.com/in/anatoliihenis/
---------------------------------------
Takeaways
The company focuses on mobile puzzle games with ad monetization.
PlayDoku and Colorwood Sort are their main games.
Player retention is crucial for game success.
Ad monetization is currently the primary revenue source.
They are exploring in-app purchases for future games.
Iterating on proven mechanics can lead to success.
User experience is prioritized in game design.
Game reviews reflect player satisfaction with their games. The main saga is the journey of the game.
Unique mechanics can set a game apart from others.
Interstitial ads are placed after failed levels to maximize engagement.
More ads can lead to better monetization strategies.
ColorWood is a sorting game with a simple UI.
Fail states in games can be hard to identify for players.
Long-term goals should guide the development and marketing strategies of games.
Leveraging past experiences can accelerate the development of new games.
Creative concepts should be diverse to avoid fatigue in campaigns.
Collaboration and sharing insights within the industry can lead to better outcomes.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, we delve into the creative trends shaping the gaming industry for October 2024.
We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends.
Main Takeaway = Reviews less important than Revenue
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/G83ZsDABGUE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Agenda
00:00 Epic intro
01:25 Introduction to Creative Trends
01:49 Analyzing AFK Journey's Advertising Strategies
05:08 The Impact of Misleading Ads on Game Revenue
06:31 Exploring Creative Inspirations in Game Ads
10:29 The Evolution of Game Creatives
14:21 Reviewing Player Feedback and Expectations
18:54 The Future of Game Advertising and Player Engagement
23:27 The Power of Hooks in Gaming Ads
24:11 Emotional Engagement in Game Design
25:30 Visuals and Branding in Mobile Games
26:30 Game Mechanics and Player Retention
28:49 Trends in Game Advertising
29:56 Innovative Game Features and Mechanics
31:25 The Influence of Visual Styles in Gaming
32:39 The Role of Creativity in Game Marketing
34:41 Understanding Player Psychology
37:05 The Impact of Trends on Game Development
39:51 Micro Learning and Game Advertising
42:01 Final Thoughts on Game Trends and Innovations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
AFK Journey is utilizing unconventional advertising strategies.
Misleading ads can significantly impact game revenue.
The gaming industry is seeing a rise in high-quality creative content.
The importance of emotional engagement in game ads cannot be overstated.
Giant animals and absurd concepts are trending in game ads.
We plan to explore user reviews in future episodes.
The discussion highlights the interconnectedness of various creative strategies.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We discuss our favorite and least favorite Pokémon, leading into a detailed overview of the newly released Pokémon TCG Pocket. We explore the gameplay mechanics, the game's nostalgia factor, and the importance of booster packs and collection systems.
The discussion of the innovative Wonder Pick mechanic that drives player interaction and excitement. We projected billion-dollar IP sales, upcoming events, game mechanics, trading dynamics, and user experience.
We explore the emotional connection players have with card opening. The discussion also touches on marketing strategies, the impact of geolocation on gaming, and the challenges of bot farms in trading.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: John Wright
Youtube: https://youtu.be/sUjoT49BfTc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:20 Introduction and Favorite Pokémon
02:55 Overview of Pokémon TCG Pocket
06:00 Gameplay Mechanics and Nostalgia Factor
08:59 Booster Packs and Collection System
12:00 Monetization and Shop Features
15:02 Event Systems and Player Engagement
18:00 Wonder Pick Mechanic and FOMO Strategy
22:46 The Billion-Dollar Game: Analyzing IP Sales Potential
24:30 Event-Driven Engagement: Upcoming Promotions and Their Impact
26:30 Game Mechanics Evolution: New Features and Meta Changes
30:54 Trading Dynamics: Expectations and Concerns
34:17 Launch Success: Comparing Revenue and User Engagement
48:25 Future Earnings: Pokémon Go vs. TCG
50:55 Potential Revenue Streams and Trading Mechanics
52:19 The Dark Side of Trading and Bot Farms
57:47 The Emotional Connection of Card Opening
01:01:22 Advertising Spend and Revenue Predictions
01:03:06 The Power of Pokémon IP and Future Prospects
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
John Wright
Mr.Vice President
https://www.linkedin.com/in/johnwright1987/
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
Pokémon (Anime Series) Music Video
Music: Pokémon Theme Song by Jason Paige
Anime: Pokémon
Directed by: Kunihiko Yuyama
Written by: Takeshi Shudo
Studio: OLM, Inc.
Song: Gotta Catch 'Em All
Artist: Jason Paige
Producer: John Loeffler
Songwriters: John Siegler, John Loeffler
The video clip/s that I used in this video are owned by PokemonItalianMovie.
https://www.youtube.com/watch?v=2x1mkthU7Eo
Edited by: Kerwin Joseph Cuadra (kerwinpogi092)
This video is for entertainment purposes only. The music included in this video is owned by particular artists and composers. There's no copyright infringement intended. The viewers of this video are advised to support the artist and their music.
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/qP1EYgI95E4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:23 Introduction to Age of Empires and Nostalgia
02:59 The Impact of Tencent on Age of Empires
05:54 Gameplay Mechanics and Mini-Games
09:05 The Evolution of Strategy Elements
11:59 Integration of Vampire Survivors Mechanics
14:55 Balancing and Game Design Insights
17:50 The Absence of Zombies in Forex Games
17:58 Clan Dynamics and Player Retention
18:56 Understanding Forex Server Ecosystems
20:02 Monetization Strategies in Forex Games
21:07 Game Features and User Engagement
22:00 Hero Mechanics and Progression Systems
23:06 Streamlined User Interface in Forex Games
23:57 Revenue Insights and Market Performance
25:01 Nostalgia and Player Engagement in Game Design
40:11 The Future of Gaming IPs
44:00 Nostalgia in Game Design
49:02 The Impact of Marketing on Game Success
54:04 Evaluating Game Mechanics and User Acquisition
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Age of Empires has a strong nostalgic value for many players.
Tencent's involvement raises concerns about the game's direction.
The mobile adaptation features polished graphics and gameplay
Mini-games are a significant part of the new Age of Empires experience
The game incorporates elements from popular titles like Vampire Survivors.
Balancing gameplay is crucial for player engagement.
The integration of different game mechanics can enhance player experience.
Clan dynamics significantly influence player retention.
4X operates on multiple server shards, creating unique ecosystems.
Hero mechanics add depth to gameplay and progression.
Revenue insights reveal the financial success of Forex games.
Nostalgia plays a crucial role in player engagement.
The 4X genre is growing, attracting diverse players. Nostalgia plays a significant role in game design.
The success of a game often hinges on its marketing strategy.
IP deals can limit creative freedom in game development.
Players are looking for innovation, not just remakes.
The gaming market is highly competitive, with few players at the top.
Understanding player preferences is key to game success.
High production value does not guarantee player engagement.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Q9rLc86vRF4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic Intro
02:55 Exploring Supermarket Simulator 3D
05:54 Game Mechanics and User Experience
08:54 Monetization Strategies and Revenue Insights
12:04 Comparative Analysis of Game Success
14:59 Final Thoughts and Future Prospects
17:11 Monetization Strategies in Gaming
19:50 Ad Revenue Insights and Mistakes
22:22 Improving Ad Formats for Higher Revenue
23:14 Game Aesthetics and User Experience
25:17 Creative Challenges in Game Growth
30:05 Ad Networks and Creative Concepts
31:04 Scoring the Game and Future Potential
36:46 Merch and Community Engagement
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game has scaled significantly since its launch.
User engagement is crucial for long-term success.
Ad revenue strategies need to be optimized for better returns.
The game mechanics are polished and user-friendly.
Creative marketing strategies can enhance user acquisition.
Retention strategies must be implemented to keep players engaged.
The game has a lot of potential for future growth.
Feedback from players is essential for game development.
The atmosphere of the game contributes to user satisfaction.
We emphasize the importance of continuous improvement in game design.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/_CEkh3WNXq4
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:24 Introduction to Project Rise
02:58 Gameplay Mechanics and Changes
05:54 Hero Progression and Meta Features
08:53 Team Dynamics and Individual Progression
11:59 Consumables and Floor Mechanics
14:52 Cumulative Rewards and Risk-Reward Mechanics
18:03 Final Thoughts and Future Updates
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The game has undergone significant changes since the last update.
Players can now join or create teams to play together.
Hero progression includes new tiers and abilities.
The game is shifting towards individual player progression.
Consumables like Phoenix feathers are now persistent and consumable per player.
Floor skips have been introduced to ease gameplay.
Cumulative rewards are based on performance and strategy.
The game is more polished and engaging than before.
The community is actively involved in the game's development.
Future updates are expected to refine the game's meta features.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this conversation, we delve into the latest mobile game sensation, Capybara Go!
We explore the passive gameplay experience, the importance of user engagement, and the innovative features that set Capybara Go apart from its competitors. The discussion also touches on the game's community aspects and event systems, concluding with thoughts on the future of mobile gaming and the evolving landscape of game design.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:24 Introduction to Capybara Go
02:30 Gameplay Mechanics and Features
08:01 Core Game Loop and Player Interaction
12:10 The Future of Mobile Gaming
17:10 Hobby's Impact on Mobile Gaming
21:01 Monetization Strategies and Player Engagement
26:33 Template Building and Game Development
27:56 Adapting Successful Systems from Other Games
31:54 Dungeon Dive and Alternative Game Modes
34:02 Reward Systems and Player Frustration
36:08 Monetization Strategies and Revenue Potential
39:06 Market Performance and Future Predictions
46:01 Capybara Go Launch Insights
49:50 Ad Monetization Strategies
51:15 US Launch Timing and Strategy
53:25 Creative Marketing Approaches
56:22 Trends in Game Development
01:01:25 Comparative Analysis of Game Revenues
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Community features and social interactions enhance the player experience.
Passive gameplay mechanics may represent the future of mobile gaming.
Capybara Go's success may influence future trends in mobile game development. The game features a unique power progression system that enhances player engagement.
Revenue insights indicate strong performance in Asian markets, particularly South Korea.
The game is positioned as a social casino RPG, blending elements of both genres.
Marketing strategies focus on leveraging trends and user acquisition tactics.
Creative advertising approaches are crucial for capturing player interest and engagement.
The game's design is considered a masterpiece, effectively utilizing successful mechanics from other games.
The potential for high revenue growth is evident, especially with the upcoming US launch.
The game's mechanics and events create a competitive environment for players.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg
Special Guest: Ofir Meir | Director of Bright SDK group,
Bright Data | Skype: live:.cid.d170945c61f0d08d | Slack: [email protected]
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Bright SDK homepage: https://bright-sdk.com
Partner Program information: https://bright-sdk.com/partners
Bright SDK YouTube channel: https://www.youtube.com/@BrightSDK
Partners’ success stories: https://bright-sdk.com/blog/success-and-studies/wizard-games-ad-free-monetization-success
Agenda
00:00 Epic Intro
02:30 Understanding Bright SDK and Its Unique Offerings
08:15 The Business Model Behind Bright Data
10:05 Integration Process for Publishers
12:43 Partner Program Benefits and Growth Opportunities
16:06 User Experience and Implementation Examples
20:53 Publisher Earnings and Revenue Potential
24:15 Privacy Considerations in Data Collection
30:31 Comparing Bright SDK with Traditional Monetization Methods
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Bright SDK empowers game developers to monetize without sacrificing user experience.
The business model is based on public web data collection, not user data.
Publishers can earn revenue by sharing a small portion of their bandwidth.
Integration of Bright SDK is self-service with support available.
The partner program offers loyalty benefits and dedicated account management.
Publishers can choose how and when to present offers to users.
User consent is mandatory before sharing bandwidth.
Privacy is prioritized; only IP addresses are collected.
Publishers can optimize their revenue through A-B testing.
Bright SDK provides a fixed revenue model with no ad interruptions.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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