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  • Welcome to this episode of The Business of Endurance, where we dive deep into the extraordinary journey of Colin Cook—a man who has transformed his life from the grips of addiction to becoming an elite triathlete, a Sub 9 Ironman finisher, and coach to some of the sport's best. Colin’s story is one of redemption, resilience, and relentless pursuit of excellence, and in today’s conversation, he opens up about these battles. From overcoming personal demons to building a thriving business and competing at Kona many times, Colin shares the lessons he’s learned about grit, mindset, and balancing life’s demands. You’ll hear powerful insights into leveraging tech & AI in endurance sports, maximizing recovery, and how to shift from destructive habits to life-changing passions. Whether you're chasing your first marathon or balancing family, career, and athletic goals, this episode will inspire and equip you to push boundaries, endure challenges, and live your most fulfilling life.

    Highlights:
    - Introduction and Early Sporting Life
    - Transition from Ice Hockey to Endurance Sports
    - Struggles with Addiction
    - Turning Point: Embracing Endurance Sports
    - Balancing Family, Coaching, and Training
    - Ironman Journey and Achievements
    - Winter Training Opportunities
    - Using Wearables for Sleep and HRV
    - Recovery Techniques and Gadgets
    - AI in Endurance Sports
    - Balancing Life and Triathlon
    - Future Goals and Reflections

    Links:
    Connect with Colin Cook on Instagram.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to The Business of Endurance, where we explore the mindset, strategies, and stories of the world’s most extraordinary athletes and coaches. Today, we have a truly remarkable guest: Jo Spindler, one of the most respected figures in triathlon, both as a former professional athlete and now as a world-class coach. Jo's journey is filled with lessons that will inspire and equip you, whether you're an athlete pushing your physical limits or a professional seeking endurance in your personal and business life. In this episode, Jo opens up about the pivotal moments that shaped his career, the highs and lows of turning pro, and the priceless lessons learned from his time under legendary coach Brett Sutton. We dive deep into his unique coaching philosophy, the secrets behind guiding athletes like Rico Bogen to world championship & T100 victories, and game-changing innovations in the world of sport and coaching. There really are some phenomenal insights within this conversation with, Jo Spindler.

    Highlights:
    - Transition to Triathlon
    - Diverse Athletic Background
    - Professional Highlights and Challenges
    - Coaching Philosophy and Experience
    - Insights on AI and Technology in Sports
    - Success with Athlete Rico
    - Impact of T100 on Triathlon
    - Professionalism and Broadcast Quality
    - Future of Triathlon
    - Off-Season Strategies for Athletes
    - Innovations in Cycling Biomechanics
    - Philosophical Influences on Coaching
    - Dealing with Fear of Failure

    Links:
    Connect with Jo Spindler on Instagram & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

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  • In this episode of The Business of Endurance, we dive into one of the most inspiring stories you'll ever hear. Our guest, Joey Evans, turned the darkest moment of his life—an accident that left him paralyzed—into an awe-inspiring journey of resilience and triumph. For ten years, Joey pursued an impossible dream: to compete in the world’s toughest off-road race, the Dakar Rally. Against all odds, he not only regained the ability to walk but crossed the finish line of the brutal 9,000km Dakar, dragging his battered bike through unimaginable adversity. In this conversation, Joey reveals the mindset and strategies that kept him going when everything seemed lost. You'll discover how goal setting, resilience, and sheer determination can overcome even the most insurmountable challenges. Whether you're an athlete, entrepreneur, or simply someone navigating life's hurdles, Joey’s insights will leave you with practical takeaways to redefine your limits, overcome setbacks, and chase your own dreams with renewed vigor.

    Highlights:
    - Joey's Introduction to Motorbike Racing
    - Understanding the Dakar Rally
    - The Dangers of Motorbike Racing
    - A Life-Changing Crash in 2007
    - The Road to Recovery
    - Facing the Brutal 2017 Dakar Rally
    - Surviving the Andes and Harsh Weather
    - A Devastating Crash and Unyielding Determination
    - The Final Push and Unbelievable Triumph
    - Reflections on Resilience and Overcoming Adversity
    - The Impact of the Accident and Life Lessons
    - Technological Advances in Racing and Future Challenges

    Links:
    Connect with Joey Evans on Instagram & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Today’s episode is truly special as we dive into the world of elite triathlon with none other than Non Stanford and Aaron Royle. As a married couple and being current and former professional triathletes turned coaches, they’ve experienced the highs of world championships and Olympic races, as well as the challenges of balancing personal lives with intense training schedules. Together, they share the secrets behind their career highlights, the pivotal lessons from working with the best coaches in the sport, and what they’ve discovered about optimising performance without burning out. But it doesn’t stop there—this episode offers powerful insights for anyone aiming to excel in any field. Non and Aaron discuss the art of resilience, overcoming under-fuelling, and the mental strategies they use to endure when things get tough. Whether you’re an athlete looking to elevate your performance or someone striving for personal growth, this conversation is packed with practical advice and inspiring stories that you won’t want to miss.

    Highlights:
    - Non's Journey into Triathlon
    - Aaron's Early Start in Triathlon
    - The Importance of a Diverse Athletic Background
    - Challenges and Rewards of Transitioning to Long Course
    - Standout Moments in Their Careers
    - The Impact of the 2016 Rio Olympics
    - Balancing Professional and Personal Lives
    - Non's Transition to Coaching
    - The Challenges of Self-Coaching
    - Embracing Technology in Training
    - Heart Rate Variability and Remote Coaching
    - Nutrition in Triathlon: Short Course vs. Long Course
    - The Evolution of Nutrition Culture in Triathlon
    - Guiding in the Paralympics: A Unique Experience
    - Inspiring Resources and Recommendations
    - Future of Marathon Records and AI in Sports
    - Looking Forward: Exciting Prospects for 2025

    Links:
    Connect with Non Stanford on Instagram & X.
    Connect with Aaron Royle on Instagram & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Today on The Business of Endurance, we’re joined by the incredible Michael Crawley – a world-class runner, anthropologist, and author of Out of Thin Air and To the Limit. Michael has spent years running alongside Ethiopia’s elite athletes and exploring the farthest edges of human endurance. In this episode, he takes us deep into the mindset, community, and unseen struggles that define world-class endurance running. We’ll discuss the powerful role of ‘tribe’ in building endurance, the pros and cons of relying on technology, and whether books like Born to Run are inspirational or misleading myths. Michael also dives into what it takes to develop an endurance mindset and why so many people are drawn to pushing their limits today. If you’re looking to sharpen your mental game, understand the science behind the sport, or balance performance with sustainability, this conversation is packed with insights you won’t want to miss.

    Highlights:

    Michael's Running JourneyEthiopian Running CultureTraining as a CommunityTechnology in RunningBorn to Run and Cultural PerspectivesMental Endurance and MotivationEndurance Sports and Environmental ImpactSocial Media and Athlete Branding

    Links:
    Click here for additional helpful content mentioned in this episode.
    Connect with Michael Crawley on Instagram & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • In this episode, we’re joined by Renee McGregor, a leading sports dietitian, ultra-runner, and expert in eating disorders, particularly in athletes. Renee has spent years bridging the gap between nutrition and endurance sports, working with Olympians and amateur athletes alike to help them fuel their bodies for peak performance. In today’s conversation, we’ll dive deep into her journey—how she became a dietitian, the lessons she's learned from her own running experiences, and how she helps others avoid common pitfalls in nutrition, like underfueling and the dangers of Relative Energy Deficiency in Sport (RED-S). We’ll also explore how to balance proper nutrition with the high demands of endurance training, her thoughts on the rise of personalised nutrition through tech, and why mental health plays such a crucial role in an athlete’s well-being. Whether you’re an endurance athlete or just someone looking to optimise your health, this episode will provide you with actionable insights on longevity, performance, and finding balance.

    Highlights:

    Rini's Running JourneyPinnacle Moments in RunningTransition to DieteticsClinical Training and Career PathDietitian vs. NutritionistUnderstanding REDSUnderstanding Recovery TimelinesThe Role of Social Media in Nutrition TrendsThe Impact of Technology on Athletic PerformanceCritique of Glucose Monitoring and AI in NutritionChallenges with Popular Nutrition ProgramsMental Health and Eating Disorders Post-COVIDNutrition Strategies for UltramarathonsRecommended Reads for Better HealthThe Importance of Innovation in NutritionWhere to Find More Information


    Links:
    Click here for additional helpful content mentioned in this episode.
    Connect with Renee McGregor on Instagram & Web.

    Explore The Limitless Life Workshop:
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to this episode of The Business of Endurance podcast! Today, we're thrilled to have Alex Bok, the visionary founder of Kú Cycle, with us. Alex's journey from a successful banking career to revolutionising the triathlon bike industry is nothing short of inspiring. In this episode, you'll discover how Alex’s insights from Formula 1 engineering and his passion for triathlon led to groundbreaking innovations in bike design. Learn about the importance of marginal gains, the impact of aerodynamics on performance, and how Kú Cycle's unique business model is disrupting the industry. Alex will share stories from his collaboration with top athletes, including his work with the legendary Brett Sutton and the rising star Rico Bogen. Whether you're an athlete, entrepreneur, or cycling enthusiast, this episode is packed with valuable lessons on fitness, business, and personal growth. Don't miss out on Alex’s practical advice and inspirational journey!

    Highlights:

    Transition from Banking to Bike BoutiqueInnovative Concepts in Bike RetailFounding and Philosophy of Kú CycleTechnical Innovations in Kú CyclesChallenges and Evolution in Bike DesignTeam BB and Professional Triathlon InsightsNextGen Project and Future GoalsThe Evolution of Aerodynamics in CyclingBalancing Innovation and Production in Bike ManufacturingThe Role of AI in Modern CyclingFunding and Business Strategy for Kú CycleKu’s Marmite Effect: Love It or Hate ItTony Robbins' Influence on Personal and Business GrowthThe Power of Books and Compounding in BusinessUnderstanding CDA and Its Impact on PerformanceFuture Goals and Innovations for Kú Cycle

    Links:
    Click here for additional helpful content mentioned in this episode.
    Connect with Alex Bok on Instagram & LinkedIn & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to Season 8 of The Business of Endurance podcast!

    We're back with an exciting lineup!

    Highlights of the upcoming season include interviews with a clinical dietitian specialising in eating disorders and Olympic sports, a writer on the cusp of a new book launch, an endurance athlete with a transformational story from alcohol dependency, and a dynamic professional triathlon couple.

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 2 key guests:

    Ben RosarioDean Karnazes

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 3 key guests:

    Lewis RoblingRico BoganAndrea Henkel Burke

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 4 key guests:

    Chloe & Jeff SmithAlex HutchinsonMatt FitzgeraldHeather Jackson

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to another episode of The Business of Endurance Podcast, where we dive deep into the minds and lives of the world’s most inspiring endurance athletes. Today, I’m thrilled to have a true legend in the world of ultrarunning—Dean Karnazes. Known as the "Ultramarathon Man," Dean has not only redefined the limits of human endurance but has inspired millions with his remarkable stories and insights. In this episode, Dean opens up about the mental and physical strategies that have powered him through some of the world’s most gruelling races. We explore his evolution in race nutrition, tackling post-race blues, and balancing the demands of ultrarunning with family life. Whether you're an aspiring ultrarunner or looking for inspiration to push through life’s challenges, Dean’s wisdom on health, longevity, and mental resilience will leave you motivated to conquer your own limits. Get ready for an unforgettable conversation!

    Highlights:

    Dean's First Ultra Marathon ExperienceProudest Achievements & Evolution of Ultra RunningNutrition Strategies for Extreme EnvironmentsDealing with Post-Race BluesBalancing Training and Family LifeCultural Experiences Through RunningThe Significance of the Western States 100Mental Strategies for EnduranceReflections on the Olympics


    Links:
    Click here for additional helpful content mentioned in this episode.
    Connect with Dean Karnazes on Instagram & LinkedIn & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to The Business of Endurance podcast! In today's episode, we have the privilege of hosting Ben Rosario, a powerhouse in the running industry. From his beginnings as an elite athlete to his transformative role as the Executive Director of Hoka Northern Arizona Elite, Ben has a wealth of experience to share. We delve into his inspiring career journey, uncovering insights on fitness, life, business, and health. Ben reveals secrets from his book "Run Like a Pro, Even if You’re Slow," offering practical tips on training, pacing, recovery, and nutrition. We also explore the innovative coaching methods he uses and the unique culture that drives the success of the Hoka NAZ Elite team, and both the importance and challenges that athlete shoe sponsorship poses. Whether you're an aspiring runner, a seasoned athlete, an entrepreneur or someone looking to elevate their endurance game, this episode is packed with invaluable advice and motivation to help you reach new heights.

    Highlights:

    An Inspiring Coaching StoryTraining Strategies with Matt FitzgeraldBusiness of Running TeamsCulture and Coaching PhilosophyTechnology in RunningStaying Healthy Forever

    Links:
    Click here for additional helpful content.
    Connect with Ben Rosario on LinkedIn & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to The Business of Endurance Podcast! In today’s episode, we are thrilled to have Olympic gold medalist and Biathlon World Cup champion, Andrea Henkel Burke, join us. Andrea's remarkable journey from the challenges of growing up in a divided Germany to the pinnacle of athletic achievement offers a wealth of inspiring stories and invaluable lessons. She will share the pivotal moments that defined her career, insights into her rigorous training regimen, and the mental resilience that propelled her to success. Additionally, Andrea will provide practical advice on fitness, health, and nutrition, including her innovative approach to supporting recovery from Long Covid. Whether you're an aspiring athlete, a seasoned competitor, or simply someone looking to be inspired, Andrea's experiences and wisdom will offer actionable insights and motivation to help you achieve your own goals. Don’t miss this captivating episode!

    Highlights:

    Andrea's Athletic JourneyDoping in SportsTraining and Competing in BiathlonMental Resilience and RecoveryImpact of the Berlin WallAndrea's Long COVID Program

    Links:
    Click here for additional helpful content.
    Connect with Anthea Henkel Burke on Instagram & Web.

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to another exciting episode of the Business of Endurance Podcast, where we delve into the stories, insights, and advice of the world's top endurance athletes. Today, we have a truly inspiring guest, someone who has taken the triathlon world by storm with his remarkable achievements at such a young age. Rico Bogen, the youngest Ironman 70.3 World Champion, joins us to share his journey to the top, his training secrets, and his approach to balancing life, fitness, and the business aspects of being a professional athlete. At just 22 years old, Rico has already made history and is poised for even greater success. We'll discuss his partnership with Ku bikes, explore his strategies for maintaining peak health and nutrition, and learn how he handles the pressures that come with being a world champion. We'll also dive into his thoughts on the strength of German triathletes, his race selection process, and his long-term goals in the sport. This episode promises to be packed with valuable insights and actionable advice, whether you're an aspiring triathlete, a seasoned pro, or someone looking to improve your overall fitness and performance. Stay tuned as we uncover the story behind Rico Bogen's incredible success and what drives him to push the limits of human endurance. So, without further ado, let's welcome Rico Bogen to the Business of Endurance Podcast!

    Highlights:

    Rico's journey to becoming the youngest ever 70.3 World Champion.The challenges of training at altitude and how he overcame them before the big race.How his preparation and strategy for 70.3 races differ from shorter distances.The importance of nutrition in middle-distance triathlons and how he manages it.The impact of sponsorships and how his approach to them has changed post-World Championship win.Balancing training, social media, sponsorship obligations, and maintaining a social life.The importance of recovery strategies, including physiotherapy and nutrition.


    Links:
    Click here for additional helpful content.
    Connect with Rico Bogen on Instagram & YouTube

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Today, we have part 2 of our talk with the incredibly inspiring Lewis Robling, a former professional rugby player who has made a name for himself in the world of endurance sports. Drawing from his experience as both a seasoned ultra runner and a former rugby player, Lewis shares insights on how running can be a powerful tool for mental health, the impact of social media on our well-being, and the critical role of nutrition and sleep in athletic performance and recovery. We also delve into the benefits of a plant-based diet and the importance of understanding your "why" in both sport and business.

    Highlights:

    Running and Mental HealthThe Two Faces of Social MediaNutrition and PerformanceSleep and RecoveryUnderstanding Your "Why"

    Links:
    Click here for additional helpful content from The 4th Discipline.
    Click here to book your free coaching call with The Trusted Team so you can 'find your why'.


    Connect with Lewis Robling on LinkedIn

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Today, we have an incredibly inspiring guest whose journey from professional rugby to ultrarunning is nothing short of remarkable. Joining us is Lewis Robling, a former professional rugby player who has made a name for himself in the world of endurance sports. Lewis's story is a testament to the power of resilience and the human spirit. After an impressive career in rugby, he transitioned into ultrarunning, where he not only found a new passion but also a new purpose. His ultrarunning journey, which began as an accident during the lockdown, has led him to complete some of the most grueling races imaginable, including a 125km ultra with just four weeks of preparation and five 250km ultras in just 12 months. But Lewis's story is about more than just physical endurance. He is a strong advocate for mental health, supporting the Big Moose charity, and using his platform to raise awareness about the importance of mental well-being. His belief in the transformative power of running for mental health and his personal experiences in this area offer invaluable insights.

    Highlights:

    Early Rugby Career and DevelopmentInspirational Rugby MomentsTransition to Ultra RunningFirst Ultra Marathon and Lessons LearnedUsing Running for Personal Growth

    Links: Click here for additional helpful content.

    Connect with Lewis Robling on LinkedIn

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to another episode of The Business of Endurance podcast! Today, we have the pleasure of speaking with the extraordinary Heather Jackson. Heather is a retired professional triathlete with multiple Ironman & 70.3 wins and a Kona podium to her name, who has transitioned into ultra running and gravel cycling, showcasing an incredible journey of endurance and versatility. Known for her mental resilience and ability to push through diverse sporting challenges, Heather nearly made the Olympic ice hockey team before shifting her focus to triathlons. In this episode, Heather shares her favourite win at the iconic Escape from Alcatraz Triathlon, discusses the mental tactics she employs, and provides insights into her unique nutritional strategies for various endurance events. We also delve into her journey into triathlon, her approach to mental recovery, and the business side of her athletic career, including marketing and securing sponsorships. Whether you’re an aspiring athlete or a seasoned professional, Heather’s experiences and advice offer valuable lessons in fitness, life, business, health, and nutrition. Tune in for an inspiring conversation!

    Highlights:

    Heather's Greatest Win: Escape from AlcatrazThe Challenges and Thrills of the Escape from AlcatrazLearning from Defeats and Bad DaysTransitioning Between SportsTraining and Nutrition StrategiesMarketing and Sponsorship InsightsSwimming Challenges and Group DynamicsBook Recommendations and Final Thoughts


    Links: Click here for additional helpful content & click here to book a call with Charlie Reading.

    Connect with Heather Jackson on LinkedIn & Website

    Explore The Limitless Life Workshop
    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:
    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to another episode of The Business of Endurance, Matt Fitzgerald, a prolific author with 35 books to his name, shares his captivating journey as a runner and writer. The conversation covers his experiences from starting as an 11-year-old runner, attempting to go pro at 46, to documenting his endeavours in books such as 'Running the Dream' and 'Iron War.' Matt delves into the importance of mindset, the impact of rivalries on performance, and the principles of mental conditioning for runners. He also discusses his books, 'Racing Weight' and 'Diet Cults,' focusing on healthy eating for athletes. Additionally, Matt introduces the concept of the Dream Run Camp, a unique experience for runners to fully immerse themselves in their sport. The episode also touches on Matt's battle with long COVID and his ongoing recovery journey, including the holistic strategies he's employing to improve his condition. He previews his upcoming book 'Dying to Run,' which documents his struggles and hopes for a full recovery. To conclude, Matt shares his insights and advice for those suffering from long COVID and highlights the importance of persistence and marginal gains in both athletic performance and recovery.

    Highlights:

    Matt's Journey to Becoming a Pro RunnerLessons from the ProsThe Dave Scott and Mark Allen RivalryMental Conditioning for RunnersPain Management and Training as TreatmentBalancing Professional and Personal PassionsDiet and Nutrition InsightsDream Run Camp ExperienceBooks and InspirationsDealing with Long COVID

    Links:
    Click here for additional helpful content

    Connect with Matt Fitzgerald on his LinkedIn & Website

    Explore The Limitless Life Workshop

    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:

    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline

  • Welcome to another episode of The Business of Endurance, where we explore the edges of human potential through the lens of science and personal experience. Today, we're honoured to host Alex Hutchinson, the author of "Endure," a book I rate as one of the best I've ever read. "Endure" isn't just a book; it's a journey into the heart of human capacity. Alex delves deep into the mental aspects of endurance sport, sparking more thought on this topic than any other work in the field. His insights are a beacon for athletes, coaches, and anyone fascinated by the limits of human performance. Today's conversation spans from the incredible feats of athletes like Eliud Kipchoge, whose sub-2-hour marathon stands as a testament to breaking mental and physical barriers, to the everyday applications of endurance science in business and personal health. We'll discuss how mental conditioning shapes top-tier athletes, how AI will impact the world of business and sport and dive into how the perception of effort can redefine what we believe is possible. His profound knowledge helps us understand the intricacies of endurance, not just in sport, but in every challenging aspect of our lives, so I know you are going to love this episode with the incredible Alex Hutchinson.


    Highlights:

    The Sub 2 Marathon ProjectBreaking Mental and Physical LimitsThe Role of Technology in Endurance SportsBalancing Technology in Endurance SportsThe Impact of AI on Endurance SportsAI's Influence on JournalismExciting Developments in Sports NutritionRecommended Reads and Influential BooksCreative Process and Overcoming Blocks

    Links:

    The AI Advance with Charles Reading
    The Data Decoder by Claire Fudge

    Connect with Alex Hutchinson on his LinkedIn & Website

    Explore The Limitless Life Workshop

    We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

    Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

    Launch Your Own Podcast:

    ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

    This episode was sponsored by The Trusted Team and 4th Discipline