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On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan. When to roll it out, what to include or exclude, and the overall timeline heading into a property's CO date.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and how you can approach your next activation game plan.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode I’m speaking with Nate Jenkins, Principal at OZ Architecture in Denver, Colorado.
Nate has over 25 years of experience and a distinguished portfolio of work spanning the globe. He’s passionate about working with clients to develop projects with a high level of design while staying true to the environment and the communities within which their projects are sited.
Nate has a deep passion for improving design through process, designing and developing projects that make a positive contribution and is not afraid to push boundaries and make change happen.
His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.
Related links for this episode:
· OZ Architecture - https://ozarch.com/
· Nate on LinkedIn - https://www.linkedin.com/in/nate-jenkins-308093a/
· Nate on Instagram - https://www.instagram.com/natejjenkins/
· Ace Hotel / Alex Calderwood - https://www.fastcompany.com/3031200/alexander-calderwood-never-stop
· Paper Island - https://www.cobe.dk/projects/paper-island
· Cobe - https://www.cobe.dk/
· Good to Great (book) - https://amzn.to/4c3YWU3
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike discuss why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans.
They take a "build in public" approach to how this relationship can be approached differently.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this live episode of Transforming Cities, I was joined by Moshe Crane of Sage Ventures and Michael DiMella of Charlesgate.
During our live event, our guests debated and discussed centralization as it relates to residents, employees, and property outcomes.
We also threaded in a few audience questions during and after the debate.
Related links for this episode:
· Sage Ventures - https://sageventures.com/
· Moshe on LinkedIn - https://www.linkedin.com/in/moshecrane/
· Charlesgate - https://www.charlesgate.com/
· Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode I’m speaking with Jay Parsons, a rental housing economist, investor, speaker and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.
Previously, Jay was the Chief Economist at RealPage, a leading rental housing software and analytics provider.
He's been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, Politico and he's appeared on CNBC and BloombergTV.
Over the last decade-plus, Jay has advised numerous rental housing stakeholders including institutional investors, REITs, smaller investment groups, lenders, regulators, government agencies, and non-profits.
In 2023, he was named as an “Influencer in Multifamily Real Estate” by GlobeSt, a leading industry trade publication.
Related links for this episode:
· Madera Residential - https://maderaresidential.com/
· RealPage - https://www.realpage.com/
· Jay on LinkedIn - https://www.linkedin.com/in/jay-parsons-a7a6656/
· CRE Analyst - https://www.linkedin.com/company/cre-analyst/
· Bill McBride - https://twitter.com/calculatedrisk
· Jay’s Newsletter - https://jayparsons.com/
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency.
They break them down into four key buckets: strategy, brand, demand, and enablement.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode I’m speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities.
She’s worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees.
Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute.
In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food.
Related links for this episode:
· CIP Communities - https://www.rentcip.com/
· Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/
· Hook Point (book) - https://amzn.to/43NVpXb
· The Advantage (book) - https://amzn.to/49q6QFC
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking.
If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time.
In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail.
Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too.
Related links for this episode:
· Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com
· Amplified Connections - https://www.ampyournetwork.com
· Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker
· Tara on Facebook - https://www.facebook.com/tsamuels106
· Email Tara - [email protected]
· We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ
· Atomic Habits (book) - https://amzn.to/4ammxPq
· Make Your Bed (book) - https://amzn.to/3xjksVX
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate.
During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.
We also pulled in a handful of live audience questions to add to the conversation.
Related links for this episode:
· 20for20 - https://20for20.com/
· Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/
· Charlesgate - https://www.charlesgate.com/
· Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy.
Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services.
Then, they jump into the different types of websites in the industry: templated, hybrid, and custom.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes.
Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project.
He went to UNH undergrad, night school at Northeastern for his MBA, and the MIT Center for Real Estate for a Master's in Real Estate Finance and Development.
In his free time, Jeff supports his favorite charities, including No Kid Hungry, Friends Forever, and The Portsmouth Music Hall. He also spends time with his wife and two daughters while making time to get out on the bike.
Related links for this episode:
· Cathartes - https://cathartes.com/
· Jeff on LinkedIn - https://www.linkedin.com/in/jeff-johnston-2aa42a6/
· Portwalk Place - https://cathartes.com/portwalk-place/
· Building Small (Jim Heid) - https://www.jheid.com/small/
· Rethinking Real Estate (book) - https://amzn.to/42ZQUso
· Setting the Table (book) - https://amzn.to/3SwHlw1
· Psychology of Money (book) - https://amzn.to/49P32hU
· Never Finished (book) - https://amzn.to/4bVPTW1
· Leadville 100 MTB - https://www.leadvilleraceseries.com/mtb/leadvilletrail100mtb/
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team, and why one can't do it all.
Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode, I'm speaking with Howard Paster and Mike Sturdivant of Paster Properties, now a third-generation real estate company based in the Twin Cities.
Howard joined Paster in 2000 and worked alongside his father, Edward, until his passing in 2012. Today, Howard continues Paster's legacy of combining local knowledge, regional insight, local relationships, and a broader national perspective.
As VP of Development, Mike focuses on sourcing and completing development, redevelopment, leasing, and acquisition projects for Paster. He's been instrumental in forming new joint venture partnerships and expansion into multifamily development and played a key role in Paster's Texa Tonka projects.
Related links for this episode:
· Paster Properties - https://pasterprop.com/
· Paster on IG - https://www.instagram.com/pasterproperties/
· Paster on LinkedIn - https://www.linkedin.com/company/paster-enterprises-llc/
· Texa Tonka - https://pasterprop.com/places/texa-tonka
· San Fransicko (book) - https://amzn.to/49lAQUd
· Extreme Ownership (book) - https://amzn.to/3HQ6Y61
Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike welcome Authentic Co-Founder Bryant Hughes to the show to discuss what developers and operators should look for when vetting a creative agency partner.
They chat about what information to have at the ready, what to watch for, and some tips on how to vet for the best possible partnership.
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode I’m speaking with Brent Camp, a VP of Leasing at Asset Living.
Brent has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.
At Asset Living, Brent leads the leasing and marketing initiatives for their conventional portfolio. He drives leasing performance and assists clients and operational leadership in evaluating marketing and sales performance at their communities.
He's also a Certified Apartment Manager (CAM) and a member of the Zillow Rentals Product and Marketing Committee.
In his past life, Brent was the co-founder and operator of Oaktopia Music Festival, recognized as Dallas’ Best Festival in 2015 and 2016. When he's not in the office, Brent enjoys golfing, traveling with his wife and dog, and attending concerts.
Related links for this episode:
Asset Living - https://www.assetliving.com/ Brent on LinkedIn - https://www.linkedin.com/in/brent-camp/ Asset Living on LinkedIn - https://www.linkedin.com/company/asset-living/ Asset Living on IG - https://www.instagram.com/assetliving/ Loonshots by Safi Bahcall - https://amzn.to/3UnZS0eBe sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2024 Authentic Form & Function
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On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing.
Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand?
Get more education and insight like this at Transforming Cities -https://transformingcities.io
Brought to you by Authentic and Charlesgate -https://authenticff.com
https://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy.
The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment.
Get more education and insight like this at Transforming Cities - https://transformingcities.io
Brought to you by Authentic and Charlesgate -https://authenticff.comhttps://www.charlesgate.com
© 2024 Authentic Form & Function and Charlesgate
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On this episode, I’m speaking with John Pugh, Owner at Pugh Management.
John is a seasoned real estate executive who has found success during a career spanning two-plus decades in the design, construction, and development arenas. He leads teams to thriving project outcomes, identifies new acquisition opportunities, and is responsible for creative deal structuring.
Today, Pugh Management focuses on creating value for investors and partners through placemaking, risk management, and creative problem-solving.
Two fun facts about John: he played professional basketball in Australia, and his artwork was exhibited at the Guggenheim Museum in New York and internationally.
Related links for this episode:
Pugh Management - https://pughmgmt.com/ The Lineup Newsletter - https://thelineupwithjohnpugh.substack.com/ John on LinkedIn - https://www.linkedin.com/in/johntpugh/ John on Twitter - https://twitter.com/johntpugh Miracle Morning (book) - https://amzn.to/3PLaJP9Be sure to support this podcast by subscribing and reviewing!
Get on the list at https://transformingcities.io for future announcements.
Brought to you by Authentic: https://authenticff.com
© 2023 Authentic Form & Function
- Visa fler
