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We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.
Welcome Vincent Pugliese to Trade Show University!
The concept which Vincent is proposing is called The Unconference which focuses not on keynote speakers, workshops, breakout sessions, or a show floor full of exhibitors, but an event laser-focused on making key strategic connections happen among attendees!
These are connections that happen naturally or serendipitously at trade shows and events, but only in the "in-between" times and out in the hallways.
Now The Unconference is designed to make more of those connections happen and happen more powerfully! It's happening in Sarasota FL, Feb 3-5, 2025.
To learn more about The UnConference - visit https://totallifefreedom.kartra.com/page/unconferenceapplication
For more info on Membership Freedom, visit https://mymembershipfreedom.com/
To connect with Vincent: https://www.linkedin.com/in/vincent-pugliese/
To get a FREE copy of the Wealth of Connection audiobook: https://totallifefreedom.kartra.com/page/wealthofconnectionaudiobook
** Want help creating a WINNING strategy for your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
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If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.
Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.
Jim and Susie discuss:
Why Franchises should be using trade showsHow franchises can promote a tradeshowWhy we should consider Franchisees like a local small businessHow to best be prepared and be creative Why Tradeshows are a great investment for brand awarenessAnd so much moreConnect with Susie Liberatore:
Visions2Images - https://visions2images.com Franchise Clarity - https://franchise-clarity.comSusie's Personal site - https://susieliberatore.comWant help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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Saknas det avsnitt?
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You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?
There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9
And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind.
1 - Research the show, and especially the audience!
2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard!
3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish!
4 - Focus your message to the audience so you attract them to your booth
5 - Figure the Questions you want to ask to everyone
6 - Practice! Practice! Practice!
Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoW
Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
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If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.
Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!
Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.
The biggest issue is that you can only have indepth discussions with one person at a time.
Let me give you one big piece of advice – Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it!
( 1 ) Set up your booth as early as possible to allow for the unknown.
( 2 ) Get to shows early to walk the show floor and meet people.
( 3 ) Make friends with people in the booths around you.
( 4 ) Simplify and Minimize
( 5 ) Use other methods to help capture information and make you more efficient
( 6 ) Practice!
( 7 ) Get out front of your table/booth
( 8 ) Try group presenting
( 9 ) Pack snacks, water, mints to help you avoid having to leave your booth
AND...The next video you NEED to watch so you don't Unknowingly kill your results...
https://youtu.be/ftHlxygrPFw
PLEASE SUBSCRIBE TO OUR CHANNEL! https://www.youtube.com/@tradeshowuniversity
IMPROVE YOUR NEXT TRADE SHOW!
Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services
Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE -- Visit https://tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.
Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!
We discuss:
Preparation / Before you go.How to get through TSA faster / better.Boarding tipsSome of the Do's and Dont's of air travelThe "Elephant" in the PlaneAnd much more!Connect with Michael Lynn:
Email - [email protected] - https://linkedin.com/in/mikelynnspeaksIMPROVE YOUR NEXT TRADE SHOW!
Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services
Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE!
-- Visit https://tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!
I know I'm going to ruffle some feathers here, but stick with me.
I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return!
Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsorships at trade shows, conferences and events don't know how to get an ROI.
First things first - you have to know your reason for sponsoring in the first place! Maybe it's to support the show or the association in some way, and this is how you choose to do it. Fantastic!
Maybe the show is offering some added freebies or bonuses to sponsors, and you feel it's worth it. Okay great!
But maybe you're investing in a sponsorship to get your company name, logo and brand in front of a bunch of attendees and exhibitors. You are who I am talking to today.
Think about this - sponsoring something like a lanyard or a tote bag everyone gets definitely gets your logo out there in a big way! And some people even keep these things!
But ask yourself - have you ever bought from a company, or even changed your perception of a company, because their logo was on a lanyard or backpack? If you want to support the show or association putting on the show, then go ahead and sponsor the lanyard, the backpack, the disposable water bottles, or the other products.
Then there's sponsoring events inside the events - lunches, breakout sessions, after-hours networking events. For most of these events I attend, even while in the middle of them I can't tell you who the sponsor is.
Okay - so what do you do? What is a good sponsorship? HERE'S YOUR 3 TIPS!
1 - Look for a sponsorship that will bring attendees to your booth. Bingo Card, Scavenger Hunt. But do it right!
2 - If you sponsor an event - lunch, networking event - make sure you maximize your branding AND get everyone's attention by either speaking from stage, or having a team of people going around and spreading your brand.
3 - If you sponsor a product - have a message on the product to bring that product to your booth for a free gift.
Want to MAX the ROI on your Sponsorships?? Let's jump on a FREE Discovery Call!
-- Go to tradeshowu.biz/services and click on the blue "Book My Discovery Call" button!
Mentioned in this episode:
Powerful Data Analytics with BearIQ from Bear Analytics
I want to take a second to cover one of the hottest topics in the events industry right now:Data AnalyticsIf you are a show organizer, you’re probably trying to gain a leg up on how to return torevenue.One company leading the charge for growing events is Bear Analytics.With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, eventperformance – showing you exactly where to focus your marketing, sales, and educationteam’s energy. The best part is – it’s powered by the data you’re already collecting.It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs.If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you!Mention code “TSU” to let them know Trade Show University to unlock a free post-eventreport
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Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.
Not that you're not working hard - I get that. You are.
But you're not doing the right things.
Ready to turn things around and Max Out your Leads and Opportunities?
Go to Tradeshowu.biz/services
Subscribe to https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
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Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!
** Watch the video of this interview - https://youtu.be/be07vkLCfMs
Joining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.
Evan has close to 10 years’ experience in corporate event production. Throughout his career, he has managed event logistics and production for world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, and now Quickbooks. Evan has worked in live, virtual and hybrid event spaces, becoming a top tier event industry trendsetter. Evan has been named one of BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders and Special Event Magazine's Top 20 Young Event Pro's to Watch lists.
We discuss:
What does creating community at events look like?What are the benefits?Can exhibitors build communities?How the benefits last far after the event has endedAnd more!Listen to Evan's first interview on Trade Show University:
Innovative Best Practices for Exhibitors: https://tradeshowu.biz/episodes/ep-138-innovative-best-practices-for-exhibitors-with-evan-babins/Connect with Evan Babins:
LinkedIn: https://www.linkedin.com/in/evanbabins/Instagram: @evanbabinsTwitter/X: @evanbabinsSUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity
*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!
Mentioned in this episode:
Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub
Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement!
Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution for events, conferences, trade shows, and more. He is also host of his own daily podcast which averages over 10,000 listeners per day.
We Discuss:
* Podcasting and the Mobile Podcast Studio option for events and trade shows.
* Why should every event organizer or trade show operator consider podcasting as part of their strategy?
* What kind of events or event-topics are best-fit for using a mobile podcast studio at their event?
* What are the different use cases for an on-site podcast recording studio at an event?
* What about sound issues at live events? Isn't the noise level inherent in public spaces difficult to overcome?
* How can trade show organizers afford a mobile podcast solution?
Carey's Top Takeaways:
* Leverage the portability and accessibility of audio to enhance your attendee experience.
* Find creative ways to get your event attendees talking about your event (both during and after).
Connect with Carey Green:
Email: [email protected] https://TheMobilePodcastStudio.comhttps://PodcastFastTrack.comLinkedIn: https://www.linkedin.com/in/careyngreen/SUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity
*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!
Mentioned in this episode:
John Lee Dumas book giveaway - join newsletter list
John Lee Dumas book giveaway - join newsletter listThe Common Path to Uncommon Success
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There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024.
This is a message specifically for small businesses. I'm talking about any business that has a small booth at a big show, or even you're doing a tabletop booth somewhere.
One thing I know about you is that trade shows are just one part of everything that you're doing.
You don't have a person dedicated to trade show management and planning and all, doing all that stuff, and that's all that they do. You're wearing a bunch of different hats or have a lot of other things on your plate.
If that sounds like you, I'm in your corner. I know what it's like. So here's what you need to do. You need to change your mindset about trade shows.
What does that mean? Well, listen, trade shows are the most powerful marketing tool you have available to you, and it can pay off in a big way. If you have the right mindset, if you're planning like it is the most powerful marketing tool, if you plan like I'm going to have the most Awesome opportunities at this show. If you plan, like you're going to be able to land the biggest customers and fill my pipeline for the year.
But if you don't plan for that, you will get mediocre results.
You're in control. And it starts with your mindset.
The right mindset is that trade shows are worth investing the time and the effort to do them right first. You need to make a commitment that you will take these shows seriously. You will get out of them what you put in.
You have to be efficient. You have to plan like this show is going to make your year. This show can fill up your sales lead funnel. Like you never thought that is the way you've got to approach it because that is the truth that can happen for you if you plan it correctly, but only planning with that mindset is not enough.
You've got to execute with the same mindset and now that you've got to instill that mindset to your entire team, who's going to be there or helping you plan the event. Take this seriously.
Once you get to the show, it is not a nuisance. It's not just a vacation. It's not just a time away from the office.
You got to WORK THE SHOW. That's why you're there.
I have worked with people who did not give it their all. Okay. We were not focused, not engaged. The results suffered, but if you're locked in on your goals, you have that strategy and make sure everybody's on the same page and then you work it.
You work that strategy, you engage with the attendees and you make things happen. The results will be double or more than if you don't. DOUBLE or more. So you take a little bit extra time and you do it right.
It's all about your mindset.
Now, if you're a one person company or you're in charge of planning and everything all by yourself, consider bringing a professional into help.
You want to see what that looks like. I am more than happy to jump on a free 15 minute phone call with you. I have to do is go over to https://tradeshowu.biz/services Click on that big blue "BOOK MY DISCOVERY CALL" button, and we will jump on for 15 minutes and discuss the possibilities and see what it looks like for you.
I am looking forward to helping you make 2024 your best year ever and trade shows can power your year, bringing in more leads, more sales and more profits than you ever thought possible!
Check out all our videos with tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity
*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out...
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If you are launching a new product at a Trade Show, this is a must listen interview!
Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.
Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship.
Steve and Jim discuss:
-- The key concepts and methodologies from my new book, 'Valuepreneurs,' which delves into the Value-Driven Product Development (VDPD) process
-- Enhancing the success rate of new products across diverse industries
-- The critical stages from ideation to market launch
-- How to launch new products at trade shows and exhibitions, where product innovation and effective development strategies are crucial.
-- And much more!
Learn more about Valuepreneurs:
-- Webiste: www.valuepreneurs.com
-- Online Community: https://www.skool.com/valuepreneurs-2715
-- The 2024 Valuepreneur's Idea to Product Summit: https://2024.ideatoproductsummit.com/
Connect with Steve Waddell:
-- Book website: https://valuepreneurs.com
*** FREE 15-Minute Profit Potential Call with Jim Cermak - Trade Show Coach! https://tradeshowu.biz/services
*** More Free Training and Tips - https://www.youtube.com/@tradeshowuniversity
*** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform!
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed!
Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!
Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, consultant, and connector. She is on a mission to raise awareness of exhibitor challenges and broaden the scope of current event management best practices.
Jessica and Jim Discuss:
-- What is the Exhibitor Advocate?
-- How do you help exhibitors?
-- What are the issues that are top of mind for exhibitors today?
-- How can someone get involved with The Exhibitor Advocate?
-- And so much more!
Jessica's Top Tips!
-- Don't be afraid to speak up and ask for what you need.
-- Every show should have an Exhibitor Advisory Council.
-- Show organizers and suppliers should be aware of exhibitor pain points and work together to solve these challenges.
-- If you don't know where to go for help, The Exhibitor Advocate is here for you.
Get resources, advice and tools to help you navigate challenges at https://exhibitoradvocacy.com
Connect with Jessica Sibila:
-- www.exhibitoradvocacy.com
-- https://www.linkedin.com/company/87379224/
Free 15-minute Profit Potential Call with Jim! Schedule yours at tradeshowu.biz/services
Find even more Free Resources at https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
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Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!
Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.
Or it’s in an industry you’re interested in but don’t know enough about.
Or maybe you’ve never done a trade show before and think you’re ready to commit.
I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit.
Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend
** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4
** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/services
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
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Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is?
You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to help Exhibitors take the overwhelm out of your trade show and event planning!
1. Utilize the show contact. Have your show contact walk you through all you need to know so you don’t get stuck piling through volumes of pages that are not relevant to you.
2. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here and there, you will constantly be spending time trying to figure out what’s been done.
3. Simplify. Don’t overdo it. If you have a lot on your plate and feeling overwhelmed, make things simple for yourself.
4. Double check your deadlines and prioritize. Understand all the important dates you need to get things done, and get them on your calendar. Clarity and planning will give you some peace.
5. Create a checklist of everything you need for events, then pull it up for your next show.
6. Don’t recreate the wheel! Unless you have had some major changes, reuse your banners, backdrops, display pieces, and even marketing materials.
7. Delegate! Figure out all that needs to get done and then divvy up responsibilities.
8. Contact the show producer and schedule a call with them to go over everything you are submitting. Give yourself peace of mind.
NOW...you can breathe!
Which of these did you find helpful that you’re going to try? What other ideas do you have to reduce stress and overwhelm? Drop them in the comments!
Please LIKE and SHARE this video, and SUBSCRIBE to our channel!
*** MAX Your Leads at the Next Trade Show! ***
-- Check out our YouTube Channel https://www.youtube.com/@tradeshowuniversity
-- Get weekly tips and new info! Sign up for newsletter https://tradeshowu.biz
-- Find the trade show topic you need: https://tradeshowu.biz/episodes
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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How do you get a 150% increase in qualified leads in one show like one of my clients did?
I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad. I’m talking 100% qualified, want to meet with you leads!
It’s from a little known thing called Tip Stacking.
In this episode I’m going to show you what Tip Stacking is and how to stack the RIGHT trade show tips which will help you dramatically increase the amount of leads you are getting and absolutely crush your goals!
You mayhave heard of Habit Stacking, from the best selling book Atomic Habits by James Clear, where he says if you change a little bit of many habits, it accumulates into big changes.
So Tip stacking is similar. It’s about taking several tips and incorporating them into your next show.
The key is doing the right ones. The ones that help you reach your show goals – and for most of you, I’m guessing your main goal is all about getting more qualified leads.
Now you can find hundreds, maybe even thousands of trade show tips out there. Heck, on my podcast between me and my guests we’ve probably shared 1000.
The tips you want to focus on are Tips that do 3 things – Drive Attendees to your booth, Help you Engage & Qualify those attendees, and Follow up.
We’re going to be focusing on just the first two areas – Driving Traffic, and Engage & Qualify.
Story – Home improvement company. For years, they would give away a big prize of a home improvement package which had a value of about $5,000. Tons of people would sign up because hey – who doesn’t want to win that! Then the company spent tons of time following up with people who have no interest to buy and end up with a handful of qualified leads.
Here’s what we did to get them a 150% increase in qualified leads.
Added lights – engaging the senses. Drew people in!Typically one person worked the show because they would have one sales person per market. So we wanted to double their odds by adding a second person. Added a brand ambassador!Instead of just asking people if they wanted to enter the giveaway, we came up with specific qualifying questions that would pull them in.We added the qualifying question to the entry form!*** Podcast episodes all about Brand Ambassadors!
*** Trade Show University Episode 153 - Interview with Polaris Brand Promotions: https://tradeshowu.biz/episodes/ep-153-using-brand-ambassadors-to-max-your-leads-roi-al-schuster-stephanie-crawford/
*** Trade Show University Episode 147 - Interview with Expo Stars: https://tradeshowu.biz/episodes/ep-147-selecting-training-the-right-staff-for-your-booth-with-lee-ali/
So we stacked those 4 tips on top of each other and it led to that 150% increase in qualified leads which led to a HUGE sales increase! And didn’t spend a ton of money!
So just have to make sure they are the right tips you’re stacking! For example, adding a cool squishy toy giveaway may make people happy, but odds are they aren’t going to become customers because of it.
First thing you need to focus on is driving traffic to your booth. I know that some techniques and tips work better than others, so I created the Trade Show Booth Traffic Scorecard which has 25 different tips and techniques listed.
9 things you can do BEFORE the show16 DURING the showBut not only that each one has a point value based on how effective it is. This is based on experience and data!
You don’t have to do all 25! You just have to focus on the right ones which will make a difference, and the Scorecard will...
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I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever!
NEVER do these 7 things:
DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendeesDON'T Eat - such a bad look! Not only messy, but can make it look like you don't want to be bothered.DON'T Sit - again, this makes you appear that you don't want to be bothered or are unapproachable. Try removing the chairs from your booth so you have no option but to stand!DON'T Be behind a table - never have a barrier between you and attendees. Have an open booth layout to invite people in!DON'T Stay in booth the whole time - get out and explore all the show has to offer!DON'T Be unprepared - please be prepared so you are best positioned to bring value to the attendees and your company!DON'T Launch into a lengthy pitch before asking questions to the attendee! This is the biggest offense and time-waster. Ask questions and qualify the attendee first before talking about your company, services and products.Get ready with Professional Coaching help to maximize your Leads, Sales and ROI!
Visit tradeshowu.biz/services to get started with a FREE 15-minute discovery call!Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
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You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably have been stuck with a quote unquote bad booth location. At some point, you know what I'm talking about.
We're talking about being stuck in the back corner on one of those aisles, that it's all the way off to the sides, or maybe in a secondary hall because they oversold the show.
So what do you do? Do you just give up and take what attendance possibly happens to walk your way? Those attendees that maybe they're lost too. So they finally walk past your booth or do you take control? We're here to show you how to take control.
First you got to do everything you can to avoid getting one of those. So when you're going to pick the show and pick your booth, get with , the show organizer and ask them, where does the traffic flow where the best. Locations that are still available.
Get with them and they will help you to find the best location available. Now let's get into the tips. I've got three things that you're going to do before the show and six things that you're going to do during the show to increase traffic. So here's the first three things that you could do before the show,
📍 number one. Increase your pre show marketing, do more targeted social media, especially into groups on your social platform. Do more email blasts, do more direct mail to your customer and your prospect list. Make sure while you're doing your pre show marketing, you look into the pre show marketing that the show is offering.
Cause guess what? Those, the stuff that you're doing on social and your list, some of those people are not coming to your show. But if it's the pre show marketing that the show is offering a hundred percent, those people at least are intending to be there. So look into what they have available. they may be offering email blasts, advertising.
📍 Number two, schedule meetings at the booth.
I just did a whole episode on filling your calendar. CLICK HERE - FILL YOUR CALENDAR EPISODE
And there's all sorts of ideas about how to schedule meetings at your booth and why that is so, so, so powerful.
📍 Number three, get involved with sponsorship marketing with the show things that drive people to your booth, things like a bingo card, a scavenger hunt in room marketing, things that will get people that forces them to come to your booth. Also include marketing pieces into the show bags. The giveaway bags that everyone gets include marketing pieces in the show bags that drive people to your booth.
Be blunt, be bold on those pieces and a bonus tip. Don't just drop any old piece, 📍 but be very specific on your piece. Include the booth number and the location. If you're in the back corner or you're in one of the end aisles, tell people, this is where we're at. And more importantly, tell them why should they come and visit you?
Don't just assume that they're going to stop by it because you did some marketing. Tell them. The reason why, so that's the three things you do before the show. Now, here's some ideas for things you could do at the booth during the show. There's six things here. 📍 Number one, engage the senses, add elements of sights and sound.
A spinning prize wheel or even music. If it fits your theme, those sounds can draw people and go, what is going on over there? How about lights? Lights can make a huge difference. When you're going down that aisle of all bunch of 10 by 10 boots, the ones that are lit up are just going to stand out to you.
Try some led lights. Some backlit displays. There's so many options available to you today. How about taste and smell? So my...
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Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show?
Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look the best.
We Discuss:
How hiring a photographer can be a value add to your trade show - for everyone involved (organizers, vendors, attendees)What would a photographer do at a trade show? What type of photos should you expect to get from a trade show photographer? How can professional photos impact display and marketing pieces?How can headshots be used to drive booth traffic?LeShayne's Top Tips:
They say a picture is worth 1000 words - having photos from a successful event can help you promote your event in years to come - make sure the tools you have to market are professional, including the photos! Hire someone who has been to trade shows. Be clear on what you are looking for with a photographer, the expectations.LeShayne's Top Takeaways:
Hiring a professional photographer gives everyone involved in a trade show a "souvenir" - for the planners to use in marketing going forward, for the vendors to show off their presence at your trade show AND their booth, and for attendees to show where they have been to increase education/product knowledge for their own clients.** SPECIAL OFFER! **
Save 10% Discount on Trade show photography services - just mention Trade Show UniversityConnect with LeShayne Maddex:
[email protected]: tampabayheadshotsFB: TBHeadshotsCheck out our YouTube Channel https://www.youtube.com/@tradeshowuniversity
Get weekly tips and new info! Sign up for newsletter https://tradeshowu.biz
Find the trade show topic you need: https://tradeshowu.biz/episodes
Free 15-minute Discovery Call! Let's talk about your challenges! https://tradeshowu.biz/services
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement...
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Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events!
Watch this video on the Trade Show University YouTube Channel - and Subscribe!
https://www.youtube.com/@tradeshowuniversity
Nick Saban is known by some as the most successful second half coach in football history, because he knows how to make adjustments.
So that's, we're going to learn today is what does he do at halftime that you can learn about your trade shows and adjustments you can make and learn from him. So you could have an amazing show, not just the beginning of the show, but the end of the show as well.
Nick was recently interviewed and someone asked him, what is your key to success coming out from halftime? Especially there's times you're, you're dominated in the first half and how do you come back and end up winning time and time again.
1) You've got to have Good information.
That means you've got to have good data. You've got to be paying attention. What is happening when you're engaging with attendees? Are they reacting positively to the questions you are asking them? Which part of your booth are they being gravitated to? or are they not being drawn to your booth at all?
At some point you've got to Call timeout, get your team together. If it's a multi day show, it's at the end of that first day to make sure everyone is on board and you can find out what's going, what's working, what isn't, and how do you make those halftime adjustments?
2) You need to give assignments.
Everyone should have something that they're responsible for, for keeping track of, have one person whose assignment is where are people drawn to, where are they naturally walking up to in your booth? Who are they naturally walking up to? What kind of questions are working and which ones are not working? What things are people resonating with and which ones are they not? Are they loving your giveaways? You've got to give assignments to each person in your booth and have them responsible for paying attention So you can get good data good information.
3) You need to adjust what's not working and double down on what is just what's not working and double down on what is.
If something's not working, you got to mix it up, you got to have different people out front trying different things, adjusting your people, the literature, what is going on in your booth. Adjust the questions that you're asking people so that you can have better results. And if something's working, do more of it.
4) Change things up day two. Well, he, he didn't say change things up day two. That's me saying it. What he said was have a game plan ready to start the second half, even before the game. So he said, every coach has those. First, so many plays that they run at the beginning of a, of a game.
And you should have a set number of plays ready to run at the beginning of the second half. Now you may make adjustments and say, Oh, based on what we saw in the first half, we're not going to run this play these plays in the second half, but you got to have that in your back pocket so that you're not spending a whole lot of time trying to figure out what's next.
You could already have that game plan. And so by me saying change things up Day two. If you're in a multi day show, at the beginning of the second day, you completely change things up. Maybe you have different pull up banners, different display pieces or literature out. Maybe you have a completely...
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One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!
Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.
Tradeshow Hacks to Improve ROI
1. Tell people you are going
2. Exhibit with a plan and share the plan
3. Follow up and Speed wins
4. Stand out in a good way
Don’s top tips & takeaways:
Follow Up after a tradeshow. Otherwise don’t go.The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability.FREE Resources from Exhibit Associates:
Visit – https://www.exhibitassociates.com/insider
Contact Don Jalbert:
913-980-4166
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!I can help you get locked in for Success with an Expert Review!• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!• 30+ year Trade Show expert will review:o Designo Messagingo Goals & Metricso Engagement Questionso Attendee journey• Identify the Gaps and Opportunities you don’t even know exist!• And get you capturing more Qualified Leads than ever before• Visit Tradeshowu.biz/services
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
- Visa fler
