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This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks β unskippable ads playing... in your car.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
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Privacy & Opt-Out: https://redcircle.com/privacy -
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
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Saknas det avsnitt?
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This week β big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Tod chats with Jeremy Yang β co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction.
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β¨ Premium tools: Update Credit Card β’ Cancel
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
This week β you can now rent the very top of YouTube by the hourβ¦ The cost to advertise on Metaβs platform is up 14%... Busting a common myth about page titles and SEOβ¦ And the hack to remove Google's AI summaries that your mother will hate.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks.
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β¨ Premium tools: Update Credit Card β’ Cancel
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
This week β ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales.
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β¨ Premium tools: Update Credit Card β’ Cancel
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π Need help with your social media? Check us out: engageQ digital
π Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine.
How do companiesβ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptionsβor does it risk coming across as performative?
Thatβs the question tackled by Nick Bombaij and his co-author in a paper called βDoes Posting About Diversity and Inclusion Improve Engagement in Social Media?β
Their research spans five years and analyzes more than 3 million posts from nearly 300 brands, making it one of the most comprehensive studies on this topic.
He is an Assistant Professor of Marketing at the University of Amsterdam, and in todayβs weekly deep-dive episode, Tod speaks to him about his research.
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Get these exclusive benefits when you upgrade:
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
This week β the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Metaβs recent policy changes, including the removal of fact-checkers and relaxed content moderation standards.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Today, our Google Ads correspondent Jyll Saskin Gales tells us whatβs in store for Google Ads in the coming year.
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β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers β what 2025 has in store for the creator economy.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics β and it has nothing to do with ads.
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β¨ Premium tools: Update Credit Card β’ Cancel
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space.
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Get these exclusive benefits when you upgrade:
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β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system theyβve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.
If you want to check their platform out while you're listening, just go to PopularPays.com/podcast
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
A wrap-up of the most important developments in the world of digital marketing over the past five days.
β Take the survey
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And a lot more! Check it out: todayindigital.com/premium
β¨ Premium tools: Update Credit Card β’ Cancel
.
MORE
π Need help with your social media? Check us out: engageQ digital
π Rate and Review Us
π€ Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:
The new message asset allows WhatsApp messaging directly from ads.Google engaged audiences are automatically created for remarketing.Performance Max now offers asset group level reporting.Call ads are being discontinued, affecting service providers.Responsive search ads will replace call ads in the future.What do you think of our new schedule and Friday show format?
βTake our survey
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
π Need help with your social media? Check us out: engageQ digital
π Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!
βTake our survey
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Get these exclusive benefits when you upgrade:
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β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
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π Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess.
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GO PREMIUM!
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And a lot more! Check it out: todayindigital.com/premium
β¨ Premium tools: Update Credit Card β’ Cancel
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MORE
π Need help with your social media? Check us out: engageQ digital
π Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Kinsta: https://kinsta.com
Privacy & Opt-Out: https://redcircle.com/privacy - Visa fler
