Avsnitt
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David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.
A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.
Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.
They talked about:
🏙️ Why cities are now competing for nomads
🌐 The Rise of Internet Countries
🌱 How Reddit Keeps Subcultures Alive
🚀 How work is becoming borderless, not just remote
🛡️ Building safety nets for nomads (SafetyWing)
This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:
Part 1: https://theknowledge.io/sondrerasch-1/
Part 2: https://theknowledge.io/sondrerasch-2/
📜 Full transcript:https://theknowledge.io/sondrerasch-3/
📹 Watch on Youtube:https://youtu.be/t-8ZQWx3mLM
🗣 Mentioned in the show:👤 Connect with Sondre:Twitter: @SRasch | https://x.com/SRasch
Website: Safety Wing | https://safetywing.com/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.
Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.
We talked about:
🚀 How tackling challenges helps you grow in life and business
🧠 Why having unstructured time is key for big, creative ideas
🔄 Whether a truly stable career path even exists
💰 The power of taking risks and trying new things
🔍 How being transparent in marketing builds trust that lasts
📜 Full transcript:https://theknowledge.io/nevillemedhora-1/
📹 Watch on Youtube:https://youtu.be/1yP0JgFLSWU
🗣 Mentioned in the show:Noah Kagan https://noahkagan.com/
Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg
Gary Halbert https://thegaryhalbertletter.com/home/
Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi
Sam Parr https://x.com/thesamparr
House of Rave https://thehouseofrave.com
AppSumo appsumo.com
Facebook https://www.facebook.com/
The Hustle https://thehustle.co/
Google google.com
Ducati https://www.ducati.com/
KPMG kpmg.com
Bain https://www.bain.com/
McKinsey https://www.mckinsey.com/
Mayer Brown https://www.mayerbrown.com/
MTV https://www.mtv.co.uk/
ChatGPT https://openai.com/index/chatgpt/
Twitter / X x.com
TikTok tiktok.com
👤 Connect with Neville:Twitter / X: https://x.com/nevmed
Marketing SwipeFile: SwipeFile.com
Course: CopywritingCourse.com
Instagram: https://www.instagram.com/neville_medhora/
YouTube: https://www.youtube.com/kopywriting
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favourite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
Saknas det avsnitt?
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David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.
A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.
We talked about:
🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout
🤔 Mindset & Decisions – Priorities, big choices & challenges
🧠 Awareness & Focus – Attention, non-fixation & efficiency
🎨 Productivity & Structure – Creativity, discipline & idea management
📝 Writing & Self-Discovery – Process, organising & personal growth
🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment
📜 Full transcript:https://theknowledge.io/michaelashcroft-4/
📹 Watch on Youtube:https://youtu.be/wTfFtMnnAk0
🗣 Mentioned in the show:Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique
KPMG | https://kpmg.com/xx/en/home.html
Escape from Freedom | https://amzn.to/3PtObCp
Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm
NaNoWriMo | https://nanowrimo.org/
Jonny Miller | https://www.theknowledge.io/jonnymiller/
Luca Dellanna | https://www.theknowledge.io/lucadellanna/
Ergodicity | https://amzn.to/47TWBd8
Christine Carrillo | https://www.theknowledge.io/carrillo/
The Carbon Trust | https://www.carbontrust.com/
Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory
Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander
Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman
The Luck Factor | https://amzn.to/3PpX1Qe
Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation
Dzogchen | https://en.wikipedia.org/wiki/Dzogchen
Hooked | https://amzn.to/3PtSU5w
Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal
Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris
Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity
Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson
David Kadavy | https://www.theknowledge.io/kadavy/
Duolingo | https://www.duolingo.com/
Notion | https://www.notion.so/
James Altucher | https://en.wikipedia.org/wiki/James_Altucher
Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman
Paul Millerd | https://www.theknowledge.io/paulmillerd/
Pathless Path | https://amzn.to/3i4LF7J
Khe Hy | https://www.theknowledge.io/khehy-1/
Rules Aren't Real | https://www.theknowledge.io/issue68/
Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/
Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss
👤 Connect with Michael:X/Twitter: @m_ashcroft | https://x.com/m_ashcroft
Course: Alexander Technique | https://expandingawareness.org/courses/
Website: Expanding Awareness | https://expandingawareness.org/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with entrepreneur and writer Jonathan Goodman. Jon built the Personal Trainer Development Center ($35M+ rev), hosts the Obvious Choice podcast, and is the author of several books, including Viralnomics, and his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way.
They talked about:
💡 Standing out in a crowded industry
🔄 Developing leapfrog skills
⏳ Playing the long game in business and life
🎯 The power of focus and prioritisation
👨👩👦 How family amplifies success
💪 Building freedom through constraints
📜 Full transcript:theknowledge.io/jonathangoodman-2/
📹 Watch on Youtube:https://youtu.be/JL-ag5IcOOU
🗣 Mentioned in the show:The Obvious Choice (Book) | https://amzn.to/3X3eQsT
Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger
Ergodicity (Concept) | https://theknowledge.io/lucadellanna/
Luca Dellanna | https://twitter.com/@DellAnnaLuca
Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law
ChatGPT | https://openai.com/chatgpt
Perplexity AI | https://www.perplexity.ai/
First Principles Thinking | https://fs.blog/first-principles/
Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk
👤 Connect with Jonathan:Instagram: https://www.instagram.com/itscoachgoodman/?hl=en
Website: The PTDC | https://www.theptdc.com/
Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe
Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.
They talked about:
📚 The evolving role of books in modern life
🏛️ Creating custom libraries for celebrities
⏰ Finding time to read in a busy world
💫 The art of book curation
🧠 The power of monotasking
📱 Breaking free from digital distractions
📜 Full transcript:theknowledge.io/thatcherwine-2/
📹 Watch on Youtube:https://youtu.be/7bSXJa3ct2w
🗣 Mentioned in the show:Juniper Books | https://juniperbooks.com
Gwyneth Paltrow | https://en.wikipedia.org/wiki/Gwyneth_Paltrow
Shonda Rhimes | https://en.wikipedia.org/wiki/Shonda_Rhimes
The Twelve Monotasks | https://amzn.to/4hpRK85
For the Love of Books | https://amzn.to/4hkM27k
Kitchen Confidential by Anthony Bourdain | https://amzn.to/4hJWx3Z
Kurt Vonnegut | https://en.wikipedia.org/wiki/Kurt_Vonnegut
Slaughterhouse Five | https://amzn.to/413w6Az
Cat's Cradle | https://amzn.to/3Q5bu4C
Breakfast of Champions | https://amzn.to/433jVp9
The Quilted Giraffe Restaurant | https://en.wikipedia.org/wiki/The_Quilted_Giraffe
👤 Connect with Thatcher:Instagram: https://www.instagram.com/thatcherwine/
Website: https://www.thatcherwine.com/about
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason Co-founded RideJoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.
They talked about:
🚀 The realities of startup founding and pivoting
🤝 Navigating co-founder relationships
🌱 How early experiences shape entrepreneurial paths
💡 The power of focus in building successful businesses
🧭 Coaching founders through critical challenges
🚧 Choosing your path as a founder
📜 Full transcript:theknowledge.io/jasonshen-2/
📹 Watch on Youtube:https://youtu.be/j84a6-GuF18
🗣 Mentioned in the show:Stanford University | https://www.stanford.edu/about/
Y Combinator | https://www.ycombinator.com/about
Etsy | https://www.etsy.com/
Burning Man | https://burningman.org/about/about-us/
Boston University | https://www.bu.edu/admissions-overview/
Kelly Wilde Miller | https://kellywildemiller.com/
Ray Kurzweil | https://www.britannica.com/biography/Raymond-Kurzweil
Paul Graham | https://en.wikipedia.org/wiki/Paul_Graham_(programmer)
Jessica Livingston | https://en.wikipedia.org/wiki/Jessica_Livingston
Sam Altman | https://en.wikipedia.org/wiki/Sam_Altman
Christopher Columbus | https://www.britannica.com/biography/Christopher-Columbus
Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb
Richard Dawkins | https://en.wikipedia.org/wiki/Richard_Dawkins
NVIDIA | https://www.nvidia.com/en-us/
East India Trading Company | https://en.wikipedia.org/wiki/East_India_Company
Connect with Jason:
Twitter: https://x.com/JasonShen
Website: https://www.jasonshen.com/
The Path to Pivot: https://amzn.to/4iFFRfh
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. He’s the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.
They talked about:
📉 The cost of risk-taking
⚙️ How over-regulation kills innovation
🎲 How to make vision a team effort
📣 How populism hinders long-term success
💸 Luxury beliefs and the reality of prosperity
⚖️ How scarcity shapes our perception of prosperity
This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:
Part 1: *🎙️* Trust, Skills, and Winning Long-Term Games with Luca Dellana (Episode 129)
You can also check out Luca Dellanna's first appearance on The Knowledge Podcast here:
🎙️ Ergodicity and Decision-making with Luca Dellanna (Episode 59)
📜 Full transcript:theknowledge.io/lucadellana-2/
📹 Watch on Youtube:https://youtu.be/PxFiTDyvoi4
🗣 Mentioned in the show:FAANG | https://www.investopedia.com/terms/f/faang-stocks.asp
Michael Saylor | https://www.michael.com/
Berkshire Hathaway | https://www.berkshirehathaway.com/
Bitcoin | https://theknowledge.io/what-is-cryptocurrency/
Poverty and Prosperity | https://luca-dellanna.com/books/preorder
MicroStrategy | https://www.microstrategy.com/
Naval Ravikant | https://nav.al/
COVID | https://theknowledge.io/issue7/
Survivorship Bias | https://en.wikipedia.org/wiki/Survivorship_bias
European Union | https://european-union.europa.eu/index_en
Donald Trump | https://en.wikipedia.org/wiki/Donald_Trump
Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel
Per Bylund | https://perbylund.com/
Rob Henderson | https://www.robkhenderson.com/
Niels Hoven | https://www.nielshoven.com/
National Health Service | https://www.nhs.uk/
Eurozone | https://en.wikipedia.org/wiki/Eurozone
The Matthew Principle | https://en.wikipedia.org/wiki/The_rich_get_richer_and_the_poor_get_poorer
👤 Connect with Luca:Twitter: https://twitter.com/DellAnnaLuca
Website: https://luca-dellanna.com/about/
Latest Book: Winning Long-Term Games | https://amzn.to/3OQuD9T
Upcoming Book: Poverty and Prosperity | https://luca-dellanna.com/books/preorder
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jonathan Goodman, an author, entrepreneur, host, and a leading expert helping people grow and simplify their businesses. He is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. He is the author of multiple fitness and business development books, including Viralnomics, and has sold tens of thousands of copies of his books, training programs, and courses. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet.
They talked about:
🍂 The bittersweet beauty of writing
🌿 Creating the right environment for success
🌀 The power of strategic distractions
🔥 The importance of committing to your passion
🎯 The secret to becoming the obvious choice
🏆 Why simplicity wins in business
📜 Full transcript:theknowledge.io/jonathangoodman-1/
📹 Watch on Youtube:https://youtu.be/LY1oPJJb6a8
🗣 Mentioned in the show:Airbnb | https://news.airbnb.com/about-us/
Overwatch | https://overwatch.blizzard.com/
Dr. Gloria Mark | https://gloriamark.com/
The Informatics Lab | https://www.informatics.uci.edu/explore/faculty-profiles/gloria-mark/
University of California, Irvine | https://uci.edu/
The Attention Span | https://amzn.to/4gR7kZz
Candy Crush | https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en
NaNoWriMo | https://nanowrimo.org/about-nano
Reddit | https://www.reddit.com/
Amber Reynolds | https://www.theptdc.com/the-obvious-choice-podcast
Ren Jones | https://www.theptdc.com/the-obvious-choice-podcast
Goodhart’s Law | https://en.wikipedia.org/wiki/Goodhart's_law
Nathan Barry | https://nathanbarry.com/
Steve Thomas | https://en.wikipedia.org/wiki/Steve_Thomas_(ice_hockey)
Multiple Streams of Income | https://amzn.to/4fzwkDL
Robert G. Allen | https://www.simonandschuster.com/authors/Robert-G-Allen/8857
Napoleon Hill | https://en.wikipedia.org/wiki/Napoleon_Hill
Mike Doehla | https://mikedoehla.com/
Stronger U | https://strongeru.com/
The Obvious Choice | https://amzn.to/42eJ7IG
Charles Bell | https://nl-nl.facebook.com/charlesbellelitecoach/
John Ruhlin | https://johnruhlin.com/
Giftology | https://amzn.to/40wPohH
Penguin Books | https://www.penguin.com/
Gary C. Halbert | https://thegaryhalbertletter.com/home/
👤 Connect with Jonathan:Instagram: https://www.instagram.com/itscoachgoodman/?hl=en
Website: The PTDC | https://www.theptdc.com/
Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe
Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.
They talked about:
🌍 The role of books in shaping society
✨ The enduring legacy of books
🏛️ The power of curation
📖 The lost art of sitting with books
💻 How technology is reshaping our connection to books
❤️ Why physical books matter
📜 Full transcript:theknowledge.io/thatcherwine-1/
📹 Watch on Youtube:https://youtu.be/vaj9BD5lePE
🗣 Mentioned in the show:Alice in Wonderland | https://en.wikipedia.org/wiki/Alice_in_Wonderland_(2010_film)
Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos
Cicero | https://en.wikipedia.org/wiki/Cicero
Julius Caesar | https://en.wikipedia.org/wiki/Julius_Caesar
Socrates | https://en.wikipedia.org/wiki/Socrates
Van Gogh | https://www.vangoghmuseum.nl/en/art-and-stories/art/vincent-van-gogh
Juniper Books | https://juniperbooks.com/
TED Talk | https://www.ted.com/about
Gutenberg Printing Press | https://scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/incunabula/gutenberg/
The White Album by Joan Didion | https://amzn.to/3PqLb8Q
Proust and the Squid by Maryanne Wolf | https://amzn.to/40asBH6
Wuthering Heights by Emily Brontë | https://amzn.to/4h65ZhF
The Wheel of Time | https://amzn.to/4gKW8y6
Lord of the Rings | https://amzn.to/3W9W034
Jane Austen | https://en.wikipedia.org/wiki/Jane_Austen
The Squid and the Whale | https://amzn.to/4j4Xu8q
The Catcher in the Rye by J.D. Salinger | https://amzn.to/4fPFThK
Cat's Cradle by Kurt Vonnegu | https://amzn.to/3DIMmhc
A Gentleman in Moscow by Amor Towles | https://amzn.to/4h435Ko
Atomic Habits by James Clear | https://amzn.to/4j0rUZD
Why We Sleep by Matthew Walker | https://amzn.to/3DO6b71
Young Babylon | https://amzn.to/4abvcVy
👤 Connect with Thatcher:Instagram: https://www.instagram.com/thatcherwine/
Website: https://www.thatcherwine.com/about
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason cofounded Ridejoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.
They talked about:
✨ How consistency creates opportunity
🎭 The impact of cultural identity
🤸♂️ The discipline behind gymnastics
🏅 What sports teach us about strategy and resilience
🌟 The joy of purpose-driven projects
🔥 The power of self-imposed challenges
📜 Full transcript:theknowledge.io/jasonshen-1/
📹 Watch on Youtube:https://youtu.be/GszC7l6YVVA
🗣 Mentioned in the show:Future Stars Program | https://usagym.org/men/future-stars/
ADHD | https://www.nimh.nih.gov/health/topics/attention-deficit-hyperactivity-disorder-adhd
Simone Biles | https://en.wikipedia.org/wiki/Simone_Biles
Stephen Nedoroscik | https://en.wikipedia.org/wiki/Stephen_Nedoroscik
Levon Karakhanyan | https://www.linkedin.com/in/levon-karakhanyan-0841b437
Frederick Richards | https://en.wikipedia.org/wiki/Fred_Richard
Stanford University | https://www.stanford.edu/
Stephen Curry | https://en.wikipedia.org/wiki/Stephen_Curry
Michael Jordan | https://en.wikipedia.org/wiki/Michael_Jordan
Kobe Bryant | https://en.wikipedia.org/wiki/Kobe_Bryant
Tom Brady | https://en.wikipedia.org/wiki/Tom_Brady
George St-Pierre | https://en.wikipedia.org/wiki/Georges_St-Pierre
The Way of the Fight | https://amzn.to/400RO7U
👤 Connect with Jason:Twitter: https://x.com/JasonShen
Website: https://www.jasonshen.com/
The Path to Pivot: https://amzn.to/4iFFRfh
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. He’s the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.
They talked about:
🎯 Why success is a long-term game
🤝 The value of investing in people
📉 The limits of compounding success
💪 The power of long-term commitment
⏳ The importance of strategic time management
⚖️ The impact of asymmetric risk on decision-making
📜 Full transcript:theknowledge.io/lucadellana-1/
📹 Watch on Youtube:https://youtu.be/pLREjBC5Ir8
🗣 Mentioned in the show:Elon Musk | https://www.tesla.com/elon-musk
Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel
David Sacks | https://en.wikipedia.org/wiki/David_O._Sacks
PayPal | https://about.pypl.com/about-us/default.aspx
Winning Long-Term Games | https://amzn.to/3OQuD9T
J.D. Vance | https://www.vance.senate.gov/about/
Babak Nivi | https://www.linkedin.com/in/bnivi
AngelList | https://www.angellist.com/
James Clear | https://jamesclear.com/about
Warren Buffett | https://en.wikipedia.org/wiki/Warren_Buffett
AG1 | https://drinkag1.com/
Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb
👤 Connect with Luca:Twitter: https://twitter.com/DellAnnaLuca
Website: https://luca-dellanna.com/about/
Book: Winning Long-Term Games | https://amzn.to/3OQuD9T
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.
They talked about:
💎 The influence of privilege in our lives
🎯 Why we constantly redefine success
📊 How marketing tricks our minds
💸 The value of convenience over price
🧠 The power of framing in decision-making
🔧 The benefits of hard, low-paid jobs
📜 Full transcript:theknowledge.io/ariellejackson-1/
📹 Watch on Youtube:https://youtu.be/75UeMBWfMmw
🗣 Mentioned in the show:Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/
Starbucks | https://www.starbucks.com/about-us/
The Privilege Paradox | https://theknowledge.io/issue26/
Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/
Ogilvy | https://www.ogilvy.com/about
Coca-Cola | https://www.coca-cola.com/us/en
Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini
Influence, New and Expanded | https://amzn.to/3B2dVkR
Alchemy | https://amzn.to/3B1EMO1
Netflix | https://about.netflix.com/
Disney | https://movies.disney.com/all-movies
Amazon Prime Video | https://www.primevideo.com/
ESPN | https://www.espn.com/watch/
SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet
Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp
The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies
Superhuman | https://superhuman.com/
Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr
Volvo | https://www.volvo.com/en/
👤 Connect with Arielle:Twitter: https://twitter.com/hiiamArielle
First Round Review: https://review.firstround.com/articles/arielle-jackson/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Richie Brave, a presenter and broadcaster featuring on BBC 1xtra, BET, Channel 4 and more. He is an active voice in challenging social dynamics and speaking up for marginalised communities. He is also the host of 1Xtra Talks with Richie Brave that explores the realities of Black British identity and many other topics.
They talked about:
🎶 The influence of music on identity
🔄 The power of reinventing yourself
💪 Why second chances are important
🤔 The hidden forces behind youth behaviour
🤝 The transformative power of relationships
🌟 The truth about success
📜 Full transcript:theknowledge.io/richiebrave-1/
📹 Watch on Youtube:https://youtu.be/5FhkmgRhOpQ
🗣 Mentioned in the show:Elvis Presley | https://en.wikipedia.org/wiki/Elvis_Presley
The Beatles | https://www.thebeatles.com/
Motown | https://www.motownrecords.com/
Stormzy | https://en.wikipedia.org/wiki/Stormzy
Cadet | https://en.wikipedia.org/wiki/Cadet_(rapper)
Cognitive behavioral therapy (CBT) | https://en.wikipedia.org/wiki/Cognitive_behavioral_therapy
Deptford Township | https://www.deptford-nj.org/about-us
Shoe Zone | https://www.shoezone.com/AboutUs
The Black Joy | https://amzn.to/3Z0rIQM
University of Oxford | https://www.ox.ac.uk/about
University of Cambridge | https://www.cam.ac.uk/about-the-university
BBC | https://www.bbc.com/aboutthebbc
Meritocracy | https://theknowledge.io/issue26/
👤 Connect with Richie:Twitter: https://twitter.com/RichieBrave
Podcast: 1Xtra Talks with Richie Brave | https://www.bbc.co.uk/programmes/b00v9nqd/episodes/downloads
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Bob Gower, a consultant, speaker, and author. He is the Managing Director for Organisational Effectiveness at changeforce, and one of the world's most sought-after experts on high-performing teams. Bob has authored three books: Agile Business, Radical Alignment, and Getting to Hell Yes.
They talked about:
💖 The power of altruism
👔 What makes a great leader?
🧠 How to make your team more resilient
🚨 What happens when leadership goes wrong
🚩 The red flags of manipulative leadership
🏛️ The three pillars of effective leadership
📜 Full transcript:theknowledge.io/bobgower-2/
📹 Watch on Youtube:https://youtu.be/e9KO0rTJpJ8
🗣 Mentioned in the show:Tim Urban | https://waitbutwhy.com/
Inside the mind of a master procrastinator by Tim Urban | https://medium.com/@apoddar573/inside-the-mind-of-a-master-procrastinator-tim-urban-6e0f90907569
Albert Einstein | https://en.wikipedia.org/wiki/Albert_Einstein
E. O. Wilson | https://en.wikipedia.org/wiki/E._O._Wilson
The Social Conquest of Earth | https://amzn.to/491O892
GoFundMe | https://www.gofundme.com/c/about-us
Nicholas Christakis | https://sociology.yale.edu/people/nicholas-christakis
Radical Alignment | https://amzn.to/3CCABsl
Steve Jobs | https://www.apple.com/ph/stevejobs/
Elon Musk | https://www.tesla.com/elon-musk
Larry Ellison | https://www.oracle.com/corporate/executives/larry-ellison/
Theranos | https://en.wikipedia.org/wiki/Theranos
Elizabeth Holmes | https://en.wikipedia.org/wiki/Elizabeth_Holmes
Apple | https://www.apple.com/
Tuckman's stages of group development | https://en.wikipedia.org/wiki/Tuckman's_stages_of_group_development
Maslow's Hierarchy of Needs | https://www.simplypsychology.org/maslow.html
WeWork | https://www.wework.com/
Adam Neumann | https://en.wikipedia.org/wiki/Adam_Neumann
Kim Scott | https://kimmalonescott.com/
Just Work | https://amzn.to/3CCN3bp
👤 Connect with Bob:Website | http://bobgower.com/
Books:
Radical Alignment | https://amzn.to/3vNnNYX
Agile Business | https://amzn.to/476hvos
Getting to Hell Yes | https://amzn.to/3OgMlmM
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Wes Kao, an entrepreneur, coach, and advisor who writes a newsletter. She is the co-founder of Maven, an edtech company that raised $25M from First Round and Andreessen Horowitz. Previously, she co-founded the altMBA with Seth Godin. Wes now writes for over 300,000 operators across LinkedIn, Twitter, and Substack, coaches tech leaders, and teaches a 2-day intensive course on executive communication and influence.
They talked about:
🔗 How social media is redefining connection
💬 Why it’s good to disagree sometimes
🔥 The trap of chasing viral content
📝 How writing builds rigorous thinking
🧩 The danger of memetic ideas
🧭 The importance of being clear and decisive in leadership
📜 Full transcript:theknowledge.io/weskao-1/
📹 Watch on Youtube:https://youtu.be/GLQsGJsU-8o
🗣 Mentioned in the show:Seth Godin | https://theknowledge.io/why-seth-godin-is-eminem-in-a-suit/
altMBA | https://altmba.com/
Andreessen Horowitz | https://a16z.com/
Spiky point of view | https://www.weskao.com/blog/spiky-point-of-view-lets-get-a-little-controversial
ChatGPT | https://openai.com/index/chatgpt/
Wes Kao’s Blog | https://www.weskao.com/blog
Wikipedia | https://www.wikipedia.org/
Rick Rubin | https://en.wikipedia.org/wiki/Rick_Rubin
Substack | https://substack.com/
Nilay Patel | https://www.theverge.com/authors/nilay-patel
Decoder | https://www.theverge.com/decoder-podcast-with-nilay-patel
Maven | https://maven.com/
👤 Connect with Wes:Website: https://www.weskao.com/
LinkedIn: https://www.linkedin.com/in/weskao
Twitter: https://twitter.com/wes_kao
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Alan Stein Jr., a speaker, coach, and author. He spent 15 years working with top-performing basketball players (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant) and now teaches companies how to apply the same strategies in business. He is the author of Raise Your Game and Sustain Your Game, which offers proven strategies to improve both individual and organisational performance.
They talked about:
🏆 What makes a great coach
🤝 How team chemistry impacts success
🌟 The impact of working with the right people
🚀 Progress over perfection
⏳ The importance of consistent development
🎯 What is the true measure of success?
This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:
Part 1: 🎙️ Character, Accountability, and Coaching with Alan Stein Jr. (Episode 120)
📜 Full transcript:http://theknowledge.io/alansteinjr-2/
📹 Watch on Youtube:🗣 Mentioned in the show:ConstitutionDAO | https://www.constitutiondao.com/
Web3 | https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-web3
Crypto | https://theknowledge.io/what-is-cryptocurrency/
Julian Weisser | https://weisser.io/
OnDeck | http://www.ondeck.com/
Brandon Sanderson | https://www.brandonsanderson.com/
Kenneth C. Griffin | https://www.citadel.com/our-teams/leadership/kenneth-c-griffin/
GameStop | https://financhill.com/blog/investing/how-did-ken-griffin-make-his-money
Roaring Kitty | https://www.youtube.com/c/roaringkitty
Disney | https://thewaltdisneycompany.com/about/
Cabin | https://www.cabin.city/
FTX | https://www.ftx.com/
JPMorgan Chase & Co | https://www.jpmorgan.com/
Elon Musk | https://www.tesla.com/en_gb/elon-musk
Starbucks | https://www.starbucks.co.uk/about-us
COVID | https://theknowledge.io/issue7/
Bowling Alone | https://amzn.to/3UqHtio
👤 Connect with Jonathan:Twitter: https://x.com/JonathanHillis
Website: https://jonhillis.com/
Cabin: https://www.cabin.city/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://newsletter.theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Jonathan Hillis, founder of Cabin, a place for creators to gather together to work on exciting projects 'IRL'. Prior to founding Cabin, he was Director of Product, Shoppers, and Marketplace at Instacart.
They talked about:
🏛️ The collective power of Constitution DAO
📈 How internet trends shape financial markets
🔍 The role of law in decentralized finance
🕵️♂️ The consequences of digital pseudonymity
👤 The role of social media in shaping personal identity
🧑💻 The dangers of isolation in a technological world
This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:
Part 1: 🎙️ Innovation, Technology, and Human Connection with Jonathan Hillis (Episode 116)
Part 2: 🎙️ Networked Cities, Culture, and Democracy with Jonathan Hillis (Episode 119)
📜 Full transcript:theknowledge.io/jonathanhillis-3/
📹 Watch on Youtube:https://youtu.be/KxLULtrGtWg
🗣 Mentioned in the show:ConstitutionDAO | https://www.constitutiondao.com/
Web3 | https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-web3
Crypto | https://theknowledge.io/what-is-cryptocurrency/
Julian Weisser | https://weisser.io/
OnDeck | http://www.ondeck.com/
Brandon Sanderson | https://www.brandonsanderson.com/
Kenneth C. Griffin | https://www.citadel.com/our-teams/leadership/kenneth-c-griffin/
GameStop | https://financhill.com/blog/investing/how-did-ken-griffin-make-his-money
Roaring Kitty | https://www.youtube.com/c/roaringkitty
Disney | https://thewaltdisneycompany.com/about/
Cabin | https://www.cabin.city/
FTX | https://www.ftx.com/
JPMorgan Chase & Co | https://www.jpmorgan.com/
Elon Musk | https://www.tesla.com/en_gb/elon-musk
Starbucks | https://www.starbucks.co.uk/about-us
COVID | https://theknowledge.io/issue7/
Bowling Alone | https://amzn.to/3UqHtio
👤 Connect with Jonathan:Twitter: https://x.com/JonathanHillis
Website: https://jonhillis.com/
Cabin: https://www.cabin.city/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Sterling Crispin, a conceptual artist and software engineer known for his work in smart contracts, generative art, machine intelligence, and techno-sculpture. His creations have been showcased in prominent galleries and museums, including False Flag. Sterling's work has also garnered attention in esteemed publications such as the Denver Post, The Art Newspaper, and Art in America.
They talked about:
💻 The impact of technology on artistic expression
🖌️ How art became a matter of choice
🤖 The artist’s role in the age of AI art
💰 What makes art valuable?
✨ The importance of conceptual art
🔮 The future of artistic expression
📜 Full transcript:theknowledge.io/sterlingcrispin-1/
📹 Watch on Youtube:https://youtu.be/j5rhHO7RKkA
🗣 Mentioned in the show:Ray Kurzweil | https://www.thekurzweillibrary.com/
James Milmoe | http://www.jamesomilmoe.com/
Carnegie International | https://carnegieart.org/art/carnegie-international/
Andy Warhol | https://www.warhol.org/
Banksy | http://banksy.co.uk/
Pablo Picasso | https://www.pablopicasso.org/
Art Isn’t the Output | https://theknowledge.io/art-isnt-the-output-why-artists-shouldnt-fear-ai/
Midjourney | https://www.midjourney.com/
Marcel Duchamp | https://en.wikipedia.org/wiki/Marcel_Duchamp
Maurizio Cattelan | https://www.perrotin.com/artists/Maurizio_Cattelan/2
Willem de Kooning | https://en.wikipedia.org/wiki/Willem_de_Kooning
Yoko Ono | http://www.imaginepeace.com/
Painting for the Wind | https://www.moma.org/collection/works/289486
Long-Form Generative Art | https://www.tylerxhobbs.com/words/the-rise-of-long-form-generative-art
Vincent van Gogh | https://www.vangoghmuseum.nl/en/art-and-stories/art/vincent-van-gogh
Andy Warhol Foundation | https://warholfoundation.org/about/
Art Basel | https://www.artbasel.com/miami-beach?lang=en
Richard Dawkins | https://richarddawkins.net/
Future Tense | https://www.sterlingcrispin.com/future_tense.html
Flourish | https://www.sterlingcrispin.com/flourish.html
Point Break | https://www.imdb.com/title/tt0102685/
Marty McFly | https://en.wikipedia.org/wiki/Marty_McFly
👤 Connect with Sterling:Twitter: https://x.com/sterlingcrispin
Website: https://www.sterlingcrispin.com/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Liron Shapira, an entrepreneur and angel investor. He is the founder of Relationship Hero, a relationship coaching service with over 100,000 clients. He is also a technologist, rationalist, and serial entrepreneur, known for his sceptical views on crypto and other inflated startups. Currently, he hosts the Doom Debates podcast, which aims to raise mainstream awareness of AGI's imminent risks and build the social infrastructure for high-quality debate.
They talked about:
🧠 The bridge between rationality and belief
💼 How entrepreneurs find value in risk
⚠️ The danger of hype-driven startups
🍀 The role of luck in investment success
❌ Why optimism can lead to Web3 failures
🗣️ The Balaji effect on conversations
📜 Full transcript:theknowledge.io/lironshapira-1/
📹 Watch on Youtube:https://youtu.be/uP_vQZbDTJo
🗣 Mentioned in the show:LessWrong | https://www.lesswrong.com/
Eliezer Yudkowsky | https://www.lesswrong.com/users/eliezer_yudkowsky
Sequences | https://www.lesswrong.com/tag/sequences
Snapple | https://www.snapple.com/
Dan Ariely | https://danariely.com/
Predictably Irrational | https://amzn.to/3Nt7qKd
Paul Graham | https://paulgraham.com/
Relationship Hero | https://relationshiphero.com/
Quixey | https://en.wikipedia.org/wiki/Quixey
Ask.com | https://www.ask.com/
Alibaba.com | https://www.alibaba.com/
The Bloated MVP Test | https://medium.com/bloated-mvp/the-bloated-mvp-test-1f5b0770305f
Robin Hanson | https://theknowledge.io/robinhanson-1/
Fermi Paradox | https://en.wikipedia.org/wiki/Fermi_paradox
DoorDash | https://about.doordash.com/en-us/company
Starbucks | https://www.starbucks.com/about-us/
Cryptocurrency | https://theknowledge.io/what-is-cryptocurrency/
Coinbase | https://theknowledge.io/nfts-explained/
SpaceX | https://www.spacex.com/mission/
Stripe, Inc. | https://stripe.com/
Anduril Industries | https://www.anduril.com/mission/
Axie Infinity | https://axieinfinity.com/
Helium | https://www.helium.com/
LoRaWAN | https://www.thethingsnetwork.org/docs/lorawan/what-is-lorawan/
LongFi Solutions | https://www.longfisolutions.com/
Marc Andreessen | https://en.wikipedia.org/wiki/Marc_Andreessen
Andreessen Horowitz | http://a16z.com/
Chris Dixon | https://a16z.com/author/chris-dixon/
Blackrock | https://www.coindesk.com/tag/blackrock/
Balaji Srinivasan | https://balajis.com/
👤 Connect with Liron:Twitter: https://x.com/liron
Relationship Hero: https://relationshiphero.com/
Doom Debates Podcast: https://www.youtube.com/@DoomDebates
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations -
David speaks with Alan Stein Jr., a speaker, coach, and author. He spent 15 years working with top-performing basketball players (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant) and now teaches companies how to apply the same strategies in business. He is the author of Raise Your Game and Sustain Your Game, which offers proven strategies to improve both individual and organisational performance.
They talked about:
🏅 The role of mindset in athletic performance
⚖️ The power of consistency in achieving success
🚫 The consequences of poor company in sports and life
🏆 How success can lead to complacency
👥 Why great leaders embrace accountability
🎓 The coach’s role in maximising performance
📜 Full transcript:theknowledge.io/alansteinjr-1/
📹 Watch on Youtube:https://youtu.be/XH-jqA-bd18
🗣 Mentioned in the show:NCAA Division 1 (D1) schools | https://www.ncsasports.org/best-colleges/best-division-1-colleges
Elon University | https://www.elon.edu/u/about/
NBA | https://www.nba.com/news/about
Kevin Durant | https://en.wikipedia.org/wiki/Kevin_Durant
Brock Purdy | https://en.wikipedia.org/wiki/Brock_Purdy
Johnny Manziel | https://en.wikipedia.org/wiki/Johnny_Manziel
LeBron James | https://theknowledge.io/issue50/
Maverick Carter | https://en.wikipedia.org/wiki/Maverick_Carter
Ja Morant | https://www.nba.com/player/1629630/ja-morant/
Anthony Edwards | https://en.wikipedia.org/wiki/Anthony_Edwards_(basketball)
Baker Mayfield | https://en.wikipedia.org/wiki/Baker_Mayfield
Shaquille O'Neal | https://en.wikipedia.org/wiki/Shaquille_O'Neal
Kobe Bryant | https://en.wikipedia.org/wiki/Kobe_Bryant
Tiger Woods | https://en.wikipedia.org/wiki/Tiger_Woods
Stephen Curry | https://en.wikipedia.org/wiki/Stephen_Curry
Tom Brady | https://en.wikipedia.org/wiki/Tom_Brady
Brad Stevens | https://en.wikipedia.org/wiki/Brad_Stevens
Mike Krzyzewski | https://coachk.com/
Ryan Hawk | https://theknowledge.io/ryanhawk-1/
USA Basketball Men's Olympic Team |
https://www.usab.com/teams/5x5-mens-olympics
👤 Connect with Alan:Instagram: https://www.instagram.com/alansteinjr/?hl=en
Twitter: https://x.com/AlanSteinJr
Website: https://alansteinjr.com/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube: https://www.youtube.com/davidelikwu
📸 Instagram: https://www.instagram.com/delikwu/
🕺 TikTok: https://www.tiktok.com/@delikwu
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede
Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations - Visa fler
