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In this episode of the Woodpreneur Podcast, host Jenniger Alger interviews Ryan Moore from Urban Wood Company.
They discuss Ryan's journey into woodworking, the establishment of his business, and the unique challenges and successes he has faced.
The conversation covers the importance of sourcing and drying wood, the significance of team culture, and the impact of technology and trends in the woodworking industry. Ryan emphasizes collaboration over competition and shares insights on utilizing AI and other tools to enhance business operations.
Takeaways
Ryan's journey into woodworking began with a simple step stool for his daughter, leading to the establishment of Urban Wood Company as a one-stop shop for woodworking needs in Oklahoma City.Team culture and collaboration are fundamental to the company's success, with Ryan emphasizing the importance of educating customers about proper wood sourcing and drying techniques.Current woodworking trends like live edge and epoxy remain popular, while the company focuses on providing high-quality materials and services to local crafters.Ryan advocates for collaboration over competition in the wood industry, believing in the power of giving and working together to benefit the entire community.Technology and AI integration can significantly enhance efficiency in woodworking operations, helping business owners streamline their processes while maintaining their passion for the craft.Chapters
00:00 Introduction to Urban Wood Company
06:07 Sourcing and Drying Wood: The Urban Wood Approach
12:00 The Importance of Team and Culture in Business
18:05 Collaboration Over Competition in the Wood Industry
24:06 Connecting with Urban Wood Company
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Ryan at:
https://www.theurbanwoodco.com/
https://www.instagram.com/theurbanwoodco
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry.
Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and his insights on market trends for live edge slabs.
He discusses the importance of building a reliable brand, the innovations in his machinery, and the balance between work and personal passion. The conversation also touches on marketing strategies and the future of his business.
Takeaways
Jay transitioned from farming to woodworking and manufacturingHe engineered a flattening machine to solve a personal problemThe woodworking industry experienced a boom during the COVID pandemicBuilding a reliable brand is crucial for long-term successMarketing visibility is a key focus for Jay's business growthChapters
00:00 From Farming to Woodworking: Jay's Journey
03:00 Engineering a Solution: The Birth of a Business
06:00 Navigating the Boom: Challenges and Opportunities
08:59 Building a Brand: Manufacturing and Marketing Strategies
12:04 Market Trends: The Future of Live Edge Slabs
15:01 Understanding the Industry: Insights and Challenges
17:47 Innovations in Machinery: Features and Options
21:03 Balancing Work and Passion: The Woodworker's Dilemma
24:00 Future Plans: Expanding the Business
26:52 Visibility and Growth: Marketing Strategies for Success
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Jay at:
https://www.jointawood.com/
https://www.facebook.com/JointaWoodSlabSurfacers
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Saknas det avsnitt?
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Cody McKee of Mountain Milling Co. They discuss the company's evolution from a lawn care service to a sawmill operation specializing in Eastern Red Cedar. Cody shares insights into the challenges of running a family business, the operational bottlenecks they face, and the impact of market trends on their sales. The conversation highlights the unique properties of Eastern Red Cedar and its growing popularity in various applications, as well as the dynamics of working with family in a business setting.
Cody McKee discusses the unique properties of Eastern Red Cedar, the challenges of distribution and business growth, and innovative solutions for waste management. He emphasizes the importance of collaboration within the industry and shares insights on navigating the debt trap in small business. The conversation concludes with a focus on the company's core values of kindness and service to customers.
Takeaways
Mountain Milling Co. started as a lawn service in 2001 and transitioned to sawmilling with a Norwood sawmill in 2017.Eastern Red Cedar is prevalent in their area and considered invasive, but it's valued for its rot and bug resistance, making it a popular natural alternative to pressure-treated lumber.The family-run business divides key roles among members, with Cody handling marketing and sales while his brother manages finances.COVID-19 positively impacted the wood industry, boosting their sales due to increased local demand and favorable market conditions.The company prioritizes kindness and service over profits, focusing on building industry connections and avoiding debt traps for sustainable growth.Chapters
00:00 Introduction to Mountain Milling Co.06:40 Family Dynamics in Business13:24 Daily Operations and Responsibilities18:32 Cedar's Advantages Over Pressure-Treated Wood25:30 Collaborative Opportunities in the Industry30:41 Building Connections for Business Success35:42 The Heart of Mountain Milling Co.The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Cody at:
https://www.instagram.com/mountainmillingco/
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Rodney Jacobs from Unique Woods of the Northwest about the restoration of big trees in the Pacific Northwest and the collaborative efforts with the Coquille Tribe.
They discuss the ecological benefits of restoring these trees, the process of sawmilling, and the importance of creating local jobs and skills development. Rodney emphasizes the need for sustainable practices and the long-term vision required for forest restoration, highlighting the legacy that can be left for future generations.
Takeaways
Restoring big trees in the Pacific Northwest significantly benefits local ecosystems and addresses the genetic opportunity crisis caused by the loss of these ancient specimens.Collaboration with local tribes like the Coquille Tribe enhances restoration efforts by combining traditional knowledge with modern sustainable forestry practices.Sawmilling dying wood represents a sustainable practice that creates valuable products while supporting forest health and preventing waste.Diversity in forests, particularly through hardwoods rather than monoculture plantations, is crucial for ecosystem health, resilience, and long-term environmental benefits.Creating local jobs and skills development through forest restoration projects builds community capacity while fostering environmental stewardship and long-term thinking for future generations.Chapters
00:00 Restoring Big Trees in the Pacific Northwest
03:02 The Impact of Tree Restoration on Ecosystems
06:05 Collaboration with the Coquille Tribe
09:04 The Process of Sawmilling and Wood Restoration
11:49 Creating Local Jobs and Skills Development
15:03 The Importance of Sustainable Practices
17:57 The Future of Forest Restoration
21:01 Legacy and Long-Term Thinking
24:00 Final Thoughts and Call to Action
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Rodney at:
https://www.uniquewoodsnw.com/
https://www.instagram.com/uniquewoodsnw/?igshid=YmMyMTA2M2Y%3D
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In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes, and his marketing strategies, emphasizing the importance of quality content and consistency in social media engagement.
He discusses the challenges and rewards of balancing a part-time woodworking business with a full-time corporate job, sourcing urban wood, maintaining the integrity of wood pieces, and market trends affecting the woodworking industry. Viktor also reflects on scaling a hobby into a business and the potential for future growth while emphasizing the importance of community engagement.
Takeaways
Viktor has shifted focus from custom work to creating what he enjoys, finding that brands often pay more than individual customers for products.Growing a social media presence requires hard work, consistency, and adaptation to platform changes, with quality content being more important than chasing numbers.Instagram and Facebook are key drivers for sales in his business, with Viktor preferring to let his social media feed market itself rather than spending on advertising.Sourcing wood ethically, maintaining craftsmanship integrity, and understanding market trends are crucial for sustainability and business decisions in a competitive woodworking market.Balancing a part-time woodworking business with full-time employment requires careful time management, with future plans potentially involving a transition to focusing on woodworking full-time.Chapters
00:00 Introduction to The Stump Shop
01:18 Viktor's Business Evolution
04:06 Growing Social Media Presence
08:17 Monetizing Through Brands
11:36 Navigating Sponsored Content
15:58 Understanding Algorithm Changes
19:49 Marketing Strategies for The Stump Shop
24:30 Navigating the Balance of Business and Life
27:29 Sourcing and Working with Urban Wood
30:52 Trends in Woodworking and Market Challenges
35:01 Scaling a Hobby into a Business
39:30 Connecting with the Community and Future Plans
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Viktor at:
https://www.instagram.com/thestumpshop/
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of storytelling in his business and the need for diversification in uncertain economic times. The conversation also touches on unique projects, customer relationships, and strategies for future growth.
Takeaways
Daniel West transitioned from timber framing to live edge slabs, demonstrating the importance of business evolution.Diversification in services has been crucial for sustaining his business through economic fluctuations.Marketing remains his biggest challenge, with word of mouth being his most effective tool.Storytelling and emotional connections with the wood help Daniel engage customers and differentiate his products.Local economy support and personal customer relationships are foundational to his business model.Chapters
00:00 Introduction and Background of Daniel West
02:54 Transitioning from Timber Framing to Slabs
05:59 Current Business Landscape and Market Trends
09:02 Marketing Challenges and Strategies
11:58 Customer Engagement and Personal Branding
15:04 Unique Projects and Customer Stories
18:01 Future Challenges and Business Growth
20:59 Final Thoughts and Contact Information
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Daniel at:
https://www.bigassslabs.ca/
https://www.facebook.com/bigassslabs
https://www.instagram.com/bigassslabs/
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban wood.
Daniel discusses the importance of community, adaptability, and resourcefulness, and reflects on his recent acquisition of Pacific Coast Lumber. He emphasizes the need for long-term planning, knowledge sharing, and building strong industry relationships to support sustainable business growth.
Takeaways
Decide to commit fully—true momentum begins when you go all in.Collaboration over competition—supporting others lifts the entire industry.Innovation is key—pioneering new methods, like advanced wood drying, drives growth.Knowledge + community = sustainability—shared wisdom helps avoid common pitfalls.Scaling custom work requires strategy—growing a niche business demands creative revenue models.Chapters
00:00 — Introduction to Daniel Torres and His Journey
03:01 — The Decision to Go All In
06:06 — Collaborative Competition in the Urban Wood Industry
08:57 — Pioneering Techniques in Urban Wood Drying
11:46 — Understanding Species Variations in Urban Lumber
15:06 — Resourcefulness in Urban Wood Operations
18:09 — Acquiring Pacific Coast Lumber
21:01 — Honoring the Legacy of Urban Wood Sawmills
23:22 — Navigating Challenges in the Urban Wood Industry
25:50 — The Power of Knowledge and Community Support
27:29 — Entrepreneurship: Facing Doubts and Staying the Course
34:30 — Scaling Custom Work and Creating Sustainable Revenue Streams
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Danny at:
https://www.deadwoodrevivaldesign.com/
https://www.instagram.com/deadwoodrevivaldesign/?hl=en
https://www.facebook.com/deadwoodrevivaldesign
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In this episode of the Woodpreneur Podcast, host Jennifer Alger introduces the podcast’s new direction—highlighting sustainable practices, community empowerment, and innovation in woodworking. Guest Marji Medina, founder of It’s Not Trash, shares her inspiring journey from a childhood of salvaging materials to building a furniture business rooted in sustainability, affordability, and purpose.
Marji discusses how her Build-a-Bed model empowers customers to customize affordable furniture, and how she balances paying her team a living wage with staying financially sustainable. The conversation touches on reclaiming materials, creating accessible designs, and building a supportive work environment. She also emphasizes the importance of financial literacy and mentoring the next generation, all while staying true to her mission of conscious capitalism and community connection.
Takeaways
Marji Medina’s early experiences with salvaging materials laid the foundation for her sustainable furniture brand, It’s Not Trash.Her Build-a-Bed concept makes furniture affordable and customizable, bridging the gap between quality craftsmanship and accessibility.Marji prioritizes paying her staff a living wage, proving that ethical labor practices can coexist with smart business strategy.Community-based movements like “Buy Nothing” help reduce waste, showing how local initiatives can support global sustainability.Empowering young people through financial literacy and mentorship is central to Marji’s mission of driving systemic change through business.Chapters
00:00 – Introduction to the New Era of Woodpreneur Podcast
01:04 – Marji’s Journey: From Trash to Treasure
04:02 – The Evolution of Furniture Design and Sustainability
09:52 – The Middle Ground: Affordable Quality Furniture
13:04 – Community and Conscious Capitalism
18:03 – The Joy of Woodworking and Creative Fixing
22:22 – Designing Affordable Furniture
25:09 – Innovative Business Model: Build-a-Bed
31:11 – Balancing Employee Welfare and Business Profitability
39:06 – Empowering the Next Generation Through Financial Literacy
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Marji at:
https://itsnottrashdesigns.com/
https://www.instagram.com/itsnottrash/
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In this episode of the Woodpreneur Podcast, new host Jennifer Alger talks with Brendan Vande Kamp of Logs to Lumber about his unexpected entry into sawmilling and how he grew his business. They cover the shift from live edge slabs to dimensional lumber, the value of investing in better tools, and new revenue streams like cabin building. Brendan also shares insights on branding, certification, and building community through collaboration and knowledge-sharing.
Takeaways
Brendan Vande Kamp’s sawmilling journey began unexpectedly, but his willingness to adapt and invest in better equipment transformed Logs to Lumber into a successful, multi-faceted business.The shift from live edge slabs to dimensional lumber reflects changing market demands, and tools like edgers help small sawmillers scale production efficiently.Brendan has found success in cabin construction, not only by offering customized builds with dovetail jigs but also by connecting personally with clients—turning each project into something meaningful.Certification plays a key role in building trust within the sawmilling industry, while branding and marketing (especially through social media and Google reviews) are essential for growth.The woodworking community thrives on collaboration and knowledge-sharing—Brendan encourages aspiring sawmillers to find their niche, engage with others, and never stop learning.Chapters
00:00 – Introduction to the New Era of Woodpreneur Podcast
01:23 – Brendan’s Journey into Sawmilling
05:02 – The Evolution of Logs to Lumber Business
06:16 – Branding and Value Addition in Woodworking
07:58 – Shifting Focus: From Live Edge to Dimensional Lumber
10:52 – Innovations in Sawmilling: The Edger Experience
14:22 – Building Cabins: A New Revenue Stream
19:46 – Creating Custom Dovetail Jigs for Cabin Construction
25:14 – The Importance of Certification in Sawmilling
26:08 – Understanding Business Splits and Service Levels
29:41 – Sourcing Logs and Customization in Cabin Building
32:41 – Community Engagement and Personal Touch in Projects
35:12 – Marketing Strategies for Sawmilling Businesses
37:12 – Knowledge Sharing and Community Support
41:24 – Key Takeaways for Aspiring Sawmillers
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
Connect with Brendan at:
https://www.logtolumberva.com/about
https://www.instagram.com/Logtolumber
https://www.facebook.com/LogtoLumber/
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In this episode of the Woodpreneur podcast, host Jennifer Alger introduces the new direction of the show, focusing on the sawmill and woodworking community. She interviews Sims Acuff, founder of Eutree, who shares his journey from starting a tree service to transitioning into the lumber business. The conversation covers the challenges of business growth, the importance of investing in equipment, and innovations in lumber processing technology. In this conversation, Sims Acuff discusses the advancements in wood processing technology at Eutree, the diverse product offerings, and the challenges faced in the urban wood industry. He highlights the shift in market dynamics towards engineered products and the need for local sawmills to adapt to remain competitive. Sims emphasizes the importance of innovation in equipment to support smaller mills and shares insights for aspiring entrepreneurs in the wood industry.
Takeaways
Jennifer Alger hosts the Woodpreneur Podcast, where Sims Acuff shares his journey transforming a tree service into Eutree, an urban wood utilization business focused on sustainability.
Cash flow management and strategic equipment investment are critical challenges for small wood businesses, with Sims emphasizing the importance of maintaining some debt for growth.
Innovative technologies like Woodflow's modular design and the Smart Stacker have helped Eutree streamline operations, reduce labor costs, and respond flexibly to market demands.
The wood industry is shifting toward engineered products, creating competitive challenges for local sawmills that require adaptation and innovation to remain viable.
Aspiring wood entrepreneurs should approach the sawmill business cautiously, with collaboration and innovation being essential strategies for overcoming industry challenges.
Chapters
00:00 Welcome to the Woodpreneur Podcast
01:01 Sims Acuff and the Eutree Journey
04:44 Transitioning from Tree Service to Lumber Business
10:09 Challenges in Business Growth and Cash Flow
12:33 Investing in Equipment for Growth
17:31 Innovations in Lumber Processing Technology
21:57 Innovations in Wood Processing Technology
25:12 Product Range and Customization at Eutree
28:45 Challenges in the Urban Wood Industry
31:34 Market Dynamics and Competition
38:01 Future of Local Sawmills and Decentralization
44:09 Advice for Aspiring Wood Industry Entrepreneurs
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
To join a network of woodpreneurs: See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
Connect with Sims Acuff at:
https://www.eutree.com/
https://www.facebook.com/Eutree/
https://www.instagram.com/eutree/
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In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lumber industry, from salvaging materials to crafting custom furniture, which remains his core passion. Seth emphasizes the power of storytelling in marketing and highlights the deep sense of loyalty and connection within his team, whom he considers family. He also discusses how the business adapted during the pandemic, maintained a commitment to high-quality craftsmanship, and fostered collaborative relationships with architects and designers. The episode concludes with insights into future goals, including expanding marketing efforts, strengthening community impact, and continuing to create meaningful, sustainable products.
Top Takeaways:
Long-term business growth stems from resilience, adaptability, and continuous leadership development.Storytelling is essential for connecting customers to the value and mission behind each product.The urban lumber industry offers unique creative potential but comes with technical challenges.A strong, loyal team and a commitment to craftsmanship are central to Urban Lumber’s success.Community involvement and strategic collaboration shape the company's evolving vision.Chapters
00:00 — Introduction and Growth Journey
02:59 — Navigating Challenges and Opportunities
05:51 — Leadership Evolution and Team Dynamics
09:01 — Product Focus and Unique Experiences
12:00 — Marketing Strategies and Storytelling
14:53 — Day-to-Day Operations and Future Vision
17:48 — Achievements and Impact on the Community
21:00 — Creative Collaborations and Design Process
23:58 — Final Thoughts and Future Directions
You can connect with Seth at:
https://urbanlumber.co/
https://www.instagram.com/urbanlumberco
https://www.facebook.com/UrbanLumberCo/
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
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Steve and Jennifer analyze the evolving lumber and sawmill industry on this Woodpreneur Podcast episode, spotlighting emerging opportunities from tariffs and the power of collaboration. Jennifer outlines strategic steps for small producers—from inventory building to cooperative models—while highlighting the urban wood sector's growth potential. The discussion champions local resource utilization as a win for economic and environmental sustainability.
Key Takeaways
Tariff Advantages: New policies create prime opportunities to promote domestic wood products
Collaborative Growth: Unified industry efforts yield greater success than solo ventures
Waste Reduction: Addresses the paradox of wasted local wood amid lumber imports
Proactive Preparation: Small producers should stockpile inventory and explore cooperatives
Localized Benefits: Urban wood utilization strengthens community economies and ecosystems
Chapters
00:00 Industry Snapshot & Tariff Impacts
10:03 Collaborative Strategies for Growth
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
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On the Woodpreneur Podcast, Steve Larosiliere and Jennifer Alger interview Zach Bancroft of 805 Woodworks about his transition from antique dealing to custom furniture making. Zach discusses developing his craft style, material sourcing, and the vital role of word-of-mouth marketing. He shares candid insights about pandemic-era business struggles, mental health challenges, and his passion for creating sustainable, heirloom-quality furniture in today's disposable culture. The conversation covers customer education strategies, production scaling, local collaborations, and balancing creative work with business growth.
Key Takeaways
Career Evolution: Zach transitioned from antique dealing to custom furniture, adapting his style based on customer needs.
Business Challenges: He faced significant hurdles during the pandemic, including layoffs and mental health struggles.
Sustainability & Craftsmanship: Zach advocates for heirloom-quality furniture and a shift away from disposable consumer culture.
Customer Education: Effectively marketing handmade products requires time, online showcases, and finding the right audience.
Growth Strategies: Scaling production, local collaborations, and balancing creativity with business logistics are key to future success.
Chapters
00:00 The Origins of 805 Woodworks
02:57 Crafting a Unique Style
05:54 Sourcing Materials and Building Relationships
08:45 Navigating Business Challenges and Mental Health
12:05 The Comeback Journey
14:59 The Value of Heirloom Furniture
17:55 Sustainability and Consumer Mindset
20:58 Finding the Right Customers
23:43 The Cost of Customer Education
24:41 Building the Mantle Business
26:44 Challenges in Scaling Production
32:52 Exploring Collaborative Opportunities
37:55 Finding Balance and Future Growth
You can connect with Zach at:
https://www.instagram.com/805woodworks/
https://www.805woodworks.com/
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
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In this episode of the Woodpreneur podcast, hosts Steve Larosiliere and Jennifer Alger interview Nick Mooers from Maverick Sawmill. They discuss the growth of Nick's business during the pandemic, exciting projects, including a massive walnut table, and the development of a new shop to enhance operational efficiency. Nick shares insights on leadership, industry trends, and the balance between raw and finished products. The conversation also touches on marketing strategies for high-end builds and the importance of relationships in the luxury market.
Takeaways
The pandemic drove significant growth in home renovation projects and woodworking demandMaverick Sawmill specializes in oversized walnut pieces and has developed a unique 50/50 balance between raw and finished productsNick emphasizes the critical importance of team dynamics, leadership, and relationship buildingA new shop is being developed to enhance operational efficiency and support business growthEpoxy projects and home and garden shows have emerged as important trends in the woodworking industryChapters
00:00 Introduction to Maverick Sawmill
01:00 Business Growth During the Pandemic
02:40 Exciting Projects and New Shop Development
05:19 Operational Success Factors
09:51 Leadership and Team Dynamics
11:06 Industry Trends and Innovations
13:12 Balancing Raw and Finished Products
15:18 Investments in Machinery and Efficiency
19:01 Future Plans and Moving Challenges
20:24 Marketing Strategies for High-End Builds
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can connect with Nick at:
https://www.instagram.com/mavericksawmill/
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In this episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger interview Chris Hitchcock from Coyote Custom Woodwork. Chris shares his journey as a self-taught woodworker, discussing his passion for creating unique pieces and the challenges he faces in the industry. He emphasizes the importance of networking and word-of-mouth referrals in building his client base, as well as the satisfaction he derives from his craft. The conversation also touches on current trends in woodworking materials and Chris's aspirations for future growth in his business.
Takeaways
Chris began his woodworking journey as a self-taught craftsman, starting around 2015Networking and word-of-mouth referrals are crucial for building a successful woodworking businessWalnut remains his favorite wood to work with, despite changing industry trendsCreative satisfaction stems from the hands-on process of building unique piecesChris is focused on business growth and overcoming challenges in the woodworking industryChapters
00:00 Introduction to Coyote Custom Woodwork
02:04 The Journey of a Self-Taught Woodworker
05:57 Identifying Ideal Clients and Building a Network
09:58 Creative Challenges and Overcoming Obstacles
13:59 Trends in Woodworking and Material Preferences
18:04 Business Growth and Future Aspirations
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can connect with Chris at:
https://www.instagram.com/coyotewoodwork/
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere introduces new co-host Jennifer Alger, a seasoned professional in the wood industry. They discuss Jennifer's extensive experience, the importance of collaboration in the urban lumber sector, and the launch of AncesTREE, an innovative inventory management software. Steve shares his transition to focusing on designers and builders, emphasizing the need for community and support in the woodworking industry. The episode concludes with a look at the podcast's future and the exciting developments.
Takeaways
Jennifer Alger brings extensive experience to the Woodpreneur Podcast as a seasoned wood industry professionalAncesTREE emerges as an innovative inventory management solution for the woodworking industrySteve is strategically transitioning to focus more on designers and buildersCollaboration and community-building are highlighted as crucial elements in the urban lumber sectorThe podcast demonstrates a commitment to evolving and exploring new opportunities in woodworkingChapters
00:00 Introduction to the New Era of Woodpreneur Podcast
04:14 Jennifer's Journey in the Wood Industry
08:51 Steve's Transition and New Ventures
12:22 Collaborative Opportunities in the Urban Lumber Industry
15:18 AncesTREE: Revolutionizing Inventory Management
18:22 Looking Ahead: Future of the Podcast and Community
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can connect with Jennifer at:
https://www.instagram.com/jenniferlynnalger/
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In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Juan Bruera from Reclaimed Wood Source. Juan shares his journey from construction to entrepreneurship, discussing how he built his reclaimed wood business. The conversation covers business operations, family-work balance, material sourcing, and digital marketing strategies, highlighting how creating engaging content and building community relationships have contributed to his success.
Key Takeaways:
Juan's journey into reclaimed wood began with construction experience and grew through his passion for recycling materials and preserving history.Building a successful reclaimed wood business requires balancing multiple operations, from sourcing and production to marketing and sales.The unique value of reclaimed wood comes from its history and character, though this makes it more expensive due to labor-intensive sourcing and preparation.Digital marketing, particularly through social media and blogging, plays a crucial role in business growth and customer engagement.Creating engaging content and building community relationships are essential for long-term business success in the reclaimed wood industry.Chapters:
00:00 The Journey Begins: From Construction to Reclaimed Wood
09:15 Building a Business: Operations and Growth
13:38 Vision and Reality: Reflecting on Progress
19:06 Family and Business: Balancing Priorities
22:19 Sourcing Materials: The Story Behind the Wood
26:32 Exploring the Hutterite and Mennonite Communities
28:22 Insights from Reclaimed Wood Projects
29:12 Navigating Google AdWords Challenges
30:28 Leveraging Social Media for Business Growth
31:52 The Importance of Blogging for Visibility
34:02 Creating Engaging Content and Community Building
37:34 Maximizing YouTube and Video Marketing Strategies
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can connect with Juan at:
https://reclaimedwoodsource.com/
https://www.instagram.com/reclaimedwoodsource/?hl=en
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In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in closet design, and her creative process in delivering high-end, customized storage solutions. The conversation highlights the importance of referrals, the luxury market's demands, and the personal touch she brings to each project.
Key Takeaways
Katie Nagji successfully transitioned from a corporate position in New York to establishing her own business in Austin, TexasHer business thrives primarily through referrals and focuses on high-end, custom millwork for various storage spacesCurrent trends in closet design are shifting towards more luxurious and colorful optionsHer creative process involves extensive client interaction and mood board developmentShe has developed effective strategies for managing client relationships and budget discussions while maintaining high-quality standards.Chapters
00:00 The Origin of Swann Closet Design
03:07 Transitioning to a New Market
06:08 Trends in Closet Design
09:04 Building a Client Base
12:07 The Creative Process
14:56 Navigating Client Relationships
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
Connect with Katie at:
https://www.swannclosetdesign.com/
https://www.instagram.com/austinclosetdesign/
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Christopher Anderson from Saltwater and Sawdust Woodworks. Christopher shares his inspiring journey from military service to starting a woodworking business. He discusses the challenges of pricing, the evolution of his projects, and the critical role of community and social media in building his brand. Christopher highlights the value of learning through diverse projects and emphasizes the importance of cultivating strong client relationships in the woodworking industry. The conversation also explores marketing strategies and the potential of referral programs to boost business growth.
Takeaways
Christopher transitioned from military service to woodworking, starting with cutting boards and evolving into custom furniture.Social media, especially YouTube, has been essential for marketing and brand growth.Pricing remains one of the biggest challenges for small woodworking businesses.Building strong client relationships leads to repeat business and referrals.Community engagement and referral programs are effective for expanding the client base.Chapters
00:00 - Introduction to Saltwater and Sawdust Woodworks
02:15 - The Journey from Military to Woodworking
04:19 - Navigating Business Challenges and Pricing
06:47 - Popular Products and Unique Projects
09:20 - Investments and Exciting Achievements
13:21 - Overcoming Challenges in Custom Requests
16:24 - The Role of Social Media in Woodworking
18:18 - Understanding the Craft and Client Expectations
21:11 - Learning and Growth Through Diverse Projects
24:07 - Marketing Strategies for Growth
30:41 - Referral Programs and Client Engagement
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can contact Christopher at:
https://www.saltwaterandsawdustwoodworking.com/
https://www.instagram.com/saltwater_and_sawdust/
https://www.facebook.com/TheAndersonWoodshop
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Joe Trave from Village Handcrafted, who shares his inspiring journey from building furniture in his backyard to managing a thriving manufacturing operation. Joe discusses the challenges of scaling his business, the importance of craftsmanship, and the future of American manufacturing. He highlights the necessity of obsessing over quality, navigating economic difficulties, and the hustle required to thrive in the woodworking industry. The conversation also explores the impact of policies on business growth, the need for vocational training to address workforce shortages, and the importance of apprenticeship programs to nurture future talent.
Takeaways
Joe began building furniture in his backyard and pivoted to cabinetry after recognizing market challenges.Village Handcrafted grew from $200,000 to $5 million in sales, emphasizing quality and craftsmanship.Policies, including tax breaks and tariffs, are critical in supporting American manufacturing.Vocational training and apprenticeship programs are essential for addressing the skilled labor shortage.Scaling a business requires balancing quality of life, business demands, and adaptability to economic shifts.Chapters
00:00 - The Journey of Village Handcrafted
09:57 - Scaling the Business
20:10 - Navigating Challenges and Growth
29:59 - The Future of American Manufacturing
37:55 - Creating a Pipeline for Future Talent
43:57 - The Misconceptions of Custom Pricing
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can contact Joe at:
https://villagehandcrafted.com/
https://www.instagram.com/village_handcrafted/
https://www.facebook.com/Villagehandcraftedcabinetry/
- Visa fler
