Avsnitt
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Be honest—have you ever thought this?
“My GM doesn’t care about wellness.”
“All they see is numbers.”
“They say there’s no budget—every time.”
You’re not alone. I used to think that too. Until I realized I was presenting my ideas the wrong way.
Here’s the truth: Your GM and owners do care about wellness—but you’re making it hard for them to say yes.
Have you ever brought an idea to leadership, convinced it would improve guest experience, only to hear, “No budget”?
Did it feel like you have hit a brick wall—like no matter what you say, the answer is always ‘no’?
And did you walk away thinking, “They only care about profits?”
What if I told you that wasn’t true?
In this episode, I’ll show you:
→ The real reason wellness ideas get shot down—and how to fix it.
→ How to make wellness a painkiller, not a nice-to-have.
→ The simple shift that gets leadership to ask you for solutions.
By the end, you’ll know exactly how to flip the script—so instead of fighting for wellness, you’re leading the conversation._______
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Ever feel like your GM, owner, or even guests just don’t get wellness?
You’re not alone.
Many wellness directors, practitioners, and boutique hotel owners struggle with this exact frustration. But what if the problem isn’t that they don’t get wellness—but that we aren’t positioning it in a way that makes sense for them?
In this episode, I break down:
→ Why thinking they don’t get it is holding you back (and what to do instead).
→ How to align your wellness offering with your hotel's bigger business objectives.
→ The one key metric that shifts wellness from an afterthought to an asset.
By the end of this episode, you’ll know:
→ Why your GM or owner actually does care about wellness (even if it doesn’t seem like it).
→ How to reposition your wellness concept so it becomes a must-have, not a nice-to-have.
→ The simple mindset shift that will change how you approach wellness in hospitality.
When we stop expecting others to just get it and instead take the time to understand their world, their priorities, and their business—that’s when they start listening to us.Seek to understand first, then seek to be understood.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Saknas det avsnitt?
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Ever caught yourself thinking, “I want my wellness concept to be like so and so?”
You’re not alone.
But what if I told you that blindly following someone else’s success formula could actually set you up for failure?
Today, I’ll break down the "I Want to Be Like..." Syndrome—why it happens, how it holds you back, and what to do instead.
In my 20+ years in the wellness and hospitality industry, I’ve seen this play out time and time again—boutique hotel owners and wellness leaders wanting to replicate the success of big brands without questioning if it actually fits their own vision, market, or guest needs.
I’ve even been guilty of this myself.
But here’s the harsh truth: what worked for them at their chapter 25 won’t necessarily work for you at your chapter one.
There’s a psychological reason for this too. In his book Pre-Suasion, Robert Cialdini explains how we naturally defer to authority.
We see a brand as an industry leader, and we assume that everything they do must be right—even when it doesn’t make sense for our business. This mindset can be dangerous, especially when we stop questioning, innovating, and tailoring wellness concepts to fit our own unique market.
In today's episode, you'll discover:
→ Why wellness leaders and hotel owners fall into the “I Want to Be Like…” trap.
→ The three common profiles of people who struggle with this syndrome (and how to break free).
→ How to balance inspiration with critical thinking so you don’t repeat another brand’s mistakes.
By the end of this episode, you’ll know exactly why you’re drawn to a brand you consider authority and you’ll be able to pre-empt your urge to defer your critical thinking criteria to them.________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Most boutique hotel owners and wellness leaders start with a clear vision for their wellness offering.
✔️ You’ve invested in expert consultants.
✔️ You’ve designed a stunning space.
✔️ You’ve created a wellness concept that feels just right.
So why does it still feel like something is missing?
In this episode, I’ll break down why your wellness reality doesn’t align with your vision—and the exact steps to bridge that gap.
After working with boutique hotels and wellness leaders around the world, I’ve seen this pattern repeat itself:
You’ve done all the right things—hired the right people, worked with top designers, invested in a strong brand—but when it comes to execution? Something isn’t working.
And here’s why:
Most wellness leaders underestimate the jump between where they are and where they want to be. They focus on the idea, but not on the execution.
And the biggest reason this happens? The wrong people, in the wrong roles, trying to drive the bus.
Jim Collins talks about this in Good to Great—the importance of getting the right people on the bus, the wrong people off, and the right people in the right seats.
But it doesn’t stop there. Many wellness leaders also try to skip key steps, going straight from vision to full execution without testing or refining.
In today's episode, you'll discover:
→ Why your wellness offering doesn’t reflect the vision you started with—and what’s causing the disconnect.
→ How to ensure you have the right team in the right roles to bring your vision to life.
→ Why launching and refining as you go is far more effective than waiting for perfection.
By the end of this episode, you’ll know exactly what’s missing between your vision and reality—and how to finally close that gap.________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Are plant-based ingredients the future of wellness in hospitality?
From skincare to scent design, plant-based formulations are transforming the wellness industry—but with that comes challenges like greenwashing, sustainability, and sourcing the right ingredients. In this episode, I sit down with Jimm Harrison, founder of the Phytotherapy Institute, to uncover what it really takes to integrate plant-based wellness into hospitality.
There is no doubt that plant-based wellness is booming, but there’s a gap between demand and understanding.
Hotels, spas, and wellness leaders want to go ‘all-natural,’ but without the right knowledge, they risk falling into the trap of marketing hype, poor-quality products, and unsustainable choices.
In today's episode, you'll discover:
→ The truth about plant-based skincare, scent design, and wellness ingredients—what works and what’s just marketing.
→ The biggest pitfalls of ‘wellness washing’ and how to ensure your products and practices are truly sustainable.
→ How hospitality leaders can create an unforgettable wellness experience that extends beyond the spa.
By the end of this episode, you’ll know how to spot marketing hype, make plant-based wellness work in real life, and use scent, skincare, and design to craft meaningful guest experiences.________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
“Wellness feels so expensive to do properly.”
Sound familiar?
In today’s episode I talk about the conundrum many boutique hotel owners face – the expense of running wellness facilities.
If you're a boutique hotel owner and wellness is an important part of what you offer your guests, you've probably thought "wellness is just so expensive to do right."
And you're not wrong - wellness can be incredibly expensive to do. But what if I told you that the real problem isn't the cost of doing wellness, but how it's structured?
In today's episode, you'll discover:
→ Why comparing the cost of wellness to other hotel operations like F&B might change your perspective on expenses.
→ How confining wellness to just your spa facility is limiting your revenue potential.
→ A simple way to measure wellness that could transform it from feeling like an expense into becoming your key revenue driver.
By the end of this episode, you'll understand exactly what's making wellness feel so expensive for you, and the three simple steps you can take to fix that.________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Is the Wellness Asset Academy the right fit for you?
That’s what we’re diving into in today's session.
Most wellness departments contribute less than 8% of hotel revenue—but what if they could do more? What if they could match Rooms and F&B as a key revenue stream?
Let me put it another way.
Most wellness leaders earn less than $50K—but what if they could do more? What if they could match what the Directors of Rooms and F&B taken home?
How?
By making wellness an equal if not bigger revenue contributor as Rooms and F&B?
Join me as I share:
1️. Why wellness often struggles to deliver results in hotels.
2️. The 7-step ESSENCE framework to turn wellness into a true asset.
3️. How wellness leaders can create offerings that contribute up to 30% of total revenue.
This session is for wellness directors and hotel leaders who are ready to stop settling for “good enough” and start building something exceptional.
You are who I've designed the Wellness Asset Academy for. -
“I want to invest in wellness, but I have no budget for it.”
Sound familiar?
In today’s episode I talk about the hidden trap in the hotel wellness world: the ‘no budget’ problem.
You’ve spent millions on a stunning wellness facility, yet when it comes time to invest in actual strategies, you’re left with little to no money to make wellness work.
It’s the reason wellness proposals die on the desk—and today I’d like to show you how to fix it.
In today’s episode, I’ll share:
→ The reason “no budget” is more expensive than having one—it’s costing you in lost revenue, staff churn, and missed guest satisfaction.
→ The myth that wellness only makes up a tiny fraction of revenue—and how adopting one simple rule can flip that script overnight.
→ Why the 3% rule (or any well-defined budget framework) is the only way to stop hoping for results and start generating them—and how my ESSENCE framework brings that 3% to life.
By the end of the episode, you’ll know the cost of doing nothing, the value of setting a realistic budget, and exactly how you can implement these steps to transform your hotel’s wellness offering.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Ever wondered why some boutique hotels thrive with wellness while others struggle?
The difference often isn’t the size of the budget—it’s the expertise behind the vision.
For boutique hotel owners, it’s easy to think: 'My project is small; I don’t need all these specialists.'
For wellness leaders, the thought might be: 'I have the experience; we can handle this internally.'
But here’s the truth: The size of your property doesn’t reduce the complexity of getting wellness right.
In today’s episode, I’ll share:
→ Why wellness projects require the right expertise, no matter the property size
→ Three secrets to turning wellness from a liability into a thriving asset
→ An inspiring story of how the right team brought a boutique wellness retreat in Western Africa to life
By the end of this episode, you’ll understand how assembling the right expertise at the right time can save you costly mistakes and set your wellness vision up for success.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Why does wellness feel so intangible to both wellness leaders and boutique hotel owners?
It's a disconnect I see happening more and more as our industry evolves.
For wellness leaders, it's frustrating when owners only focus on numbers.
For hotel owners, it's challenging to justify investments when the returns feel hard to measure.
In today's episode, I'll break down:
→ Why this disconnect exists and what it's really costing you
→ How to measure wellness's full impact through three key dimensions
→ A real case study of a hotel that transformed wellness from intangible to tangible—and tripled their ADR
By the end of this episode, you'll understand how to bridge the gap between wellness's tangible and intangible value, turning your wellness offering into a true asset.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Why does wellness feel so hard to get right?
It’s not because you’re not trying, and it’s not because you don’t care.
The truth is, wellness often feels stuck in survival mode because there’s a hidden disconnect between hotel management and wellness leaders—and it’s costing more than just profits.
In this episode, I break down:
→ Why wellness often feels stuck in survival mode—and how to move past it.
→ The hidden disconnect between wellness leaders and hotel owners—and why it matters.
→ A simple, actionable framework to align your team and get everyone on the same page.
By the end of this episode, you’ll know why wellness feels so hard to get right—and how to take the first steps to align your team, clarify your purpose, and make wellness work for your guests, your team, and your bottom line.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
How do you know if hiring a wellness manager is the right move for your boutique hotel?
It’s a question I get asked all the time.
For some, it’s the key to growing their wellness offering.
For others, it’s an unnecessary expense.
The truth is, the decision comes down to your hotel’s unique goals and what wellness really means for your brand.
In today’s episode, I’ll explore:
→ When hiring a wellness manager makes sense—and when it doesn’t.
→ The key differences between wellness as a marketing tool and wellness as part of your brand’s DNA.
→ How to avoid the 'revolving door' of managers and ensure long-term success.
By the end of this episode, you’ll know exactly whether hiring for this role aligns with your hotel’s goals—and how to make the best decision for your property.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
81% of employees say they’d work harder for a boss who shows gratitude.
Let that sink in.
What does gratitude have to do with wellness? Everything.
Gratitude is about creating a sense of balance and connection. It’s fundamental to achieving overall wellbeing—especially mental wellbeing. When we lead with gratitude, it shifts how we connect with our teams, how we inspire them, and how we show up for ourselves.In today’s episode, I’m joined by Brian Proctor, founder of Leeds Hospitality Group and host of the Tuesday Thanks podcast.
During the pandemic, Brian started a simple project: thanking one person every week on LinkedIn. What began as a personal practice turned into a movement—transforming relationships, team cultures, and even business results.
Today, he’s helping leaders across industries bring gratitude into their daily routines in a way that’s meaningful and impactful.
Here’s what we’ll cover:
→ How small, consistent acts of gratitude—like a handwritten note—can have an outsized impact on your team.
→ Why authenticity matters when expressing gratitude (and how to avoid sounding robotic).
→ The surprising ways gratitude can strengthen team morale, reduce turnover, and even boost productivity.
By the end of this episode, you’ll know exactly how to start using gratitude to inspire your team, boost performance, and create a culture where people feel valued and connected.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
How do you know if a brand is the right partner for your wellness offering?
Choosing the right product partner is one of the most important decisions you’ll make.
The wrong choice can lead to inconsistent guest experiences, wasted resources, and even impact your therapists’ performance.
But the right partner can help you deliver meaningful results, strengthen your concept, and build guest loyalty because they trust you to deliver results.
In today’s episode, I’m joined by Nick Irani from Subtle Energies—a brand deeply rooted in evidence-based practices.
Nick shares his insights on what makes a partnership successful and why it’s so important to align with brands that truly complement your hotel’s goals.
Here’s what we’ll cover:
→ How to choose product brands that address the real problems your guests face.
→ Why focusing your menu creates better results for guests and therapists alike.
→ The evergreen value of tactile therapies and their impact on your bottom line, even as technology rises.
If you’re a hotelier or wellness leader looking to make smarter decisions about your partnerships, this episode will give you the clarity you need.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
What does it actually cost to build a wellness facility in your hotel?
This is a question I get asked a fair amount, so today, I’d like to dive into the subject of costs.
If you’re a boutique hotel owner dreaming of creating something special—something that stands the test of time—this episode is for you. And if you’re a wellness leader wanting to understand the owner’s perspective, stick around.
Why is this important?
Because wellness is no longer a “nice-to-have.” It’s an essential part of the guest experience. Travellers today expect more than just a room and a bed—they want meaningful experiences. And for boutique hotels, wellness isn’t just about offering treatments; it’s about creating a space that reflects your values and sets you apart.
Here's the truth—full-blown wellness facilities aren’t cheap to build or maintain. And without a clear plan, wellness can quickly turn into a financial drain. That’s why it’s so important to understand the real costs and how to make wellness work as an asset, not a liability.
This isn’t just about numbers; it’s about creating value for your guests, your brand, and your future.
By the end of this episode, you’ll know:
→ The real numbers behind building a comprehensive wellness facility—no sugar-coating.
→ How to balance the high costs of wellness with long-term returns.
→ Why your wellness facility needs to be your hotel’s showroom and how to make it work for you.
By the end of the episode, you’ll feel confident to make the investment in wellness and know exactly what returns to expect.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
What if you could fund your wellness project without a bank loan or a big investor?
Finding funds to build a wellness retreat is tough. Most boutique hotel owners and wellness leaders need external funding to make their vision real. Traditional methods—loans, big investors, even government grants—are often slow and complex.
That is why I have invited my next guest in my Wellness in Hospitality interview series – Kevin Beutler, CEO of a real estate investment firm in Bali.
Kevin Beutler offers a different approach to wellness investment. He calls it tokenisation.
By using tokenisation, he’s made it possible for everyday people to own a piece of a wellness retreat. With hundreds of small investors, he funds wellness properties in Bali.
The result?
A funded retreat with a built-in community that cares about its success.
Today, you’ll learn
→ How Tokenisation works – What tokenisation means and how it lets people buy into wellness real estate, no matter their budget.
→ Funding without traditional loans – How to get funding from a community instead of relying on banks.
→ Community as an asset – How having investors as guests and supporters can keep a retreat full and thriving.
By the end of the episode, you’ll see how tokenisation could change funding for wellness properties. You’ll know how to attract community-driven investment and build a wellness project that’s accessible to everyone.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Are we selling time or solving problems?
When I first started in this industry, I thought like everyone else—stack your high-yield treatments during peak hours, fill quieter slots with the shorter ones, measure everything down to the minute.
But I kept noticing one thing: a guest might receive an incredible treatment, but if it ended a few minutes early, they’d still feel short-changed. A five-minute difference was enough to overshadow an otherwise fantastic experience.
It got me wondering—Have we built a model that serves time more than it serves transformation? It got me wondering—Have we built a model that serves time more than it serves transformation?
Here’s the problem:
When we sell time, we miss the real value we’re meant to deliver.
The wellness industry has evolved far beyond minutes and prices.
Guests today seek something deeper than a timed treatment.
They’re searching for wellbeing solutions, and when we focus only on time, we’re indirectly training them to measure our value in minutes.
Today, I’ll dive into 3 shifts that change the way we approach wellness:
→ Breaking the time trap: Selling time might keep us organised, but it can cheapen the experience. When guests feel like they’re paying by the minute, it’s easy for them to feel unsatisfied—even when the treatment is exceptional.
→ Making transformation the focus: Instead of asking what treatment a guest wants, we can start with, “How do you want to feel by the end?” and follow up to confirm that outcome. It shifts the experience from a mere treatment to a tailored transformation.
→ Empowering therapists to deliver real value: With time as the focus, therapists often feel pressure to cut or adjust based on a strict protocol. When we empower them to work toward transformation, they can serve guests in a way that’s deeply impactful—and that freedom creates a more memorable experience.
If wellness is going to reach its potential as a 30-40% revenue driver, it won’t be because we’re counting minutes. It’ll be because we’re delivering genuine, life-changing results that leave our guests transformed.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Have you ever heard that little voice saying, 'Who are you to be doing this?’
For so many of us—whether we're wellness directors or boutique hotel owners—this doubt creeps in, especially when we're striving for something big.
When we’re working in alignment with our purpose, we feel unstoppable.
But keeping that mindset strong isn’t a one-and-done; it’s a daily commitment.
That’s why I’ve invited today’s guest, Jerome Hopkins, to talk about the power of mindset.
Jerome’s journey is unique: a seasoned hotelier with years in high-ranking roles, from GM to investment, and now an author with two powerful books, Seven Keys to Developing a Better Mindset and Silencing Your Inner Critic.
In hospitality, a field that’s not exactly known for mindset training, Jerome's perspective is refreshing—and needed.
It's hard not to wonder: how many other hospitality leaders are searching for this kind of clarity and purpose? Today, Jerome will share:
→ How vision fuels true fulfillment beyond just career success,
→ The meaning of ‘action bias’ and how purposeful action transforms results,
→ And ways to quiet that inner critic, unlocking your potential.
In today’s episode I share a clip from my interview with Jerome Hopkins.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Ever felt sandwiched between top management’s demands and your team’s needs?
If you’re a wellness manager, you know what I mean.
You’re constantly balancing what the GM wants with what your team expects—and sometimes, it feels like there’s no winning.
It can feel like you’re juggling endless demands from the top and bottom.
The end result?
Burnout - Losing the joy in a profession you once loved.
In today’s session, I’m joined by Kate Sotsenko ⏱️, founder of TheGoodBusy.com
Kate’s whole focus is on taking middle managers—just like you—from bad busy to good busy.
Here’s what we’ll cover:
→ Setting boundaries that serve both your team and your goals.
→ Reframing your GM and Executive Committee as clients—not just the boss.
→ Using data to show the impact of wellness—and speak the GM’s language.
As Kate says, the shift from bad busy to good busy isn’t about being less tired;
it’s about the right kind of tired—where every bit of work feels like progress toward something meaningful.
My biggest takeaway?
Remembering that our GMs and executive leaders are also our clients.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide -
Have you ever found yourself focusing on creating wellness offerings—only to realise that the results aren’t what you expected?
Maybe you’re a wellness director, a hotel owner, or a GM, and you’ve been wondering why selling more massages, facials, or yoga sessions doesn’t lead to the transformation you hoped for.
The problem isn’t that your services aren’t good enough—it’s that we’re looking at it all wrong.
We aren’t in the business of selling massages, facials or yoga sessions.
We’re in the business of solving guests wellbeing problems.
In today’s episode, we’re going to shift our perspective.
We’ll explore why focusing solely on selling treatments and sessions misses the point of wellness entirely, and what happens when we start thinking about wellness as a solution to wellbeing-related problems instead of just transactions.
You’ll learn 3 key things:
→ Why selling time slots or specific treatments can be a disservice to your guests and your business.
→ How focusing on the transformation, rather than the transaction, can elevate your wellness offering to a sustainable, revenue-generating asset.
→ The impact of simplifying your wellness menu and aligning it with guest needs for deeper connection and loyalty.
By the end of this episode, you’ll have a new perspective on how to position wellness as more than just a list of services.
You’ll see it as the key to enhancing guest experiences and your property’s bottom line.
________
Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide - Visa fler
