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In this episode, we dive into the psychological and financial struggles of running a service business, especially when undercharging creates a cycle of stress and low profitability. Keith Kalfas, shares personal strategies for escaping this 'doom loop' by setting boundaries, improving communication, and learning from successful entrepreneurs. We also discuss the value of staying positive, organized, and building a high-performance mindset, supported by strong personal relationships. Plus, stay tuned for upcoming content featuring successful business tours and interviews.
"Break free from the 'doom loop' of undercharging by valuing your work, setting boundaries, and treating each challenge as data rather than a personal failure."
Keith KalfasTopics Covered:
The Doom Loop of Low Profit Work Emotional Toll of Running a Business The Importance of Emotional Detachment Personal Insights and Support Systems Learning from Successful Entrepreneurs Effective Communication and Client Management Navigating Economic Challenges Engage with Your Business CommunityKey Takeaways
Avoid the Doom Loop: Undercharging for services can lead to a cycle of low profit, high stress, and client relationships that lack loyalty. Breaking this pattern starts with valuing your work and charging accordingly.
Set Clear Boundaries: Clear communication with clients and setting boundaries are essential to maintaining profitability and avoiding burnout.
Surround Yourself with High-Performers: Learn from successful entrepreneurs, stay organized, and build a high-performance mindset supported by strong relationships to elevate your business and personal resilience.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
Build Your Website: https://durable.co/ Promo Code: keith30
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In this episode, Keith Kelfas offers crucial advice for landscaping business owners facing economic uncertainty. He emphasizes the importance of staying strong, learning new skills, and maintaining a positive mindset. Keith shares insights from books like 'The 7 Habits of Highly Effective People' and 'Guerrilla Marketing Tactics' to highlight resilience and strategic thinking. He also introduces a new sponsor, Durable.co, showcasing its AI-powered website-building tool tailored for landscaping and lawn care businesses. For a detailed understanding, tune in and get inspired to keep hustling and growing your business.
"If you focus on what you can control, you’ll feel more empowered. Start by spending less time with negative, victim-minded people."
Keith KalfasTopics Covered:
Understanding the Current Market Frustration Advice for New and Experienced Business Owners Survival of the Fittest: Thriving in Tough Times The Power of Focus and Positivity Sharpening Skills and Staying Resilient Promoting Continuous Learning and ResourcesKey Takeaways
Stay Resilient and Focus on Self-Improvement: In tough economic times, continue learning new skills and sharpening your saw. Your resilience and hard work will pay off when the market conditions improve.
Control What You Can: Focus on aspects within your control and avoid spending time with negative, cynical people. Surround yourself with successful, high-thinking individuals to stay motivated and inspired.
Utilize AI Tools for Efficiency: Smart tools like Durable.co can help you quickly build professional websites for your business, saving time and resources while maintaining quality.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
Build Your Website: https://durable.co/ Promo Code: keith30
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Saknas det avsnitt?
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In this episode of the Untrapped Podcast, Keith Kalfas shares the hardships and unpredictability of the landscaping business, focusing on the importance of resilience and gratitude in the face of challenges. He discusses personal anecdotes and those of others in similar businesses, illustrating how perseverance through difficulties can lead to greater growth. Keith emphasizes learning from mistakes, maintaining faith, and the significance of managing stress and uncertainty.
" The pressure turns you into a diamond, people who don't have any pressure on them sometimes they just become very lazy and lackadaisical and they don't amount to anything. "
Keith KalfasTopics Covered:
The Struggles of Running a Landscaping Business Real-Life Challenges and Stories Dealing with Business Stress and Uncertainty Success Stories and Faith Upcoming Events and Final Thoughts Free Resources and Tools for Your BusinessKey Takeaways
Running a landscaping business is extremely challenging, especially in the first few years. Small business owners face a variety of issues such as negative reviews, unreliable employees, equipment breakdowns, and personal sacrifices.
It's essential to anticipate problems, manage stress, stay positive, and view challenges as opportunities for growth. Faith, integrity, and prioritizing family and customers are crucial.
Overall, the message is to stay motivated, work hard, and seek inspiration from others who have succeeded despite difficulties.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
Build Your Website: https://durable.co/ Promo Code: keith30
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In this episode of the Untrapped Podcast, Keith Kalfas interviews Dan Platta, the Home Service CFO and founder of Best Dan Bookkeeping. They discuss key topics such as managing chaos in business, the importance of having the right team, effective organizational strategies, and Dan's journey from the corporate world to entrepreneurship. The conversation touches on the significance of recruiting top talent, leveraging checklists for operational efficiency, and the biggest lessons learned from past mistakes. Dan also shares his vision for future ventures and insights on balancing business and personal life. Throughout the episode, actionable advice is provided for small business owners aiming to scale and improve their operations.
"Find good mentors and learn from their mistakes"
Dan PlattaTopics Covered:
Revenue and Services: Dan's Business Insights Organizational Strategies for Success Recruiting the Best Employees Top Influential Books Overcoming Entrepreneurial Fears Advice for New Entrepreneurs Short-Term Goals and Business Philosophy Customer-Centric Business Philosophy The Importance of Zero Attrition Big Hairy Audacious Goals Overcoming Business Challenges Lessons from Business Mistakes The Value of Good Bookkeeping
Key Takeaways
Revenue Achievement and Service Diversification:
Dan Plata discusses achieving nearly $4 million in revenue, emphasizing the importance of offering diverse services such as window cleaning, pressure washing, maid services, bookkeeping, recruiting, and marketing. Key takeaway: Diversification can lead to higher revenue, but managing multiple services requires robust organizational strategies.Importance of Support Systems:
Dan highlights the critical role his wife plays in his success, even though she isn’t directly involved in the business. Key takeaway: A strong personal support system can significantly boost business performance and personal well-being.Organizational Strategies:
Dan stresses the importance of checklists and to-do lists to maintain accountability and ensure that employees stay on task. Key takeaway: Simple organizational tools like digital checklists can streamline operations and prevent errors in repetitive tasks.Recruitment and Quality of Employees:
Dan learned to recruit high-quality employees rather than hiring quickly to fill positions. By finding the best candidates in advance, he ensures that he can select from the top talent when needed. Key takeaway: Continuous recruitment and having high standards for employee selection can improve service quality and business growth.Influential Books:
Dan recommends "The E-Myth Revisited," "Peak Performance," and "Leadership and Self-Deception" as pivotal books that have impacted his business approach. Key takeaway: Reading and learning from comprehensive resources can offer new perspectives and practical strategies for business improvement.Facing and Overcoming Fears:
Dan reflects on his fear of leaving the corporate world to become an entrepreneur, but realized the risk was worth the learning experience. Key takeaway: Overcoming initial fears and making calculated risks can lead to greater opportunities and personal growth.Mentorship and Learning from Others:
Dan advises new entrepreneurs to find good mentors and learn from their mistakes to avoid common pitfalls. Key takeaway: Leveraging the experiences of successful mentors can shorten the learning curve and provide valuable insights.Prioritizing Customer and Employee Satisfaction:
Dan’s goal is to build a business driven by customer demand and employee satisfaction rather than solely focusing on financial targets. Key takeaway: Focusing on creating value for customers and providing a great work environment for employees can lead to sustainable business growth and profitability.Big Hairy Audacious Goal (BHAG):
Dan's major life goal is to combine his passion for business with his love for outdoor activities by creating a mastermind group for business owners that includes outdoor adventures. Key takeaway: Aligning personal passions with business goals can lead to a more fulfilling career.Handling Mistakes:
Dan admits that growing his business too rapidly and spreading too thin were significant mistakes but valuable learning experiences. Key takeaway: Learning from business missteps is crucial. Scaling should be done thoughtfully to avoid overextension and operational disarray.Understanding and Leveraging Financial Data:
Dan emphasizes the importance of having impeccable bookkeeping to make better business decisions and ensure financial clarity. Key takeaway: Accurate financial data helps in making informed decisions, which is essential for managing growth and ensuring long-term success.Connect with Dan
LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
Build Your Website: https://durable.co/ Promo Code: keith30
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Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!
"Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing."
David CarrollTopics Covered:
David Carroll's Journey to Success The Importance of Happiness and Vision Challenges in Running a Service Business Automation and Systematizing a Business Seasonal Business Insights The Role of Advertising and Marketing Mindset and Emotional Control Delegation and Trust in Business Personal Health and Lifestyle ChangesKey Takeaways
Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success.
Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.
Connect with David
LinkedIn: https://www.linkedin.com/in/dopemarketing/
Instagram: https://www.instagram.com/davedopemarketing/
Website: dopemarketing.comConnect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
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In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.
" And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand, take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better."
- Keith Kalfas
Topics Covered:
Challenges and ease of running a landscaping business. Importance of consuming relevant educational content. Necessity of hyper-focus and avoiding distractions. Learning from and not repeating mistakes. Systematizing the business for profitability and reduced stress.Key Takeaways
Hard Work and Focus: It's crucial to invest every waking moment productively, especially in consuming industry-relevant information and avoiding distractions. Hard work and focus are necessary to gain confidence and avoid making repeated mistakes. Simplifying the Business: Running a landscaping business can be easy when treated as a straightforward service business with integrity. Stress can be mitigated by focusing on essential services and systematizing the business. Higher Purpose: Achieving business success becomes easier when driven by a higher purpose or priority in life. This perspective forces a person to streamline operations, focus on important tasks, and systematize the business to make it more manageable and profitable.Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
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In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.
"The moment your business changes and you wake up and it starts to become successful is when you realize that your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."
- Keith Kalfas
Topics Covered:
Introduction to Window Cleaning Business Tips Challenges of Managing a Service Business The Importance of Follow-Up in Sales The One and Done Method Using Jobber Software for Efficiency Raising Prices to Improve Business Hiring and Training Employees Virtual Receptionists: The Future of Administration Simplifying Services for Better Profit Final Thoughts and Personal InsightsKey Takeaways
Success often begins once you stop seeing your business as your entire life.
Reducing stress and not overburdening yourself with work can positively impact your business.
Recognizing and addressing the stressors in your business is essential for growth and success.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.
"Shared laughter amplifies joy, turning even life's challenges into moments of happiness."
- Keith Kalfas
Topics Covered:
Introduction: Who Do You Praise? Counseling and Shared Wisdom The Dark Times and Returning to Sin Praising God in Good Time Scripture Reading: The Book of Jeremiah Personal Reflections on Faith Encouragement and Final Thoughts Channel Updates and Future Plans Positive Social Media and CommunityKey Takeaways
Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.
Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.
Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success.
"The success that you are looking for lies in the hard work that you've been avoiding."
- Keith Kalfas
Topics Covered:
Tip 1: No One Cares Tip 2: No One Will Fix It for You Tip 3: Definition of Insanity Tip 4: Immerse Yourself Fully Tip 5: Find the Deeper Lesson Tip 6: Unplug and Recharge Tip 7: Stop Dangling from a Rope Tip 8: Dig Deep into Your Numbers Tip 9: Get Coaching Tip 10: Create Systems Tip 11: Grow Your Way Out Tip 12: Build a Different Bridge Conclusion: Final Thoughts and EncouragementKey Takeaways
Hard Work is Essential: True success in a landscaping business, as in any venture, requires committing to hard work and facing tasks you've been putting off. Face Challenges Head-On: The tips might highlight the uncomfortable or challenging aspects of running a landscaping business that are crucial for success but often avoided. Overcome Avoidance: Consistently avoiding hard work will hinder your progress; tackling these tasks can lead to the success you desire.Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.
"Without love, It's destitute you have nothing"
Topics Covered:
A Morning of Gratitude Reflecting on Love and Loss The Beauty and the Beast Experience The Paper Towel Habit Embracing Responsibility and TrustKey Takeaways
Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don’t take them for granted.
Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure.
Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands.
Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy.
Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships.
Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust.
Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength.
Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors.
Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond.
Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration.
Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.
"Go find customers who can pay what you're worth."
- Keith Kalfas
Topics Covered:
Introduction: Realizing the Value of Your Work Facing Rejection: The Reality of Raising Prices Taking Action: Finding the Right Customers Understanding Your Worth: A Pricing ExampleKey Takeaways
Knowing and Valuing Your Worth:You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
Take Action:
When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
Continuous Learning and Adaptation:
It's crucial to proactively seek out and secure customers who understand and can afford your pricing.The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.
Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.
Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.
Topics Covered:
00:00 The difficulties faced by small business owners.06:31 Be mindful of rapid business expansion risks.
14:20 Unplanned growth and business expansion through hiring.
15:57 Unforeseen challenges induce stress, readiness is crucial.
26:30 Delegate to lighten your workload and succeed.
27:43 Money can be lost without your presence.
36:39 Entrepreneur's reluctance to adopt essential systems.
38:50 Brand style guide streamlines business operational processes.
44:13 Choosing between job scales and staying small
52:14 Scaling brings new challenges and limited resources.
57:11 Transition to higher earnings through strategic decisions.
59:10 Align labor pay with commissions and manage costs tightly.
01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks.
01:13:18 Revenue growth doesn't raise infrastructure expenses.
01:17:49 Navigating challenges in business growth and staffing.
01:22:22 Optimize system, improve staff management for success.
01:26:12 Exploring multiple marketing strategies is vital for growth.
01:35:31 Navigating leadership challenges in culture spread and marketing.
01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS.
01:45:13 Analyze business decisions through profit and loss.
01:49:36 Embrace challenges and find joy in entrepreneurship.
Key Takeaways
Scaling a business isn't just about expanding revenue - maintaining profitability and controlling costs are critical factors for sustainable growth. Effective leadership and building a strong company culture are pivotal in overcoming scaling challenges, leading to long-term success. Scaling a business is akin to parenting - a rewarding journey, but one that comes with unforeseen challenges. Be prepared to adapt and navigate the unexpected.Connect with Dan Platta
Website: Best Damn Bookkeeping
Facebook: https://www.facebook.com/bestdamnbookeepping/
Email: [email protected]
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com)
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In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success.
"What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."
- Paul Jamison
Topics Covered:
Introduction to Paul Jamison: Green Industry Expert The Success of Paul's Podcast The Power of Networking and Learning Paul's New Book: How to Build a Thriving Lawn Care Business Understanding Profitability Principles for Business Success The Four R's of Deliverance Final ThoughtsKey Takeaways
I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business."
And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
-
In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.
I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth.
So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.
This is your journey to unleashing your true potential and thriving in business.
"I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith.
Topic Covered:
00:00 - Manage overwhelm by finding your edge and working it.
05:06 - Text customer, prioritize calm and avoid overwhelm.
06:29 - Experienced freedom and self-care crucial for well-being.
12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone.
15:06 - Embracing the wealth of being present, overcoming anxiety.
Self-Awareness and Thresholds: This is vital to determining our stress thresholds and understanding our unique tolerances. It is beautifully likened to finding our "edge," highlighting the significance of operating at the brink without succumbing to overwhelming circumstances. Balancing Priorities: The delicate balance between professional commitments, personal well-being, and family responsibilities. The fundamental role of self-care is in managing and preventing being overwhelmed. Purpose and Fulfillment: This goes beyond the conventional conversation, the impact of societal expectations and individual aspirations. Pursuing genuine fulfillment and purpose transcends the allure of material Success into inner contentment. Taking Responsibility: An integral takeaway revolved around the significance of assuming responsibility for our commitments and decisions. Eloquently express the importance of embracing challenges and taking decisive action to triumph over overwhelming circumstances.
Key Takeaways:Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs.
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
-
In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!
Topics Covered:
00:00 Embrace bold action and leverage online content creation.09:04 Passion and targeted content are essential for success.
13:43 Influencers emphasize integrity in making money online.
18:49 Parking lot lines symbolize life's journey.
23:22 Overcome fear, embrace change, and stay passionate.
31:53 Started landscape business with raw authenticity and passion.
37:03 Entrepreneur warns against manipulative marketing tactics.
39:25 Podcast and media businesses thrive and diversify income.
48:49 Stay focused and purpose-driven; avoid distractions.
54:22 Fully commit to video/podcast. Use every moment.
57:13 Structure habits, set rules for specific behavior.
01:05:40 Building a personal brand and marketing strategy.
01:09:29 Struggling with services, considering removing window cleaning.
01:16:35 Commitment attracts like-minded individuals, and fear repels.
01:18:55 Interview, hire and test virtual assistants efficiently.
01:25:20 Invest in books, business, and executive assistance.
01:27:34 Free group coaching call invites for everyone.
Key Takeaways
Embrace Authenticity: the power of staying true to your vision and using emotions as fuel for impactful content creation. Authenticity resonates with audiences on a deeper level. Commit to Integrity: the importance of maintaining integrity in content creation and business practices, steering clear of manipulative marketing and unethical behavior. Honesty is key to building sustainable success. Harness the Power of Customer Data: Monetizing customer data, remarketing, and the value of customer lists can help ensure long-term business success. Focus on specific niches and avoid overextending yourself.Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
-
In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path.
I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith
Topics Covered:
00:00 Community recognizes Keith's impact and authenticity.
05:43 Struggling with demanding boss and financial dishonesty.
08:11 Establish boundaries, work smarter, prioritize well-being.
11:16 Set aside 30% for taxes and raise prices.
15:31 Raising prices to cover travel and density.
17:35 Struggles lead to a desire for a better life.
21:00 Overcoming hardship, finding identity, and making accurate decisions.
22:59 Embrace life's challenges and seek rewards.
Key Takeaways
🚀 **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry.📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth.
🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship.
Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.
"Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta
Topics Covered:
00:00 - Valuable content transformed my business. Grateful mentor.
05:46 - Making profitable decisions is crucial for business.
12:06 - Comedian shares business principles from fishing experience.
17:53 - Leverage debt strategically for business expansion and earn rewards.
23:29 - Submit old PDF to be taxed as S Corp.
28:36 - Ownership entails investing and overseeing business operations.
36:55 - Balancing work, fitness, and family responsibilities.
46:21 - Maintaining work-life balance through intentional activities.
53:22 - Dedication to pool upkeep and family enjoyment.
59:04 - Business growth presents financial challenges and increased expenses.
01:01:36 - Delegate tasks, focus on growth and marketing.
01:10:58 - Discussing business growth and profit margin strategy.
01:15:06 - Challenges of business growth and leadership at $1,000,000.
01:21:55 - Analyzing marketing investment and growth strategy risks.
01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden.
01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly.
01:35:37 - Struggling as a guest to not take over.
Key Takeaways
Separate and Conquer: Always maintain a clear separation between personal and business finances, which is essential for managing and growing a successful business. Growth Mindset: Embrace the challenges and sacrifices of business growth, understanding that strategic investments and role transitions are vital for long-term success. Financial Finesse: Use debt wisely, prioritize recruitment and marketing over equipment investments, and consider IRS preferences for accrual-basis accounting for high-revenue businesses.Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.
"You don't get what you preach. You get what you tolerate."
- Adam Sylvester
Topics Covered:
Adam Sylvester: From Lawn Care to Gutter Cleaning Success
Starting and Scaling Two Separate Businesses
Cultivating Leadership and Building a Positive Work Culture
Effective Communication and Conflict Resolution
Personal Development in Professional Growth
Financial Management and Budgeting
Leveraging Technology and Planning for Growth
Key Takeaways
Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision.
Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight.
Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved.
Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time.
Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses.
Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks.
Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success.
This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.
" If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls."
- Dan Plata
Topics Covered:
00:18 - Introducing Dan Plata: The Home Service CFO 01:13 - Unlocking Financial Success: 5 Steps to Set Up Your Business 15:17 - The Evolution of a Business Owner: From Start-Up to Scale-Up 27:14 - Bookkeeping as a Foundation for Financial Clarity and Decision Making 38:30 - The Magic Formula: Balancing Capacity and Demand 44:01 - Strategies for Managing Business Growth 47:41 - Understanding Business Expenses and Budgeting 50:25 - Navigating the Inflection Point of Scaling 01:22:52 - The Surprising Similarities Between Marketing and Hiring 01:31:59 - Scaling Your Business: The Employee Factor 01:44:14 - Navigating the Purgatory of Scaling Your Business 01:55:28 - Commission vs. Hourly Pay: Optimizing Employee Productivity 02:06:16 - Efficiency in Solo vs. Team Work: A Comparative Analysis 02:20:17 - Investing in Assets and Equipment: Strategic Approaches 02:30:16 - Navigating Tax Savings and Business Investments WiselyKey Takeaways
Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth.
Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability.
Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution.
Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively.
Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses.
Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion.
Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges.
Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively.
Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving.
Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.
"Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes"
- Keith Kalfas
Topics Covered:
2024 Mulch Pricing Guide: What to Charge? Efficient Mulching Techniques on Commercial Properties Understanding Mulch Coverage and Calculations Pricing Evolution: From Undercharging to Profit Optimal Mulch Installation Practices and Thickness The Importance of Proper Mulch Application Around Trees Choosing the Right Mulch: Types and Preferences The Business of Mulching: Charging for Removal and Bed Prepping Tips and Workshop InvitationKey Takeaways
Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand.
Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided.
Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections.
Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper.
Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business.
Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfasResources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-SeriesLandscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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