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  • Not sure how often you actually have to blog to see results as a photographer? We've got you covered! Jessie from Inkpot Creative® dives into everything you need to know about consistency, frequency, and how often you actually need to blog in this episode!

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Sam discuss the importance of funnels for wedding professionals. We dive into what funnels are, why they matter, and how to effectively implement them in a wedding business.

    About Sam:

    Sam writes copy that converts for service providers like photographers, project managers like wedding planners, and more. Her expertise is in launching, but regardless of what she writes, it will sound like you, but convert better.

    Sam's Links:

    + Website
    + Instagram
    + LinkedIn

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

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  • In this episode of The Unexpected Entrepreneur Podcast, we chat with blogging client Jenni (they/them) about their experience with Back Pocket Blogger and the change it has had on their business. From feeling like they were constantly posting on social media and gaining a following that wasn't quite the people they wanted to having dozens of their dream clients land right in their inbox, hear their story of how blogging has changed their lead generation strategy and made 2025 an exciting (and maybe a bit scary) year ahead!

    About Jenni:

    Jenni Chapman (they/them) is a queer, nonbinary, and neurodivergent photographer based in the SF Bay Area. They center LGBTQ+ and nontraditional people in their work (though all are welcome), and have been photographing weddings, elopements, engagement photos, surprise proposals, love and family sessions, and personal branding sessions for over a decade. Clients can choose from any editing style (true to life, vibrant color is their favorite) and all finished galleries - yes, even weddings! - are delivered within two weeks. Jenni's passion is photographing people who are living and loving on their own terms, like a neurodiversity-affirming elopement, self love photos to celebrate changing your name and pronouns, or a queer family welcoming their first child to the world. Queer and gender nonconforming are the default here, so there will be no assumptions about wedding traditions, what you'll wear for your photos, or the language you use for yourself. Come as you are and get ready to be celebrated!

    Jenni's Links:

    + Website
    + Instagram
    + Podcast
    + Learn more about weddings + elopements
    + Learn more about non-wedding photo sessions

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of The Unexpected Entrepreneur Podcast, we dive into our EXACT checklist we go through when crafting high-converting photography blog posts. From keyword research to outlining the post to hitting publish, learn the ins and outs of how to create posts that don't just sound great, but also work for you!

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneurial Podcast, Jessie and Rachel discuss the challenges of staying organized while running a business. Rachel shares her insights on managing overwhelm, the importance of having a single source of truth for all business tools, and the concept of CEO days dedicated to working on one's business. We also explore the balance between work and personal life, emphasizing the need for self-care and hobbies to maintain productivity and mental health.

    About Rachel:

    Rachel is a freelance writer for tech and outdoor companies, as well as a coach for other freelance business owners who are just starting out. She has helped countless entrepreneurs launch and scale their business to create something that is not only sustainable, but matches their individual goals.

    Rachel's Links:

    + Website
    + Instagram
    + LinkedIn
    + Podcast
    + Grab her free Notion templates!

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of The Unexpected Entrepreneur Podcast, join KP and Jessie as we wrap up the 2024 year. Hear all about the clients we worked with, everything we did thorughout the year, our lessons learned, and what we are looking forward to in 2025!

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Delaney discuss the intricacies of brand messaging for photographers. They explore what brand messaging is, how to define it, and the importance of client feedback in shaping it.

    About Delaney:

    Delaney Rietveld is the word nerd behind Dark Roast Copy Co., where she helps entrepreneurs and personal brands craft website copy that sells with empathy. Through conversational copywriting, she transforms websites into engaging sales conversations that help businesses show up authentically and capture attention.

    Delaney's Links:

    + Website
    + Instagram
    + LinkedIn
    + Threads
    + Check out her services!

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, we talk about the significance of having a strong brand for photographers and how an outdated brand can hinder business growth. Then we dive into the Rebrand Edit service, designed to simplify the rebranding process, making it collaborative and tailored to your needs.

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Brayden discuss the often confusing topics of business finances and taxes. Braden introduces his Unfuck Your Biz framework and we explore common mistakes made by new entrepreneurs, the importance of understanding compliance, and the nuances of hiring contractors versus employees. About Braden:

    Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal, tax, and financial shit legit. Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs.

    Braden hosts the Unf*ck Your Biz podcast and is the author of a book by the same title. When not doing business things, he is an avid runner, triathlete, CrossFit enthusiast, and home cook. When not doing those things, he's probably taking naps on his patio in San Diego, or watching shows with his husband and three dogs.

    Braden's Links: + Website + Instagram + Facebook + Podcast + Threads + Join the Contract Club - All the templates you need. All in one place. Just pay the one-time, $50 cover, and you’re in for life. + Subscribe to the Newsletter - Not everyone can have a lawyer and tax pro in their back pocket. We offer peace of mind with our monthly newsletter where we send legal updates, tax deadlines, helpful guides, checklists and access to our private podcast. + Learn more about 1099s

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of having a unique photography website that reflects your personality and style. A bland website can make you forgettable and lose potential clients. We share actionable strategies for creating a standout website, including starting with brand personality, using storytelling, making booking easy, and infusing personality into every detail.

    Our links:

    + Grab your FREE ticket to the High-End Wedding Summit

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Christine Wright dive into the importance of inclusive photography, particularly for couples who exist in larger bodies. Christine shares her personal experiences as a plus-size bride and how it has shaped her passion for capturing diverse couples in the wedding industry. We explore the challenges faced by larger couples in finding representation and the need for photographers to adapt their techniques to ensure everyone feels comfortable and confident in front of the camera. About Christine: Christine is a Houston and Toronto-based wedding photographer who has been capturing couples for almost ten years. She is high-key obsessed with getting the perfect shot and highlighting all body types, which has resulted in global recognition from media giants like Cosmopolitan, People, Skinny Mommy and Popsugar. An advocate for plus-size couples and representation in media, she has started speaking about the unique challenges they face when planning a wedding and finding the right media team to capture them. She has recently started educating wedding photographers and videographers on how to communicate and capture couples who exist in larger bodies. Christine's Links: + Website + Instagram + TikTok + Inclusive Styling Workshop

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, KP dives into how photographers can stand out in a saturated market by embracing their unique strengths, personal stories, and creative styles. From creating a memorable brand experience and marketing with confidence to attracting the right clients, the episode provides actionable steps for photographers to carve their own space in the industry and connect with their ideal clients.

    Our links:

    + Grab your FREE ticket to the High-End Wedding Summit

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Maddie discuss the complexities of niching in business. Maddie shares her insights on niching, the importance of positioning and marketing, signs of outgrowing a niche, the benefits of a gradual transition, and the value of leveraging existing client relationships. About Maddie: Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands. Maddie's Links: + Website + Instagram + Podcast + Threads + Grab the shotlist

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of branding and rebranding for photographers. Your branding goes beyond logos and websites; it encompasses the story and experience a photographer creates for their clients. Defining your identity and values as a photographer serves as the foundation for effective rebranding and can be the difference-maker in finding perfectly aligned clients.

    Our links:

    + Grab your FREE ticket to the High-End Wedding Summit

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, we sit down with Andrea Cakmar, a talented wedding photographer based in Southern Arizona, to talk about her transformative rebranding journey. Andrea shares what it was like to transition from a DIY website to a professionally designed brand and how her new website attracts more aligned clients. About Andrea: Andrea Cakmar Photo + Film is a destination wedding photography and videography team based in Tucson, Arizona that is inclusive and affirming for all couples. The team specializes in artful, expressive photography captured through a warm, film-inspired style. Andrea and her associates are known for providing an elevated experience that guides couples through the wedding process, from consultation to gallery delivery. Andrea's Links: + Website + Instagram + Facebook + YouTube

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode, Jessie and Jocelyn talk about the importance of case studies for photographers. They highlight how case studies can help photographers attract their ideal clients, showcase their expertise, and differentiate themselves from the competition. Case studies go beyond traditional galleries and instead focus on specific situations, unique elements, and the photographer's process. About Jocelyn: Jocelyn Montemarano is a former journalist turned case study coach at Scale Your Resonance. She loves helping coaches, service providers, and experts to use their client stories to bring more transparency into the sales process and turn right-fit lurkers into dreamy clients. Jocelyn's Links: + Website
    + Instagram
    + Threads
    + LinkedIn
    + Free Training: Discover How to Consistently Receive Results From Your Clients and Grow a Collection of High-Converting Case Study Content

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, KP talks about the significant shifts in client expectations within the photography industry. She emphasizes the importance of adapting branding to meet the evolving needs of modern clients who prioritize personalized experiences, authenticity, and strong values.

    Our links:

    + Grab your FREE ticket to the High-End Wedding Summit

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of The Unexpected Entrepreneur, we sit down with Kinsey Soderberg of Authentic AI to explore how solopreneurs can embrace AI tools without losing their brand's authenticity. Kinsey shares actionable tips on training AI to align with your voice, using it as a collaborative tool, and maintaining a human-first approach while leveraging AI to save time and boost productivity.

    About Kinsey:

    With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity.

    She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around).

    She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.

    Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT.

    Kinsey's Links:

    + Website + Instagram + Threads
    + YouTube
    + Podcast + Reels Prompt Playbook for ChatGPT + Brand Blueprint for ChatGPT

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of the Unexpected Entrepreneur podcast, Jessie and Olivia discuss Olivia's rebranding journey as a wedding and portrait photographer. They explore the challenges Olivia faced in establishing her brand, the importance of a strong online presence, and the transformations she experienced after the rebrand. About Olivia:
    Olivia is a wedding and portraiture photographer based in New Orleans, specializing in film photography. Olivia lives in New Orleans with her husband, Alika, daughter and two golden retrievers. Olivia's Links: + Website + Instagram

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

  • In this episode of The Unexpected Entrepreneur, we're diving into the world of social media management and wedding content creation with Mimi from Wilder Social. Mimi shares insights on balancing authenticity and engagement on platforms like Instagram, adapting to algorithm changes, and the unique value of a wedding content creator. Whether you're a wedding vendor or a couple planning a special day, you'll gain a deeper understanding of how social media can shape and capture memories.

    About Mimi:

    Wilder Social, founded by Mimi Lebourgeois, is a small creative entity specializing in social media marketing for wedding professionals and wedding content creation. I’ve been in the social media industry since 2017, working in fashion, cannabis, wedding and retail spaces. I love bringing a personal feel to the digital world, creating a social experience that’s simply different- and capturing couples in love in the most candid moments.

    Mimi's Link:

    + Website + Instagram + Threads
    + Facebook

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Access the episode show notes.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.