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Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. From the rise of autocracies to the flood of online misinformation and the rapid evolution of AI, Antonio discusses how media organizations can uphold integrity, adapt to disruption, and cut …
Continue reading "Thomson Reuters Foundation’s Antonio Zappulla on Threats Facing Journalists"
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Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman’s Satyen Dayal to talk about his latest book, ‘The Age of Outrage’, and how business leaders can build trust amid an era of global societal grievance. “You build trust by actually being able to do …
Continue reading "Oxford Professor Karthik Ramanna on ‘The Age of Outrage’"
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Angela Williams, President and CEO of United Way Worldwide, joins Edelman’s Alex Heath for a conversation on how nonprofits can be successful in today’s environment and the power of partnerships. “Trust is key, partnership is currency,” says Angela.
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Amy Webb, CEO of Future Today Strategy Group, sits down with Edelman’s Brooks Miller to talk about her work as a quantitative futurist, the biggest threats facing institutions today, and how businesses and brands can improve their strategic foresight. “We all have agency…The future is not pre-determined and that is a good thing because it means …
Continue reading "Futurist Amy Webb on Why We Need to Stop Fearing the Future"
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Live from SXSW, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing – Mars Pet Nutrition, SHEBA® Brand, on how the popular cat food brand is turning purpose into action. Just announced, the “Reef Builders” documentary, presented by SHEBA, spotlights the inspiring stories of the people behind the Sheba Hope Grows™ program – part of one …
Continue reading "Mindy Barry of Mars Pet Nutrition on Redefining Brand Purpose and Reef Restoration "
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Edelman’s Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says.
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Richard Edelman, CEO of Edelman, hosts Jim VandeHei, CEO and C-Founder of Axios, and interviews him about his book, ‘Just the Good Stuff’ and how the media and business leaders can build trust. First aired in May 2024.
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By 2027, most Americans will have a younger boss, yet businesses remain fixated on youth. In this episode, Chip Conley—hospitality entrepreneur, bestselling author, and founder of the Modern Elder Academy—joins Jackie Cooper, Global Chief Brand Officer at Edelman, to challenge outdated perceptions of aging. They discuss the power of experience in leadership, why brands must …
Continue reading "The Modern Elder Academy’s Chip Conley on Why Age is an Asset "
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Kate Ryder, Founder and CEO of Maven, sits down with Justin Blake, Executive Director of the Edelman Trust Institute at the 2025 Annual Meeting of the World Economic Forum. Kate talks about her first experience at Davos this week, why she founded Maven Clinic, and how transparency and clarity in health care can build trust. …
Continue reading "Davos Special Part 3: Maven’s Kate Ryder on Innovating Women’s and Family Health"
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Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelman’s U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trump’s inauguration, how the Covid pandemic impacted trust in institutions and information, and what …
Continue reading "Davos Special Part 2: Fmr. New Zealand PM Helen Clark on How Inclusive Policies Can Help Address Grievance"
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Andrew Edgecliffe-Johnson, CEO Editor at Semafor, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2025 Annual Meeting of the World Economic Forum in Davos. Andrew, who has attended meetings since 2007, gives tips for navigating Davos and shares what’s top of mind for business leaders at this year’s meeting. …
Continue reading "Davos Special Part 1: Semafor’s Andrew Edgecliffe Johnson on what’s on CEOs’ minds at WEF"
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Nora Denzel and David Kenny, former executives and current leaders of the boards of AMD and Best Buy, respectively, join Sat Dayal, Managing Director of Technology at Edelman, for a conversation on how boards can establish and develop tech oversight. The pair co-chaired the NACD’s 2024 Blue Ribbon Commission on the topic. Nora and David discuss …
Continue reading "Board Leaders on How to Strengthen Technology Oversight"
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David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year’s elections, determining the …
Continue reading "Research Director on 2024 Elections’ Lessons in Messaging"
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Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of …
Continue reading "Culture Expert Explains Why Vibes Determined the U.S. Presidential Election"
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Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people …
Continue reading "Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda"
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In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting …
Continue reading "Gen Z Politician on What’s Motivating the Youngest Voters "
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Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the …
Continue reading "CEO of global development NGO on grassroots trust-building"
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Roy Bahat, Head of Bloomberg Beta, joins Justin Blake, Executive Director of the Edelman Trust Institute to talk about why he thinks employers are the most trusted institution, based on data from the 2024 Edelman Trust Barometer Special Report: Trust at Work, and how workplaces can responsibly integrate AI. “If we want an accelerated pace …
Continue reading "Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace "
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Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ’s business model, and his hopeful vision for the media writ large. “It’s a great time for new ideas, to test new …
Continue reading "Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust "
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ABC News anchor George Stephanopoulos sat down with Edelman CEO Richard Edelman to give a behind-the-scenes look at presidents’ crises that are featured in his book, “The Situation Room.” They also discuss the evolution of media and journalists’ role defending the truth, especially in this U.S. presidential election year.
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