Are you a personal stylist struggling to find amazing brands for your plus-size clients?
Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients?
In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.
Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space.
What I loved about this concept was:
1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market
2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations
3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare
4. Stylists can also use the ‘CHATS’ community feature to build their profile.
STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched.
Please email your interest to email@example.com and we’ll connect you with INSYZE.
This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses.
With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual styling solution for clients who want to personalise their recommendations, curated looks and shopping services.
*How to monetize the ‘pre-shop’ work you do for each client
*How to turn 1 shoppable video or mood board into a marketing tool, commission generator AND a paid service
*How to use shoppable videos and mood boards to prove your value as a stylist
Didn’t catch the first episode? Check it out here: https://anchor.fm/thestylingadvisory/episodes/Customised-Shoppable-Styling-Videos-with-ShopShareTV-Founder--Emma-Inteman-ejj585
Want 50% off your annual subscription to SHOPSHARE? Make sure you sign up to become a Styling Advisory Committee member here.
WE NEED YOUR HELP! At The Styling Advisory HQ, we’re working our super hard to provide you all with AS MUCH free content as possible.
All we ask is that you rate, review and subscribe to our podcast, so we can keep brining you real insights from people that share honest styling business stories.
Saknas det avsnitt?
SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE:
✔Invitations to our monthly, LIVE business and marketing webinars
✔Plus 50% OFF Virtual Styling Tool 'Shopshare'
CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w
In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author of 'The Triumph of Individual Style', Carla Mathis.
I first met Carla as a student of The Style Core, and am fortunate to call her both a friend and business partner in the ‘Going Virtual’ Program we co-run alongside Erin Mathis.
In today’s conversation, we really delve into the soul of styling, and the role of the ‘identity’ for clients.
Carla has experienced incredible hardships growing up, but she has used this trauma to empathise with her clients and shift the meaning of an image consulting session towards something much more holistically healing.
As an image expert, you get to remind your client of what they’ve forgotten about themselves, and how to tap into that deep soulful stuff. Despite their body shape challenges or concerns, what you’re really doing is helping them uncover and acknowledge what is beautiful about themselves.
Listen to how Carla teaches 'connection' to aspiring stylists and what this means for your own brand, business and marketing moving forward.
READY TO BUILD A BRAND AND CONTENT THAT GUARANTEES CONNECTION WITH THE RIGHT AUDIENCE?
Join our live coaching program, 'The Connection' starting Oct 4, 2021.... you'll get a brand identity and content plan that flows from the heart seamlessly and effectively, delivered by brand specialists and psychologists.
I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses.
Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website.
This month we spoke with clinical psychologist Talya Rabinovitz about how we can start to build real, genuine connections with our audience and build trust towards client bookings.
⭐Why we are hating the process of marketing right now
⭐What's impacted our ability to show up as ourselves
⭐What happens when you acknowledge your soul's true purpose
Want to learn how to build connections with your audience in a fulfilling, gentle, authentic way without having to smash out post after post?
Then you need to join THE CONNECTION program.
✨WHAT IS IT?
A mentor-facilitated program to develop your authentic brand, niche client and digital marketing content designed to magnetise clients.
✨WHAT'S THE FORMAT?
-Weekly instructional training
-Weekly exercise to complete a new step of the brand & marketing plan
-Weekly group working session with mentor to refine each section of your plan
✨WHO ARE THE TEACHERS?
Sarah Cohen, Founder of The Styling Advisory
Talya Rabinovitz (Clinical Psychologist)
Dara Donnelly (C-Suite Brand Advisor)
✨WHAT DO I GET?
A powerful brand summary co-created by a C-Suite brand specialist
A clear niche you intrinsically know how to talk to without effort
A strategic content plan for the year that is so clear, aligned, exciting and easy you'll fall in love with building your business again
💥Access to mentors weekly
💥Exercises to help you activate the most creative part of your brain
✨WHEN ARE THE SESSIONS?
We call them 'Cosy Connection Circles', and they happen weekly at 9am at 4.30pm AEST
Starts Oct 4th - Dec 22nd 2021.
BOOK A CHAT WITH SARAH 🔽
Hi everyone! I was so excited to reconnect with personal stylist and entrepreneur, Lauren Messiah!
Lauren is an amazing example of someone who makes decisions based on gut feel, and right now, her gut is telling her there is power in slowing down, talking from the heart and connecting with people who totally get her.
Over 12 years she has thrown herself into endless launches, and built a 7-figure business as a result.
But her reflections of that period and her renewed focus are a refreshing message for those of us who are ABSOLUTELY EXHAUSTED with the content expectations for entrepreneurs.
There is so much gold in here.... but I hope you takeaway this beautiful piece of wisdom.....
'WHY' you started your styling business, why you care about helping others, why you are driven to this industry, is what builds connections.
And connections are the only thing that drive client bookings.
So if you're not getting any love from your current marketing efforts, it might be that you've lost yours.... we'll help you find it via https://www.stylingadvisory.com.au/the-connection-marketing-program/
Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy.
"Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years in the fashion industry to help women find their unique style."
At the beginning of her personal styling business, Traci quickly realised that just having a social media page and a website was not enough of a marketing plan to successfully attract clients.
So Traci found mentors, courses and external support to help her build brand awareness and credibility; 2x marketing objectives that became pivotal in her ability to grow her business internationally.
Business owners working for themselves, like most stylists, often miss out on the dynamic engagement with other people to generate ideas, talk through strategies and stay motivated.
This is why Traci reached out to mentors and marketing coaches; Her success is partly due to her ability to identify and build a team of experts around her.
This interview is another great reminder that success happens over time, you don’t have to go it alone, and if you stay consistently on task with your marketing, you will build the business of your dreams, whatever that looks like to you.
If you love learning new ideas and hearing other stylists share their business lessons, please join us every month for ‘Tea & Chats’: Styling Business Masterclasses on Zoom.
You can join us via our private FB Group @StylingAdvisoryCommittee
This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business.
This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber base or web visitor into clients.
We want to convert these people into clients but we also want to get a handle on our marketing activity so it’s effective without taking over our lives….
We need to give our audience the right content, at the right time, on the right platform, moving them through a buyer journey.
Our Marketing Funnel helps you create content for every stage of this journey for the whole year!
You’ll receive worksheets, monthly group coaching sessions and weekly access to marketing mentors, to get you creating a unique brand, niche client, and all the marketing content you’ll need for the year!
Head to our website for more details. https://www.stylingadvisory.com.au/ultimate-stylist-marketing-funnel/
Our guest today is Caitlin Marwaha, a Melbourne based stylist and founder of the CM Style Squad.
Caitlin shares her approach to marketing her business, how long it takes for her to convert clients, and the reality of building a 6 figure styling business….
It takes time, consistency, keeping track of what content works, a personal brand that resonates with your tribe, and realistic expectations.
All those stylists with imposter syndrome or a feeling of failure because you haven’t got enough clients yet… this one’s for you!
[00:00:17] Caitlin’s current launch period, styling experience to date and the decision to start running an online styling group program.
[00:03:28] Recurring revenue for stylists verses the unpredictable nature of client appointments. Launching to a warm audience on social media.
00:04:51] How Covid impacted the messaging and value of a styling membership; it’s about community. “It's one hundred percent the community element that keeps the women there.”
[00:05:48] Why Caitlin’s styling community is the perfect example of why Imposter Syndrome shouldn’t be an issue, nor stop you from building your styling business. “It’s not the service itself, it's how that service makes you feel”.
[00:07:03] Why there is room for every stylist. Clients will find their own tribe.
[00:09:00] Whether to promote the tangible styling results of a membership or the community experience. The marketing messages that work? Exclusivity and social proof.
[00:10:00] The Style Quad Niche Client
[00:11:26] What clients want and how they want their styling problems solved; Group or one on one.
[00:12:00] How long it really takes for someone to become a styling client
[00:14:06] Growing her community on Instagram, paid marketing (Facebook ads) and networks.
[00:16:00] Committing to consistent marketing content.
[00:16:27] The struggle with getting that balance between how much value do you share online and how much do you keep for your paid clients.
[00:17:27] Blogging vs Social Media to attract clients
[00:19:05] The metrics or data Caitlin looks at to determine whether the marketing content was effective.
[00:23:04] Setting realistic expectations when building a styling business.
[00:24:30] Why success doesn’t happen overnight, but it will happen.
JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕
Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges.
Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them.
🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together.
For more details head to www.stylingadvisory.com.au
'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients.
In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe.
After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’.
She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping.
We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’.
❤👍Be sure to rate, review and subscribe to learn from experts making a living doing what they love!
[00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now
[00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe
[00:01:34] The cathartic nature of a capsule wardrobe
[00:02:00] Becoming a mother and losing touch with our identity
[00:04:00] The decision to start reconnecting what what Jess loved through fashion
[00:04:42] What makes her clients decide to take that step too
[00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe.
[00:08:24] The turning point when bookings started to come in
[00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection
[00:12:00] The idea that a capsule brings a sense of control
[ [00:13:00] The weekly rack challenge
[00:13:51] Bringing your services to life with a visual image
[00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all.
[00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest!
[00:20:28] Just create something people care about
[00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.
JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉
🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬
Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients.
Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients - and it turned out that every DM or email, booking or subscription was linked to videos she created.
Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content.
This approach works for her and her audience, but every one of us needs our own unique 'recipe' of marketing ingredients to drive our clients into booking in.
[00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built.
[00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can't?
[00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business.
[00:08:40] Studying her own content and the feedback she was getting
[00:10:00] For Raquel, video is a better way of communicating her knowledge.
[00:10:47] Reviewing the engagement, the metrics, and the information to attract clients.
[00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform.
[00:13:07] Raquel’s client journey from video views to clients .
[00:15:10] Free resources and freebies
[00:16:12] Planning video ideas and the creative process
[00:23:00] The mindset shift which will fuel the popularity of stylist's
[00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.
[00:27:04] What the call-to-action could be in your video
[00:31:37] The channel Raquel receives the most engagement from followers
#stylist #stylingbusiness #rosiemckay #shoppablestyleboard #virtualstyling #virtualstylist #imageconsultants #imageexperts #wardrobeedit #wardobedetox #stylingvideos #howtostylingvideos #personalstylist #personalstyling #personalstylists #personalshopper #closetconcierge #stylistbranding #stylingadvisory #virtuallookbook #stylingsubscription #stylingmembership #editorialstylist #fashionstylist
How do you find enough clients that you'll be booked out months in advance? Celebrity stylist turned personal stylist (and a client of
mine) Bridget Bell of Style Ambition
(http://www.bridgetbell.com.au/personal-styling) shares her experiences, insights
and strategies with me in this episode of The Styling Advisory Podcast.
As an industry expert who has styled over 150 celebrity shoots, television shows and events, Bridget wanted to bring the celebrity styling experience to the everyday woman, delivering the ultimate ‘wow’ factor to their wardrobe regardless of budget or location.
Known for nailing the brief no matter the silhouette, budget, creative vision or time frame, Bridget now helps executives, working mums and entrepreneurs ‘nail their own styling brief’ through shoppable videos and styling boards, virtual styling sessions and wardrobe edits all from the comfort of their own home. Virtual platform ShopShareTV has been an integral part of this revised business model, despite Bridget not being a big online shopper….and Bridget explains:
-How she uses online tools
-Her transition to online services
-How virtual styling services work especially wardrobe edits
Over the course of 2020, Bridget and I worked together to build a brilliant brand identity, value proposition, compelling services and social media content… and you can too!
Sign up for the program Bridget completed: 👑 The Empire Blueprint Marketing &
Business Program https://www.stylingadvisory.com.au/services/branding-marketing-strategy/
Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model.
The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prevented a seamless and strong commercial partnership between them and the brands they help support.
Commissions, pulling and sending stock to clients without them lifting a finger and custom tailoring are just some of the features of this platform.
In my interview today, Lisa and I talk about the industry challenges and how Garmentier was built to remove them in an innovative and intuitive way.
Currently available to US image professionals only, they do have plans to open the functionality and membership to other countries in 2021.
Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.
Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.
In today’s episode, we’ll be focusing on the Client Journey; How your ideal client journey defines your business success.
Rosie has 2 distinct client profiles who each make purchasing and booking decisions in different ways.
Understanding these differences have enabled Rosie to anticipate the needs of each client as they move through the buyer cycle, removing any barriers to booking in and getting them signed up to her programs!
· The 2x types of Virtual Styling client and what they need from Rosie.
· How each client likes to engage with Rosie.
· How we get them from ‘unaware of your services’ to ‘booking in’ (the buyer cycle)
· The service types that match each client’s needs
Rosie also shares her advice as an entrepreneur growing a business organically; it’s all about testing and tweaking to get results!
TAKEAWAY 🔑 Understanding exactly how your ideal client makes a decision about booking in a service or buying a product should define the customer journey in your business.
SUPPORT 💻 Book a marketing coaching session in this month and we’ll define the steps your clients takes, make specific tweaks and help drive more bookings together!
More info: https://myvirtualstylist.com.au/about
In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.
MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.
Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.
We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.
Today's chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves!
ShopShare.tv is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experiences to life.
With ShopShare.tv your styling clients can discover new brands and get customised shopping recommendations from you, just like the traditional, in person services, via pre-recorded online shopping sessions made from your hone office.
In an age of digital innovation, image experts can finally capitalise on new tech tools like ShopShare TV to grow a global clientbase, reach more clients in a more affordable, accessible way and create engaging content that promotes your styling services. If you want to build this service into your current business and market it effectively, book in for a free 30 minute ‘Empire Designing’ session with The Styling Advisory (head to our website for more details).
Today I’m talking with Danique Martin about her business; Fashion and Finance.
Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both.
This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas.
As a client of The Styling Advisory, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom.
The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!
If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from Danique, you can email me, book in a chat or DM me @TheStylingAdvisory.
If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory.
Danique’s website: https://www.fashandfinance.com/
Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad.
Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.
The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching. The move to a regional area prompted Anika's transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.
In today's episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. https://www.yourstylerevolution.com.au/
Amanda Jessup is Channel 10’s Head of Network Styling, a role that sees her managing the creative direction for fashion, hair and makeup across every one of the network’s productions. She is also responsible for creating the national style guide in line with the network’s individual production branding requirements
Amanda has worked across films, television dramas, advertising campaigns, magazine shoots, as well as teaching and consulting as the NSW trainer for an Australian cosmetic company.
With over 20 years of experience across the various disciplines within the styling industry, it was a pleasure to gain a thorough insight into the world of television styling – the gruelling hours, the shift work, the multi-tasking and budget management requirements and her advice for how you can enter this area of styling successfully.
The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it.
In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, and Director of @yourmilliondollarlook TedX Speaker and Leading Virtual Style Coach (Her services retail between $9 -
$6000 US!) to talk about the severe impacts on personal styling and image
consulting businesses, and what you can do about it.
This episode will be useful if you can relate to any of these statements:
-Your client bookings have dried up over the last 3 months and now you’re behind in sales
-New clients are hard to find and engage in your home town right now
-Potential clients are not ready to spend big on shopping and styling right now.
While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape. From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first
hand how you can successfully pivot your traditional styling business online.
⚡💥👉JUNE 18,19, 2020 FREE WEBINAR (GO VIRTUAL & GROW)
This 60 minutes will make an IMMEDIATE impact on your styling and image consulting business and revolutionize the way you service clients.
We’ll take you through the 3 opportunities you can adopt right now that will fast-track your ability to earn more, attract more clients and broaden your styling business opportunities despite a global pandemic. PLUS
We’ll give you 5x Virtual Service Ideas you can start offering RIGHT NOW….we promise these ideas are creative, fun and easy to build on your own!
WANT TO KNOW THE BEST BIT??
Live Q&A with The Experts
Erin, Carla and Sarah will stay online after the webinar for a live Q&A so you
can access these experts directly and ask all of your specific questions!
Mentoring sessions with Erin, Carla and Sarah start at $250 US per hour, so this is an INCREDIBLE opportunity not to be missed.
Replicate the latest services, start using the most popular tools and pivot your styling or image business under the direction of experts who have lived, breathed, taught and defined styling for over 10 years, as well as marketing experts working and talking with successful stylists from around the globe.
This is the MOST CURRENT ACTION PLAN you’ll find to grow your image or styling
business starting right now. Register Now! https://thestylecore.lpages.co/go-virtual-webinar/
Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling, celebrity/media styling, fashion direction and most recently Sydney’s QVB Style Director.
Carol has been freelance styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Morning Herald, Instyle & Cosmo Bride, building a network of the country’s elite photographers, designers, HMU artists and models, as well styling personalities for productions aired on Channel 10, 7 and MTV Australia.
Carol’s breadth of experience and knowledge of the styling industry led us along various conversational paths in this interview, taking us behind the scenes of shoots, client needs, the industry in general, her unique approach to retaining clients, and finally, some incredible, tactical advice for the classic challenge all new stylists find for themselves - pulling stock as an unknown stylist. The purpose of our interview was initially to review her strategy for upselling clients; Branded photoshoots for her clientbase of modern leaders and entrepreneurs wanting to achieve their professional goals through strategic styling. Carol has drawn on her editorial roots to extend the styling service beyond shopping and outfit curation, culminating in new head shots, media shots and web assets….. but we covered SO MUCH MORE. This episode is jam packed with gold… so come join us for a truly eye opening journey into the world of styling. @TheStylingAdvisory
Today I’m talking with Westfield Sydney’s Head Stylist, Adriana Fernandez to find out how she works with brands in centres to deliver the best possible shopping experience for her styling clients.
Many shopping centres like Westfield will offer personal styling sessions to customers, either paid or as part of a complimentary service. The centre takes an inquiry from the customer and connects them with their preferred stylists. Some centres have a styling suite the stylist can use, but more often than not, the stylist is working within the centre without a central point.
A lot of stylists taking clients on a shopping trip within a specific centre have mixed views on the support and interaction with individual store staff. Some stores are great, and might keep a fitting room free, racks of pre-selected clothing out, and help the stylist navigate new stock, but how do you get to that point with each store?
Adriana shares her approach to building the best relationships with each brand in a centre to deliver an exceptional client experience.