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There’s no shortage of business advice out there, but let’s be real, some of it just doesn’t work for me. And I’m guessing it’s not all going to work for you either!Join The Co-op - The Membership for Online BusinessesConnect with AbagailInstagramAll the Links!I’ve learned the hard way that not all advice is created equal. In today’s episode, I’m sharing where I’m intentionally being a rebel; where I’m choosing what actually aligns with my values and giving myself permission to evolve. I hope this episode gives you the spark to do the same. We’re going to tackle these, one piece of bad advice at a time, and I’ll break down exactly why I’m not following it. Episode HighlightsWhy You Shouldn’t Do Less to Make More [0:01:05] You Don’t Need a Huge Audience to Make Real Money [0:03:10]What You Should Actually Focus On & Why it Isn’t Growing Your Team [0:06:17]How to Stop Glorifying Burnout & Making Ease Seem Like a Failure [0:14:54]Fight Me on This: You Don’t Need a Niche! [0:17:04]My Perspective on Where to Place Your Pricing [0:20:41]How to Win with Just One Offer & One Thing You Shouldn't Fear Monetizing [0:25:26]The Permission You Might Not Know You Need [0:32:45]Our Sponsor:FreshBooks get 70% off for 4 monthsThank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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If traditional business advice has ever felt like it was made for someone else’s brain, you’re not imagining it! This episode is all about building systems that truly support how you think, especially if you’re an entrepreneur with ADHD or leading a neurodiverse team.
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Our guest, Latrice Prater, is a neurodivergent CEO and founder of The Digital Solutions Team. In just a few short years, she’s scaled her agency and redefined how women in business approach systems, structure, and success. She shares how her neurodivergence shaped her journey and how you can build a business that works with your brain, not against it. Tune in to discover how to create systems that actually fit the way you work!
Episode Highlights
Systems for ADHD Needs to be a Thing [0:01:23]
Building a System for Your Brain, Business, and Budget [0:04:33]
Creating Structure for ADHD [0:08:28]
Giving Your Team Autonomy [0:12:59]
Find What Works For You [0:14:56]
Managing Your Teams [0:25:41]
Redefining Success [0:32:38]
The ADHD Superpower [0:35:20]
Our Sponsor:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Saknas det avsnitt?
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Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world’s first gourmet marshmallow cafe. It’s a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entrepreneur, strategist, and content genius who knows how to make people fall in love with a product, and she did it all with a $0 marketing budget.
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Episode Highlights
XO Marshmallow’s Rise from $200 in the Bank to a Multi 7-Figure Business [0:01:47]
Building a Viral Brand Without a Marketing Budget [0:05:27]
Creating a Shareable Product and Building a Community [0:09:46]
The Next Chapter: XO Marshmallow’s Plans for Growth [0:23:04]
Leveraging the Power of Brand Partnerships Over Press [0:30:47]
What’s Next for XO Marshmallow and How You Can Go Along for the Journey [0:41:44]
Our Sponsor:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
We've been conditioned to believe that work falls into one of two extremes: either you're grinding non-stop, pushing yourself to exhaustion, or you've mastered the elusive work-life balance. But what if that’s a false choice? As a creator, I’ve realized that some of my work doesn’t feel like work at all. It can be play, it can be art, and it can feel deeply satisfying. Yet, there’s pressure to justify how we spend our time, as if every choice determines our worth.
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In today’s episode, I challenge these ideas. What if we stopped obsessing over whether we’re working “the right way” and embraced creativity for what it is? Something that brings us joy. How would we show up differently without judgment from others or ourselves? Let’s explore how letting go of these pressures can transform the way we work and live!
Episode Highlights
What if Hustling isn’t Always Bad? [0:01:39]
Reclaiming Joy in Your Work [0:05:16]
Getting Intentional with Your Time [0:12:33]
Stop Judging How You Spend Your Time [0:18:51]
Our Sponsor:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I’ve always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing something; potentially before you even have users. But the game has changed — so much is different now! With the power of AI, much more is possible without the need to have a huge team to make it happen. For the very first time, I see a future where I can build the kinds of things I’ve always wanted to build, but without all of the friction that it used to take to make it happen!
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SaaS has always matched my mission of wanting to help people in a very tangible way. Oftentimes, when you’re educating people or giving them direction, you don’t have a way to help them implement. That’s on them! For a lot of years, I’ve allowed that to be true. The appeal of software is that you get to give people a path to implement and make their lives easier. Not only are you giving them the tools and the strategies that are going to make things better, easier, and faster, you are giving them a tool! I’m finally taking the leap not only to educate but also to provide people with the tools they need to execute beautifully!
Episode Highlights
Why Now Is a Better Time than Ever to Start a SaaS Company [0:02:43]
What Has Changed in the World of AI and Why It’s Going to Produce Rapid Results [0:11:50]
The One Thing I Want Small Business Owners to Know [0:17:36]
How What I’m Building Could Work for You [0:20:44]
Our Sponsor:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we’re sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen.
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Episode Highlights
Why Small Business Owners Should Consider Writing a Book [0:01:18]
How to Write a Non-Fiction Book in 60 Days [0:04:48]
What You Need to Do to Make Sure Your Book is Different [0:10:24]
Knowing Where to Start When You Have Too Many Ideas [0:14:55]
Finding Your Own Unique Voice [0:19:48]
How to Choose the Right Tools [0:24:59]
Self-publishing Versus Traditional Publishing [0:29:04]
Publishing in a Changing World [0:31:47]
Our Sponsor:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Everyone has valuable knowledge that they can pass on to someone. For years, I avoided Evergreen funnels like the plague. But when I finally cracked the code on Evergreen funnels and figured out how to make them work without sacrificing engagement or live connection, it changed everything for me! I was able to get out of the live-launch cycle. And that’s exactly what I’m teaching you how to do in Next Level Funnels.
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I am helping you build an automated funnel that’s going to continue to work for you all the time and show you how to balance that with live marketing so that you can turn it into a sales system that actually converts on autopilot. Let’s get into why I avoided Evergreen Funnels for so long and what finally changed my mind!
Episode Highlights
The Danger of Focusing on Selling Just for Today. [0:04:54]
The Power of Repetition. [0:15:18]
Why Evergreen Funnels Can Be Just as Personal as Live Launches. [0:17:45]
The Versatility of Funnels. [0:24:14]
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you ever set up a funnel and thought, “Great! I’m done here,” only to hear crickets? Or maybe you’re stuck in the never-ending cycle of live launching and wondering when you’ll finally get some breathing room. In this episode, I break down why real-time and automated funnels aren’t competitors—they’re actually the ultimate tag team!
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This is exactly what I teach inside Next Level Funnels: how you can balance live launching with evergreen systems so you’re not stuck in a constant hustle. But first, I’m going to unpack it for you here.
Episode Highlights
What Real-Time Marketing Actually Is [0:01:06]
How to Think About Real-Time Marketing Like a Stage Manager [0:08:32]
Why It’s Essential That Live Marketing is Not the Only Way You Market Yourself [0:10:08]
How Live Launching Can Fuel Your Evergreen Funnels [0:16:23]
One Question I Need You to Ask Yourself Today [0:20:34]
Finding the Balance Between Always On and Automation [0:27:31]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!
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Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle!
Episode Highlights
How the Education System Creates Overthinkers [0:07:03]
Detaching from the Outcome [0:22:50]
Practical Tips for Experimenting in Business [0:34:53]
How to Stay Focused on What’s Worthwhile [0:42:22]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies.
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In this episode, we’re diving into what’s actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she’s busting some of the biggest myths people still believe about Instagram strategy!
Episode Highlights
The Key to Instagram Growth in 2025 [0:01:23]
Leveraging Timely Events to Boost Engagement [0:07:35]
What Platform Should You Be On? [0:14:04]
Experimenting with Content: What Works Best for Your Audience? [0:23:10]
What Brands Are Getting Wrong in 2025 [0:27:24]
The Power of Brand Marketing [0:31:46]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder.
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If you’re tired of chasing passive subscribers who never take action, it’s time to rethink your strategy. I’ll show you how to structure lead magnets that build trust, price low-ticket offers that filter for the right customers, and implement a system that moves people from a $29 purchase to a $2,000 program, sometimes in just hours. Ready to attract buyers, not just browsers? Tune in now!
Episode Highlights
Next Level Funnels [0:00:19]
The Problem with Traditional Freebies – And What To Do Instead [0:01:55]
Why Keeping Your Offers Open All Year Can Boost Sales [0:04:55]
The Power of Paid Leads – For You AND Your Customer [0:06:00]
How to Price and Structure a Low-Ticket Offer That Converts [0:07:33]
Your Low-Ticket Offer Isn’t Meant to Be Your Biggest Moneymaker [0:10:05]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
So many people build funnels to bring in passive income and wonder why it doesn’t sell – that’s because they skipped a step! In this episode, I’m going to help you explore the step that so many people miss: the one that is going to guarantee you actual income and talk about the right way to build a funnel.
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The reason most funnels fail has very little to do with the actual product or how well you teach! The truth is, if it hasn’t converted in a live launch and you haven’t seen that people are responding to your offer, then it’s not ready for evergreen.
Episode Highlights
The Power of Live Launches [0:02:44]
Keeping it Simple [0:04:26]
The Importance of Measuring Analytics [0:11:56]
While it is possible to have a product out there that makes you money while you sleep, most of the time you need mechanisms out there that help move people through the buying piece of that puzzle – and funnels are a great way to do that!
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn’t consider myself a YouTuber, and I wasn’t posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a byproduct of trying to make a difference and support the community I was building.
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Today, I break down exactly what went into those watch hours, how I accumulated so many, and how my story might change your approach to launching a YouTube channel. There are so many different ways you can go about doing this, so I’m going to be fully transparent about what worked for me and give you some practical ideas you can try!
Episode Highlights
The One Thing You Need to Focus on When Creating Content. [0:03:16]
Why Offering Free Content Benefits You in the Long Run. [0:08:16]
Leveraging Online Event Recordings on YouTube. [0:13:03]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be! It’s not the life I imagined for myself, but it is so much better!
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When I sat down to think about what’s next, I kept coming back to this concept of using excitement as a compass to guide us and help us follow our intuition. In this episode, I’m going to be exploring my future, and how I came to realize what I really want to do more of, which is writing. I hope that as I share my story, I hope it will inspire you to dream bigger for your own future!
Episode Highlights
The Shower Thought That Sparked My Next Chapter. [0:04:06]
My Huge Vision and Mission for the Future. [0:12:10]
New Challenges I’m Taking On in This New Season [0:16:00]
What’s Really on the Other Side of Hard Work, Hustle and Grind [0:24:17]
How You Have Made My Success Possible [0:31:20]
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If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them!
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Everyone was asking how she did it so she decided to start a business out of it and help more people travel more affordably. I know my audience is filled with ambitious people who would love to travel more, especially without breaking the bank. The results Megan gets for her clients are absolutely phenomenal! Traveling shouldn’t feel impossible and clearly, Megan has found a way to make it possible for everyone. So let’s hear how!
Episode Highlights
The Biggest Myth About Using Credit Cards to Go on Vacation [0:06:20]
How to Select the Right Credit Card(s) [0:09:00]
Getting the Points [0:13:37]
How You Go About Spending the Points [0:17:21]
What to Keep in Mind When Traveling with a Family [0:21:25]
The One Thing You Need to Know About the Travel Points World [0:25:45]
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break it down for you!
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There’s a lot of research on how much more you’re capable of getting done when you’re doing similar tasks together. But how do you create a schedule that’s flexible enough? Block scheduling breaks up your day into dedicated blocks of time for specific types of tasks or activities. This reduces decision fatigue and stress and saves a ton of time!
Episode Highlights
How I Structure My Week with a Block Schedule. [0:03:26]
The Power of Flexibility. [0:23:38]
How to Implement a Block Schedule. [0:26:00]
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO much along the way! Today, I share the biggest lessons I’ve learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I’ve picked up some game-changing insights that have shaped not just my business but my entire life.
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If you’ve ever felt stuck, second-guessed yourself, or wondered if you’re cut out for this whole business thing, trust me, I’ve been there! I get real about the highs, the lows, and the moments that changed everything for me. I talk about how I stopped obsessing over making the “perfect” choice, why I stopped listening to people who didn’t get it, and why celebrating myself had to become a priority.
Episode Highlights
You’re Capable of More Than You Think. [0:02:10]
There’s No Such Thing as a Right or Wrong Decision. [0:04:22]
Not Everyone’s Advice Is Worth Taking. [0:10:27]
Lean Into What Comes Naturally. [0:12:36]
Sharpen Your Strengths, Not Your Weaknesses. [0:13:41]
Hard Seasons Will Come, But You Can Get Through Them. [0:24:27]
Feedback Isn’t a Personal Attack. [0:26:52]
Two Things Can Be True at Once. [0:31:14]
No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14]
Building a Business Doesn’t Have to Be Lonely. [0:42:02]
Whether you’re building a business, a creative project, or just a life you love, this episode is packed with real talk, honest reflections, and hard-earned lessons to help set you up for something way bigger than you ever imagined. Let’s dive in!
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Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we feel strange about this because it’s unfamiliar, not because it’s wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it’s hard to feel like an expert when everything is just beginning.
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When I started teaching online, the old saying, ‘those who can’t do, teach’ haunted me. It forced me to convince myself that what I was doing wasn’t making an impact and it couldn’t have been further from the truth! The internet has changed the way people teach and it will continue to change the way people learn. I need to remind you that you are a pioneer – online business is still in its infancy, you are literally shaping the future, and you have the opportunity to do it exactly how you want to.
Episode Highlights
The Power of Online Business [0:06:20]
The Philosophy That Will Make You Feel Valuable [0:11:40]
The One Thing That’s Holding You Back [0:18:53]
Our Sponsors:
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media.
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There are fewer and fewer creators writing long-form content on the internet than I have seen in my career. Now, when I started this business, I was writing all the time. I was publishing new articles on my blog five days a week.I had really gotten away from it in 2024, but something happened in my business recently that re-inspired me to take up this untapped opportunity again. Let’s get into why.
Episode Highlights
How 24 000 Website Visits Made Me Realize That Blogging is Alive and Well [0:01:52]
The Main Difference Between Social Media and Blogging [0:06:50]
Embracing the Opportunity to Make Your Authenticity Shine [0:13:10]
What Blogging Ultimately Gives You the Chance to Do [0:24:55]
My Approach to Blogging In 2025 [0:37:23]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I’m not talking about a bad habit. I quit everything holding me back—100 things! Today, I’m going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too.
This is the first time I’ve done an episode like this– it’s much shorter than usual because I want you to simply listen, reflect, and then take action TODAY. Let’s get into it!
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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. - Visa fler
