Avsnitt
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When we’re training teams on our design methods, what we perceive as ‘proper’ may in fact become a hindrance. Our dogmatic approach to our processes may prevent people from ever employing the techniques. Is it better to do it the right way, or to teach a wrong way that will get the job done?
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You’ve got a groundbreakingly innovative product idea, and you’ve assembled a crack team of designers. You know exactly what you want to do, but you’re unsure of how to do it. Without a framework to drive your product development, it’s Game Over.
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Saknas det avsnitt?
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Mobile, ambient technology, and connected devices are about mediating people’s behavior in their environments. Uncovering the whys and hows that drive behavior takes empathy, hours of observation, and masterful prototyping skills. You’ll succeed when you make, test, iterate, and learn.
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Design leaders are unsung revolutionaries. They’re often at the forefront of culture change, advocating for a new conversation about creativity and quality. The old one involved meetings, presentations, and top-down mandates, and little to no input from customers.
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Creativity isn’t just about expressing yourself. It’s also about solving problems by putting disparate pieces together to form a new, unique whole. Practical Creativity fuels the everyday work and once-in-a-lifetime breakthroughs of designers, engineers, and scientists.
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The only job of application navigation is to get users to the right screen. Ideally, all of your users should find what they need in 10 seconds or less, and with only a few clicks. But many enterprise app navigation systems fall short. If you’re facing a much-needed nav overhaul and don’t know where to start, it can be overwhelming.
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For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.
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Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.
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Traditionally, user research has taken on more of a scientific identity. You would do usability testing and research, take a ton of notes, and then compile all of your findings into a report. The effectiveness of that research depended on whether anyone read the report, and then if they could do anything actionable with that data.
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The expansion of the web past a desktop-based world into more of a multi-device ecosystem has caused organizations to re-evaluate almost everything they do. Style guides have had to grow to accommodate this new reality of multiple screens sizes and resolutions. When you start incorporating the multitude of products across devices and all the people working on them, organizations are forced to think more “systematically.”
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The notion of being a “designer who can code” has been a prevalent topic in recent years. Delivering static PDFs and working in photoshop is seen as inefficient in some circles. Being able to create a clickable or even responsive mockup to present to developers and stakeholders can be a better way to show your intent. It’s also much easier to iterate by changing a few lines of code.
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Understanding is what user experience as a field hinges upon. After all if you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark.
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Service design seems to go by an increasing array of names: Customer Experience, Cross-Channel UX, or even just “design thinking.” In most cases, these terms describe a holistic approach to your users’ and customers’ needs, no matter where or when they’re interacting with your product or service. In traditionally siloed organizations, it can be no small task to ensure that you are providing the best possible service.
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Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.
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When some people hear the term Lean UX, they dismiss it as simply a nouveau buzzword. There can be some confusion as to its relationship to Agile, both the methodology and the adjective. Some of the biggest resistance came from the idea that Lean UX was shortcutting and lazily undoing much of the groundwork to get organizations to buy into the value of UX. But as waterfall development increasingly becomes “the old way” of doing things, teams are operating in more agile, or Lean, ways.
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Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.
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It’s no secret that the content on your site needs to adapt to a variety of viewing environments. Responsive and Adaptive Design have been wonderful for ensuring your design flows and displays appropriately for the multitude of devices out there. But what about your content? How can you be sure your content is in the right place, or even makes sense in these different contexts?
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Animation in interfaces has traditionally been seen as purely decorative and unnecessary. There are real accessibility and usability concerns associated with a heavy reliance on Flash. Advances in CSS have allowed for sophisticated animations and transitions that actually add to the experience. In fact, a well timed transition can help alleviate the cognitive load on users.
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With the widespread adoption of Agile development methods, Lean UX has grown in popularity in the user experience world. It’s built around small, collaborative, cross-functional teams and is an extremely useful approach for startups and smaller teams. However, challenges arise when trying to adapt it to a larger, enterprise organization.
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A website can be made up of relatively complex pieces. You have multiple pages, images, maybe some JavaScript, and it all needs to come together to create this larger experience. But as with things in nature, it can be broken down even further than that into more “atomic” elements.
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