Avsnitt
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over the past 2 years, we've learned what NOT to do when setting goals for the year. going into 2025, we knew we needed to mix it up. on this episode, we're sharing our new way of goal setting & what made us decide to change everything!
enjoy xx
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios
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WEBSITE: saucemediagroup.com
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yes, we're so serious. we are taking instagram management clients again in 2025! what does this mean? why are we bringing this back? are you a good fit? we're answering it ALL on this episode! cheers to always evolving xx
INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios
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WEBSITE: saucemediagroup.com
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Saknas det avsnitt?
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ever wonder what makes a brand you love just hit? in this episode, sam & talia sit down with kes nielsen, founder of Braaand, to dive deep into what it means to create a brand with soul. kes shares her insights on how a brand’s identity goes far beyond visuals, touching on the emotional connections and values that make it truly resonate with people. with years of experience helping businesses build meaningful brands, kes explains how to cultivate authenticity & a deeper purpose behind your brand. her approach focuses on aligning a brand’s core message with its heart, proving that a brand is about much more than just aesthetics.
enjoy!!
INSTAGRAM:@kesianielsen_
@braaand.co
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios
BOOK RELISH STUDIOS: relishstudios.co
WEBSITE: braaand.cosaucemediagroup.com
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when you start getting that "stale" feeling in your business, it's time to do the "deep work".
we got the idea from an episode on The Skinny Confidential & it's been a game changer ever since.
simply put - we block out a half-day to talk through the health of the business. we discuss the state of internal SOPS, how to improve our current services, what services we believe our clients are missing & so on.
but most importantly, we realign on how we want to FEEL in the business.
are we EXCITED about the clients we're working with?
are we PROUD of what we're creating?
are we INSPIRED by our vision of the future of sauce?
are we getting out & having GENUINE experiences that promote creativity?
prioritizing the health of our team's creativity has become first & foremost in our company. when our team is run ragged, they can't create at their fullest potential... & it's honestly not fun anymore. we lose that creativity when we get stuck in formalities & the day-to-day.
tune in to hear how we structure our "deep work", what we've learned from our sessions & how to know if your sessions are working.
enjoy!
INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
in this episode, we dive into the secrets behind successful business partnerships & why they can be key to building a thriving brand. we explore the types of content that today’s brands actually need to stand out and how to ensure that content is aligned with your audience’s expectations. We also break down smart strategies to maximize your content budget—whether you're a startup or an established brand, learn how to get the most out of your creative efforts without overspending. tune in for expert tips on forming meaningful collaborations and producing content that truly resonates.
enjoy!
INSTAGRAM:@neelycreative
@saammwiches@taliacosentino@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITES: neelycreative.cosaucemediagroup.com
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should you be spooked by longer contracts with an agency? in this episode, we dive why you should consider extending your contracts beyond the usual project-by-project basis. we explore the many advantages of longer client engagements, from creating more meaningful work and fostering trust to achieving better results. enjoy!
INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
we are always getting asked how to start & build a career in social media marketing. we have an OG sauce girl, olivia bergmann, joining us today to share all her tried-and-true advice. olivia has built an incredible career in creative marketing with roles at Bumble, TruFru, GoNanas, & Sauce (the coolest one duh ;) ). olivia has mastered the art of crafting impactful marketing strategies that have grown the brands she's worked with to insane heights. she shares her experiences, challenges, the lessons she’s learned along the way & gives advice on how to do the same. olivia also drops her secrets for successful marketing for food & beverage brands.... you definitely want to tune into this one xx
INSTAGRAM:@saammwiches@taliacosentino@olivberg@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
ready to bring your brand from url to irl? let's talk about EVENTS. we dive deep into the world of brand events, exploring the key elements that can make or break the experience. whether it's a product launch, an influencer dinner party, or a community pop up, the details matter.
we're catching through what we've learned about hosting events for clients & ourselves - the good & the bad! we'll discuss everything from incorporating elements for all the 5 senses & the pitfalls of poor planning & execution. we're giving you the secrets behind successful brand events, how to avoid common mistakes, & how to create events that resonate with your audience.
enjoy!
INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
you deserve to enjoy the holiday season while also making bank in your business. our team has curated this holiday prep checklist for you to make sure you are prepped ahead of time. we're talking content prep, community activation, strategic hype builders & soooo much more.
get the full, printable holiday checklist for $25 HERE.
** secret sauce subscribers get it for FREE. sign up for $19/mon HERE.
INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
guys... the big brands are SLEEPING on lo-fi content. what is lo-fi content? it's the content we're making on our phones & digi cams. it's the content we produce in between the major campaigns. it's the community-centered content. what does this mean for us? natalie brandt founder of the conduite, joins us this week to talk about it ALL. she's giving us an inside look at her experience on the panel at Le Book & what she was surprised to learn about the marketing industry as a whole.
natalie is also the queen of landing major brand / influencer collaborations for her clients & is sharing her secrets on how you can do the same for your brand.
this is a JUICY one - enjoy!
INSTAGRAM:@saammwiches@nutbran@theconduite@hotartsygirls
@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
running out of social media content ideas? we got you. in this episode, we are breaking down our secret to a balanced social media strategy: content pillars. we're talking about the main 5 that work for most brands but also share how to make your own!
want more help with your social media strategy? inquire here
INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
this episode is going to make social media 10x easier for you... like for real. we've said it before and we will say it again, we're living in a world of content overload which makes capturing and retaining your audience's attention on social media feel like a huge feat. in this episode, we dive into the power of repetition and how consistently repeating your core messages can solidify your brand's presence and drive home your mission.
we're discussing the benefits of repetitive content:
enhanced memorability: repetition helps ensure your brand and message stay top-of-mind for your audience.
building recognition: consistent messaging fosters brand recognition, trust, and familiarity across various channels.
combatting information overload: repetition cuts through the daily digital noise, making your message stand out and be remembered.
reinforcing brand identity: consistent messaging reinforces your brand's core values and identity in consumers' minds.
driving action: repeated exposure builds familiarity and trust, increasing the likelihood of audience engagement and action.
catering to different audiences: repetition ensures your message reaches different audience segments across various touchpoints.
building brand authority: consistent sharing of valuable insights establishes your brand as a trusted authority in your industry.
tune in and learn how to make your mission stick in the minds of your audience,
enjoy!
INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
want your in-house agency for $19/mon? sign up for SECRET SAUCE
get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter -
it's your brand - you make the rules. this week we are joined by the creators behind the brand every it-girl is wearing, Sonderhaus Studios. Olive, Ingrid, and Malia have created a brand that thrives on gut instinct rather than traditional business rules. it's easy to get caught up in the "way it should be done" but they just prove that your intuition is the best guide to create the business that's meant for you.
not only have they created an intuitive brand, they've also built a loyal community. Sonderhaus has turned its community into co-creators, empowering their audience to play an active role in the brand’s design process. the girls share how they've built a loyal and passionate community that feels personally invested in the brand’s success.
tune in to hear how Sonderhaus is redefining success by going against the norm and putting their community at the heart of their brand.enjoy!
I
NSTAGRAM:@sonderhaus.studios
@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITES:
sonder.haussaucemediagroup.com
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everyone tells you that influencer marketing is the way to go but you've been burned too many times to trust it. we get it, but it's not about influencers being the bad guy... it may just be your approach.
this week, we are sharing our tried-and-true tips on successful influencer collaborations as a small brand. the best part? it's not going to break your bank.
tune in to learn how to grow your community & brand awareness through mutually beneficial influencer collaborations! -
your content is more important than you think. this week, we are joined by the insanely talented, still-life photographer, kirsten leslie. kirsten shares her insights with working with major brands that we all know and love and how great content is crucial for growth from your brand. we talk about building relationships in your industry and why working with people you love being around makes the final result even better!
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your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team player mentality and industry experience, we're sharing the essential traits that make for a top-notch social media manager ... they might not be what you think.
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MAKE CONTENT THAT SELLS FOR YOU. this week we are joined by the founders of the cult-followed Uncommon Salt Lake: Kanyon, Jewelette & Jacob. since opening in 2022, the team behind Uncommon has grown to over 33K followers on instagram, opened a successful storefront & created one of the biggest vintage markets in the state, Sum Ol Market.
we are diving deep into how they create content that converts, what makes good visual content, the mission of Uncommon that goes way beyond clothes & how to successfully work with business partners. They also threw in some thrifting hacks for all our vintage girlies out there. -
WE LOVE CONTROVERSY. this week we are joined by none other than Jaiden Robinson, founder of The Rave Social. jaiden shares her insights gained from years of experience of using spicy opinions throughout her content strategy on social media. she challenges the status quo, arguing that bland, safe content often gets lost in the sea of mediocrity. instead, she advocates for embracing bold opinions as a powerful strategy for cutting through the noise and building an engaged audience.
jaiden breaks down how injecting personality and controversial viewpoints into your content can spark meaningful conversations, attract loyal followers, and ultimately grow exponentially. she's grown her following organically in just one year to over 4000 followers by using this strategy.
enjoy!
INSTAGRAM:
@theravesocial
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com -
want to geek out on creative strategies that make you money? in this episode, we dive deep into social media campaigns and share our secrets to crafting successful ones. we're talking strategies, tactics, and insights that can elevate your social media campaigns from good to ICONIC.
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COMMUNITY IS EVERYTHING. in this episode, we chat with Tressa Wixom, the founder of Subtle Dust, about creating the brand she always wanted to exist and building a loyal community on social media. Tressa shares practical strategies and insights for fostering genuine connections on instagram. whether you're an aspiring entrepreneur or a seasoned marketer, you'll find inspiration in Tressa's story and advice. Tune in for a conversation about building a loyal community, creating products you love and why the details matter.
INSTAGRAM:
@shopsubtledust
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios
BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com
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