Avsnitt
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The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains!
Hylton Lipkin, General Manager of Garrya Mukang Chai and Om Thule at Ban Yen Tri Group, shares insights on opening a hotel in Vietnam. The hotel is a Banyan Group branded resort called Garrya.
Lipkin discusses the challenges of staff recruitment, especially in a remote location, and the importance of creating a positive and fun work culture.
He also talks about the process of choosing equipment, suppliers, and staff uniforms that align with the resort's vision and sustainability goals. Lipkin emphasizes the significance of transparent communication and documentation in project management and the ongoing training and development of staff. The resort is in the pre-opening phase, with marketing efforts focused on generating anticipation and bookings. Lipkin highlights the memorable experiences of seeing the property transform from construction to a functioning hotel and witnessing the growth of local staff members. -
The journey from child gardener to international landscape architect.
In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world.
He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly landscapes.
Mehuys discusses the impact of traditional hotel construction methods on the natural landscape and the need for a more sustainable approach. He also highlights the value of landscape architecture in creating a unique arrival experience for hotel guests. Mehuys addresses misconceptions about landscape architecture and emphasizes the financial and experiential benefits it can bring to a project. He shares his vision of creating spaces that combine hospitality, food production, and community building. Landscape architecture in the hospitality industry has a crucial role in creating visually appealing landscapes while prioritizing ecological and environmental sustainability. It is an opportunity for hotels to implement regenerative practices and enhance the guest experience. The connection between nature and human well-being is essential, and landscape architecture can contribute to the mental and physical well-being of guests. Spending time in nature has a positive impact on relaxation and joy. Landscape architecture can also play a role in improving gut and brain health. The future of landscape architecture in the hospitality industry lies in designing for flexibility and adaptability, allowing for potential land use changes. This can be achieved by incorporating elements like tiny houses and creating spaces that cater to both short-term and long-term stays. The trend is to provide diverse experiences for guests and to integrate functionalities like cafes and community spaces within hotels.
🔴 Rules for the Podcast Review Book Prize Draw
1. **Eligibility**: - Participants must write a review of ¨Dispelling Misconceptions About Landscape Architecture The Impact of Nature on Guest¨ episode of the podcast. - The review must be at least 50 words long and relevant to the episode's content. - Only one review per participant is eligible for the draw.
2. **Submission**: - Reviews must be submitted by 31 August 2024. - Participants must submit their reviews via the comment section in Apple Podcast. - Each review must include the participant's name and contact information.
3. **Prize Draw**: - All eligible reviews will be entered into a random draw. - One winner will be randomly selected from the pool of eligible reviews. - The draw will take place on 03 September 2024. - The winner will be contacted to provide the mailing address
4. **Prize**: - The winner will receive a copy of ¨12 Universal Laws of Nature¨ by Matthieu Mehuys. - The winner will be notified via email, within 7 days after the draw.
5. **General**: - The non-transferable prize cannot be exchanged for cash. - By participating, entrants agree to these rules and the decision of the organizer, which is final. - The organizer reserves the right to modify or cancel the draw if necessary. -
Saknas det avsnitt?
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In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience.
They discuss visual storytelling and brand communication, as well as Kay's journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy.
They also explore the importance of attention to detail in brand presentation for the hospitality industry. Kay provides advice for young designers and discusses the role of AI in design. The conversation concludes with a discussion on the importance of local experiences in the hospitality industry. https://khimeric.com -
In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others.
Atiba also highlights the need for the hospitality industry to move away from transactional interactions and focus on creating genuine connections with guests.
He suggests leveraging technology to create virtual communities and personalizing the guest experience. Additionally, Atiba discusses the challenges and opportunities in serving vulnerable populations and fostering inclusivity in the industry.
When people show up and they see someone that they feel like they know, it's actually called a parasocial relationship." -
Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences.
There are low-cost, high-impact sustainability initiatives... that don't cost any money and are easy to implement."
In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the importance of sustainability reporting, key elements of a comprehensive sustainability report, and affordable sustainable practices that businesses can adopt. Sue shares success stories of hotels and businesses that have implemented sustainable solutions and seen a reduction in expenses. They also discuss the future trends of robotics and AI in the industry and the need for training and development to attract and retain future hospitality leaders. -
How to fix common digital marketing mistakes independent hotels make.
In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.
We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.
We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts. -
Key to Resilience and Adaptability in the Travel Industry.
Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listening to customers and creating a human-centric experience in the hospitality industry. He also highlights the need for authenticity and trust in curating experiences for travelers. The conversation explores the trends in the industry, including the role of technology and the importance of wellness in travel.
Takeaways
Resilience and adaptability are crucial qualities for entrepreneurs in the travel industry. Listening to customers and creating a human-centric experience is essential for success.
Authenticity and trust are key in curating experiences for travelers. Technology plays a role in enhancing the guest experience, but human contact and personalization are still important.
The trend in the hospitality industry is to focus on wellness and create meaningful experiences for guests. -
Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.
Summary
The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel's brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.
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Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Summer emphasizes the need for leaders to manage themselves first and adapt their leadership style to meet the needs of their team. They also explore the trends in automation and technology in the hospitality industry, highlighting the importance of balancing technology with human interaction. Summer provides valuable insights and practical advice for leaders in navigating the future of work.
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Why Blue Zone Retreats Work - discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance of regulation and quality control in the retreat industry. Blue Zone retreats offer a holistic approach to wellness, allowing individuals to integrate the principles into their own lives. The retreats focus on moving naturally, eating wisely, downshifting, and having a sense of purpose. The Blue Zones company has conducted research on areas where people live the longest and has identified nine principles for a long and healthy life. The Blue Zone retreats provide practical life coaching exercises and create a safe space for emotional exploration. Consumers seeking reputable retreats should do their research, seek recommendations, and ensure the retreat aligns with their goals and values.
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Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings!
In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, conversion rate optimization, customer relationship management, and the future of automation in hotels. Brandon also shares a cutting-edge tip that not only enhances user engagement but also significantly boosts booking conversion rates by providing a realistic preview of what guests can expect..
🎁 Brandon also offers a gift and website analysis for listeners. Go to https://seooptimizers.com/gift/
☕️ Hey 👋🏻I have created a page here. Now you can buy me a coffee. 😊https://www.buymeacoffee.com/SamErik -
In this episode, Steve Anderson, an expert and author of The Bezos Letters, discusses examples of the principles of growing a business like Amazon. He shares insights on customer obsession, day-one mentality, high-velocity decision-making, and more. The conversation also delves into applying these principles in the hospitality industry and the impact of automation and regenerative leadership.
🔥 Join us as we delve into:
Embrace the Unplanned Path: Just as Anderson stumbled into authorship from an attempt to distill lessons into an executive summary, be open to the unexpected directions your hospitality career may lead you. What starts as a small initiative or a simple project could blossom into a defining piece of your legacy.
Look for Threads of Consistency: Through the lens of Amazon's intricate weave of principles, recognize the importance of consistent threads in your operation. Whether it's a commitment to customer satisfaction, impeccable design, or operational excellence, identify and nurture these threads, for they will hold the fabric of your brand together, just as they have done for the world's most successful companies.
Value Every Voice for Innovation: As Anderson observed at Amazon, innovation isn't relegated to a single department; it's the collective responsibility of all. Foster a culture where ideas are welcomed and explored—from the concierge to the housekeeping staff, anyone could hold the key to the next big advancement in guest experience.
Encourage Successful Failure: Instill a philosophy where failure is not a setback but a stepping stone to greatness. Let your team know that taking calculated risks can yield tremendous rewards, and even when things don't go as planned, the lessons learned are invaluable. Embrace this approach to drive a culture of continuous learning and resilience.
Commit to Big Ideas: Lastly, take inspiration from Anderson's reflection on Amazon's practice to bet on big ideas. As you steward your hotel's vision, don't just play it safe. Assess which bold moves could significantly advance your mission, and dare to invest in them. The hotel industry is shaped by those who dream big and act boldly—be one of those visionaries.
Visit the website for more information: https://thebezosletters.com/ -
Bridging Finance, Hospitality, and Podcasting, discussion with Jelani Millard, founder of The Wapechi Collection.
In this episode, Sam-Erik Ruttmann interviews Jelani Millard, a professional risk analyst, podcaster, and hospitality enthusiast. We discuss Jelani Millard’s background, travel experiences, involvement in hospitality, and the Wepachi Collection. We also touch on Jelani's vision for the hospitality industry and the unique experiences offered by the Wepachi Collection. The conversation delves into the world of travel, hospitality, and personal growth, exploring the business side of travel, the true hustle and craft of travelers, the impact of travel on individuals, and the importance of patience. It also covers the formation of a charitable foundation, the goals and aspirations of the guests, and trends in the hospitality industry. -
From Self-Doubt to Self-Trust: A Blueprint for Entrepreneurial Triumph!
In this episode, I discuss with Dawn Ledet, a certified life coach and self-trust expert. Dawn shares her professional journey from working in the hospitality industry to becoming a life coach. She explains the role and responsibility of a life coach and self-trust expert, highlighting the importance of self-trust in achieving goals. Dawn discusses common challenges faced by entrepreneurs and leaders, such as doubt, fear, and worry, and offers strategies to overcome self-sabotage. She emphasizes the need to shift from a mindset of self-sabotage to one of caution and self-trust. Dawn also shares success stories of clients who have transformed their mindset and achieved significant personal and professional growth.
☕️ Thank you for buying me a coffeehttps://www.buymeacoffee.com/SamErik
The Link to The Self Trust Coach Free Online Training:https://www.theselftrustcoach.com/selftalk -
Why we cannot ignore Blue Economy, discussion with Ms. Josianne Cutajar. TSHS-0077
Ms. Josianne Cutajar is a Maltese (Gozitan) politician elected as a Member of the European Parliament in 2019, the youngest person to represent Malta in the European Parliament. She discusses her professional journey, the unique attractions of Gozo, and the importance of climate resilience and inclusive tourism.
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Why Every Gravel Bike Ride in Finland is a Tiny Holiday!
In this episode, Sam-Erik Ruttmann interviews Sari Puumala, the founder of PK & Company, about the growing trend of travel by biking, specifically gravel biking.
Sari shares her passion for outdoor activities and how she got into endurance sports like triathlon. We discuss the popularity of gravel road biking and the reasons behind it, including the desire for new experiences, quiet roads, and the social aspect of cycling.
We also explore the difference between bikepacking and traditional cycling tours, as well as the opportunities for small hotels and inns to cater to bike packers. Sari emphasizes the extensive infrastructure and endless possibilities for cycling in Finland, and the need for accommodations to be bike-friendly. We continue by discussing the digital tools available for planning routes and exploring unknown trails.
Sari Puumala discusses the fascination of biking and how she plans her routes, especially when exploring unknown trails or destinations. She shares her passion for planning routes and the tools she uses. Sari also talks about the extensive network of gravel cycling routes in Finland and the challenges of creating interesting routes due to the many roads that end in someone's house.
She shares memorable experiences from her bikepacking adventures and highlights the social aspect of biking. Sari also discusses the efforts made by the city of Lahti to attract international bikers to Finland, including hosting events like the FNLD Gravel https://www.fnldgrvl.com/ and Nordic Gravel Series https://nordicgravel.com/pages/2024-events. She emphasizes the importance of digital tools and platforms for finding routes and planning bikepacking tours.
Sari Puumala can be reached on Instagram @sora.katriin and @sarikatriin,
I hope you enjoy my content, so subscribe to this channel for interesting discussions about travel and tourism.
Now you can buy me a coffee. 😊https://www.buymeacoffee.com/SamErik -
Exploring Africa's Diverse Charms: Insights on Travel, Sustainability, and Future Trends!
In a comprehensive dialogue, Pirkka Tapiola, Ambassador of Finland to Kenya, Somalia, Eritrea, Seychelles, and Uganda, delves into the interplay between Africa and Europe, framing it as a pivotal element in the travel experiences of European tourists. Throughout the discussion, he underscores Africa's multifaceted nature, debunking the notion of it being a homogeneous entity. Notably, he explores the vibrant tapestry of African culture, emphasizing its richness and diversity. From the culinary delights of East Africa to the burgeoning fashion and arts scene in Nairobi, Ambassador Tapiola paints a vivid picture of the continent's allure.
Central to his discourse is the imperative of sustainability in tourism, advocating for the preservation of Africa's awe-inspiring natural landscapes and invaluable cultural heritage. Moreover, he provides invaluable insights into ensuring the safety of travelers amidst their explorations. Looking ahead, Ambassador Tapiola offers astute observations on the evolving landscape of the hospitality industry in Africa, identifying key future trends that are poised to shape the traveler experience in the region. -
Summary
In this episode, Sam Erik Ruttmann interviews Piers Schmidt, the founder of luxury branding consultancy firm Luxury Branding. They discuss the challenges faced by luxury hotel brands in gaining global recognition and value compared to luxury goods brands. They explore the pricing premium discrepancy between luxury hotels and luxury goods, as well as the visibility and marketing challenges faced by hotel brands. They also discuss the distinction between ultra luxury and luxury hotel brands and the limitations on the growth of ultra luxury brands. Finally, they delve into the mindset of revenue generation and the rise of experiential luxury in the hospitality industry. The conversation covers topics such as loyalty programs and ultra luxury brands, building true affinity with guests, the Red Sea Global development in Saudi Arabia, and the future of niche brands.
Takeaways
Luxury hotel brands face challenges in gaining global recognition and value compared to luxury goods brands.
There is a pricing premium discrepancy between luxury hotels and luxury goods, with hotels commanding a lower premium.
Visibility and marketing are key challenges for luxury hotel brands, with a need for more innovative and impactful strategies.
Ultra luxury hotel brands are limited in their growth due to the high costs of development and the scarcity of suitable real estate.
Revenue generation in the hospitality industry should focus on creating unique and exceptional experiences for guests.
The rise of experiential luxury has led to increased demand for one-of-a-kind, immersive experiences in the hospitality sector. Loyalty programs are often used as addiction programs rather than creating true loyalty.
Ultra luxury brands should focus on building true affinity with guests rather than relying on loyalty programs.
The Red Sea Global development in Saudi Arabia is a unique and sustainable project that aims to attract talent and change the tourism map.
Niche brands that focus on a specific theme or passion have the potential to succeed by connecting with their target audience.
Chapters
00:00 Introduction to Luxury Branding and Hospitality
02:04 The Lack of Recognition for Luxury Hotel Brands
04:31 Pricing Premium Discrepancy
07:47 Visibility and Marketing Challenges
14:47 Differentiating Ultra Luxury and Luxury Hotel Brands
24:11 Revenue Generation and Differentiation
27:06 The Rise of Experiential Luxury
31:55 Loyalty Programs and Ultra Luxury Brands
36:04 Building True Affinity with Guests
40:27 Red Sea Global Development in Saudi Arabia
51:24 The Future of Niche Brands
Selection of brands mentioned in the Podcast
Zannier https://www.zannierhotels.com
Habitas https://www.ourhabitas.com
My Guest
Piers Schmidt, Founder
Luxury Branding
Email contact: [email protected]
Luxury Branding: https://www.luxury-branding.com/ -
Summary
This is Ep.02 of my discussion with Dr. Francesc Fuste-Forne, University of Girona, Catalonia.
The Ep. 01 ¨How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072 is available for your listening pleasure.
The conversation explores Greenland's digital storytelling emphasizes its environmental factors and the unique culture within nature.
Dr. Francesc Fuste-Forne recommended that Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers. The conversation concludes with recommendations for enhancing storytelling techniques and contact information for further engagement.
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Summary
In the conversation with Dr. Francesc Fuste-Forne, University of Girona, Catalonia, we explore the role of social media in promoting luxury gastronomy in Abu Dhabi, and the challenges faced by bakeries in Catalonia during the pandemic. The chapters cover topics such as, the balance between authenticity and aesthetics in luxury gastronomy, user-generated content's influence, social media marketing trends, and the underutilization of short-form videos.
The conversation concludes with recommendations for enhancing storytelling techniques.
Takeaways
• Social media platforms like Instagram and TikTok have revolutionized the way gastronomy and new destinations are marketed and promoted.
• Luxury gastronomy experiences often focus on creating emotional bonds with customers through the use of unique and authentic storytelling
. • Bakeries faced challenges during the pandemic but adapted by increasing takeaway and delivery services and communicating changes to customers.
• Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers. - Visa fler
