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Scott is joined by Jed Rawson, CEO of Pirawna, who shares a gripping tale of intrigue and perseverance in the face of adversity.
Jed recounts a recent incident where his team encountered stolen goods being sold on Amazon, totaling a staggering $4 million in inventory. Through meticulous investigation and collaboration with law enforcement, they uncovered an organized crime operation responsible for potentially $50-100 million in stolen goods.
Amazon's swift response led to the shutdown of several accounts linked to the illegal activity, marking one of their largest takedowns of fraudulent sellers to date.
Jed discusses supply chain security measures, emphasizing the importance of GPS tracking containers and verifying driver identities. He also highlights Pi Agency's success in assisting brands to exit for significant sums, driven by strategies informed by past failures and focused on long-term trends.
Episode Notes:
00:13 - Jed Rawson Introduction
01:23 - Mafia on Amazon
04:00 - BuyBox Hijacked
06:25 - Genesis of SmartScout
07:00 - Stolen Inventory Investigation
11:50 - Law Enforcement and Takedown Operations
14:40 - Learning from Amazon Escalations
16:10 - Organized Criminal Operation and Impact on Brands
21:15 - Precautions and Preventive Measures
27:40 - Brand Exits
LinkedIn: www.linkedin.com/company/pirawna/
Website: https://www.pirawna.com/
Related Post: The Amazon Appeals Dilemma: DIY or Delegate -
Steven Pope from My Amazon Guy discusses strategies for profiting on Amazon. With over a decade of experience, Steven shares insights on navigating challenges and evolving business models.
He covers topics such as brand registry loss, retail arbitrage, and mitigating compliance risks. Emphasizing the importance of learning from setbacks, Steven provides actionable advice for sellers to enhance their success on Amazon.
Episode Notes:
00:23 - Steven Pope Introduction
03:44 - Starting an Agency
06:18 - Amazon Account Suspension Policy
12:50 - White Hat vs. Black Hat
13:55 - Brand Registry Process
15:40 - Scaling and Prep
16:37 - Mixing Retail Arbitrage and Wholesale
19:34 - Succeeding Using SmartScout
19:48 - Finding your Zone of Genius
21:51 - Mistakes and Regrets
25:23 - Inventory Manager for Amazon
27:53 - SmartScout Trial
29:14 - Reselling Compliance Risk
30:30 - Hijackers, Black Hat Tactics, Stolen Goods
31:50 - Improving Click-Through Rate
“Images are for people and copy is for robots” - Steven
LinkedIn: linkedin.com/in/steven-pope
Website: myamazonguy.com | myrefundguy.com
YouTube: youtube.com/myamazonguy
Related Post: Amazon PPC Optimization: Tips for More Clicks and Conversions -
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Scott shares his insights on recent happenings in the Amazon space, including standout companies such as AdGrantsGenie, AIA Assets, Deltologic, and a personal story highlighting the challenges sellers face.
Episode notes:
01:10 - AIA Assets
03:00 - AdGrantsGenie
04:00 - Deltologic
04:40 - Connected Commerce Council
05:25 - Junglytics
06:10 - Scott’s Best Amazon Story
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads -
Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.
With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.
The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.
Episode notes:
00:15 - Sabir Semerkant Introduction
02:05 - Sabir’s Background
03:55 - Good and Bad Information
04:40 - Vitamin Shoppe
05:15 - Test, Learn, and Optimize
07:05 - Ecommerce is a Mix of Different Practices
08:00 - Co-founding VaynerCommerce
10:20 - How Sabir Met Gary V.
13:50 - 8-D Method
14:55 - Performance Optimzation
18:40 - Consumer Attention Span
23:20 - Premium Pricing
25:25 - Product Positioning and Brand Building
29:40 - Story Telling
32:50 - Customer UX
35:20 - Retargetting and Remarketing
40:20 - Logistics
LinkedIn:
linkedin.com/in/sabirsemerkant
Websites:
growthbysabir.com/workshop/
growthbysabir.com (GROWTH by Sabir)
growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)
Related Post: Pricing Strategies for Wholesale Sellers on Amazon -
Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.
Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.
Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies.
Episode Notes:
00:35 - Introduction and Background
02:00 - Building M19 and Getting Customers
05:30 - Organic Rank Awareness
08:47 - Checking rankings
12:18 - Inventory Awareness
14:45 - Advertising Awareness
19:15 - Conversion Data
22:54 - Marketplace Preferences
24:17 - How to Reach M19
LinkedIn: linkedin.com/in/berradatarik
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads -
Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.
Episode Notes:
00:30 - Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 - Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/ -
Scott breaks down the latest news in the Amazon space.
Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event.
Episode Notes:
00:35 - Podcast Coverage
01:15 - Prosper Update and Scott’s Favorite Audience
02:50 - The 17 People you will meet @ Prosper
03:15 - The Event Season
04:30 - Natural Products Expo West 2024
05:45 - SmartScout Expo West Brand Report
07:05 - Thrasio Bankruptcy
09:55 - Tweets about Thrasio’s Bankrupt
10:15 - Optimizing FBA Fees
Email: [email protected]
Related Post: Fulfillment Fee (FBA Fulfillment Fee) -
In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel.
They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation.
David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands.
Episode notes:
00:15 - David Zimmermann Introduction
01:40 - David Zimmermann Tools Comparison
04:45 - Comparing AI
5:45 - Automation Features
07:02 - Scoring Tool Features
09:00 - David’s Favorite Category
10:15 - Finding the Tools
11:00 - How Returns Affect Profitability
13:25 - Picking Worth It Demos
14:14 - Tools That Faded Away
15:20 - Analyzing Newsletters
19:35 - Conclusion
LinkedIn: https://www.linkedin.com/in/ddzim/
Website: https://courses.ddzim.me/courses
Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers -
In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good.
Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability.
Episode Notes:
00:30 - Early Lessons from Amazon Selling
01:35 - The Elf on the Shelf
03:05 - Halloween
04:25 - Barbie Princess
06:20 - Why Stocking Out Can Be a Good Thing
07:05 - Stocking Out vs Overstocking
09:20 - Greed vs Caution
Related Post: How To Sell on Amazon Without Inventory -
Scott Needham interviews Michal B. Oron, the CEO and Co-Founder of Fortunet.net, the first investment bank focused on e-commerce businesses.
They discuss the rise and fall of aggregators in the Amazon marketplace, the diversification of acquirers, and the importance of benchmarking for Amazon sellers. They also explore key metrics such as ACOS (Average Cost of Sale), repeat customer rate, market share, and the Inventory Performance Index (IPI).
Michal shares insights into how these metrics impact the attractiveness and potential of a business.
Overall, they are optimistic about the market and see a growing appetite for deals in the e-commerce space.
Episode Notes:
01:05 - Michal Introduction
01:30 - The Rise and Fall of Aggregators
04:05 - Benchmarking
07:50 - Understanding ACOS
11:20 - Repeat Customer Rate
17:00 - Market Share
19:00 - The Significance of Market Share
20:55 - Inventory Performance Index (IPI)
Website: https://fortunet.net/
LinkedIn: linkedin.com/in/michal-baumwald-oron-9b604620
Related Post: Thrasio vs Perch: Which Amazon Aggregator Is Right for You? -
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon -
Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.
Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.
Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.
Episode Notes:
00:00 - Introduction and Goal of the Podcast
01:10 - Guest Introduction
01:38 - The Evolution of Product Launches
03:10 - Treating Amazon as a Channel
06:49 - The Future-Proof Product Launch Formula
07:16 - Dropshipping Research
08:43 - The Kickstarter Step
10:26 - Preparation and Launch Stages of Kickstarter
13:33 - Generating Traffic on Kickstarter
15:33 - Successful Kickstarter Examples
19:18 - Cash Flow Advantage and Launching on Amazon
21:56 - Fulfillment of Kickstarter Orders
24:08 - Assistance in the Product Launch Process
26:41 - Building a Brand and Owning Traffic
28:01 - Conclusion
LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281
Related Posts: The Ultimate Checklist for Launching a Product on Amazon -
In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.
Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.
She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.
She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.
Episode Notes:
00:00 - Introduction and Background
01:00 - Building Fluencer Fruit
03:02 - The Need for Tools in the Amazon Influencer Program
04:11 - Marketing Challenges
05:24 - The Importance of Video in Amazon Listings
08:19 - The Impact of Video on Sales and Returns
09:47 - Amazon's Response to Video Trends
13:20 - How Sellers Can Get Videos on Their Listings
14:14 - Case Study: Increase in Sales with Influencer Content
18:13 - Using Fluencer Fruit for Optimization
19:27 - The Future of the Amazon Influencer Program
21:24 - Expansion of the Influencer Program Internationally
22:35 - Closing Remarks
LinkedIn: linkedin.com/in/liz-saunders
Website: www.fluencerfruit.com
Related Post: Leveraging User-Generated Content to Boost Amazon Sales -
Scott Needham interviews Tom, the Co-Founder of Lonesome Labs, about its HighFive tool. It is a free tool that helps Amazon sellers request reviews for their products in a compliant way.
HighFive connects with a seller's Amazon account and allows them to choose when Amazon sends the review request email to customers.
Tom explains the importance of reviews for sellers and how HighFive can help them get more recent reviews, which can improve their product rankings. He also discusses the future plans for Lonesome Labs and the value of offering HighFive as a free tool.
Episode Notes:
01:10 - Tom Piamenta Introduction
01:20 - The Value of Product Reviews
02:20 - Lonesome Labs’s HighFive
04:30 - Best Interval for Reviews
05:00 - Review Limitations
06:00 - Calculating Success Rates
07:00 - Getting Reviews for Free
08:00 - New Tools to Watch Out From Lonesome Labs
09:00 - Micro SaaS
09:40 - Review Manipulation and Getting Suspended
LinkedIn: https://www.linkedin.com/in/tompiamenta/
Website: www.lonesomelabs.com
Related Post: Amazon Variation Listing: An Ultimate Guide [2023] -
In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.
Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.
They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.
Episode Notes:
00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks
LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1
Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024] -
In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads -
Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable.
Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants.
Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops.
Episode Notes:
00:20 - Robb Green Introduction
01:49 - Best Part of Running Brands
02:38 - Product Selection and Unit Economics
04:31 - Strategy Shift
05:30 - Platform-first Mentality
06:21 - Using AI to Understand Customer Sentiment
07:10 - Using Data to Make Better and Quality Decisions
10:11 - Improvement on SQP Data
12:50 - What do Eight-figure Sellers Worry About?
15:13 - Allocating Time and Money for Multi-channel Sales
16:27 - The Future of TikTok Shops
17:45 - SmartScout for TikTok
20:51 - What Does TikTok Shops Want?
Website: https://imtheone.com/about-us/
YouTube: https://www.youtube.com/@imtheonepodcast
Instagram: https://www.instagram.com/imtheonepodcast/
Facebook: https://web.facebook.com/people/Im-The-One-Podcast/
X: https://twitter.com/imtheonepodcast
LinkedIn: https://www.linkedin.com/in/imtheonepodcast/
Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide -
Tax Compliance, Business Performance Analysis, Budgeting and Planning, Estimated Sales Velocity, and Risk Management are just some of the reasons why Accounting is crucial for any Amazon seller.
Ryan Hurley, the founder and lead developer of SellAnalytics, a software that helps Amazon sellers manage their accounting and inventory, teaches us the importance of accurate accounting, the limitations of existing tools such as A2X and QuickBooks, and how Sell Analytics offers a comprehensive solution for Amazon sellers.
Episode Notes:
00:39 - Ryan Hurley Introduction
03:56 - First Product Sold
04:11 - Solving Accounting Problems
05:14 - Tying Inventory into Cashflow
06:47 - Inventory value on QuickBooks
07:18 - What Do You Need To Know Before Filing
07:56 - Trial Balance
09:31 - QuickBooks vs Spreadsheets
10:01 - Why Bypass QuickBooks
14:01 - Learning How to Operate an Accounting Firm
15:21 - Building Other Sales Channels
15:59 - Learning How Much to Reinvest in the Business
Website: https://sellanalytix.com/
LinkedIn: linkedin.com/in/ryan-d-hurley
Related Post: 5 Ways To Turn Your Finances Into a Business Strength -
In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees.
Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men.
From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants.
Episode Notes:
00:29 - Corey Ganim Introduction
01:00 - Creating Content for Wholesale Sellers on LinkedIn
02:25 - The Power of Delegation
02:50 - Screening and Finding Talents
06:40 - Common Hiring Mistakes
09:00 - Managing Seller Central
09:40 - AMZ United as a Participant
12:40 - Percentage of Brand New Amazon Sellers
14:10 - Opening Up New Accounts
16:50 - Navigating Distributor Relationships
LinkedIn: linkedin.com/in/corey-ganim
Website: gobrandrocket.com
X: @GanimCorey -
Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace.
Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform.
Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands.
Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions.
Episode Notes:
00:45 - Martin Heubel Introduction
02:15 - Vendor Central Experience and the Role of Vendor Managers
04:39 - Deal Exclusive to Vendor Brands
07:08 - 1P Relationships with Distributors in the United States
10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands?
15:15 - Amazon Reducing Cost
16:15 - What Does Amazon’s Hardball Look Like?
18:20 - Negotiating with Amazon
22:35 - Annual Vendor Negotiations
26:30 - The Future of Vendors
LinkedIn: linkedin.com/in/martinheubel
Website: consulterce.com
X: consulterce
Related post: The Vendor Central Database of Amazon Brands - Visa fler
