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This week on the Scalpel of Truth, Leisa tackles the epidemic of copycatting plaguing the medical aesthetics industry. From crashing competitors' events to shamelessly stealing marketing materials, Leisa exposes the unoriginal offenders who are more interested in quick fixes than building a brand with integrity.
This is an episode about the importance of authenticity. It’s about learning to embrace our unique strengths and invest in our own creativity. Forget the cheap knock-offs. Originality is the only facelift your brand needs.
But it's not all tough love and sharp wit. Leisa provides practical advice on cultivating genuine innovation, encouraging listeners to tap into their teams, engage with their patients, and even look outside the industry for inspiration. She reminds us that success in this business requires more than knowing the right injection techniques—it demands courage, creativity, and a commitment to ethical practices.
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This week on The Scalpel of Truth, Leisa tackles a problem that plagues many medical spas: toxic management. She dissects the various forms toxic management can take, from the egomaniac who rules by fear to the lazy service provider who coasts on seniority. She argues that these individuals, often placed in positions of power without earning their keep, can cripple a med spa's potential, leading to decreased productivity, high turnover, and, ultimately, a decline in patient satisfaction.
The episode isn't all doom and gloom, however. Leisa offers practical solutions for med spa owners, urging them to "inspect what they expect" from their managers, closely monitoring performance metrics, conducting regular performance reviews, and creating a safe space for employees to voice concerns without fear of retribution. She stresses the importance of data-driven decision-making, encouraging owners to address issues head-on and make tough choices when necessary, even if it means letting go of long-time employees.
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Saknas det avsnitt?
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On this week's episode of The Scalpel of Truth, Leisa Krauss is serving up a generous portion of tough love for medical aesthetics professionals. Lisa dives deep into the concept of a unique value proposition, or as she puts it, "Why the hell prospective patients should choose to do business with you in a saturated market."
For Leisa, success in this industry boils down to standing out from the crowd. She emphasizes the importance of building a brand around expertise, personalized treatment plans, and a commitment to staying ahead of the curve with cutting-edge technology. However, she cautions that true luxury lies not just in shiny new devices but also in the finer details that elevate the patient experience.
Think sparkling clean treatment rooms, a welcoming ambiance, and, most importantly, a team that exudes professionalism and genuine care.
Leisa stresses the power of a comprehensive consultation that leaves patients feeling informed, empowered, and eager to book their next appointment.
Don't forget to subscribe to The Scalpel of Truth and check out Lisa's website for more business tips and industry insights. Until next time, stay sharp, stay focused, and stay fabulous!
Links
vanityempireconsulting.com@scalpeloftruthpodcast -
Get ready for a wild ride as Leisa dives into the wild world of medical aesthetic marketing with her guests, Ontonio Karam and Danial Aziz, the masterminds behind Skinfluence Marketing. They're spilling all the tea on the BS you need to watch out for, like those agencies promising you the moon and stars (spoiler alert: it's probably a scam).
They're calling out cringey marketing tactics (ahem, having your receptionist run your Instagram) and revealing why cookie-cutter websites are about as effective as a dull scalpel. Plus, they're dropping truth bombs about the importance of killer before and after photos that actually showcase your skills (and no, your iPhone pic most likely isn't going to cut it).
This episode is your ultimate guide to upping your marketing game, attracting the right clients, and avoiding those shady marketing traps. So grab your scalpel. It's time to cut through the BS!
Links & Notes
Skinfluence MarketingFind Leisa at Vanity Empire Consulting -
This week under the Scalpel, Leisa dives deep into building the ultimate dream team with top-tier talent for your med spa. Leisa breaks down the episode into seven crucial segments, starting with defining your ideal candidate and their non-negotiable skills and qualities. She then moves on to crafting compelling job descriptions, interviewing like a pro, onboarding effectively, building a positive clinic culture, providing continuous training and development, and implementing retention strategies to keep your top talent happy and loyal.
Throughout the episode, Leisa emphasizes the importance of being clear, direct, and honest in your expectations and communication when seeking out and managing top-tier talent. She stresses the significance of creating a supportive and engaging work environment, offering competitive compensation and growth opportunities, and investing in your team's future through ongoing training and personal development plans. Leisa also highlights the value of building a strong clinic culture and reputation within the industry to attract and retain the best talent in the field.
Links & Notes
Get the Bitch’n Templates package: A collection of templates, including educational agreement templates, to help streamline your practice's operations and save time.Discovery call with Leisa Krauss: An opportunity to discuss your onboarding process and receive guidance on how to improve it to attract and retain top-tier talent. -
In this episode of The Scalpel of Truth, Leisa Krauss and her guest Christine Mytrunec from Gold Raven Studio delve into the importance of responding to negative online reviews for med spas. It’s time to gear up and learn how to handle these reviews with professionalism and empathy because a well-crafted response can turn a negative situation into an opportunity to showcase your commitment to customer satisfaction.
Leisa and Christine discuss the significant impact online reviews have on a med spa's reputation and bottom line. They cite statistics showing that 95% of consumers read reviews before making a purchase decision and that 91% of 18-34 year-olds trust online reviews as much as personal recommendations. The duo stresses the importance of striving for a 5-star rating on Google, as anything below 4.5 can drastically reduce a med spa's visibility in search results.
Throughout the episode, Leisa and Christine share examples of poorly handled negative reviews and offer advice on how to address them effectively. They emphasize the need for owners and staff to take responsibility for their shortcomings, investigate the root causes of the issues, and take action to prevent future occurrences. The pair also addresses the problem of fake reviews left by competitors, advising med spas to respond professionally and request that the reviewer contact them directly to resolve the matter.
In the end, they strategies for encouraging satisfied customers to leave positive reviews. They suggest asking for reviews directly, making the process easy by providing links or QR codes, and following up with patients after their treatments.
Links & Notes
VanityEmpireConsulting.comInstagram: @thebitchnbeautician and @scalpeloftruthpodcastHug Your Haters by Jay Baer -
In the latest episode of "The Scalpel of Truth," Leisa Krauss—affectionately known as the Bitch‘n Beautician—dives into the art of hosting purchasing events at your med spa. Leisa lays out a roadmap for turning these events into revenue-boosting, loyalty-building extravaganzas. From creating urgency and exclusivity to leveraging personal consultations and educational opportunities, she offers a masterclass in event planning that’s anything but dull.
As always, Leisa doesn’t hold back. She dishes out no-nonsense tips on avoiding the dreaded “discount” label, rallying a motivated team, and ensuring your guests are happy (and buying) throughout the event. Whether she’s advocating for mid-month scheduling or stressing the necessity of a well-organized RSVP list, Leisa’s advice is as practical as it is entertaining. So, grab your favorite bev, buckle up, and get ready for an episode packed with laughter, insight, and a healthy dose of salty language.
We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.
Get the templates now!
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In this episode of The Scalpel of Truth, host Leisa Krauss, aka the Bitchin' Beautician, takes aim at a pervasive problem in the med spa industry: information hoarding. Leisa argues that whether you're a practitioner, manager, or owner, keeping knowledge to yourself is not only selfish but also detrimental to your team and your business.
Practitioners who attend trainings but don't share their learnings create a knowledge gap that affects service quality and patient experience. Leisa emphasizes the importance of owners compensating practitioners for their time spent training the team.
Managers who hoard sales data, marketing strategies, and patient feedback leave their team working blind. Leisa illustrates this with a worst-case scenario of a manager on vacation when a refrigerator malfunction puts a week's worth of Botox treatments in jeopardy.
Owners who sit on business strategies, supplier contacts, and industry trends stifle growth and wonder why their business isn't thriving. Leisa points out that a successful med spa is a well-oiled machine, not a one-person show.
Through juicy examples, Leisa demonstrates how information hoarding leads to inconsistency, stunted growth, and missed opportunities. She argues that it stems from fear of losing control and insecurity, but in the world of medical aesthetics, collaboration is key.
The big takeaway: stop hoarding information. Share knowledge, empower your team, and watch your med spa thrive.
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Get ready for a speed-run, bitchachos, because this week, we dive into the importance of using templates and tools in your med spa with the top 10 reasons why these resources are essential for practice growth and long-term profitability.
Want more? To save you time and energy, we've created the "Bitchin' Templates Package," a collection of over 65 editable templates designed specifically for clinic owners and managers like you. These templates cover a wide range of areas, from manuals and hiring templates to financial metrics and operational tools.
We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.
Get the templates now!
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This week on the show, Leisa tackles the delicate subject of employee turnover in medical spas. And, as a VERY special occasion, she’s joined by guest, voice of this show, and host of the fake alternate universe podcast, “The Spatula of Honesty,” her partner Chris Krueger. Chris brings extensive experience as a manager and director, working to develop high-performing staffs—which sometimes means letting people go.
Together, they explore why top talent leaves and how owners can better handle departures. The conversation delves into the importance of clear communication, strong leadership, and proper documentation in retaining and managing staff. Krause and Krueger debate the fine line between being friendly and being friends with employees, arguing that maintaining professional boundaries is crucial for effective management.
The episode doesn't shy away from controversial topics, addressing the need for performance improvement plans and the challenges of firing underperforming staff. It emphasizes the importance of acting swiftly when issues arise rather than allowing problems to fester.
The discussion takes a thoughtful turn as it considers the human element of terminations, advocating for compassion while maintaining firm business practices. It touches on the mental health aspects of job loss and the importance of handling unemployment claims responsibly.
With its blend of practical advice and spicy commentary, this episode offers med spa owners and managers a frank discussion on navigating the less glamorous side of the beauty business, from documentation and legal considerations to the nuances of termination meetings.
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In this episode of "The Scalpel of Truth," we delve into the often-overlooked world of metrics and data in the medical aesthetics industry. The discussion explores:
Why passion alone isn't enough to sustain a successful med spaTen key metrics every practice should be tracking, from profit and loss statements to patient retention ratesThe potential benefits of financial transparency with staffThe episode challenges industry professionals to move beyond gut instinct and embrace data-driven decision-making. But in a field focused on external beauty, is there a risk in reducing patient care to cold, hard numbers?
From appointment no-show rates to marketing ROI, the podcast argues that understanding these metrics isn't just about boosting profits—it's about creating a thriving practice that can better serve its clients.
This ep makes the case for why crunching numbers might be the key to unlocking a med spa's true potential, transforming how you approach business management.
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In this episode of "The Scalpel of Truth," host Leisa Krauss serves up a spicy critique of a seemingly innocuous practice: eating at the front desk of medical spas. With her trademark candor, Krauss dissects why this common habit might be more than just a faux pas:
How a quick bite could bite into your business's bottom lineThe unexpected ways food can compromise patient confidentialityWhy that Starbucks cup might be sabotaging your brand imageKrauss challenges industry professionals to reconsider their workplace dining habits, arguing that the path to a truly luxurious patient experience might start with where staff choose to eat their lunch. But is this focus on front desk etiquette a recipe for a better business, or just food for thought?
Join Leisa as she explores the intersection of professionalism, patient care, and the power of first impressions in the competitive world of medical aesthetics.
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This week on the show, Leisa takes aim at the lifeblood of any successful med spa: recurring revenue. She argues that a well-crafted membership program is the key to financial stability and patient loyalty.
But we’re not talking about your average loyalty program. You’re a bougie, high-end med spa and you need a membership experience that will have patients clamoring to sign up. The secret sauce? Enticing perks, exclusive access, and a team that's financially incentivized to sell memberships like their lives depend on it.
Lisa's got the receipts to back it up. Clinics with memberships can see patient spending increase by a jaw-dropping 40-44% annually. And when it comes time to sell, a membership program can send your valuation skyrocketing.
But don't just take our word for it. Lisa's got a whole guide on how to do all the things she’s talking about and you can get your hands on it RIGHT NOW, RIGHT HERE! Want more good news? You can save 15% on your entire purchase with code BITCHN15 at checkout.
And if you're still feeling lost, she's got the consulting chops to whip your membership program into shape. Get started today!
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In this week's "Scalpel of Truth," Leisa Krauss takes aim at a significant issue in medical aesthetics: the state of practitioners' nails. With her no-nonsense style and sass, Krauss explains why well-manicured nails are more than just a superficial concern.
Chipped, broken, or polish-worn nails, Krauss argues, erode patient trust and send a message of carelessness. In the medical field, hands are tools, and the state of a practitioner's nails has implications for hygiene and patient safety. Jagged edges can scratch patients, and chipped polish can harbor bacteria.
Krauss doesn't mince words: "If you're going to pursue a career in the beauty industry, you are signing up to be judged on your appearance, my friend, whether you like it or not. Harsh. Absolutely. But true."
Her solution? Keep a nail mending kit on hand, complete with polish for touch-ups and remover for emergencies. Bare nails are always better than busted ones.
Krauss argues that consistency and the overall patient experience are key. High-end clients expect high-end service, and every aspect of a practitioner's appearance should reflect that. "Talent recognizes talent. High-end recognizes high-end," she says. "So for the love of Botox, please have a nail mending kit in your med spa and be cognizant of what your nails look like."
In the world of medical aesthetics, the devil is in the details. And when it comes to nails, it's time to polish up and get it together.
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In a summer-sizzling new episode of "Scalpel of Truth," the Bitch’n Beautician herself, Leisa Krauss, takes on the dreaded summer slowdown that threatens to leave med spas high and dry. Armed with three decades of industry know-how and a sharp tongue, Krauss dishes out savvy strategies to keep those appointment books packed and the cash flowing.
The struggle is real when Q3 hits and everyone's chasing those beach vibes. But starting this week, you’ve got a game plan: entice patients with pre-vacation glow-up packages they can't refuse.
From "Summer Breeze Refresh" facials to "Glow on the Go" Botox touch-ups, Krauss serves up a smorgasbord of sizzling summer bundles. And don't even get her started on the power of memberships - that's a whole other episode, bachachos.
So grab your SPF, crank up the AC, and get ready to slay the summer slowdown with Leisa Krauss as your guide. Tune in, take notes, and let's make this vacation season a med spa blockbuster.
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This week on the show, Leisa Krauss, your Bitch’n Beautician, dissects the all-too-common issue of wasted downtime in medical spas. With a no-bullshit approach honed over 30 years in the biz, Krauss serves up a smorgasbord of tactics to transform those dead hours into money-making power hours.
Krauss takes aim at the usual suspects—gossiping staff, AWOL employees, and errand runners—and emphasizes the need for a team that's locked, loaded, and ready for walk-ins. She dishes out a meaty list of downtime to-dos, from client call-backs and inventory control to staff training and treatment room overhauls.
But it's not just about keeping busy. Krauss wants her people to level up, urging them to hit the books, jump on webinars, and get their learn on. She's also a big believer in the power of the pow-wow, encouraging staff to put their heads together and brainstorm ways to boost the biz.
Krauss doesn't mince words when separating the wheat from the chaff. In her world, there are "business builders" and "paycheck collectors," and she knows which ones are worth their salt. Her advice? Make your expectations crystal clear, and post that list of downtime duties where everyone can see it.
By implementing these power moves, Krauss is convinced that med spas can crank up their efficiency, keep their standards sky-high, and build a team that's tighter than a drum. Her parting shot? Share the podcast, stay focused, stay sharp, and stay fabulous. Boom. -
🍕 Attention med spa managers and owners: Put down the pepperoni and listen up! 🔥
In this oozy episode, Leisa Krauss, the Bitch'n Beautician, calls out the cheesy practice of using pizza parties as a substitute for proper employee compensation. 🍕❌💰
Leisa argues that while pizza parties have their place, they fall flat when it comes to recognizing the hard work and dedication of medical aesthetic professionals. Real motivation comes from bonuses, benefits, and professional development opportunities – not just a greasy slice of appreciation. Leisa urges med spa leaders to skip the menu and check their budgets, emphasizing that investing in your team delivers far better results than a pizza party ever could. 📊💪
To all the hardworking med spa professionals out there: Know your worth and demand more than just the occasional pizza! 🙌💅
Tune in for Leisa's unfiltered take on this cheesy issue and learn how to properly reward your team for a job well done.
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In the latest episode of "The Scalpel of Truth," host Lisa Krauss, known as the "Bitchin' Beautician," cuts through the niceties and gets down to the nitty-gritty of working with family members in the medical aesthetics industry. With her signature blend of sass, savvy, and a sprinkle of salty language, Krauss dishes out hard-earned wisdom from her 30 years in the business.
From the husband-wife duo to the sibling rivalry, working with relatives can be a tricky tightrope to walk. Krauss doesn't mince words as she shares cautionary tales of family dynamics gone awry in the med spa setting. She emphasizes the importance of setting clear boundaries, maintaining professionalism, and leaving personal baggage at the door.
But what happens when a family member's work performance is lackluster? Krauss offers up scripts for those awkward conversations, stressing the need to approach the situation as colleagues first and family second. She also tackles thorny issues like financial decisions, work-life balance, and the dreaded question of what to do when it's time to cut a relative loose.
While working with family can be a popular business model in the industry, Krauss warns that it's not for the faint of heart. She urges med spa owners to take a long, hard look at their family affairs and to seek honest feedback from their team - even if it means opening up a can of worms.
So, grab a stiff drink (or maybe just a strong cup of coffee) and tune in as Krauss slices through the complications of family-run med spas with her signature sharp wit and no-nonsense advice. Your business (and your sanity) just might thank you.
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In this week's Rantaroonie, Leisa Krauss tackles a crucial issue in medical spas: lack of treatment room preparation. She explains why fully stocked and set up rooms are essential for providing a professional, high-quality experience.
Bottom line? Stake the stink!
In the competitive medical aesthetics industry, flawless preparation is a key differentiator. Treatments are not necessities! So providing a "magical experience" is crucial for patient retention. Frequent interruptions reduce the perceived value of these pricey services.
Rantaroonie reminds med spa professionals that investing time upfront to get fully set up pays dividends in client satisfaction and business growth.
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In our first sharp-tongued episode, Leisa Krauss, the Bitch’n Beautician, slices and dices the difference between "Paycheck Collectors" and "Business Builders" in the medical aesthetics industry. Brace yourself for some seriously salty language as Leisa unapologetically calls out the 30% of service providers, managers, and owners who she believes don't deserve to be in the industry.
Leisa breaks down the telltale signs of Paycheck Collectors, including lack of initiative, minimal effort, low engagement, frequent absenteeism, resistance to feedback, clock-watching, lack of patient focus, resistance to change, poor collaboration, and no interest in professional development. She emphasizes the importance of identifying these individuals early on to prevent them from eroding your practice's foundation.
On the flip side, Leisa celebrates the qualities of Business Builders and Revenue Generators, such as proactive engagement, high patient satisfaction, strong work ethic, excellent communication skills, initiative for learning, adaptability, strong collaboration, results-oriented mindset, patient retention efforts, marketing savvy, innovation, and leadership qualities.
Leisa urges owners and managers to take a hard look at their own behaviors and create a thriving environment for their A-game players. She doesn't hold back when calling out doctors who show up late, leaving patients waiting, and stresses the importance of rewarding and celebrating Business Builders to prevent them from becoming your competition.
Get ready for a no-holds-barred episode that will have you reevaluating your team and your own behaviors. Leisa's sharp insights and unapologetic delivery will leave you inspired to cultivate a team of Business Builders and give the boot to those Paycheck Collectors weighing you down. Tune in now and stay sharp, focused, and fabulous!
- Visa fler
